Tourism Winnipeg 2011 Marketing Plan & Partnership Opportunities
1
Message from the President & CEO and Senior Vice President
Winnipeg’s tourism landscape is evolving at a rapid rate, presenting tremendous long-term opportunities for significant tourism growth. Moving the city forward are signature projects such as the Canadian Museum for Human Rights, a new airport terminal, downtown redevelopment including over $150 million invested by the University of Winnipeg, a new stadium, refreshed Manitoba Children’s Museum and redevelopment at the Assiniboine Park. Other exciting projects on the horizon include the opening of Ikea and high-end retail complex, an expanded convention centre, Upper Fort Garry and renewed riverfront walkway.
2011 is an important year for Tourism Winnipeg and the city’s tourism industry. After embarking on a creative and strategic planning process, Tourism Winnipeg released its Master Tourism Plan, identifying key priorities to be advanced over the next five years. The Master Tourism Plan is a holistic document that lays a hierarchal foundation to address destination management, where as the annual marketing plan plays a supporting role.
The 2011 Marketing Plan & Partnership Opportunities captures the markets, objectives, and strategies Tourism Winnipeg will address in order to facilitate continued tourism growth for Winnipeg in collaboration with industry stakeholders.
Industry partners are invited to engage audiences in the leisure, meetings and conventions, sports and special events and travel trade markets through Tourism Winnipeg’s co-operative sales and marketing initiatives. A major focus of Tourism Winnipeg’s integrated marketing efforts will be enhancing its online presence, including the addition of a mobile website, increased social network activity, the development of topic specific microsites, online reservation system and heightened visitor packaging and itineraries.
Tourism Winnipeg will implement innovative niche market strategies through various platforms and lead in the development of new approaches to reach target demographics in the leisure travel, meetings and conventions, travel trade and sports and special events markets. Campaigns will be vibrant, bold, surprising, relevant, credible and most importantly, reflective of Winnipeg’s unique selling features.
With the overarching Master Tourism Plan guiding the way and Tourism Winnipeg’s professional staff and industry stakeholders providing the energy and expertise, the 2011 Marketing Plan & Partnership Opportunities will effectively deliver measurable results and successfully maximize visitation and tourism expenditures.
Best regards,
Marina R. James Chantal Sturk-Nadeau President and CEO Senior Vice President Economic Development Winnipeg Inc. Tourism Winnipeg
3 About Tourism Winnipeg and Economic Development Winnipeg Inc. Tourism Winnipeg, a division of Economic Development Winnipeg Inc., is the city of Winnipeg’s destination marketing organization. Tourism Winnipeg is responsible for increasing overnight visitations to the city through a wide array of initiatives.
Led by a private-sector board, Economic Development Winnipeg Inc. is an arm’s-length organization that leads, facilitates and promotes Winnipeg’s economic development and tourism development efforts.
Tourism Winnipeg is supported by shared services including marketing, communications and media relations and research and information management.
Contact Information
Tourism Winnipeg Economic Development Winnipeg Inc. 300 - 259 Portage Avenue 300 - 259 Portage Avenue Winnipeg, MB R3B 2A9 Winnipeg, MB R3B 2A9 Phone: 1.204.943.1970 Phone: 1.204.943.1997 Toll-free: 1.800.665.0204 Fax: 1.204.942.4043 Fax: 1.204.942.4043 Email: [email protected] Email: [email protected] Web: www.economicdevelopmentwinnipeg.com Web: www.tourismwinnipeg.com
4 Tourism Winnipeg Staff
Chantal Sturk-Nadeau Larissa Peitsch Senior Vice President Project Manager, Tourism Phone: 204.954.1987 Phone: 204.954.1993 Email: [email protected] Email: [email protected]
Rachelle Normand Ila Schlegel Sales Manager, Meetings & Conventions Tourism Services Coordinator Phone: 204.954.1981 Phone: 204.954.1983 Email: [email protected] Email: [email protected]
Philippe Kwon Delia Kolomic Sales Manager, Meetings & Conventions Tourism Administrator Phone: 204.954.1978 Phone: 204.954.1994 Email: [email protected] Email: [email protected]
Monte Miller Yvonne Dupuis Manager, Sports & Special Events Visitor Counsellor, Downtown Information Centre Phone: 204.954.1990 Phone: 204.943.1970 Email: [email protected] Email: [email protected]
Jill Lusty Manager, Travel Trade Phone: 204.954.1989 Email: [email protected]
Economic Development Winnipeg Inc. Staff
Marina R. James, President and CEO Julia Adams, Manager, Phone: 204.954.1988 Communications & Media Relations Email: [email protected] Phone: 204.954.1977 Email: [email protected]
Tannis Hogue, Vice President, Kelly Krebs, Marketing Coordinator Marketing & Communications Phone: 204.954.1995 Phone: 204.954.1984 Email: [email protected] Email: [email protected]
Cody Chomiak, Manager, Marketing Phone: 204.954.1960 Email: [email protected]
5 Table of Contents
Introduction 7
Leisure Travel Market 8
Meetings and Conventions Market 10
Sports and Special Events Market 13
Travel Trade Market 15
Travel Media 18
Partnership Opportunities 21
Photo Credits 34
6 Introduction Tourism Winnipeg’s mission is to promote and influence economic applying resources – both time and funds – to make them a reality. growth in Winnipeg and to facilitate the future of a healthy, The 2011 Marketing Plan will focus on further advancing the meetings prosperous, fully integrated, responsible tourism industry. and conventions, travel trade and sports and special events markets, as well as creating and advancing leisure market tactics in Primary Tourism Winnipeg leads the city’s destination sales and marketing Access Travel Areas (PATA) to increase overnight visitation. efforts, acts as the industry’s advocate and liaison, creates partnership opportunities, collaborates with industry, leverages travel media, Tourism Winnipeg works with the following customer groups: leads city bids and proposals and operates visitor information centres. Tourism Winnipeg is focused on business development that attracts Tourism businesses and organizations in Winnipeg meetings and conventions, sports and special events, travel trade and leisure visitation. Visitors who are either in Winnipeg or who intend to visit the city
Travel Manitoba is a significant strategic partner and plays a major Travel influencers, including meeting planners, association role in supporting Tourism Winnipeg’s initiatives. This symbiotic executives, corporations, sport and special event organizations, relationship contributes to the success of Winnipeg’s tourism industry tour operators, travel agents and travel media and is beneficial to all stakeholders. To assist in marketing preparations, the plan identifies strategic Each year, Tourism Winnipeg produces a marketing plan which charts priorities in each market. Each market has numerous audiences that the organization’s course for the coming year, identifying key priorities collectively represent Winnipeg’s broad customer base. and opportunities. The plan is integral to establishing priorities and Tourism Landscape Total person visits: 2.6 million a year Total person overnight visits: 1.05 million a year Breaking down that number: who’s coming to Winnipeg? Breaking down that number: who’s staying overnight in Winnipeg? » Total person visits from Manitoba: 1,911,100 (73%) » Total person visits from Manitoba: 438,300 (42%) » Total person visits from Canada: 466,500 (18%) » Total person visits from Canada: 413,400 (40%) » Total person visits from United States: 189,500 (7%) » Total person visits form United States: 140,800 (14%) » Total person visits from Overseas: 61,700 (2%) » Total person visits from Overseas: 53,900 (5%)
Breaking down that number: what are they doing? Same day and overnight visitors spent: $483 million » Pleasure: 1,099,000 (42%) Breaking down that number: who’s spending money in Winnipeg? » Visiting Friends and Relatives: 978,800 (37%) » Manitoba: $246 million (51%) » Business: 256,500 (10%) » Canada: $145 million (30%) » Other: 294,700 (11%) » United States: $57 million (12%) » Overseas: $35 million (7%) Note: Overnight visitors spend $326 million (67.5% of the combined spend)
Source: Research Resolutions & Consulting Ltd., Adapted from Statistics Canada, 2008 International Travel Survey Microdata and 2008 Travel Survey of Residents of Canada Microdata
7 Leisure Travel Market
With new destinations entering the marketplace each year, consumers TARGET AUDIENCE are presented with a wide range of product offerings, thus making Primary Families | Multi-generational, Baby Boomers | Seniors, the tourism environment increasingly competitive. Anticipating Student | Youth consumers’ interests and effectively delivery on these interests can give a competitive edge to any destination. Secondary Couples (romantic getaways), Women (girlcations), Men (mancations) In 2011, Tourism Winnipeg will position the city as a desirable four- season leisure travel destination, giving greater focus in packaging GEOGRAPHIC MARKET Winnipeg to attract leisure visitation. Tourism Winnipeg will drive Leisure travellers within an 800 kilometre radius of Winnipeg with overnight and same day sales through effective media relations, a primary focus on rural Manitoba and northwestern Ontario compelling marketing campaigns, enhanced online presence and attractive packaging. Tourism Winnipeg’s leisure marketing efforts will TACTICS focus on the PATA consumer. LEISURE ADVERTISING In order to increase overnight visitation from primary markets People are motivated to travel, relax, indulge, participate in special (within an 800 kilometre radius of Winnipeg), Tourism Winnipeg will activities and learn through experiences and adventures. Other factors develop a Winnipeg leisure marketing campaign and position the city that affect visitor’s buying preferences include choice of product as a desirable four-season leisure travel destination. experiences, affordability, convenience and control. Tourism Winnipeg will weave these selling features into the overall messaging. Radio, television and newspaper advertisements and contests will be scheduled in primary markets throughout the year promoting Sales and marketing efforts will increase awareness about Winnipeg’s signature experiences and events that drive overnight visitations signature experiences, unique products and warm hospitality, with the to Winnipeg. goal of growing leisure visitation, length of stay and spending within the general leisure travel market (see Target Audience). WEBSITE AND DIGITAL MARKETING Tourism Winnipeg will make it easy to obtain information Making it easy for consumers to access information and plan their about planning a trip to Winnipeg through enhanced visitor trip is imperative in this highly competitive environment. The promotional materials, up-to-date trip planning features at widespread use of the Internet allows the consumer 24/7 access www.visitwinnipegnow.com, increased social networking activity, to information. The web has become the number one planning new videos and images and increased earned media. tool, surpassing even word-of-mouth. Travellers can be lured to a destination based on the information and images presented on a As marketing tools are being implemented, Tourism Winnipeg travel website, the ease of use of the website and the opportunity will market packages that promote arts and culture, gaming, to book the trip. sports and recreation, cuisine, nightlife, shopping, neighbourhood treasures and more. Tourism Winnipeg will package these features Social media plays an increasingly important role in marketing. in numerous ways to specifically appeal to various groups who Particularly for the younger generations, there is a shift away from may be interested in “mancations”, “girlcations”, family vacations, traditional to social media and they spend a significant amount of romantic vacations, etc. time with this form of communication. Reaching opinion leaders
