Performance Report January 2018
Richard Bell, BBC iPlayer BBC Communications 07725641207 | Richard.Bell@bbc.co.uk January 2018 summary
• January 2018 continued iPlayer’s record-breaking run, with more records for total requests and requests per day. • Overall there were 328m requests in January, BBC iPlayer’s best ever (increasing +0.1% compared to December 2017, and up +10% compared to January 2017). • Viewing by day was also at record levels - there were an average of 10.6 requests per day, which is the strongest performance to date. • McMafia was the stand-out title, with the first episode earning 3.3m requests, and 5 of the episodes in the top 20 most popular episodes of the month. Returning drama Silent Witness and end-of-the-world drama Hard Sun also performed well in January, with their first episodes getting well over 2m requests each. • This content was largely enjoyed on the TV, with a 54% of requests from TV platforms in January.
Consistent with previous months: • TV platforms remain the largest device type accessing BBC iPlayer, whilst the percentage of viewing taking place live has remained fairly consistent month-on-month. • The profile of BBC iPlayer users has evened out over time, now slightly skewing towards women. It remains strongly under-55 in terms of age, which is younger than the typical TV viewer’s profile (although more in line with home broadband users).
• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and later-peak use.
Slide 2 Index
Page Content
4-5 Monthly BBC iPlayer TV programme requests
6 Weekly TV programme requests by device type
7 Live vs on-demand TV requests
8 Notes about the data in this report
9 Top TV programmes – latest month
10 Use of BBC iPlayer for TV viewing by time of day
11 Profile of BBC iPlayer users 12 Glossary
Slide 3 Monthly BBC iPlayer requests across all platforms, since 2009 January 2018 was a record-breaking month for BBC iPlayer, with 328m requests over the month. This is a +0.1% increase month-on-month, and a 10% increase year-on-year. The strong performance was helped by high numbers of requests for McMafia, Silent Witness, Hard Sun and EastEnders.
TV requests artificially DATA inflated* SOURCE CHANGE 328
Data 298 Measurement missing* correction*
283
259 237 235 239 194
Millions of requests per month per of Millionsrequests 146 117 87
50
Jul Jul Jul Jul Jul Jul Jul Jul Jul
Sep Sep Sep Sep Sep Sep Sep Sep
Mar Mar Mar Mar Mar Mar Mar Mar Mar
Nov Nov Nov Nov Nov Nov Nov Nov Nov
May May May May May May May May May
Sept
Jan 09 Jan 10 Jan 11 Jan 12 Jan
Jan-13 Jan-14 Jan-15 Jan-16 Jan-17 Jan-18
Notes: Source switched from iStats AV to Streamsense in Adobe Digital Analytix (iStats) in July 2016
* Please refer to slide 8 for guide notes on months with data caveats Slide 4 Average daily BBC iPlayer online requests
There was an average of 10.6m daily requests for TV content in January – a new monthly record.
TV requests artificially
inflated* DATA SOURCE Data CHANGE Measurement missing * correction* 10.6
9.1
9.2 7.6 8.4 8.2 6.9
5.2 4.2 3.1
1.8
Millionsrequests of per day (average monthly)
Jul Jul Jul Jul Jul Jul Jul Jul Jul
Sep Sep Sep Sep Sep Sep Sep Sep
Mar Mar Mar Mar Mar Mar Mar Mar Mar
Nov Nov Nov Nov Nov Nov Nov Nov Nov
May May May May May May May May May
Sept
Jan 09 Jan 10 Jan 11 Jan 12 Jan
Jan-13 Jan-14 Jan-15 Jan-16 Jan-17 Jan-18 Notes: Source switched from iStats AV to Streamsense in Adobe Digital Analytix (iStats) in July 2016
* Please refer to slide 8 for guide notes Slide 5 Requests for TV programmes by device type
Since the second half of 2017, the share of requests coming from TV platforms has been increasing, and in January 2018 the share reached a record high of 54% of total requests.
