Radio Stations Active Rock/Contemporary Hits

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2015 Media Guide

Local/Regional Newspapers Area Publications Susquehanna Valley Television Susquehanna Valley Radio Media Relations Tips & Samples

Southern Market Center • 100 South Queen Street PO Box 1558 • Lancaster, PA 17608-1558 p. 717.397.3531 • f. 717.293.3159 www.lancasterchamber.com

Section i: Newspapers Lancaster County Newspapers...... 2-3 Berks County Newspapers...... 3-4 Chester County Newspapers...... 4 Dauphin County Newspapers...... 5 Lebanon County Newspapers...... 5 York County Newspapers...... 6

Section ii: Publications...... 8-9

Section iii: Television Stations...... 11-12

Section iv: Radio Stations Active Rock/Contemporary Hits...... 14 Adult Contemporary...... 14 Classic Rock...... 14 Christian/Gospel...... 15 Country...... 15 Latino...... 16 National Public Radio...... 16 News/Talk/Sports...... 16 Oldies...... 17 Top 40/Urban...... 17 Multiple Formats/Special Format...... 17

Appendix: Media Guidelines & Samples General Guidelines...... II News Releases...... III Media Alerts...... VI Public Service Announcements (PSAs)...... VIII Social Media X

NOTE: Every effort was made to ensure the information in this publication is complete and accurate. However, due to the proliferation of media outlets, some media outlets may have been omitted inadvertently. If you have an addition or a correction, please contact The Chamber’s communications department at 717.397.3531. section i Newspapers

1 Newspapers (All newspapers are published weekly unless otherwise noted)

Lancaster County Newspapers

LNP (daily) Central Penn Business Journal 8 West King Street 1500 Paxton Street PO Box 1328 Harrisburg, PA 17104 Lancaster, PA 17608-1328 Phone: 717.236.4300 Phone: 717.291.8622 Email: [email protected] Fax: 717.399.6507 Facebook: facebook.com/Central Penn Business Email: [email protected] Journal Facebook: facebook.com/lancasteronline Editor: Hope Stephan Executive Editor: Barbara Hough Roda Managing Editor : Amy Gulli Content Editor: Tom Murse Lancaster Reporter: Larry Portzline Digital Editor: Dustin Leed Visual Editor: Patrick Kirchner Ephrata Review Breaking News Editor: Dorine Bethea 1 East Main Street Enterprise Editor: Tim Buckwalter PO Box 527 Sports Editor: Chris Otto Ephrata, PA 17522 Phone: 717.733.6397 LNP (Sunday) Fax: 717.733.6058 8 West King Street Email: [email protected] PO Box 1328 Facebook: facebook.com/The Ephrata Review Lancaster, PA 17608-1328 Editor: Andrew Fasnacht Phone: 717.291.8622 Assistant Editor: Steve Seeber Fax: 717.399.6507 Email: [email protected] Lancaster Farming Facebook: facebook.com/lancasteronline 1 East Main Street Executive Editor: Barbara Hough Roda PO Box 609 Content Editor: Tom Murse Ephrata, PA 17522 Digital Editor: Dustin Leed Phone: 717.733.6397 Visual Editor: Patrick Kirchner Fax: 717.733.6058 Breaking News Editor: Dorine Bethea Email: [email protected] Enterprise Editor: Tim Buckwalter Facebook: facebook.com/Lancaster Farming Sports Editor: Chris Otto Editor: Dennis Larison

ADvertiser (covers Quarryville, Millersville Lititz Record Express and Willow Street areas) 1 East Main Street 1425 West Main Street PO Box 527 PO Box 500 Ephrata, PA 17522 Mount Joy, PA 17552 Phone: 717.626.2191 Phone: 717.653.1833 Fax: 717.733.6058 Fax: 717.892.6024 Email: [email protected] Email: [email protected] Facebook: facebook.com/Lititz Record Express Facebook: facebook.com/advertiser.lancaster Editor: Andrew Fasnacht Editor: Ann Charles Assistant Editor: Steve Seeber

2 Newspapers

Lancaster County, cont. Berks County

Merchandiser (covers Elizabethtown, Mount Joy, Reading Eagle (daily) Manheim, Lititz, Hempfield, Mountville, Columbia and 345 Penn Street Manheim Township areas) PO Box 582 1425 West Main Street Reading, PA 19603-0582 PO Box 500 Phone: 610.371.5012 Mount Joy, PA 17552 Fax: 610.371.5098 Phone: 717.653.1833 Email: [email protected] Fax: 717.892.6024 Facebook: facebook.com/Reading Eagle Email: [email protected] Editor: Harry J. Deitz Jr. Facebook: facebook.com/merchandiser.lancaster Managing Editor: David S. Mowery Editor: Ann Charles News Editor: Ron Southwick