8 and tapping into the power of social networks requires a different A Winnipeg “Visitor Brag Page” created for leisure approach from marketers, as it involves the consumer in the marketing and business visitors to submit testimonials about their process. experiences in Winnipeg
The use of mobile devices in travel is increasing. By 2014, 142.1 Establishing Winnipeg’s profile on Trip Advisor and million users will access the Internet using mobile browsers or other travel-rating communities to engage users in an open applications. Mobile devices play an increasingly important role in forum, generating reviews and third-party endorsements of city travel planning and during the trip as well, from checking in for flights tourism products and services and hotels to accessing information on attractions and restaurants. Accessibility of travel information on mobile devices makes it easy for Podcasts such as “The Tourism Winnipeg Street Scene;” travellers to be informed, make or change travel plans and get the a reoccurring podcast featuring pre-event, live-on-location most value for money on their trip. and post-event interviews and reporting, restaurant reviews, partnership spotlights, development updates and feature New trends in consumer communication are emerging and interviews with famous or interesting visitors to the city methods such as mobile advertising, user-generated videos and full length professional videos are gaining importance. 3-D content PROMOTIONAL MATERIALS is expected to be the next phase in consumer communication. All Visitor’s Guide this provides great opportunities for marketers to be innovative in The 2012 Winnipeg Visitor’s Guide will position the city as a desirable, attracting consumer attention. four-season destination and will be recognized as the premiere guide for planning a visit or staycation in Winnipeg. Tourism Winnipeg recently developed a new visitor website, www.visitwinnipegnow.com, specifically created with the leisure Maps traveller in mind. In 2011, Tourism Winnipeg will continue to enhance Maps of Winnipeg as seen in the 2011 Winnipeg Visitor’s Guide are this website focusing on everything a visitor needs to know when also produced on large tear-away pads. The maps showcase the planning a trip including information on where to stay, where to eat, downtown area including accommodations, attractions, venues, things to do, itineraries and packages, online reservation system, galleries, restaurants, and shopping, as well as Winnipeg’s key videos and podcasts. Several new web and digital marketing neighbourhoods including Downtown, The Exchange District, St. initiatives will be developed and implemented in 2011 to include: Boniface, Osborne Village, Corydon Avenue and Airport/West End.
A mobile website for smart phone users that will provide the Events, Itineraries and Coupon Guide same content available on www.visitwinnipegnow.com The 2011 Events, Itineraries and Coupon Guide will be produced twice a year in order to attract visitors to Winnipeg, assist in travel planning A new promotional video and seasonal/market specific segments and to encourage locals to experience Winnipeg’s many festivals, that document a strategic list of events, venues, meetings and sports events, concerts and special activities. The guide will include convention spaces and other elements that make Winnipeg an one-day, two-day and week-long sample itineraries as well as an appealing travel destination entertaining list of “101 Things to Do in Winnipeg” created for various niche interests. A “Travel Packages, Deals and Itineraries” section on www.visitwinnipegnow.com promoting various entertaining Image Gallery overnight (weekend or week-long) leisure packages and itineraries Winnipeg images will be collected for Tourism Winnipeg’s image created for all types of experience seekers gallery and will be available to industry partners. They will be high quality, vibrant shots of the city that cover the scope of genres Microsites that showcase signature experiences and unique needed. Images will include seasonality, people and a variety of selling propositions of Winnipeg aspects that showcase the uniqueness of Winnipeg.
An interactive locals forum where an “I Love Winnipeg” concept Lure Brochure will invite residents to upload photos, stories and videos of The Factoids brochure is one of Tourism Winnipeg’s most popular their favorite Winnipeg locations and experiences print pieces. It contains updated images and fun facts about Winnipeg.
Online contests that build relationships, engage audiences and expand an online base of fans
A new Jackrabbit online reservation system that allows consumers to book direct with Winnipeg hotels via www.tourismwinnipeg.com and www.visitwinnipegnow.com
9 Meetings and Conventions Market
The meetings and conventions and major events sectors of the TARGET AUDIENCE tourism industry are key economic drivers for the city of Winnipeg Private and public sector executives, meeting planners and local and the province of Manitoba. Meetings and conventions influencers contribute to economic growth by generating jobs and tax revenue for the benefit of all citizens. GEOGRAPHIC MARKETS Primary Ottawa and Toronto, as the majority of associations The business of attracting meetings and conventions to a city is and corporate headquarters are located in these highly competitive. Winnipeg competes against other Tier 2 cities cities (defined by cities with convention centres between 100,000 to 250,000 square feet and hotel inventories ranging from 3,000 to Secondary The rest of Canada and select U.S. destinations. 12,000 rooms). TACTICS Tourism Winnipeg leads the city’s sales and marketing efforts Tourism Winnipeg will build a robust market segment platform in the meetings and conventions market, collaborating with with quantifiable activities that lead to fully measurable results. the Canadian Tourism Commission, Travel Manitoba, Winnipeg Strategic sales activities will be developed in collaboration with Convention Centre and industry partners to attract meeting and stakeholders in order to increase tourism to the city of Winnipeg. convention business to Winnipeg. A more focused sales approach with compelling messaging, elevated presence at marketplaces and industry events as well as In 2010, Winnipeg experienced a solid meeting and convention enhanced promotional materials and website will assist in meeting year hosting 181 meetings and conventions, with over 52,000 the goals and objectives. delegates, representing $49 million in direct expenditures. These events included 10 city-wide conventions with a total of 11,000 Strategic Partnerships delegates, representing $10 million in direct expenditures. Tourism Winnipeg will collaborate with the Winnipeg Convention Centre and industry partners to better align the sales activities Beyond the economic spin-offs for local hotels, restaurants and and marketing programs in order to increase the number of retailers, meetings and conventions impact the bottom line of meetings and conventions held in Winnipeg. Travel Manitoba is businesses large and small. They provide a gateway in attracting a key collaborative partner and supports Tourism Winnipeg in its new visitors, generating investment, business development sales and marketing efforts. and increased destination awareness. In addition the average convention delegate spends up to four times as much as the Sales Activities average leisure visitor and often engages in pre and post- Tourism Winnipeg’s sales activities include prospecting, in-person convention travel and return visits with family and/or friends. sales interviews, follow-up calls and sales kits, presentation proposals and bids, direct mail programs, tracking, site inspections, familiarization tours and event servicing. Tourism Winnipeg will dedicate sales activities in the association, meeting and corporate travel, religious and Aboriginal markets as well as expand into the local market.
10 Team Winnipeg The program enlists local leaders of associations to use their Team Winnipeg is a private/public sector partnership with more influence in the selection of Winnipeg as the site of their next than 55 companies committed to the promotion of the city meeting or convention. Relationships with Winnipeg’s business of Winnipeg as a meeting and convention destination. Team leaders, managers and the medical and academic research Winnipeg has developed into a trusted and recognized brand communities will be developed to encourage them to bring in the marketplace. Since its inception in 2000, more than 240 primary, secondary and tertiary meetings and conventions to conventions (2000 – 2020), representing over 83,000 delegates, Winnipeg. Local board appointees of regional and national with an estimated delegate spend of over $77 million have been associations and corporations will also be targeted. confirmed for Winnipeg. The Team Winnipeg Advisory Committee will develop a strategic plan for 2012 – 2014 that will feature the Marketplaces and Industry Events new and expanded tourism facilities complementing the city sell Tourism Winnipeg attends a number of key trade shows, such as the Canadian Museum for Human Rights, Assiniboine marketplaces and sales events in order to promote Winnipeg as Park, University of Winnipeg’s downtown redevelopment, The a meeting and convention destination. Tourism Winnipeg will Forks, Upper Fort Garry, etc. take a more strategic approach by increasing its investment in the Canadian market, while maintaining a presence in the U.S. Local Influencer Initiative association market to ensure a high rate of return. Tourism Winnipeg will collaborate with the Winnipeg Convention Centre and industry partners to enhance the Inner Circle Program.
