August 18, 2014 Media Industry Newsletter Vol. 67 No. 32 New York, N.Y. www.minonline.com

September Boxscores: Women's Fashion Gains, But the Pain Remains. Although many women's fashion and beauty magazines came through with flying colors in September with all-time records set by Elle (464 ad pages), Harper's Bazaar (441), People StyleWatch (203), the women's (90) and men's WSJ. (62), InStyle (487) and Marie Claire (269), the cumulative differential for the 157 reporting magazines was still -4.08% versus September 2013. than July's -9.65% and August's -12.24%, but still no emergence from a wilderness caused by such factors as the move to digital, the fragile economy and the terrible weather that impacted the winter and spring. The fourth-quarter is key, and fashion and beauty will be joined by holiday season gift buying. Increased high-end consumer spending over the summer may turn out be a good sign. The best nonfashion September performance was produced by Elle De- cor, with 142 ad pages and a +58.44% differential generated by its 25th anniversary. Publisher Barbara Friedmann and editor-in-chief Michael Boodro will be handing the scepter to Elle counterparts Kevin O'Malley and Robbie Myers in advance of the lat- ter's 30th anniversary in September 2015. The three-year quarterly ad-page differential timeline is indicative that 2014 will be the worst advertising year since 2011-2012: 2011 2012 2013 2014 3rd qtr. 4th qtr. 1st qtr 2nd qtr. 3rd qtr. 4th qtr. 1st qtr. 2nd qtr. 3rd qtr. 4th qtr. 1st qtr. 2nd qtr. 3rd qtr. -4.97% -6.76% -6.06% -6.03% -2.80% -2.38% -0.12% -0.86% -0.88% +0.59% -4.82% -6.15% -5.77% (boxscores on pages 8 and 9) Steve Smith's Eye on Innovation: Don't Steal These Ideas: Disrupting The Mobile Migration. I used to regularly write about how the attributes necessary for mobile design would someday translate to desktop. The limitations of the small screen and task-oriented visitors would force publishers to rethink the awkward experience of the Web. In some sense this has happened, as some sites move toward unified, screen-optimized designs. On the other hand, I am also noticing some bad Web influences and wholly endemic mo- bile habits pop up in the mobile migration. Herein, my hit list of bad habits pub- lishers need to extinguish. The incredible shrinking ambiguous ad label: We already have tons of stats showing that people often feel deceived by native advertising. It is hard for publishers to skirt the charge of deliberately misleading readers when the "sponsored by" or ill- defined icon is cast in light grey and tucked into a corner. Call it an "ad" and be up front about it. (continued on page 4)

• LAUREN BACALL WAS IN HARPER'S BAZAAR ('43) PRE-"BOGIE" ('44)...Page 2 • GRADING THE I HEART IT TEEN APP (30-SOMETHINGS NOT ALLOWED)....Page 3 • ROBIN WILLIAMS' PEOPLE TRIBUTE; MAGS EMBRACE SNAPCHAT...Pages 5 and 6 • EYE ON AD RECALL'S HARD "DRIVES"; SEPT. BOXSCORES.....Page 7, 8 and 9 • PEOPLE EN ESPAÑOL FESTIVAL; SPORTS ILLUSTRATED TURNS 60...... Page 10 www.minonline.com © 2014 Access Intelligence, LLC. Federal copyright law prohibits unauthorized reproduction by any means and imposes fines of up to $100,000 for violations. Page 2 min 8/18/2014 Remembering When Lauren Bacall Was "Discovered" By "Harper's Bazaar." Today, celebrities and supermodels are well-known long before they appear on covers of women's fashion magazines. But in 1942, 18-year-old Betty Joan Perske was unknown when she took modeling jobs in order to pay tuition at New York's Academy of Dramatic Arts. According to the remembrance in a Glamour blog, that resulted in a "chance meeting" with Harper's Bazaar fashion editor Diana Vreeland. The result was Perske on the March 1943 HB cover posing for Louise Dahl-Wolfe (a pioneer female photographer) in front of a Red Cross facility that was appropriate during World War II. Director Howard Hawks liked what he saw in HB and hired Perske to costar with future husband Humphrey Bogart in To Have and Have Not. She was already using her mother's Bacal maiden name, which helped create the Lauren Bacall stage name that made her famous up to her death on August 12 at age 89. Vreeland (1903-1989) was among the great fashion editors, and her 1962 move to Vogue editor-in-chief was a coup for Condé Nast chairman S.I. Newhouse, Jr. and 1962-1994 editorial director and past Vogue art director Alexander Liberman. But Vreeland was fired by the two in 1971, and successor Grace Mirabella received the same fate in June 1988 when they replaced her with Anna Wintour. How Much of a Condé Nast Insider is New Lucky Group CEO Josh Berman? Perhaps not much, because the August 11 co-venture with Josh Berman's BeachMint e-commerce fashion platform applies only to Lucky, and Condé Nast will maintain majority ownership once the Lucky Group ramps up in early 2015. But before signing the agreement, Berman and his advisers surely had to be given access to Lucky's financials, and as far as we know, no outsider had held that privilege with a CN title since S.I. Newhouse, Jr. and his fam- ily bought the company in 1959. Although Domino is also a co-venture since relaunching last fall, it being all but dormant since January 2009 (there were a few newsstand-only special-interest publications) made the financials negligible. Historically, the profits and losses of every CN magazine have never been disclosed during the Newhouse era. If the Lucky Group prospers under Berman and former Lucky general manager Gillian Gorman Round and editor-in-chief Eva Chen in their new respective capaci- ties as president and chief creative officer, this may not matter. If not, then what? Where Digital "Whiffs." It has been two decades since magazines got the technology to run fragrance ads with scent strips. To some degree, the enthusiasm waned after a few years because of the expense and because of reader complaints over allergies. There was the added hassle of a new mailing list of subscribers who demanded unscented issues. But in the first half of 2014, scents again made sense. MediaRadar measured 296 such ad pages in major consumer magazines, which were 17 more than in first-half 2013. Cosmopoli- tan led with 48, as senior VP and publisher Donna Kalajian Lagani told AdAge.com on August 13 that "the best way to have women buy fragrance is to have them smell it." Perhaps the fragrances of 2014 have more scent appeal, because we have heard of no com- plaints. But tech can only go so far, because as Group M managing partner and director of print George Janson told Ad Age: "No one has really figured out a way to sample [the fra- grance] digitally."

