Fashion Designer &

Brand Consultant

PROFILE [email protected] A creave design professional who understands how to balance creavity while 347-280-7302 simultaneously growing profits. Having launched many brands in the USA and Europe, is able to understand, develop and translate the DNA of a brand into www.petermcl.com product, collecons, together with building brand image. A very flexible designer, successfully designing within the designer, contemporary and mass markets, I believe Linkedin.com/in/petermcl that by applying my philosophy that with good taste and great producon, a good designer can design anything.

EDUCATION PROFESSIONAL EXPERIENCE MA DESIGN DIRECTOR 2018 - 2019 Central Saint Marns E.D. ELLEN DEGENERES London, UK 1997 Partnered with Walmart teams to create brands reflective of Ellen’s personality, incorporating humor, positivity and kindness into the lines BA(Hons) FASHION & • Designed, developed and launched private brand EV1 for Walmart USA TEXTILES • Expanded into the Canadian market with the Love Ellen brand, Fall 2019 University of Ulster • Created a synergy between Activewear, Denim and Athleisure into one Belfast, N. Ireland inclusive, unified collection. Coordinated a cohesive dynamic between 1995 the broader online business and the curated, focused in-store assortment

CREATIVE DIRECTOR 2016 - 2017 ARTISAN CONCEPT SKILLS As a vendor, with their own factory in China, Artisan Concept asked me to build a design department so they could be a one stop shop for their clients. Trend Forecasng • Spearheaded the Fashion, Active and Athleisure divisions for private Brand Launches label brands such as Sanctuary, DKNY, Performance, Paris and Rachael Roy while also developing an in-house Concept Branding lifestyle brand, primarily womenswear with menswear to follow Collecon Planning BRAND CONSULTANT | CLIENTS 2011 - 2016 Team Management LI & FUNG | Oxford WW • Consulted and defined aesthetic of new private label brand ‘Knox Rose’ Merchandising for Target, launched Fall 2015 Styling JEANNE PIERRE | GRI Retail Group based in China • Created concepts, mood boards and designs for brand relaunch for LANGUAGES Resort, S/S 2015 Women's

English: Fluent JOAN & DAVID | GRI Retail Group based in China • Designed a full Fall-Winter 2014 collection, luxury mainline Spring 2012 Italian: Conversaonal collection and designed a full coat range for Fall-Winter 2011/12

JASON WU | TSE Cashmere • Designed and managed the Spring capsule collection, from concept to production, creating looks and organizing the show for NY Fashion Week Fashion Designer &

Brand Consultant

PROFESSIONAL EXPERIENCE continued [email protected] DESIGN DIRECTOR 2011 - 2013 347-280-7302 JENNIFER LOPEZ | Kohls | New York

www.petermcl.com • Worked with Ms. Lopez to launch her lifestyle brand, growing the business 48% beyond projections after the first year • Linkedin.com/in/petermcl Created 13 deliveries per year including subsequent brand extensions; Sleepwear, Petites, Plus, Swimwear, Intimates, Outerwear and Activewear. Provided creative input for Accessories, Bags, Sunglasses, Jewelry, Shoes and Home, establishing total cohesive vision for the brand TECHNICAL SKILLS DESIGN DIRECTOR 2007 - 2008 ELIE TAHARI | New York

Adobe Illustrator • Head Designer for T Tahari private label, increasing sales by 35%, delivering 12 collections per year, managing team of 7 designers Adobe Photoshop Microso Office SENIOR DESIGNER 2005 - 2007 | Amsterdam, Netherlands Hand Illustraon • Built the wovens category within Women’s mainline collection, initially Garment Fings Europe, then worldwide

SENIOR DESIGNER 2004 - 2005 ICEBERG | Rimini, Italy. EXTRA • Conceived and launched Womens collection of new diffusion line, Ice B INTRODUCTION TO SENIOR DESIGNER 2000 - 2004 INTERIOR DESIGN VERSACE | Milan, Italy School of Interior Design New York • Designed and oversaw the launch of Versace Sport menswear and 2017 womenswear, including accessories. • Headed the Versace Jeans Couture, Mens & Women’s collections and PROFESSOR designed Versace Young, boys & girls for two seasons Art Institute • Worked as Stylist and Assistant Art Director for the Versace Sport and Taught and mentored Versace Young ad campaigns and catalogues, for the Jeans Couture and students in fashion design, Sport look books as well as the advertising and promotional material for illustration and trend the Versace Hotel in Australia forecasting 2008 - 2010 SENIOR DESIGNER 1999 - 2000 KRIZIA | Milan, Italy PROFESSOR • Kent State University Conceived, Designed the Women’s Pre-collection and Mainline collection Taught 3rd year students in for Fall 2000. Designed the Men’s Mainline collection for Spring 2001 their final semester giving DESIGNER 1998 - 1999 support and guidance with ARCADIA | London, UK their final collection 2010 • Designed for Menswear brands Topman, Burtons and Principles for Men