Number of requests (millions) % of requests
DATA DATA SOURCE SOURCE CHANGE CHANGE
350 100%
TV requests 300 inflated 20% 80% 23% 29% 31% 178 44% 46% 54% 250 32% 48% 51% 55 142
200 88 73 125 60% 28% Unknown 25% 52 105 127 22% 21% 77 65 TV Platform 19%
Millions 150 56 56 52 Tablet 40% 26% 25% 23% 69 23% 44 68 67 22% 19% 18% 100 60 Mobile 20% 60 46 59 19% 16% 30% 43 43 38 Computer 33 33 34 11% 11% 12% 50 27 20% 10% 29 26% 11% 67 64 66 59 55 42 50 44 46 25% 23% 26% 26% 18% 17% 16% 14% - 14%
0%
Jul-15 Jul-16 Jul-17
Jan-15 Jan-16 Jan-17 Jan-18
Sep-15 Sep-16 Sep-17
Mar-15 Mar-16 Mar-17
Nov-15 Nov-16 Nov-17
May-15 May-16 May-17
Jul-15 Jul-16 Jul-17
Jan-15 Jan-16 Jan-17 Jan-18
Sep-15 Sep-16 Sep-17
Mar-15 Mar-16 Mar-17
Nov-15 Nov-16 Nov-17
May-15 May-16 May-17 Notes: TV requests inflated Sept 15 Source switched from iStats AV to Streamsense in Adobe Digital Analytix (iStats) in July 2016
* Please refer to slide 8 for guide notes. Slide 6 * Please refer to slide refer tofor Please slide 8 * guide notes. Source switched from iStats AV toAV iStats from switched Source Notes: Live versuson In In January, 18% of TVrequests were for TVlive viewing showing that they make up a larger proportion of the total number of requeststo BBC iPlayer. The measurement update in July 2016 resulted in a clear step 100% 10% 20% 30% 40% 50% 60% 70% 80% 90%
0% Live 92% 8%
93% 7% On-Demand
93% 7% Streamsense
93% 7%
-
demand requests for for requestsTV programmes demand in Adobe DigitalAdobe in 93% 7% DATA DATA SOURCE CHANGE
89% 11%
81% 19% Analytix 72% 28%
(iStats) in July 2016 inJuly (iStats) % requests% for programmes TV
85% 15%
85% 15% –
83% 17% this is unchanged from December.
Slide Slide 85% 15% - change, with more accurate measurement of live TVrequests 7
83% 17%
84% 16%
83% 17%
84% 16%
82% 18%
79% 21%
82% 18%
83% 17%
82% 18%
82% 18%
81% 19%
82% 18%
82% 18% Notes for figures in this report Data issues to note • No new data issues this month. • Figures for Sky are undercounted in June 2017 by approximately 0.5m requests. • Figures for Virgin Cable and Sky are interim estimates for September 2016. Games console requests were undercounted in January 2016, and Android devices were undercounted from 16th to 31st March 2016. • TV requests were inflated in August and September 2015 by around 18-25%, please treat these figures with caution when looking at trends. • Some TV request data was not captured in March 2015 (estimated 17m requests). Some TV request data is also missing for 2014 - about 3.5m requests in August and 11.5m requests in September from computer devices, and about 6m requests are missing in December, across all device types. We are not including these estimates in the graphs in this report.
The remainder of this report excludes data from Virgin Media cable and Sky. The data arrives later than that from other platforms and is not currently consolidated within BBC Digital Analytics systems. These notes below apply to all the data in this pack and should be included as footnotes when quoting any of these figures. A glossary is on the final page of the pack. • Prior to July 2016, requests data was measured via a BBC in-house system (BBC iStats AV). Since July 2016 the source has changed to StreamSense by Adobe Digital Analytix. Data is broadly comparable, and most step-changes are due to device categorisation correction, and a small amount of data missing from BBC iStats AV (such as live TV viewing on TV platforms, and webcasts). • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. • Note on the top 20 lists for TV episodes: these show the most-requested individual episodes for the month, for interest, but only represent a fraction of all the episodes available on iPlayer. They are indicative only, since they do not represent total request numbers per series, and are only measured in the calendar month. • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts. All data is for the UK only. Requests are counted for BBC iPlayer on any BBC website or application – whether on a programme, channel or station page, or on the BBC iPlayer websites or bespoke mobile or TV apps. This report does not include requests for web-only content (such as online news or sport coverage). Webcasts are only included if they have been made available through BBC iPlayer. Figures in this report include requests for programmes which are only on iPlayer, as well as for programmes previously shown on linear TV. On average this has boosted the totals by 2% since 2014.
Slide 8 BBC iPlayer - top 20 TV episodes, January 2018 (excluding Virgin Media cable and Sky) McMafia was the stand-out title in January, with the first episode earning 3.3m requests, and 5 of the episodes in the top 20. Returning drama Silent Witness and end-of-the-world drama Hard Sun, which was available as a box set, also performed well in January, with their first episodes getting well over 2m requests each.