Editor-in-Chief: Steven Cohn ([email protected]) 203/899-8437 Digital Media Editor: Steve Smith ([email protected]) 302/691-5331 Editorial Director: Bill Mickey ([email protected]) 203/899-8427 VP Content: Tony Silber; Director of Business Development: Scott Gentry ([email protected]); Director of Market Development: Laurie M. Hofmann ([email protected]); Marketing Director: Kate Schaeffer ([email protected]); Assistant Marketing Manager: Marly Zimmerman ([email protected]); Associate Editors: Arti Patel (apatel@ accessintel.com) and Caysey Welton ([email protected]); Production Manager: Sophie Chan-Wood ([email protected]); Graphic Designer: Yelena Shamis ([email protected]) Editorial Intern: Samantha Wood ([email protected]); Senior Account Executive: Tania Babiuk ([email protected]); Boxscores ([email protected]) SVP, Media Group: Diane Schwartz; Access Intelligence, LLC President & Chief Executive Officer: Don Pazour; Division President: Heather Farley; Subscriptions/Client Services: 888-707-5814; List Sales: Statlistics, 203-778-8700; Advertising: 203-899-8498; Reprints: Wright’s Media, 877-652-5295 ([email protected]); Editorial Offices: 10 Norden Place, Norwalk, CT 06855; 88 Pine Street, Suite 510, New York, NY 10005; Faxes: 203-854-6735, 212-621-4879; www.minonline.com Access Intelligence LLC, 4 Choke Cherry Road, 2nd Floor, Rockville, MD 20850; Ph: 301-354-2000 Published 2014 © by Access Intelligence LLC. Distributed via email and online. For email and postal address changes, allow 2 weeks notice. Send to: Client Services or call 888-707-5814. For advertising info contact 301/ 354-1629. Contents may not be reproduced in any form without written permission. Subscription Rate: $1049 min 8/18/2014 Page 3 A PINTEREST just FOR TEENAGERS. The old saw about social networks is that their youthful users are easily bored and always on the lookout for the next cooler hangout. While some use the Myspace and Friendster argument to predict the imminent demise of giants like Facebook and Twit- ter, it seems clear at this stage in social media history that certain gorillas will continue to tip the scales at 500 pounds and above. But the point still holds that fragmentation and niche appeal will impact social networking. Users get disen- chanted or bored or find more targeted platforms that appeal to specific interests and sensibilities. Enter I Heart It, a relatively minor social network with a modest 3 million monthly users. Recently, it rolled out its app version. The company is six-years-old, but has gained notori- ety for some of the native ad campaigns it's run for the new Daniel Radcliffe What If film, as well as campaigns for Vera Wang and Victoria's Secret Pink. The advertisers are flock- ing to I Heart It because of its attractive niche audience and unique tone. Almost all of the members are under age 24. The network distinguishes itself with its near-smarmy inspi- rational tone. Its collections are stuffed with flower images, uplifting adages, messages of self-esteem and empowerment and bling. In Pinterest-like fashion it lets users craft attrac- tive profile pages and collections of images. It is the virtual equivalent to the poster-strewn walls of a 15-year-old teenage girl's bedroom. It is also an antidote to mom and dad's Face- book, Instagram and Pinterest. As an app, I Heart It is all about the images, almost to a fault. You are presented with a wall of images and a simple interface for searching objects by tags you may like. The app is strongest in keeping you in the stream by pushing related images to the user at every turn and allowing the user to pursue tags. If you want to spend a day looking at One Direction pics, this is the place. The app is clearly less mature than the website, however. Text descriptions of posted images trail off the screen, and the text itself is often too small for a smartphone screen. Navigation is more than a little confusing. While the app invites you to follow tags and related posts down a rabbit hole, but it is not always easy to get back out. For instance, I even had trouble backing out of my own profile page. Even the instructional overlays for new- bies were intrusive and unclear. Unlike Instagram or Twitter, the app does not access the camera directly for posting mobile inspiration. You need to access the camera roll or type in a URL. Unlike the website, where you can add a tool to your browser for image grabbing, there is no easy way to add to the collec- APP REPORT CARD tions other than Hearting or sharing images already in the network. For image-based networks like I Heart It and Pinterest, collecting User Experience B- Web objects is just too hard to do from their mobile apps. Not surprisingly, magazines like Lucky, Twist, J-14 and other teen Overall Design B and shopping vehicles are already present at I Heart It and have Social Integration B+ several thousand followers. This is less a traffic driver (no links we could see attached to posts) than a brand play. However, with the Mobile Utility C ability to post to other social networkss, it has a reach beyond its own membership. Monetization B+ The app needs work on some fundamental levels. But it illustrates where there is room for niche social networks that map very well Final Grade B- against magazine segments. This is one to watch and try. Page 4 min 8/18/2014

