Volume 15, No. 2, Sep 1-15 2014 Ambassadors visit CG Head Office -based Ambassadors of three different countries visited Chaudhary Group Head Office, Sanepa. Ambas- sador of H.E. Mr. Abdulnaser H. Al Harthi visited on August 29, Ambassador of Israel H.E. Mr. Yaron Mayer on August 31 and Ambassador of Japan H.E. Mr. Masashi Ogawa on September 1 and held interaction with Chaudhary Group President Mr. and MD Mr. Nirvana Chaudhary during their visits.

Ambassador of Japan H.E. Mr. Masashi Ogawa Visit

INSIDE

1 Ambassador Meeting Photo Gallery 3 Teej Celebration in CG Photo Gallery 7 CG Foods Snack division holds annual sales meeting

11 Birthday

12 Brain Teasers 1 2

Ambassador of Saudi Arabia Ambassador of Israel H.E. Mr. Yaron Mayer Visit H.E. Mr. Abdulnaser H. Al Harthi visit 3 4 CG President participates in Bagmati rafting 5 6 Teej Celebrations at Chaudhary Group 7 8 9 10 CG Foods Snacks Unit holds annual sales meeting

CG Foods – Snacks Division con- strategy for upcoming fiscal year ducted its Annual Sales Meeting was discussed in detail and neces- at Hotel Thirdpole, Pokhara on sary suggestion and recommenda- Shrawan 16-18, 2071. The three- tions were provided. Case study of day event was headed by Snacks Di- different new activity was discussed vision General Manager Pradip Pu- under learning objective. dasaini. The meeting also served as Local market visit was scheduled ceremony to welcome our one new on last day with an objective for member in Snacks Division. learning the penetration strategy The meeting kicked off with pre- for Feast Masala. It ended on a high sentation prepared by Area Sales note with a comprehensive discus- Manager of all . Sales analysis sion of the company’s business di- of last year and different business rection for the year 2071-72. 11 12 MARKETING IS AN “A product without EXPENSES OR INVESTMENT? marketing is just a Trade good; a product with Bajrang Mittal -CG Electronics marketing is a Brand”.

