Kitty Kelley

roadcasting: FIRST IN TELEVISION CABLE RADIO SATELLITE

J EXCLUSIVE: BROADCASTING'S 1991 PROFITS FOR THE BIG THREE / 4 CABLE BILL PASSES FIRST HOUSE HURDLE / J SATURDAY MORNING THIS FALL: ABC, CBS OUTLINE PLANS / Kitty Kelley.

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z 1 a Available in hour or 1/2 hour formats. U m / IMìF;ñllF:li MCA7Y ,...o. #**************** 3-DIGIT 554 on"'"'"---nno »". ^' " APR92 3R162 253 BROOKLYN CENTE.MN 55430 As the political campaigns heat up, nobody keeps a keener eye out for you than CNN Newsource. For election coverage that soars above the rest, call (404) 827 -3603. CNN N 11 DAILY FEEDS

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HDTV: TOO CLOSE FOR COMFORT? Commission's five -year `HDTV or bust' plan gets bad review from broadcasters; FCC also proposes 15 -year time period for total HDTV conversion, seeks comments on simulcasting proposals of 100% and 50% By Joe Flint casters for those first five years. totally convert to HDTV and turn in One irate group owner said the their current channels. Broadcasters blasted the FCC's FCC's action "puts enormous capital The cost of implementing an HDTV decision last week to give TV demand on the industry without new channel over several years has been stations only five years to revenue sources. They have taken estimated to be between $5 million broadcast in HDTV once the agency one giant step backward. If this is part and $12 million per station (see box, green lights a standard and makes of the FCC's attic -to- basement re- Page 14). the extra channels available. view, the first step was in the base- Reaction from the broadcasting in- With those goals expected to be ment." dustry ranged from skepticism to an- met next year, broadcasters would If the 1993 goal of establishing an ger. Julian Shepard, general counsel likely have to be on the air with HDTV standard or a final table of of the Association for Maximum Ser- HDTV by 1998. Initial eligibility for HDTV allotments (whichever comes vice Television, said "this is not a per- HDTV frequencies, the FCC again last) is met, the FCC proposed that said, will be limited to existing broad- broadcasters be allowed 15 years to Continues on page 14.

BIG THREE'S '91 FINANCIAL RESULTS ADVERTISE A BAD YEAR

Revenue %chg Profit % chg By Geoffrey Foisie 90 SIMICILS (WO) from 90 (000) from Radio Networks $149,000 4% $38,900 13% Radio Stations $169,200 -4% $34,700 -33% BROADCASTING'S annual revenue and profit breakdown for the TV Network $2,630,000 1% $120,000 -51% three largest broadcast groups Owned TV's $765,000 -5% $399,000 -10% reveals a generally dismal year: With Video Enterprises $616,500 10% $123,500 17% revenue of $10.5 billion and operating $4,329,700 1% -19% Total Broadcast $716,100 income from ongoing operations of $600 million, the big three had a combined operating margin of under 6 %, the worst it at least 20 years. Radio Networks $62,000 3% $500 -75% ABC became the number -one bill- Radio Stations $183,600 -3% $29,400 -16% ing TV network in 1991- surpassing TV Network $2,388,300 -7% ($439,300) NM NBC -and was the only network to Adjusted Ti' Network $2,388,300 ($153,300) NM show an operating profit. Owned TV's $401,100 -8% $140,100 -15% Once again the big three proved Total Broadcast $3,035,000 -7% ($271,300) NM good at holding down costs, with ^ r`L overall expenses up 3.8 %, barely above inflation. Much of the poor network profit re- TV Network $2,531,000 -5% ($50,000) NM sults can be attributed to losses on Adjusted TV Network $2,531,000 ($30,000) NM professional sports. CBS lost almost Owned TV's $555,000 -7% $219,000 -15% $90 million this year on its football and Cable $35,000 NM ($15,000) NM baseball telecasts; ABC $50 million in Total Broadcast $3,121,000 -4% $154,000 -56% Continues on page 16.

