broadcaster Asia-Pacific Institute For Broadcasting Development OCTOBER 2011 Kuala Lumpur, Malaysia VOLUME 10 NO.4 ISSN: 1675 - 4751 A New 5-Year Strategic Plan

Reporting on the success of AIBD In his speech, Minister Otgonbayar initiatives for the past 12 months at the said the number of electronic media recent 37th AIBD Annual Gathering/10th and websites is increasing, providing General Conference (GC) and Associated Mongolians access to free media and Meetings, AIBD Director Yang Binyuan more information. said the Institute is now drafting a new five-year strategic plan from 2012 to Mr. Cao Yin, Deputy Director-General of 2016 that will bring about a reinvigorated International Cooperation Department, AIBD in the rapidly changing media SARFT, China, chaired the General environment. Conference as Mr. Thoyyib Mohamed AIBD GC 2011 Waheed, Minister of State for Tourism, Arts Mr. Otgonbayar Yondon, Mongolia’s and Culture, Department of Information, Minister of Education, Culture and Republic of Maldives and President of the Science, graced the inaugural opening General Conference was unable to attend of the 37th AIBD Annual Gathering/10th the membership meeting. General Conference and Associated Meetings in Ulaanbaatar, Mongolia from 25 to 28 July 2011 and spoke of his country’s efforts to develop a sustainable and viable information and media technology sector.

Mr. Yang Binyuan, Director AIBD

“The new plan will enable AIBD to play a Mr. Cao Yin, Deputy Director-General, International more assertive role in capacity building Cooperation Department, State Administration of Radio, Film and (SARFT), China and activities at all levels and encourage more Chairman of the AIBD Strategic Plan Team dialogue and cooperation in formulating a media policy relevant to the present and continued on page 2 future demands of the changing digital Mr. Otgonbayar Yondon, Minister for Education, media landscape,” Binyuan stressed. Culture and Science for Mongolia Increasing Demand for Broadcast Training AIBD members have identified a wide range of training activities that the Institute needs to address as broadcasters begin to take advantage of digital technology. Their developmental needs for training cover content management systems, web mobile service development systems, digital archiving and multi media management, multi media journalism, broadcast journalism, support for digital migration, copyright issues, exchange of information mechanisms, digital content creation/animation, HDTV, 3D TV content, financial management and marketing.

These training areas will form part of AIBD’s capacity building initiatives for members that will be implemented from 2012 to 2016. Broadcasters met in a forum to discuss this topic on 27 July 2011 during the 37th Annual Gathering / 10th AIBD General Conference Developmental Needs Forum & Associated Meetings held in Ulaanbaatar, Mongolia.

continued on page 12 1 Broadcaster for Broadcasting for Excellence Centre of in Bangkokcommencingon26 May2012. Technology (MICT) will hold a three-day pre-summit workshop at the Asia Media Summit region. In addition, AIBD, ITU and Thailand’s Ministry of Information and Communication the in broadcasters to available making is AIBD courses online of number the three to bring will This technologies. broadcasting media digital and digital to migration the on courses online new two as such courses other develop will Academy ITU the and AIBD community. ThiscourseisplannedforSeptember2012. Malaysia Utara (UUM). Both organizations will develop a course on developing creative content for rural Universiti and between partnership AIBD the is example such One Excellence. of Centres more or sharedtwo createcourses by to new other ways explore to from Excellence of Centres specialists and partners met Participants Bangkok. amanagement in meeting held recently Pacific the and CoE’s Asia from the of Officials curricula, resources andexpertise. training sharing Network Global together a into joined being of process the in are networks regional The Academy. ITU the of umbrella the under work all There are eie hg qaiy pcaie tann wt a ubr f ates icuig policy including partners, of number a makers, regulators, andexpertsfrom industryand academia. with training to specialized cooperates and quality theme high a for deliver point focal a as serves node or Excellence of Center Each know-how. capacity and resources expertise, sharing institutions are CoE’s ITU development, ICT rural management, spectrum regulation, technology awareness andbusinessmanagement. and policy in training offersspecialized Institute the Pakistan, Koreaand of Republic Malaysia, Thailand, Iran, region. As the CoE for Broadcasting, and along Pacific with and fiveAsia otherthe Centresin of(CoE) ExcellenceExcellence fromof Centres ITU the of one be to proud is AIBD By Mr. James Sinclair, Programme Manager, AIBD AIBD 2 CoE’s in other ITU regions and is ITU ’s other’s andculture. concerns and respect and of needs developmental members, enhance mutual understanding the meet to and levels all at up step will it cooperation; for grounds common expand and members best the serve the and will Institute that means Exploration This Accommodation. Dialogue, Interest, by guided be will plan new the said Binyuan will endnextyear. AIBD’s(2008-2012) plan strategic current broadcast building. nation to robust relevant environment more a in developing efforts reinvigorate Bangkok and the Declaration of framework the within strength its of leverage the examine will AIBD plan, strategic new the drafting In AIBD A reinvigorated serving itsmembers,” Binyuansaid. in approaches challenging more and new management system so that certificate AIBD can take our improve management to commitment our reaffirms quality Foundation. “This Society by Swiss- and Media based granted certification BC ISAS 9001 the of requirements the complied with has Institute the 2009, Since certificate management Quality human in-house its resources. strengthen and to recruit three new programme managers Secretariat the enabling Binyuan months 12 past Director, AIBD implemented a smooth transition over new the the As payment ofduesforthelastthree years. non- to due suspended were others 10 of AIBD affiliate members to 97. However, number the the increasing 2010, joined in Institute members affiliate new Five broadcasters. 1,251 benefiting activities members, 2011 the Institute AIBD implemented 49 training the June to 2010 to July from that said Binyuan report his In card report Training andmembership A New5-YearStrategicPlan continued frompage1 a arnm ht tns for stands that acronym an IDEA, e directions new explore each accommodate of interests dialogue Broadcaster A more attractive website AMS 2012 to

AIBD launched a new website last January, featuring more content and Examine 2003 attractive design, interactive and user- friendly services that will benefit AIBD members and other stakeholders. Bangkok Declaration New publications Anothai Udomsilp, Director of the The Institute, which will be a learning and Academic Institute for Thai PBS, says the training center, will open its doors to Thai In 2010, AIBD published four books, AMS 2012 will examine the 2003 Bangkok broadcasters and the public in January namely: Handbook on Media Law, Declaration and draft new approaches 2012. It will undertake media research Handbook on Optimising the Broadcast that will make more relevant broadcasters’ and set up a dedicated library focused on Schedule, Media and Good Governance, role in the digital world. media knowledge, an exhibition hall and a and Broadcasting Science. It has also museum on media development. produced a DVD entitled Positive Life In May 2003, the 1st Conference (collection of short films on HIV and AIDS). of the Ministers on Information and A major task of the Institute is to train Thai In 2011/2012, three other publications broadcasting in Asia and the Pacific PBS staff, other broadcast practitioners have been or will be completed. They are region was held in Bangkok to approve and the public in public service Radio Toolbox, Manual for Training the the 1st Bangkok Declaration. The meeting broadcasting. As Director of the Academic Trainers (2nd edition) and Training Needs served as a platform for thematic debate Institute, Anothai said they would initiate Appraisal. to discuss issues and recommendations projects to train women villagers to of broadcasters from the region for produce documentaries from their own The Institute also implemented other presentation to the World Summit on the perspective or citizen journalists to report projects including the World Television Information Society held in Geneva in to other citizens instead of professional Award, AIBD Radio Award, and initiatives 2003. reporters. to build and expand international partnerships. Taking into account the cultural, In collaboration with AIBD, UNESCO,

political and economic and financial FES and many other international New Members of the diversity in the region, Ministers as organizations, the Institute will also Executive Board well as heads of radio and television provide training activities for broadcasters At the GC, The AIBD Executive Board organizations, policymakers, scholars in the region. announced the election of its new and representatives of funding and members. They are China, France, India, development institutions agreed on a set Thai PBS is the only public service Korea and the Philippines that will serve of recommendations covering media and broadcaster in the country that will ensure the Board for two years with effect from 1 globalization, cultural diversity, public that more people view and use it. “That is August 2011. service broadcasting, information divide what motivates us to provide our services and human resource development. to the people. It is the source that Next GC in Nepal The 38th Annual Gathering / 11th AIBD General Conference and Associated Meetings will be held in Nepal from 25-28 July 2012. Mr. Deepak Mani Dhitai, Acting General Manager of , invited members to come to Kathmandu for this meeting and called on them to work towards a common vision of establishing a vibrant and solid electronic Anothai Udomsilp, Director media environment in Asia-Pacific. of Academic Institute for Thai PBS and Yang Binyuan, Director AIBD

