SwiSS TouriSm in FigureS 2010 Structure and InduStry data

PartnerSHIP. POLItIcS. QuaLIty.

STV_CH_in_Zahlen2010.indd 1 24.06.2011 15:19:03 2 Contents Legal bases 3 Tourist regions 5 Tourism – an important sector of the economy 6 Travel behaviour of the Swiss residential population 13 Accommodation sector 15 Hotel accommodation 16 Supplementary accommodation 24 Hotel and restaurant industry 28 Outgoing 33 Transport 34 Sports/leisure 39 Formal education 40 International 42 Quality promotion 44 Tourism associations and institutes 47

Edited by Swiss Tourism Federation (STF)

In cooperation with Swiss Federal Statistical Office (SFSO) GastroSuisse hotelleriesuisse Tourism (ST) Swiss Cableways Public Transport Association Swiss Federation of Travel Agencies (SFTA)

The data in this publication is the latest available. The publication is also obtainable on www.swisstourfed.ch.

Supported by the State Secretariat for Economic Affairs SECO

Bern, July 2011 Legal bases

Legal bases of the Federal Government 3 National Promotion of Tourism: Bundesgesetz vom 21. Dezember 1955 über die Schweizerische Verkehrszentrale, ab 1995 Schweiz Tourismus (SR 935.21)

Promotion of Innovation and Cooperation: Bundesgesetz vom 10. Oktober 1997 über die Förderung von Innovation und Zusammenarbeit im Tourismus (SR 935.22)

Promotion of the Lodging Industry: Bundesgesetz vom 20. Juni 2003 über die Förderung der Beherbergungswirtschaft (SR 935.12)

Regional Policy: Bundesgesetz vom 6. Oktober 2006 über die Regionalpolitik (Stand 1. Januar 2008) (SR 901.0)

Gambling Facilities: Bundesgesetz vom 18. Dezember 1998 über Glücksspiele und Spielbanken (Spielbankengesetz, SBG) (SR 935.52)

Exclusive VAT Tariff for Lodging Services: Bundesgesetz vom 2. September 1999 über die Mehrwertsteuer (Mehrwertsteuergesetz, MWSTG) (SR 641.20)

Tourism Statistics: Verordnung vom 30. Juni 1993 über die Durchführung von statistischen Erhebungen des Bundes (SR 431.012.1)

Natural Parks: Bundesgesetz über den Natur- und Heimatschutz (NHG) vom 1. Juli 1966 (SR 451)

Cable cars: Bundesgesetz vom 23. Juni 2006 über Seilbahnen zur Personenbe­ förderung (Seilbahngesetz, SebG) (SR 743.01)

Source: www.admin.ch Legal bases

4 Overview of tourism laws of the Swiss cantons

Canton Internet Law www.ag.ch Standortförderungsgesetz vom 1. Januar 2010 Innerrhoden www.ai.ch Tourismusförderungsgesetz vom 25. April 1999 www.ar.ch Tourismusgesetz vom 22. September 2003 -Land www.bl.ch Tourismusgesetz vom 19. Juni 2003 Basel-Stadt www.bs.ch Standortförderungsgesetz vom 29. Juni 2006 www.be.ch Tourismusentwicklungsgesetz vom 20. Juni 2005 www.fr.ch Loi sur le tourisme du 13 octobre 2005 www.ge.ch Tourismusgesetz vom 24. Juni 1993 www.gl.ch Tourismusentwicklungsgesetz vom 6. Mai 2007 Graubünden www.gr.ch Wirtschaftsentwicklungsgesetz vom 11. Februar 2004 Jura www.ju.ch Tourismusgesetz vom 31. Mai 1990 www.lu.ch Tourismusgesetz vom 30. Januar 1996 Neuchâtel www.ne.ch Tourismusgesetz vom 25. Juni 1986 www.nw.ch Fremdenverkehrsgesetz vom 25. April 1971 www.ow.ch Tourismusgesetz vom 8. Juni 1997 St. Gallen www.sg.ch Tourismusgesetz vom 26. November 1995 www.sh.ch Gesetz über Beiträge an die kantonale Tourismusorganisation vom 16. Juni 2008 www.so.ch No tourism law www.sz.ch Gesetz über die Wirtschaftsförderung vom 27. November 1986 www.tg.ch Gesetz über Massnahmen gegen die Arbeitslosigkeit und zur Standortförderung vom 1. Januar 2006 www.ti.ch Tourismusgesetz vom 30. November 1998 Uri www.ur.ch Verordnung vom 4. April 2004 über die Förderung des Tourismus www.vd.ch Gesetz zur Förderung der wirtschaftlichen Entwicklung vom 12. Juni 2007 www.vs.ch Gesetz über den Tourismus vom 9. Februar 1996 www.zg.ch Tourismusgesetz vom 27. März 2003 www.zh.ch No tourism law Tourist regions

Names of the regions 5 starting 1st January 2011: www.swisstourfed.ch/ regionen

© Swiss Federal Statistical Office, ThemaKart As of 2010

1 Graubünden: Canton of Graubünden. 2 : Cantons of Glarus, Appenzell-Ausserrhoden, Appenzell-Innerrhoden, Thurgau, Schaffhausen (excluding parts of the district of Schaffhausen) and St. Gallen (excluding parts of the district of See-Gaster). 3 Zurich Region: Cantons of Zurich and Zug; Canton of Aargau: parts of the districts of Baden, Bremgarten and Zurzach; : district of Höfe and part of district of March; Canton of St. Gallen: parts of See-Gaster district; Canton of Schaffhausen: part of district Schaffhausen. 4 : Cantons of Luzern, Uri, Obwalden and Nidwalden; Canton of Schwyz (excluding the Höfe district and parts of the March district); Canton of Aargau: district Muri, parts of Kulm and Lenzburg districts. 5 Basel Region: Cantons of Basel-Stadt and Basel-Landschaft; : districts Dorneck and Thierstein, parts of districts Thal and Gösgen; Canton of Aargau: districts Laufenburg, , parts of districts of Zurzach, , and Brugg. 6 Schweizer Mittelland: the Bernese districts of Aarberg, Aarwangen, Bern, Biel/Bienne, Büren, Burgdorf, Erlach, Fraubrunnen, Konolfingen, Laupen, Nidau, Schwarzenburg, Seftigen, Signau, Trachselwald, Wangen; Canton of Solothurn: districts Gäu, Thal, Bucheggberg, Gösgen, Wasseramt, Lebern, Olten and Solothurn; Canton of Aargau: district of Zofingen, parts of districts Aarau, Brugg, Baden, Bremgarten, Kulm and Lenzburg. 7 : the Bernese districts of Frutigen, Interlaken, Niedersimmental, , Obersimmental, Saanen and Thun. 8 Neuchâtel/Jura/: Cantons of Neuchâtel, Jura and the Bernese districts of Courtelary, Moutier and La Neuveville. 9 Region (Vaud): Canton of Vaud. 10 Geneva: . 12 Ticino: Canton of Tessin. 11 Valais: Canton of Valais. 13 Fribourg Region: . Tourism – an important sector of the economy

6 Tourism generates income Domestic and international tourism are important factors in the Swiss economy. Of a total revenue of CHF 30,4 billion in 2005, 18,4 billion (or 61 %) came from domestic tourism. Expenditure by foreign visitors in Switzerland added some CHF 12 billion.

Tourism – an invisible export The expenditure of foreign guests in Switzerland has the same effect on the Swiss balance of payments as the export of goods and services. More than 5 % of Swit- zerland’s export revenue come from tourism.1

Export revenue

Industry 2 2010 2009 2008 2007 2006 in billion CHF 1. Chemical industry 75,9 71,8 71,9 68,8 63,0 2. Metal and machine industry 63,6 58,1 74,0 72,5 65,0 3. Watchmaking industry 16,2 13,2 17,0 16,0 13,7 4. Tourism (Tourism Balance of Payments) 15,6 15,0 15,6 14,6 13,5 5. Textile industry 3,4 3,7 4,5 4,6 4,4

1 The figures in the table above are based on the Tourism Balance of Payments. For system-related reasons, however, they differ slightly from the values in the Tourism Satellite Account. The Tourism Balance of Pay- ments, for instance, also reports expenditure by foreign cross-border commuters and short-stay residents, foreign students at Swiss private schools and foreign students at Swiss colleges and universities, which are not included in the Tourism Satellite Account. On the other hand, the Tourism Balance of Payments does not include purchases of tickets (air travel and international rail tickets) from Swiss transportation enterprises made by foreign visitors abroad. 2 Excluding labour and property income from abroad Source: Swiss Federal Statistical Office Tourism – an important sector of the economy

Travel with overnight stays is a principal source of income 7 The Tourism Balance of Payments provides information about our country’s income from foreign travel. On the assets side, it reports Switzerland’s income from travel by foreign visitors in Switzerland, and on the liabilities side, it shows expenditure by the resident Swiss population while abroad. (For system-related reasons, the fig- ures in the Tourism Balance of Payments differ slightly from the values in the Tour- ­ism Satellite Account. See the footnote1 on the previous page regarding this point.) The Tourism Balance of Payments is based on numerous data sources including sur- veys of visitors and households as well as accommodation statistics.

Tourism Balance of Payments

Revenue/Expenditure in billion CHF Revenue from Expenditure of Swiss foreign tourists tourists abroad

2010 2 2009 1 2008 2010 2 2009 1 2008 Tourism, including overnight stays 10,2 10,1 10,6 9,0 9,5 9,4 Visitors staying in lodging facilities and with relatives 7,6 7,6 8,3 Educational & medical stays 2,7 2,5 2,3 Excursionists, transit visitors, other tourism 3,5 3,5 3,3 2,6 2,4 2,4 Consumption expenditure of border-zone inhabitants including short-term residents (<4 months) 1,9 1,7 1,7 Total 15,6 15,4 15,6 11,6 11,8 11,8

1 revised figures 2 provisional figures Source: Swiss Federal Statistical Office Tourism – an important sector of the economy

8 Tourism plays a key part in the Swiss economy Tourism is an important sector of the Swiss economy. Income totaling CHF 30,4 bil- lion was directly attributable to tourism in 2005. Due to the heterogeneous nature of tourism production, it was until recently virtually impossible to measure the vari- ous economic effects of tourism. The Tourism Satellite Account closes this gap by supplying important information about the role played by ’s economic life. The Account deals with key aspects such as tourism’s contributions to added value and to employment in the overall economy, and it also provides information about the economic weight- ing of the different categories of visitors. Following the first pilot project which dealt with 1998, a Tourism Satellite Account for 2001 and 2005 was published by the Swiss Federal Statistics Office in November 2008. The Tourism Satellite Account 2008 is scheduled to be published this coming fall.