4 ipr 13 1992 Broadcasting ThiszWeek SIKES FLOATS is unlikely this year. TV DEREG TELCO -CABLE PLAYING FIELD 141 A new Rand study rec- OPTIONS ommends that telephone companies receive the By Harry A. Jesse!! same regulatory treatment as cable operators if they enter the video FCC Chairman Alfred Sikes got delivery business. the ball rolling last week on television deregulation, circulating AD FUTURES / 44 among the other commissioners op- In the last of a series, tions- ranked from most to least de- ABC, CBS announce their Saturday morning slates, with BROADCASTING looks at 'Goof Troop' (ABC) among the new entrants (p. 24) regulatory-for relaxing TV's national the impact of promo- multiple ownership, local duopoly and tion plans, technology, HDTV FAST enables the digital one -to -a- market rules, according to channel capacity and transmission of infor- FCC sources. TRACK / 4 demographics on TV mation to FM receiv- Chief among the "most deregula- Broadcasters ers, has broadcasters advertising. are tory" options was the one to double balking at an FCC pondering a dilemma: the national multiple ownership cap requirement calling shou d they embrace the SPECIAL REPORT: for a five -year timeframe technology now, or NAB '92 / 48 from 12 to 24 stations, the sources for switching over to wait for a standard that said. FCC Chairman Alfred HDTV accommodates AM? It was unclear what would happen Sikes and NAB President Eddie Fritts take the to the coverage cap (25% of all TV KIDS' LICENSE LIMBO LINEUP / 24 / 37 long view on homes) under the option and the high- ABC will add three There was no clear in- broadcasting. er caps for minorities (14 stations and new shows to its Satur- dication at last week's 30 %). day morning sched- Senate Copyright NEWS DEPARTMENTS A duopoly option would permit a ule and CBS four. Re- hearing of where mem- Business 44 single VHF -UHF combination in mar- cent films will inspired bers eventually Cable 32 kets with a full complement of network three new entries: The stand on compulsory Radio 34 affiliates and a certain number of in- Addams Family (ABC), license repeal. Their Technology 44 Fievels American Tails uncertainty suggests that dependents, the sources said. Anoth- Television 24 (CBS) and Disney's further Senate action er option would permit co -owned sta- Top of Week The Little Mermaid (CBS). the 4 tions that are closer together by Washington 27 allowing some overlap of grade B CAB FARE / 32 FEATURE SECTIONS contours, while continuing to prohibit grade The day is close at Bicoastal 22 A overlap. hand when a local cable By the Numbers 68 The one -to -a- market rule, already system and a broad- Changing Hands 47 weakened by a liberal 1988 waiver cast station will combine Closed Circuit 18 policy, prohibits common ownership their sales efforts, Datebook 58 of television and radio in the same attendees at the Cable Editorials market. The three options: (1) repeal Advertising Bureau 82 Fates Fortunes the rule; AM conference were told. & 75 (2) permit -TV crossow- Fifth Estater 74 nership; (3) permit AM -FM -TV cros- HARD CHOICES For the Record 69 sownership. In Brief 80 FOR RADIO / 34 The options are more moderate NAB's Eddie Fritts on Monday Memo 79 than those that led to substantial re- The radio broadcast convention eve: long on the Ratings Week 30 laxation of the radio national and local data system, which long -term (p. 56) Special Report 48 ownership restrictions last month. The modest approach may be a response bounded m 1411 as Bnxu/, mime. the Se, . V aeann.,.I t>, Filth Estate Brnul, ovine./ c4. nnnnlu.e.l m Inb, /, /,.r acquired In I4hI fuh/n nm@' introduced i n u.,ve('oblr Inmrhr.c.I In 14s4 /rosi.. air/nu ^ ,..I r,gtsickid vaJemnA nl Rim! to the strong negative reaction to the Pohll.hmg ISedr1an.I1 H\. uvJ unJ.I n.el,.e Heu 1\ P.IInI urti.. new radio rules on Capitol Hill (See Incorporating The FifthEstate "I'F:LF%Itilll\ Broadcasting L7 Cable "Closed Circuit "). Bom.ha,u.,¢ ISSN 11007 202n, I(iSI N121;4'15' . puhll.heJ wgi.l, wnh one "Reaction the radio in _ to issue was Publishing Co nuh..nrylnmA4Je. all l..uaa Calmer, Fuhlnhnq('o..n175Park \, s '... ..,.. .,i, cnl

Pohlnhmg ('SA. 275 \\a.lunglon Si . ]axron. NUS W I5n I1,41. Tarrcnee \I Slclknnati. l'IeIaew c nlcl ury.,.am;: ullLel.I-eud 1 Slhh). anticipation of the TV issue," NAB l'.,e.ulnv':,at President. John 1 Ham. Senior Vit Rt.ekm General \tanager. Nell Perlman. Sema, Ake Prv.ulenl Group Publisher. lern Seth. President Eddie Fritts said. "lt may be J Senior Ake IYe.IJcnl Publishing Operation... J Walsh. Semi \ice President Ilium... Thnnta. J Ikllanurn. Senror \lta President Rmtu.hon h Slanulacmnng. Ralph Rnupp. Ake President !finnan Ne.ourcv.. Seal Attale. \l.t l'rc.,Jenl Can.unlur Publishing a shot across the bow." SemJ.da.s postage paid n Sex York. NY. and additional mailing all,tts l'oNnuotr. please wild .uldre.s change. to H.,.elunrme. PI) Ho, 715. Brewster. NY I051N11715. Bn-d,mm,c n,p)ghl 1442 h Need Pohl,.hmg CSA. Hokin I. hraAnll. Chairman (Kiel FAgmne Sikes hopes to turn the options into IRIw.r Annual .uhr,phnn r:ne.. CSA. SXS. Canada. S 24 nndude. (:S'll. Foreign Air. SIIXI. J+nv,gn Surta.e, 5144 Single copies are 52 45, .pecnl issues. S-150 Please address all .uh.tnpl, in mail lu Bua.,u,rule, IMI He. 'I5. Hrcw.lvr. NI 11149641715 Sh.rublm at specific proposals at the FCC's open Bnnh,nrine I. Amiable Ira,ll ('nl,cr.,I \h.rolih,,.. :1)I North tech Road. Ann .\rhi. \I,.h 1XI01, I I-XIXI.521-IM1I0,. meeting in May or June.