In an interview with the Broadcaster, promotes the right to know, where they Anothai stressed the importance of the can learn and get information, so the forthcoming summit, which will gather diversity of content is a must for us. We some 500 leading broadcasters across the must also be a forum of participation globe. He said Thai where people can express themselves on Service (Thai PBS), which is hosting their rights to knowledge and their rights the conference, sees the summit as an to divulgate.” Anothai said. opportunity to showcase the inroads of public service broadcasting in the country, Mr. Deepak Mani Dhital, Acting General Manager, Nepal Television and Mr. Yang Binyuan, Director including the initiatives of Thai PBS in AIBD operationalizing its Academic Institute. 3 Broadcaster o eey rbe, atcpns et they felt participants problem, every for recipes in-depth clear-cut no were there Although discussions. controversial questions, and analysis critical through which the questions managers thoroughly examined other many and these was It and theneedsofstaff? organization the of needs the reconciling of dilemma manager’s eternal the solve I do into how all, of potential most And their performance? turn to and people right the hire to use I should techniques styles should I adopt for which situation? Which leadership Which commitment? a and motivation staff promote as to manager need I do attitudes and Which aptitudes challenges. unprecedented and change turbulent of time a at executives broadcasting to importance growing of topic a people, leading and managing of The first two days were dedicated to the art experiences. and presentations ideas of exchange high-level a and individual discussions, AIBD training room into an arena for lively 12 to 15 September 2011, they turned the eager to listen, learn and contribute. From committed, confident and communicative, consultant and competent for: wish and a hope could that everything were and had positions, come from 11 countries management in Asia and Africa top and senior in them of most participants, The successful of in factors management. key participants exploring among facilitating engagement management, workshop broadcast on the conducted Consultant, Ms. Barbara Skerath, AIBD’s Management ER and MSFsupportedtheworkshop. FES, ABU, affiliates. and members AIBD are These Vietnam. Thailand, and Tanzania Lanka, Sri Pakistan, Nigeria, Malaysia, Myanmar, Mauritius, Maldives, broadcasting regional organizations in , four-day activity the were 17 senior managers from the to Participants and to adapt totheneedsofmediaindusty. participants tools enable and management techniques, quality with of broadcast management styles together elements core the combine to designed project pilot a management management, quality and broadcast on workshop AIBD recently organized a regional training By Mrs. ManilCooray, DeputyDirector, AIBD Management andQualityManagement inBroadcast Success Factors 4 bu qaiy aaeet n h media the more in management know quality about to Asia-Pacific eager executives were the who of region senior countries 11 17 from before spoke Balme 2011, September 15 to 14 From all aspectsofpubliclife.’’ encourage and promoteand in debate democracy public expectations, audience fulfill advertisers competition, of up take ahead to remain to challenges tool different the key a is ever than management more ‘‘quality media), (new and technology in business also but practices in political only not place taking are changes where economies growing fast today’s in that said in He market. competitiveness the and trust media of cornerstone a management: quality on Challenge Optimum S.A., shared his views Geneva-based of CEO Balme, David Mr. a left attitude lasting impression. professional and mind seasoned of positive whose group executives broadcasting a with interact to Skerath said it was a tremendous pleasure them help introduce newstrategies and concepts. to insights new gained had (2nd from left)DavidBalme,(3rd from left)BarbaraSkerathwithAIBDDirector Yang Binyuanandparticipants in thisdirection. convince the top management to proceed to as so teams management their across concepts new these disseminate to want implement to others futurewhile near the in tools these plan participants Some know-how, corporate-wise. the update transparently to & continuously decisions managerial ensure availability of resources, and finally based make fact errors/mistakes, secure people, dedicated the to alarms report & detect feedbacks from the media’s stakeholders, of advantage take systematically to tools challenge based on five key management BCP provide an efficient toolbox to take ISAS up this kit the starter and guidelines standard, 9001 Balme, to According satisfaction • accuracy • to foster excellenceinthree keyareas: tools management implementing of consists industry media the of challenges main the of one that agreed Participants Starter Kit”. Management “Quality the use to started quality management system and finallya get of blocks building the of each of value added the understand 9001:2010), BCP (ISAS media the to dedicated standard management quality the main of requirements the with acquainted get industry, lean • announcers togainmarketshares to becompetitive of themedia strengthentrust and build to contents & innovative & reliability of production audience of the processes editorial and Broadcaster 5 “it was a challenge continued on page 14 page on continued During Chandiram’s mission During to Chandiram’s Viet Nam, the team developed a two-day training program for media professionals, gender integrating inputs from representatives from the Voice of Vietnam, the Ministry of Information and Communications, the Ministry of Labour, Programme Invalids Joint UN / GoV the and and Affairs Social The on training Gender program Equality. is based Focus on on Gender’ ‘Broadcasting and on utilizes for activities hands- to All: principles Nam. sensitive in operationalize reporting Viet gender- The training workshop took place on 28- 29 September in Hanoi. The translation work and workshop were the implemented within training the framework of a Joint Programme that the the with together Government Vietnamese United Nations is carrying out on Gender Equality to enhance the different ministries capacities in of implementing the Law on Gender Equality on and the Domestic Law Violence Control. Prevention and Gender Guidelines Guidelines Gender for Broadcasting in Language Vietnamese AIBD Director, Deputy Manil Cooray, By Mrs. Jai Chandiram said: to contextualize and operationalise guidelines the for use in Vietnam. accounts From the all gender index in Viet Nam seems admirable so I was puzzled with the need for guidelines in Viet Nam. On studying more deeply the gender issues it was clear that there was need to build new awareness laws about on Nam’s Viet gender equality and equity.” The AIBD / FES publication on “Broadcasting for All: Focus a on guideline Gender,” for AIBD, language. Vietnamese the in available be soon will broadcasting, gender-sensitive are Communications and Information of Ministry Vietnam’s and Hanoi in Office UNESCO collaborating in contextualizing this publication by translating the gender guideline into to the country. and relevance to enhance its accessibility Vietnamese From 5 to 9 September 2011, a preparatory translation meeting work. was AIBD engaged held Jai in Chandiram, Hanoi an to experienced trainer plan from the work India, to with the national consultant Professor Le Kivekas Thi from Quy UNESCO and for media Associate print some and this Agency News Expert Vietnam electronic, project. Heidi Television, Vietnam They and Vietnam met representatives from the Voice materials. and contents training of the developing in inputs their solicited and organizations The consensus was to ensure that these training materials were simple and contained best practices in gender sensitive reporting. of Kuala Lumpur. Malaysia (RTM) and tour around the city visit the studios of Radio and Television The participants also took time out to Mr. Yang Binyuan, Director AIBD presented the AIBD presented Binyuan, Director Yang Mr. certificates to the participants during the closing ceremony Broadcaster 6 Broadcaster 7

demands building a media literate public that will effectively comprehend and utilize media

world’s poor. Food and poor. inadequate water world’s educational scarcity, and employment opportunities, 29 - 30 May 2012, Bangkok, Thailand Bangkok, 30 May 2012, 29 - ASIA MEDIA SUMMIT 2012 SUMMIT MEDIA ASIA

