2015 ATS DETAILS BOOK

MARKETING HIGHLIGHTS TOP SELLING FEATURES PRODUCT INFORMATION SPECS PACKAGING HOW THINGS WORK COMPETITIVE COMPARISON

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This material is not legally approved for use in any advertising. It is intended for use by dealership employees only and is not to be disseminated to, or reviewed by, consumers. Information contained herein is designed to be as comprehensive and factual as possible. reserves the right, however, to make changes at any time, without notice, in materials, equipment, specifications, models and availability. Copyright 2014 General Motors Company. All Rights Reserved. No portion of this work may be reproduced, rebroadcast or redistributed in whole or in part, without the express written permission of General Motors Company. Publication date: July 2014 NEXT 2015 CADILLAC ATS COUPE MARKETING HIGHLIGHTS

MARKETING HIGHLIGHTS TOP SELLING FEATURES PRODUCT INFORMATION SPECS PACKAGING HOW THINGS WORK COMPETITIVE COMPARISON

TARGET MARKET The Coupe is the first extension of the highly successful ATS family. The buyers are similar to your ATS customers, but also different in some important ways. Compared to Compact Luxury Sedan buyers, Compact Luxury Coupe buyers: • Have higher incomes. • Spend more on their car. • Are more inclined to cite emotional rather than rational reason for purchase. • Are twice as likely to cite Styling and Fun to Drive as their primary reasons for purchase.

Compact Luxury Compact Luxury Sedan Buyer Coupe Buyer Median Income $128K $141K Avg. Price Paid $41K $50K “Just Wanted It” 24% 40% Reason for Purchase Exterior Styling 7% 17% Fun to Drive 7% 14%

The ATS Coupe is a “my car,” not an “our car.” Customers buy it simply because they want it—a personal luxury performance car for people who love to drive. We anticipate that 20% of ATS will be additions to the buyers’ garages, not a replacement.

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KEY MESSAGES First and foremost, the new Coupe is an ATS. The ATS Key Messages—Dynamic, Spirited and Engaging—align well with buyer expectations. DYNAMIC PRESENCE • Low, wide and lean • New grille design with refreshed SPIRITED PERFORMANCE • ENGAGING TECHNOLOGY Cadillac crest • Agile, Quick and Fun to Drive • Fast OnStar with 4G LTE connectivity • 18" forged aluminum wheels • Award-winning ATS architecture • CUE with Wi-Fi hotspot and • Aero profile outside rearview mirrors • Lightweight – agile and efficient wireless charging • Signature LED outside lighting • Near-perfect 50/50 weight distribution • Advanced safety technologies • Illuminating outside door handles • 2.0L Turbo and 3.6 V6 • Front/rear automatic braking • Cut-and-sewn interiors • Most standard torque in the segment • 5.7" color DIC • Tremec 6-speed manual transmission • Head-Up Display w/ limited-slip differential • Adaptive Remote Start • 5-link independent rear suspension • Keyless Entry/Push Button Start • ZF variable-assist electric steering • Bose Premium audio with Active • Brembo performance front brakes Noise Cancellation • Magnetic Ride Control • HID headlamps with Adaptive • Mechanical limited-slip rear differential Forward Lighting

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REMOTE VEHICLE START AND EZ-KEY PASSIVE ENTRY • Keyless Entry and Keyless Push Button Start are standard. Remote Vehicle Start is standard with automatic transmission. THICK-RIM STEERING WHEEL ZF PREMIUM STEERING Why It Matters • A leather-wrapped steering wheel is • Premium rack-mounted electric steering These are luxury features that make standard with automatic transmission. is standard on all ATS Coupe models. it easier and more convenient for Includes premium magnesium paddle Why It Matters customers to enjoy their vehicle. shifters for quick, easy up/down What Brembo is to performance braking, HEAD-UP DISPLAY gear changes. ZF is to steering, delivering precise • Reconfigurable color display projects • A heated steering wheel is included on response and on-center feel. Mounting vehicle information onto windshield all all-wheel drive vehicles and available the electric motor directly onto the near driver’s line of vision. Included on all rear-wheel-drive Collections. steering rack rather than farther up with Premium and available on Why It Matters on the steering column (as some Performance Collection with the The new steering wheel provides both competitors do) delivers a more Driver Assist Package. performance and luxury benefits. The immediate steering response. Why It Matters thick rim is easier to grasp and control, The result is direct, precise steering Makes for a safer driving experience and the paddle shifters allow drivers control for the driver. by allowing drivers to review important to make rapid gear changes without information without taking their eyes off taking their hands off the wheel. This the road ahead. optimizes performance driving. The ability to quickly heat the wheel is a welcome luxury in cold weather. Click the play icon to watch video

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5-LINK INDEPENDENT REAR SUSPENSION • Includes efficient and fast-acting straight link designs and stabilizer bar. • Helps keep the tires planted on all types of road surfaces. Why It Matters This design increases driver confidence during hard cornering and reduces vehicle squat during acceleration and BREMBO PERFORMANCE MAGNETIC RIDE CONTROL dive during hard braking. FRONT BRAKES • This real-time suspension damping • Include a fixed-caliper, 4-piston system reads the road every design with vented rotors that millisecond and can change shock provide outstanding 60-to-0-mph damping just as quickly. braking performance. Why It Matters • Both front and rear brake rotors This segment-exclusive selling include a patented, rust-inhibiting advantage, included on Premium Duralife coating for better appearance, RWD models only, optimizes both ride performance and rotor life. comfort and handling to a degree other Why It Matters adjustable suspensions can’t match. Famous for high-performance braking, Brembo front brakes are a class- exclusive feature standard on all ATS Coupe models. Click the play icon to watch video