The following is the 2011 meetings and convention sales calendar of initiatives:
Date Initiative Location Partners January 25-28 Religious Convention Management Association Tampa, FL Team Winnipeg January 26-28 Tête à Tête Ottawa, ON Team Winnipeg March Corporate Sales Calls Meeting Professionals Toronto, ON Tourism Winnipeg International Toronto Awards
April 12-15 Canadian Society of Association Executives Toronto, ON Tourism Winnipeg Toronto Event Sponsor & Sales Calls
May 1-6 Sales Blitz & Meeting Professionals International Ottawa, ON Team Winnipeg Ottawa Awards Sponsorship
May 29-31 Familiarization Tour Winnipeg, MB Team Winnipeg July 12-14 Assembly of First Nations AGA & Exhibit Moncton, NB Tourism Winnipeg August 6-9 American Society of Association Executives St. Louis, MO Winnipeg Convention Centre, Canadian Museum for Human Rights, Canadian Tourism Commission
August 23-24 IncentiveWorks Toronto, ON Team Winnipeg September/October Eastern Consortium Client Event Ottawa, ON Team Winnipeg October/November Eastern Consortium Client Event Toronto, ON Team Winnipeg September 15-17 Canadian Society of Association Executives National Saskatoon, SK Team Winnipeg Conference and Showcase
October 11-13 IMEX American (International Meeting Exposition) Las Vegas, NV Winnipeg Convention Centre, Canadian Museum for Human Rights, Canadian Tourism Commission November 30- Canadian Society of Association Executives/Meeting Toronto, ON Team Winnipeg December 1 Professional International Toronto Holiday Event Sponsorship
11 Familiarization Tours and Site Inspections TRENDS A familiarization tour is a free or reduced rate trip offered to Two recent publications, Meeting Professional International’s meeting planners and association executives to acquaint them FutureWatch 2010 and the MPI Business Barometer October 2010, with a destination. Tourism Winnipeg will collaborate with identified the following trends for the meetings and conventions industry to co-host meeting and convention clients on site visits of market in 2010 and 2011: Winnipeg in order to showcase Winnipeg as an ideal meeting and convention destination for their organization. Familiarization tours Though planners cite competitive pricing as the most important will feature special events and the city’s meeting and convention factor in their business relationships, they do not necessarily products and services. expect a winning vendor to offer the lowest price. They express strong interest in customer service, personal relationships and Request for Proposals (RFPs) and Bids a facility’s ability to meet specific needs and deliver value. Request for proposals play a significant role in influencing where a meeting and convention will be held, as they showcase a city’s Meeting attendance continues its gradual improvement, while meeting facilities, hotels, and related services specific to a client’s spending per meeting showed new signs of stabilization. needs and individual interests. Request for proposals allow for a competitive comparison of facilities, room rates and amenities. Recently, “shorter lead times” has been the most often Tourism Winnipeg won 26 of the 50 request for proposals and mentioned trend affecting the meeting and event industry. bids that were prepared and submitted to various organizations Many meeting and event professionals predict this trend will be considering Winnipeg as a meeting destination in 2010. Tourism long lasting, having become a way of conducting business that Winnipeg will continue to provide quality responses to requests lowers buyer risk. for proposals and bids when competing for future meetings and conventions. There is an emphasis on competitive pricing as the surest route to continued business relationships. To win that business, Meetings and Conventions Advertising destinations and venues will have to deliver affordability above Tourism Winnipeg partners with the Winnipeg Convention Centre, all other features, though quality is still a concern. Travel Manitoba and industry partners to showcase Winnipeg as an ideal meeting and convention destination through a Cost and flexibility are the leading criteria for selecting meeting co-operative print and online advertising campaign. venues. Flexible contracts rose from 13th to 4th on planners’ priority lists, showing that terms and conditions are a focus for Tourism Winnipeg will also develop a Winnipeg Meetings and planners. Conventions promotional brochure that will be used as a sales tool for marketplace and industry events, and distributed to key Suppliers placed greatest emphasis on positive personal Canadian meetings and convention publications. Opportunities for relationships, competitive pricing, customer service, delivering co-operative advertising will be available to interested partners in value and fast turn-around on RFPs. They express the least order to enhance the Winnipeg sell. interest in offering the lowest price, periodic specials, loyalty programs or incentives. Website and Digital Marketing Tourism Winnipeg will continue to enhance and develop the meetings and conventions portion of www.tourismwinnipeg.com. Tourism Winnipeg will also:
Undertake podcasts at major industry events to post online
Create a Winnipeg meetings and conventions testimonial page where leisure and business visitors will submit testimonials about their experiences in Winnipeg
12 Sports and Special Events Market
Winnipeg is a city with a passion for sport and has a rich TARGET AUDIENCE tradition of hosting successful sporting events. Sport tourism Executive directors and general managers of provincial and is any activity in which people are attracted to a particular national sport organizations, special event groups, local advocates location as a sport event participant, an event spectator or to and/or event rights holders attend sport attractions. Sport tourism is a grassroots economic development initiative involving municipal, sports and tourism GEOGRAPHIC MARKETS partners. It is a $3.4 billion segment of Canada’s tourism Primary Canada industry and is Canada’s fastest growing tourism segment. There are an estimated 200,000 sporting events that occur annually Secondary International in Canada. Sporting events create media attention, contribute to economic development, sport development and participation, TACTICS raise civic profile, engage the community, help enhance Tourism Winnipeg will build a robust market segment platform infrastructure and foster civic pride. with quantifiable activities that lead to fully measurable results. Strategic sales activities will be developed in collaboration with Sport tourism stakeholders include government at all levels stakeholders in order to increase the number of sports and including destination marketing organizations (i.e. Tourism special events held in the city of Winnipeg. A more focused Winnipeg), economic development agencies, sports, recreation sales approach with compelling messaging and further website and heritage organizations. Event rights holders include national, development will assist in meeting the goals and objectives. provincial and multi-sport organizations and independent event management firms. Strategic Partnerships Tourism Winnipeg will collaborate with Travel Manitoba, Sport The special events sector has an important monetary effect on Manitoba, Manitoba Sport Secretariat (Province of Manitoba), hosting jurisdictions. As an example, country music industry the City of Winnipeg (Film & Special Events Office) and industry delegates, musicians and fans who travelled to the Canadian stakeholders in a coordinated approach to acquire sports and Country Music Awards hosted in Winnipeg in 2008, brought special events. approximately $4 million into the city and province’s economy. A weekend event like the Juno Awards generates an economic Sales Activities impact of approximately $5.5 million, and a year-long event like Tourism Winnipeg’s sales activities include prospecting, in-person Manitoba Homecoming 2010 can mean as much as $15 million sales interviews, follow-up calls and sales kits, presentation to the city and province’s economy. Winnipeg hosted over proposals and bids, site inspections, economic impact studies and 100 sports and special events between 2008 and 2010 which event servicing. Tourism Winnipeg will focus sales activities in the generated over $90 million in estimated direct expenditures. sports and cultural arts communities.
13 Sports and Special Events Alliance Website and Digital Marketing Tourism Winnipeg will develop a sports and special events Tourism Winnipeg will continue to develop and enhance the alliance with key stakeholders to position Winnipeg as a sports and special events section of www.tourismwinnipeg.com in competitive destination and identify opportunities to host order to showcase Winnipeg as an ideal sports and special event national and international events. destination. Tourism Winnipeg will also:
Sport Manitoba Create a sports and special events testimonial page where Tourism Winnipeg will host workshops and networking organizers and attendees will submit testimonials about sessions for the executive directors of provincial sports their experiences in Winnipeg during their sports or special organizations in order to strengthen relationships, foster event stay ongoing communication, and share industry updates and tools that can be used to bring major sports events to Winnipeg. Promote major sports and special events held in Winnipeg Tourism Winnipeg will also attend local sports events and through press releases, social media platforms and online at annual general meetings in order to encourage organizations www.tourismwinnipeg.com and www.visitwinnipegnow.com to bring their regional and national competitions to Winnipeg.
Marketplaces TRENDS Tourism Winnipeg attends the Canadian Sport Tourism Alliance Conference to promote Winnipeg as a desirable destination Cities across Canada are increasingly recognizing the value of for major sports events. As well as attending the trade show, sport tourism with interest in sport hosting and sport tourism Tourism Winnipeg is a conference sponsor thereby increasing continuing to grow. The industry has realized that sport hosting the profile of Winnipeg as a sports destination. and sport tourism is a huge market in Canada.
Request for Proposals (RFPs) and Bids Sport tourism is one of the fastest growing tourism markets Request for proposals play a significant role in influencing internationally. This growth of sport tourism is mainly due to where a sports or special event will be held as they showcase the changing needs of tourists, due to the increased concern a city’s facilities, hotels, and related services specific to a about health, well-being and the sedentary lifestyle, and the client’s needs and individual interests. Requests for proposals development of the sport event industry. allow for a competitive comparison of facilities, room rates and amenities. In 2010, Tourism Winnipeg submitted bids With the exponential growth of participation vacations in response to four sports event RFPs, was awarded three of (holidays with an activity attached—i.e. golf, tennis, ski) the four events, and is awaiting confirmation of the fourth. triggered by an increasingly “sportified” society, research Tourism Winnipeg will continue to provide quality responses has revealed that the travel industry’s fastest growing sector to RFPs and bids when competing for future sports and special will post record profits and contribute an astonishing 14% of events. overall travel and tourism receipts by the end of the year. At a time when most traditional tourism trends are in decline, sport Special Event Tourism Fund tourism continues to flourish and is set to grow exponentially Financial incentives play an influential role in the selection of in the next decade. a host destination for major sports and special events. Ease of access, number of members, costs and host city incentives Some large scale sporting events in Canada have seen bid contribute to the decision-making factors that event groups procedures change in the past years. One of the observed consider when selecting a host destination. trends by industry is that rights holders are increasing the required monetary amount of their mandatory rights fees The Special Event Tourism Fund (SETF) was established by the (sometimes called bid fees) or in other cases, rights holders City of Winnipeg to provide financial assistance in attracting are introducing new rights fees for events where there was no major national and international conventions, as well as sports fee in the past. These trends are resulting in an increased cost and special events to Winnipeg. The fund improves Winnipeg’s to the operational budgets of host cities that are attempting to competitive position when bidding against other destinations. bring major events to their jurisdiction.
As of January 5, 2011, the Special Event Tourism Fund has awarded a total of $792,500 to 20 major events held from 2009 to 2016. These events cumulatively represent more than $28.9 million in direct expenditures with a total estimated economic impact of more than $70 million. Tourism Winnipeg will regularly assess the program to ensure it meets market requirements for optimum effectiveness and may modify qualifying criteria in order to expand eligibility for a wider breadth of groups to increase overnight visitations.