EYE ON INNOVATION STEVE SMITH

DON'T STEAL these ideas: DISRUPTING THE MOBILE MIGRATION (continued from page 1)

John Oliver's recent take down of the native format just turned this deceptive practice into a joke and publishers are the brunt of it. While you are at it, the "We Thought You Might Like" boxes you are renting out to Outbrain and Taboolah, et. al. are massive when poured directly into a mobile stream and even more easily mistaken for your editorial content. In my mind these content referral widgets already erode the dis- tinctiveness of a media brand. On mobile screens the effect is amplified. I hope that banner was worth it. Because of the programmatic advertising that a lot of you are weaving into your direct sales, ads look like hell on mobile. The ad cre- ative is repurposed from the Web and looks microscopic. There is barely a pixel's worth of difference between the close button and the click through. And they inevita- bly clash visually with that pleasant mobile redesign you just did. Even worse, they are stacking up. I have been to some of your sites to be met with a house app ad on top pushing the native app on me, stacked atop leaderboard and with a bottom banner to boot. TheAtlantic.com serves me two stacked app ads above their own logo. Add to that the pop-up nav bars on the mobile browser and you have a ridiculously narrow pane to see the content. Your oversized images make my thumb ache. This new trend towards us- ing enormous images and headline overlays on home and article pages is a terror on mobile. You should not have to scroll five times just to see five headlines. Even on desktops some of these designs (I am looking at you ReadWrite.com and Yahoo! Beauty) are absurdly inflated. Whatever happened to "above the fold?" And for those chasing some sort of luxe or high-quality effect, doesn't work if everyone is doing it. Your ads are breaking my rhythm. I am not sure what the technologi- cal problem is here, but a number of the larger mobile ad units seem to ignore the swipe gesture for scrolling. When you are working your way down an endless feed, the process is made jagged and suddenly un- responsive, as if you hit a slippery patch. Publishers need to talk to the ad servers or underlying ad tech providers about this, because it's where ad clutter becomes more than visually intrusive but dis- ruptive to the experience. Autoplay is an irritation on desktop and downright rude on mobile. This is another publisher scheme to pile on ad views when they are not earned. Autoplaying video on a page load has gotten all the more pernicious when publishers disable the pause key to keep you from controlling the experience. Unless a user is in Vine where autoplay is endemic to the experience, surprising a mobile user with audio-on video regardless of their location is anathema to mobility. Treating the mobile device like any other screen simply tells your user that you are oblivious to their needs and the technology's obvious potential. Share everywhere. All research points to users sharing content more often on mobile than on desktop. They not only pass articles and images to friends but also share back to themselves to read or take action with another screen. Publishers still miss this. The share tools are most often tucked at the top and/or bottom of a lengthy article, exactly where the reader doesn't need them. The good news is that most of your sites look a lot better on mobile this year than last. The bad news is that most publishers are still putting incremental monetization ahead of user experience and marring an otherwise good core design.