Inaugural Session and Keynote Address Break Tea PlenaryMedia Make a Difference? Session 1 Media, Development and Conflict: Can Plenary Session 2 Building a Media-literate Public 2012 Awards Television of the World Presentation Lunch Break Networking and Market Mediahub Impact: Media in Today’s Society Creating Media in Today’s Impact: 0945 – 1015 1015 – 1130 1300 – 1400 1400 – 1600 0900 – 0945 Development remains elusive for the Enhancing role media’s in development Day One : 29 May 2012 1130 – 1245 1245 – 1300 and limited access to health services are some urgent challenges peace and security without that which development is confront not possible. Climate many change also impacts stakeholders development. How can of media pursue development. And so meaningful are to reporting address poverty access alleviation, to peace opportunities, and and security, wealth creation? Is community radio and television making any difference? Are there best practices that highlight capacity media’s to make a difference? What is missing? society civil greater to contribute can public literate media A ethics. good and professionalism promote to media engage and content participation in development and contribute towards the establishment of more robust media organizations and the functioning of a What healthy are new democracy. approaches to enhance media literacy? Is media paying lip service to media literacy? What more can be done? and sustain a strong public trust and create impact in today’s society. impact in today’s public trust and create and sustain a strong The Asia Media Summit 2012 will examine these issues, offer best practices and identify measures that support media’s efforts to build to efforts media’s support that measures identify and practices best offer issues, these examine will 2012 Summit Media Asia The needs and interests? How can social media improve media’s sustainability in the context of development? media’s How can social media improve needs and interests? professional and ethical standards as well as sustainability? Is public service broadcasting still a viable alternative to serve the public’s still a viable alternative as well as sustainability? Is public service broadcasting to serve the public’s and ethical standards professional limited by its structure, regulation, and culture? How can media engage more to serve the ends of development without risking In Asia-Pacific, has media served as a positive force or stumbling block to development? Is its capacity to serve the ends of development of ends the serve to capacity its Is development? to block stumbling or force positive a as served media has Asia-Pacific, In innovations, creative capacity building approaches, and new delivery platforms to serve both business and development ends. and capacity building approaches, innovations, creative of development and its consequences demand a dynamic and sustainable media organization, able to adapt to technology and program program and technology to adapt to able organization, media sustainable and dynamic a demand consequences its and development of Strategies differ, from adhering to a free and pluralistic media to imposing a more regulated arrangement. The enormity and complexity and enormity The arrangement. regulated more a imposing to media pluralistic and free a to adhering from differ, Strategies equity and equality for all people. equity and equality environment environment can create wealth in develop society, potential people’s to pursue creative and productive lives, and contribute towards report report issues on national strategies, social justice and inclusion, social and environmental progress, enabling sustainability, regulatory extends to its role in development, setting an agenda it deems relevant to nation building. A media with a capacity and interest to Media’s Media’s power is enormous in today’s society. It can facilitate public debate and discussion and shape public opinion. Its influence Broadcaster 1930 inequality anddiscriminationaswelltheadvancementofwomenintoday’s help? society?Cansocialmediaandcitizenjournalism media doing enough to address the deadly crime of violence and abuse against women and children? Is it reporting enough to deal with efforts to make their lives a little better. The damage to these victims is staggering, and inequality Violence,abuse, their impact a menace to development and society. Is Parallel Session3:Women andChildrenIssues:IsMediaDoingEnough? web makeadifference? the and mobile tapping Will pursue? they can strategies programming and models business What goal? this achieve to strategy all in Asia-Pacific. Given limited resources and competition, they seek ways to build and sustain their operations. Is there a one-size-fits ‘Small’ Radio and TV stations are Parallel Session2:BuildingSustainable‘Small’RadioandTV Stations approaches andnewpartnerscanwepursuetomovetheBangkokDeclarationforward? new roles, new What opportunities? and gaps the are Where Declaration? Bangkok the under mandate media their fulfilled broadcasters of challenges Have development. the resource human addressing and divide information in broadcasting, service recommendations public of offeredviability diversity, cultural globalization, that Declaration Bangkok 2003 the produced conference The and debate thematic a as served It environment.regional preparatory meetingfortheWorld SummitontheInformationSocietyheldinGeneva2003. media changing the to respond could region the in broadcasting service public In May 2003, the 1st Conference of Parallel Session1:2003BangkokDeclaration:WhatNext? 1600 –1730 Day One:29May2012 1730 –1745 and buildpublictrust? engagement morepublic encourage to pursue media can ethics standardsand what media, social and new in engage morecitizens As media? traditional in trust public enhancing platforms media social Are media? in trust public enhance to work self-regulation or credibilityits increasingenhance moremedia Will in can integrity? trust How and public waning? is or regulation, deregulation trust, a key element in empowering media better serve the ends of development and promote business sustainability. In Asia-Pacific, Through good distinctive journalism, and 1600 –1730 1400 –1600 1230 –1400 1230 –1300 media improve media’s sustainabilityinthecontextofdevelopment? based and mobile technologies and turn them into effective platforms for interactive dialogue? How can mobile, web, iPad and social web- of operations and acquisition prioritize broadcasters should How counterpart? online their from can learn broadcastersWhat traditional information. of producer and consumer,creator a as engaging and conversing increasingly are Users audience. wider a YouTube,Facebook, blogs, Twitterand 1100 –1230 1030 –1100 cultural promotes and groups pluralistic with credibility in diversity? carries independence that more one create, ensure PSB and can models content distinctive business What new operations? introduce its viewership, sustain and expand to pursue management can What interests? and public’s needs the serve to alternative viable a still PSB Is administration. and finance management, creation, at various stages of development, increasingly confronted by issues on financial stability, editorial independence, autonomy in content What should the mandate of public 0900 –1030 Day Two :30May2012 8 Gala DinnerandCulturalShow Parallel Sessions Closing Remarks Invitation tothe AsiaMediaSummit2013 Session6(aroundtablediscussion) TowardsPlenary AStrongerPublicTrustMedia in Mediahub Market and Networking Lunch Break afternoon oftheprevious ofoutputsandprogress Feedback Session(review parallel session) Session5HarnessingSocialMediaandContentDelivery Plenary Tea Break Approach, ANewBeginning Broadcasting:ANew Session4PublicService Plenary (continued) discrimination remain rampant against millions of women and children across the globe. They hinder They childrenglobe. acrossand the women of millions against remainrampant discrimination increasingly playing a pivotal role in informing and educating the public in many developing countries service broadcasting (PSB) be in a fast changing media landscape? In Asia-Pacific, PSB remains Ministers of Information and Broadcasting from Asia-Pacific was held in Bangkok to identify how among others, have empowered more citizens to create, produce and distribute content to content distribute and produce create, to citizens more empowered have others, among entertaining content, and professional management, media aims to build and sustain public Broadcaster 9 0930 - 1100 1400 - 1530 1400 - 1530 0900 - 1700 0900 - 1700 0900 - 1700 0900 - 1700 0900 - 1700 0900 - 1700 0900 - 1700 0900 - 1700 26 - 31 May 2012 31 May 26 - AIBD Strategic Plan Team Meeting AIBD Strategic Plan Team Meeting 5th Pacific Media Partnership Committee Committee Meeting 4th AIBD/ASBU/ABU Media Partnership AIBD/UNEP AIBD/ASBU on PSB AIBD/UNESCO Consultative Meeting AIBD/UNESCO Consultative Management AIBD/MSF Workshop on Media Quality AIBD/MSF Workshop Ethics in the Age of Social Media AIBD/UNESCO/FES Workshop on Media AIBD/UNESCO/FES Workshop Change in the Newsroom AIBD/EBU Master Class: Leading Visual Identity Visual AIBD/CFI Workshop on TV Branding and AIBD/CFI Workshop Broadcasting: Opportunities, Business Opportunities, Broadcasting: and Challenges AIBD/ITU/ABU Workshop on Digital Workshop AIBD/ITU/ABU 31 May 30 May 29 May 28 May 28 May 28 May 28 May 28 May 27 – 28 May 26 – 28 May 26 – 28 May 11.

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1. Asia Media Summit Pre & Post Events Post & Pre Summit Media Asia

Broadcaster and trainingsurgeries. program, a mixture of plenary, workshops special a featuring event unique promises a be to It Emergency.” and Disaster Crisis, in Leadership “Media theme its as have will 2012 April 22-25 from Brisbane The CBA General Conference to be held in for providers emergency anddisaster,” Ms.Sally-AnnWilson,CBASecretary-General said. media service public their to turn of times in critical is Effectiveleadership trust. media can they that information essential audiences that times these at is “It among others. crisis management essential to address natural disasters, global pandemics, civil unrest,and planning expertise, technical leadership, media on issues examine to Conference General CBA 2012 the for year next Australia in gather will organizations member CBA Crisis andDisaster in Media Leadership the programs againevenaftertheprograms are onair. From December 2011, with VOD service to be added, the audience will be able to watch quality thanthatofDMB,amobilephoneTVservice. picture higher on channels radio and TV2 TV1, KBS including channels, can KBS 10 audience watch the which through platform a as works K-Player phone, smart or PC to efforts of KBS to deliver its content without the limit of the time of result and a space. is K-Player Once connection. downloaded Internet an with devices other any and PC tablet PC, phones, smart on programs KBS watch to audience the allows that platform media The Korean Broadcasting System (KBS) launched on 3 September 2011 K-Player, a digital a DigitalMediaPlatform KBS Launches 12