As a result, business own- are treating it as an expense places. My reply “Govern- ers tend to make two criti- that they cut back. ment makes the expendi- cal mistakes: not budgeting Remember, your unex- ture plan first and then finds for marketing a launch, and pected edge is the result of ways to make the revenue, cutting the marketing budget managing risk, continuous- similarly I occur expendi- when revenues sink. There ly. When your competition ture to make all my dream is simple linear equation: no avoids investing in market- fulfilled and then work hard marketing equals no custom- ing, especially in a down to get the revenue to back er traffic equals no sales and market, they are giving you my expenditure. no more business. an opportunity to take cus- The above personal state- The second critical mis- tomers. And when no risk ment/remark is to make a take occurs when revenues is taken by spending mon- point that never get afraid drop or a business struggles. ey on marketing, there is no to make expenses on mar- In these scenarios, the first resultant opportunity either. keting, rather work hard to budget item business owners Clearly, from the perspective back those expenses and frequently cut is marketing. of an entrepreneur/business turn it as an investment. How ironic. Choking off the house who wants the risk ad- In Nepal, only few com- fuel to power a business cre- vantage, marketing is a wise panies invest in marketing, ith so many thoughtful any outflow of money must isn’t a luxury either. ates a situation that makes investment. rest either take marketing topics around us, there is be shown as an expense, be- Classifying marketing as revenues decline ever further If you have a good prod- as a form of expenses or Wone question always play- cause the great accountants an expense is misleading at and faster. Reducing costs is uct and a good market, then don’t have approval bud- ing in my mind especially in (Cuddle) cannot measure best and incorrect at worst. often necessary when reve- marketing is a big tool. In- get from their top manage- context to Nepal. Compared future value. Howsoever in With this belief, many entre- nues decline, but a business spite that if you still do not ment. On the brighter side to rest of the world, how true sense, it isn’t expenses preneurs/business houses cannot save its way to pros- invest in marketing, then you those few companies who we take marketing in our if marketing is done strategi- trap themselves into believ- perity. Therefore, it’s more are a big fool. are investing in marketing thought process, as an Ex- cally. It’s a true investment. ing that marketing is a lux- prudent to increase your in- My Dad to me “Bajrang penses or Investment? Having said that Marketing ury rather than a necessity. vestment in marketing, par- beta, you make lot expenses strategically are doing ex- In accounting terminology, ticularly if your competitors on partying and visiting new ceptionally well. 13 14 September Brain Teasers - dfpG6 Pe/]i6nfO{ …;u/dfyfÚ eg]/ g]kfnL gfd lbg] JolQm sf] x'g\< - g]kfnsf nflu hfkfgsf /fhb'tsf] gfd s] xf]< 1st 2nd 3rd 4th - rlr{t 6]ln l;l/on d]/L af:;}sf …w'd{';Ú sf] jf:tljs gfd s] xf]< Kailash Chand Sharma Arjun Neupane Udesh Shrestha Bhanubhakta Thami Senior Manager | Accounts Junior Executive | Corporate Communications Assistant Manager| Sales Gardener| General Service Answers for Ram Dinesh Yadav Suraj Lama Senior Assistant | After Sales Service Peon| General Service Brain Teasers (Volume 15 No.1) Purna Bahadur Gurung’ Satyendra Kumar Jha Security Guard| General Service Senior Manager | Sales • ;/f]h uf]kfn ah|frfo{ Mahesh Karki • kfNkf Driver| General Service cfFvf Payal Atal • Brain Teasers Winner (Volume 15, No. 1) Assistant Manager| Corporate Finance Sitaram Agiwal Hritu Bajracharya General Manager| Corporate Finance Sales Dept. Sanjeev Kumar Jha CG/ EOL Senior Assistant| Customer Service Suman Kumar Singh Junior Executive| Sales Sanjay Kumar Singh Executive| Sales Badri Prasad Bhattarai Senior Executive| Sales ? ? ? ? th th th th ? ? ? 5 7 8 9 10 Questions S. C. Saboo Prabin Tamang Bal Krishna Acharya Hari Krishna Khadgi Vice President |Operations Junior Assistant| Sales Driver | General Service Driver | General Service Sanjay Rajbhandary Niru Poudyal Narendra Bahadur Shakya DGM | Marketing , Communication & Brand Meghraj Rana Assistant | Customer Service Color : Black Driver| General Service Junior Assistant | Sales Ramesh Maharjan Anita Ojha Senior Executive| Sales Binod Ojha Senior Assistant | General (Front Desk) Executive | Sales Food : Rajasthani Food Jaya Ram Tamang Assistant| After Sales Service Movie : Mother Repika Maharjan Executive| Accounts Dress : Sherwani Pramod Basnet Junior Assistant | Sales Singer : Lata Mangeshkar Hemanta Dahal Assistant Manager | Sales Gadget : LG GPro 2 Ideal Person : My Father th th th th Like to visit : Kerala 10 11 12 13 Unforgettable moment : When my daughter ‘Gungun’ was Sudhakar Bahadur Malla Renu Pradhan Sunil Kumar Subedi Uday Shrestha born Executive| Sales Junior Executive| Accounts Assistant Manager | Sales Assistant Manager | Accounts Bhawani Prasad Subedi Dinesh Chand Bohora Narayan Bharadhwaj Ram Chandra Lamichhane Something that no one Sunil Sikhwal Senior Executive| Accounts Executive | Sales Senior Manager | Sales Assistant | Sales knows about you : I want to be a successful Assistant Manager Bideep Bhattarai Chandan Kumar Bagaria Chandra Bahadur Ale Executive| Sales Peon | General Service businessman Manager| OBD / Export Cash Sanjeev Kumar Dahal Rajeev Sah Junior Executive| Accounts Senior Executive| SalesFinance Raghunath Pasman Email us your articles, poems, jokes, photos and feedbacks to [email protected] Peon| General Service Postal Address Corporate Communications/Public Relations Minu Shrestha th Peon | General Service Chaudhary Group, Head Office, Sanepa, Lalitpur P.O.Box: 1073, Kathmandu, Nepal 15 Tel: 01-5525039, 5525041 (Ext. No 644) Kripa Shakya Executive| Technical