Understanding Metadata and How It Could Improve Your Business

Understanding Metadata and how it could Improve your Business

FX NUTTALL – CISAC

COM10-0222 ©CISAC Metadata

Definition:  Data describing resource (a Sound Recording, a Musical Work, a Film, a Performer..)

Usage:  Rights Management and royalty tracking  Discovery and promotion

©CISAC Major changes of the digital market

©CISAC First conclusion

More tracks available + Usage is more diverse + Smaller royalties per usage = Tracking and reporting must be optimized

©CISAC What does metadata look like

The worst case scenario…

©CISAC Descriptive Metadata for Music

Traditional minimal metadata set for music:

 Title  Main Artist  duration  Genre

Good, but not good enough !

©CISAC Life-Cycle of a song – Part 1

• An author and a composer create a Song (A Musical Work) • The song is registered with a Collective Rights Organization (CRO)

Resource Metadata Musical Author Work Composer

TIP 1: double-check the spelling and consistency of your name!

©CISAC Life-Cycle of a song – Part 1

• In iTunes, Consuelo Velàzquez – Author of Besame Mucho – has 10 different spellings..

C. Velazquez Consuele Velazquez Sylar & Velazquez C. Velasquez Consuleo Velàsquez C. Velazquez / Sylar Velazquez Velazquez, torres, Consuelo Velazquez & Sylar S. Sylar

©CISAC Life-Cycle of a song – Part 2

• The CRO assigns an IPI (and/or an ISNI) to each Creator

Resource Metadata Identifier Musical Author IPI / ISNI Work Composer IPI / ISNI

©CISAC Life-Cycle of a song – Part 2

IPI: Interested Party Identifier 00002961801for Michael Jackson.

ISNI: International Standard Name Identifier 4353 3424 4968 1801 Will be ready in 2011

TIP 2: Check that your IPI Number is the right one ! You can go on your CRO’s web site.

©CISAC Life-Cycle of a song – Part 3

• The CRO assigns an ISWC to each Musical Work

Resource Metadata Identifier Identifier Musical Author IPI / ISNI ISWC Work Composer IPI / ISNI

©CISAC Life-Cycle of a song – Part 3

ISWC: International Standard Name Identifier

T-070.233.007-1 for Billie Jean by M. Jackson.

TIP 3: Make sure your Work has received an ISWC ! (It is mandatory for all CISAC members..)

You can ask your CRO or visit their web site.

©CISAC Life-Cycle of a song – Part 4

• A Record Label creates a sound recording with the minimum metadata set.

Resource Metadata Identifier Identifier Musical Author IPI / ISNI ISWC Work Composer IPI / ISNI Title Artist (Performer) Sound Duration Recording Genre Label

©CISAC Life-Cycle of a song – Part 3

TIP 4: Make sure the Name of the Performer/Band is well registered

Double Check with your Label.

Screenshot from FreeDB.org ©CISAC Life-Cycle of a song – Part 5

• A Record Label (will) assign an ISNI to the Performer

Resource Metadata Identifier Identifier Musical Author IPI / ISNI ISWC Work Composer IPI / ISNI Title Artist (Performer) ISNI Sound Duration Recording Genre Label

!! : ISNIs will only be available starting 2011 ©CISAC Life-Cycle of a song – Part 6

• A Record Label assigns an ISRC to the Sound Recording

Resource Metadata Identifier Identifier Musical Author IPI / ISNI ISWC Work Composer IPI / ISNI Title Artist (Performer) ISNI Sound Duration ISRC Recording Genre Label

©CISAC Life-Cycle of a song – Part 3

ISRC: International Standard Recording Code

US-SM1-99-02991 for Billie Jean by M. Jackson.

TIP 5 : SM1 is a Registrant Code for a Record label. It is easy to get your own Registrant code !

Goto: www.ifpi.org/isrc TIP 6 : ISRC is mandatory for iTunes. • Don’t settle for the dummy MI-SC0-12-34567. It appears over 6’000 times on certain stores !!

©CISAC Exchanging Metadata

Before:

©CISAC Exchanging Metadata

Now:

©CISAC Conclusion

Stupid Metadata: Track 01

Standard Metadata: Title / Artist / Duration / Author

Smart Metadata: ISWC / ISRC / ISNI

©CISAC Conclusion

Smart Metadata = Accurate Tracking = Faster Royalty Payment

©CISAC Identifier interoperability

Online Stores sell more and more compound objects: ITunes LP = 12 Music Tracks + 1 Music Video + Full Lyrics

Identifier Interoperability creates authoritative links between identifiers

©CISAC Identifiers

ISAN

©CISAC Identifiers

ISAN

ISRC

©CISAC Identifiers

ISAN

ISRC

ISWC

ISAN

ISRC

ISWC

ISMN

"Yellow Submarine" (Lennon/McCartney)

In the town where I was born Lived a man who sailed to sea ISAN And he told us of his life In the land of submarines

So we sailed up to the sun Till we found the sea of green And we lived beneath the waves ISRC In our yellow submarine

We all live in a yellow submarine Yellow submarine, yellow submarine We all live in a yellow submarine Yellow submarine, yellow submarine ISWC And our friends are all on board Many more of them live next door And the band begins to play

We all live in a yellow submarine Yellow submarine, yellow submarine We all live in a yellow submarine Yellow submarine, yellow submarine ISTC ISMN

ISAN

ISRC ISNI ISWC

ISTC ISMN

CSI

ISSN IPI ISWC

ISTC ISNI ISRC

ISBN ISAN

CSI

ISSN IPI ISWC

ISTC ISNI ISRC

ISBN ISAN

Actor

Author

Performer Madonna Louise Ciccone Director