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50/50 WEIGHT DISTRIBUTION • ATS Coupe’s front-to-rear weight distribution is a near-perfect 50/50, which is considered ideal for handling and control. • Low curb weight—the lightest in the class with automatic transmission— further enhances agility, handling and control. 2.0L TURBO I4 ENGINE Why It Matters • Produces 272 hp @ 5500 rpm, and Allows drivers to enjoy exciting handling torque is increased from 260 to 295 while maintaining maximum control. lb.-ft. @ 3000–4400 rpm. CAPLESS FUEL FILL • 136 hp/liter makes it one of the most • Eliminates the need for a fuel filler cap; power-dense engines in the industry. instead, simply open the fuel filler door Why It Matters and insert the fuel pump nozzle. The 2.0T ATS Coupe has a higher Why it Matters power-to-weight ratio than comparable Makes pumping fuel faster, cleaner and competitors in the segment. This more convenient. promises thrilling performance and an exciting ownership experience. While providing superior performance, the twin-scroll turbo also delivers 30 mpg highway fuel economy. Click the play icon to watch video

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CUE BOSE SURROUND SOUND • A highly customizable entertainment • Premium 12-speaker listening and communications interface experience standard on Performance accessible through a large 8" full-color and Premium Collections, and available touch screen with hidden storage. on Luxury Collection and Standard. • Natural voice recognition helps users • Includes AudioPilot noise control CUE functions without having compensation to further enhance ONSTAR WITH 4G LTE AND to memorize commands. the listening experience. WI-FI HOTSPOT CONNECTION Why It Matters • Includes Electronic Sound • OnStar with 4G LTE is a faster and CUE provides the highly advanced Enhancement, helping to ensure that more reliable connection for in-vehicle yet simple-to-use connectivity the most pleasing engine sounds are applications compared to competitive and personalization that Cadillac heard at an optimized level. 3G systems. Standard on all models buyers demand. Why It Matters for 12 months. Concert hall-level audio and enhanced • On CUE-equipped vehicles, a built- WIRELESS CHARGING engine sound adds to a rewarding in Wi-Fi connection turns the entire Included with CUE, a wireless charging driving experience. vehicle into a Wi-Fi hotspot, allowing system to charge mobile devices without passengers to access online content the use of cables. The feature is located and information through as many as in the storage bin. seven connected devices. Standard for Why It Matters 3 months on CUE-equipped vehicles. This segment-exclusive feature provides Why It Matters new convenience for customers. It’s also These new features provide faster and another example of Cadillac’s leadership more comprehensive connectivity, in in-vehicle technology—an area that is allowing customers to utilize and enjoy important to customers. more of their connected lifestyle inside the vehicle.

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LANE CHANGE ALERT/SIDE BLIND ZONE ALERT** • Detects vehicles in the driver’s blind spots as well as fast-approaching vehicles. If the driver activates the turn signals indicating a lane change, the detection symbols in the appropriate mirror(s) flash to warn the driver not to change lanes. REAR CROSS TRAFFIC ALERT** • Warns the driver of crossing traffic LANE KEEP ASSIST AND SAFETY ALERT SEAT* when backing out of a parking spot. LANE DEPARTURE WARNING* • Provides haptic directional alerts Why It Matters • When the car unintentionally begins to through the seat cushion. These systems work in concert to drift out of its lane, Lane Keep Assist Why It Matters provide added safety and peace of mind gently provides steering input to helps Safely and effectively alerts the driver for a more confident and enjoyable driver keep the vehicle in its lane. without audible alerts that may distract driving experience. Works in concert with Lane Departure the driver or annoy others in the vehicle. Warning which alerts the driver to unintended lane departure. Why It Matters Provides an added edge of safety, especially for drivers who may be drowsy or distracted.

* Included with Performance and Premium Collections and available on Luxury Collection with Driver Awareness Package. ** Included with Performance and Premium Collections with the Driver Assist Package.

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MARKETING HIGHLIGHTS TOP SELLING FEATURES PRODUCT INFORMATION SPECS PACKAGING HOW THINGS WORK COMPETITIVE COMPARISON EXTERIOR INTERIOR INFOTAINMENT POWERTRAIN RIDE & HANDLING SAFETY & SECURITY

EXTERIOR • Distinctive coupe styling and proportions – With a wide stance, low roofline and sleek profile. • New Cadillac front-end styling – Distinctive grille design highlighted by the new Cadillac crest. • Bold exterior lighting – Projector halogen headlamps standard; HID headlamps with Adaptive Forward Lighting and LED vertical light INTERIOR • New thick-rim sport steering wheel – signatures included in all Collections. • Premium materials – Available See Top Selling Features. IntelliBeam headlamps with auto semi-aniline leather and microfiber • Standard frameless rearview high-beam control included with suede accents and real wood, mirror – Provides a sleeker, more Performance and Premium Collections aluminum and carbon fiber trims premium appearance. and available on Luxury Collection exude craftsmanship, quality and with Driver Awareness Package. • Standard reconfigurable 5.7" attention to detail. Driver Information Center – Driver- • New aero-profile mirrors – • Cut-and-sewn applications – selectable information is displayed in Aerodynamically designed heated Ensure precise fits and a luxurious three color window displays. outside mirrors include integrated handcrafted look and feel. turn signals and puddle lamps. • Front and Rear Park Assist – • Performance seats – Include 12-way Standard on all models. Uses visual, audible or haptic alerts driver and 10-way passenger seats to notify the driver of objects in front • Standard 18" wheels – See Top plus 2-way power lumbar and 4-way and behind the vehicle. Included Selling Features. adjustable front head restraints. with Collections. • Bright dual exhaust tips – Included Included on all Collections. on all models.