Penny Saver (covers New Holland, Conestoga Greater Reading Merchandiser Valley and Pequea Valley areas) 220 Park Road North, Building 7 1425 West Main Street Wyomissing, PA 19610 PO Box 500 Phone: 610.670.2300 Mount Joy, PA 17552 Fax: 717.273.0420 Phone: 717.653.1833 Email: [email protected] Fax: 717.892.6024 Editor: Carol Mehler Email: [email protected] Facebook: facebook.com/pennsavers.lancaster The Boyertown Area Times Editor: Ann Charles 24 North Hanover Street Pottstown, PA 19464 The Shopping News of Lancaster County Phone: 610.970.3218 615 East Main Street Fax: 610.327.3308 PO Box 456 Email: [email protected] Ephrata, PA 17522 Facebook: facebook.com/The Boyertown Area Phone: 717.738.1151 Times Fax: 717.733.3900 Editor: Rebecca Blanchard Email: [email protected] Facebook: The Shopping News of Lancaster County The Hamburg Area Item 24 North Hanover Street Pottstown, PA 19464 Phone: 610.327.3308 Fax: 610.970.3218 Email: [email protected] Facebook: facebook.com/The Hamburg Area Item Editor: Shea Singley

The Kutztown Area Patriot 24 North Hanover Street Pottstown, PA 19464 Phone: 610.327.3308 Fax: 610.970.3218 Email: [email protected] Facebook: facebook.com/Kutztown Area Patriot Managing Editor: Lisa Mitchell

3 Newspapers

Berks County, cont. Chester County, cont.

Northern Berks Merchandiser Community Courier (covers Gap, Parkesburg, 6 North 3rd Street Oxford, Downingtown, Exton and Elverson, Hamburg, PA 19526 Morgantown and Honey Brook areas) Phone: 610.562.2267 1425 West Main Street Fax: 610.562.2270 PO Box 500 Email: [email protected] Mount Joy, PA 17552 Facebook: The Windsor Press Phone: 717.653.1833 President: George Mitten Fax: 717.892.6024 Email: [email protected] The Southern Berks News Facebook: facebook.com/Chester County Community 24 North Hanover Street Courier Pottstown, PA 19464 Editor: Ann Charles Phone: 610.327.3308 Fax: 610.970.3218 The Kennett Paper Email: [email protected] 250 North Bradford Avenue Facebook: facebook.com/Berks-Mont Newspapers West Chester, PA 19382 Managing Editor: Lisa Mitchell Phone: 610.696.1175 Fax: 610.430.1194 Chester County Newspapers Email: [email protected] Facebook: facebook.com/Kennett Paper Editor: Fran Maye Daily Local News (daily) 250 North Bradford Avenue The Pottstown Mercury West Chester, PA 19382 24 North Hanover Street Phone: 610.696.1775 Pottstown, PA 19464 Fax: 610.430.1194 Phone: 610.970.4478 Email: [email protected] Fax: 610.323.0682 Facebook: facebook.com/The Daily Local News Email: [email protected] Editor: Andrew M. Hachadorian Facebook: facebook.com/Pottstown Mercury Managing Editor: E. William March Managing Editor: Nancy March Business Editor: Brian McCullough Business Editor: Donna Rovins Avon Grove Sun Main Line Media News 250 North Bradford Avenue 110 Ardmore Avenue, Suite A West Chester, PA 19382 Ardmore, PA 19003 Phone: 610.696.1775 Phone: 610.642.4300 Fax: 610.430.1194 Fax: 610.642.9704 Email: [email protected] Email: [email protected] Facebook: facebook.com/Avon Grove Sun Facebook: facebook.com/Main Line Media News Newspaper Managing Editor: Susan Greenspon Editor: Chris Barber Tri-County Record Chester County Press 24 North Hanover Street PO Box 150 Pottstown, PA 19464 Kelton, PA 19346 Phone: 610.327.3308 Phone: 610.869.5553 Fax: 610.970.3218 Fax: 610.869.9628 Email: [email protected] Email: [email protected] Facebook: facebook.com/Tri-County Record Facebook: facebook.com/Chester County PRESS Managing Editor: Lisa Mitchell Managing Editor: Steve Hoffman 4 Newspapers

Dauphin County Newspapers Lebanon County Newspapers

The Patriot News (Tuesday, Thursday, Sunday) Lebanon Daily News (daily) 2020 Technology Parkway, Suite 300 718 Poplar Street Mechanicsburg, PA 17050 Lebanon, PA 17042 Phone: 717.255.8100 Phone: 717.272.5611 Fax: 717.255.8456 Fax: 717.274.1608 Email: [email protected] Email: [email protected] Facebook: facebook.com/Patriot News One Facebook: facebook.com/Lebanon Daily News President: D. Lee Carlson Managing Editor: Andrea Rich VP of Content: Cate Barron Business/City Editor: Karol Gress Managing Editor: Michael Feeley Lebanon Valley Area Merchandiser Central Penn Business Journal 100 East Cumberland Street 1500 Paxton Street PO Box 840 Harrisburg, PA 17104 Lebanon, PA 17042 Phone: 717.236.4300 Phone: 717.270.2742 Email: [email protected] Fax: 717.273.0420 Facebook: facebook.com/Central Penn Business Email: [email protected] Journal Facebook: facebook.com/Kapp Advertising Editor: Hope Stephan Editor: Carol Mehler Managing Editor: Amy Gulli Dauphin Reporter: Jason Scott Myerstown Area Merchandiser 100 East Cumberland Street Dauphin/Schuylkill Merchandiser PO Box 840 100 East Cumberland Street Lebanon, PA 17042 PO Box 840 Phone: 717.270.2742 Lebanon, PA 17042 Fax: 717.273.0420 Phone: 717.270.2742 Email: [email protected] Fax: 717.273.0420 Facebook: facebook.com/Kapp Advertising Email: [email protected] Editor: Carol Mehler Facebook: facebook.com/Kapp Advertising Editor: Carol Mehler

