2010 NATIONAL COMMUNICATION PARTNERSHIP CONFERENCE 15 August 2007

2010 FIFA World Cup Organising Committee GOVERNANCE STRUCTURE LOC Governance Structure

OAA between FIFA & SAFA

Contractual agreement between SAFA and LOC

Section 21 Company Board Representatives: Football, Government, Business, Labour

Marketing and Legacy & Remunerations EtiExecutive Audit/risk Finance Comunications Legal Committee Committee Committee Committee Committee Committee Board Members Vision and Mission

Our vision will inspire us and drive our collective determination to be significant global players in all fields of human endeavour.”

The vision of “The 2010 FIFA World Cup South Africa ™ will seek to strengthen promote new partner- as we stage a unique the South African and and memorable Afri can image, ships with the world event.” The mission is clear as “The 2010 FIFA World Cup South Africa™ presents the ideal stage to rally and mobilise the people of extend an unforgettable South Africa collaborate with all stakeholders in a South Africa to organise an welcome to the world; dynamic partnership African FIFA World CupTM with based on integrity and precision, innovation and flair; excellence”. And will be delivered through LOC, Government, Infrastructure, Economic Growth, Sports Considerations (FIFA, SAFA, PSL), Business considerations,

People, wildlife , History , Culture

…leaving a lasting and sustainable African Legacy We believe we have the winning formula

Government Corporate RATION Infrastructure Economy Support Support A L Sports Business Considerations Considerations EMOTI People Wildlife History Culture O NAL

LEGACY 2010 Projjgect Strategic Timeframes

Debrief 2010 Debrief 2010 Phase

2010 Operational Readiness

2009 Test & Refine Operational Phase 2007 - 2008 Operating Plans

2006 - 2007 Concept of Operations

Strategic Planning (Interim Lekgotla, 2006 Debrief) Compliance 2006 Contracts (OAA, Cities, Stadiums, Company) Phase Projects (Govt, OC, FIFA, MATCH) Resources (FIFA, Govt, OC) 2006 – Compliance Phase Deliverables

• Host City Selection – 9 chosen from 13 candidates • Host City Forum established – monthly meetings • Host City Contracts signed • Stadium Contracts signed • Government Guarentees finalised • Legislation finalised • Rights Protection Committee established –Govt, FIFA and LOC • Stadium Construction started • 2010 FIFA World Cup Emblem unveiled 2007 – Compliance/Operational Phase

• FIFA World Cup Match Schedule finalised • Confederations Cup Match Schedule finalised • 11 Commercial Affiliates secured • 95% Broadcast rights sold • Website established • Mascot finalised • Slogan finalised • World Cup Posters • 21 Business Plans finalised • African Legacy Programme established • All senior management appointed – COO and CO’s • PjProjec t rema ins w ithibdtithin budget • Regular reports to Board and FIFA • Preliminary Draw on track Match Allocation and Capacity

MATCH ALLOCATION CITY (()Province) STADIUM CAPACITY 1st 2nd RoundQuarter Final Semi-Final 3rd Place Final Round

Soccer City 94,700 51 1 1 (Gauteng) Ellis Park 61,006 5 1 1 (KZN) eThekwini 70,000 51 1

Cape Town Greenpoint 68,000 (Western Cape) 5 11 1

Pretoria Loftus 50,000 (Gauteng) 51

Rustenburg Royygal Bafokeng 45,000 (North West) 4 1

Nelson Mandela (Eastern Cape) PE Stadium 48,000 51 1 1

Bloemfontein Free State 45,000 (Free State) Stadium 51

Polokwane (Limpopo) Peter Mokaba 46,000 4 Nelspruit (Mpumalanga) 46,000 5 48 8 4 2 1 1 PRELIMINARY DRAW Preliminary Draw

• 25 November 2007 in Durban • First official event as run-up to 2010 • Record number 204 countries are participating • More than 300 journalists • Decides who plays each other for the World Cup qualifications • South Africa are the ONLY country to have qualified so far • Exceptionally complex planning and logistics involved The Main Venue Hll1B1AHall 1B, 1A, Hall 2H Hall 3B& 4B Hall 4C& 4D Hall 5& 6 2B, 2A Crew Hall 2C HBS & Back Stage ICC Arena Catering Warehouse SABC FIFA Banquet Prelim Draw Prelim Draw