Development of the importance of tourism for the national economy Since a complete Tourism Satellite Account can only be generated every 3 to 4 years and the computation requires a relatively long lead time, BFS has decided to cal- culate annual indicators for the Tourism Satellite Account. These will be published about 10 months after the end of each reporting year. The purpose of these annual indicators is to quickly and briefly illustrate the most significant developments in the tourism industry. The annual indicators will be pub- lished in electronic form only on the BFS homepage. At this time, information about the years 2001 to 2009 is available, which is based on the tourism satellite accounts 2001 and 2005. At this time, information based on the 2005 Tourism Satellite Account is available for the years 2006 to 2008. These are initial estimates: at the time the 2008 Tourism Satellite Account is published, the annual indicators for the years 2006 to 2009 will also be updated and adjusted to reflect the results of the 2008 Tourism Satellite Account. Tourism – an important sector of the economy

Share of individual tourism products in total tourist demand 9 With a share of 15 % in 2009, lodgings have decreased for the first time since 2005. Passenger transportation as a percentage of total tourism demand is following a similar trend: After a sharp upturn between 2005 and 2008, growth appears to at least have come to a stop. The share of consumption with respect to food services in restaurants and hotels, on the other hand, has increased again to 14,9 %.

Shares of the tourism industry in Switzerland

2005 2006 2007 2008 2009

Accommodation services

Food and beverage serving services

Passenger transport services

Travel agency, tour operator and tourist guide services

Cultural services

Recreation and other entertainment services

Miscellaneous tourism services

Tourism-connected products

Non-tourism-specific products

0 % 5 % 10 % 15 % 20 % 25 % Source: Annual indicators of the Tourism Satellite Account, Swiss Federal Statistical Office Tourism – an important sector of the economy

10 Lodging accounts for the lion’s share of tourism value added The share of tourism in the gross value added of the national economy between 2005 and 2008 has remained constant at between 2,8 % and 2,9 %. The chang- es in the percentages of lodging, food services in restaurants and hotels as well as passenger transportation are a reflection of demand: After several years of growth, the shares of lodging and passenger transportation began to decline in 2009. Food services in restaurants and hotels, on the other hand, rose by 0,5 percentage points between 2008 and 2009. The below-average share of value added held by passen- ger traffic based on the total market is a result of the extensive mechanisation of the transportation industry.

Share of tourism gross value added according to products

2005 2006 2007 2008 2009

Accommodation services

Food and beverage serving services

Passenger transport services

Travel agency, tour operator and tourist guide services

Cultural services

Recreation and other entertainment services

Miscellaneous tourism services

Tourism-connected products

Non-tourism-specific products

0 % 5 % 10 % 15 % 20 % 25 % Source: Annual indicators of the Tourism Satellite Account, Swiss Federal Statistical Office Tourism – an important sector of the economy

Tourism creates jobs 11 Tourism is an important employer. In 2005, tourism accounted for 4,2 % of total national employment (in full-time equivalents), which corresponds to 138 203 full- time jobs. At 4,1 % in 2009, it is just slightly below the 2005 figure. The relatively high employment rate in lodging and food services is due to the labour-intensive nature of the hospitality industry. In contrast, passenger traffic achieves a similar share of tourism gross value added as food services in restaurants and hotels, but with a lower number of jobs.

Tourism employment rate according to products (in full-time equivalents)

2005 2006 2007 2008 2009

Accommodation services

Food and beverage serving services

Passenger transport services

Travel agency, tour operator and tourist guide services

Cultural services

Recreation and other entertainment services

Miscellaneous tourism services

Tourism-connected products

Non-tourism-specific products

0 10 000 20 000 30 000 40 000 Source: Annual indicators of the Tourism Satellite Account, Swiss Federal Statistical Office Tourism – an important sector of the economy

12 Full-time equivalents according to economic sectors (in 1000, annual average)

2005 2006 2007 2008 2009 2010 Service industry Total 2208,6 2249,7 2321,3 2387,8 2405,4 2431,1 Men 1223,5 1237,8 1270,2 1297,8 1298,3 1309,5 Women 985,1 1011,9 1051,1 1090,1 1107,1 1121,6 Accommodation Total 64,3 64,5 65,9 68,0 67,2 67,7 Men 29,7 29,2 29,7 31,0 31,0 31,9 Women 34,6 35,2 36,2 37,0 36,1 35,8 Food and beverage Total 113,4 113,8 115,8 118,7 115,4 115,0 service activities Men 55,3 54,7 55,8 57,9 57,2 58,0 Women 58,1 59,2 60,0 60,8 58,2 57,0 Land transport and Total 83,8 85,7 87,8 90,0 89,7 90,6 transport via pipelines Men 73,9 75,1 77,4 78,7 78,3 78,7 Women 9,9 10,6 10,4 11,3 11,4 11,9 Water transport and Total 9,3 9,3 10,1 11,1 10,9 10,8 air transport Men 5,7 5,7 6,1 6,5 6,4 6,5 Women 3,6 3,6 4,0 4,6 4,5 4,3

Jobs statistics: accommodation and food service activities (in 1000)

2009 2010 2010 2010 2010 4th quarter 1st quarter 2nd quarter 3rd quarter 4th quarter Full-time jobs (90 % and over) 148,9 148,5 149,4 146,3 147,6 Of which men 80,1 81,2 81,6 79,7 82,1 Of which women 68,8 67,3 67,8 66,6 65,5 Part-time jobs I (50–89 %) 35,7 35,5 36,9 37,4 35,3 Part-time jobs II (< 50 %) 49,5 51,9 49,1 49,6 48,6 Total number of jobs (overall) 234,1 235,9 235,3 233,3 231,6 Of which men 101,7 104,2 103,5 102,2 103,2 Of which women 132,4 131,7 131,8 131,1 128,4 Source: Employment statistic, Swiss Federal Statistical Office Travel behaviour of the Swiss residential population

Travelling capacity 13 In the year 2009, marked by a difficult economic situation, the travel behaviour of the Swiss population changed a great deal compared to the previous year. The to- tal sum of all trips with accommodation compared to the previous year decreased from 20 to 17 million, corresponding to a loss of 14 %. Travelling within the coun- try decreased more markedly (–25 %) than abroad (–6 %). Trips of short duration were dispensed with, but not the classic holidays abroad. A total of about 75 million daytrips were taken in 2009. This slight decrease com­ pared to the experiences of the previous year is not significant, however.

Number of trips (in 1000)

1998 2003 2008 2009 Trips with accommodation 20 484 17 872 20 069 17 183 Daytrips 73 267 87 218 78 654 75 451

Source: Travelling Behaviour in 2009, Federal Bureau of Statistics

Travelling is of great importance to the Swiss residential population: 84,9 % of the population 1 in 2009 took at least one trip with accommodation. Nonetheless, the number of trips per person fell from 3,2 in 2008 to 2,7 in 2009.

Number of trips (per person)

1998 2003 2008 2009 Trips with accommodation 3,5 3,0 3,2 2,7 Daytrips 12,5 14,4 12,7 12,0

1 Population from 15 years of age upwards, 6 281 863 persons as of 31th december 2008. Source: Travelling Behaviour in 2009, Federal Bureau of Statistics Travel behaviour of the Swiss residential population

14 Trip duration and purpose The decrease in the number of trips in the year 2009 is especially due to trips with 1–3 overnight stays. These fell by 32 %, whereby inland trips were more strongly affected than trips abroad. Trips with 4–7 overnight stays, however, increased by 17 % and trips with 8 or more overnight stays remained stable. Holidays and rec- reational purposes remained the most important motivation for travelling in 2009 as well (63 % of the trips with accommodation), followed by visits to relatives and acquaintances (19 %). Business activity was the main motivation in 7 % of the trips with overnight stays.

Travel destinations In the year 2009, 6.7 million trips with accommodation had an inland travel destin­ ation. That is 25 % less than in the previous year. The majority, namely 10,5 million, however, travelled abroad, mostly to , France and Italy. 1,2 million of these trips were to destinations outside of Europe. Markedly fewer trips with accommo- dation to Germany were registered than in the previous year (–28 %). The changes compared to the previous year are less marked for all other foreign destinations.

Number of trips with accommodation according to destinations (in 1000)

1998 2003 2008 2009 Total 20 484 17 872 20 069 17 183 Switzerland 10 290 9 097 8 922 6 730 Germany 1 526 1 502 2 776 2 011 Austria 688 524 825 942 Italy 1 985 1 859 1 691 1 738 France 1 2 030 1 773 1 870 1 764 Southeast Europe 2 453 573 688 801 Southwest Europe3 871 685 890 721 The rest of Europe 1 477 768 1 123 1 239 The rest of the world 994 937 1 268 1 217 Unknown 169 152 16 20

1 Including overseas-departments, Monaco 2 Greece, Turkey, Croatia, Bosnia and Herzegovina, Serbia, Albania, Slovenia, Montenegro, Kosovo, Rumania, Bulgaria, Macedonia 3 Spain, Portugal, Andorra, Gibraltar Source: Travel Behaviour 2009, Federal Office of Statistics Accommodation sector

Overview of the accommodation sector 15 Swiss tourism statistics break accommodation options down into hotel accommo- dation and supplementary accommodation.

Hotel accommodation Hotels: Hotels, boarding houses, guesthouses, motels Health establishments: Sanatoria which are not subsidised by the canton and convalescent homes with medical management or support, Alpine health establishments, altitude clinics, rheumatic clinics, public spas.

Supplementary accommodation Private rooms (vacation homes and apartments): These are properties which are offered for rental to third parties. They exclude prop- erties which are solely occupied by the owners or long-term tenants, or their fam- ily members. Camp and caravan sites: Demarcated sites which are accessible to everyone for the temporary parking of caravans and motor homes in which they travel, and for the temporary erection of tents. One ‘parking place’ is equivalent to three ‘sleeping places’ on average (Ticino: four). Group accommodation: Dormitories for tourists and groups, club and association houses, mountain ref- uges and huts. Youth hostels: Switzerland’s official youth hostels. Agrotourism: Agrotourism or Farm Holidays refers to tourist offers in the country which, generally speaking, are organised by farmers themselves and represent an additional source of income. The three most popular offers in Switzerland are: Holidays on the Farm, ‘Sleep on Straw’ and Tourism rural (combined in the ‘Rural Tourism Switzerland’ umbrella organisation since june 2011). Bed & Breakfast: Bed & Breakfast stands for all kinds of accommodation where a bed and a break- fast are offered. Accommodation statistics (HESTA) replace the statistics for hotels and health es- tablishments which date back to 1934 but which were discontinued in 2003 due to budget restrictions. In methodological terms, these figures cannot be compared to the old statistics; HESTA has been in operation since 1st January 2005.