K-Player, platform forthe future digitalera. providers,content global a be to evolving is of other domestic broadcasters as well as of K-Player phase providecontent will it 2012, in completed final the When experience TV. means we way which the want, revolutionizing they content for look to open utilizes audience an the is that device it way, another in it put To it enjoy to wherever they are able and whichever devices. be to audience N-Screen the for order the in devices multiple on provided is of content part broadcast which in environment is K-Player of theirtrainers. to inform the Institute about members the competency its capacity and programs its building in AIBD E-education requested include to also They available. resources the on well depending advance workshops in of number and topics by decide should AIBD feedback year, every October their of AIBD inform and that member AIBD’s countries should update communications of proposed officers liaison the participants Forum Institute’s the ensure programs remain relevant. to management standards quality 9001 BC ISAS by requiredas AIBD to providefeedback continuous to broadcasters on called also He environment. media changing rapidly a in broadcasters the of meet demand increasing to hard the work would said Institute Binyuan Yang Director AIBD TV, SARFT China Department, State Administration ofRadio,Filmand Cooperation Latin-America Division, International Ms. QiXiaochao,Project Manager, Asia,Africaand Training Increasing DemandforBroadcast continued frompage1 Television Bangladesh General, Sikder, Director Shafiuddin Mr. Md - ThaiPBS Public Media Institute of Academic Director of Udomsilp, Mr. Anothai Moderator - Broadcaster 13 Panel headed by Mrs. Manil Cooray, Panel headed by Mrs. Manil Cooray, AIBD Deputy Director Panel Discussion At the participants expressed satisfaction conclusion over AIBD’s of performance media new the tap should of AIBD that stressing its forum, activities, more and ensure these are user friendly needs training of identification improve to and feedback mechanism. Director Director from KCC, also proposed similar initiatives such as study visits and would send experts Mr. to Khin Maung Htay, member Director, Forever Group, countries. spoke of the Training College, Myanmar and sought Media continued cooperation in the areas of information sharing, sourcing international trainers, and placements. opportunities for job accreditation and Dharmaratne, Deputy Varuna Director Mr. support General & Finance Manager of Sri Lanka station their said Corporation, Rupavahini filming, news, program, in training needed engineering, management, & digitization. marketing Mr. Nguyen Director, International Relations Tien of Voice Long, of Vietnam, identified their trainingneeds in introducing low cost receivers, video archiving systems, consultancy services broadcasting. in areas core in training and Director Deputy Thuy, Bich Thi Nguen Ms. of highlighted with cooperation VTV’s and goals developmental AIBD to exchange experts, be partners or co-organizers of training co-productions and programs, exchange programs Mediahub. through During the forum, AIBD members were briefed on the services of Mediahub as a cost effective, valuable tool for members to share and exchange program content the members and to urge take advantage working by stronger grow to services its of together. Seong Hwan, Assistant Mr. Shafiuddin Sikder, Director General of General Director Sikder, Shafiuddin Mr. training said more , would be required in camera operation, animation, production of programs and news. Ms. Qi Xiaochao, Project Manager, Asia, Africa and Latin-America Division, International Cooperation of Department SARFT, China, proposed training own their design that should members AIBD modules, work on the budgets, identify trainers and submit to AIBD for approval and seek funding. Antar Dr. Merau Tugus Sianturi of TVRI Indonesia said they are preparing for the 2018, digital which migration will require more by technical and management training. Mr. Kim Pyung Ryul, Director, KBS, said they will continue to send with consultants expertise in digital new migration media and to AIBD member countries. Mr. Chang Mr. Nguyen Tien Long, Director, International Nguyen Tien Long, Director, Mr. Cooperation Department, VOV Panel headed by Mr Deepak Mani Dhital, Nepal TV Acting General Manager, Mr. Rajendra Sharma, Executive Director, Antenna Rajendra Sharma, Executive Director, Mr. Foundation Nepal (AFN) - Facilitator Mr. Varuna Dharmaratne, Deputy Director General/ Deputy Director Dharmaratne, Varuna Mr. SLRC Finance Manager, Ms. Juliette Vivier, Deputy Director EduMonde Deputy Director Ms. Juliette Vivier, (Malaysia) Sdn Bhd Ms. Nguen Thi Bich Thuy, Deputy Director, Vietnam Vietnam Deputy Director, Ms. Nguen Thi Bich Thuy, Television Mr. Khin Maung Htay, Director General, MRTV-4 Director Khin Maung Htay, Mr. Mr. Chang Seong Hwan, Assistant Director (KCC) Chang Seong Hwan, Assistant Director Mr. Mr. Kim Pyung-Ryul, Director (KBS) Kim Pyung-Ryul, Director Mr. Dr. Antar Merau Tugus Sianturi, Finance Director Sianturi, Finance Director Antar Merau Tugus Dr. Republik Indonesia (TVRI) Televisi Digital Switchover Techniques & Policy Course By Ms. Jemma Kim, Research Associate Korea Internet & Security Agency (KISA)

Twenty-one broadcasting experts from fourteen AIBD member countries participated in the 9th ICT expert training course on digital switchover techniques and policy, which the Korea Internet & Security Agency (KISA) conducted from 17 to 25 August 2011. This was the second collaborative activity KISA and AIBD organized this year.

The course covered lectures from KISA ICT experts, country presentation on the state of digital migration and visits to broadcast Broadcaster production sites of Korean Broadcasting System (KBS) and Seoul Broadcasting System (SBS) in Seoul. Participating countries included Maldives, Malaysia, Laos, Cambodia, Iran, Micronesia, Myanmar, Indonesia, Thailand, India, Vietnam, Nepal, Bangladesh, and Sri Lanka.

Participants also viewed beautiful Korean culture relics and visited the national folk museum and the Namsan N Seoul Tower to enjoy the beautiful night scenery of Seoul. They had the opportunity to make a traditional Korean fan and watched the non-verbal performance “Nanta.”

On the last day of the course, the trainees visited the animation center, animation museum and the Gangwon Information & Multimedia Corporation, all located in Chuncheon, to observe the 3D animation production processes and understand the animation industry in Korea.

continued from page 5 Gender Guidelines for Broadcasting in Vietnamese Language

Vietnam is a signatory to human rights conventions which guarantee equality between men and women. The government has a Plan of Action for the Advancement of Women and has mainstreamed gender equality considerations into its Comprehensive Poverty Reduction and Growth Strategy and Socio-Economic Development Plan.

The AIBD and FES granted permission to the UNESCO Office in Hanoi to disseminate in print and online the Vietnamese edition of “Broadcasting for All: Focus on Gender.” This publication, which was based on a long-term research in AIBD member countries, was carried out by a working group from a broad range of countries beyond the geographical boundaries of the Asia-Pacific Region.

14 Broadcaster 15 continued on page 19 page on continued

participants showed a wonderful creative energy, often with much laughter and good humor. energy, participants showed a wonderful creative countries, and facilitated a mutual learning platform that developed concretely with few barriers due to language differences. As a result, result, a As differences. language to due barriers few with concretely developed that platform learning mutual a facilitated and countries, Collectively we (the experts) shared our knowledge of the new trends and methods in conceptualizing a TV program prevalent in many our and prevalent Collectively knowledge methods of in we (the the conceptualizing new a experts) shared trends TV program realized that communication and synergy were the key to team success. were that communication and synergy realized All the participants openly worked together after being split into two teams. Given the limited time to complete the pilot shows, they workshop was an efficient choice in its duration. sessions, they worked out two solid TV show concepts at the end of the first day. This was proof that the theoretical aspect of the all members of the team. Participants showed much enthusiasm. Through their intense concentration and energetic brainstorming soon as everyone arrived, we immediately felt that everything was to flow in a professional way with much mutualrespect between practices in their respective countries. asked We ourselves if we would succeed in creating the right spirit to accomplish our aim. As Given the mix of participants from different countries, we were anxious if any problems would arise due to differences in working technical staff. us to be immediately operational the from start. This served as an stimulant effective for all the participants and experts as well as the hands-on TV production company. The technical facilities MCOT provided were of an extremely high quality and fully furnished, allowing furnished, fully and quality high extremely an of were provided MCOT facilities technical The company. production TV hands-on Despite the short duration of the workshop, we thought that the participants could manage our program as if they were to work as a show, directly targeting a wide audience. a wide targeting directly show, After a detailed preparation for over a month, we opted to focus our training on the creation and production of a family entertainment (Indonesia) and the host of the workshop MCOT (Thailand). The result was surprisingly unexpected. was surprisingly result The host of the workshop MCOT (Thailand). (Indonesia) and the creativity and synergy within a group of participants from leading TV channels such as Media Prima (Malaysia), GMA (Philippines), SCTV (Philippines), GMA (Malaysia), Prima Media as such channels TV leading from participants of group a within synergy and creativity on “TV Directing and Artistic Direction” at MCOT, Thailand from 2 to 5 August 2011. The main objective of the workshop was to stimulate stimulate to was workshop the of objective main The 2011. August 5 to 2 from Thailand MCOT, at Direction” Artistic and Directing “TV on As part of their three-year plan dedicated to TV content, the French Government and AIBD organized the first workshop of the third year third the of workshop first the organized AIBD and Government French the content, TV to dedicated plan three-year their of part As “Asianationality” Director Art Eason MAPP, and Keverne POUPEL, TV Director, Jean-Dominique By Mr. One More Step Towards Step More One Broadcaster 16 AIBD Awards Presentation Conference the10thAIBDGeneral Ceremony of Inauguration 10th AIBDExecutive BoardMeeting PlanTeam26th AIBDStrategic Meeting Broadcaster 17 10th AIBD General AIBD 10th Conference Broadcaster 18 AIBD GC2011Secretariat Thanks Vote of Vietnamese TV Embarks on Reality TV Broadcaster

Select staff from Vietnam Television (VTV) participated in a training workshop on reality TV formats held in Hanoi from 24 May to 3 June 2011. Benoît Chaigneau, journalist and columnist for France Télévisions who specializes in reality TV formats, conducted the workshop, organized by CFI. It was aimed at introducing to the VTV staff various programme formats and come up with suitable reality TV formats for the TV channel.