Broadcasting Apr 13 1992 5 TOP OF THE WEEK CABLE BILL HURDLES TOUGH HOUSE TEST Markey measure moves to full committee; must -carry/retrans- consent passage seems assured

By Randy Sukow full committee and that no measure to tecting several cable systems from strike it from the bill would ever come undeserved rate limits imposed by The central question of a day's to a vote. municipalities, he said. The H.R. grappling over the future of ca- The final vote on the Markey bill, 1303 -like program -access provisions, ble television policy last which resembles the bill passed last Lent claimed, would maintain an envi- Wednesday (April 9) was whether Jan. 31 in the Senate by a 73 -18 mar- ronment for cable programing entre- strong reregulation is a necessary gin (BROADCASTING, Feb. 3), was 17- preneurs to start up new services. move to protect consumers or an 7. Three Democrats -Thomas Man- The Lent substitute also proposed overreaction designed to both punish ton (N.Y.), James Scheuer (N.Y.) and raising the rural exemption on the ban cable for higher rates and benefit its Bill Richardson (N.Y.)- abstained. against telephone ownership of cable competitors. But the more dramatic vote oc- systems from a community size of The House Telecommunications curred earlier in the day when the 2,500 to 10,000. (The same increase Subcommittee narrowly passed subcommittee almost accepted an in the rural exemption was passed in strong reregulation in the end but left H.R. 1303 -like substitute sponsored S. 12.) many of the larger questions to the full by Lent. The measure was defeated "While H.R. 1303 may have made Energy and Com- sense in the context merce Committee, of 1990, its time has which will take up passed," Markey the bill sometime af- replied. Since the ter its recess ends House passed its April 27. 1990 cable bill "ca- Most committee ble rates have con- members who don't tinued to climb at a serve on the sub- rate two to three committee had not times the rate of in- decided as of last flation. When the week whether to most recent con- seek the tough rate sumer price index regulation and ac- statistics came out cess-to- programing Markey: His cable mea- Lehman: The swing vote Lent: H.R. 1303 -tike sub- last month, it was sure carried the day rules proposed in on the substitute bill stitute was defeated 14 -12 disclosed that cable Subcommittee Chairman Edward rates rose 250% higher than other Markey's (D- Mass.) bill or the more goods and services in 1991. In Febru- lenient regulations passed by the full "The [Markey] bill now ary 1992 alone cable rates rose at five House in 1990, reintroduced last year times the rate of inflation. Consumers in H.R. 1303. emerges from need relief from these excessive But committee staffers last week subcommittee like a rates," he said. suggested there is a high level of sup- Most subcommittee Democrats port for the issue of deepest interest ship pouring forth lined up behind Markey, with Dennis to broadcasters -must carry/retrans- smoke and lying low in Eckart (Ohio), Billy Tauzin (La.) and mission consent. With a large majority Jim Cooper (Tenn.) fighting especially of committee Democrats and a sub- the water." hard for the chairman's bill. But with a stantial number of Republicans favor- IKTA's an Mooney solid bloc of 10 Republicans in oppo- ing the provision, it appears to be a sition, supporters of the Lent substi- lock. tute needed only four Democratic de- Republicans serving on the full fectors to win. committee who are on record as fa- 14 -12, with one Republican, Joe Bar- Manton, Scheuer and Richardson voring must carry/retransmission con- ton (Tex.), abstaining. each announced his opposition to the sent include ranking minority member H.R. 1303 "represented a unani- Markey bill early in last Wednesday's Norman Lent (N.Y.), William Danne- mous bipartisan approach addressing debate. Ralph Hall (D -Tex.) and Rich- meyer (Calif.), Sonny Callahan (Ala.), the legitimate concerns about cable ard Lehman (D- Calif.) had also ex- Alex McMillan (N.C.) and Clyde television but not stifling growth in the pressed deep concerns with the bill Holloway (La.). Subcommittee mem- video program marketplace," Lent and were believed to be leaning ber Jack Fields (Tex.) is cosponsor of said in support of his amendment. Its against it. Mike Synar (D- Okla.) also a must -carry/retransmission -consent "bad actor" rate -regulation scheme, criticized several aspects of the Mar- bill (H.R. 3380) introduced last fall. allowing annual rate increases of no key draft the week before during One Republican staffer predicted more than 5% annually for the ex- opening comments, but said he would there would be little debate over must panded basic tier, would head off vote for it at the subcommittee level. carry/retransmission consent in the cases of abusive rate hikes while pro- Hall said a main concern with the

6 Apr 13 1992 Broadcasting a'Cristina is a hit! The audience lotes her!" - Chicago Tribune " Oprali and Sall, have nothing on Cristina." - Newsday

QllnNA, 11kThIt.tters.