Steve Smith (popeyesmith @c o m c a s t .n e t ) is digital media editor for min/m i n o n l i n e .c o m . He posts regularly on minonline and directs the min Webinars. Smith also co-chairs min's Digital Summits, and he is based near Wilmington, Del. min 8/18/2014 Page 5 will "People's" Robin Williams Tribute Have Jacksonian Newsstand Sales? Ever since March 1974 People founding editor Dick Stolley "blew it" by not putting Elvis Pres- ley on the cover following his August 16, 1977 death, celebrity post-mortems have been big business at the magazine. Last week, it was renowned actor and comedian Robin Williams' tragic suicide on August 11. Current editor Jess Cagle and his staff pulled a near all-nighter to release the cover for the August 25 print edition and to anchor People.com's digital coverage. That should curb some of the newsstand enthusiasm, and Williams lacking the following of Elvis and Michael Jackson will likely reduce the sum to a level more modest than the 2.4 million generated by the Jackson tribute on July 13, 2009. More comparable is the 1.2 million from the February 28, 2012, salute to Whitney Houston. Although the digital and social media parameters are about the same as with Houston, an additional effect will come from People's new $4.99 cover price, which is up $1 from before. MIN’S WEEKLY BOXSCORES (Week of August 18, 2014) Issue 2014 Issue 2013 YTD YTD Date Ad Pages Date Ad Pages % Diff. 2014 2013 % Diff. AMERICAN PROFILE 8/17 9.20 8/18 6.95 32.37 271.56 298.32 -8.97 BLOOMBERG BUSINESSWEEK 8/11 22.00 D 8/12 29.33 D -24.99 565.48 682.96 y2 -17.20 CQ WEEKLY Next issue September 8, 2014 109.98 117.36 y3 -21.98 ECONOMIST, THE (N.A) 8/16 10.50 8/17 16.50 -36.36 661.64 842.28 -21.45 8/15 21.00 8/16 23.58 -10.94 593.97 679.08 y -12.53 GOLFWEEK 8/15 7.50 8/16 10.69 -29.84 450.73 577.74 -21.98 IN TOUCH 8/18 18.16 8/19 14.66 23.87 476.49 419.65 13.54 LIFE & STYLE WEEKLY 8/18 11.49 8/19 9.49 21.07 312.14 317.85 -1.80 NATIONAL ENQUIRER 8/18 11.64 8/19 16.00 -27.25 460.28 528.51 -12.91 NATIONAL JOURNAL Next issue September 6, 2014 132.50 196.50 y6 -32.57 NEW YORKER, THE 8/11 25.82 D 8/12 27.53 -6.21 470.60 563.22 -16.44 NEW YORK TIMES MAGAZINE 8/17 8.50 8/18 17.40 -51.15 978.06 1,020.09 -4.12 NEW YORK MAGAZINE (Fall Fashion) 8/11 81.01 D 8/19 83.44 -2.91 1,098.92 1,292.42 y7 -14.97 OK! 8/18 22.33 8/19 25.64 -12.91 769.80 839.52 -8.30 PARADE 8/17 6.67 8/18 7.50 -11.07 242.48 269.92 -10.17 PEOPLE 8/18 58.60 8/19 59.71 -1.86 1,867.76 2,006.98 -6.94 SPORTS ILLUSTRATED 8/18 24.78 8/19 38.79 -36.12 765.29 820.58 y -6.74 STAR 8/18 20.81 8/19 34.92 -40.41 871.64 849.90 2.56 TIME 8/18 10.00 8/19 14.00 -28.57 515.78 576.73 -10.57 TV GUIDE 8/11 18.25 D 8/12 23.53 D -22.44 409.12 420.45 y -2.69 USA TODAY 8/8 27.78 8/9 17.39 59.75 801.53 910.01 y -11.92 " " SPORTS WEEKLY 8/6 0.25 8/7 0.31 -19.35 14.11 10.88 y 29.69 USA WEEKEND 8/17 7.65 8/18 7.67 -0.26 251.14 289.42 y -13.23 US WEEKLY 8/18 47.32 8/19 40.32 17.36 1,055.23 1,160.52 -9.07 WEEK, THE 8/15 4.00 8/23 5.27 D -24.16 199.26 x 259.96 -23.35 WOMAN'S WORLD 8/18 4.50 8/19 6.83 -34.11 204.54 221.86 -7.81 x = One more 2014 issue; y = One more 2013 issue; y2/3/6/7 = Two, three, six and seven more 2013 issues; D = Double issues Register Your Team Today: www.minonline.com/advertisingsummit Keynote:

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24462_Strip Ad_min advertising summit_KeyNote.indd 1 8/7/14 12:52 PM Page 6 min 8/18/2014 SO THAT IS WHY SNAPCHAT IS GETTING SO MUCH LOVE If you missed the memo, messaging apps are burning up the mobile and social terrain, at- tracting massive audiences and now brands. Snapchat, the ephemeral photo-sharing app, is an early favorite among advertisers. Companies like American Eagle, Heineken, and media brands like MTV and InStyle are using it. In fact, InStyle used the channel to reveal its September cover. InStyle tells min that its Snapchat followers doubled after the cover reveal. That mes- sage had an open rate of 80%, which is unheard of on most other channels besides SMS. But what are the numbers behind the hype? It turns out that this isn't a case of des- perate companies chasing a cool meme mindlessly. According to a CivilScience survey of over 18,000 respondents, 14% of U.S. consumers have used Snapchat. That is impressive given the newness of the utility and app. Also significant, half of those users say they "love it". But who are these Snapchatters and why would you want to target them? They are two times more likely to be under age 24 than average. And, yes, this is a girl thing, with 69% of respondents female. There is also a clear geographic skew toward the Northeast mil- lennial segment, with 55% of users 18-34 loving it. The sweet spot for Snapchat is the college segment where 43% of its users are 18-24. That is a massive focus in a narrow demo, but one that publishers often covet because it's a stage where consumption habits develop. What's especially noteworthy about Snapchat is its crossover with other social net- works. For instance, its users are three times more likely to also love Instagram. More significant, they are twice as likely to get fashion inspiration from social media sites, and 95% more likely to say their media choices are influenced by social media contacts. In other words, these are the people using social as media discovery mechanisms. There are also high levels of content sharing on social. In short, Snapchat has a seemingly inflated, but deserved, importance in the market be- cause it collects social influencers. They are 50% more likely to try new products before others and 87% more likely to say that fashion trends impact their clothing choices.

