GB News: Weather Report Sponsorship Opportunity 2021

Channel Investment Available from Platforms On-air Digital Social

The Opportunity Scheduling & Accreditation Sky Media and GB News are delighted to present the GB News: Weather Report opportunity to sponsor our daily Weather Reports . A rarely • 6-month sponsorship – other durations also available available and exclusive opportunity to position themselves • 06:00-24:00 (Monday-Sunday) around the one thing that Brits care most about: the • 2 x weather reports per hour weather! • 1 x 10” & 1 x 5” sponsorship idents per report • Approx. 1080 reports per month We provide the highest quality forecasts presented by expert meteorologists from The Met Office. The two • Approx. 2160 sponsorship credits per month weather reports every hour and every day, ensure this on- air sponsorship will provide your brand with high- reach and frequency amongst an ABC1 audience. The About The Audience unique 360 degree content strategy of GB News optimises The core target audience of GB News are the open-minded the demand for news across digital and social platforms, 10.2 million ‘centrists’, the mass audience who represent the so we can also market your brand on both the GB News heartland of the UK: App and GB News Websites in order to maximise • Average age is 44 reach. Come rain or shine, your brand will be at the forefront • 50% male and 50% female of our audience’s minds! • ABC1 About GB News • 57% are married Available in 96% of UK homes, GB News is the pioneering • 30% have children at home new news outlet that promises to deliver impartial, well- Source: YouGov Jan 2021 rounded and representative reporting for the entire nation. With a powerful sense of community and inclusivity at its , GB News is a news channel for the people. Designed Digital Amplification to meet the needs of those who feel underserved by the While TV remains the most popular medium to engage with other news institutions, GB News uses presenter led, the news, there is an ever-increasing appetite for reliable appointment to view formats to deliver compelling news coverage to be available digitally and socially too: debate on key topics with a rational, optimistic outlook. • After TV, the internet is the most used source for news (65% of Adults) Joining the channel as presenters will be current- • 68% of ABC1 adults use the internet to access news affairs heavy-weights; , Alistair • 45% of UK Adults use social media to access news Stewart and . As well as who will be co-anchoring The Breakfast Show and former Source: News Consumption Survey 2020 journalist , to name a few. Our popular presenters will also voice some of our weather reports. GB News has already harnessed mass interest in the digital and social arenas, boasting 310,000 followers and Contact Details 160,000 YouTube subscribers. Digital amplification opportunities include; native articles Sadie Burnett | MP Partnership Manager and columns, sponsorship of digital content, homepage 0207 032 4449 | [email protected] takeovers on the GB News app and the GB News Website and much more.

skymedia.co.uk @skymediaupdates skymedia Channel performance Stats: 1 Month Since Launch

Reached 2.1m Viewers of current affairs programming on ABC1 Adults* the 5 main terrestrial channels watched 72% th th *13 June-12 Jul ‘21 more GBN than the BBC news channel 22% Of GBN viewers are under 35 38,000 viewers Of the viewers that tuned 49 mins Dwell into GB News have Time neither watched BBC or Significantly higher previously – than BBC (27 mins) bringing in a brand new & Sky News (22 audience for the news mins) genre

Source: BARB; Advantage. 13/06/2021. 2000-23559. Adults 16+* Those who have watched at least 5% of GB News output since launch

skymedia.co.uk @skymediaupdates skymedia