BBC iPlayer Top 20 TV episodes – Total requests per ep. BBC iPlayer Top 20 TV episodes – Total requests per ep. All most requested episode per series McMafia Series 1 Episode 1 3,356,000 McMafia Series 1 Episode 1 3,356,000 Silent Witness Series 21 Moment of Surrender, Part One Silent Witness Series 21 Moment of Surrender, Part One Episode 1 2,261,000 Episode 1 2,261,000 Hard Sun Series 1 Episode 1 2,191,000 Hard Sun Series 1 Episode 1 2,191,000 EastEnders 02/01/2018 1,585,000 McMafia Series 1 Episode 2 2,044,000 McMafia Series 1 Episode 3 1,793,000 Big Cats Series 1 Episode 1 1,120,000 EastEnders 02/01/2018 1,585,000 Call the Midwife Series 7 Episode 1 1,000,000 McMafia Series 1 Episode 4 1,488,000 Death in Paradise Series 7 Episode 1 973,000 EastEnders 04/01/2018 1,476,000 Mrs Brown's Boys Christmas Specials 2017 CSI: Mammy Episode 2 896,000 EastEnders 01/01/2018 1,426,000 Hey Duggee Series 2 The Getting On Badge Episode 39 710,000 Hard Sun Series 1 Episode 2 1,277,000 Match of the Day 2017/18 20/01/2018 692,000 Silent Witness Series 21 Moment of Surrender, Part Two Episode 2 1,272,000 Peaky Blinders Series 4 The Company Episode 6 690,000 EastEnders 25/01/2018 1,173,000 Stacey Dooley Investigates Second Chance Sex Offenders 680,000 McMafia Series 1 Episode 5 1,171,000 Would I Lie to You? Series 11 Episode 6 666,000 Hard Sun Series 1 Episode 3 1,163,000 The FA Cup 2017/18 Third Round: Liverpool v Everton 05/01/2018 642,000 EastEnders 03/01/2018 1,152,000 Inside No. 9 Series 4 Zanzibar Episode 1 614,000 Big Cats Series 1 Episode 1 1,120,000 Love and Hate Crime Series 1 Double Lives Episode 1 606,000 EastEnders 09/01/2018 1,116,000 Surgeons: At the Edge of Life Series 1 The Longest Day Episode 1 597,000 Silent Witness Series 21 Duty of Candour, Part One Episode 3 1,113,000 The Coronation 14/01/2018 593,000 EastEnders 08/01/2018 1,097,000 The Graham Norton Show Series 22 Episode 13 577,000 EastEnders 19/01/2018 1,095,000 Gone Girl 23/01/2015 554,000
Please refer to slide 8 for guide notes Slide 9 footnotes on final for page more detail BBCiPlayer from Sources viewing, viewing, than of internet use, with proportionally more viewing in daytime and late peak. shows the relative usage pattern by time day of The scale for each line this on graph is different BBC BBC iPlayer Please Please refer to for 12 guideslide notes Note: each line has a very different scale –
TV TV from December BARB2017, internet from Nielsen March 2012, (see peaks) Streamsense 06:00
07:00
Adobe Digital AdobeDigital
08:00 –
09:00 2018of day,January usefor TV onlinebytime
10:00 Analytix
11:00 Internet peak
(iStats) December December 2017(iStats) see 12:00 28.4million
13:00 – – 14:00 traditional traditional TVviewing is far higher than BBC iPlayer use. However it
with BBC iPlayer BBC iPlayer with use (forTV) being closer to the pattern TVof –
15:00
16:00 Slide Slide
10 17:00
18:00 iPlayer TV peak 25.3million TV TV peak
19:00 842,000
20:00 –
21:00 –
22:00
23:00
00:00
01:00
02:00
03:00
04:00
05:00 TV & iPlayer Product: demographics of BBC iPlayer users
In 2017 there were slightly more women using BBC iPlayer than men, and it remains strongly under-55 years in terms of age.
100% 100%
18%
18%
19%
19%
21%
22%
23%
25%
80% 80%
44%
48%
48%
49%
49%
50% 52%
53% 55+
Women
35% 38%
60% 60% 37%
39%
40%
39% 39% 37% 35-54
40% Men 40%
16-34
57%
52%
52%
52%
51%
50%
48% 47%
20% 20% 46%
45%
45%
43%
40% 39%
METHOD 39% 37% CHANGE 0% IN 2014 0% 2010 2011 2012 2013 2014 2015 2016 2017 2010 2011 2012 2013 2014 2015 2016 2017 Gender (latest 4 quarters) Age (latest 4 quarters) 100% 100% 25% 80% 80% 34% 38% 53% 51% 51% 55+ 60% 60% Women 37% 35% 34% 35-54 40% Men 40% 16-34 47% 49% 49% 20% 20% 39% 31% 29%
0% 0% Users of BBC iPlayer Home broadband All TV viewers Users of BBC iPlayer Home broadband All TV viewers users users
Sources: ART (1000 UK adults each month) or CMI from Q1 14 onwards / BARB. Slide 11 Data up to Q4 2017 Glossary
• Requests – the number of successful requests to stream or download a programme. We only count successful requests, where a stream or a download actually starts, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website. Requests are made up of two components:
• Stream – click to play instantly
• Download – save to your device to play later. We report download playback, rather than downloads, where possible.
• Catch-up / on-demand – programmes requested after they have gone out on traditional TV and are available on BBC iPlayer.
• Live / simulcast – streaming of live TV channels on the service, at exactly the same time as broadcast on traditional TV. Since May 2016, this data also includes webcasts of live events that are available through BBC iPlayer but not available on linear TV.
Extra footnotes for slides 19-20 showing data for time of day • TV data – BARB average audience, live overnights, by hour, all individuals aged 4+, Total TV • BBC iPlayer - average requests, by hour, all programmes, stream & downloading, live and on-demand, UK only • Nielsen – user numbers, aged 2+ based on internet population estimate of 38 million individuals
Slide 12