Hershey Area Merchandiser 100 East Cumberland Street PO Box 840 Lebanon, PA 17042 Phone: 717.270.2742 Fax: 717.273.0420 Email: [email protected] Facebook: facebook.com/Hershey Area Merchandiser Editor: Carol Mehler

Press and Journal 20 South Union Street Middletown, PA 17057 Phone: 717.944.4628 Email: [email protected] Facebook: facebook.com/Press And Journal Editor: Jim Lewis 5 Newspapers

York County Newspapers

York Daily Record/York Sunday News Hanover Merchandiser (covers Northern Adams, 1891 Loucks Road York, Hanover, Gettysburg, Hamstead and York, PA 17408 Manchester Areas) Phone: 717.771.2000 300 High Street Fax: 717.771.2009 Hanover, PA 17331 Email: [email protected] Phone: 717.632.8303 Facebook: facebook.com/York Daily Record/Sunday Fax: 717.632.7487 News Email: [email protected] Editor: Jim McClure Facebook: facebook.com/The Merchandiser Managing Editor: Randy Parker Editor: Carol Mehler Business Editor: Kate Harmon News Editor: Tom Barstow The Star Sunday Editor: Scott Blanchard 811 Main Street PO Box 47 York Dispatch (daily – morning) Delta, PA 17314-0047 1891 Loucks Road Phone: 717.456.5692 York, PA 17408 Fax: 717.456.6323 Phone: 717.854.1575 Email: [email protected] Fax: 717.843.2958 Facebook: facebook.com/Star Printing Co Email: [email protected] Editor: Ronald Sommer Facebook: facebook.com/The York Dispatch Editor: Allison Cooper Managing Editor: Mark Franklin City Editor: Gayle Eubank

Central Penn Business Journal 1500 Paxton Street Harrisburg, PA 17104 Phone: 717.236.4300 Email: [email protected] Facebook: facebook.com/Central Penn Business Journal Editor: Hope Stephan Managing Editor: Amy Gulli York Reporter: Joseph Dinlein

The Evening Sun 37 Broadway Hanover, PA 17331 Phone: 717.637.3736 Fax: 888.316.7956 Email: [email protected] Facebook: facebook.com/The Evening Sun Editor: Cathy Hirko

6 section ii Publications

7 Publications (All publications are published monthly unless otherwise noted)

50plus Senior News Fly Magazine (nightlife, dining & 3912 Abel Drive entertainment guide) Columbia, PA 17512 PO Box 1328 Phone: 717.285.1350 Lancaster, PA 17608 Fax: 717.285.1360 Phone: 717.293.9772 E-mail: [email protected] Fax: 717.295.7561 Facebook: facebook.com/50plus Senior News Email: [email protected] Editor: Megan Joyce Facebook: facebook.com/Fly Magazine - Lancaster

b magazine (quarterly - baby boomers lifestyle) Harrisburg Magazine 3912 Abel Drive 3400 North 6th Street Columbia, PA 17512 Harrisburg, PA 17110 Phone: 717.285.1350 Phone: 717.233.0109 Fax: 717.285.1360 Fax: 717.232.6010 E-mail: [email protected] Email: [email protected] Facebook: facebook.com/b magazine Facebook: facebook.com/Harrisburg Magazine Managing Editor: Christianne Rupp Editor: Jadrian Klinger

BusinessWoman Business2Business Magazines 3912 Abel Drive 1525 Oregon Pike, Suite 1502 Columbia, PA 17512 Lancaster, PA 17601 Phone: 717.285.1350 Phone: 717.481.2960 Fax: 717.285.1360 Fax: 717.481.2962 E-mail: [email protected] Email: [email protected] Facebook: facebook.com/BusinessWoman Magazine Facebook: facebook.com/Business2Business Managing Editor: Christianne Rupp Magazines Executive Editor: Ted Byrne Central PA Magazine (bi-monthly) 2020 Technology Parkway, Suite 300 The Lancaster Chamber News Mechanicsburg, PA 17050 100 South Queen Street Phone: 717.255.8235 PO Box 1558 Fax: 717.255.8456 Lancaster, PA 17608-1558 Email: [email protected] Phone: 717.397.3531 Facebook: facebook.com/Central PA Magazine Fax: 717.293.3159 Email: [email protected] Fig Lancaster (quartlery) Facebook: facebook.com/The Lancaster Chamber 153 East King Street of Commerce & Industry Suite 211/212 Editor: Allison Bucher Lancaster, PA 17602 Phone: 717.394.7737 Lancaster County Magazine Email: [email protected] PO Box 500 Facebook: facebook.com/Fig Lancaster Mount Joy, PA 17552 Owner/Creator: Deborah Brandt Phone: 717.492.2525 Fax: 717.392.2078 FineLiving Lancaster (quarterly) Email: [email protected] 590 Centerville Road, Box 252 Facebook: Lancaster County Magazine Lancaster, PA 17601 Publisher: Jocelyn Engle Phone: 717.669.9303 Editor: Suzanne Long Email: [email protected] Facebook: facebook.com/Fine Living Lancaster Editor: Mark Pontz