14 Travel Trade Market
The Canadian Tourism Human Resource Council defines the travel TARGET AUDIENCE trade sector as supporting the bookings and sales of travel. The Tour operators, travel agents and affinity group planners including bookings are in the form of all-encompassing tour packages or bank, church, service and senior travel clubs as single bookings for single travellers (FIT fully individual or independent traveller). GEOGRAPHIC MARKETS Primary Saskatchewan, northwestern Ontario, Minnesota, There are three sub groups of the travel trade and they include North Dakota and South Dakota retail travel agencies who are brokers re-selling travel; wholesale tour operators who develop travel packages and sell them to Secondary Other Canadian cities, U.S. and International through travel agencies; and affinity clubs (clusters of people linked by industry marketplaces common interest or purpose) who travel together as preformed groups and either purchase travel packages or book travel TACTICS themselves. Tourism Winnipeg will build a robust market segment platform with quantifiable activities that lead to fully measurable results. A changing demographic is affecting group travel as the new Strategic sales activities will be developed in collaboration mature traveller demands shorter trips, more flexibility, choice and with stakeholders in order to increase the number of group in-depth experiences than the senior citizen group tour and packaged tours to the city of Winnipeg. A more focused of the past. sales approach with compelling messaging, elevated presence at marketplaces and industry events and further website The travel trade sector is lucrative as travel agencies, tour development will assist in meeting the goals and objectives. operators and affinity clubs develop their own markets for selling travel packages. They provide suppliers with a source Sales Activities of new customers through their marketing reach and influence. Tourism Winnipeg’s sales activities include prospecting, in-person Travel agencies, tour operators and affinity clubs generally have sales interviews, follow-up calls and sales kits, travel agent call recognizable brands that are effective in generating sales and centre training, direct mail programs, tracking, site inspections, building business from different target markets. familiarization tours and client servicing. Tourism Winnipeg will dedicate sales activities in the student/youth, education, travel learning, and faith-based markets.
15 Strategic Partnerships launched in 2007 and raises awareness of Winnipeg through Tourism Winnipeg will develop partnerships with Travel Manitoba, increased sales activities, marketing communications newsletters, the Canadian Museum for Human Rights and industry partners to client appreciation events and trade show meetings. increase individual, group and packaged tours to Winnipeg. The Canadian Museum for Human Rights will be a catalyst to open Intercept Strategy new markets and opportunities for delivering a culturally relevant Tourism Winnipeg will develop an intercept strategy to access the and targeted message to groups in the education, student/youth, 10,000 visitors that go to Churchill each year. Tourism Winnipeg lesbian, gay, bisexual and transgender (LGBT), human rights and will promote the benefits of extending a stay in Winnipeg to the faith-based markets worldwide. tour operators developing Churchill tours and to the travel agents selling Churchill packages. Winnipeg Tour Connection Tourism Winnipeg will continue to lead and invest in Winnipeg Marketplaces and Industry Events Tour Connection, a private/public sector marketing consortium Tourism Winnipeg attends a number of key trade shows, marketplaces comprised of 21 industry partners. Winnipeg Tour Connection and sales events in order to promote Winnipeg as a group and promotes Winnipeg as an attractive group and packaged tour packaged tour destination. Tourism Winnipeg will take a more destination within the high volume markets of northwestern strategic approach by increasing investment in familiarization tours Ontario, Saskatchewan and North Dakota. The partnership was and the Canadian market to ensure a high rate of return.
The following is the 2011 travel trade marketplaces and industry events sales calendar of initiatives:
Date Initiative LOCATION PARTNERS February 17-20 Familiarization Tour – Festival du Voyageur Winnipeg, MB Festival du Voyageur March 23-26 Heritage Club Dubuque, IA
March 30-31 American Bus Association/Ontario Motor Coach Verona, NY Travel Manitoba Tour-Operator Summit April 19-21 Thunder Bay Chamber of Commerce Event Thunder Bay, ON Winnipeg Tour Connection May 4-6 Familiarization Tour – Royal Winnipeg Ballet Winnipeg, MB Winnipeg Tour Connection May 15-18 Rendez Vous Canada (RVC) Quebec City, QC Travel Manitoba/Suppliers May 30 Addison Show Calgary, AB Winnipeg Tour Connection August 19 – 23 Student Youth Travel Association (SYTA) New York City, NY Canadian Museum for Human Rights August 27-29 Familiarization Tour – “Wicked” Winnipeg, MB Winnipeg Tour Connection September Itineraries Midwest Wisconsin, MO Winnipeg Tour Connection September Regina Sales Blitz Regina, SK Winnipeg Tour Connection November 6-9 Ontario Motor Coach (OMCA) Windsor, ON Travel Manitoba, Folklorama November TPI (Travel Professional International) Summit Winnipeg, MB Travel Manitoba December 5-9 National Tour Association/World Religious Travel Las Vegas, NV Travel Manitoba Association
16 Familiarization Tours Winnipeg as an ideal group and packaged tour destination. A familiarization tour is a free or reduced rate trip offered to Tourism Winnipeg will also: travel professionals to acquaint them with a destination. Tourism Winnipeg will collaborate with industry to co-host travel trade Create a travel trade testimonial page where group travel clients on site visits of Winnipeg in order to encourage them to visitors will submit testimonials about their experiences in develop Winnipeg packaged tours. Familiarization tours will be Winnipeg developed featuring special events and showcasing the city’s tourism products and services. The following tours will be offered Expand the website to include travel learning and suggested in 2011: itineraries
February 17-20, 2011 Festival du Voyageur Familiarization Tour TRENDS
May 4-6, 2011 The ever changing technology landscape presents consumers Royal Winnipeg Ballet Familiarization Tour with many different options to purchase travel. Online travel agencies such as Expedia, Orbitz and Travelocity are playing a September 1-4, 2011 significant role, and have a direct impact on how destinations Wicked Broadway Show Familiarization Tour will sell and market moving forward.
In 2011, the first of the baby boomers become seniors, and Travel Trade Advertising over the next 20 years their numbers are expected to increase Tourism Winnipeg will partner with Travel Manitoba and the from 4.3 million to 9.8 million in Canada alone. By 2030, baby Canadian Museum for Human Rights to showcase Winnipeg as a boomers over the age of 65 will represent the largest portion group and travel package destination through print and online of travellers. advertising campaigns. Student youth travellers, according to the recent World Youth Website and Digital Marketing and Student Travel Conference, are more resilient to economic Tourism Winnipeg will continue to develop and enhance the travel down turns and stay longer for a higher average spend. trade section of www.tourismwinnipeg.com in order to showcase The student/youth market remains a growing segment and represents 20% of tourism worldwide.
17 Travel Media
Media is an integral part of promoting a destination. It impacts markets. The use of high-impact product descriptions and the image of an area, can play a role in motivating travel and promotional imagery to position experiences in the visitor’s mind influences the selection of a vacation destination. A single article will be forefront in elevating tourism attraction to Winnipeg. in a high-profile magazine or newspaper, a mention on a popular travel show, or recommendation from an influential blogger is Strategic Partnerships a cost effective way to raise awareness of a destination and Tourism Winnipeg will partner with the Canadian Tourism provides a high rate of return on marketing dollars. Commission, Travel Manitoba and industry partners to develop a coordinated approach to increase earned media in the meetings Earned media coverage is one of the most powerful tools of and conventions, sports and special events, travel trade and any integrated marketing communications or social marketing leisure markets. campaign. It often carries more weight and credibility in the minds of consumers as the information is delivered and received Media Relations Activities through credible third-party organizations such as newspapers, Tourism Winnipeg will generate unique story ideas in order magazines, television or radio stations. Significant effort, to increase media coverage, cultivate key relationships with persistence and follow-up are required to successfully generate travel journalists and bloggers and expand the media database and sustain earned media coverage. to include media in the niche market segments. Relationship marketing with electronic, newspaper, magazine and periodical TARGET AUDIENCE publications will keep Winnipeg top-of-mind. Tourism Winnipeg Traditional print and broadcast media and new Internet media will continue to track and measure media coverage of Winnipeg. including social media outlets, bloggers, etc. Industry Collaboration GEOGRAPHIC MARKETS Tourism Winnipeg will establish close relationships with Primary Primary Access Travel Areas (PATA) within stakeholders so that Tourism Winnipeg releases the most current 800 kilometre radius and the rest of Canada information on what is going on in the city. Tourism Winnipeg will distribute a monthly industry e-newsletter that will feature Secondary U.S. and International information on current affairs, industry developments and events as well as a bi-annual industry newsletter featuring tourism TACTICS economics, trends and celebrations of tourism successes. Tourism Winnipeg will develop an effective marketing public relations platform to connect with travel media around the world Marketplaces in order to build awareness, improve perception and engage Tourism Winnipeg will attend travel media marketplaces to potential visitors through media relations. Tourism Winnipeg will promote Winnipeg’s key selling features, upcoming events and identify competitive advantages and unique selling propositions new tourism products and developments. combining compelling visitor experience benefits for all target
18 The following is the 2011 travel media marketplace calendar of initiatives:
Date Initiative Location March 9-12 Travel Media Association of Canada (TMAC) Ottawa, ON April 4-6 Canada Media Marketplace New York City, NY June 11-12 Travel Blog Exchange Vancouver, BC September 18-22 GoMedia Canada Marketplace Edmonton, AB
Media Visits providing suggested itineraries pertinent to their interests, Tourism Winnipeg collaborates with the Canadian Tourism accommodations, attraction admissions and letters of Commission and Travel Manitoba in hosting media. Writers introduction, images and follow-up as required. from newspapers, magazines, trade journals, periodicals, broadcast and Internet outlets come to Winnipeg on Website and Digital Marketing assignment or as freelancers in order to write memorable Tourism Winnipeg will develop a travel media section at stories and feature articles throughout the year. Tourism www.tourismwinnipeg.com that will include stories, sample Winnipeg co-hosts writers with industry stakeholders by itineraries, videos and images.