Source: Federal Office of Statistics Hotel accommodation

16 Hotels and health establishments In 2010, the Swiss hotel industry recorded a total of 36,2 million overnight stays which corresponds to a rise of 1,7 % compared with 2009. Swiss demand amount- ed to 15,8 million overnight stays, which was 2,2 % more than in the previous year. Foreign guests generated 20,4 million overnight stays, i.e. an increase of 1,4 %. Germans accounted for the strongest foreign demand with 5,8 million over- night stays (–3,6 % compared with 2009), followed by the United Kingdom with 1,9 million (–0,1 %) and the United States with 1,5 million (+8.9 %) overnight stays, respectively. In terms of tourist regions, Graubünden recorded the highest number of overnight stays with 5,8 million units (–1,3 %). It was followed by the Zurich region with 5,1 million overnight stays (+8,1 %) and the Valais with 4,3 mil- lion overnight stays (–2,9 %). In 2010, visitors stayed an average of 2,2 nights in hotels and health establishments in Switzerland. For guests from within Switzer- land the average length of stay was 2,1 nights while for those from abroad it was 2,4 nights. Among the tourist regions, Graubünden recorded the longest stay with 3,1 nights.

Development of overnight stays Change in per cent compared to the same period of 2009

Total Foreigners Swiss January –2,3 –2,6 –2,0 February 2,0 –1,1 5,8 March 5,1 6,0 3,8 April –1,9 –6,1 4,0 May 3,2 4,1 2,0 June 6,2 7,5 4,4 July 5,1 6,7 3,1 August –1,0 –1,3 –0,5 September 1,4 3,2 –0,8 October 1,2 0,7 1,8 November 4,7 4,8 4,7 December –3,3 –7,4 2,6 Entire year 1,7 1,4 2,2

Source: Swiss Federal Statistical Office Hotel accommodation

Overnight stays by country of residence of visitors 17 (in million, rounded values)

Country of residence of visitors Year 2010 Winter 09/10 Summer 10 Switzerland 15,8 7,0 8,7 Foreign countries 20,4 9,0 11,6 Total 36,2 15,9 20,3 Foreign countries by country of residence Germany 5,8 2,7 3,1 United Kingdom 1 1,9 0,9 1,0 France 1,4 0,7 0,7 Italy 1,1 0,5 0,6 Netherlands 1,0 0,4 0,6 Belgium 0,7 0,4 0,4 Nordic countries 2 0,6 0,3 0,3 Russia 0,5 0,3 0,2 Spain 0,4 0,2 0,3 Austria 0,4 0,2 0,2 Other countries Europe 1,4 0,7 0,7 Europe total (excl. Switzerland) 15,2 7,3 8,0 United States 1,5 0,5 1,0 Canada 0,2 0,1 0,1 Brazil 0,2 0,1 0,1 Other countries America 0,2 0,1 0,1 America total 2,1 0,7 1,4 Japan 0,5 0,1 0,4 China (incl. Hong Kong) 0,5 0,2 0,3 Republic of Korea 0,1 0,0 0,1 Israel 0,2 0,1 0,1 India 0,4 0,1 0,3 Other countries Asia 0,9 0,3 0,6 Asia total 2,6 0,7 1,8 Africa total 0,3 0,1 0,1 Australia, Oceania total 0,3 0,1 0,2

1 Great Britain and Northern Ireland 2 Denmark, Finland, Norway, Sweden, Iceland Source: Swiss Federal Statistical Office Hotel accommodation

18 Hotel industry: capacity, overnight stays and occupancy rate by cantons

Cantons Capacity 1 Overnight stays in million Net occupancy rate in % Rooms Beds Swiss Foreigners Total Rooms 2 Beds 3 Graubünden 19 111 39 081 3,0 2,9 5,8 54,8 46,3 Bern 17 312 34 012 2,3 2,7 4,9 50,6 42,6 Zurich 13 077 22 127 1,2 3,2 4,4 66,6 54,4 Valais 14 196 28 927 2,1 2,2 4,3 51,5 44,8 Geneva 9 073 14 774 0,6 2,2 2,8 63,9 52,1 Vaud 9 269 17 544 1,0 1,6 2,6 53,8 42,5 Ticino 8 727 17 047 1,4 1,1 2,5 48,3 41,7 Lucerne 6 011 11 407 0,6 1,1 1,7 51,6 43,1 St. Gallen 5 148 9 812 0,6 0,5 1,1 40,1 31,5 Basel-Stadt 3 751 6 285 0,3 0,8 1,1 61,1 47,1 Aargau 3 196 5 261 0,4 0,3 0,7 46,0 36,7 Schwyz 2 425 4 657 0,4 0,3 0,6 41,8 39,5 Obwalden 2 205 4 381 0,3 0,4 0,6 48,5 41,2 Thurgau 2 017 3 528 0,3 0,2 0,4 41,8 33,0 Fribourg 2 000 4 039 0,3 0,1 0,4 37,7 28,4 Solothurn 1 658 2 968 0,2 0,2 0,4 45,9 34,8 Zug 1 117 1 799 0,1 0,1 0,3 56,6 43,1 Basel-Land 1 362 2 535 0,1 0,1 0,3 40,3 29,1 Uri 1 302 2 692 0,1 0,2 0,2 35,4 27,4 Neuchâtel 1 206 2 398 0,1 0,1 0,2 38,6 27,9 Nidwalden 901 1 898 0,1 0,1 0,2 40,5 31,7 619 1 937 0,1 0,0 0,2 41,7 26,4 Appenzell Ausserrhoden 1 020 1 779 0,1 0,0 0,2 30,0 24,6 Glarus 771 1 647 0,1 0,0 0,1 32,5 26,7 Schaffhausen 631 1 201 0,1 0,1 0,1 37,4 28,4 Jura 761 1 515 0,1 0,0 0,1 20,7 16,3 Switzerland 128 865 245 251 15,8 20,4 36,2 52,3 42,9

1 Only open establishments (available rooms and beds) 2 Number of room nights in per cent of the net room capacity 3 Number of overnight stays in per cent of the net bed capacity 4 Top 14 destinations based on overnight stays Source: Swiss Federal Statistical Office Hotel accommodation

Tourist regions 19

Tourist regions Capacity 1 Overnight stays in million Net occupancy rate in % Rooms Beds Swiss Foreigners Total Rooms 2 Beds 3 Graubünden 19 111 39 081 3,0 2,9 5,8 54,8 46,3 Zurich Region 16 294 27 490 1,6 3,5 5,1 63,3 51,3 Valais 14 196 28 927 2,1 2,2 4,3 51,5 44,8 Bernese Oberland 12 163 24 699 1,6 2,1 3,7 52,4 45,0 Central Switzerland 12 617 24 640 1,4 2,0 3,4 46,7 39,5 Geneva 9 073 14 774 0,6 2,2 2,8 63,9 52,1 Lake Geneva Region (Vaud) 9 269 17 544 1,0 1,6 2,6 53,8 42,5 Ticino 8 727 17 047 1,4 1,1 2,5 48,3 41,7 Eastern Switzerland 9 950 19 430 1,2 0,8 2,0 38,6 30,0 Schweizer Mittelland 7 369 13 036 0,9 0,8 1,8 48,8 38,0 Basel Region 5 760 9 922 0,5 0,9 1,4 53,6 40,5 Fribourg Region 2 000 4 039 0,3 0,1 0,4 37,7 28,4 Neuchâtel/Jura/Bernese Jura 2 337 4 621 0,2 0,1 0,4 29,9 22,3 Switzerland 128 865 245 251 15,8 20,4 36,2 52,3 42,9

Top destinations

Destinations 4 Capacity 1 Overnight stays in million Net occupancy rate in % Rooms Beds Swiss Foreigners Total Rooms 2 Beds 3 Zurich 7 081 11 944 0,5 2,0 2,6 72,2 59,2 Geneva 6 277 10 175 0,3 1,7 2,0 64,0 52,7 Zermatt 3 117 6 078 0,5 0,8 1,3 70,4 64,4 Lucerne 2 975 5 631 0,3 0,8 1,1 64,6 55,1 Basel 3 646 6 099 0,3 0,8 1,1 62,1 47,9 Davos 2 827 5 493 0,4 0,5 0,9 59,1 51,2 St. Moritz 2 345 4 397 0,2 0,5 0,8 64,2 56,8 2 183 3 894 0,2 0,5 0,8 68,6 53,3 Bern 2 027 3 483 0,3 0,4 0,7 64,1 53,4 Interlaken 1 626 3 134 0,2 0,5 0,6 62,9 57,3 Lugano 1 601 3 006 0,2 0,3 0,5 57,0 49,9 Opfikon 1 422 2 481 0,2 0,4 0,5 68,9 57,6 1 426 2 995 0,2 0,3 0,5 60,0 51,9 Lauterbrunnen 1 366 2 751 0,1 0,4 0,5 63,1 56,7 Switzerland 128 865 245 251 15,8 20,4 36,2 52,3 42,9 Hotel accommodation

20 Supply in hotels and health establishments

Year Surveyed Surveyed Surveyed Open Available Available Establishments Rooms Beds Establishments Rooms Beds 2006 5 693 142 514 271 591 4 967 127 527 240 429 2007 5 635 141 596 270 146 4 954 127 710 241 019 2008 5 582 141 680 270 487 4 924 127 923 241 345 2009 5 533 142 551 273 974 4 866 127 758 241 635 2010 5 477 142 815 275 193 4 827 128 865 245 251

Star rating system

Category Open Available Available Occupancy Occupancy RevPAR 3 Establishments Rooms Beds rate in % 1 rate in % 2 Rooms Beds 1 star 39 1 279 2 736 61,0 48,4 67,2 2 stars 239 6 624 12 430 58,8 48,8 67,8 3 stars 884 31 406 57 773 59,0 49,9 88,1 4 stars 413 29 280 52 020 63,0 53,6 130,9 5 stars 82 10 200 17 285 58,2 49,7 290,8 No information 2 833 42 632 86 908 37,6 29,8 39,4 No category 338 7 444 16 099 49,0 39,3 68,3 Total 4 827 128 865 245 251 52,3 42,9 96,0

Size of establishments

Size of establishment Open Cumulative in per cent Cumulative Establishments 0 to 10 beds 792 792 16,4 16,4 11 to 20 beds 1059 1851 21,9 38,3 21 to 50 beds 1609 3460 33,3 71,7 51 to 100 beds 859 4318 17,8 89,5 101 to 150 beds 270 4588 5,6 95,0 151 to 200 beds 100 4688 2,1 97,1 201 to 300 beds 82 4770 1,7 98,8 301 and more beds 57 4827 1,2 100,0

1 Number of room nights in per cent of the net room capacity 2 Number of overnight-stays in per cent of the net bed capacity 3 RevPAR = revenue/(available rooms * open days), verified by hotelleriesuisse Source: Swiss Federal Statistical Office Hotel accommodation

Although tourism was strongly affected by the financial crisis, there was a ris- 21 ing trend towards planning permission and building applications compared to the ­previous year. There is no contradiction in this. The hotel sector economised very well during the past years and put aside sufficient funds for investment. Moreover, foreign investors have recognised a high potential in Swiss tourism and are now investing heavily. In 2010, the development of hotel and restaurant constructions, with total investments of around 1,3 billion Swiss francs, marks a 43,5 % increase over the previous year. It can be assumed that this trend will continue in the future, and investments in the region of 1,2 billion francs are expected for the year 2016.