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Questions? Contact Marly Zimmerman at [email protected] min 8/18/2014 Page 7

GfK MRI's EYE ON AD RECALL

Top-Noted Ads in April 2014 Business/Finance Magazines How do you make ads for cars and trucks stand out from the crowd? Be sure to include them in the business and financial consumer magazines, as Mercedes-Benz and Kia did in April. Mercedes scored the highest reader recall in those titles with a monochromat- ic effort for three entries in the company's line of Sprinter vans, according to GfK MRI's Starch Advertising Research. Among surveyed readers of Entrepreneur, 90% recalled having seen the ad. Rolling in second was Kia's Laurence Fishburne and The Matrix-themed effort, which was noted by 88% of surveyed Black Enterprise readers for the South Korean automaker's K900 model. Kia also had the third most-recalled ad (the same K900 spread) noted by 84% of Inc. readers contacted by Starch. Along with data on the top three ads that consumers noted, or recalled having read, GfK MRI also listed the audience for these magazine issues from its Issue Specific study.

Rank: #1 Mercedes-Benz Sprinter Van Magazine: Entrepreneur Category: Commercial Vehicles Noted: 90% Issue Specific Audience: 2,687,000

Rank: #2 Kia K900 Rank: #3 Kia K900 Magazine: Black Enterprise Magazine: Inc. Category: Cars & Light Trucks Category: Cars & Light Trucks Noted: 88% Noted: 84% Issue Specific Audience: 2,858,000 Issue Specific Audience: 1,143,000 Page 8 min 8/18/2014 % 9.04 1.62 2.57 1.37 5.75 0.44 6.06 1.37 -0.02 -5.21 -3.17 -2.38 -5.14 -9.56 -2.75 -3.97 -0.72 -5.07 -8.38 -8.94 -9.71 -0.76 -7.83 -3.62 15.17 -36.62 -18.10 -14.03 -22.95 -13.78 -11.78 -17.73 -17.23 -12.04 -13.11 -32.44 Change y y 2013 581.33 pages 695.14 511.38 185.30 655.13 640.56 463.58 447.00 473.17 474.40 413.86 540.72 174.21 448.29 825.78 428.24 362.13 379.65 352.44 270.82 276.64 586.96 299.00 792.87 618.42 675.99 421.85 419.35 353.32 825.93 614.57 1,167.58 1,976.45 1,051.13 1,782.28 1,404.12 2014 pages 175.64 635.93 501.20 505.47 514.79 480.84 486.59 413.79 604.03 416.61 184.22 439.64 395.46 679.35 354.45 363.71 360.15 318.74 238.21 269.03 563.66 189.50 752.69 566.58 615.53 380.87 416.18 325.66 634.38 796.06 503.35 1,183.52 1,929.42 1,065.51 1,204.19 1,489.26 % 6.85 6.54 0.85 1.30 0.20 1.84 9.16 0.13 -8.02 -7.89 -6.62 -8.16 -5.08 -5.93 -7.61 -3.75 -0.68 -9.31 -4.40 16.23 19.00 10.67 10.69 23.70 17.20 -25.00 -12.28 -36.13 -12.67 -14.68 -20.09 -25.04 -18.35 -18.17 -24.27 -13.96 Change Sep. 2013 61.68 69.73 58.02 69.44 75.12 13.58 76.73 92.24 44.67 43.76 54.48 27.21 87.04 78.92 19.66 26.00 86.20 43.72 66.37 47.17 58.40 38.00 82.88 138.18 110.51 457.13 106.68 104.63 116.12 205.77 398.05 203.55 246.52 224.82 124.05 108.47 A A A Sep. 2014 88.25 71.69 64.14 50.67 63.96 91.02 60.03 16.16 78.43 62.65 75.48 45.05 44.33 54.59 24.99 82.62 87.34 18.50 19.50 51.24 61.32 45.40 58.00 38.70 