Visitor Services Effective visitor servicing is essential to help optimize sales and deliver The Centre staff provide advice on attractions and events, tickets, a favourable visitor experience. Visitor services comprise visitor restaurant reservations, accommodation bookings, tours and ground information centres, website, brochure distribution and information transportation. They also distribute maps, the Visitor’s Guide and fulfillment. Visitor services improves the experience of visitors to Events Guides. While mainly a marketing tool, Winnipeg by advising them about the breadth of activities thereby www.visitwinnipegnow.com is also an integral part of servicing encouraging them to spend more and stay longer in the city. visitors already in the city.
Tourism Winnipeg operates two Visitor Information Centres; As part of the digital marketing activities and to enhance the one conveniently located in downtown Winnipeg and the other visitor experience, Tourism Winnipeg will develop an interactive at Winnipeg James Armstrong International Airport. The Visitor Live Chat Visitor Concierge at www.visitwinnipegnow.com. A Information Centres offer full-service concierge assistance in-person Visitor Services Counsellor will engage in live online chat during and over the phone. regular office hours. Key Memberships Tourism Winnipeg maintains memberships with the following:
Destination Marketing Association International American Society of Association Executives Destination Marketing Association of Canada Meeting Professionals International Tourism Industry Association of Canada Association Forum of Chicagoland Canadian Tourism Commission Professional Convention Management Association Winnipeg Chamber of Commerce Religious Conference Management Association Manitoba Chambers of Commerce Hospitality Sales and Marketing Association International Francophone Chamber of Commerce Canadian Sport Travel Association Aboriginal Chamber of Commerce American Bus Association Fargo Chamber of Commerce National Tour Association Thunder Bay Chamber of Commerce Ontario Motorcoach Association Grand Forks Chamber of Commerce Student Youth Travel Association SKAL International Team Canada Red River Exhibition Park Bank Travel Economic Development for French Municipalities Association of Canadian Travel Agencies Canadian Society of Association Executives Travel and Tourism Research Association
19
2011 Partnership Opportunities
The provided and paid partnership opportunities listed in this document are available in 2011 for tourism industry partners interested in added exposure in the leisure, meetings and conventions and travel trade markets. They are designed to further market and promote tourism products and services, expand reach in existing markets, help products and services attract new markets and increase overall business.
For further details, to schedule a meeting or have a partnership opportunities agreement drafted, please refer to the contact information listed within each initiative.
21 Leisure Travel Partnership Opportunities
WEBSITE AND DIGITAL MARKETING OPPORTUNITIES Every Monday, Tourism Winnipeg will send out an email to the Visitors use websites as a main source for planning and booking city’s tourism partners requesting the following information to be leisure travel. Tourism Winnipeg created www.visitwinnipegnow.com received no later than Friday of the same week: specifically for leisure visitors. The website will be continuously updated to maximize online content featuring current information, Any deals, packages or new events happening valid for the appealing images, engaging videos, signature experience next few weeks descriptions and testimonials about visitor experiences. Any corresponding web links where people can purchase the The following opportunities are available to industry deal or learn more about the business, attraction, etc. partners at no cost: Every Monday the “Winnipeg Travel Packages, Itineraries & Travel Packages, Itineraries & Deals (Launching Spring 2011) Deals” section of the website will be updated with all submitted The “Winnipeg Travel Packages, Itineraries & Deals” section on information. Every Tuesday, an e-blast will go out to Tourism www.visitwinnipegnow.com will be accessible from the home Winnipeg newsletter subscribers, as well as messaging on all page. Once in this section, users can view various entertaining Tourism Winnipeg social networks letting the media and public overnight, weekend or week-long leisure hotel packages, sample know new deals and events have been posted. itineraries and upcoming deals created for all types of experience seekers. The section will include the following categories: Listings (Available Now) Tourism Winnipeg’s online visitor portal, www.visitwinnipegnow.com, Art Lovers Packages has three sections that contain listings of tourism industry partners. Casinos ‘N Games Packages They are: Culinary Adventures Packages Culture Vulture Packages Things to Do Family Fun Packages French Quarter Explorer Packages Where to Stay Girls Weekend Out Packages Guys Weekend Out Packages Where to Eat Heritage ‘N History Packages I Love the Nightlife Packages Tourism Winnipeg is pleased to feature 100-200 word listings, high Music Mania Packages resolution image, Google map, phone number and links to tourism Outdoor ‘N Explore Packages partners’ website and social networks. New or refreshed listing Romance ‘N Relax Packages information can be submitted as often as is required and will be Shopping Savvy Packages posted in the correct area(s). Sports ‘N More Packages Student/Youth Packages For more information, please contact: Tours Galore Packages Kelly Krebs Worth the Drive Packages Phone: 204.954.1995 Email: [email protected]
22 Video Centre (Launching Spring 2011) Social Media (Available Now) Videos that promote Winnipeg from locations around the city will be Tourism Winnipeg will continue to grow Winnipeg’s tourism posted in a central WinnipegTV section at www.visitwinnipegnow.com, presence through social networking (Twitter, Facebook, YouTube, with relevant links to the specific videos throughout the three Linked In, Four Square and others as they become increasingly website portals. Send Tourism Winnipeg your video YouTube link popular) and online travel review sites (such as Trip Advisor). We and it will be incorporated into the video centre. invite you to become a member of our current social media links to further strengthen the overall Winnipeg tourism industry online Note: All content will be reviewed for relevancy and will require presence. necessary approval before posting. Tourism Winnipeg Social Media Links: Shared Image Gallery (Launching Spring 2011) Winnipeg images will be collected for Tourism Winnipeg’s image Twitter gallery and will be available to industry partners. They will be Link: https://twitter.com/TourismWPG high quality, vibrant shots of the city that cover the scope of genres needed. Images will include seasonality, people and a Facebook variety of aspects that showcase the uniqueness of Winnipeg. Group – Tourism Winnipeg Link: http://www.facebook.com/group. Tourism Winnipeg will be updating its image gallery so that php?gid=88381297424 industry partners can: Fan Page –Winnipeg Link: http://www.facebook.com/?ref=home#!/pages/ Have access to high resolution, high quality images of Winnipeg/153491691368869 Winnipeg that can be used for individual, promotional, sales and marketing initiatives Foursquare Link: http://foursquare.com/venue/1041244 Share images with the rest of the industry for cross-promotional opportunities LinkedIn Link: http://www.linkedin.com/ Note: An image consent form from Tourism Winnipeg will be sent groups?mostPopular=&gid=3381781 to industry partners requesting signature of agreement, photo captions and credits. YouTube Link: http://www.youtube.com/user/ For more information, please contact: TourismWPG?feature=mhum Kelly Krebs Phone: 204.954.1995 For more information, please contact: Email: [email protected] Julia Adams Phone: 204.954.1977 Blogging Centre (Launching Spring 2011) Email: [email protected] In spring 2011, www.visitwinnipegnow.com (with a link to this section on www.tourismwinnipeg.com) will host various blogs entitled: Where to Eat in Winnipeg; Arts & Culture in Winnipeg; Family Fun in Winnipeg; and Shopping in Winnipeg. If you are an expert in your field and interested in blogging for Tourism Winnipeg, please contact us to learn how to submit your material.
Podcasts featuring Industry Partners (Launching Spring 2011) Podcasts will be posted on www.visitwinnipegnow.com and www.tourismwinnipeg.com. They will include syndicated audio files for users to access. Some examples of podcast content will be, “The Tourism Winnipeg Street Scene”, which will feature pre-event/live-on-location/post-event interviews and reporting on local and unique venues, people and events as well as the progress of new city developments, for example, the International Polar Bear Conservation Centre at Assiniboine Park or the Canadian Museum for Human Rights. Notify Tourism Winnipeg about your tourism product, service or events for future podcast recordings.
23 The following partnership opportunities require a cash or product investment as part of the partnership:
“I ♥ Winnipeg” Online Monthly Contests (April – December 2011) Online contests will be used as tools to build relationships and expand an online base of fans, followers, and subscribers while promoting Winnipeg’s tourism partners and activities. Tourism Winnipeg will promote the contests on the websites, through social networks, in the e-newsletter and street level signage.
The contests will vary in theme and subject and will invite people to send in photos, videos and stories of their favourite Winnipeg spot or experience based on the theme. All stories, photos and videos will be posted in the “I ♥ Winnipeg” contest section of the website and will become the property of Tourism Winnipeg to use for future campaigns. At the end of every month, Tourism Winnipeg will select a winner to receive the Winnipeg themed package including accommodations, meals and admission to attractions/events. The winner’s entry will be highlighted on the website and through social networks.
Industry partners will donate a prize as part of the contest winnings and in exchange will have their logo and/or information about their product or service featured in all the above-mentioned promotion of the specific contest.