They worked on writing projects, covering all stages in programme production. By the end of the course, participants designed two original formats. They identified the principles and action before shooting and editing the video teasers using in-house resources, for an adventure programme and a meetings programme.

This type of training on reality TV put forward by CFI may be of interest to TV channels currently searching for new programme formats that can attract viewers, enhance their programme schedules and reach out to a wider audience.

continued from page 15 One More Step Towards “Asianationality”

The practical section and activity was in place before the end of our first day with the visit to the studio by all the participants as a last minute surprise. All the prior preparations and recommendations were physically present in the biggest studio space of over 365 square meters. These included the cyclorama in place and TV set rostrum, mobile walls and an extensive lighting set up. We were also provided with an OB van parked in the studio, available for all the participants to inspect. Our workstation was set up so that every aspect of the practical side of a real television production unit was present.

We had created a real “live” television production unit with everything and everyone at hand. Rarely does this happen in television as each department is often situated in various locations; studios, production and technical facilities all being in one place, efficiency was the key word.

Thus our objective of synergy and communication was in motion. Each team had provided their ‘running order’ by mid-morning of the second day with a list of props and requirements for their outdoor shooting slots and cyclorama slots. We reminded the participants on the nature of the workshop and its objectives to create, experiment, and innovate. This was enthusiastically followed by all.

It was a privilege to work with all the team. We appreciated the professional logistics and facilities our host MCOT Television Thailand provided. The participants’ open and immediate communication as well as their intense concentration and enthusiasm created a more professional and dynamic workshop.

This workshop generated something bigger than a simple creative experience. The booming global audio-visual market and ever evolving media platforms have made it possible for us to foresee another innovative step towards “Asianationality”.

The people from the participating countries with different origins, cultures and languages have created together programs that can be broadcast everywhere in Asia. We are proud to have contributed to this truly innovative approach and we are confident that this exercise will serve as an insight of things to come.

19 Broadcaster Mr. Yves Rolland,Vice-President, FranceTelevisions (France) Mr. PhilMolefe,ActingGroupCEO,SABC(SouthAfrica) Mr. Gordon ofBroadcasting(Development),Radio Television Leung,DeputyDirector HongKong(HongKong) Mr. oftheBoard,ABC(Australia) MauriceNewman,Chairman Other distinguishedspeakersinclude: focus ontheprogress ofPBIinthepast20years. will speech Her Americans. all of lives the into media public bring to technology new of use the and diversity education, for content high-quality affairs, public and news arts, country. Since joining PBS, Ms. Kerger has made particularly strong commitments to the non-commercial media organization with more than 350 member stations throughout the The keynote speaker is Ms. Paula Kerger, President & CEO of PBS, United States’ largest share possiblesolutionsto address thesechallenges.” to debate on issues and challenges confronting the broadcasting industry and collectively under heavy commercial competition. PBI is an important platform for public broadcasters broadcasters to continue to study, adapt and respond to the evolving operations, media environment daily from challenges disaster.natural public a for during vital extremesituations is even It and issues funding overcoming while initiatives new such exploit relevant and stay must broadcasters public and deployed, are they which in societies the MediaCorp Deputy CEO, Mr. Chang Long Jong, says, “New media will continue to shape Great JapanEarthquake. Eastern the managed NHK how on insights providing be also will he and Situations Extreme in of NHK, Japan will be giving a special presentation on Public Service Broadcaster’s Role President Matsumoto, Mr.Masayuki age. digital the navigate they as implementing are sharing their experience in switching from analogue to digital and the strategies that they be also Broadcasterswill media. new of impact the on discussions engaging forwardto in extreme situations such as earthquakes and other natural disasters. Delegates can look PBI 2011 will focus on issues surrounding the digital age and the role of public broadcasters Conference Broadcasters International(PBI) Singapore toHost20thPublic 20 required bylawtoservegeneralpublicinterest. arethat audiences all broadcastersto offeringto news programmes and open is Membership Europe. and Asia been Africa, America, previously North in has hosted it and conference the of members become have broadcasters worldwide 80 more than 1991, in held event first the Since . France and RTE, SABC, broadcasters NRK, DR, SVT, international KBS, include NHK, BBC, to expanded it later and America, North in Ontario TV and CBC, PBS, of initiative an as 1990 in began PBI will organize theconference thisyearwithsupportbyAIBD. Singapore, in broadcaster leading the MediaCorp, 2011. October 26-29 on Singapore in held be to Conference (PBI) International Broadcasters meet to discuss the pressing issues facing the industry at the 20th Public Over 100 executives from public broadcasters from across the world will Ms. PaulaKerger, President &CEO,PBS Broadcaster 21 VTV Celebrates 41 Years of Service

On 7 September 2011, Vietnam Television Using Japanese ODA loans, the capability to become a highly professional (VTV) celebrated its 41 years since the first Government of Vietnam invested in the television supplier, competitive enough television broadcast in 1970 highlighted Center, which boasts of a production to be a powerful and reputable national by the inauguration of its Program line and innovative equipment that meet television supplier.” Production Center. international standards. Vietnam Television has established and

Broadcaster Vietnamese Prime Minister Nguyen Tan VTV started with only one channel expanded cooperation with international Dung graced the inauguration ceremony broadcasting several hours of programs broadcasting organizations and television and spoke of the important role of Vietnam every day, but with limited coverage. Now, suppliers, many of which are AIBD Television in the country. He urged VTV to VTV produces 130 hour broadcast /day to members. VTV plans to further develop become a powerful TV organization. service six free to air channels ranging international cooperation in 2012, from VTV1 to VTV6, local channels, cable particularly in the areas of program TV system and satellite digital television. exchanges, human resource development, Its coverage reaches 100% with satellite and program co-production. digital television and more than 98% with the terrestrial television system.

Taking this opportunity, VTV President Tran Binh Minh said: “with such large scale and technology, the new Program Production Center will help Vietnam Television strengthen its production FBC Broadcast Journalists Train as Multimedia Reporters

In preparation for its television launch in 2011, Fiji Broadcasting Corporation (FBC) is building the capacity and skills of its news reporters to become multimedia reporters. Their training aims to ensure that FBC is in a position not only to report news but also to offer quality news bulletins for its new television service.

Former TVNZ Producer Mark Hannan is working with the Fiji Broadcasting Corporation to train these news reporters. He is sharing his three decades of radio and television experience. With the completion of the eight week training, Hannan is confident local reporters largely made up of radio journalists can perform to international standards.

With some of the best reporters in the field, FBC hopes the training will put them in a good stead as FBC heads into television.

Journalists are being trained about the basics including the use of video cameras to enable them to be multi-skilled in today’s growing multimedia environment. Editing, live reporting and voice over’s among a long list of skills television reporters will acquire.

FBC News Director Stanley Simpson together with his team of 16 reporters are quickly adapting to being both radio and television journalists.

FBC News currently produces hourly news bulletins and current affairs in three languages for its six radio stations.

22 Broadcaster 23 Mr. Holger Banko at the workshop Mr. cloud, to make them accessible with an adequate speed, can be the key to the success. Radio Veritas Asia to launch interactive website Radio Veritas Today Today the website visitor is expecting a white a on text written some than more lot visiting is he when especially background the website of a TV station. He expects some online video content, related to the to wants he that, only not But program. TV interact on the contents he is consuming with his social networks. To facilitate all this, a reliable IT infrastructure Utilization is vital. of famous platforms and social storing contents network in the www.rveritas-asia.

website. the demands of creating a successful workshop that examined, among others, from from across Iran participated in the from from AIBD. Thirty IT decision makers in Tehran from 9-11 July 2011 with support support with 2011 July 9-11 from Tehran in media workshop ABU and IRIB organized organized IRIB and ABU workshop media the internet. This was the focus of a new particularly the pervasive influence of more more challenges in the computer age, The broadcaster is facing more and announcements. org for details, and stay tuned to the upcoming Website IT Manager AIBD, Holger Banko, By Mr.