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INFOTAINMENT • New OnStar with 4G LTE – See • Bose Surround Sound system* – See Connectivity Top Selling Features. Top Selling Features. • New Wi-Fi hotspot – See Top • SiriusXM Radio – Includes 3-month Selling Features. trial to XM Premier package. • New Cadillac Wireless Charging – Navigation Charges mobile devices without • CUE with embedded navigation – the use of cables. See Top Features industry’s first single- Selling Features. line destination entry with Entertainment predictive completion. • AM/FM audio – With 4.2" • Turn-by-Turn Navigation – OnStar diagonal color screen, nine Bose Directions & Connections is standard Premium speakers and Active Noise for first year. Details at onstar.com. • Bluetooth for Phone – Provides Cancellation. Standard model only. hands-free operation of up to five • Cadillac User Experience (CUE) compatible cell phones. Information and Media Control • Two USB ports – Connect to System* – Adds HD Radio, 8" the vehicle and charge portable color multi-touch screen with hidden media devices. storage and a third USB port. • Auxiliary audio port – Allows output • CUE with navigation* – Adds of portable media device music to the integrated navigation and a Bose premium audio system. 110-volt power outlet at the • SD card reader – Allows connection of rear of the center console. SD cards with stored audio files.

* See Packaging Guide on page 17 for availability.

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MARKETING HIGHLIGHTS TOP SELLING FEATURES PRODUCT INFORMATION SPECS PACKAGING HOW THINGS WORK COMPETITIVE COMPARISON EXTERIOR INTERIOR INFOTAINMENT POWERTRAIN RIDE & HANDLING SAFETY & SECURITY

POWERTRAIN • Tremec 6-speed manual Engines transmission – Available on RWD 2.0L • 2.0L Turbo DOHC 4-cylinder – 272 Turbo models. hp and torque increased to 295 lb.- RIDE & HANDLNG ft. Awarded Wards 10 Best Engines in Suspension 2013; now with the highest standard • Independent multilink MacPherson torque in the segment. See Top strut front suspension – Double pivot Selling Features. design separately manages road inputs • 3.6L DOHC V6 – Award-winning and handling responses. engine provides top-end power for the • Independent 5-link rear suspension – driving enthusiast: 321 hp and 275 lb.- Braking See Top Selling Features. ft. of torque. • 4-wheel disc ABS brakes – 4-channel • FE3 Performance suspension – • More power, less weight – The less with hydraulic brake assist, Dynamic Standard on Premium RWD only. weight each horsepower has to move, Brake Proportioning and auto- Includes segment-exclusive Magnetic the better the performance. With dry functionality. Ride Control, high-capacity engine 272 horsepower and just under • Brembo performance front brakes – cooling and split-width summer 3400 pounds, the ATS Coupe with Standard on all models. See Top performance tires. 2.0L Turbo has a better power-to- Selling Features. weight ratio than comparable • Mechanical limited-slip • Duralife brake rotors – Patented vehicles in the segment. differential – Enhances road-holding corrosion-resistant rotor coating for Transmissions by switching torque to the rear wheel better appearance, performance and with the most traction during hard • Hydra-Matic 6-speed automatic longer rotor life. cornering. Included with the FE3 transmission – Includes performance Performance suspension and manual algorithm TAPshift control and transmission vehicles. ergonomically designed magnesium steering wheel paddle shifters.

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Handling • Driver Awareness Package – Included • Lighter weight – Automatic-to- with Performance and Premium automatic, ATS Coupe is the lightest in Collections. Includes Rainsense wipers, the segment for nimble, agile handling. IntelliBeam headlamps and: • Premium ZF rack-mounted electric — Forward Collision Alert: Detects power steering – See Top possible collision threats in front of Selling Features. the vehicle and warns the driver. • Active on-demand AWD – Can send up Tires — LED direct view display: Works to 100% of the available torque to the • Run-flat all-season – Standard on with Forward Collision Alert to flash front wheels. Available on all models. all models. a warning image on the base of the • StabiliTrak Stability Control – • Run-flat summer driver-side windshield if a collision Vehicle stability system integrated performance – Included with is imminent. with full-function Traction Control. FE3 Performance suspension. — Lane Keep Assist/Lane Departure Wheels Warning: Detects when the vehicle SAFETY begins to drift out of its lane, gently • 18" painted forged aluminum – Before nudges the vehicle to stay in the Included with Standard and • StabiliTrak Stability Control and lane, and alerts the driver when the Luxury Collection. full-function Traction Control – vehicle unintentionally drifts out of • 18" polished forged aluminum – Adjusts torque delivery and/or applies its lane. Included with Performance; available the brakes to help the driver keep the — Safety Alert Seat: Delivers a subtle on Standard and Premium Collection. vehicle on the course being steered. and discrete vibrating “haptic” alert • 18" ultra-bright forged aluminum – • Hill Hold/Start Assist – Momentarily to the left, right or both sides of the Included with Premium; available on keeps the vehicle from rolling driver-seat cushion. Luxury and Performance Collections. backward when moving from the brake to the accelerator on an incline.