Hall 3C Hall 3C Arena Press Mixed Zone Entrance MR 11/12 Conference Exhibition FIFA Offices Area Hall 2F & 2E Hall 2D Hall 3A LOC Offices Function Media Room Centre Fixed Boardrooms MR 21/22 FIFA & OB Unit LOC Offices Transportation Update Aircraft LdiLandings

Airport Landings per Airport / year

Oliver Tambo Intl. 87 517

Cape Town Intl. 49 076

Durban Intl. 21 362

Port Elizabeth 18 592

East London 9 362

Bloemfontein 11 008

Kimberly 4 830

Pilanesburg Intl. 3 177 STADIA UPDATE Stadia Update

• 10 Stadia for the 2010 FIFA World Cup™

• 5 are new (Mbombela, Peter Mokaba, Nelson Mandela Bay, Durban, Cape Town)

• 1 major refurbishment (Soccer City)

• 4 m inor re furbi s hmen ts (Ellis Par k, Lo ftus Vers fe ld, Free State and Royal Bafokeng)

• 4 of the stadiums can be used to host the FIFA World Cup tomorrow Stadium Location

Major Upgrade 4 New 8 Minor Upgrade 9 5 1. Soccer City Stadium Johannesburg 1 7 2. Greenpoint Stadium Cape Town 3. Durban Stadium Durban 10 4. Peter Mokaba Stadium 3 5. Mbombela Stadium Nelspruit 6. Stadium Port Elizabeth 7. Ellis Park Stadium Johannesburg 2 6 8. Loftus Versfeld Stadium 9. Royal Bafokeng Stadium Rustenburg 10. Free State Stadium Bloemfontein Durban : 70 000 seats Oct o ber 2009 Green Point : 68 000 seats October 2009 Green Point Stadium – Site Works

Monitoring Report 30 July 2007 Polokwane: 46 000 seats Oct o ber 2009 Mbombela: 46 000 seats Oct o ber 2009 Port Elizabeth : 48 000 seats December 2008 Nelson Mandela Stadium – Site Works

Site Works: July 2007

Monitoring Report 30 July 2007 Soccer City: 94 700 seats Oct o ber 2009 Ellis Park : 61 006 seats Decemb er 2008 Loftus Versfeld: 50 000 seats Decemb er 2008 Bloemfontein : 48 000 seats Decemb er 2008 Royal Bafokeng : 42 000 seats Decemb er 2008 INTERNATIONAL BROADCAST CENTRE International Broadcast Centre

• 26.4 billion viewers for the 2006 FIFA World Cup and 2010 will be much more • FIFA, HBS and OC - explored candidates for the location of the IBC. • Received bids from Johannesburg, Cape Town and Durban • Process duration December 2006 to June 2007. • Proposal sent to FIFA of preferred bidder. What is an IBC?

Munich International Broadcasting Centre - 2006

• operational 24 hours a day, seven days a week • TV s tu dios • Radio studios • different TV feeds for each match routed through IBC • Broadcast Partners present in the IBC • permanent circuits between the IBC and the rest of the world • 365 km of video + 65 km audio + 20 km of data = 450 km of cable How big is the FIFA World Cup? 2006 FIFA World Cup - Business

A high percentage of FIFA’s revenue is generated through the sale of the Television rights.

2006: TV rights: R 10 billion 15 mil .adidas balls were sold 2 billion Euro in retail revenue

2010: TV Rights R 14.7 billion. 2006 FIFA World Cup – Stadia and Organisation

Stadia

• 2006: 1 , 5 Billion Euro rebuilding of stadia infrastructure • 2010 : 1,7 Billion Euro on stadia upgrade and building Organisation

• 2006 : 600 employed by 2006 FIFA World Cup Org. Com. Germany • 150,000 temporary jobs • 15,000 Volunteers • 2010 : 100 current full-time • 15,000 volunteers 2006 FIFA World Cup - Ticketing

•3.407.000 visitors • 69,000 people attended the final match. • Cost of a ticket between 350 and 610 Euro. • all 64 matches were sold out • 99,5 % stadia capacity use 2006 FIFA World Cup - Tourism

¾ 2 million foreign visitors ¾ more than 1 million stays booked by FWCAS ¾ 600 hotels ¾ averaggpge room rate per night was 184 Euro ¾ 80,000 English fans ¾30 Tour operators ¾120 hotels were promoted as team base camps What to expect from 2010 First “Fan Park” – 2002 Fan Fests