Please bookmark and visit a Successful Mobile. the Radio Veritas Asia Website and Radio Veritas Asia an important step to reach more listeners worldwide with worldwide listeners more reach to step important an Demands of inspiring and educational programs. Now RVA is taking for both Christians and non-Christians with its uplifting, John Paul II, it has become a beacon of hope and faith years. Dubbed ‘’the missionary of Asia’’ by the late Pope Pope late the by Asia’’ of missionary ‘’the Dubbed years. the world faithfully with its shortwave service for over 40 Radio Veritas Asia has been serving the continent and button. access the internet. It will develop exclusive apps that will allow listeners to get listen anytime, to anywhere RVA with just a push of a RVA will RVA also be catering to the increasing number of people who are using their smart phones and devices instead of computers to interactivity with its listeners. Soon, listeners will be able to catch RVA on Twitter and Facebook. on Twitter RVA catch listeners. Soon, listeners will be able to interactivity with its that will alert them of upcoming programs on weekly schedules. RVA is also working on integrating its social media platforms, increasing increasing platforms, media social its integrating on working also is RVA schedules. weekly on programs upcoming of them alert will that host of different means of feedback, from simple comment forms to digital voicemail. Listeners may also opt to receive e-mail updates to simple comment forms digital voicemail. Listeners may also opt to receive means from of feedback, host of different The Website will The include Website language-specificforums where listeners may hold discussions on program topics and current events, and a In addition, the new website will also include transcripts and news articles pertaining to the radio features themselves. to the radio features articles pertaining news website will also include transcripts and In addition, the new broadcasts both in streaming and downloadable mp3 podcast versions, compatible with both computers in and streaming most portable media players. broadcasts Vietnamese Vietnamese and Zomi-Chin, the new multi-user, multimedia and multi-language RVA website, www.rveritas-asia.org will host the beloved broadcasts in Urdu, Bengali, Chin, Telugu, Filipino, Hindi, Sinhala, Hmong, Mandarin, Tamil, Kachin, Myanmar, Karen, Khmer, new website, which will be home to the various productions of the many language RVA services. Moving forward from the regionally- Listeners asked and Radio Asia Veritas listened, (RVA) and Catholic within Asia’s shortwave this station year, is set to launch a whole

Radio Veritas Asia Veritas Radio Gets Ready To Launch Interactive Website Interactive Launch To Ready Gets Broadcaster audience, andapowerfulinfluence thatextendsaround theglobe. diverse broad and a for services language of large number a footing, financial solid a by corebacked developmental its as media new on focus will It channels. communication comprehensive through technology modern by supported group media international an into During the next five years and beyond, CRI will further accelerate the transformation of its media business and work hard to build itself towards step decisive a taken thus has CRI comprehensivemediagroup.establishing amodern, andinnovativeinternational CRI. by field media new the into entry all-round the marks CIBN of establishment The new mediaforms. TV,and radio TV,mobile programs, internet audio-visual online of IPTV,range wide other a and covers CMMB and communication, of internet and mobile communication technology to interact with a global audience through multi-lingual, multi-type, multi-terminal forms developing increasingly the on relies CIBN 2011. 18, January on established was CIBN, or Network, Broadcasting International China services amongglobalmediaorganizations. full It is a platform that incorporates the greatest number of communication means in China and includes the greatest number of language overseas, 70 nearly has CRI bureaus. overseas hours. 32 and bureaus regional programmingmain overseas six has CRI 2,700-plus services. radio Internet of global 18 and stations total radio frequency daily a with languages 61 in broadcasts CRI present, At an to broadcasts multimediaentitythatincorporatesallmasscommunicationmeans. international wave short using organization media single-platform traditional a from transformation great a undergone has CRI international in specializing organization media report globalaffairs television totheworld,andpromote understandingandfriendshipbetweentheChinesepeoplesfrom othercountries. and China, radio to world the introduce world, the of rest state-level the to China introduce to aims CRI only 1941, 3, December on Founded China’scommunications. is (CRI) International Radio China Launch of China International BroadcastingLaunch ofChinaInternational Network(CIBN) at thelaunchofCRIVientiane FM93 Chinese President HuJintao(left)andLaoPresident ChoummalySaygnason 24 China Radio International Celebrates its70thAnniversary Celebrates CRI President Wang Gengnian (right)MeetswithAIBDDirector Yang Binyuan CRI President Wang Gengnian Broadcaster 25 Broadcaster this was“arevelation” forall. say to fair It’sday. each more and more content publishing are journalists citizen and NGOs companies, where and Blogger, Wix Wordpress, as free such content-managed websites of world the to students his introduced also Cokley Dr. content canbeincluded. what and bulletins, produced they when and how adjust journalists help can everyday lives communities’ “audience audience in on the of soundtrack” and how studying what goes concept devised presented the students with his specially- Cokley Dr. audience. individual each to channels delivery news digital new fitting of task new journalist’s convergent the learning was course the of aspect key A Tunisia. from Kara, Jalila Ms. television, ASBU of head the Director,and Mr.YangAIBD Binyuan, were demonstration the witness to Present At the concluding ceremony, each student presented his or her news website on a ‘big screen’ and explained how it had been produced. them tonewsitesontheWorld WideWeb. Success! published and uploaded and package unified a into them area,edited KL fromthe own their of stories recordedand and personalities sound recorder, and not completed any hands-on technical editing of pictures, video or words for a story – had successfully interviewed By the end of the week, the reporters, producers and news directors – who had previously never (or hardly ever) handled a camera or a news outlets. converged new studying of process convergentnew successful into a two these combine could throughjournalists how and studies, audience participants in ideas new publications, journalism the led Cokley Dr. complex, training AIBD the at workshop, the During the event. managed Gomez Marcel Manager Programme AIBD Union). Broadcasting ABU States (Arab the ASBU Development), and Union) Broadcasting Broadcasting for (Asia-Pacific Institute (Asia-Pacific AIBD by arranged jointly be to first Kuala the and Tehran,was Delhi in workshop 2007 This Lumpur.since workshops other presented had AIBD, for consultant regular a and Australian an Cokley,Dr. India, Arabia, Saudi Vietnam, Lanka, Sri Nepal, Bangladesh, QatarandJordan. Theirjobroles ranged through reporters, producers, tonewsdirectors.Macau, Cambodia, Bhutan, from arrived – women two including – participants The workshop onconvergent conductedbytheUniversityofQueensland’s journalism expertinconvergence, Dr. JohnCokley. A group of 12 senior news journalists gathered from 11 to 15 July 2011 at AIBD headquarters in Kuala Lumpur, Malaysia, for a week-long By Mr. Marcel Gomez,Programme Manager, AIBD Regional Workshop onConvergent Journalism 26 Mr. Yang Binyuan,Director AIBDpresented thecertificates totheparticipantsduring closingceremony Forming a New Way of Learning through Broadcasting Broadcaster

The growing phenomenon of human UNISSULA is trying to introduce a new the very beginning, he has successfully mobility has forced people to do multiple concept of interactive and efficient captured new business opportunities to activities at different locations at the classrooms which facilitates the teaching address the need for educational reforms, same time. It was Sultan Agung Islamic and learning process involving digital particularly in Indonesia. University (UNISSULA), an AIBD affiliate television broadcasting technology. The member, that understands this new real time based technology can present UNISSULA has recently conducted challenge and put some great effort to both learners and educators the similar a series of DMB infrastructure make it happen. concept of conventional classrooms, development. A transmitter became the only that the new concept is much better. basis of the most important device in this Since it officially launched the Digital Why? The students can ‘bring’ classroom development. The university will also set Multimedia Broadcasting (DMB) into their favourite café enjoying a cup up other infrastructures such as servers technology in November 2010, UNISSULA of coffee or dinner at home. Anytime, and receivers, which constitute the first has formulated some strategies on how anywhere and at whatever condition, you stage of development. The advance DMB technology can make the impossible can access the lessons. Studying is no infrastructure requires advance human happen. The human changes in lifestyle longer boring. resources and practitioners; senior show the need for simplicity and lecturers, administrative personnel, even promptness. These characteristics are the students themselves. embodied in the form of a technological revolution in education. DMB tries to To provide adequate technology literacy, redefine the meaning of a ‘classroom.’ UNISSULA encourages every academician to think out of the box. Juniors assist seniors to access paperless systems. The ICT team introduces the neccessity of technology to both freshmen and Prof. Dr. Laode sophomores and officials collaborate to M. Kamaluddin, UNISSULA minimize risk and ensure success. President UNISSULA hopes that the pilot project will inspire other institutions particularly Prof. Dr. Laode M. Kamaluddin, schools and universities to have faith on UNISSULA President, was the brain own ability, take the risk, conquer the behind the development of the DMB challenge, and dare to dream. But not just technology for education purposes. Since a dream, try to prove it!