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— Head-Up Display – Full-color • Rear Vision Camera – This standard reconfigurable system unobtrusively feature displays the area behind the displays selected information on vehicle in the radio or CUE screen, the windshield near the driver’s helping the driver see and avoid line of sight. obstacles when backing up. — Side Blind Zone Alert: When turn • Tire Pressure Monitoring System – Provides messages on the DIC, alerting • Driver Assist Package – Available on signals are activated indicating a the driver when one or more tires are Performance and Premium Collections. lane change, detects and warns the not properly inflated. Includes Driver Awareness Package driver of vehicles in the driver’s content, electronic parking brake and: blind spots. • LATCH (Lower Anchors and Top tethers for CHildren) – Allow child — Front and rear automatic braking: — Lane Change Alert – Works in safety seats to be securely attached to At low speeds, sends alerts to the concert with Side Blind Zone Alert rear seating positions. driver if an object is too close and to detect and warn the driver brakes, even bringing the vehicle to of vehicles fast approaching the a complete stop. driver’s blind spots. — Full-speed range Adaptive Cruise — Rear Cross Traffic Alert – Detects Control works at all speeds to and warns the driver of rear help maintain a selectable preset oncoming cross traffic when distance from the vehicle ahead. backing up. — Automatic safety belt tightening – Automatically tightens the driver and front passenger safety belts during hard braking or evasive maneuvers.

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During Security Features ACCESSORIES • Eight air bags – Dual-stage frontal air • PASS-Key III+ – Standard theft- Cadillac Accessories are Designed, bags, front seat-mounted side-impact deterrent system with immobilizer. Engineered, Tested and Backed by air bags, front knee air bags and roof • Advanced Security Package – Cadillac. When installed by a Cadillac rail-mounted head-curtain air bags for Includes remote siren with protected Dealer, Cadillac Accessories are backed front and rear occupants. power source, locking steering by the New Vehicle Bumper to Bumper After column and wheel lugs and tilt sensor. Warranty for up to 48 months/50,000 • OnStar Automatic Crash Response – Available on all models. miles. Ask your dealer for details or check out our great selection of Cadillac In a crash, built-in sensors can • OnStar – Provides a full suite of automatically alert an OnStar Advisor. security services, including Crisis Accessories at www.cadillacaccessories. The Advisor is immediately connected Assist, Emergency Services, Remote com. Why settle for anything less than to see if you need emergency Door Unlock and more. Visit genuine Cadillac Accessories? assistance sent to your exact location. onstar.com for details.

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2.0T RWD & AWD 3.6L V6 RWD & AWD POWERTRAINS Engine 2.0L Turbo DI DOHC VVT 14 3.6L DI DOHC VVT V6 Horsepower @ rpm 272 @ 5500 321 @ 6800 Torque (lb.-ft.) @ rpm 295 @ 3000–4400 275 @ 4800 0–60 mph (seconds) 5.6 5.5 Transmission 6-speed automatic (S); Tremec 6-speed manual (A RWD) 6-speed automatic Fuel economy 19/30 (RWD manual) 18/28 (RWD) 21/30 (RWD automatic) 18/26 (AWD) 20/29 (AWD automatic) Recommended fuel Premium (not required) Regular CHASSIS & SUSPENSION Drivetrain RWD; AWD (A) (in.) 109.3 Track, front/rear (in.) 60.3/61.7 Front suspension Independent MacPherson-type Rear suspension Independent 5-link Suspension package FE2 Sport (S); FE3 Performance w/ Magnetic Ride Control (S Premium) Mechanical limited-slip differential S Premium; A 2.0T RWD Brakes 4-wheel disc w/ 4-channel ABS, Brembo performance front brakes Wheels/tires 18" aluminum w/ all-season run-flat; summer run-flat (A) CAPACITIES Length/width/height (in.) 183.6/72.5/55.9 (RWD); 183.6/72.5/56.4 (AWD) Seating capacity, front/rear 2/2 Cargo volume (cu. ft.) 10.4 Curb weight (lbs.) 3398/3428/3559 (2.0T RWD automatic/RWD manual/AWD); 3508/3674 (V6 RWD/AWD)

