Received August 5, 2019, accepted August 18, 2019, date of publication August 21, 2019, date of current version September 5, 2019. Digital Object Identifier 10.1109/ACCESS.2019.2936470 Why Is Multimedia Quality of Experience Assessment a Challenging Problem? ZAHID AKHTAR 1, (Senior Member, IEEE), KAMRAN SIDDIQUE2, (Member, IEEE), AJITA RATTANI3, (Member, IEEE), SYAHEERAH LEBAI LUTFI4, AND TIAGO H. FALK 5, (Senior Member, IEEE) 1Department of Computer Science, University of Memphis, Memphis, TN 38152, USA 2Department of Information and Communication Technology, Xiamen University Malaysia, Sepang 43900, Malaysia 3Department of Electrical Engineering and Computer Science, Wichita State University, Wichita, KS 67260, USA 4School of Computer Science, Universiti Sains Malaysia, Penang 11800, Malaysia 5INRS-EMT, University of Quebec, Montreal, QC H5A 1K6, Canada Corresponding authors: Zahid Akhtar (
[email protected]) and Kamran Siddique (
[email protected]) This work was supported by the Office of Research and Innovation, Xiamen University Malaysia under the XMUM Research Program Cycle 3, under Grant XMUMRF/2019-C3/IECE/0006. ABSTRACT Quality of experience (QoE) assessment occupies a key role in various multimedia networks and applications. Recently, large efforts have been devoted to devise objective QoE metrics that correlate with perceived subjective measurements. Despite recent progress, limited success has been attained. In this paper, we provide some insights on why QoE assessment is so difficult by presenting few major issues as well as a general summary of quality/QoE formation and conception including human auditory and vision systems. Also, potential future research directions are described to discern the path forward. This is an academic and perspective article, which is hoped to complement existing studies and prompt interdisciplinary research.