• 21 million visitors to official FIFA Fan Fest organised by the 12 Host Cities • 9 Million fans at the Brandenberg Gate in • The success was unprecedented – first time that an event h a d genera te d more v is itors than the wor ld’s biggest festival, the Oktoberfest in . • First time that non -ticket holders could participate in official event • Success of Fan Fests has added another element the FIFA World Cup for the lovers of football– a festival for the fans Brandenburgg() Gate (Berlin) Television

• TV • Broadcast to 214 countries • on 376 channels • 43,600 "dedicated" programmes broadcast • Total coverage of 73,072 hours (+76.4% on 2002, +146% on 1998) • Cumulative TV audience of 26.29 billion (24.2 billion in-home viewers, 2. 1 billion out-of-home) • Most-watched match: v final, total cumulative audience of 715.1 million viewers • Each match received on average 858 hours of dedicated coverage and attracted a cumulative audience of 259.9 million viewers

• Media Operations • Record 18,850 media representatives accredited (incl. technicians) • 4,250 print/internet journalists and editors • 1,200 photographers • 13,400 TV commentators , camera teams, technicians Online

• FIFAworldcup.com most successful sports event website ever • 4.2 billion page views from June 9-July 9 - more than double the traffic recorded during the 2002 event • More than 125 million Video Streams -- 2006 marks the first year that video highlights of FIFA World Cup matches were free to air on the web • More than 73 million Page Views on the Mobile Web Portal after FIFAworldcup.com went mobile for the first time Online – the Future?

• Clear movement towards ICT • 2010 FIFA World Cup will be also be broadcast in HDTV and fully broadcast on mobile phones • FIFAworldcup.com biggest sports event website ever – 2010 w ill be even bigger on FIFA.com • Movement towards electronic newspapers and multimedia reporting • The question you need to ask yourself is: How w ill you as Af r ican j ournali st s b e involved in the first African World Cup? 11 out of 18 Sponsors already on board To help protect your privacy, PowerPoint prevented this external picture from being automatically downloaded. To download and display this picture, click Options in the Message Bar, and then click Enable external content.

Sppgonsor categories

FIFA PARTNERS

WORLD CUP PARTNERS

WORLD CUP NATIONAL SUPPORTERS The African Legacy program is dev eloped aro u nd approaches

Promote and support African Football support, promotion Football people Renaissance objectives and development ƒ Six pillars of African ƒ Infrastructure ƒ Current football players Renaissance ƒ Administration and (unions / associations, and ƒ Promote and support governance (capacity mobilize for 2010) programs of the African building) ƒ Former football players Union (including NEPAD) ƒ Sports Academy (football (capacity building, support, ƒ Promote and support relevant development and capacity and mobilize for 2010) international programs building) ƒ Football supporters (mobilize (especially the United ƒ Popular involvement in for 2010) Nation’ s Sport for football (e. g. kids) ƒ Women footballers (capacity Development and Peace) ƒ Heritage (history and building, mobilize for 2010) preservation) 6 Themes within Cluster 1 ƒ Democratic Governance ƒ Peace and Nation Building ƒ Affirm and assert Africa’s culture ƒ Pan-African Solidarity and South African Co- operation ƒ Improve Africa’a Global Standing ƒ Social & Economic Development African Team Performance in International Arena

EttiExpectation: Rea lity

•1996 Olympics Atlanta •1998 World Cup Nigeria won gold Dropped out in the 1st round

•1996 South Africa •1998 World Cup African Champions Dropped out in the 1st round

•2000 Olympics •2002 World Cup Cameroon won gold Dropped out in the 1st round

•2002 Korea/ •Did not qualify for 2006 World Cup Seneggqal quarter-finals

•2004 Tunisia African •Dropped out in the 1st round Champions

•2006 Egypt African •Did not qualify for the 2006 World Cup Champions Future Football Events in Africa

• 2008 African Cup of Nations - Ghana • 2009 FIFA Confederations Cup –South Africa • 2009 FIFA u17 WORLD CUP – Nigeria • 2009 FIFA u20 World Cup - Egypt • 2010 African Cup of Nations - ANGOLA • 2010 FIFA World Cup –South Africa • 2012 African Cup of Nations – Gabon/Equitorial Guinea • 2014 African Cup of Nations - Libya

• CAF Champions League • CAF Confederations Cup • CAF Woman ’s N at ions Cup • CAF Youth Championship Italy were champions in 2006, who will be in 2010? THANK YOU