For a more extensive list of specifications, visit cadillac.com

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STANDARD EQUIPMENT LUXURY COLLECTION ADDS: Exterior Infotainment • HID headlamps with Adaptive Forward Lighting and LED vertical light signatures • Projector-type halogen headlamps • AM/FM stereo with 4.2" color display, two USB • Auto-dimming inside and drive-side mirrors • Bold Galvano surround grille ports, SD card reader and auxiliary audio port • Front and Rear Park Assist • Aerodynamic underbody panels • SiriusXM Radio (3-month trial) • 12-way driver and 10-way front passenger seat • Body-color heated aero-profile outside mirrors • Bose premium 9-speaker system with Active power adjustment with integrated turn signals and puddle lamps Noise Cancellation • Leather seating surfaces • 18" painted forged aluminum wheels with • Bluetooth for Phone • Memory run-flat tires • OnStar with 4G LTE and Directions & Connections • HD Radio • Full LED tail lamps and CHMSL (1 year included) Powertrain, Ride & Handling • CUE with Wi-Fi hotspot and Wireless Charging Interior • 2.0L Turbo with 6-speed automatic or • 2.0L Turbo or V6 engine • Ambient accent lighting on doors and center console 6-speed manual • 5.7" DIC color display PERFORMANCE COLLECTION ADDS: • 4-wheel disc brakes with 4-channel ABS and • 4-way front and 2-way rear adjustable auto-drive functionality • 18" polished forged aluminum wheels head restraints • Brembo performance front brakes • IntelliBeam automatic high-beam control • Dual-zone automatic climate with air filtration system • ZF premium electric rack-mounted rack-and-pinion • Bose 12-speaker Surround Sound with • Adaptive Remote Start (automatic transmission) steering with variable assist Electronic Sound Enhancement • Keyless Access and Keyless Push Button Start Safety & Security • Driver Awareness Package • Front and overhead consoles • 8 air bags • Illuminated outside door handles • Front bucket seats with 8-way power adjustment • Rear Vision Camera • Aluminum sport pedals • Leatherette seating surfaces • OnStar Automatic Crash Response and PREMIUM COLLECTION ADDS: • Heated seats (AWD only) security features • 18" ultra-bright forged aluminum wheels • Manual adjust tilt and telescoping steering column • StabiliTrak and full-range Traction Control • Power tilt and telescoping steering column • Thick-rim steering with magnesium paddle shifters • Tire Pressure Monitoring System • IntelliBeam automatic high-beam control (automatic transmission) • PASS-Key III+ theft-deterrent system • FE3 suspension with Magnetic Ride Control and • Steering-wheel-mounted audio, phone and Warranties & Owner Coverage cruise controls mechanical limited-slip rear differential (RWD only) • 4-year/50,000-mile bumper-to-bumper limited • Front and rear reading lamps • Summer run-flat tires (RWD only) • 6-year/70,000-mile transferable powertrain limited • Frameless rearview mirror • CUE with navigation and 110V outlet • 4-year/50,000-mile corrosion • Split-folding rear seat with trunk pass-through • Head-Up Display • 4-year/50,000-mile Premium Care Maintenance • 6-year/70,000-mile roadside assistance program • 6-year/70,000-mile courtesy transportation

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STANDARD LUXURY PERFORMANCE PREMIUM SEATING/LUXURY: Performance seats (includes power adjustable driver bolsters, driver and front passenger manual thigh adjustment), memory, auto-dimming mirrors, Universal Home Remote, Front/rear park assist, HID – S S S headlamps with adaptive forward lighting and LED front light signatures CUE: 8” color touch screen, uplevel Bluetooth with streaming audio, Natural Voice Recognition, hidden device A S S S storage, 3rd USB port, HD radio, SMS text to voice, Wi-Fi hotspot, Wireless Charging

PERFORMANCE: Illuminating outside door handles, aluminum sport pedals – – S S

DRIVER AWARENESS: Lane Keep Assist with Lane Departure Warning, Forward Collision Alert, Rainsense wipers, – – S S Safety Alert Seat, Intellibeam auto high-beam control

COLD WEATHER: Heated front seats, heated steering wheel S1 S1 S S

ADVANCED SECURITY: Remote siren with separate battery, tilt alarm, steering column lock, wheel locks – – S S

UPLEVEL SURROUND SOUND: 12-speaker Bose premium surround sound A2 A S S

NAVIGATION: Includes center console mounted 110V conventional power outlet – A A S

PREMIUM: RWD only: Performance suspension with Magnetic Ride Control real-time damping, performance summer run-flat tires, mechanical limited-slip differential, extra capacity cooling package. RWD and AWD: Full- – – – S color reconfigurable HUD, power steering column DRIVER ASSIST: All Driver Awareness content plus: Enhanced Side Blind Zone Alert, Rear Cross Traffic Alert, front/rear automatic braking, Collision Mitigation Braking, full-speed-range Adaptive Cruise Control, electric park – – A3 A brake, HUD (Performance only; already included in Premium), Automatic Safety Belt Tightening

SAFETY & SECURITY: Includes Driver Awareness and Advance Security – A – –

TRACK (3.6L RWD only): Engine oil cooler, performance brake pads – – – A4

SUNROOF A A A A

18" premium painted wheels S S – –

18" polished wheels A – S A

18" machined-finish wheels – A A S

1 Included with AWD. 3 Requires navigation. 2 Included with CUE. 4 Not available with sunroof.

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INTERIOR

Jet Black Light Platinum Kona Brown Morello Red Jet Black Accents Jet Black Accents Jet Black Accents Jet Black Accents

EXTERIOR

SWATCH TO COME

Black Diamond Tricoat* Dark Adriatic Opulent Blue Metallic Majestic Plum Metallic* Red Obsession Tintcoat* Blue Metallic

SWATCH TO COME

Phantom Gray Metallic Silver Coast Metallic Radiant Silver Metallic Crystal White Tricoat* Black Raven

* Extra Charge.