Deutsche Welle Presents New Television Services in Arabic

DW-TV ARABIA now offers six hours of on September 12, 2011. Audiences from representatives from Germany and the programming in Arabic. Morocco to Oman can tune in to a six- Arab World. hour block in Arabic – always in primetime began broadcasting its throughout the region. DW-TV ARABIA DW-TV ARABIA will now broadcast new television channel for the Arab World will continue to inform its viewers about a block of programming in Arabic on 12 September 2011. Audiences from the most important developments in Arab during primetime. English-language Morocco to Oman can tune in to a six- countries, Germany and the rest of the programming will complete the channel’s hour block in Arabic – always in primetime world. 24-hour line-up. throughout the region. DW-TV ARABIA will continue to inform its viewers about Deutsche Welle has introduced new the most important developments in Arab regionalized productions to help improve countries, Germany and the rest of the the connection to its viewers around continued on page 28 world. the world. Germany’s international broadcaster is offering the possibility to Deutsche Welle began broadcasting its engage in dialogue about regional issues new television channel for the Arab World – especially with its talk shows with 27 Broadcaster ASBU Promotes ASBU Promotes and Arabsat/Badr4between Morocco andOmanas well asinEurope. been continuously expanded over the years. DW-TV ARABIA can be received via Nilesat has which block, two-hour a with 2002 in WelleArabic Deutsche broadcastingin began news, insightsandinformation.” reliable offering by viewers our of needs the meeting areinstability, we political such of era an “In Lanz. Television,Christoph Welle’sof DirectorDeutsche says UAE,” the and Morocco between audience target our for Arabic in programming attractive offering are Germany’s broadcaster.international “With DW-TV ARABIA’s consolidated schedule, we issues and who expect reliable information about their own country from Deutsche regionally-relevant and Welle international on position German – the and Germany in interested The target audience for DW-TV ARABIA is made up of viewers in the Arab world who are Arab World. the in changes the on light shedding while participate to chance the viewers offer and Arabic in broadcast and conducted be all will These mix. the to added shows talk new beArabic also four be will 30-minute there will “Quadriga”, to addition four In There 3000”. “GLOBAL and of “Arts.21” flagship. of versions up news Welle’s made Deutsche be – will “Journal” schedule of ARABIA segments DW-TV new the of core The Broadcasting European the UNESCO, 2011, June as early As call help. offered and the to responded ASBU, including organizations, Several regional and government?” international the not public, the serve to “how question, major the to responded others how see and around look to was initiatives initial their of One emerging role theyhavetotakeon. the play to equipped properly being from far were they that out found channels TV and radio National concerned. are media unfolding Egyptian revolutions, and at least as far as broadcasting Tunisian by the to about brought need challenges urgent the social meet the felt and ASBU Africa, political North and East Middle changing the in landscape a In and activities Several initiatives supportedthenewtrend. tool. service” “public a to facility” “government a from and TV channels in several Arab countries change of the role devoted to public the radio Union advocating active been Broadcasting has (ASBU) States Arab The Deutsche WellePresentsNewTelevisionServicesinArabic continued frompage27 28 Role Radio for “Public Service” and TV upr t te aog te member corporations. other among them to support fostering and elections, including events major covering in support logistics and two its member corporations – training, technical of favor in action its in cover to three fields his organization was prepared the highlighted Maaoui, General, Eddine Director ASBU Salah address, his In and TunisiaEgypt. in support media public to improving professionals international and with experts Paris and in Televisions met ASBU, France (EBU), Union General ASBU Director Eddine Maaoui, Mr. Salah coverage. TV channel to Tunisianensure success for the the election to available made also are equipment booking and transmission Production, talk journalists. Tunisian benefit political to election mid-September in place hosting took on shows and sessions reporting training Two and mediahumanresources. equipment, logistics and training technical technical to related needs addressing as elections, the of coverage professional ensuring in TV, Tunisian member the corporation, its assist to determination renewed full It promises. its implementing started ASBU 23, October on Tunisia in council constitutive a of election the With the beginningofyear. affectedASBU’s for activities of schedule deeply events such as that fact the stressed He action, plan. work future joint ASBU’s on as Arab well on impact underlined Council He their June. Executive last held ASBU meeting region the Arab before the throughout occurring developments the reviewed also Maaoui Broadcaster 29 ISAS BCP 9001

Since 2007, Lee has been InternetBlind Cast, Korea for newsreader working as a web based radio service for the blind. After three months of training, Lee appear on KBS news programs. will To acknowledge the efforts of reduce KBS prejudice to against persons disability, with Chin Soo-Hee, presented Ministry of Health and Welfare, Minister of an appreciation plaque to September 2011. KBS on 7 At the appointment ceremony, the Minister handed over a plaque to Dr. Kim In-Kyu, and the Minister handed over a plaque to Dr. At the appointment ceremony, no and discrimination no of values the delivering in role leading a playing is KBS that said against the socially marginalized. prejudice KBS recently appointed Mr. Lee Chang-hun, At 27, who is totally blind, KBS appointed as recently Mr. news anchor. the of members were 2011 July 25 on Seoul in KBS at held appointment of ceremony the Kim In-kyu. & CEO, Dr. including President KBS Executive Body It was the first time Koreain disability thatas news anchor. Five hundred terrestrialand a twenty broadcaster three in total employedapplied for the post, and Lee, who a person with at the age of seven lost his sight completely due to encephalomeningitis, consistent was anchor news for disability with person a hire to decision The picked. was prejudice where society a pursue to is which broadcasting, service public of goal the with and discrimination do not exist. KBS Recruits a Person Person a Recruits KBS Disabilitywith as Anchor News continued on page 30 page on continued

broadcasters and Internetbroadcasters content providers. 2010 covering the management needs of the press as well as those from from those as well as press the of needs management the covering 2010 based on the ISO 9000 family, specifically for the media: ISAS BCP 9001: BCP ISAS media: the for specifically family, 9000 ISO the on based cooperation with ISAS, has developed a quality management standard help respond to these challenges, the Media and Society Foundation, in broadcast broadcast media is faced with new and unprecdented challenges. To and industry sectors, economic pressures and new technologies, the Given the diminished credibility of the media, manipulation by government by manipulation media, the of credibility diminished the Given at the VTV headquarters for VTV staff from September 20 to 22. from at the VTV headquarters for VTV staff Foundation concluded recently in Hanoi. The workshop was conducted Television Television (VTV) with the support of AIBD and the Media and Society The workshop on Media Quality Management hosted by Vietnam Media Quality Management region. audio-visual media system in the Arab will be devoted to improving the public Assembly scheduled for December 2011, which will accompany the ASBU General Finally, the Finally, annual “professional debate”, support Tunisian TV. TV. support Tunisian that other world bodies will organize to sessions and coordination meetings headquarters headquarters in Tunis to host training ASBU offered its well-equipped their Tunisian counterpart. Furthermore, to encourage them to technically support ASBU has called on several of its members members its of several on called has ASBU By Professor Louis Balme, Vice President ISAS (InternationalBy ProfessorWestern Europe Standardization Louis Balme, and Accreditation Services) Office for Broadcaster requirements, specific to the media the to Additional specific ISO requirements. requirements, all 2008 includes 9001: standard MSF The those providers. as content well Internet and as broadcasters from press the of management needs the covering ISASBCP : 2010 9001: media the for specifically family, 9000 ISO management the on based quality standard a Society developed ISAS, has with and cooperation in Media crucial Foundation, these the face to challenges, media help To changed • strong economic pressures; anda • partnerships, AIBD’s internal internal international AIBD’s well asalarge AIBDlogo wall. as 2010/2011 year the in activities, developments partnerships, Conference, General Media training AIBD Asia 2011 Summit, of include walls photomontages photo nine of series The Lumpur. office headquarters in Angkasapuri, Kuala series of photo walls in the corridors of its new direction, AIBD recently its introduced a reflect to initiative wider a of part As New PhotoWalls AIBD at manipulation • dwindlingcredibility; • major four facing challenges: are media Today’s Media QualityManagement continued frompage29 30 nrdcin f nomto and information communication technologies(ICT’s). of introduction andindustry; government landscape and/or due control to the by Effective • Written • A • significant: are standard the of from implementation can expect the a media benefits The independence • suppliersandsubcontractors • workorganization • technicalinfrastructure • measurement • humanresources • transparence of management • qualityofcontentingeneral • qualityofinformation • ethics • industry, coverthefollowingaspects: identified risks organization etc.) authorities, military and religious as well as public announcers, public, the size andsatisfaction common mechanisms procedures and of (relations audience/ shared for covering vision with readership identifying owners, of the all independent certification body (Ethics S.A.). body certification independent BCP9001 an by ISAS certified being them of 7 standard, the implementing are worldwide media Currently,50 than more Cost • Clear • Bettermotivationofstaff • Greater • Responsiveness • Increased audience satisfaction • Better • and lesswasteofresources responsibilities listeners andadvertisers stakeholders other and viewers listeners, readers, hog aporae indicators, appropriate understood andacceptedbythestaff through and correcting errors saving monitoring job credibility in production descriptions to feed- of with performance back processes viewers, from and Broadcaster 31 Present Broadcasting House of RTHK Broadcasting Present Representatives of Universiti Utara Malaysia (UUM) Representatives AIBD Visit On a whole, RTHK is ready to enter a new era, with the scope of services in both the radio and television It is fortunate that divisions expanding and improving. considerable is amounts receiving of RTHK resources and financial support, without which the above plans as the American might never However, move forward. good “It’s said, once Lorimer Horace George journalist but buy, can money that things the and money have to good, it’s too, to check up once in a while and make sure that you haven’t lost the things that money can’t RTHK will buy.” endeavour to keep fulfilling its vision, mission and values. Mr. U Win Maw, Chief Executive Officer (MRTV-4) in Chief Executive Officer (MRTV-4) U Win Maw, Mr. of the Photo Wall front

