9Lesson 9: Internet Services and Tools for Business Objectives By the end of this lesson, you will be able to: 1.5.9: Use common Web browser software features and various clients (e.g., FTP, e- mail) within a given context, identify when to use each, and identify basic commands (e.g., FTP put and get). 1.6.2: Distinguish between MIME, S/MIME and PGP/GPG. 1.7.1: Retrieve and place documents using FTP, SCP, SFTP and SSL/TLS-enabled FTP. 1.7.2: Compare FTP-based and HTTP-based retrieval. 1.7.3: Use remote-assistance clients and servers, including Microsoft Remote Services. 1.7.5: Define Peer-to-Peer (P2P) services, use them when appropriate for business, and describe how to use a typical BitTorrent client. 1.7.6: Identify privacy concerns related to network communications (e.g., e-mail, instant messaging, P2P). 1.7.9: Explain the various uses of mass e-mail and texting services. 1.7.10: Join and manage your participation in an e-mail listserve group. 1.9.5: Troubleshoot connectivity issues (e.g., no connection, poor rendering, slow connections) using TCP/IP utilities. 1.13.1: Identify the need to define MIME file types for special download procedures such as unusual documents or graphics formats, and solve the problem. 1.13.2: Manage files using common compression software and techniques (e.g., zip/WinZip, gzip, bzip2, RAR, compress). 1.18.1: Define essential elements of open-source and "copyleft" licenses (e.g., GNU General Public License [GPL]). 1.18.2: Explain the purpose of typical End User License Agreements (EULAs) and software patents. 1.18.3: Define essential open source terms (e.g., source code, fork, free distribution, derived works, dual-licensing, non-discrimination). 9-2 Internet Business Associate Pre-Assessment Questions 1. Some FTP sites allow guests who do not have user-specific accounts to access the site. What are these sites called? 2. What TCP/IP diagnostic tool should you use to determine whether a connection exists between your computer and the computer at an IP address to which you want to connect? 3. What service provides companies the ability to subscribe customers to receive promotions and advertising via e-mail? a. Spam servers b. List servers c. Exchange servers d. Mass mailings © 2014 Certification Partners, LLC. — All Rights Reserved. Version 2.1 Lesson 9: Internet Services and Tools for Business 9-3 Internet Resource Tools Internet resources can be used for a variety of purposes beyond the World Wide Web and e-mail. Many companies use mass e-mail and texting services for marketing and emergency broadcasts, and File Transfer Protocol (FTP) to transmit larger files. Other tools, such as Virtual Network Computing (VNC) and Microsoft Terminal Services, are used by IT support desk personnel to access and fix computers in remote locations. Peer-to-peer (P2P) networking maximizes the processing power of client computers, and TCP/IP diagnostic tools help you troubleshoot and solve problems. You can use these tools to complete tasks more efficiently. You will learn about these business tools in this lesson. You will also learn about proprietary software, open-source development, and the patent and licensing practices that accompany software programs and tools. ® CIW Online Resources – Movie Clips Visit CIW Online at http://education.Certification-Partners.com/CIW to watch a movie clip about this topic. Lesson 9: Internet services and Tools OBJECTIVE 1.7.9: Mass e-mail and texting services Mass E-Mail and Texting Services Two popular mass-marketing technologies used to push advertisements, promotions and emergency broadcasts to customers are mass e-mail and mass texting services. You are probably quite familiar with them, whether you know it or not. • Opt-in e-mail marketing — Opt-in e-mail marketing is used every day by companies and individuals alike. Often when you register at a business's Web site, such as Target.com, for example, you are asked if you would like to receive e-mails regarding special promotions or other types of updates. If you select "Yes," you have opted in and are added to an e-mail list server (list servers are discussed in the following section). Whenever Target has a promotion or a weekly advertisement they want to distribute, the e-mail server sends the promotional e-mail to everyone on the list. There can be hundreds or thousands of recipients. • Opt-in mass texting services — Opt-in texting services are similar, but are used most often on mobile devices. The service is technically a Short Message Service (SMS) used by phone carriers, not an Internet service, but it serves the same purpose as mass e-mail. If a user visits the Target Web site and sets up an account on his or her smartphone, Target will ask for the user's mobile phone number in