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TRIMS

Okapi Striped Sapele Natural Sapele High Brushed Aluminum Carbon Fiber* Natural Finish Wood Finish Wood* Gloss Wood

COMBINATIONS • Leatherette seating surfaces • Leather seating surfaces • Semi-aniline leather seating surfaces – Jet Black/Jet Black accents – Jet Black/Jet Black accents – Kona Brown/Jet Black accents with with Okapi Striped natural with brushed aluminum trim Sapele natural finish wood trim finish wood trim – Light Platinum/Jet Black accents – Morello Red/Jet Black accents – Standard models only with Sapele high-gloss wood trim with carbon fiber trim – All Collections – All Collections

Jet Black/Jet Black accents Leather Kona Brown/Jet Black Accents Semi-aniline leather

Jet Black/Jet Black accents Leatherette Light Platinum/Jet Black accents Leather Morello Red/Jet Black accents Semi-aniline leather * Extra Charge.

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BACK 20 | HOW THINGS WORK NEXT 2015 CADILLAC ATS COUPE VS. THE COMPETITION

MARKETING HIGHLIGHTS TOP SELLING FEATURES PRODUCT INFORMATION SPECS PACKAGING HOW THINGS WORK COMPETITIVE COMPARISON VS. BMW 428i & MERCEDES C250 VS. BMW 435I & AUDI A5

OVERVIEW BMW, Mercedes-Benz and Audi are major competitors for the 2015 ATS Coupe, just as they are for the ATS Sedan. All three competitive coupes are similar in size to the ATS Coupe; all three offer similar turbocharged 4-cylinder engines as well as 6-cylinder engines. The BMW 428i was all-new last year and continues to be built on the 3-Series Sedan platform. The Mercedes C-Class Coupe and Audi A5 are both in the final years of their current design. The all-new C-Class Coupe is expected to come to market in the Fall of 2014 followed by the new A5 in 2015. 2014 competitive models are used for the 2.0L turbo and 6-cylinder comparisons on the next several pages.

BACK 21 | COMPETITIVE COMPARISON NEXT • •••••• 2015 CADILLAC ATS COUPE 2.0 TURBO VS. BMW 428i & MERCEDES C250

MARKETING HIGHLIGHTS TOP SELLING FEATURES PRODUCT INFORMATION SPECS PACKAGING HOW THINGS WORK COMPETITIVE COMPARISON VS. BMW 428i & MERCEDES C250 VS. BMW 435I & AUDI A5 3 = Wins Overall 3 = Wins vs. BMW 3 = Wins vs. Mercedes 2015 ATS Standard 2014 BMW 428i 2014 Mercedes C250 ATS COUPE ADVANTAGES MSRP (including destination) 3 $39,990 $41,425 $39,125 • More power and torque POWER & PERFORMANCE than the 428i and C250. Engine 2.0L turbo 2.0L turbo 1.8L turbo Combined with lower weight, Horsepower 3 272 240 201 this gives the ATS Coupe Torque (lb.-ft.) 3 295 255 229 faster 0–60 acceleration. 0–60 (sec.) 3 5.6 5.7 7.1 This is especially true when Required fuel Premium Premium Premium compared with the Fuel economy, city/hwy (mpg) 21/30 (automatic) 22/35 (automatic) 22/31 (automatic) clearly underpowered Fuel capacity (gal.) 3 16.0 15.8 17.4 6-speed automatic; Mercedes C250 Coupe. 8-speed automatic; Transmission (A) 6-speed manual 7-speed automatic (A) 6-speed manual (RWD) • While both cars are similar in Paddle shifters (w/ automatic) S S S size, the ATS Coupe provides Curb weight (lbs.) 3 3398 (automatic) 3470 (automatic) 3538 (automatic) more head, leg and shoulder DIMENSIONS room up front as well as Wheelbase (in.) 109.3 110.6 108.7 more leg and shoulder room Track, front/rear (in.) 60.3/61.7 60.8/62.8 61.0/61.1 in the rear than the C250. Length/width/height (in.) 183.6/72.5/54.8 182.6/71.9/54.2 180.7/69.7/54.8 Cargo volume (cu.-ft.) 10.4 15.7 11.7 Head room, front/rear (in.) 3 37.6/35.1 39.8/36.1 37.0/35.5 Leg room, front/rear (in.) 3 42.3/33.5 42.2/33.7 41.7/33.0 Shoulder room, front/rear (in.) 3 54.1/51.1 55.3/51.7 54.0/50.0

