List of the Five Successful Projects Adopted under the FY2019 Subsidy Project for Promoting Cool- Products and Services (Project for Supporting SMEs in Producing Cool-Japan Products and Services)

Action plan of the successful project Representative organization Serial Target number Title of the successful project Details Region Location Company name region

This project aims to develop new products of Wajima lacquerware, traditional crafts, targeting wealthy people in overseas countries, taking advantage of the designs produced by Mr. Kengo Kuma, a world-famous architect. The new products will be released at food Designing Out Wajima: Project for Developing Wajima City, events targeting such wealthy people at which the top-class chefs will Taiwan and 1 Wajima Lacquerware to Cultivate Overseas Sales Ishikawa ONESTORY Inc. present new menus using specialties in Wajima. Through these efforts, France Channels Prefecture the project will strive to deploy order-based sales of a limited number of products targeting overseas consumers, to enhance the brand power and to lead the achievements to tourism in which tourists can experience Wajima-oriented foods and crafts.

This project will conduct familiarization trips, or “ famtrips, ” by inviting world popular cosplayers to MAGIC KYOTO 2019, an event in collaboration with Monaco Anime Game International Conferences (MAGIC), an annual international event focusing on comics and animation video games originating from Monaco. It will encourage Monaco, these cosplayers to tour certain areas around Kyoto City under three Project for Conveying Information on Regional Western projects titled “ Seaside Areas in Kyoto, ” “ Forest Areas in Kyoto,” 2 Tourism Resources Taking Advantage of Cosplayers countries Tokyo Mind Creators Japan Inc., and “ Tea Culture in Kyoto, ” thereby providing opportunities for from Overseas Countries and Asian cosplayers to learn about the value of tourism resources in Kyoto and countries encouraging them to curate and enhance the Kyoto touring plans and call public attention to the contents of tourism in Kyoto. The project will also strive to showcase and sell products involving Kyoto tours, mainly newly discovered contents, at the side event of MAGIC called “MAGIC MONACO.” This project aims to expand the scale of consumption in the town in parallel with protecting the traditional Japanese atmosphere, and to this end, it provides an attempt to attract wealthy overseas tourists to Japanese hot-spring tourism with traditional atmosphere mainly Wealthy focusing on: tours of traditional Japanese hot-spring inns and public people in hot spring facilities called “sotoyu ” and strolling in summer kimono Western Project for Planning and Producing Contents and called “yukata .” Moreover, the project will streamline information on Toyooka City, countries, Hyogo 3 Tours of Kinosaki Onsen Hot Spring Town activities popular among Western wealthy people, such as nature Nishimuraya Corporation Hyogo Prefecture Taiwan, Prefecture Targeting High-Class Consumers adventures and bicycle tourism, and will provide business matching Hong Kong events for tourism agencies to offer tourism plans targeting wealthy and ASEAN overseas people, such as a luxurious tour in which tourists will stay at economies Nishimuraya Honkan, a member inn of Relais & Chateaux, an organization of world’ s top-class hotels, and a touring plan offering well-coordinated destinations in collaboration with the Seaside Areas in Kyoto project.

This project aims to cultivate overseas sales channels in France and Germany, leading countries of organic cosmetics, of Made-in-Japan, ethical and sustainable organic cosmetics, which are made from Japanese plants through efforts sticking to all domestic processes Project for Creating Cosmetics Making Use of ranging from picking up materials to manufacturing products. To this Karatsu City, France and 4 Tokyo BbyE Corporation Unused Resources as Raw Materials end, the project will showcase the products at exhibitions in European Prefecture Germany countries and place advertisements so as to cultivate sales channels and will attract public attention to and sell the products targeting overseas tourists to Japan at airports, stations and other popular sites in Japan.

Mainly focusing on Hasamiyaki pottery, traditional having a history of 400 years, this project will present the craft tourism industry in which the value of goods derived from “ crafting” of Hasamiyaki The ROK, pottery and the value of things derived from an experience of Project for Establishing New Brand of the Craft Hasami Town, China, “ tourism ” in Hasami Town are integrated, taking advantage of the 5 Tourism Industry in Hasami Town Targeting Global Nagasaki Taiwan and SAIKAI TOKI CO.,LTD. skills and culture of the pottery and the living environment as tourism Prefecture Markets Prefecture Western resources. The project aims to attract tourists to the town and establish countries Hasamiyaki pottery as a world-class brand through efforts for developing products with high-value added and deploying PR activities targeting people inside and outside Japan.