Statistics of total loans in the hospitality service industry in million CHF Limits Use 12 000

10 000

8 000

6 000

4 000

2 000

0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Source: Swiss National Bank, Monthly Bulletins of Banking Statistics

Development of construction activities in the hotel and restaurant sector in million CHF Construction activities Construction activities, forecast 1500

1200

900

600

300

0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Source: BAKBASEL, Hochbauprognose 2010–2016 Hotel accommodation

22 Facts and figures from professional discussion forums (2009) For more than 65 years hotelleriesuisse has been organising and coordinating the exchange of information between its members through professional discussion ­forums. The results of the discussion forums of hotelleriesuisse (approximately 160 operations) cannot claim to be representative or complete. However, they pro- vide valuable information from a group of leading and larger operations regarding developments and changes during the fiscal year. All figures are averages.

Hotel benchmark 2009

Hotel category 3 stars 4 stars 5 stars Number of hotels 48 74 25 % % % Total sales revenue 42,5 42,2 37,3 Total revenue rooms excluding breakfast 53,6 51,1 54,1 Total revenue from other services 3,9 6,8 8,6 Total sales 100,0 100,0 100,0 Direct operating expenses –16,7 –15,2 –13,7 Gross profit I 83,3 84,8 86,3 Personnel expenditures –37,6 –39,4 –41,9 Gross profit II 45,7 45,4 44,4 Other operating expenses –14,4 –15,3 –17,8 Operating result I 31,3 30,1 26,6 Hotel management expenditures –6,3 –4,0 –2,3 Operating result II 25,1 26,2 24,3 Maintenance and replacement –5,8 –6,9 –7,1 Gross Operating Profit (GOP) 19,3 19,2 17,2

Key figures Number of rooms 47,5 78,9 132,2 Occupancy rate based on available days in per cent 68,9 65,8 61,1 Average stay in days 2,64 2,67 3,35 Room average 156,55 232,40 550,90 Revenue per room 36 404 50 140 101 049 Return on food sales in per cent 62,7 67,8 68,3 Return on beverage sales in per cent 67,1 69,8 74,1 F & B return in per cent 63,1 68,7 69,8 Total sales 3 522 319 8 063 375 24 770 840

Source: hotelleriesuisse Hotel accommodation

Room average 23 The room average indicates the average revenue per room.

Hotel category 3 stars 4 stars 5 stars Mean value 2006 145,30 210,45 461,95 235,70 2007 151,15 220,70 492,35 247,85 2008 156,80 233,70 554,75 275,30 2009 156,55 232,40 550,90 261,80

Source: hotelleriesuisse

Occupancy rate Occupancy rate based on available days indicates how often a room was occupied on the days on which it was available. in per cent 2006 2007 2008 2009 80

60

40

20

0 3 stars 4 stars 5 stars Mean value Source: hotelleriesuisse

RevPAR Revenue per available room is a meaningful ratio in terms of value added of avail- able rooms.

in CHF 2006 2007 2008 2009 400

300

200

100

0 3 stars 4 stars 5 stars Mean value Source: hotelleriesuisse

More information is provided in the publication ‘Yearbook of the Swiss Hotel Industry’, available from hotelleriesuisse, P.O. Box, 3001 Bern. Supplementary accommodation

24 Apartments Number of permanently and part-time occupied apartments

Apartments Permanently Occupied Unoccupied total occupied part-time Switzerland 3 569 181 3 027 829 419 819 121 533

Source: Swiss Federal Statistical Office, As of census 2000

Classified vacation homes by regions

Tourist region Total Valais 245 1 153 4 021 1 082 50 6 551 Graubünden 97 988 3 715 986 100 5 886 Bernese Oberland 53 506 1 655 506 64 2 784 Ticino 22 200 817 195 22 1 256 Central Switzerland 11 63 444 135 18 671 Lake Geneva Region 15 106 280 112 7 520 Eastern Switzerland/Liechtenstein 1 33 266 89 27 416 Neuchâtel/Jura/Bernese Jura – 11 122 87 19 239 Fribourg Region – 12 122 38 3 175 Schweizer Mittelland – 4 19 6 1 30 Zurich Region – – 10 2 2 14 Geneva – 2 1 1 – 4 Switzerland 444 3 078 11 472 3 239 313 18 546

Classified guestrooms by regions

Tourist region Total Neuchâtel/Jura/Bernese Jura 3 13 49 3 – 68 Lake Geneva Region 2 6 25 4 1 38 Bernese Oberland 1 1 17 2 1 22 Eastern Switzerland/Liechtenstein – 6 5 1 1 13 Schweizer Mittelland – – 5 1 – 6 Fribourg Region – – 3 – – 3 Graubünden – 2 1 – – 3 Ticino – – 2 1 – 3 Valais – 1 1 1 – 3 Switzerland 6 29 108 13 3 159

Source: Swiss Tourism Federation Supplementary accommodation

Agrotourism 25 Holidays on the Farm and ‘Sleep on Straw!’: overnight stays and establishments

Tourist region Overnight stays Overnight stays Total 2010 Holidays on the Farm ‘Sleep on Straw!’ Graubünden 4 294 3 195 7 489 Eastern Switzerland 25 352 4 774 30 126 Zurich Region 7 378 2 552 9 930 Basel Region 1 854 3 539 5 393 Central Switzerland 30 015 10 290 40 305 Schweizer Mittelland 22 846 4 551 27 397 Westschweiz 1 6 703 8 123 14 826 Bernese Oberland 2 780 3 202 5 982 Ticino 2 695 708 3 403 Valais 949 1 069 2 018 Switzerland 104 866 42 003 146 869 Number of establishments 220 181 401

1 Fribourg Region, Geneva, Lake Geneva Region (Vaud), Neuchâtel/Jura/Bernese Jura combined

Evolution of overnight stays and establishments

Year Overnight stays total Number of establishments 2007 141 929 424 2008 141 503 403 2009 143 993 402 2010 146 869 401

Source: association ‘Sleep on Straw!’ and reka

Bed and Breakfast

Number of Rooms Beds Arrivals Overnight Overnight Overnight establish- stays stays stays ments 1 Swiss foreigners total 2007 712 2 135 4 482 111 538 111 402 152 164 263 566 2008 827 2 532 5 191 142 840 146 216 202 475 348 691 2009 867 2 592 5 385 147 511 155 680 199 877 355 557 2010 933 2 717 5 602 157 060 168 711 200 151 368 862

1 The accommodation units stem exclusively from the list of members of the Bed and Breakfast Switzerland organisation and can be hotel establishments and holiday apartments. Supplementary accommodation

26 Campsites 1 In 2010, the campsites recorded 3,3 million overnight stays representing a de- crease of 10 % compared with the previous year. Swiss guests accounted for 1,7 million overnight stays, down 9,3 %. Foreign guests generated 1,5 million over- night stays, down 11 %. German guests accounted for 559 000 overnight stays (–15 % compared with 2009), which corresponds to the highest absolute result among the foreign countries. They were followed by visitors from the Netherlands with 521000 (–5 %) and the United Kingdom with 91000 (–3,8 %) overnight stays, respectively. With a total of 921 000 overnight stays for 2010 Ticino saw a 6 % decrease compared with the previous year, ranking first among all tourist regions in terms of absolute overnight stays. It was followed by Valais with 523 000 (–2,8 %) and Bernese Oberland with 365 000 (–18 %) overnight stays, respectively. For Switzerland as a whole the average length of stay was 3,5 nights. Swiss guests spent an average of 3,7 nights on campsites while for foreign guests the number was 3,3 nights. Of all tourist regions Ticino recorded the longest aver- age length of stay (4,5 nights).

Supply and demand

Tourist region Surveyed Total Overnight Permanently Arrivals Overnight Average establish- campsites leased leased in 1000 stays duration ments campsites campsites in 1000 of stay Graubünden 46 5 318 3 664 1 654 83 292 3,5 Eastern Switzerland 36 4 504 1 661 2 843 59 147 2,5 Zurich Region 28 3 351 1 446 1 905 40 124 3,1 Central Switzerland 39 5 287 2 539 2 748 105 256 2,4 Basel Region 10 802 252 550 9 22 2,5 Schweizer Mittelland 21 3 765 1 591 2 174 58 150 2,6 Bernese Oberland 53 5 167 3 316 1 851 107 365 3,4 Neuchâtel/Jura/Bernese Jura 26 3 383 1 809 1 574 33 120 3,6 Lake Geneva Region (Vaud) and Geneva 2 44 7 808 3 498 4 310 81 306 3,8 Valais 65 8 370 6 473 1 897 131 523 4,0 Ticino 37 6 331 5 305 1 026 205 921 4,5 Fribourg Region 14 2 725 728 1 997 21 53 2,5 Switzerland 419 56 811 32 282 24 529 932 3281 3,5 1 Only campsites which are included in the Swiss Business and Enterprise Register (BER). Note: the methodology for calculating the statistic of campsites has been reworked in 2010. More information on: www.tourismus.bfs.admin.ch (in German or French) 2 Two regions combined due to data protection (less than 3 establishments in the Geneva tourist region) Source: Swiss Federal Statistical Office Supplementary accommodation

Youth hostels 27 In 2010, youth hostels based in Switzerland recorded a total of 939 000 over- night stays or 0,8 % less than during the previous year. Domestic demand was at 545 000 overnight stays, which corresponds to a decrease of 1,5 %. Foreign de- mand generated 394 000 overnight stays or 0,2 % more than in 2009. German guests accounted for the largest share of foreign demand with 141000 over- night stays (+0,1 % compared with 2009), followed by guests from France with 29000 overnight stays (+7,2 %) and guests from the United Kingdom with 26 000 overnight stays (+1 %). In terms of tourist regions, Graubünden recorded the largest number of overnight stays with 144 000 units (–8,1 %), followed by Zurich region with 120 000 overnight stays (+2,6 %) and Ticino with 106 000 over- night stays (–0,9 %). The average duration of stay in the youth hostels was 2 nights at national level. This number applies to both Swiss citizens and foreign guests. In terms of tourist regions, the largest length of stay was registered in Graubünden with a result of 2,7 nights.