S = Standard A = Available – = Not available N/A = Not published

BACK 22 | COMPETITIVE COMPARISON NEXT • • ••••• 2015 CADILLAC ATS COUPE 2.0 TURBO VS. BMW 428i & MERCEDES C250

MARKETING HIGHLIGHTS TOP SELLING FEATURES PRODUCT INFORMATION SPECS PACKAGING HOW THINGS WORK COMPETITIVE COMPARISON VS. BMW 428i & MERCEDES C250 VS. BMW 435I & AUDI A5 3 = Wins Overall 3 = Wins vs. BMW 3 = Wins vs. Mercedes 2015 ATS Standard 2014 BMW 428i 2014 Mercedes C250 ATS COUPE ADVANTAGES COMFORT & CONVENIENCE • 4G LTE speed and Wi-Fi Passenger capacity 4 4 4 Seating Leatherette Leatherette Leatherette hotspot connectivity – 14-way power driver The competition may offer Front seat adjustment 8-way power 8-way power with memory; 8-way this engaging technology in power passenger later models. But the ATS Power tilt/telescope Steering column Manual tilt/telescope Manual tilt/telescope with memory Coupe offers it now. Rear seatback 60/40 split-folding 50/50 split-folding 60/40 split-folding • Rear camera – Standard in Real wood trim S S A ATS Coupe; extra cost in the Auto, HVAC Dual-zone Dual-zone Dual-zone 428i and C250. Thick rim Thick rim Thick rim Steering wheel leather-wrapped Leather-wrapped Leather-wrapped Magnesium paddle shifter 3 S – – Keyless Access/Push Button Start 3 S/S A/S A/A Adaptive Remote Start 3 S – – Rear Vision Camera 3 S A A Front/Rear Park Assist A/A A/A A/A Heated outside mirrors S S S Integrated turn signals/puddle lamps 3 S/S S/– S/– Capless fuel filter 3 S – – TECHNOLOGY/INFOTAINMENT Telematics OnStar – mbrace Audio 3 9-speaker Bose Premium 9-speaker 8-speaker HD Radio A S S Satellite radio 3 S (3 months) A A 4G LTE 3 S (3 months) A A Wi-Fi hotspot 3 A – –

BACK 23 | COMPETITIVE COMPARISON NEXT ••• •••• 2015 CADILLAC ATS COUPE 2.0 TURBO VS. BMW 428i & MERCEDES C250

MARKETING HIGHLIGHTS TOP SELLING FEATURES PRODUCT INFORMATION SPECS PACKAGING HOW THINGS WORK COMPETITIVE COMPARISON VS. BMW 428i & MERCEDES C250 VS. BMW 435I & AUDI A5 3 = Wins Overall 3 = Wins vs. BMW 3 = Wins vs. Mercedes 2015 ATS Standard 2014 BMW 428i 2014 Mercedes C250 ATS COUPE ADVANTAGES SAFETY FEATURES • While the C250 has 9 air Air bags 3 8 6 9 bags, it covers one less area Automatic Crash Response S (OnStar) A (BMW Assist eCall) S (mbrace) Adaptive Cruise Control w/ Crash of protection than does the A1 – A Imminent Braking ATS Coupe. This is because: 1 Forward Collision Alert S A A – The C250 requires two 1 Lane Departure Warning S A A air bags to cover the Lane Keep Assist S1 – A area protected by one Side Blind Zone Alert A1 A – Fast-Approaching Traffic Alert A1 A – ATS air bag. Rear Cross Traffic Alert A1 – – – ATS has the added CHASSIS & SUSPENSION protection of front knee Drive type RWD; AWD (A) RWD; AWD (A) RWD; AWD (A) air bags and the C250 ZF electric Servotronic ZF electric Rack-and-pinion steering variable-assist variable-assist variable-assist does not. Front suspension Independent multilink Independent double-pivot Independent strut • The superior stopping power Independent Independent Independent Rear suspension of Brembo front brakes. 5-link multilink trapezoidal link Brembo performance • Not only does Mercedes Brakes, front/rear 3 Disc/disc Disc/disc disc/disc not provide complimentary Wheels 3 18" 17" 17" scheduled maintenance, WARRANTY/ASSISTANCE (YEARS/MILES) but Cadillac topped both Bumper-to-bumper 4/50,000 4/50,000 4/50,000 Mercedes-Benz and BMW Powertrain 3 6/70,000 4/50,000 4/50,000 Roadside assistance 3 6/70,000 4/unlimited Lifetime in J.D. Power’s Service Standard courtesy transportation 3 6/70,000 4/unlimited – Satisfaction ratings. Complimentary 4/50,000 4/50,000 BMW 3 – Scheduled Maintenance Premium Care Ultimate Service

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BACK 24 | COMPETITIVE COMPARISON NEXT •••• ••• 2015 CADILLAC ATS COUPE V6 VS. BMW 435I & AUDI A5

MARKETING HIGHLIGHTS TOP SELLING FEATURES PRODUCT INFORMATION SPECS PACKAGING HOW THINGS WORK COMPETITIVE COMPARISON VS. BMW 428i & MERCEDES C250 VS. BMW 435I & AUDI A5 3 = Wins Overall 3 = Wins vs. BMW 3 = Wins vs. Audi 2015 ATS Luxury V6 2014 BMW 435i 2014 Audi A5 Prestige ATS COUPE ADVANTAGES MSRP (including destination) 3 $46,145 $46,925 49,095 • More power, especially when POWER & PERFORMANCE compared with the 4-cylinder Engine 3.6L V6 3.0L Inline 6 turbo 2.0L turbo Audi A5. And our V6 does Horsepower 3 321 300 220 it with regular fuel, which Torque (lb.-ft.) 3 275 300 258 means less money spent 0–60 (sec.) 3 5.5 5.2 (automatic) 6.1 at each fill-up. Required fuel 3 Regular Premium Premium Fuel economy, city/hwy (mpg) 18/28 (automatic) 22/32 (automatic) 22/32 Fuel capacity (gal.) 16.0 15.8 16.1 8-speed automatic; 8-speed automatic; Transmission 6-speed automatic (A) 6-speed manual 6-speed manual Paddle shifters (w/ automatic) S S A Curb weight (lbs.) 3 3508 (automatic) 3610 (automatic) 3583 DIMENSIONS Wheelbase (in.) 3 109.3 110.6 108.3 Track, front/rear (in.) 60.3/61.7 60.8/62.8 62.6/62.1 Length/width/height (in.) 183.6/72.5/54.8 182.6/71.9/54.2 182.1/73.0/54.0 Cargo volume (cu.-ft.) 10.4 15.7 12.2 Head room, front/rear (in.) 37.6/35.1 39.8/36.1 37.6/36.0 Leg room, front/rear (in.) 3 42.3/33.5 42.2/33.7 41.3/31.7 Shoulder room, front/rear (in.) 54.1/51.1 55.3/51.7 54.3/52.8