75.16 93.33 487.02 118.08 108.43 155.82 440.60 106.63 203.81 269.10 214.92 108.82 LUCKY IN STYLE INC. HGTV HOT ROD HOUSE BEAUTIFUL HEALTH HEALTH FOOD NETWORK MAGAZINE LIVING STEWART MARTHA LATINA LATINA KIPLINGER’S PERSONAL FINANCE PERSONAL KIPLINGER’S FAMILY FUN FAMILY HANDYMAN, THE FAMILY FIELD & STREAM FIRST FOR WOMEN (Aug 4) (Aug/Sept) FITNESS FLEX FAST COMPANY FAST EVERY DAY w/RACHAEL RAY DAY EVERY HARPER’S MAGAZINE HARPER’S BAZAAR GUIDEPOSTS GOLF MAGAZINE GOOD HOUSEKEEPING GOLF DIGEST FOUR WHEELER 4-WHEEL/OFF-ROAD GENTLEMEN’S QUARTERLY FLYING FOOD & WINE MARIE CLAIRE Publication GLAMOUR ESSENCE ESSENCE ESQUIRE % 8.81 6.44 1.17 3.26 7.23 6.40 6.78 8.04 9.60 3.88 2.00 6.35 -7.29 -0.45 -0.98 -8.16 -4.48 -0.68 -7.05 -4.61 -9.58 -2.48 -1.99 19.02 68.04 12.68 -17.41 -12.74 -35.56 -25.34 -22.70 -22.82 -13.05 -18.48 -11.67 -11.70 -10.57 -11.49 Change 2013 58.71 40.08 pages 687.89 897.97 374.30 216.93 484.52 397.08 537.56 386.46 288.56 131.34 696.73 256.39 378.23 596.86 401.69 113.61 535.81 107.40 454.19 236.58 499.28 455.95 507.28 473.64 289.77 719.73 375.15 318.46 396.98 614.36 667.96 240.50 1,013.78 1,224.96 1,818.34 1,077.53 ’S MONTHL Y BOX S CORE 2014 MIN 37.83 67.35 pages 496.12 445.50 490.19 469.10 832.50 179.17 395.31 288.52 101.37 719.45 361.29 256.00 223.06 235.48 775.11 640.01 327.46 100.35 498.02 114.27 451.46 485.00 225.68 447.92 881.45 511.71 324.82 653.38 317.60 747.65 335.48 351.37 654.66 1,216.63 1,773.26 1,067.02 % 1.45 1.23 8.00 1.04 4.49 0.75 8.91 3.71 20.89 -3.08 -5.93 -6.42 -9.71 -6.90 -4.38 -7.79 -0.07 -4.98 -7.69 17.17 26.12 25.63 12.69 14.08 58.96 58.44 10.06 18.14 -18.37 -28.34 -36.02 -42.04 -10.66 -11.21 -16.77 -19.40 -32.72 -11.13 Change O 3.94 6.92 Sep. 2013 35.14 52.89 92.25 29.12 37.75 49.25 62.89 26.82 47.66 41.00 29.00 58.17 63.17 89.87 38.49 17.91 15.34 73.69 66.67 59.11 56.99 41.62 79.43 36.11 85.00 38.15 50.87 87.90 25.00 293.22 127.95 112.62 147.99 443.64 146.81 171.65 A 4.95 Sep. 2014 44.32 51.26 93.59 23.77 42.54 59.54 45.07 17.16 54.37 37.02 11.00 27.00 64.02 60.40 38.89 10.38 13.62 61.33 67.17 47.64 52.55 98.77 41.59 93.07 42.66 88.15 36.25 45.21 81.14 27.00 275.82 119.73 114.00 132.21 463.54 142.39 186.95 BICYCLING BICYCLING BLOOMBERG MARKETS BON APPÉTIT BOYS’ LIFE BRIDES (Aug/Sept) BETTER HOMES AND GARDENS BLACK ENTERPRISE BOATING CRUISING WORLD COUNTRY LIVING COUNTRY AMERICAN PHOTO ARCHITECTURAL DIGEST AUTOMOBILE BACKPACKER AMERICAN BABY MONTHLY SPORTS ATHLON THE ATLANTIC, CAR AND DRIVER ENTREPRENEUR Publication CYCLE WORLD DASH DETAILS DISCOVER EBONY ELLE DWELL WELL (Sept/Oct) EATING ELLE DECOR ALLURE COASTAL LIVING COASTAL CONDÉ NAST TRAVELER COSMOPOLITAN CAR CRAFT CHICAGO CIRCLE TRACK COMPETITOR min 8/18/2014 Page 9 % — 6.62 -5.64 1.21 1.10 2.81 3.92 3.91 8.46 0.22 7.47 4.59 10.91 -2.35 -5.54 -0.22 -4.73 -2.70 -3.64 -1.89 -1.24 -4.97 -1.12 23.08 11.22 10.08 13.96 24.08 -24.45 -11.24 -24.48 -17.49 -13.50 -17.50 -11.97 Change

