2015 NOVEMBER 2015 The Art of The Art of Evolution Evolution Fulfilling Promises Soneri Mehnat Wasool 06 in the year 2015 Soneri Roshni, Published by Marketing Department, COK, Karachi. Email us your feedback/comments at: [email protected] Turning Miles into Smiles 19 Soneri Car Finance Launch Sonerians Celebrate 26 Independence Day Enabling The Future: 24/7 Phone Banking: 021-111-SONERI (766374) Soneri Graduate Over 240 branches & 262 ATMs www.soneribank.com 37 SoneriBankPK @SoneriBank_Pk Training Program 03 Editor’s Note 04 Sub-Editor’s Note 05 A Numbers Game 06 Fulfilling Promises - Soneri Mehnat Wasool in the year 2015 18 New Branch Brightens Soneri’s Presence in Lahore 19 Turning Miles into Smiles - Soneri Car Finance Launch 21 In Focus: Soneri Car Finance 22 Flying Colors - Deposit Mobilization 2015 Campaign Results 24 Contingency – Soneri Bank’s Business Continuity Plan (BCP) 26 Sonerians Celebrate Independence Day 34 Risk Minds Asia 2015 35 Credit Administration Department - The Milestone 37 Enabling The Future: Soneri Graduate Training Program 38 Iftar in the Name of Mustaqeem 39 Revolutionizing Banking through Technology 40 The Soneri Sportsmanship 41 Latest in Technology 43 Celebrating Summers: Mango Fiesta 2015 44 PTCL & Soneri Bank IT Department Signing Ceremony 45 Soneri Meets C-Square 46 Lighting the Path to Mobile Banking 47 The 2nd Term Finance Certificates Listed at Karachi Stock Exchange 48 Keeping Up with the Soneri High Moral Standards Code 49 Setting a Footprint in Golf 50 Enlightening Lives with Easy Banking 55 A Helping Hand for the Youth - Prime Minister’s Youth Business Loan Scheme 56 Soneri Winnings at Jeeto Pakistan 57 Digital Matters Editor’s Note Dear Sonerians, The year of 2015 has almost come to a close, with the announcement of our third quarter profit results of Rs.2,622.22 million before tax and profit after tax of Rs.1,589.87 million for the nine months period ended 30 September 2015. As we have reached our last Soneri Roshni edition for the year, I am proud to reckon 2015 as another successful year for Soneri Bank. Our non-clichéd and unconventional approach grows stronger and continues to propel the bank’s brand image across all marketing spectrums. Our employees grow in their dedication and commitment which is evident in the internal productivity campaigns. Our business is on a continuing growth curve with a significant progress in the Car Finance portfolio. Soneri Car Finance has shown a 51% growth from December 2014 till August 2015 taking into account the tremendous 2nd Quarter performance that peaked at Rs.364.45 million in sales. The impact of our recent supportive Campaign launch of Car finance in September is yet to reap results as it’s the first time we are creating our market awareness in consumer finance. Marketing campaigns continue to be effective and on strategy raising Soneri Bank’s brand image which has resulted in invaluable customer engagement and top-of-the-mind brand recall. Soneri Mehnat Wasool launched Remittance 360 ATL campaigns consistently in the year capitalizing on Ramadan, Eid-ul-Fitr and Eid-ul-Adha. Soneri Mehnat Wasool maintained a healthy business performance increase in monthly transactions with an incremental 30% growth from 2014 till today. The launch of Soneri Asaan Account reinforced our brand positioning of Roshan Har Qadam & clutter-breaking communication targeting our untapped market. This edition also covers the festivities of Independence Day that was carried out across the Soneri network whole heartedly. Soneri Bank congratulates and appreciates all the Sonerians who competed and celebrated with zeal and enthusiasm – reiterating the bank’s spirit and commitment to the nation’s unity and prosperity. Technological advancements continue to take place; collaborations with several top-of-the-line technological organizations have taken place this year to plummet the bank’s technological capacities. Organizations such as Inov8 and C-Square Consulting have been brought on board to upgrade mobile banking and centralized service systems. Soneri Bank has also 02 partnered with PTCL for embarking upon hosting the IT Data Centre Infrastructure for enhanced security and sustainability. Our management division has also carried out proactive measures pertaining to risk - curtailing setbacks at the face of contingencies that effect data, infrastructure and technology areas. Our digital pathway is consistently capturing the youth audience on all social media platforms to build our brand equity as a future banking customer. We are proud to announce that we trended on 2nd rank for hashtag# sonehrapakistan and have now strategized to sustain our presence on ground activities for further engagement. As per our department’s strategy we have carved a separate unit to sustain our digital presence and have also introduced Corporate Communications, keeping 03 the staff informed of all our ongoing activities from campaigns to public relation activities. Soneri Roshni November 2015 Our aim is the