8 Publications

Lancaster County Woman (bi-monthly) PO Box 10354 Lancaster, PA 17605-0354 Phone: 717.299.5766 or 717.475.5766 (after-hours) Email: [email protected] Facebook: facebook.com/Lancaster County Woman Publisher/Manager/Editor: JoAnn Notargiacomo

Susquehanna Life (quarterly – showcases unique character of Central PA) 217 Market Street Lewisburg, PA 17837 Phone: 800.232.1670 Fax: 570.524.7796 Email: [email protected] Facebook: facebook.com/Susquehanna Life Mag Editor: Erica Shames

Susquehanna Style Magazine (bi-monthly – upscale lifestyle magazine featuring regional businesses, personalities, restaurants, food and local destinations) PO Box 444 East Petersburg, PA 17520 Phone: 717.581.6550 Fax: 717.581.6552 Email: [email protected] Facebook: facebook.com/Susquehanna Style Editor: Keely Childers Heany

Weddings Year Round (quarterly) 275 Plane Tree Drive Lancaster, PA. 17603 Phone: 717.239.0300 Fax: 717.653.7186 Email: [email protected] Facebook: facebook.com/Weddings Year Round Editor: Bobbi Hartlove-Fronczek

9 section iii Television Stations

10 Television Stations

WGAL-TV 8 (NBC affiliate) WPMT-TV 43 – Lancaster Office 1300 Columbia Avenue Liberty Place PO Box 7127 313 West Liberty Street, Suite D Lancaster, PA 17604 Lancaster, PA 17603 Phone: 717.393.5851 Phone: 717.814.5600 Fax: 717.295.7457 Fax: 717.814.5588 Email: news8@wgal.com Email: [email protected] Facebook: facebook.com/WGAL News Channel 8 News Director: David Silverstein Susquehanna Valley, Pa. WITF (PBS affiliate) WGAL-TV 8 – Harrisburg Office 4801 Lindle Road 333 Market Street Harrisburg, PA 17111 Harrisburg, PA 17105 Phone: 717.704.3000 Phone: 717.393.5851 Fax: 717.704.3659 Fax: 717.236.3285 Email: [email protected] Email: [email protected] Facebook: facebook.com/WITF Director of Programming and WGAL-TV 8 – York Office On-Air Promotion: Fred Vigeant 18 South George Street York, PA 17405 Blue Ridge Cable Channel 11 Phone: 717.393.5851 814 Academy Heights Avenue Fax: 717.848.6132 Ephrata, PA 17522 Email: [email protected] Phone: 717.733.0011 Fax: 717.738.0069 WHTM-TV 27 (ABC affiliate) Email: [email protected] 3235 Hoffman Street Facebook: facebook.com/Blue Ridge News 11 Harrisburg, PA 17110 News Director: Shannon Murphy Phone: 717.236.1444 Fax: 717.236.1263 WFMZ-TV 69 – Berks Edition Email: [email protected] 225 Court Street Facebook: facebook.com/abc27 news Reading, PA 19601 Assignment Editor: Christine Tobias Phone: 610.372.6969 Fax: 610.372.7269 WHP-CBS 21 Email: [email protected] 3300 North Sixth Street Facebook: facebook.com/WFMZ Harrisburg, PA 17110 News Director: Brad Rinehart Phone: 717.234.6397 Assignment Editor: Andrew McKeever Fax: 717.238.4903 Email: [email protected] SACA Broadcasting/WLCH Radio Centro FM Facebook: facebook.com/Local 21 CBS News, 453 South Lime Street, Suite D WHP Harrisburg Lancaster, PA 17602 News Director: Mike Bothwell Phone: 717.295.7996 Fax: 717.295.7759 WPMT-TV 43 (Fox affiliate) Email: [email protected] 2005 South Queen Street Facebook: facebook.com/Spanish American Civic As- York, PA 17403 sociation (SACA) - Broadcasting Phone: 717.814.5600 Fax: 717.814.5588 Email: [email protected] Facebook: facebook.com/WPMT FOX43 News Director: David Silverstein

11 Television Stations, cont.

WGCB-TV PO Box 349 2900 Windsor Road Red Lion, PA 17356 Phone: 717.246.1681 Fax: 717.244.9316 Email: [email protected] Station Manager: Brian George

Berks Community Television 1900 North 13th Street Reading, PA 19604 Phone: 610.374.3065 Fax: 610.374.3890 Email: [email protected] Facebook: facebook.com/bctv.org Program Director: Gerry Maginnis

12 section iv Radio Stations

13 Radio Stations (Arranged by format)

Active Rock/Contemporary Hits Adult Contemporary, Cont.