Directorate Members of RTHK Directorate level. the Deputy Director of Broadcasting (Programmes), Mr. Tai Keen-man, will now help Mr. Tang in carrying out vital work at the directorate directorate the at work vital out carrying in Tang Mr. help now will Keen-man, Tai Mr. (Programmes), Broadcasting of Director Deputy the supernumerary post of deputy director has been created. The Deputy Director of Broadcasting (Development), Mr. Gordon Leung, and Gordon supernumerary (Development), Mr. of The post Broadcasting has Deputy of been Director deputy created. director from the enhancement of RTHK operations and services. Manpower at the top level has been strengthened in other ways. A three-year three-year A ways. other in strengthened been has level top the at Manpower services. and operations RTHK of enhancement the from Recently, Mr. Roy Recently, Mr. has Tang assumed the office of Director of Broadcasting, to take the lead in meeting the many challenges arising

being put on stream and restoration work is being taken forward step by step. forward work is being taken and restoration being put on stream asset management (MAM) system is being developed to store archives RTHK’s from the past 80 years or so. Computer systems are RTHK RTHK is in the meantime embarking on various upgrading projects to modernise its production systems. For example, a digital media

detailed planning for the project is now underway. is now underway. detailed planning for the project complex in Tseung Kwan O, a new town in Hong Kong. A preliminary technical feasibility study for the project has been completed, and and completed, been has project the for study feasibility technical preliminary A Kong. Hong in town new a O, Kwan Tseung in complex To accommodate these new projects, the Hong Kong government has secured a site for the construction of a new RTHK broadcasting broadcasting RTHK new a of construction the for site a governmentsecured Kong has Hong the projects, new these accommodate To and footage re-purposing. international footage, which is suitable for the Hong Kong audience. This would be achieved through program exchanges, re-packaging re-packaging exchanges, program through achieved be would This audience. Kong Hong the for suitable is which footage, international the same time, TV RTHK’s Division is exploring cost-effective methods to acquire more non-commercial programmes and local and trials in mid-2012. At the same time, RTHK is preparing for the launch of its own TV channels, which will mean increased output. At In addition, RTHK is continuing to set up its own digital terrestrial television (DTT) transmission network. The aim is to start technical transmission network, with a view to launching five DAB channels in November 2011. with a view to launching five DAB channels transmission network, services. In collaboration with commercial DAB operators, RTHK is now constructing a Good progress is also being made in offering the public digital audio broadcasting (DAB) broadcasting audio digital public the offering in made being also is progress Good

September 2010 and has since met several times. September 2010 and the signing of the RTHK Charter in August 2010. A Board of Advisors was appointed in Kong has been further consolidated, with its editorial independence enshrined through The role of RTHK as a Government department and a public service broadcaster in Hong in broadcaster service public a and department Government a as RTHK of role The Good progress has been made on all fronts over the past two years. over the past on all fronts has been made Good progress announced announced a comprehensive package for Hong Radio Kong Television (RTHK) in 2009. Hong Kong Special Administrative Region Government five years ago, the administration administration the ago, years five Government Region Administrative Special Kong Hong Following the completion of a Public Service Broadcasting (PSB) Review initiated by the by initiated Review (PSB) Broadcasting Service Public a of completion the Following RTHK Entering A New Era New A Entering RTHK AIBD Members, Partners and Staff Doordarshan Appoints New DG New RTHK Boss Appointed New AIBD Programme Manager Broadcaster

Tripurari Sharan has been appointed Roy Tang Yun-kwong took up the post of Ms. Geraldine Mouche joined AIBD as Director-General of Doordarshan for the Director of Broadcasting at Radio Television Programme Manager in 2011. Her areas of next three years. Sharan, 50, takes over from Hong Kong (RTHK) on 15 September 2011. interest include video production, marketing LD Mandloi, who was the acting Director- and communication. General. The post was vacated by Franklin Wong Wah-kay upon completion of his service Geraldine has an in-depth experience in Sharan previously served as a director with contract in February. development and production of media the Film and Television Institute of India in projects, and in promotion and advertising. Pune. Prior to his latest appointment he Tang, 47, who was Deputy Secretary She started her career as CD-ROM Project served as principal secretary, food and civil for Labour and Welfare, is a seasoned Manager at Marshall Cavendish Editions supplies. He was also managing director Administrative Officer with rich experience in of the Bihar State Film Development public administration and proven leadership before joining a leader in cable TV in France, Corporation. and management skills. Numericable, as Promotion and Advertising Officer. Prasar Bharati is a statutory autonomous The Hong Kong government earlier body established under the Prasar Bharati conducted an open recruitment exercise but After those two complementary experiences, Act and achieves its broadcasting objectives could not identify a suitable candidate to fill she was appointed Audiovisual Project though and Doordarshan. the Director of Broadcasting post. Manager, in charge of DVD and Blu-ray, for the French Cinema Publisher and Distributor Metropolitan Filmexport, in collaboration MediaCorp Appoints New CEO New CEO at PNG’s EMTV with American majors as New Line Cinema. In particular she worked during three years on the French Edition of The Lord of the Rings.

Geraldine holds a French Bachelor’s degree in Communication and a Master’s degree in Corporate Communication from the University of Poitiers in France.

Singapore’s MediaCorp has appointed Bhanu Sud is the new Chief Executive Officer Shaun Seow as its Chief Executive Officer of Papua New Guinea’s only commercial and Board Director. television station EMTV. Its parent company is Media Nuigini Ltd. (MNL), a subsidiary Seow has been MediaCorp’s Deputy of Fiji Television Limited, which is an AIBD CEO since 2005, overseeing a range of member. business lines spanning television, radio, BROADCASTER VOL. 10 No. 4 print, interactive and outdoor media. His Sud’s skills in cross-cultural team leadership appointment in early July 2011 followed and his good standing and popularity in the an intensive executive search to fill the Published 4 times a year by the Asia-Pacific Institute local community did not escape Mr. Kuaora for Broadcasting Development MediaCorp CEO position after Lucas Chow Muaor, MNL Chairman, who appointed him resigned from that position in January Editor : Jose Maria G. Carlos 2011. to the post. He was tasked to canvas local Editorial Consultant : Yang Binyuan opportunities for growth. Office: Seow began his media career as a Asia-Pacific Institute for newspaper journalist at Singapore Press Sud held executive management roles in Broadcasting Development (AIBD) other PNG and international companies PO Box 12066, 50766 Kuala Lumpur, Malaysia Holdings and Japan’s Nihon Kezai Shimbun, Tel : (60-3) 2282-4618 before switching to Television Corporation including Steamships and Swire Group. As Fax : (60-3) 2282-2761 of Singapore. There, he worked as a news EMTV CEO, he will be concerned not only Email: [email protected] director and TV host, and was instrumental in with the bottomline but also with tapping Website: www.aibd.org.my launching Channel NewsAsia internationally. media in nation building. Printed by Drei Angle Zentrum An Eisenhower Fellow on US media studies, No 9, 9A Jalan Bayu Tinggi 7 Seow read Economics at Cambridge Taman Bayu Tinggi, 41200 Klang, Selangor University in Britain on a President’s The views and opinions expressed or implied herein Scholarship. are those of the authors and contributors and do not necessarily reflect the views of the AIBD. 32