Supply and demand

Tourist region Surveyed Surveyed Arrivals Overnight Average dur- establishments beds in 1000 stays in 1000 ation of stay Graubünden 8 1030 53 144 2,7 Eastern Switzerland 7 654 39 62 1,6 Zurich Region 7 735 63 120 1,9 Central Switzerland 6 552 42 73 1,7 Basel Region 3 398 30,8 58,0 1,9 Schweizer Mittelland 5 426 39 64 1,6 Bernese Oberland 5 476 26 57 2,1 Neuchâtel/Jura/Bernese Jura 2 172 x x x Lake Geneva (Vaud) 4 550 46 92 2,0 Geneva 1 334 x x x Valais 3 341 24 52 2,2 Ticino 4 596 50 106 2,1 Fribourg Region 1 76 x x x Switzerland 56 6340 471 939 2,0 x = omitted for purposes of data protection (less than 3 open establishments) Source: Swiss Federal Statistical Office Hotel and restaurant industry

28 The Swiss hotel and restaurant industry: sixth biggest employer

234 000 employees 12 000 trainees in basic vocational education and training 29 000 hotel and restaurant establishments 28 billion francs annual turnover in catering business and hotels (2008) 916 million francs paid in VAT (after pre-tax deduction) or 11,3 % of the overall net Federal Tax Administration (FTA) receivables

Switzerland’s hotel and restaurant industry, with its 234 000 employees, is the country’s sixth biggest employer. Some 6 % of the country’s employees work in the hotel and restaurant industry. In addition, this industry employs some 12 000 young people as trainees (apprentices) within the framework of basic voca- tional education and training. In addition to the jobs in the hotel and restaurant industry itself, the sector indirectly­ generates many other jobs – within the construction industry, in agriculture, and in specialised trade. For instance, half of the meat in Switzerland is consumed in the restaurant industry. This means that jobs are created both in agriculture and the butchery business. The current census by the Federal Statistical Office (2008) counts some 28 624 ho- tel and restaurant establishments in Switzerland. Of these, 70 % are restaurants, 15 % hotels with restaurants, 7 % bars, 3 % canteens (a.o.), and 1 % hotels with- out a restaurant. The hotel and restaurant industry generated an annual turnover of around CHF 28 billion. The hotel and restaurant industry makes a substantial contribution to VAT re­ venues. In 2008, it paid the net sum of CHF 916 million in VAT. The approximately 27 000 restaurants and hotels liable for tax thus contributed 11,3 % of the overall Federal Tax Administration (FTA) volume of CHF 8.1 billion.

Source: GastroSuisse, Industry Report 2011 Hotel and restaurant industry

Sales development compared to same quarter of the previous year 29

8 6 4 2 0 –2 –4 –6 –6 –10 –12 2002 2003 2004 2005 2006 2007 2008 2009 2010

Hotel Hotel and restaurant industry Restaurant

Source: Survey KOF (economic research department of the Swiss Federal Institute of Technology, Zurich) in cooperation with GastroSuisse

Hotel and restaurant industry (restaurant and accommodation): sales development compared to same quarter of the previous year

1st quarter: –0,3 % 3rd quarter: +0,6 % 2nd quarter: –0,5 % 4th quarter: +0,9 %

Source: GastroSuisse

During the first half of the year 2010, the after-effects of the financial and economic crisis of 2009 could still be seen in the falling quarterly figures. During the second half of the year, the hotel and restaurant industry, as a whole, was able to recover somewhat and recorded growth rates once again.

Restaurants: sales development compared to same quarter of the previous year

1st quarter: +1,0 % 3rd quarter: –1,1 % 2nd quarter: –1,5 % 4th quarter: +1,3 %

Source: GastroSuisse Hotel and restaurant industry

30 Gastronomy was less affected by the financial and economic crisis than lodging be- cause the latter is far more dependent on guests from abroad. Nonetheless, gas- tronomy had to suffer losses during the second and third quarters of 2010.

Accommodation: sales development compared to same quarter of the previous year

1st quarter: –2,4 % 3rd quarter: +3,7 % 2nd quarter: +1,3 % 4th quarter: +0,1 %

Source: GastroSuisse

In 2010, lodging was able to recover somewhat from the dramatic setbacks in 2009, recording growth rates again from the second quarter on. These stagnated during the fourth quarter of 2010, however, due to the severe losses on exchange suf- fered by the US dollar, the British pound and the euro compared to the .

Turnover per establishment

Annual turnover in CHF up to 150 000 150 001–250 000 250 001–350 000 350 001–550 000 550 001–850 000 850 001–1 100 000 1 100 001–1 500 000 1 500 001–2 000 000 2 000 001–5 000 000 more than 5 000 000 0 5 10 15 20 Turnover per establishment in per cent

Source: GastroSuisse, Industry Report 2011 Hotel and restaurant industry

Around one quarter of all hotel and restaurant establishments (23,6 %) generate 31 a maximum annual turnover of CHF 250 000. A little more than a further quarter (28,6 %) generate a turnover of between CHF 250 000 to CHF 550 000. 27,6 % of all establishments have a turnover between CHF 550 000 and CHF 1 100 000. 20,3 % of all hotel and restaurant establishments manage to generate a turnover of more than CHF 1 100 000.

An overview of important key ratios for the hotel and restaurant industry 2009

Total turnover per operating day 2 210 CHF Total turnover per employee 107 299 CHF Total turnover per employee and operating day 393 CHF Turnover per restaurant per seat 7 735 CHF Turnover per restaurant per seat and operating day 28 CHF Turnover from food preparation per seat 4 765 CHF Turnover from food preparation per seat and operating day 17 CHF

Source: GastroSuisse, Industry Report 2011

In restaurants, the turnover generated per person employed was on average CHF 107 299; and in hotels with a restaurant the corresponding amount is higher at CHF 111 096. Total turnover per operating day in restaurants was on average CHF 2210, and in hotels with a restaurant CHF 3332. Turnover per seat in a restau- rant totalled CHF 7735 or CHF 28 per day of operation. For more information, check the publication from GastroSuisse ‘Branchenspiegel 2011’ (’Industry Report 2011’), available from GastroSuisse (phone: 0848 377 111) for CHF 35. Hotel and restaurant industry

32 Business size: number of seats per restaurant

1–25 seats 26–50 seats 51–75 seats 76–100 seats 101–200 seats 201 and more seats 0 5 10 15 20 25 Portion of businesses in per cent

Business type: from discotheques to mountain restaurants

100 % Catering trade

9,8 % Beverage-oriented businesses 90,2 % Restaurants

4,5 % Night clubs, cabarets 43,5 % Traditional restaurants

69,5 % Bars 13,4 % Country inn, inn

16,4 % Pubs, wine bars 8,4 % Café, tea room, bistro, brasserie

9,5 % Discotheques, dance halls 7,6 % Italian cuisine, incl. pizzerias

5,9 % Local restaurants

5,6 % Mountain restaurants

4,2 % Country-specific restaurants, excl. Italian cuisine

2,3 % Take-away, snack bar

2,0 % Catering in sports centres

1,0 % System catering incl. fast food

0,6 % System catering excl. fast food

0,6 % Canteen or cafeteria in companies, hospitals, schools, etc.

0,10,5 % EventMotorway catering and railway catering services

4,8 % Other restaurant types Source: GastroSuisse, Industry Report 2011 Outgoing

Key figures from Swiss travel agencies 33

Business year 1

2006 2008 2009 Jobs and employees Extrapolated turnover, Swiss travel agencies in billions of CHF 13 13,4 11,7 Average number of full-time-equivalent employees per travel agency 4,7 4,3 3,0 Number of employees, extrapolated to the entire sector 10 400 10 750 – Quota of women approx. 77 % approx. 75 % approx. 79 %

Retailer figures Annual payroll total per travel agency in CHF 364 700 367 200 268 900 Annual payroll total per full-time-equivalent employee in CHF 76 000 85 400 105 000 Gross turnover per travel agency in CHF 5 559 000 6 700 000 5 300 000 Gross turnover per full-time-equivalent employee in CHF 1 193 000 1 230 000 1 059 500

Around 85 % of travel agencies are exclusively active in the ’Retail’ field and focus on the sales of holiday travel. On average, the equivalent of 3 full-time employees is engaged per travel agency. Sales decreased considerably compared to 2008 – not least caused by the financial crisis and following recession. Businesses with a high percentage of business travelers were affected above average. In 2009, 200 stu- dents commenced their traineeship as ’salesman/saleswoman in the travel agency branch’ in 152 training establishments.

1 No survey in 2007 Source: Survey by Swiss Federation of Travel Agencies and University of St. Gallen (Institute for Systemic Management and Public Governance) Transport

34 Public transport The public transport route network on railways, roads, lakes and rivers adds up to a total of 26 378 kilometer. 28 881 stopping points are served. In 2010, 2,34 million passengers made use of a half-fare card, 423 000 persons held a general abonne- ment valid throughout the country and one million persons obtained a combined season ticket in one of the 20 regional tariff networks.

Climate impact according to method of transportation

Method of transportation Climate impact per kilometre

Long-distance rail traffic 7 grams CO2

Regional rail traffic 13 grams CO2

Motor coach 53 grams CO2

Regional bus 107 grams CO2 Passenger car 187 grams CO 2 Source: Public Transport Association

One of the densest railway networks in the world The length of the Swiss railway network is 5102 kilometer. 3005 kilometer are part of the network. Swiss Federal Railways run around 7000 train services or 375 000 train kilometres each day. Around half of this con- sists of long-distance services (Eurocity, Intercity and express trains), the other half of regional and suburban railway services. In 2010, Swiss Federal Railways carried 327 million passengers. The average journey distance mounted to 50 kilometer. In addition to Swiss Federal Railways, a further 45 railway companies operate in the public transport sector.

Finely tuned transport network with buses, trams and the PostBus In the year 2010, 43 local enterprises carried passengers through cities and small towns on a 3545 kilometer long transport network, with tram, trolley-bus and bus. The regional bus network, operated by a total of 68 companies, in addition com- prises a further 14 484 kilometer (figures including PostBus). Around 15 500 em- ployees were necessary in order to transport the approximately 1213 million passen- gers with both local and regional buses. The 800 PostBus routes operate a network of 11 000 kilometer. 1785 PostBus employees with 2103 postal buses conveyed 121 million passengers (157 000 seats). In the course of this, the vehicles covered a distance of 103 million kilometres. In addition, 1514 drivers are employed by Post- Bus companies.