WQXA-FM 105.7 – “105.7 the X” (active rock) WROZ-FM 101.3 – “The Rose” 2300 Vartan Way 1996 Auction Road Harrisburg, PA 17110 Manheim, PA 17545 Phone: 717.238.1041 Phone: 717.653.0800 Fax: 717.234.7780 Fax: 717.653.0122 Email: [email protected] Email: wroz@hallradio.com Facebook: facebook.com/105.7 the X Rock Facebook: facebook.com/101 the Rose News Director: Jen Shade Program/Music Director: Michael C. Anthony

WRFY-FM 102.5 – “Real Rock Variety” (rock hits) 1265 Perkiomen Avenue Classic Rock Reading, PA 19602 Phone: 610.376.6671 WRVV-FM 97.3 – “The River” Fax: 610.376.1270 600 Corporate Circle Email: [email protected] Harrisburg, PA 17110 Facebook: facebook.com/Y102 Real Rock Variety Phone: 717.540.8800 Program Director: Craig Stevens Fax: 717.671.9973 Email: billmead@iheartmedia.com Adult Contemporary Facebook: facebook.com/The River 97 3 News Director: Bill Mead

WARM-FM 103.3 – “Warm 103.3” WTPA-FM 92.1 – “The Rock of Central PA” 5989 Susquehanna Plaza Drive 27 South 34th Street York, PA 17406 Camp Hill, PA 17011 Phone: 717.764.1155 Phone: 717.695.4976 Fax: 717.252.4708 Fax: 717.695.2408 Email: [email protected] Email: [email protected] Facebook: facebook.com/WARM 103.3 Facebok: facebook.com/92.1 WTPA Program Director: Chris Tyler VP/General Manager: Tim Michaels

WNNK-FM 104.1 – “Wink 104” WYCR-FM 98.5 – “The Peak” 2300 Vartan Way 221 W. Philadelphia Street, Suite 116 Harrisburg, PA 17110 York, PA 17401 Phone: 717.238.1041 Phone: 717.792.0098 Fax: 717.234.7780 Fax: 717.637.9006 Email: [email protected] Email: [email protected] Facebook: facebook.com/WINK 104 Facebook: facebook.com/The Peak 98.5 WYCR News Director: Jenna Clay

WQIC-FM 100.1 – “Soft Rock 100.1” WLBR-AM 1270 – “Full Service” 440 Rebecca Street Lebanon, PA 17046 Phone: 717.272.7651 Fax: 717.274.0161 Email: [email protected] Facebook: facebook.com/WQIC FM 100.1 News Director: Gordon Weise

14 Radio Stations

Christian/Gospel Country, cont.

WDAC-FM 94.5 (Christian) WIOV-FM 105.1 PO Box 3022 44 Bethany Road Lancaster, PA 17604 Ephrata, PA 17522 Phone: 717.284.4123 Phone: 717.738.1191 Fax: 717.284.2300 Fax: 717.738.1661 Newsroom Email: gbarton@wdac.com Email: [email protected] Facebook: facebook.com/WDAC Facebook: facebook.com/The Big I 105 News Director: Greg Barton Program Director: Rich Creeger

WJTL-FM 90.3 (Christian) WRBT-FM 94 9 – “Bob” 1875 Junction Road 600 Corporate Circle Manheim, PA 17545 Harrisburg, PA 17110 Phone: 717.392.3690 Phone: 717.540.8800 Fax: 717.459.3710 Fax: 717.671.9973 Email: contact@wjtl.com Email: [email protected] Facebook: facebook.com/WJTL Facebook: facebook.com/BOB 94 9 Office Manager: Stacey M. Gagne News Director: Bill Mead

WKBO-AM 1230 – “Fortress 1230” (Christian) WWSM-AM 1510 25 East Main Street 277 Gravel Hill Road Mechanicsburg, PA 17055 Palmyra, PA 17078 Phone: 717.697.6463 Phone: 717.272.1510 Email: [email protected] Fax: 717.832.0209 Owner/General Manager: Pete Hame Email: timmichaels@wwsm.us VP/General Manager: Tim Michaels General Sales Manager: Jack Weinlein Country WHVR-AM 1280 275 Radio Road WCAT-FM 102.3 – “Red” Hanover, PA 17331 728 North Hanover Street Phone: 717.637.3831 Carlisle, PA 17013 Fax: 717.637.9006 Phone: 717.243.1200 Fax: 717.243.1277 WZCY-FM 106.7 – “NASH Country” Email: [email protected] 2300 Vartan Way Facebook: facebook.com/Red 102.3 Harrisburg, PA 17110 Program Director: Rick Sten Phone: 717.238.1041 Fax: 717.234.7780 WGTY-FM 107.7 Email: [email protected] 1560 Fairfield Road Facebook: facebook.com/Nash FM 1067 Gettysburg, PA 17325 News Director: Jenna Clay Phone: 717.334.3101 Fax: 717.334.5822 Email: scott@wgty.com Facebook: facebook.com/WGTY Operations Director: Scott Donato

15 Radio Stations

Latino News/Talk/Sports, cont.