Markey bill was over a Ralph Nader - National Association of Broadcast- have H.R. 1303's program- access backed plan to have local cable fran- ers President Eddie Fritts both react- and rate -regulation provisions amend- chising authorities certify the creation ed to the subcommittee action im- ed to the committee bill, either in the of subscriber groups to monitor local mediately after the vote with nautical full committee markup or in pre -mark- cable service. To qualify for certifica- analogies. up negotiations, a number of other tion, such groups would have to have The [Markey] bill now emerges planned amendments were aired by at least 5% of a cable system's sub - subcommittee members last week. scribership as members (see page Perhaps the most contentious will be 40). After receiving assurances that a John Bryant (D -Tex.) proposal to the subscriber -group provision would The most contentious deny retransmission -consent rights to be stricken in a later amendment, Hall stations cross -owned with newspa- announced his intention to support debate was over pers that are still grandfathered after the Markey draft. Don Ritter's the 1975 crossownership ban. Mike Oxley (R -Ohio) sponsored the Other proposals will include a Bar- amendment to strike the subscriber amendment to exclude ton amendment to strike the commit- groups, or "video vigilantes," as he stations with home tee bill's must -carry option and a Coo- called them, from the bill. "Put this to per amendment to prohibit cable sleep before somebody finds out shopping formats systems from cross -subsidizing per- about it," Oxley said. from must carry; sonal communications services. With Hall's support safely on Mar- Besides the amendment to strike key's side, Lehman became the swing the amendment passed the subscriber -group provision, most vote. In spite of flaws he saw in both by voice vote. of the amendments that passed last the Lent and Markey legislation, Leh- week did not radically alter the Mar- man decided not to support the sub- key bill. The most contentious debate stitute. was over Don Ritter's (R -Pa.) amend- "A one -vote margin may clear the from subcommittee like a ship pouring ment to exclude broadcast stations way, but it's certainly not a mandate. forth smoke and lying low in the wa- with home -shopping formats from The full committee will have to drasti- ter," Mooney said. "We will continue must carry; the amendment passed cally rework this bill to avoid a floor to oppose it in its current form. The by voice vote. fight on each of the contentious is- excesses of its supporters may yet Also passed were a retransmission - sues," Lehman said. sink it." consent exemption for small cable Before last week's vote, Energy Fritts compared the position of systems (below 500 subscribers), of- and Commerce Committee Chairman broadcasters and other Markey sup- fered by Jim Slattery (D- Kan.); a Slat- John Dingell is believed to have in- porters to the U.S. Navy during the tery amendment prohibiting negative - formed subcommittee Democrats of Persian Gulf War after it had cut off oil option marketing (automatically his desire to pass the Markey bill on to tankers in the gulf trading with Iraq. At providing a pay service and forcing the full committee (BROADCASTING, the subcommittee level "this is the consumers to expressly request it be April 6). Dingell and Lehman dis- point at which every special interest discontinued), and an amendment in- cussed the bill before the vote, a Leh- group has the maximum amount of troduced by Rick Boucher (D -Va.) man staffer confirmed, "but there was leverage," Fritts said. From now on, prohibiting broadcasters from signing no arm -twisting." the NAB position will get stronger, he exclusive cable retransmission con- National Cable Television Associ- predicted. tracts that shut out carriage by other ation President James Mooney and In addition to a possible attempt to multichannel services.

Fox opens 'stations' in three markets, sans HERE COMES STOREFRONT TV transmitter or license. In what could be revolutionary TV development, Fox Broadcasting has been operating- without fanfare -storefront TV stations in Wil- mington, N.C., Corpus Christi, Tex., and Dubuque - Waterloo, Iowa. Each features Fox Net programing that goes directly to cable system headend (three systems are ICI), with staffs of five who sell spots. (Pictured: Wilmington Fox 9, with [I -r] General Sales Manager John W. Moore and sales reps Paula Maus, Tom Hodg- es and Candace Maulstby.) Storefronts operate in markets without Fox affiliates. In cities without storefronts, affiliates of other networks will be enlisted to sell time. According to Preston Padden, Fox's senior VP for affiliates, "lt will be like one dealer selling Cadillacs through one door and Infinitis through another." Experiment demonstrates ability to do TV without license and value of affiliates to network, says Padden. Ratings are 60% higher in markets that feed Fox Net programing to cable via Fox station than in those in which cable system takes programing directly from Fox.