Source: Public Transport Association, Swiss railway network, PostBus Switzerland Ltd Transport

Bustling navigation on Swiss lakes 35 24 shipping companies on a total of 24 lakes and rivers publish schedules in the of- ficial timetable 2010. Ships operate in the following categories:

Number of ships according to categories

Category Boats Steamers 15 Diesel-electric paddle boats 3 Motor boats 137 Solar-electric boats 3 Ferries 10 Barges 7

In 2010, 175 boats transported 13,5 million passengers on Swiss lakes and rivers. This is 7 % less than in 2009 (barely 14,6 million passengers). The inland naviga- tion network covers almost 1300 kilometer.

Source: LITRA, public transport information service

39,5 million air passengers In 2010, Switzerland’s airports recorded some 416 111 flight movements (takeoffs and landings, only schedule and charter flights), 1,5 % more than in 2009. Of the 39,5 million passengers taking off from or landing in Switzerland, about 147 311 used Switzerland as a transit station.

Flight movements and passengers

Airport Movements Local and transfer Transit Total passengers passengers passengers Basel Mulhouse 53 933 4 087 931 33 634 4 175 498 Bern Belp 3 486 85 981 0 89 467 Genève Cointrin 123 173 11 748 972 50 267 11 922 412 Lugano 5 479 159 497 0 164 976 Sion 92 3 912 0 4 004 St. Gallen Altenrhein 2 133 68 395 0 70 528 Zurich Kloten 227 815 22 854 358 63 410 23 145 583 Total 416 111 39 009 046 147 311 39 572 468

Source: Federal Office of Civil Aviation, Federal Statistical Office

Transport

36 Public transport and cableways Legend: cableways = red ship and bus train, of network route = grey networks) urban (without

Source: Public Transport Association and Swiss Cableways Transport

Mountain railways are important in terms of regional 37 economics The mountain regions within the Alps and their peripheral areas are largely de- pendent on the income generated from tourism. The mountain railways occupy a key position in the tourism value creation chain. They are often the driving force in tourist destinations. – On 1st April 2010 there were 1120 cantonally (T-bar lifts and small cableways) and 654 federally licensed facilities in Switzerland; totalling 1774 aerial tram- ways, funiculars, circulating tramways and T-bar lifts (excluding small ski lifts and conveyor belts). Approximately half of these facilities are T-bar lifts, and 20 percent are circulating tramways (fixed-grip and detachable chair lifts, circulat- ing cabin cable systems, circulating three-cable tramways and funitels). – Throughout Switzerland, mountain railways hire approximately 3000 full-time employees and over 6500 seasonal workers in transport operations alone. And many other additional positions of employment are being offered in other asso- ciated branches, such as gastronomy. – In its core business of passenger transport, Swiss mountain railways achieved in 2010 the sum of 1,04 billion Swiss francs. This is slightly below the result of the record score made in 2009, but it is nonetheless drastically above average as far as the last five years are concerned. – The areas where visitors and locals can take advantage of the Swiss mountain railways spread from the Alps of canton Vaud to Eastern Switzerland and the Graubünden Alps. The cableways from Valais and Graubünden together gener- ate almost two thirds of all passenger transport’s incomes in Switzerland.

Evolution of trade proceeds in Switzerland in CHF (in 1000)

Trade proceeds summer Trade proceeds winter Trend total 1 200 000

1 000 000

800 000

600 000

400 000

200 000

0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010* * Estimate summer 2010 Source: Swiss cableways (SCW), Facts and Numbers in favour of Swiss Cableways Industry 2010; Laurent Vanat, season balance 2009/10 Transport

38 Guaranteed snow Overall ski area accounts for only 0,5 % of Switzerland’s total territory. The slope surface with man-made snow continues to increase and currently represents 36 % of the ski area (79,2 km2). In order to develop man-made snow devices, more than 80 million Swiss francs were invested per year in 2008 and 2009.

Percentage of ski area with man-made snow compared to overall prepared ski area in Switzerland Per cent Austria: 66 % (2009/10), Italy: 70 % (2007/08), France: 21 % (2009/10), * Estimated values 40 35 30 25 20 15 10 5 0 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009*2010 Source: Swiss cableways (SCW), Facts and Numbers in favour of Swiss Cableways Industry 2010; ANEF; SNTF; FSÖ

Skier-days and first-time admissions In addition to leisure trends and consumer sentiment, skier-days (in winter) and first- time admissions (in summer) largely depend on weather conditions. Bad weather conditions during the first half of the 2009/10 winter season led to a general diminu- tion of operating days and the number of visitors (27,3 million skier-days) decreased by 7 % in comparison with the 2008/09 record winter season. Despite long-lasting periods of bad weather and the Swiss franc’s high exchange rate, the number of first-time admissions in summer 2010 amounted to more or less the same number than the previous year. Evolution of skier-days and first-time admissions in Switzerland (in 1000) * Estimate summer 2010 First-time admission (summer) Skier-days (winter) 40 000 35 000 30 000 25 000 20 000 15 000 10 000 5 000 0 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010* Source: Swiss cableways (SCW), Facts and Numbers in favour of Swiss Cableways Industry 2010; Laurent Vanat, season balance 2009/10 Sports/leisure

Swiss ski and snowboard schools 39 In around 180 Swiss ski and snowboard schools, approximately 4000 ski, snow- board, telemark and nordic instructors are engaged. During the high season, as many as 7500 teach in these schools that offer skiing, snowboard, nordic and tele- mark lessons for both children and adults. On request, there are also a number of other sportive and comprehensive activities available to guests.

Statistic teached lessons from Swiss Ski and Total of teached lessons by region Snowboard Schools 2010/11 Winter 2010/11, group lessons Bern 246 605 Graubünden 612 730 Adults 9 % Eastern Switzerland 111 793 Ticino 8 046 Vaud 183 032 Valais 496 254 Western Switzerland 45 164 Children 91 % Central Switzerland 139 486 Total 1 843 109 Average class size 6,24 Source: SWISS SNOWSPORTS

Cycling in Switzerland Outstanding results for cycling in Switzerland: in 2009 cyclists rode 260 million kilometres on the cycling route network in Switzerland. 230 000 travellers en route for several days generated more than 540 000 overnight stays. Services and goods worth a total of CHF 150 million were consumed; half of this is spent on meals, a fourth of this is spent on accommodation costs.

Overnight stays of bicycle tourists according to lodging facility 2009

Hotel Camping Youth Farm Bed & Friends/ Others Total hostel Breakfast Relations 48 % 13 % 13 % 8 % 6 % 4 % 8 % 100 %

Source: SwitzerlandMobility Formal education

40 Basic vocational education and training

Certificates of Apprentices qualification issued hired 2009 2010 2009 2010 Advanced federal certificate (AFC)

Hotel and restaurant Hotel- und Gastrofachmann/-frau 35 39 44 41 Hotelfachmann/-frau EFZ 326 312 386 345 Koch/Köchin EFZ 1 669 1 809 2 149 2097 Restaurationsfachmann/-frau EFZ 708 660 875 786

Transport services Matrose/Matrosin der Binnenschifffahrt – 7 12 11 Seilbahn-Mechatroniker/-in EFZ – 16 24 19 Zugbegleiter/-in 6 – – –

Economy and administration Kaufmann/-frau B Hotel-Gastro-Tourismus 22 33 11 8 Öffentlicher Verkehr 11 16 – 1 Reisebüro 14 13 6 1 Transport 6 5 2 2 Kaufmann/-frau E Hotel-Gastro-Tourismus 200 230 148 144 Öffentlicher Verkehr 177 242 320 312 Reisebüro 174 206 197 197 Transport 30 28 42 47

Basic federal certificate (BFC)

Hotel and restaurant Hotellerieangestellte/-r EBA 33 44 43 53 Küchenangestellte/-r EBA 247 264 344 343 Restaurationsangestellte/-r EBA 64 102 129 147 Seilbahner/-in – – 9 5

Source: Swiss Federal Statistical Office Formal education

Higher vocational education and training: final exams 41

2008 2009 2010 Total Total Men Women Total Federal certificates Bereichsleiter/-in Hotellerie - Hauswirtschaft – – 3 79 82 Cabin Crew Member 27 30 23 36 59 Gastro-Betriebsleiter/-in – – 10 14 24 Gastronomiekoch/-köchin 81 72 69 13 82 Hotelempfangs- und Administrationsleiter/-in 13 – – 9 9 Koch/Köchin der Spital-, Heim- und Gemeinschaftsgastronomie 26 18 20 6 26 Restaurationsleiter/-in 13 14 9 15 24 Fachmann/-frau im Tourismus-Management – 14 – – – Tourismusassistent/-in 18 24 3 22 25 Bergführer/-in 25 30 23 – 23 Schneesportlehrer/-in 8 19 30 8 38 Seilbahnfachmann/-frau 26 18 43 – 43 Fachmann/-frau im Pisten- und Rettungsdienst – 27 – – – Federal diplomas Manager/-in Gesundheitstourismus und Bewegung 11 – 3 8 11 Manager/-in öffentlicher Verkehr 22 – 20 – 20 Betriebsleiter/-in der Gemeinschaftsgastronomie – 14 – – – Küchenchef/-in Produktionsleiter/in 26 – 28 2 30 Restaurateur/-in 32 28 11 9 20 Restaurationsleiter/-in 1 – 1 5 6 Tourismus-Experte/Expertin 17 9 – 2 2 Diploma of colleges Hauswirtschaftliche Betriebsleitung 31 10 – 15 15 Hotellerie-Gastronomie 422 411 183 228 411 Tourismus 307 299 33 137 170

2007 2008 2009 Total Total Men Women Total Diploma of Universities of Applied Services Hotel Sector 224 140 121 138 259 Certificates issued Tourism sector (since 2008 Bachelor) 56 54 19 36 55 Certificates issued

Source: Swiss federal Statistical Office International

42 International tourist arrivals In 2010, world tourism recovered more strongly than expected from the shock it suf- fered in 2008 and 2009 due to the global financial crisis and economic recession. The vast majority of destinations worldwide reported positive and often double-digit increases, sufficient to offset recent losses or bring them close to this target. While all regions posted positive growth in international arrivals, emerging economies were unarguably the divers of this growth.