WLCH-FM 91.3 ESPN 92.7 WLPA-FM 453 South Lime Street, Suite D 1996 Auction Road Lancaster, PA 17602 Manheim, PA 17545 Phone: 717.295.7996 Phone: 717.653.0800 Fax: 717.295.7759 Fax: 717.653.0122 Email: [email protected] Email: [email protected] Facebook: facebook.com/Radio Centro.wlch Facebook: facebook.com/EPSN Radio 92,7 Program Coordinator: Maria DelValle Program Director: Michael C. Anthony

WRAW-AM 1340 – “Rumba” ESPN 1490 WLPA-AM (sports) 1265 Perkiomen Avenue 1996 Auction Road Reading, PA 19602 Manheim, PA 17545 Phone: 610.376.6671 Phone: 717.653.0800 Fax: 610.376.1270 Fax: 717.653.0122 Email: [email protected] Email: [email protected] Facebook: facebook.com/rumba 92.3 and 1340 Program Coordinator: Sue Sensenig Program Director: Craig Stevens WHP-AM 580 (talk) 600 Corporate Circle National Public Radio Harrisburg, PA 17110 Phone: 717.540.8800 WITF-FM 89.5 & 93.3 (NPR member station) Fax: 717.671.9973 4801 Lindle Road Email: [email protected] Harrisburg, PA 17111 Facebook: facebook.com/WHP 580 Phone: 717.910.2907 News Director: Bill Mead Fax: 717.704.3659 Email: [email protected] News Radio 910 WSBA (news) Facebook: facebook.com/WITF 5989 Susquehanna Plaza Drive Multimedia News Director: Tim Lambert York, PA 17406 Phone: 717.764.1155 Fax: 717.252.4708 News/Talk/Sports Email: [email protected] Facebook: facebook.com/NewsRadio 910 WSBA - News and Information for York and Lancaster CBS Sports Radio (sports) Program Director: Chris Tyler 44 Bethany Road Ephrata, PA 17522 WTKT-AM 1460 – “The Ticket” (sports) Phone: 717.738.1191 600 Corporate Circle Fax: 717.738.1661 Harrisburg, PA 17110 Email: [email protected] Phone: 717.540.8800 Facebook: facebook.com/CBS Sports Radio Fax: 717.671.9973 Program Director: Rich Creeger Email: [email protected] Facebook: facebook.com/1460 The Ticket WHGB-AM 1400 – “Sports Radio 95.3 & 1400” News Director: Bill Mead (sports) 2300 Vartan Way Fox Sports 1320 WGET (sports, news) Harrisburg, PA 17110 1560 Fairfield Road Phone: 717.238.1041 Gettysburg, PA 17325 Fax: 717.238.1454 Phone: 717.334.3101 Email: [email protected] Fax: 717.334.5822 News Director: Jenna Clay Email: [email protected] 16 News Director: Kim Alexander Radio Stations

Oldies Multiple Formats/Special Format

WSOX-FM – 96.1 SOX WEEU-AM 830 (adult contemporary, news/talk) 5989 Susquehanna Plaza Drive 34 North Fourth Street York, PA 17406 Reading, PA 19601 Phone: 717.764.1155 Phone: 610.376.7335 Fax: 717.252.4708 Fax: 610.376.7756 Email: [email protected] Email: weeu@weeu.com Facebook: facebook.com/96.1 SOX Facebook: facebook.com/WEEU 830AM, The Voice News Director: Diane Grey of Berks County and Beyond! Program Director: Mike Faust WLAN-AM 1390 1685 Crown Avenue, Suite 100 Lancaster, PA 17601 Phone: 717.295.9700 Fax: 717.295.7329 Email: [email protected] Facebook: facebook.com/1390 WLAN Traffic Director: Samantha Ryan

Top 40/Urban

WHKF-FM 99.3 – “Kiss FM” 600 Corporate Circle Harrisburg, PA 17110 Phone: 717.540.8800 Fax: 717.671.9973 Email: [email protected] Facebook: facebook.com/99.3 KISSFM News Director: Bill Mead

WLAN-FM 96.9 – “FM 97” (top 40) 1685 Crown Avenue, Suite 100 Lancaster, PA 17601 Phone: 717.295.9700 Fax: 717.295.7329 Email: [email protected] Facebook: facebook.com/FM97 WLAN Program Director: Derrick Cole

WWKL-FM 93.5 – “Hot 93.5” 2300 Vartan Way Harrisburg, PA 17110 Phone: 717.238.1041 Fax: 717.234.7780 Email: [email protected] Facebook: facebook.com/WWKL HOT 93.5 FM - Cumulus Media News Director: Jenna Clay

17 appendix

I General Guidelines

Purpose of your news:

To inform: New staff or promotions; expanded business or facility; new product or service; award received or presented; etc.