order to receive the promotional text messages. The user's phone number is added to the texting service, and promotions can be sent directly to his or her phone. Both e-mail and texting mass-marketing technologies have a multitude of uses beyond marketing. List servers are used by schools to send e-mail messages to parents with school updates and emergency messages. Mass e-mail services include the LISTSERV e- mail list software and LISTSERV Maestro e-mail marketing software (www.lsoft.com). Mass texting services are also used by schools to send emergency messages. For example, after the shootings on the Virginia Tech campus in 2007, the university realized that e- mail messages regarding the emergency were not reaching the students. The students were using text messaging more than e-mail because they always had their mobile phones with them. In response, the university (and nearly every other university) began © 2014 Certification Partners, LLC. — All Rights Reserved. Version 2.1 9-4 Internet Business Associate using mass texting services for emergency situations. Mass texting services include AlertFirst (http:// alertfirst.com) and Club Texting (www.clubtexting.com). OBJECTIVE 1.7.10: E-mail List Servers listserve groups A list server is a server that automates the collection and distribution of messages from list server A server that an authorized group of participants, allowing collaboration among multiple users. A list collects and server differs from a mail server, which handles incoming and outgoing e-mail for Internet distributes users. information from an authorized group of participants, called A group of users that subscribes to a mailing list is called a listserve group. Participants a listserve group. can send an e-mail to the list server to join a specific group, or be added upon registering listserve group for a service. Once subscribed, they are placed on a mailing list of users authorized to Users who subscribe receive messages from the list server. When a traditional list server receives a message to an e-mailing list from a listserve group participant, it stores the message, then distributes it to the mailing through a list server. list. There are variations of list servers. As mentioned, traditional list servers allow participants to reply to messages that are broadcast to the entire listserve group. In business applications, it is usually a one-way transmission; users cannot respond to the advertisement or promotion. Mass text services usually work in the same one-way manner. How traditional list servers work A user who wants to join a listserve group simply sends an e-mail message to the list server. This request is often a blank e-mail message with a simple request in the Subject field. A request can be worded as follows: subscribe ciw Some list servers request that the same command also be placed in the body of the e-mail message. If the list server is configured to allow a particular user to join, the list server then sends a confirmation e-mail to the subscriber. Occasionally, users will attempt to subscribe other people to listserve groups. To prevent this practice, list servers often require the user to confirm the subscription before he or she is added to the mailing list. NOTE: List servers forward e-mail messages that are addressed to their mailing lists to the list's Listserve groups also respective listserve group. List servers typically forward e-mails, announcements, allow users to unsubscribe from newsletters or advertising to group members on a regular schedule or as events occur. the groups. Sometimes this Three of the most popular list servers are: requires sending an e-mail message with • the word LISTSERV (www.lsoft.com), which is a product of L-Soft. Unsubscribe in the Subject field. It may • Majordomo (www.greatcircle.com/majordomo), which is hosted by Great Circle also involve visiting Associates and is freeware. a Web site and submitting your • Lyris (www.lyris.com). e-mail address in an Unsubscribe form. In the following lab, you will explore LISTSERV. Suppose you are the marketing director for a company. You want to distribute timely information to customers about your company's products. You purchase LISTSERV to create your own mailing list server so that you can distribute messages to all subscribers on your list (your customers) quickly and efficiently. © 2014 Certification Partners, LLC. — All Rights Reserved. Version 2.1 Lesson 9: Internet Services and Tools for Business 9-5 Lab 9-1: Exploring LISTSERV In this lab, you will access the LISTSERV Web page and explore various links to obtain information about LISTSERV. 1. Open your browser and go to www.lsoft.com to display the L-Soft home page (Figure 9-1). Figure 9-1: L-Soft home page 2.