Below is a list of contests that will take place in 2011 and what prizes industry partners can provide in exchange for sponsorship mentions in the contest:
April 2011 – “I ♥ Winnipeg: Games Galore Contest” Tell us in a story about your most memorable Winnipeg casino experience. » 2 night stay in hotel (anytime of the week) to include breakfast, lunch and dinner vouchers for 2 » A pair of tickets to one show a month for a year at a casino » Gaming partner merchandise such as hats, jackets or bags
May 2011 – “I ♥ Winnipeg: Guy’s Timeout Weekend Contest” Guys, tell us in a story and show us in photos or video your favourite place to hang in Winnipeg with the guys on a weekend away from the pad. » Season tickets for 2 for summer season sporting event » 6 sets of tickets for other sporting events (open to 6 separate sports partners) » Autographed Winnipeg sport team merchandise such as jackets, bags or sports equipment » 5 gift certificates (minimum $50 value) to a sports bar, pub or casual restaurant
June 2011 – “I ♥ Winnipeg: Around the Kitchen in 365 Days Contest” Tell us in a story and show us in photos or video why Winnipeg has the best food, chefs and culinary experiences in the world. » 12 gift certificates (minimum $100 value) for 12 different restaurants in Winnipeg » Elegant chocolate package » Wine and food pairing class admission for 2 » Cookbooks showcasing local fare
24 July 2011 – “I ♥ Winnipeg: Ultimate Family Summer Fun Contest” Tell us in a story and show us in photos or video why Winnipeg is the place for families to have the most fun. »» 10 sets of 4-family pack event or festival tickets (open to 10 separate partners) »» 5 sets of 4-family pack child-friendly museum, galleries, outdoor experiences, performances or experiences such as meet ‘n’ greet with a children’s performer »» 4 gift certificates (valued at minimum $50 each) for family friendly restaurant (open to 4 separate partners) »» Family-friendly merchandise for parents and kids
August 2011 – “I ♥ Winnipeg: This One’s for the Girls Weekend Out Contest” Tell us in a story and show us in photos or video where in Winnipeg girls have the most fun as a group. »» Group half or full-day spa package for 4 to include lunch »» 2-night weekend stay for 4 (4 separate rooms or 2 rooms with 2 double beds) »» 4 gift certificates (minimum $100 value) for a shopping centre »» Dinner for 4 at an upscale restaurant (minimum $200 gift certificate) »» Breakfast for 4 at a restaurant (minimum $50 gift certificate) »» 2-day SUV vehicle rental
September 2011 – “I ♥ Winnipeg: Art and Culture Vultures Contest” Tell us in a story and show us in photos or video why Winnipeg is the #1 place to be for art lovers everywhere. »» Admission tickets for 2 for an art gallery or museum »» Admission tickets for 2 to a live stage performance »» Admission to an art class including supplies »» $50 gift certificate to a local gallery »» Admission for 2 for a guided tour of murals or other art in the city »» Tickets for 2 to an upcoming Winnipeg concert or cultural event
October 2011 – “I ♥ Winnipeg: Romance and Chillax Contest” Tell us in a story and show us in photos or video about your most romantic night out in Winnipeg. »» Dinner for 2 at upscale restaurant (minimum $150 gift certificate) »» Half or full-day couples spa package including lunch »» Overnight stay in a hotel suite to include wine, floral arrangement and $50 room service voucher »» A pair of tickets to a local live stage performance
November 2011 – “I ♥ Winnipeg: Holidays Come Early Shopping Contest” Tell us in a story and show us in photos or video about the best holiday shopping “finds” in Winnipeg. »» 4 sets of 4 gift certificates (minimum $100 value) to shopping centre, store or shop (open to 4 separate partners) »» 2-day SUV vehicle rental »» Dinner for 4 at a restaurant (minimum $200 gift certificate) »» Lunch for 4 at a restaurant (minimum $100 gift certificate) »» Free gift wrap for all purchases
December 2011 “I ♥ Winnipeg: French Quarter Explorer Contest” Tell us in a story and show us in photos or video why Winnipeg’s French Quarter is a little piece of heaven. »» A package to include admission to festivals, skate rentals, tickets, gift certificate and merchandise from French Quarter industry partners (open to 10 or more separate partners – various items)
If you are interested in donating a product or service related to any of the above noted contests, please contact: Tannis Hogue Phone: 204.954.1984 Email: [email protected]
25 Website Advertising (Launching Spring 2011) Promote your tourism product or service on a specific www.tourismwinnipeg.com or www.visitwinnipegnow.com page with a promotional box advertisement. Visitors will click on your advertisement and it will link them directly to the website of your choice in a new browser.
Cost: $200 per month per advertisement per page
For more information, please contact: Cody Chomiak Phone: 204.954.1960 Email: [email protected]
26 Leisure Travel Co-op Advertising Opportunities
In 2011, there will be three seasonal leisure travel advertising campaigns that will target the primary access markets within Manitoba. Partners have the option to buy into one or all of the campaigns. In print advertising, partners will receive space to insert a message and logo as part of the advertisement. In radio advertising, partners will receive a product or service and name mention within the commercial.
CAMPAIGNS DATES AND SCHEDULES:
Flight #1: May 4 – June 24 This campaign will promote high-impact seasonal Winnipeg events and experiences that will take place May Long Weekend until the end of June. DATE MEDIA OUTLET ADVERTISEMENT DETAILS
May 5 – June 24 CJOB 680 AM Monday – Friday (Breakfast / Day / Drive) May 11, June 14 The Dauphin Herald 1/2 page colour ad (Weekly: Tuesdays) May 11, June 11 Thompson Citizen 1/2 page colour ad (Weekly: Wednesday & Friday) May 11, June 11 Brandon Sun 1/2 page colour ad (Wednesday & Saturday Bookings) May 11, June 11 Kenora Daily Miner 1/2 page colour ad (Wednesday & Saturday Bookings) May 11, June 11 Opasquia Times (The Pas) 1/2 page colour ad (Bi-weekly on Wednesday & Friday)
Total campaign investment: $16,000.00 | Tourism Winnipeg Investment: $11,000.00 | Per Partner Buy-in: $500.00
27
Flight #2: June 25 – August 31 This campaign will promote high-impact seasonal Winnipeg events and experiences that will take place starting July 1 until Labour Day Weekend. Date Media Outlet Advertisement Details
June 25 – August 31 CJOB 680 AM Monday – Friday (Breakfast / Day / Drive) June 28, July 12, August 16 The Dauphin Herald 1/2 page colour ad (Weekly: Tuesdays) June 24, July 22, August 3 Thompson Citizen 1/2 page colour ad (Weekly: Wednesday & Friday) June 25, July 6, August 19 Brandon Sun 1/2 page colour ad (Wednesday & Saturday Bookings) June 25, July 6, August 20 Kenora Daily Miner 1/2 page colour ad (Wednesday & Saturday Bookings) June 24, July 6, August 3 Opasquia Times (The Pas) 1/2 page colour ad (Bi-weekly on Wednesday & Friday)
Total campaign investment: $21,000.00 | Tourism Winnipeg Investment: $13,500.00 | Per Partner Buy-in: $750.00
Flight #3: November 1 – December 6 This campaign will promote all holiday events, attractions and shopping incentives. Date Media Outlet Advertisement Details
November 15 – December 6 CJOB 680 AM Monday – Friday (Breakfast / Day / Drive) November 29 The Dauphin Herald 1/2 page colour ad (Weekly: Tuesdays) December 2 Thompson Citizen 1/2 page colour ad (Weekly: Wednesday & Friday) December 3 Brandon Sun 1/2 page colour ad (Wednesday & Saturday Bookings) December 3 Kenora Daily Miner 1/2 page colour ad (Wednesday & Saturday Bookings) December 2 Opasquia Times (The Pas) 1/2 page colour ad (Bi-weekly on Wednesday & Friday)
Total campaign investment: $8,000.00 | Tourism Winnipeg Investment: $5,500.00 | Per Partner Buy-in: $250.00
Note: Greater partner investment will result in increased media exposure to which a revised schedule will be sent out to industry partners
For more information, please contact: Tannis Hogue Phone: 204.954.1984 Email: [email protected]
28 Promotional Materials Opportunities Tourism Winnipeg’s publications are key tools for drawing leisure visitation to Winnipeg. They are all available for download on www.visitwinnipegnow.com, www.tourismwinnipeg.com and www.economicdevelopmentwinnipeg.com. Publications are also placed into delegate bags for many city-wide conferences and events.
2011 EVENTS, ITINERARIES AND COUPON GUIDE The 2011 Events, Itineraries and Coupon Guide will be produced twice a year. It will serve to attract visitors to Winnipeg, assist in travel planning and encourage locals to experience the city’s many festivals, sports events, concerts and special activities.
In each issue, there will be a section for 1-day, 2-day and week-long sample itineraries, an entertaining list of “101 Things to Do” created for various sectors of interest, seasonal event listing and coupons.
To further increase the awareness of local assets, Tourism Winnipeg will continue to solicit detailed information from industry partners for inclusion in the guide. The guides will be available for the use of industry partners and will be published twice a year to promote summer and winter events and itineraries. Over 20,000 guides will be published and distributed to rural Manitoba communities and be available for download on www.tourismwinnipeg.com, www.visitwinnipegnow.com and www.economicdevelopmentwinnipeg.com.
Below is the rate card for advertising in either issue of the Events, Itineraries and Coupon Guide. All advertisers will receive up to two coupon spaces in the coupon section of the guide. There will be five coupons per page. Coupons should include a logo, minimum 25% savings value offer, expiration dates and rules of use.
Summer Issue: Advertisement booking and art submission deadline for the summer issue is April 15, 2011. Street date is May 15, 2011. The content in this guide will reflect activities, events and coupon offers that take place May Long Weekend to Labour Day Weekend.
Fall/Winter Issue: Advertisement booking and art submission deadline for the fall/winter issue is July 15, 2011. Street date is August 15, 2011. The content in this guide will reflect activities, events and coupon offers that take place in September, October, November and December, 2011.
Advertisement Size Cost (plus GST & PST) 1/4 page $125 1/2 page $250 Full page $500 Inside Front Cover $750 Inside Back Cover $750 Outside Back Cover $1000
29 THE 2012 WINNIPEG VISITOR’S GUIDE The 2012 Winnipeg Visitor’s Guide will position Winnipeg as a desirable, four-season destination and is the ultimate guide for planning a visit or “staycation” in Winnipeg. It includes pertinent planning information and has extended sections outlining where to stay, things to do, where to eat and a resourceful tear out map. Tourism Winnipeg will continue to solicit detailed information from industry partners for inclusion in this comprehensive guide. The guide is used as Tourism Winnipeg’s primary promotional lure piece when selling the city at tourism trade shows, market places and events in North America and is available WINNIPEG2 011 for the use of industry partners. vIsItor’s GUIDE smalltoWNfrIENDlY More than 70,000 copies of the 2012 guide will be distributed locally and abroad in 2012 bIGtoWNfUN and will be downloadable online. The guides will be available at visitor points of entry, hotel rooms, visitor information centres across the province, in packages for attendees at conventions, meetings and/or events and online at www.visitwinnipegnow.com, www.tourismwinnipeg.com and www.economicdevelopmentwinnipeg.com.