To invite: Special program, event, etc.

To promote: Campaign, fundraiser, event, etc.

Best outlet for your news:

Print: Allows for the greatest detail of information and has a longer “shelf life” due to pass- along value. Great for pre-event promotion. Photos are a plus, whether you provide them or the publication takes them.

Radio: Good vehicle for getting interviews for major players in your program or organization. Public Service Announcements (PSAs) are also very powerful. Many (but not all) radio stations do some news reporting.

Television: Generally will cover rather than promote events, but most television stations have formats for promotional information, such as an online event calendar. Events must be visually interesting. Timing is especially important. Television reports of events are usually very brief.

All three: Newspapers/publications, radio and/or television stations occasionally will co-sponsor events with organizations.

II News Release

Format Basics:

Be concise. Keep it short by answering the following questions in a brief first paragraph if possible:

WHO? WHAT? WHEN? WHERE? WHY?

Provide a contact name and phone number. Include day and evening phone numbers so you may be reached easily.

Always double-space. This makes your press release easier to read.

Grab attention by keeping it brief. Provide the most important information in the first paragraph or two and include secondary information and quotes in subsequent paragraphs. One to two pages is preferred, but if you have more than one page, type –more– at the bottom center of the first page and each additional page. Number each additional page along with a header with the title of the news release.

Note newsworthiness. Do not make the assignment editor guess why he or she should cover your event. Be as direct as possible while explaining the broader importance of your release.

Note the end of the release. Type ### or –30– at the bottom center of the last page to indicate to the editors that it is the end.

III Sample News Release

FOR IMMEDIATE RELEASE CONTACT: Allison Bucher Communications Director 717.397.3531

Lancaster Chamber to Host Community Leaders Forum for Young Professionals An opportunity to build local connections and develop professionally

Lancaster, PA (September 8, 2014) – Young professionals are the next generation of leaders in

the private sector and overall community. They will contribute to the next wave of innovation

and bring creativity and new leadership methods to the workplace. They hold the knowledge and

ability to change the way we do business. To help young professionals begin their transformation

along their leadership journey, The Lancaster Chamber of Commerce & Industry is offering the

Community Leaders Forum exclusively for young professionals (suggested age 40 and under) on

Tuesday, September 23 from 11:30 a.m. to 1:30 p.m. at The Farm at Eagles Ridge, 465 Long

Lane. This program is part of a larger initiative that The Chamber launched in 2012 – the Young

Professional Network (YPN).

The Forum will feature Joe Devoy, owner, Tellus 360; Dr. Brenda Becker,

superintendent, Hempfield School District; Sam Beiler, founder & developer, Spooky Nook

Sports; and Rev. Dr. Louis Butcher, pastor and chairman, Bright Side Baptist Church and Bright

Side Opportunities Center who will share the lessons they learned and successes and challenges

they faced while starting out in their career. To take it a step further – it’s what they wish they

-more- IV Sample News Release, cont.

LCCI Community Leaders Forum/Page 2 of 2

could tell their 20-something self now that they’re an established, successful business and

community leader.

The cost to attend is $30 for Chamber member young professionals; $60 for non-

Chamber members and lunch will be included. To register, visit lancasterchamber.com then

“Calendar of Events” or contact Ashley Miller of The Chamber at 717.397.3531.

-30-

Named the Chamber of the Year by the American Chamber of Commerce Executives in 2013, The Lancaster Chamber of Commerce & Industry is one of the largest and most respected business organizations in the Commonwealth, representing nearly 2,300 area companies. The organization provides programs and services to encourage the growth and development of its member companies; legislative advocacy to foster a positive business climate; and community leadership to ensure the business community has a voice in issues impacting the broader community.

V Media Alert

Occasionally, you may have an announcement or an event at a specific time and location that the media would be willing or even eager to cover. The assignment editors who make these decisions need to know the basics, as well as just enough information about the event to make a good decision on its newsworthiness. But be wary of giving away too much information too soon.

News Conferences (do not call them “Press Conferences” unless you only want print media to attend) should be used sparingly. Keep these tips in mind:

Major announcements/events. The president has endorsed your product or is here to endorse your product.

Your target audience. The hour of the day you schedule a news conference will determine which media will cover it. The media you choose to cover the news conference will determine the audience you will reach.

Radio stations. Radio does not cover as many events as print media or television. However, most radio stations would be willing to do a telephone interview with the most important person(s) at your news conference to capture an brief audio clip.

Special Events cover a wide array of possibilities, from grand openings to fundraisers to preparations for an annual event:

Photo “ops.” Think of a variety of happenings that would be visually interesting or stimulating.

Key players. Always ask the key players to be ready and available for media questions or interviews.

VI Sample Media Alert

REQUEST FOR COVERAGE

What: The Lancaster Chamber’s Annual Business Meeting

Where: DoubleTree Resort by Hilton 2400 Willow Street Pike, Lancaster

When: Friday, February 20 7:30 to 9 a.m. (program begins at 7:55 a.m.)