— 2013 67.54 83.88 47.68 pages 563.91 562.64 888.02 601.15 362.17 369.29 782.95 205.35 411.92 755.25 364.61 452.92 703.04 214.05 475.80 409.99 991.60 221.23 347.50 647.34 970.58 480.94 119.83 402.65 291.43 653.76 252.49 711.69 2,034.51 1,194.88 77,250.47 — 2014 74.35 90.98 59.16 pages 570.71 425.05 867.12 739.88 361.39 327.79 591.32 169.44 458.12 734.83 351.33 465.66 749.59 185.15 466.80 426.08 979.28 229.89 385.40 534.07 854.45 457.04 136.56 407.07 288.17 655.22 271.35 744.36 1,921.87 1,138.34 72,891.84 % — -4.08 6.31 9.54 6.62 -8.37 -0.10 -3.03 -1.58 -4.55 -7.28 -1.90 -7.10 -8.36 -3.86 45.93 24.35 18.20 24.15 30.26 72.29 29.19 35.86 16.70 -41.82 -21.61 -27.56 -11.84 -11.46 -32.64 -14.93 -14.09 -33.03 -23.74 -13.25 Change 12,749.80 6.46 Sep. 2013 78.70 53.75 56.55 54.82 94.70 88.32 72.56 47.56 57.87 90.78 62.80 58.20 45.73 41.82 54.00 11.10 68.21 50.49 27.16 37.57 72.39 32.08 No issue 167.92 285.01 114.04 105.92 125.00 660.60 168.62 236.41 190.69 118.06 42.30 Sep. 2014 45.79 83.18 63.53 44.33 48.33 68.60 85.64 90.08 61.95 63.39 50.00 42.40 38.85 78.80 14.34 52.02 50.44 36.90 34.43 84.48 27.83 12,230.25 11.13 No issue 112.46 303.00 141.81 104.25 110.68 630.54 143.44 231.91 203.31 113.50 WIRED W TRIATHLETE TRAVEL + LEISURE TRAVEL TOWN & COUNTRY TOWN & COUNTRY THIS OLD HOUSE YACHTING WORKING MOTHER (Aug/Sept) WOMAN'S DAY WOMEN'S HEALTH 8/16/14) fashion; (Women's WSJ. " (Men's fashion; 9/13/14) YOGA JOURNAL TOTALS VERANDA VOGUE TEXAS MONTHLY UNITED HEMISPHERES TIMES VEGETARIAN VANITY FAIR VANITY VELONEWS Publication TENNIS (Sept/Oct) SUCCESSFUL FARMING SUNSET SPRY LIVING SPRY (PEOPLE) STYLEWATCH OF HOME (Sept/Oct) TASTE TEEN VOGUE SMITHSONIAN SPECTRUM, IEEE KIDS ILLUSTRATED SPORTS SHAPE SKI SKI x = One more 2014 issue; y 2013 E Estimate; D Double issue A = Anniversary issue % 8.00 2.49 0.39 0.54 1.68 0.16 -5.78 -9.04 -5.43 -5.95 -3.50 -3.30 -6.15 -6.70 -3.39 -1.01 -6.85 -3.52 -2.06 10.77 15.42 16.95 -26.97 -11.87 -13.02 -16.19 -40.69 -10.33 -10.46 -14.92 -13.91 -16.39 -14.05 -16.40 -13.63 -14.97 -13.91 -14.08 -22.96 -29.15 Change y y 2013 99.02 38.08 72.51 pages 831.77 580.76 581.03 502.11 565.19 943.01 741.54 371.06 798.87 313.48 487.24 503.10 462.53 583.37 988.17 283.15 221.21 214.27 215.52 691.39 151.13 246.90 451.29 928.39 737.19 280.20 419.08 470.02 345.59 303.34 220.05 137.33 215.61 562.97 314.36 626.79 547.11 ’S MONTHL Y BOX S CORE x MIN 2014 93.64 42.18 62.30 pages 898.34 486.73 505.40 473.10 335.22 966.51 349.00 802.00 450.46 674.52 315.17 436.90 393.50 502.24 826.18 243.36 213.47 207.20 578.01 141.01 238.54 446.74 801.89 626.86 323.41 351.40 303.82 160.61 202.26 322.87 404.65 204.98 157.46 496.17 303.29 444.05 535.82 % 6.88 6.96 7.92 8.71 1.11 2.78 -8.64 -4.76 -6.46 -3.38 -5.13 -5.93 -7.34 -9.00 44.44 17.27 10.20 13.73 22.72 31.96 21.24 -17.78 -20.18 -20.58 -34.77 -10.42 -16.73 -21.13 -14.68 -15.92 -16.27 -24.45 -11.80 -28.22 -32.20 -30.13 -18.65 -12.29 -15.56 -50.49 Change 5.00 26.9 Sep. 2013 68.45 89.44 80.32 49.78 14.40 49.00 64.72 54.00 88.92 37.62 53.32 82.52 68.74 60.78 22.98 47.33 27.83 51.25 35.82 36.95 33.81 35.03 15.33 40.00 70.75 52.45 90.00 44.25 21.24 41.58 85.50 124.96 107.02 113.50 109.99 165.14 126.29 113.50 5.51 Sep. 2014 56.28 81.71 63.79 32.47 12.90 46.67 85.42 53.89 78.00 95.11 29.67 45.49 69.38 64.30 50.89 24.80 44.90 83.10 31.65 48.21 43.96 90.65 48.76 40.99 38.08 15.50 27.12 49.43 42.67 92.50 41.00 18.63 35.11 28.75 42.33 146.54 109.66 145.66 103.28 MEN'S JOURNAL MEN'S HEALTH Publication MEN'S FITNESS READER’S DIGEST RELISH ROAD & TRACK ROBB REPORT SAIL MORE ORGANIC GARDENING (Aug/Sept) PREVENTION (Aug/Sept) SPORTSMAN SALTWATER REDBOOK ROD & CUSTOM RUNNER’S WORLD MOTOR TREND MUSCLE & FITNESS " HERS (Sept/Oct) GEOGRAPHIC NATIONAL (Sept/Oct) HEALTH NATURAL NG KIDS O (OPRAH MAGAZINE) OUTDOOR LIFE OUTSIDE PARENTS PEOPLE EN ESPAÑOL PLAYBOY POPULAR SCIENCE SCIENTIFIC AMERICAN SELF NG TRAVELER (Aug/Sept) NG TRAVELER POPULAR MECHANICS POPULAR PHOTOGRAPHY POWER & MOTOR YACHT (Aug/Sept) SAVEUR SCOUTING (Sept/Oct) MONEY MONEY MAXIM SEVENTEEN Page 10 min 8/18/2014 "People en Español's" August 30-31 Festival Follows "Essence" Paso á Paso. Paso