International Change in per cent arrivals in million 2010 1 2009 10 1/09 09/08 Europe 471,5 456,9 3,2 –5,0 Northern Europe 53,3 53,4 –0,1 –5,5 Western Europe 156,1 148,6 5,1 –3,0 Central/ 93,7 89,9 4,2 –10,1 Eastern Europe Southern/ 168,4 165,1 2,0 –3,5 Mediter. Europe Asia and Pacific 203,8 181,0 12,6 –1,7 North-East Asia 111,7 98,1 13,9 –2,9 South-East Asia 69,6 62,1 12,1 0,5 Oceania 11,6 10,9 6,0 –1,6 South Asia 10,9 9,9 10,1 –3,4 Americas 151,2 140,5 7,7 –4,9 North America 99,2 92,1 7,8 –5,8 Caribbean 20,3 19,5 3,9 –2,8 Central America 8,3 7,6 8,3 –7,4 South America 23,5 12,3 10,4 –2,3 Africa 48,7 45,8 6,4 3,1 North Africa 18,6 17,6 5,8 2,5 Subsaharan Africa 30,1 28,2 6,9 3,5 Middle East 60,0 52,7 13,9 –5,7 World 935,0 877,0 6,7 –4,0

1 Estimate Source: World Tourism Organization (UNWTO) International

Top destinations 43

Rank Country of destination International Change in per cent arrivals in million 2009 2008 09/08 08/07 1 France 76,8 79,2 –3,1 –2,0 2 USA 54,9 57,9 –5,3 3,5 3 Spain 52,2 57,2 –8,7 –2,5 4 China 50,9 53,0 –4,1 –3,1 5 Italy 43,2 42,7 1,2 –2,1 6 United Kingdom 28,2 30,1 –6,4 –2,4 7 Turkey 25,5 25,0 2,0 12,3 8 Germany 24,2 24,9 –2,7 1,9 9 Malaysia 23,6 22,1 7,2 5,1 10 Mexico 21,5 22,6 –5,2 5,9 26 Switzerland 8,3 8,6 –3,7 1,9

Rank Country of destination Internationl tourism Change in per cent receipts in billion US$ based on local currency 2009 2008 09/08 08/07 1 USA 93,9 110,0 –14,6 13,5 2 Spain 53,2 61,6 –9,0 –0,4 3 France 49,4 56,6 –7,9 –2,9 4 Italy 40,2 45,7 –7,2 –0,1 5 China 39,7 40,8 –2,9 9,7 6 Germany 34,7 40,0 –8,5 3,5 7 United Kingdom 30,1 36,0 –1,3 1,6 8 Australia 25,4 24,8 10,3 11,1 9 Turkey 21,3 22,0 –3,2 18,7 10 Austria 19,4 21,6 –5,2 7,6 17 Switzerland 13,8 14,4 –3,8 6,7

Source: World Tourism Organization (UNWTO) Quality promotion

44 Quality Programme of Swiss Tourism The Quality Programme of Swiss Tourism is aimed at improving quality awareness and the further development of quality services for tourists in all Switzerland’s tour- ist enterprises. The programme is supported by twelve operational tourist partners.

Level I concentrates on quality development and is aimed especially at service qual- ity. The establishments are subject to random spot checks on site. Level II focuses on quality assurance. All establishments holding QII are regularly checked by independent Mystery Persons. Level III is awarded to establishments which have implemented a comprehensive quality management system.

Distribution of the quality label among sectors of the industry

Others 1,40 % Travel agencies 1,15 % Education/Consulting 2,37 % Marketing organisations 0,91 % Coach companies 2,37 % Real estate agencies 0,79 % Public transport 2,55 % Taxis 0,73 % Railways & cable cars 2,85 % Trade/Industry 0,55 % Leisure/Culture 3,70 % Shipping lines 0,49 % Ski and snowboard schools 4,92 % Wine making associations 0,30 % Public administration 0,12 % Restaurants 9,10 % Hotels 41,87 % Tourist offices 10,44 % Supplementary accommodation 13,41 %

A total of 5473 Quality Labels for Swiss Tourism have been awarded since 1998. 2010 was the most successful year for the Quality Programme to date, having re- ceived 570 awards. Once awarded, the period of validity is three years. Awarded quality labels

Level I Level II Level III Total 600 500 400 300 200 100 0 2006 2007 2008 2009 2010 Source: Swiss Tourism Federation, www.quality-our-passion.ch Quality promotion

Families welcome 45 Since 1996, Swiss holiday resorts/holiday destinations particularly suitable for fam­ ilies, with offers targeted towards the needs and wishes of families with children, are able to apply for the Families welcome quality label. To do so, they must fulfil the strict requirements and criteria established by an independent quality commis- sion under the chairmanship of the STF.

Year 2004 2005 2006 2007 2008 2009 2010 Outstanding locations 28 30 31 31 31 23 23

Outstanding locations/destinations 2009–2012 Bernese Oberland: Diemtigtal, Haslital with and , Lenk Simmen­ tal. Freiburgerland: Schwarzsee. Graubünden: Arosa, Brigels, Davos Klosters, Flims, Laax, Falera, Trin, Sagogn, Lenzerheide, Maloja, Savognin. Eastern Switzer- land and Liechtenstein: Braunwald-Klausenpass, Toggenburg, Triesenberg Malbun Steg. Waadtland: Villars with Gryon, Bex. Valais: Aletsch Arena with Bettmeralp, Fiesch Eggishorn and Riederalp Mörel, Bellwald, Crans-Montana, Grächen, Leuker- bad, Nendaz, Saas-Fee/Saastal. Central Switzerland: -

Wellness Destination The Swiss Tourism Federation developed the STF Wellness Destinations quality la- bel in year 2008. Those responsible for the overall quality of tourist services at the destinations awarded with this quality label are continually concerned with the topic of quality – and dedicated to ensuring quality services and further development of offers in the field of wellness. Outstanding destinations 2008–2011 Bad Zurzach Tourismus AG, Charmey Tourisme, Engadin Scuol Tourismus AG, Gstaad Saanenland Tourismus, Leukerbad Tourismus, city of Baden, Weggis Vitznau Rigi Tourismus

Classification of holiday apartments and guest rooms The Swiss Tourism Federation classifications comply with international standards and are aimed at providing an idea about the quality and services of holiday apart- ments and guest rooms in Switzerland. The compliance to expected standards is monitored regularly by schooled examiners.

Year 2004 2005 2006 2007 2008 2009 2010 Classified holiday apartments 14 878 14 476 14 728 15 195 16 995 17 805 18 546 Classified guest rooms – – – – 104 297 159

A detailed overview of the regional distribution is found on page 25 of this brochure. Source: Swiss Tourism Federation Quality promotion

46 European Ecolabel for tourist accommodation services The European Ecolabel indicates to guests that the marked establishment uses en- ergy and water sparingly, reduces waste products and has a preference for the use of environmentally friendly materials.

Year 2004 2005 2006 1 2007 2008 2009 2010 Awarded certificates – – 1 4 1 14 35

1 Official introduction in Switzerland Source: Swiss Tourism Federation

Steinbock (ibex) label The Steinbock-label assesses the sustainability of accommodations in the areas of environment, social development, regional anchoring, profitability and manage- ment and awards between 1 and 5 ibexes, depending on the sustainability of their performance. The Swiss Quality Label Level III and the European Ecolabel for tourist accommodation services can be acquired at the same time with the Steinbock-label.

Year 2004 2005 2006 2007 2008 2009 2010 Awarded certificates 1 6 4 0 19 17 17 Awarded companies 15 18 16 12 31 39 54

Source: Steinbock-Label, www.steinbock-label.ch

BIO hotels In 2010, 70 hotels and 11 partners in 5 European countries have joined in the group of BIO hotels. There are 5 BIO hotels in Switzerland so far. The restaurants of this group serve only organic food of certified quality. They also only use certified natural cosmetics (in the rooms, applications, etc.) and also currently have a new ehc quality seal. The ehc certification with benchmark comparison has the goal of leaving the smallest possible ecological footprint.

Source: BIO hotels – Association for Marketing & Provision of Tenders, www.biohotels.info Tourism associations and institutes

Tourism interest groups and professional associations 47 Association of postgraduate Hoteliers-Restaurateurs SHV/Hotel­ manager HF-NDS, Secretariat, Zürichstr. 78, 8118 Pfaffhausen, phone +41 (0)43 355 57 82, fax +41 (0)43 355 57 93, www.vdh.ch, [email protected]. Network- ing, further education and friendship care for students of the postdiploma course ­‘Unternehmensführung resp. Nachdiplomstudium HF-NDS’ of hotelleriesuisse.­ Association of Swiss Tourism Managers (ASTM), c/o FST, P.O. Box 8275, 3001 Bern, phone +41 (0)31 307 47 43, fax +41 (0)31 307 47 48, www.vstm. ch, [email protected]. To promote the professional interests of tourist office managers.­ Vocational training and advanced training of tourist office personnel, lobbying. Association of the Swiss Navigation Companies, Mythenquai 333, 8038 ­Zurich, phone +41 (0)43 243 16 57, fax +41 (0)43 243 16 58, www.vssu.ch. Safe- guarding the interests of the 16 member shipping companies. Bed and Breakfast Switzerland GmbH, P.O. Box 190, 1752 Villars-sur-Glâne, phone 079 627 95 49, fax 026 400 06 76, www.bnb.ch, [email protected]. Organi- sation of Swiss BnB host families. Purpose: information, promotion, publication of the ‘Bed and Breakfast Switzerland Guide’, quality standards. Community of Interest of the Higher Schools of Tourism Management Switzerland, c/o Internationale Schule für Touristik AG (IST), Josefstrasse 59, 8005 , phone +41 (0)44 440 30 90, fax +41 (0)44 271 71 17, [email protected], www.ist-zurich.ch. Safeguarding common interests towards the public authorities, associations and the general public, promotion of tourism management education and training in Switzerland. CONTACT groups.ch, Hotels and Holiday Homes for Groups in Switzerland, Spitzackerstrasse 19, P.O. Box, 4410 , phone +41 (0)61 926 60 00, fax +41 (0)61 911 88 88, www.groups.ch, www.seminar-groups.ch, [email protected]. Organisation of the hotels and holiday homes for groups in Switzerland. Services: worldwide marketing, consultation and settlement services, travel insurance spe­ cifically for groups, central rental agency (no commissions). GastroSuisse, Blumenfeldstrasse 20, P.O. Box, 8046 Zurich, phone +41 (0)848 377 111, fax +41 (0)848 377 112, www.gastrosuisse.ch, [email protected]. GastroSuisse is the association for hotels and restaurants in Switzerland. Around 21 000 members (4000 accomodation facilities) organised in 26 cantonal sections and four specialist groups belong to Switzerland`s largest employers` association in the hospitality industry. Tourism associations and institutes