8 Apr 13 1992 Broadcasting TOP OF THE WEEK MLB CONSIDERS SYNDICATION PACKAGE With only 16 regular season games on CBS, MLB hopes to expand its inventory by bringing back 26 -game schedule; for MLB, syndication is `viable alternative' By Rich Brown annually calls for only 16 regular sea- with any syndicators because of its son games on the network. The games exclusive negotiating periods with Major League Baseball Com- have not been a particularly easy sell CBS and ESPN, which expire on missioner Fay Vincent for CBS, which spends about 6% of its Sept. 1 and Nov. 1, respectively. MLB stepped up to the negotiating $1.06 billion contract with MLB on the to date has had no experience with plate with baseball's TV partners last regular season. syndication, outside of an aftermarket week, talking up the possibility of a Alworth said MLB has had some series, This Week in Baseball, pro- weekly syndication package as one talks with CBS about expanding the duced and distributed by MLB Pro- way of building regular season inven- network's regular season inventory on ductions. tory. the next contract. CBS Sports is "not A syndicated weekly baseball game With just months to go on MLB's prepared to speculate as to what type would likely prove problematic in pro- exclusive renegotiation periods with of elements may or may not be includ- motion and clearances, said Chet CBS and ESPN, Vincent and MLB ed in the next contract," according to Simmons, former head of NBC Sports Director of Broadcasting David Al- a network spokesman. and ESPN and now a consultant with worth told reporters that a syndicated "Don't lose sight of the fact that Madison Square Garden. Simmons package could conceivably replace a syndication is a viable alternative," said the MLB's talk of syndication last network game -of- the -week schedule said Alworth. "It doesn't mean that we week might have been a negotiating when the current TV deals expire at are going to do it, but the underlying ploy, not unlike the calls for lower the end of the 1993 season. goal here is to increase our regular rights fees network sports executives MLB is looking to bring back a game - season exposure back to approxi- have repeatedly made in the press. of-the -week package of approximately mately once a week. This is clearly "It's not a negotiating ploy," said 26 games when its current TV con- the most benign political alternative to Alworth. "It's a marketing need that tracts run out, according to Alworth. network exposure." we have, and we're going to find a The current four -year deal with CBS MLB has not yet been able to talk way to fulfill it."

INTERACTIVE GAME SHOW PITCHED TO CBS Cannell offering test run Tuesday; 900 -number participation generates revenue stream

By Steve Coe Rick Rossner, who is producing the three years, says the game itself is show with Stephen J. Cannell, is hop- simple even if the logistical problems The era in which viewers' partici- ing CBS executives will be sufficiently haven't been. If the project is picked pation in TV game shows was impressed to give the project a 13- up, Rossner plans to produce three limited to screaming out the an- episode commitment for a summer different live shows so that a different swers in their living rooms could be run. Rossner, who has been working one is broadcast in each of three time coming to an end if a series titled on perfecting the format for the past zones at 8 p.m. Such an arrangement Phone Tag! catches on. Being pro- will ease the burden on AT &T and duced for a prime time slot on CBS, eliminate the problem of East Coast Phone Tag! not only allows viewers to players calling up later viewers with compete but also generates an addi- the answers. tional revenue stream by encouraging The game consists of contestants them to use 900 -number phone tech- attempting to match one set of an- nology. swers with another. For example, at This Tuesday (April 14), CBS exec- the start of round one, five states utives from throughout the company might be listed next to a list of state will be treated to an elaborate run - capitals, and the object would be to through at the Stephen J. Cannell stu- match the state with its capital. dio. The Cannel) building has been Players at home would dial the 900 wired with 100 televisions and 100 number and punch in the correct or- phone lines for the simulated test, der of matches between the two lists. which will use interactive technology Players will continue through rounds to allow a potential nationwide audi- two, three and four only if they have ence to compete in the game. 'Phone Tag' host Michael Burger and answered the previous round correct- Executive producer and creator creator/executive producer Rick Rossner ly. The first call -in round would cost

Broadcasting Apr 13 1992 9 TOP OF THE WEEK

SNYDER, NEUHARTH HONORED FOR DEDICATION TO FIRST AMENDMENT role of a free press in retired last October. Thesociety was underscored In his remarks, Snyder and honored last week as the praised Zeidenberg and his Radio and Television News work: "Len covered all the Directors Foundation held its important First Amendment annual "Celebration of the rulings at the Supreme Court First Amendment" at Wash- and the FCC and developed ington's Mayflower Hotel. a personal devotion to de- James Snyder, former vice fending and preserving the president of news for the amendment and the fight to Post -Newsweek Stations, extend its benefits to broad-