á paso loosely means footsteps, and People en Español publisher Monique Manso is bor- rowing from the "inspiration and entertainment" formula that has made the Essence Festival a July 4 institution with a record 550,000 attending last month's 20th-anniversary celebra- tion in New Orleans. Both Manso and her boss, Essence president Michelle Ebanks, know that the third People en Español Festival over Labor Day weekend in San An- tonio's Henry B. Gonzalez Convention Center will be comparatively modest in numbers after 40,000 attended last year. "Essence also started small," says Manso. "I envision our event's popularity growing." One reason may be the People en Español Festival presence of the Rev. T.D. Jakes, who becomes the first to "cross over" from the Essence Festival. "His motivational speaking has strong appeal to African-Americans and Hispanics," says Manso. "For us, Jakes fills our audience's demand for 'spiritual content,' and that shows by his book Instinct being a best-seller in English and in the Spanish-language Instinto." Jakes will be among the 30-plus celebrities who will perform or speak over the weekend. "It is up to them to use Spanish or English. We give no directive," says Manso. "But what is interesting from our market research is that millennial Hispanics born after 1980 have a high comfort level in both languages but want to maintain a connection to Spanish." Yet, People en Español is evolving with its first English-language Chica section in June. For now, future plans with Chica are limited to "there will be more." "Sports Illustrated" Turns a "Mortal" 60. The August 11 release of a computerized rendition of the August 16, 1954 launch cover of Milwaukee Braves third baseman Eddie Mathews batting against the New York Giants was anti- climactic. All the 2014 hoopla came in February with the 50th-anniversary of Sports Illus- trated's Swimsuit issue with the parties, TV specials, 107 ad pages and the "Who will on the cover?" curiosity that was answered by models Nina Agdal, Lily Aldridge and Chrissy Teigen. Further, the 32.3 ad-page 60th-anniversary issue was a letdown compared with the 50th-anniversary on September 27, 2004. Then-editor Terry McDonell delayed the release by six weeks to avoid conflicting with the advertising riches of the Summer Olympics and the football previews. He and then-creative director Steve Hoffman assigned artist Jeff Wong to depict athletes in a "Sis- tine Chapel" setting, and the cover collage of god-like jocks produced the only SI issue outside of Swimsuit and the Olympics to exceed 100 ad pages. SI's 60th is not a keepsake, but Richard Rothschild's How the Sports Landscape Looked When [SI] Printed [Its] First Issue in 1954 gives a fine glimpse of the way it was. Roger Bannister breaking the four-minute-mile in May 1954 came with no suspicions of perfor- mance-enhancing drugs. The National Football League's 30,000 average attendance and the U.S. interest in soccer's World Cup won by the former West Germany were puny next to to- day, and football's Los Angeles Rams and San Francisco 49ers were the only teams in any professional sport west of St. Louis. Most significant were the paucity of African-American professional athletes seven years after Jackie Robinson integrated baseball. One reason that Mathews was on the first SI cover was adherence to the belief by some pundits that he would be "the next Babe Ruth." That comparative belonged to Mathews' African-American teammate Henry Aaron, whose first home run on April 23, 1954, was followed by a record 754 more over the next 22 years. Perhaps the early ignorance of Aaron reflected concern over a bottom line in which SI would not turn a profit until the early 1970s. Now, for all the challenges Time Inc. is facing, SI is the company's second most profitable brand after People. Happy 60th birthday to Sports Illustrated, The Editors Steven Cohn, Editor-in-Chief Steve Smith, Digital Media Editor Arti Patel and Caysey Welton, Associate Editors min 8/18/2014 Page 11

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Entry Deadline: August 15 | Final Deadline: August 22