Description: Nearly 550 business professionals and community leaders will join The Chamber as we unveil our strategic priorities for 2015 and some groundbreaking initiatives that will help advance Lancaster County’s business community and positively impact our workforce and quality of life. Celebrating the accomplishments of the private sector over the last year and sharing The Chamber’s vision for building Lancaster County in to a model of prosperity for 21st Century America will also be discussed.

We invite your reporter/cameraperson to join us for the meeting, which will incorporate an interactive presentation to deliver The Chamber’s message.

Contact: Allison Bucher, communications director, at 717.397.3531.

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VII Public Service Announcement (PSA)

Electronic media, especially radio and local cable television stations, are the best outlets for PSAs.

Announce events to which the public or targeted audience is invited.

Targeted audiences are reached through different radio stations. Tailor your message to the radio station’s format – an invitation to an American Association of Retired Persons (AARP) meeting, for example, would likely be wasted on a radio station that plays Top 40 music.

Audio clips via computer are the ideal format for sending PSAs. But always check to see what format the medium you choose uses.

A printed sheet of paper is always an acceptable format for sending PSAs.

Just follow these guidelines:

• List a contact person • Double-space • Type in CAPS the actual words you want said • Note the length of the announcement and the purpose at the top of the page • Keep sentences short • Spell out symbols and most numbers

Television stations, both network and cable, will accept PSAs. The manner in which they are delivered will vary.

NOTE: According to the Federal Communications Commission, a PSA is an announcement that serves the public interest. Therefore, only non-profit, civic and volunteer organizations may do PSAs. A for-profit organization may do a PSA if they are engaged in an informational campaign (e.g., a testing laboratory’s information on findings that affect the community). VIII Sample Public Service Announcement (PSA)

CONTACT: Audrey Fiske-Esbenshade Communications Manager p. 717.397.3531

PATHWAYS TO GOLD COLLAR CAREERS NIGHT: 30 Radio

ANNCR: MIDDLE SCHOOL STUDENTS ALONG WITH THEIR PARENTS OR

GUARDIANS CAN START PLANNING FOR THEIR FUTURE AT

PATHWAYS TO GOLD COLLAR CAREERS NIGHT ON

WEDNESDAY, NOVEMBER SEVENTH FROM FIVE TO EIGHT PM AT

THE FARM AND HOME CENTER.

MIDDLE SCHOOL STUDENTS FROM ANY SCHOOL IN THE

COUNTY CAN MEET EMPLOYERS IN GOLD COLLAR CAREERS

AND LEARN MORE ABOUT THESE FUTURE OPPORTUNITIES. FOR

MORE INFORMATION, CONTACT YOUR SCHOOL GUIDANCE

COUNSELOR.

THIS EVENT IS HOSTED BY THE LANCASTER COUNTY CAREER

AND TECHNOLOGY CENTER, THE LANCASTER COUNTY

WORKFORCE INVESTMENT BOARD AND THE LANCASTER

CHAMBER OF COMMERCE AND INDUSTRY.

IX Social Media/Member News

Social Media

Another way for you to generate increased awareness about your programs/events and products/services is through social media. These free online platforms are just one more creative way to reach your target audience and beyond. The Chamber encourages you to join in the conversation and share your company information on our Linkedin, Twitter and Facebook pages.

The Chamber LinkedIn group brings together nearly 2,300 Chamber members to interact with each other through discussing topics and news articles, as well as making first contacts with others from the comfort of their office.Lancaster Chamber members only may join this group.

The Chamber is tweeting from its official Twitter name, Lanc_Chamber. Through this platform, we connect with our members and the community to help keep you informed of the day-to-day business of The Chamber. Following our Twitter account is a great way to hear about our upcoming events and programs, discuss advocacy issues and pass along business and community news.

The Chamber Facebook group connects Chamber members to each other and others in the community. Our Facebook group is a great way to meet others, stay informed on our latest programs and events, dialogue with The Chamber and promote your company news.

Member News (Lancaster Chamber members only)

Part of The Chamber’s weekly enewsletter and our website, Member News is a special section exclusively featuring the latest news from Chamber members. Content ranges from new hires to acquisitions and industry awards to grand openings and is read by The Chamber’s 12,000+ enewsletter subscribers. Submitting company press releases for inclusion in Member News is an effective and convenient way to maintain a company’s visibility in Lancaster County’s business community while gaining recognition for its achievements. (The Chamber does not promote specific member products, services or events in our Member News.)

Please note that due to limited space, all items may not be published. Photos will not be returned. To submit your press release to Member News contact the communications department at [email protected] or fax to 717.293.3159, Attn: Communications Department.

Calendar of Events (Lancaster Chamber members only)

Chamber members have the privilege of posting information about their organization’s programs, seminars and events. All visitors to the site can see the calendar listing and learn about the variety of programs and seminars being offered by member companies. Member companies are limited to five calendar listings per month.