S = Standard A = Available – = Not available N/A = Not published

BACK 25 | COMPETITIVE COMPARISON NEXT ••••• •• 2015 CADILLAC ATS COUPE V6 VS. BMW 435I & AUDI A5

MARKETING HIGHLIGHTS TOP SELLING FEATURES PRODUCT INFORMATION SPECS PACKAGING HOW THINGS WORK COMPETITIVE COMPARISON VS. BMW 428i & MERCEDES C250 VS. BMW 435I & AUDI A5 3 = Wins Overall 3 = Wins vs. BMW 3 = Wins vs. Audi 2015 ATS Luxury V6 2014 BMW 435i 2014 Audi A5 Prestige ATS COUPE ADVANTAGES COMFORT & CONVENIENCE • Standard Adaptive Remote Passenger capacity 4 4 4 Start, Rear Vision Camera Seating surfaces 3 Leather Leatherette Leatherette and Front and Rear Park Front seat adjustment, 3 12 with memory/10 8 with memory/8 14 with memory/8 driver/passenger Assist. And note that the Heated seats/steering wheel A/A A/A S/A BMW’s higher price does Rear seatback 60/40 split-folding 50/50 split-folding 60/40 split-folding not even include standard Auto, HVAC Dual-zone Dual-zone Tri-zone leather seating. Thick rim Thick rim Thick rim Steering wheel • Standard 4G LTE leather-wrapped Leather-wrapped Leather-wrapped connectivity and Wi-Fi Magnesium paddle shifter 3 S – – hotspot convenience. Keyless Access/Push Button Start S/S A/S S/S Adaptive Remote Start 3 S – – • Standard Bose HID with Adaptive surround sound. Headlights 3 HID with auto leveling HID Forward Lighting Rear Vision Camera 3 S A A Front/Rear Park Assist 3 S/S A/A –/A Heated outside mirrors S S S Integrated turn signals/puddle lamps 3 S/S S/– S/– Capless fuel filler 3 S – – TECHNOLOGY/INFOTAINMENT Telematics OnStar – Audi Connect 12-speaker Bose 14-speaker Audio 3 9-speaker surround sound Bang & Olafsun Infotainment system CUE iDrive MMI System control 3 8" color touch-screen Knob/screen Knob HD Radio/Satellite radio/navigation 3 S/S/A S/A/A S/S/S 4G LTE/Wi-Fi hotspot 3 S/S –/– N/A/A

BACK 26 | COMPETITIVE COMPARISON NEXT •••••• • 2015 CADILLAC ATS COUPE V6 VS. BMW 435I & AUDI A5

MARKETING HIGHLIGHTS TOP SELLING FEATURES PRODUCT INFORMATION SPECS PACKAGING HOW THINGS WORK COMPETITIVE COMPARISON VS. BMW 428i & MERCEDES C250 VS. BMW 435I & AUDI A5 3 = Wins Overall 3 = Wins vs. BMW 3 = Wins vs. Audi 2015 ATS Luxury V6 2014 BMW 435i 2014 Audi A5 Prestige ATS COUPE ADVANTAGES SAFETY FEATURES • Brembo performance front Air bags 3 8 6 9 Automatic Crash Response 3 S (OnStar) BMW Assist eCall – brakes, superior warranty Adaptive Cruise Control with coverage and customer care. A1 – A (Cruise Control only) Crash Imminent Braking Forward Collision Alert S1 A – Lane Departure Warning S1 A – Lane Keep Assist S1 – – Side Blind Zone Alert A1 A A Fast-Approaching Traffic Alert A1 – – Rear Cross Traffic Alert A1 – – CHASSIS & SUSPENSION Drive type RWD; AWD (A) RWD; AWD (A) FWD; AWD (A) ZF electric Servotronic Rack-and-pinion steering Electric variable-assist variable-assist variable-assist Independent Front suspension Independent multilink Independent 5-link double-pivot Independent Rear suspension Independent 5-link Independent multilink trapezoidal link Brembo performance Brakes, front/rear 3 Disc/disc Disc/disc disc/disc Wheels 18" 18" 18" WARRANTY/ASSISTANCE (YEARS/MILES) Bumper-to-bumper 4/50,000 4/50,000 4/50,000 Powertrain 3 6/70,000 4/50,000 4/50,000 Roadside assistance 3 6/70,000 4/unlimited – Standard courtesy transportation 3 6/70,000 4/unlimited – Complimentary 4/50,000 4/50,000 BMW 3 1/50,000 Scheduled Maintenance Premium Care Ultimate Service

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