was presented with the first casters. I am honored to be Leonard Zeidenberg First part of this first official honor- Amendment Award. Named ing of Len Zeidenberg." for the late BROADCASTING se- RTNDF's First Amendment nior correspondent, the award Presenting the Len Zeidenberg Award to Jim Snyder (c) are Leadership Award was pre- is given to "a radio or televi- BROADCASTING Editor Don West; Zeldenberg's wife, Beverly, sented to Allen H. Neuharth, and daughters Elizabeth and Erica. Not is sion journalist or news execu- shown son Peter. former chairman of the Gan- tive who has made a major contribution to the protec- nett Co. and now chairman of the Freedom Forum, an tion of First Amendment freedoms." Snyder began his "independent, non -partisan organization dedicated to broadcasting career in 1947 as editor at Group W's free press, free speech and free spirit for all people." KDKA(AM) Pittsburgh, where he was news director from Neuharth stressed the importance of all media-print, 1954 to 1959. In 1965 he joined CBS News in Wash- broadcast and cable- standing together in defense of ington and in 1966 was named Washington producer broadcasting's right to full First Amendment privileges for The CBS Evening News with Walter Cronkite. In and against every form of censorship. 1969 he left CBS and joined Post -Newsweek, organiz- He also announced that the Freedom Forum was ing the all -news format at WTOP(AM) Washington and presenting AP's Terry Anderson with $245,500 -$100 heading news at then co -owned WTOP -TV WUSA). He for every day he was held hostage. -WM

each player $2.95; the remaining rounds will cost 50 cents. After each MILLION BUYS UNIVISION round, a computer will randomly se- $550 lect 24 successful phone players to Hallmark is getting $550 million for the sale of Spanish -language Univision win prizes. Ultimately, one phone network and nine television stations, nearly $100 million less than it paid player will play against an in- studio for them just a few years ago. The properties are being sold to a group of contestant for a car. three investors: Los Angeles entertainment entrepreneur A. Jerrold Perenchio, Host will be Michael Burger, who Mexico's Grupo Televisa (the former owner of Univision and now hosts Rossner's and Cannell's five of the stations), and Venezuelan -based Venevision. CBS late -night show, Personals. Hallmark paid nearly $300 million for five stations (and One aspect not yet worked out is four low- powers) and $275 million for Univision in 1987 to a whether the network will participate in company owned by the head of Televisa, Emilio Azcarraga. the revenue generated by the 900 Hallmark spent another $65 million on four more stations in number. Rossner said the distribution 1988 and 1989. The company also invested $100 million in of revenue will be negotiated after a Univision during its five years in Spanish broadcasting. decision is reached on picking up the Hallmark, the eighth -largest station group, had been show. bleeding red ink during its ownership of Univision and its Rossner said he chose CBS be- Spanish -language stations. The company missed several cause of his prior relationship with the interest payments and paid $130 million in a bond ex- Perenchio network and because it has shown a change offer to reduce its debt. Hallmark says it now wants to concentrate on its tendency to be a bit more daring with cable systems acquired from Cencom Cable last year. concepts. He said CBS executives The new ownership structure splits the holdings into a station group and a were somewhat skeptical after his first network group. Perenchio has 50% of the network group (Univision), and the presentation, "but after CBS's Call -In two foreign investors split the other half. On the station group side, Perenchio America show aired following [Presi- has a 75% interest, with the rest divided between the remaining two. Grupo dent] Bush's State of the Union ad- Televisa has the option under undisclosed conditions to raise its stake to 25 %; dress, and it got such a big response, Venevision has been granted no such option. The two cannot own more than Jeff Sagansky [president, CBS Enter- 25% apiece of the station group due to FCC caps on foreign ownership. tainment] had just heard my second Televisa plans to merge its Spanish -language cable network GalaVision with pitch and said, 'maybe Rossner's got Univision. Venevision's plans to launch a cable network this year are said to be something here.' " progressing. It is likely to be tied to the Univision /Galavision service. -soM

10 Apr 13 1992 Broadcasting For innovative ideas, expertly executed, companies in the media industry continue to turn to First Boston. The Power Our dedicated team of media specialists have global industry knowledge and expertise in all facets of mergers, acquisitions and corporate finance. Whether working with a of Ideas private company in a single industry or a public corporation that operates globally, we create ideas which lead to success. Since 1988, First Boston has advised its media industry Mei i clients on over $75 billion of public and private financings d"I :u)(In nu'1"gc1ti 1991 an(l acquisitions. he fi'alurc(la and first quarter 1992 transactions exemplify the range of our expertise in diffèrent segments of the media industry. Media Group 1991 & First Quarter 1992 Transactions First Boston Client Description of Transaction Approximate Size of Transaction Broadcasting

Grupo lìIcvis:t S.A. de C.V. Co -Lead \tanager of Global Depository Shams (Europe) $250,000,000 'làli liruatica.cting P:tnels Sale of Station; Recapitalization with investment by Tnhune 62,4011,000 'Il'x liroadc:tst Croup, Inc. Sale of ri t ainingshates to Paramount Communications, Inc. 75,(100,000 Cable