Below is the rate card for advertising in the official 2012 Winnipeg Visitor’s Guide. All advertisements will appear in full colour. Advertisement booking and art submission deadline is October 31, 2011. Street date for the 2012 Visitor’s Guide is December 15, 2011.
Advertisement Size Cost (plus GST & PST) 1/4 page $750 1/2 page $1500 Full page $2500 Inside Front Cover $3000 Inside Back Cover $3000 Outside Back Cover $3500
C WI nnI peg 2011 2012 MAPS OF WINNIPEG VIsItOrs guIDe 4 M ust-see A reAs 4 Must-see AreAs The fold-out Maps of Winnipeg are 24 x 32 inches size when Airport | West end neighbourhoods & maps C expanded. They are double-sided, with one side showcasing Downtown | exchange | the Forks st. Boniface WinnipEg JAmEs
Armstrong richArdson T Corydon | Osborne | Osborne south S intErnAtionAl Airport downtown and its accommodations, attractions, venues, galleries, OOK R For detailed maps of each of the 4 Must See Areas please see ma B L R OG ps on pages 95. E AN T H A S S V NO S TR S restaurants, shopping and more while the flip side of the map MAp InDex WELLINGTON E AV D KING EDWARD ST AME W NCE A IL I WE V LIAM R LLINGTON AV ExchAngEP district AccommodAtions AV
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S I re-distribution by stakeholders to visitors. They will include a Hilton Suites Winnipeg Airport Centre N SILVER AV R Y EMPRESS ST A 8 E Gallery Lacosse W S ST D T A G RO T MainStay Suites Winnipeg 1 S K B ARLINGTON ST 4 Must-see AreAs N Y I thE forks T E 9 R Winnipeg Art Gallery N
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E Airport | West end AV Y Y st. Sandman Hotel & Suites Winnipeg Airport 11 C bonifAcE 3 E R OOK TAG S R A shopping R PO T
WinnipEg JAmEs M Victoria Inn Winnipeg B LO T WESTMINSTER AV pleAse see enlArgeD MAp On Other sIDe. R G GOULET ST Downtown | exchange | the Forks 12 Polo Park Shopping Centre AN S Armstrong richArdson E ION ST Over 200,000 maps will be printed and distributed to visitors in A S MAR Viscount Gort Hotel 1 H V S S intErnAtionAl Airport 13 SSINIBO Academy Road Shops A IN AttrActions & sights E ORNISH ST st. Boniface N WOSELEY AV C O 2 NCE R TR I IV D Canad Inns Stadium uniVErsitiEs And collEgEsE W R E R D I R R 2012. AME L P TON C E 1 L G R IV S IAM ExchAngE district ELLIN E R T Corydon | Osborne | Osborne south Fort Gibraltar Collège universitaire de Saint BonifaceA W S M V AV C AR 1 T E D Y 2 N Y R S WE L S ACAD T M osbornE L INGTON AV KING EDWARD ST Maison Gabrielle-Roy WELLINGTONRedAV River College EMY RD DE R A D 3 2 AC For detailed maps of each of the 4 Must See Areas please see maps on pages 95. A Manitoba Legislative Building University of Winnipeg R 4 3 ASSINIBoINE C St. Boniface Museum hospitAls H PARK KINGSWAY AV AV OS R I CENTURY ST 5 NO B V E A B St. Boniface Cathedral - Basilica St. Boniface Hospital A SV OR SARGENT AV O L RIVER MAp InDex O R ED 5.875” x 1.9063” (small) K R Advertisement sizes: 1 D 6 G D N E E Speedworld Indoor Kart Track Health Sciences Centre S lEgEnd Map # 7 2 PAR UX GROSVENOR AV T S T corydon EntErtAinmEnt VEnuEs T Map # Western Canada Aviation Museum AccommodAtions AV S Tourism Winnipeg 8 TA 1 ON 5.875” x 4.0625” (large) D FF 1 Centre cultural franco-manitobain Accommodations
D RY Airport Motor Inn CO O R COR R Attractions & Sights 2 YDON AV D Gas Station Arts Centre Y osbornE south S Entertainment Venues Canad Inns Destination Centre Polo Park 2 R T
R 3 PEMBINA HWY Galleries 3 Park Theatre E Clarion Hotel & Suites F Shopping S
KENASTON BV T Salle Martial Caron Theatre Universities & Colleges 4 4 A Comfort Inn Winnipeg Airport ST MAT N (Collège universitaire de Saint Boniface) THEWS AV N Below is the rate card for advertising on the 2012 Maps of Hospital E 5 Main Streets S R Country Inn and Suites Theatre Cercle Molière 5 www.visitwinnipegnow.com JUBILEE AV
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6 EMPRESS ST Four Points byWinnipeg Sheraton Hotel fold-out6 map.West End CulturalAll Centreadvertisements will appear SinILVE RfullAV
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1 U colour. AdvertisementGallery booking Lacosse deadline is October 31, 2011. T 8 Hilton Suites Winnipeg Airport N 2 E Winnipeg Art Gallery C MainStay Suites Winnipeg 9 Street date for the 2012Woodlands Maps Gallery of Winnipeg3 is December 20, 2011. 10 ST Norwood Hotel ORNISH NI C S SSI BOIN D T shopping A E WOSELEY AV R M R AR Sandman Hotel & Suites Winnipeg Airport 11 R E Y IV RIV S 1 E Polo Park Shopping Centre R R Victoria Inn Winnipeg 12 TON C D G RE LLIN S D osbornE 2 WE C R 13 Academy Road Shops E Y Viscount GortAdvertisement Hotel Size Cost (plus GST & PST) N EM T AD ACADEM R AC AttrActions & sights uniVErsitiEs And collEgEs Y D OS 1 Collège universitaire de Saint Boniface 1 V RIVER Canad Inns StadiumSmall $600 A B ED R OR R NO 2 2 E Fort Gibraltar Red River College SV N lEgEnd KINGSWAY AV E RO ASSINIBoINE G 3 3 S Tourism Winnipeg Maison Gabrielle-RoyLarge University of Winnipeg $1200 PARK T V A Accommodations 4 BV Manitoba Legislative Building hospitAls O S
K D corydon V TA GROSVENOR AV A Attractions & Sights E N 5 St. Boniface Hospital 1 O FF St. Boniface Museum UX D PAR Entertainment Venues T RY O 2 CO R osbornE south St. Boniface Cathedral - Basilica 6 Health Sciences Centre D Galleries S T S For more information,7 please contact: CORYDON PEMBINA HWY Shopping Speedworld Indoor Kart Track AV T A 8 Universities & Colleges N Western Canada Aviation Museum N E Cody Chomiak Hospital S R Main Streets D JUBILEE AV Phone: 204.954.1960 KENASTON BV Email: [email protected]
www.visitwinnipegnow.com 30 C WI nnI peg 2011 VIsItOrs guIDe
4 M ust-see A reAs 4 Must-see AreAs Meetings and Conventions Airport | West end neighbourhoods & maps C Downtown | exchange | the Forks st. Boniface WinnipEg JAmEs
Armstrong richArdson T Corydon | Osborne | Osborne south S intErnAtionAl Airport OOK MEETINGS AND CONVENTIONS BROCHURE/SUPPLEMENT R For detailed maps of each of the 4 Must See Areas please see ma B L R OG ps on pages 95. E AN T H A S S V NO S TR S MAp InDex WELLINGTON E A 20-page glossy 8.5 x 11 inches Winnipeg brochure will be written and produced in house. It will be used in 2011 and 2012 as a sales tool AV D KING EDWARD ST AME W NCE A IL I WE V LIAM R LLINGTON AV ExchAngEP district AccommodAtions AV
Map # T
EntErt CENTURY ST Airport Motor Inn AinmEnt VEnuEs S at industry events and as a direct mail out piece. It will also be inserted in the following key meetings and conventions publications: Map # N 1 I T A J Centre cultural franco-manitobain AM WHITTIER Canad Inns Destination Centre Polo Park 2 S Tourism Winnipeg M E SARGENT AV T 1 S PARK S A Visitor Centre V A Gas Station Arts Centre R Clarion Hotel & Suites L C D L OOK O 2 A M H
R 3 R BA RD I Park Theatre B B Y OR AV Comfort Inn Winnipeg Airport A R V ERIN ST WI R WALL ST 3 M EA F L E IC L 4 R L L L D E O Salle Martial Caron Theatre LLICE A H EL IA V A E R M S S Country Inn and Suites C V (Collège universitaire de Saint Boniface) F B A ST V Airport/WEst End T E B T 4 O E P R 5 T H HE L AG M E C S T A N O R H N 1)E Canadian Meeting & Events Magazine (distribution 10,000) (Fall 2011 issue) Four Points by Sheraton Hotel RA S V Theatre Cercle Molière O RUE DES MEURONS N PO G O R Winnipeg Airport ST MATTH G doW N P EW Y 6 5 S AV T N ntoWn West End Cultural Centre S V OU A Union Station
Greenwood Inn & Suites Winnipeg L RY K VIA Rail 6 Y A R L M O M 7 ST Winnipeg Y gA O A TACHE AV llEriEs ST JAMES ST Convention
S I Hilton Suites Winnipeg Airport Centre N 2) CSAE Association Magazine (distribution 10,000) (Fall 2011 issue) SILVER AV R Y EMPRESS ST A 8 E Gallery Lacosse W S ST D T A G RO T MainStay Suites Winnipeg 1 S K B ARLINGTON ST N Y I thE forks E
9 R Winnipeg Art Gallery N
U N Norwood Hotel ND 2 T
A E
N 10 Woodlands Gallery L D
E AV Y Y st. Sandman Hotel & Suites Winnipeg Airport 11 C bonifAcE 3 E R TAG S R A shopping PO T WESTMINSTER AV M Victoria Inn Winnipeg pleAse see enlArgeD MAp On Other sIDe. GOULET ST 12 Polo Park Shopping Centre BelowMARION STis the rate card for advertising in the Meetings and Conventions brochure/supplement. All advertisements will appear in full colour. Viscount Gort Hotel 1 13 SSINIBO Academy Road Shops A IN AttrActions & sights E ORNISH ST WOSELEY AV C 2 R IV Canad Inns Stadium uniVErsitiEs And collEgEs E RD TON C R ER Advertisement booking and art submission deadline is July 15, 2011. Street date for the supplement will be September 15, 2011. 1 G R IV S LLIN E R T Collège universitaire de Saint Boniface WE S M Fort Gibraltar C A 1 E D RY 2 N Y R S ACAD T M osbornE Maison Gabrielle-Roy Red River College EMY RD DE R A D 3 2 AC Manitoba Legislative Building University of Winnipeg 4 3 ASSINIBoINE St. Boniface Museum hospitAls PARK KINGSWAY AV V OS R A 5 NO St. Boniface Hospital V VE B St. Boniface Cathedral - Basilica BV A OR OS RIVER O R ED 1 K AdR Size Cost (Plus GST & PST) 6 G D N Speedworld Indoor Kart Track Health Sciences Centre E E lEgEnd 7 2 PAR UX GROSVENOR AV S T corydon Western Canada Aviation Museum T AV S Tourism Winnipeg 8 TA ON D FF 1/2 page $500 RY Accommodations CO O COR R Attractions & Sights YDON AV D osbornE south S Entertainment Venues T PEMBINA HWY Full Galleriespage $1000
Shopping S
KENASTON BV T Universities & Colleges A N InsideHospital FrontN Cover $1500 E Main Streets S R www.visitwinnipegnow.com JUBILEE AV Inside Back D Cover $1500 Outside Back Cover $2000
For more information, please contact: Cody Chomiak Phone: 204.954.1960 Email: [email protected]
31 Team Winnipeg Team Winnipeg is a private/public sector partnership with more than 55 partners committed to promoting the city of Winnipeg as a meeting and convention destination. Since its inception in 2000, Team Winnipeg has developed into a trusted and recognized brand in the marketplace. We’re always interested in welcoming new partners to the team. The benefits to joining Team Winnipeg are numerous including exposure at all Team Winnipeg events, inclusion in the annual directory and lead notification.