48 hotelleriesuisse (Swiss Hotel Association), Monbijoustrasse 130, P.O. Box, 3001 Bern, phone +41 (0)31 370 41 11, fax +41 (0)31 370 44 44, www.hotelleriesuisse. ch, [email protected]. The leading association for hotels and accommodation in Switzerland. Creator and owner of the official Swiss hotel classification system since 1979. Member of the European Hotelstars Union. Hotel & Gastro Union, Adligenswilerstrasse 29/22, P.O. Box 4870, 6002 Lu- cerne, phone +41 (0)41 418 22 22, fax +41 (0)41 412 03 72, www.hotelgastro union.ch, [email protected]. Union of employees, professionals and man- agement staff of the hotel/restaurant trade of bakers and confectioners. Public Transport Association, Dählhölzliweg 12, 3000 Bern 6, phone +41 (0)31 359 23 23, fax +41 (0)31 359 23 10, www.voev.ch, [email protected]. To safeguard the interests of members, to encourage cooperation among members, information and consultation services, training of professionals. Rural Tourism Switzerland, Finkenhubelweg 11, P.O. Box 8275, 3001 Bern, phone +41 (0)31 307 47 40, fax +41 (0)31 307 47 48, www. agrotourismus.ch, [email protected]. Umbrella organisation for Swiss holiday farms, ‘schlaf im Stroh!’ and Tourisme rural. Safety in adventures, Office: beco Berner Wirtschaft, Münsterplatz 3, 3011 Bern, www.safetyinadventures.ch, [email protected], Certification Body: SQS, Luigi Arigoni, phone +41 (0)81 356 00 21, fax +41 (0)81 356 00 22, luigi.arigoni @sqs.ch. The foundation supports the cause of safety for adventure and outdoor activities offered on a commercial basis in Switzerland. Certification procedure on the basis of a safety concept; certified undertakings are awarded a safety label. ‘schlaf im Stroh!’ (SIS), Brünigstrasse, 6078 , phone +41 (0)41 678 12 86, fax +41 (0)41 678 12 88, www.schlaf-im-stroh.ch, [email protected]. The objective of this Swiss Association is the promotion of agrotourist services as- sociated with the protected trademark ‘schlaf im Stroh!’ (‘Sleep on Straw’) and its quality charter, as well as supporting the hosts providing these services. Swiss Cableways, Dählhölzliweg 12, 3000 Bern 6, phone +41 (0)31 359 23 33, fax +41 (0)31 359 23 10, www.seilbahnen.org, [email protected]. To safeguard the interests of the members, information and consultation services, common pol­ icies on tariffs and standardized tickets, vocational training and advanced training for personnel at all levels. swisscamps, Swiss Camping Association, Bahnhofstrasse 5, 3322 Schönbühl, phone +41 (0)31 852 06 26, fax +41 (0)31 852 06 27, www.swisscamps.ch, info­@ swisscamps.ch. Established in 1975. Promotion of camping vacations and classifi- cation of camp sites. Tourism associations and institutes

Swiss Centre for mountain regions (SAB), Seilerstrasse 4, P.O. Box 7836, 3001 49 Bern, phone 031 382 10 10, www.sab.ch, [email protected]. Created in 1943. Lobby- ing for mountain regions and advisory services for projects in regional development. SWISS CITIES, c/o Switzerland Tourism, Tödistrasse 7, 8027 Zurich, phone +41 (0)44 288 13 23, fax +41 (0)44 288 12 07, www.MySwitzerland.com/cities, [email protected]. Community of interests of 23 cities for the marketing in Switzerland and abroad. Swiss Federation of Travel Agencies (SFTA), Etzelstrasse 42, P.O. Box, 8038 Zurich, phone +41 (0)44 487 30 50, fax +41 (0)44 480 09 45, www.srv.ch, mail@ srv.ch. Association of qualified travel agencies in Switzerland to develop profes- sional skills, protect the interests of the profession, professional assistance to SFTA members. Swiss holiday farms, 8595 Altnau, phone +41 (0)71 695 23 72, fax +41 (0)71 695 23 67, www.agrotourismus.ch, [email protected]. Support of the members, information and consultation services, basic and advanced training of host fam­ ilies. Quality standards (seal of quality) and classifications. Central booking office at Swiss Travel Savings Fund. SwitzerlandMobility, Spitalgasse 34, 3011 Bern, phone +41 (0)31 318 01 28, fax +41 (0)31 318 01 29, www.switzerlandmobility.ch, info@switzerlandmobility. ch. Quality assurance, information, development of national, regional and local of- fers for hiking, cycling, mountain biking, skating and canoeing. SWISS SNOWSPORTS, Hühnerhubelstrasse 95, 3123 Belp, phone +41 (0)31 810 41 11, fax +41 (0)31 810 41 12, www.snowsports.ch, [email protected]. ­Alliance of tourism sector institutions interested in joint promotion of the Swiss Ski School system. Education of ski, snowboard, telemark and cross-country teachers. Swiss Spa, Via Cantonale 25, 6992 Vernate, phone +41 (0) 91 604 58 78, Fax +41 (0) 91 604 58 77, www.swissthermalspa.ch, [email protected]. To safeguard and promote the economic, legal, social and ­scientific interests of the Swiss thermal spas. In particular, the association commits itself to respect the qualitative standards imposed by the legal prescriptions related to thermal spas. Swiss Tourism Federation (STF), Finkenhubelweg 11, P.O. Box 8275, 3001 Bern, phone +41 (0)31 307 47 47, fax +41 (0)31 307 47 48, www.swisstourfed. ch, [email protected]. To safeguard the interests of those responsible for tour- ism in Switzerland and to participate in all tourism policy decisions; to provide in- formation about the importance of tourism and to contribute to tourism research. Swiss Travel Savings Fund (reka), Neuengasse 15, 3001 Bern, phone +41 (0)31 329 66 33, fax +41 (0)31 329 66 01, www.reka.ch, [email protected]. The pro- motion of social and family tourism, vacation financing by issuing reka currency, running of reka vacation centres, vacation apartment rentals. Tourism associations and institutes

50 Swiss Youth Hostels (SYH), Schaffhauserstrasse 14, P.O. Box, 8042 Zurich, phone +41 (0)44 360 14 14, fax +41 (0)44 360 14 60, www.youthhostel.ch, [email protected]. Promotion of youth travel, accommodation for young travellers, youth groups, schools, families, etc. Touring Club Switzerland (TCS), ch. de Blandonnet 4, 1214 Vernier, phone +41 (0)22 417 27 27, fax +41 (0)22 417 20 20, www.tcs.ch. Assistance to persons in case of emergency all around the world, emergency road service in Europe, tourist service, to safeguard the interests of the motorists, legal counseling and support. Wellbeing Switzerland, Office of Swiss Health Hotels, Sonnenbühlstrasse 3, 9200 Gossau, phone +41 (0)71 350 14 14, fax +41 (0)71 350 14 18, www.wohl befinden.com, [email protected]. Representing the interests of health hotels, rehabilitation and convalescent homes.

Public corporations Swiss Association for Hotel Credit (SGH), Gartenstrasse 25, P.O. Box, 8027 Zurich, phone +41 (0)44 209 16 16, fax +41 (0)44 209 16 17, www.sgh.ch, info@ sgh.ch. Financing, appraisals, consulting. Switzerland Tourism (ST), Tödistrasse 7, 8027 Zurich, phone +41 (0)44 288 11 11, fax +41 (0)44 288 12 05, www.MySwitzerland.com, info@myswitzerland. com. Offices in 27 countries. Increase the demand for Switzerland as a travel, holi- day and congress destination.

Federal institutes State Secretariat for Economic Affairs (SECO), Tourism, Holzikofenweg 3b, 3003 Bern, phone +41 (0)31 322 27 58, fax +41 (0)31 323 12 12, www.seco. admin.ch. Central federal authority for national and international tourism policies. Swiss Federal Statistical Office, Tourism Subdivision, Espace de l‘Europe 10, 2010 Neuchâtel, phone +41 (0)32 867 24 40, fax +41 (0)32 713 62 15, www. statistik.admin.ch, [email protected]. To provide statistics on Swiss tourism (surveys on infrastructure, arrivals and overnight stays in hotels, camping places and youth hostels, tourism balance of payments, reports on special subjects).

Institutes of higher education Institute of Systemic Management and Public Governance at the Uni- versity of St. Gall (IMP-HSG), Dufourstrasse 40a, 9000 St. Gall, phone +41 (0)71 224 25 25, fax +41 (0)71 224 25 36, www.idt.unisg.ch. University lecturing, research, market research, consulting and expertising in the competence fields of tourism and transportation, regional economic, public management and integra- tive management. Tourism associations and institutes

Institute of Tourism (ITW), Rösslimatte 48, P.O. Box 2940, 6002 Lucerne, phone 51 +41 (0)41 228 41 45, fax +41 (0)41 228 41 44, www.hslu.ch/itw, [email protected]. An institute of the Lucerne University of Sciences and Arts, Lucerne School of Business, active in the fields of tourism and mobility, training and further education in tourist affairs, applied research and practice-orientated consultation. Institute for Tourism (ITO), HES-SO Valais (University of Applied Sciences of Western Switzerland), TechnoPôle 3, 3960 Sierre, Tel. +41 (0)27 606 90 01, Fax +41 (0)27 606 90 00, www.hevs.ch, [email protected]. BSc study programs and further education, applied research and consulting especially in eTourism, monitor- ing and management tools in tourism, destination management, sustainable tour- ism, market research as well as feasibility and impact studies. Institute for Tourism and Leisure Research (ITF) at University of Applied Sci- ences HTW , Comercialstrasse 22, 7000 Chur, phone +41 (0)81 286 39 87, fax +41 (0)81 286 39 49, www.itf.ch, [email protected]. BSc and MSc study programmes and further education (EMBA, CAS) in tourism and leisure management. Applied re- search and consulting in Customer Management, Product Innovation Management, Business and Destination Development and Management. University of Bern, Research Institute for Leisure and Tourism (FIF), Schanzeneckstrasse 1, P.O. Box 8573, 3001 Bern, phone +41 (0)31 631 37 11, fax +41 (0)31 631 34 15, www.fif.unibe.ch, [email protected]. Leadership: Prof. Dr. Hansruedi Müller. Educating, research and counselling, in particular concerning added value, regional economics, sustainability, quality management and experi- ence-setting.

International Tourism Organisations European Travel Commission (ETC), Avenue Marnix 19a/25, 1000 Brussels, Belgium, phone +32 2 502 01 13, fax +32 2 514 18 43, www.etc-corporate.org, [email protected]. EUROSTAT, Joseph Bech Building, rue Alphonse Weicker, 2721 Luxembourg, phone +35 2 4301 33444, fax +35 2 4301 35349, www.epp.eurostat.ec.europa.eu, [email protected]. Hotels, Restaurants & Cafés in Europe (HOTREC), 111, Boulevard Anspach, bte 4, 1000 Brussels, Belgium, phone +32 2 548 90 00, fax +32 2 502 41 73, www.hotelstars.org, [email protected]. World Tourism Organisation (UNWTO), Capitán Haya 42, 28020 Madrid, Spain, phone +34 91 567 81 00, fax +34 91 571 37 33, www.unwto.org, [email protected]. Imprint Front page: info-werkstatt, Bern Content: Desk Design, Hinterkappelen Editing: Nadja Meier, STF Photos: Yoshiko Kusano, Bern Print: Länggass Druck AG, 3000 Bern 9