American Television & Communications Corp. Advice with respect to offer by Time Warner Inc. for Remaining Interest $ 1,250,000,000 (: Television Industries, Inc. Senior Notes due 2001 66,000,000 (: Television Industries Corporation I034% Senior Notes due 2002 300,000,000 Evilest Communications, Inc. Senior Notes clue 2001 100,000,00) Mutual of New \'ork (MONY) Sale of Cable Television Partnership Interests Not Disclosed flit Providence I( Company/Kelso Acquisition of King Broadcasting Company Not Disclosed "fCl Central. Inc. Senior Notes duc 20111 75,001,00) lile- Cunununications, Inc. 101/8 %, Senior Notes due 2001 100,000,0110 lile-Communications, Inc. 97s% Senior Notes duc 1998 100,000,00) lile- Comnnmications, Inc. 9.65% Senior Notes due 2003 150,00(1,000 lile- Conununications, Inc. 9.8(1% Senior Debentures due 2012 600,10X),000 lile -Communications, Inc. 91/4% Senior Notes duc 2002 200,001.100 lile- ( :omnnmications, Inc. 101,¢% Senior Debentures due 2022 150,000,000 Cellular McCaw Cellular t:unlmunications, Inc. 1,882,100 shares of Class A common stock $ 48,273.000 Greek Got rnn 1(111 Privatization Advisory (pending) Not Disclosed Pacifir'liIe,i, (.ruup Joint Venture and Related Transactions with Cellular Communications, Inc. Not Disclosed Entertainment

RI' I. I luldin},s Initial Public 011ering $ 83,100,000 (,.nIul'cl F:ntcnainnum Iuilial Public 011ering 212,000,000 l'.u;unuunt (:artlnlrnicatiOOs 71/_' í Senior Nous due 2(102 250,00(1,0(10 I PI I:ntelplixs, Inc. l'anncnhip Fnnuation for Exhibition Enterprises 128,010,000 I'uhlishin

\Ili! i.iittl Putt! nations, Inc. 2,24(1,10) shares of ( :lass A common stock $ 17,920,000 .1 (, \ I !IL pi i.e,. Inc. Senior Notes clue 1493 -21)01 175,000,000 I. nquirer 1ru (:ruup, Inc. Initial Public °fleeing 189,1100,000 I. nquirer /Star Group, Inc. Secondary Stock Issuance 36.00(1,00) I.uquircr /Sian Group, Inc. Warrant Exchange for Common Stock 23,010,0(0) II q u i rcr/S la l' (1n a p. Inc. Senior Subordinated Notes due 2012 (pending) 100,0110.190 135,100) Unit consisting of Zero Coupon Senior Subordinated Notes due 1997 100,0101,100 with Warrants (pending) Estate ofJ:unes I.. Knight /Knight Bidder Evaluation of Securities held by Estate Not Disclosed The F:.W: Scripps Company Senior Notes due 1996 50,001,000 The I:. \\. Scripps Company 7413% Notes due 1998 100,0101,000 The I'. \ \. Scripps Company 4,00),000 Shares of Class A Common Stock 971111(1,00(1 General ( .intima Cure. Acquisition of Harcourt Brace Jovanovich, Inc. 1,500,00)00) Martel I :n1enaiumCnt Group, Ille. Initial Public Offering 79,200,000

Reed Publishing a t S:\) Inc. 9% Notes clue 1996 125,0(01,000 Woken, Kluwer 61Y2% Sub. Convertible Notes due 1999 Dfl 200,000,000 Satellite Services

Communications Satellite Corporation 8.95% Notes clue 2001 $ 75,000,000 Connnuniruions Satellite Corporation 81/8% Debentures clue 2014 160,000,000 11)14 Cunmmnir:Mons Group, Inc. Primary Stock Issuance 34,(001,00) First Ideas, Then Results. FIR5T BOSTON a (S First Boston Company

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CBS, PBS OFFER CONTRASTING VIEWS OF HDTV SWITCHOVER COSTS Two and a half years ago, CBS and PBS issued 1993, when it moves to the Telstar 401 satellite. HDTV nearly identical projections of what it will cost a TV will become the maximum level in a variable band- station to become able to deliver HDTV network and width system with several levels of compression. local programing and ads. The range they came up Miller expects many commercial broadcasters also with was $5.7 million -$12 million over five to nine to proliferate services, perhaps through alliances with years, depending on the station's size and how quickly cable, given that they will find it "more difficult to it begins conversion (BROADCASTING, Oct. 29, 1990). maintain market share with only one channel. They At NAB '92 this week, the two networks will present need to assess the transition in the broadest sense significantly divergent views and less specific dollars before making a major facility upgrade that could limit and cents. CBS is still working on it, and PBS believes their potential services." that, in the move to digital, station needs and options Hence PBS now envisions creating versatile plants will proliferate beyond a simple NTSC -HDTV scheme. along the way to HDTV. "We're not advocating an As of last week, both Joseph Flaherty, senior vice intermediate system that is halfway there," says Miller. president of technology for CBS, and Howard Miller, "On the other hand, we assume a number of NTSC senior vice president of engineering for PBS, said services will be around for a long, long time." original estimates on the transmission side have not Noting that the transition to digital is already well changed (around $1.25 million for a mid -market sta- advanced in TV production and must continue in all tion) and production costs are coming down, as manu- areas, CBS's Flaherty says he has "no quarrel" with facturers roll out prototype HD machines and digital PBS's broader focus. However, he cautioned against upconverters. From there, the two diverged on what muddying the HDTV cost picture. CBS ran into delays any projections should or will represent. when consultant Rupert Stow fell ill last month. Fla- PBS plans to offer affiliates and schools 25 -30 corn - herty said the network still proposes to issue an update pressed digital NTSC services beginning in December this spring. -Pet