The following is the 2011 Team Winnipeg sales calendar of initiatives: Date Initiative Location January 25-28 Religious Convention Management Association Tampa, FL January 26-28 Tête à Tête Ottawa, ON May 1-6 Sales Blitz & Meeting Professionals International Ottawa Awards Sponsorship Ottawa, ON May 29-31 Familiarization Tour Winnipeg, MB August 23-24 IncentiveWorks Toronto, ON September 15-17 Canadian Society of Association Executives National Conference and Showcase Saskatoon, SK September/October Eastern Consortium Client Event Ottawa, ON
October/November Eastern Consortium Client Event Toronto, ON
November 30- Canadian Society of Association Executives/Meeting Professionals International Holiday Toronto, ON December 1 Event Sponsorship
Annual Partnership Fees: The benefits of joining Team Winnipeg are numerous, including:
Strategic Partners: A company listing within the Team Winnipeg section of Tourism Winnipeg $100,000 www.tourismwinnipeg.com Travel Manitoba $20,000 Winnipeg Convention Centre $19,000 Inclusion in the annual Team Winnipeg Directory, distributed to qualified Winnipeg Airports Authority $5,500 association executives and meeting planners across North America
Industry Partners: Access to approximately 300 qualified leads/client profiles annually for Hotels (+200 rooms) $20/room individual sales follow-up Hotels (-200 rooms/non downtown) $10/room Audio Visual Companies $2,000 Access to quarterly return on investment reports, identifying booked business *Others $1,000 *includes Attractions, Festivals, Car Rentals, Exposure to qualified meeting and convention prospective clients at Associations, DMCs, Rural Pre/Post Operators Team Winnipeg events and tradeshows throughout the year
Current Team Winnipeg partners include: Greenwood Inn & Suites, Winnipeg Shippam & Associates Assiniboia Downs Heartland International Travel & Tours Strauss event & association management Assiniboine Park Conservancy Hilton Suites Winnipeg Airport The Bowering (International) Group Inc. AVW-TELAV Audio Visual Solutions Hitch’n Post Ranch The Fairmont Winnipeg Brian Glow Corporate Entertainment Inland Audio Visual Limited The Forks Canadian Museum for Human Rights Inn at the Forks The Fort Garry Canad Inns Destination Centre Polo Park Lobby on York – Modern Steak & Seafood The Great Canadian Travel Company CDEM Mikuska Group The Manitoba Museum Celebrations Dinner Theatre MTS Centre/True North Sports & Entertainment Ltd. the Original Basket Boutique Chocolatier Constance Popp Nu Frequency Music & Media Tourisme Riel Clarion Hotel and Suites Oak Hammock Marsh Interpretive Centre Tourism Winnipeg Creative Display Limited Oasis Originals Travel Manitoba Delta Winnipeg Place Louis Riel Suite Hotel University of Manitoba Downtown Winnipeg Business Improvement Zone Premier Printing Ltd. Victoria Inn Hotel and Convention Centre Events by Emma Provence Bistro at Niakwa Country Club Winnipeg Airports Authority Evolution Presentation Technologies PSAV Presentation Services Winnipeg Art Gallery Festival du Voyageur Radisson Hotel Winnipeg Downtown Winnipeg Convention Centre Folklorama Red River Exhibition Winnipeg Goldeyes Baseball Club Frontiers North Adventures Royal Canadian Mint
For more information on becoming a Team Winnipeg partner, please contact: Delia Kolomic Phone: 204.954.1994 Email: [email protected]
32 Travel Trade
WINNIPEG TOUR CONNECTION Tourism Winnipeg and industry partners make up the Winnipeg Tour Connection, a destination marketing partnership promoting Winnipeg as an attractive group and packaged tour destination within the high volume markets of northwestern Ontario, Saskatchewan and North Dakota. The partnership raises awareness of Winnipeg through increased sales activities, marketing communication newsletters, client appreciation events and trade show meetings. Whether you are a hotel, restaurant, step-on guide or unique attraction with hands-on group activities the Winnipeg Tour Connection could be the right partnership for you.
The following is the 2011 Winnipeg Tour Connection sales calendar of initiatives: DATE INITIATIVE LOCATION April 19-21 Thunder Bay Chamber of Commerce/Sales calls Thunder Bay, ON March 23-27 Heritage Club Dubuque, IA May 4-6 Familiarization Tour - RWB Winnipeg, MB May 30 Alberta Addison Show/ Sales Calls Calgary, AB August 27-29 Familiarization Tour - Wicked Winnipeg, MB September Itineraries Midwest Travel Show Wisconsin, MO September Regina Sales Event Regina, SK
ANNUAL PARTNERSHIP FEES: The benefits of being a Winnipeg Tour Connection partner are numerous, including: Strategic Partners: Tourism Winnipeg $5,000 A company listing within the Travel Trade section of Travel Manitoba $5,000 www.tourismwinnipeg.com
Other Partners: Inclusion in the new Winnipeg Tour Connection Hotel Property – more than 100 rooms $1250 Resource CD and Directory, distributed to tour Hotel Property – less than 100 rooms $750 operators and planners within the primary markets in Attractions/ Receptive Operators/ Festivals/ Other $500 Canada and the U.S.
Current Winnipeg Tour Connection partners include: Le Musee de Saint-Boniface Museum Exposure in a bi-annual direct mail piece, The Assiniboine Park Conservancy Ô Tours Inc. Messenger, distributed to a current travel trade Canad Inns - Club Regent Oak Hammock Marsh Interpretive Centre database Canadian Museum for Human Rights Royal Canadian Mint Celebrations Dinner Theatre The Delta Winnipeg Festival du Voyageur The Manitoba Museum Access to qualified leads/client profiles annually for Folklorama Travel Tourism Winnipeg Heartland International Travel & Tours Travel Manitoba individual sales follow-up Holiday Inn Winnipeg South Travelodge Winnipeg East Representation and exposure to prospective clients For more information on becoming a Winnipeg Tour Connection partner, at Winnipeg Tour Connection events and tradeshows please contact: throughout the year Jill Lusty Phone: 204.954.1989 Email: [email protected]
33 Photo Credits
Cover: Paraguay Pavilion at Folklorama: Lance Thomson Page 22: Club Regent Casino: Manitoba Lotteries Corporation Photographic
Page 24: Winnipeg Symphony Orchestra: Chronic Creative Page 4: Esplanade Riel Bridge: Dan Harper Photography
Page 27: Red River Exhibition: Tariqul Hogue Page 6: Le Festival du Voyageur: Dan Harper Photography
Page 28: Lyric Theatre: Assiniboine Park Conservancy Page 7: City Summit at the Winnipeg Convention Centre: Winnipeg Convention Centre Page 29: Winnipeg Folk Festival: Winnipeg Folk Festival
Page 8: Ten Spa: The Fort Garry Hotel, Spa & Conference Centre Page 31: Tradeshow at the Red River Exhibition Park: Red River Exhibition Park Page 10: Meeting at the Canad Inns: Canad Inns Corporation
Page 33: Ukraine Pavilion at Folklorama: Olivia Dolinsky Page 12: Tradeshow at the Red River Exhibition Park: Red River Exhibition Park Back Cover: Dancing Under the Canopy at the Forks: The Forks North Portage Partnership Page 13: 2008 Tim Horton’s Brier: Canadian Curling Association
Page 15: Manito Ahbee Festival: Dan Harper Photography
Page 16: Le Festival du Voyageur: Dan Harper Photography
Page 17: Exchange District Walking Tour: Exchange District BIZ
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