pursuit of excellence, setting new benchmarks and staying true to our distinguished approach towards business communication. Roshan Har Qadam Best regards, Fariya Zaeem Soneri Roshni November 2015 Head of Marketing A Numbers Game Soneri Bank announces Third Quarter 2015 Results Shazia Lalani Marketing Manager Anwar Hussain Soneri Bank Limited posted profit before tax of Rs.2,622.22 Rs.18.07 billion as at 30 September 2015, being 6.04 Marketing Services Manager million and profit after tax of Rs.1,589.87 million for the nine percent higher than December 2014 base of Rs.17.04 months period ended 30 September 2015. In terms of billion. Deposits grew by 7.88 percent during the nine Sub-Editor’s growth PBT is up 49.86 percent and PAT by 41.92 percent months closing at Rs.176.11 billion (December 2014: over corresponding period last year. The Board in its 146th Rs.163.25 billion) and net advances down by 5.27 percent Note meeting held on 20 October 2015, approved the Bank’s to Rs.100.49 billion (December 2014: Rs.106.08 billion) due third quarter financial statements. On this occasion the to seasonal factors. The Bank continues to follow a prudent Dear Readers, Chairman, Mr. Alauddin Feerasta appreciated the Bank’s policy for making provisions for the infected loan portfolio in continued strong performance during the third quarter and line with regulatory requirements. 2015 has been a year of product marketing, Soneri Mehnat expressed satisfaction with results. Wasool, Soneri Car Finance and Soneri Asaan Account have Soneri Bank has a unique market position in trade-finance all been rewardingly launched across the country, The key drivers of higher net earnings were primarily and transactions banking services and boasts a loyal and contributing to a stronger brand equity and top-of-the-mind Abid Saleem revenue growth and managed expenses. Bank’s revenue satisfied client-base in all its 249 branches all over the brand recall. In this edition I have received good response Digital Marketing Officer increased by 22.86 percent to Rs.8.06 billion, from last country. The Bank is committed to meet the increasing from the overall bank staff in contributing articles for the year’s figure of Rs.6.56 billion whereas expenses increased expectations of its customers and continue to provide them newsletter. I would like to thank the IT Department, Risk just by 6.48 percent. Bank’s net assets amounted to par-excellence services, for which the Bank has been Management Division, Car Finance, Remittances and the The Team investing prudently in information technology, human HR department for their contribution. Furthermore, the Behind Soneri Roshni resources, marketing and infrastructure. response we have witnessed on the Independence Day was heartening. Everyone celebrated with great enthusiasm, Marketing Team - Soneri Bank 05 specifically the staff efforts in making Pakistan’s flags and Editor: Fariya Zaeem (Head of Marketing) decorating their departments have depicted the patriotism Sub Editor: Shazia Lalani (Marketing Manager) we share as one nation. We also launched a contest on 14th Printing: Anwar Hussain (Marketing Services Manager) August on social platforms named #SonehraPakistan which Abid Saleem (Digital Marketing Officer) generated a high frequency of fan engagement. Creative Team - Adcom 04 Executive Creative Director: Awais Iqbal Dhakan We Sonerians are the brand custodians of SBL and only our Creative Director: Mahrukh Shaikh combined efforts can leverage the brand for the benefit of Creative Manager: Saleha Mir our customers and ourselves. I would like to thank Associate Creative Manager: Bilal Alvi Content Manager: Suhaib A. Serai everyone’s contribution and anticipate a better response in Art Director: Fasahat Ali Khan Soneri 2015 Roshni November the next edition, the very first edition for the year 2016. Visualization & Design: Muhammad Rizwan Client Service Director: Faraz Akhtar Laghari Shazia Lalani Marketing Manager Soneri 2015 Roshni November Design Talks Soneri Roshni November Edition 2015 This edition’s theme is based on the evolution of our banking industry, which is the result of our progression in overall banking systems through constant innovations within product and service portfolios. We exhibit this progression with linear art as our design tool. A dynamic layout exudes a sense of transcendence with banking related icons and directional arrows that represent growth and future aspirations. Behind the Scene Moments Behind the Scene Moments Behind the Scene Moments on the sets during the Soneri Remittance TVC Shoot. on the sets during the Soneri Remittance TVC Shoot. on the sets during the Soneri Remittance TVC Shoot. Fulfilling Promises Soneri Mehnat Wasool Spreading the Joy in in the year 2015 Eid-ul-Fitr Soneri Bank has been making a positive and significant The Mehnat Wasool Eid-ul-Fitr campaign beautifully contribution to the Home Remittance business segment captured the spirit of the transition from Ramadan to Eid since its initiation in 2012.