HDTV CONVERSION REACTION becomes all the more important." ported the actions taken at last Thurs- it would Continued from page 4. The commission also said day's meeting, the enthusiasm for seek comments on how long and how them was not equal. Commissioner fect situation for broadcasters.... I can much broadcasters will be required to Andrew Barrett had doubts about how appreciate their skepticism and con- simulcast on their two channels; to great the desire for HDTV will be: cerns; we certainly have not advocat- rank, in the event of spectrum short- "Tell me, is this what the public is ed that type of timetable. Our position age, the class of parties initially eligi- demanding? Are we building some- all along has been: don't make rules ble for HDTV frequencies and to allow thing and waiting for someone to prematurely, wait and see what the broadcasters a fixed period of time to come ?" consumer response is and postpone negotiate channel assignments. Chairman Alfred Sikes said there is decisions that depend on that factor The said it has "tentatively conclud- an underlying fallacy to Barrett's pes- until the information is available." ed" that a 100% simulcast require - simism. "As Americans embraced Not everyone was as diplomatic. ment should be adopted no later than' color television, VCR's, compact Said Ken Elkins, president of Pulitzer four years after an initial five -year ap -1 discs and other major technologies, Broadcasting: "In my opinion, right plication- construction period. Howev- you will see a similar love affair with now it is extremely difficult for broader, it will also seek comments on the next generation of television." casters to come to any reasonable whether simulcasting should be While the other four commissioners conclusion on a satisfactory return on phased in by, for example, requiring emphasized that broadcasters will re- investment for HDTV." 50% simulcasting two years after the turn one of their two channels when Jim Boaz, president of Paramount five -year period has passed and HDTV conversion is complete, Barrett

Station Group, said he thought the switching to 100% two years later. was skeptical: That is naive. I doubt FCC would "change their mind once Also proposed by the commission very seriously it will ever be returned." they look at the complications infor further comment is whether to al- In a separate statement, Commis- -volved in the engineering. They are low broadcasters a fixed time period sioner Ervin Duggan urged local yoing forward without a correct set of to negotiate channel assignments broadcasters to get involved in the data to get there." once a final table of allotments is out comments process. "Until today, the Others pointed out that the HDTV for public comment. Also proposed is development of policies for advanced requirements put an even greater to suspend the dual network rule to television in the U.S. has been largely importance on the FCC's plans to permit networks to give their affiliates in the hands of elites...." he said. "If relax the television ownership rules. a second feed for HDTV. there are broadcasters at the grass Said Royce Yudkoff, managing part- The FCC said low -power TV will roots who have not yet focused fully ner, ABRY Communications, Bos- continue to be viewed as a secondary on the implications for them of ton: "The FCC has already em- service and licensees could lose their HDTV -now is the time to get in- barked on a rules review to help frequencies. LPN operators will be volved." support the viability of the television allowed to file for another channel in If the initial reaction is any barome- industry. To meet the new capital the same community. ter, Duggan has nothing to worry requirements of HDTV, this review While all five commissioners sup- about.

14 Apr 13 1992 Broadcasting Thanks to the following 144 stations for clearing Swans Crossing

New York/WPIX Grand Rapids/ WXMI Des Moines/WOI Yakima/KCY Los Angeles /KCAL Norfolk/WGNT Portland, ME/WPXT Traverse City/WGKI Chicago/WPWR New Orleans/WGNO Paducah /KBSI Amarillo /KCIT Philadelphia /WGBS San Antonio/KRRT Champaign, IL/WRSP Corpus Christi /KZTV San Francisco /KBHK Salt Lake City/KXN Spokane /KAYU Chico/KCPM Boston/WLVI Memphis /WPTY Las Vegas /KFBT Florence/WCC Washington, D.C. /WDCA Providence /WNAC Springfield, MO /KDEB Columbus, MS/WLOV Dallas /KTXA Oklahoma City /KOCB Tucson /KTTU LaCrosse /WLAX Detroit/WXON Harrisburg/WPMT Chattanooga/WDSI Rockford/WQRF Houston /KTXH West Palm Beach/WPBF Cedar Rapids /KOCR Boise /KTRV Atlanta/WATL Wilkes Barre/WOLF Davenport /KJMH Terre Haute /WBAK Cleveland/WUAB Greensboro/WNRW Burlington/WP-[ Z Erie/WETG Seattle/KSTW Louisville/WHAS Columbia, SC/WACH Wichita Falls /KJTL Tampa/WFTS Albuquerque /KKTO Huntsville /WHNT Wilmington/WJKA Minneapolis /KITN Birmingham/WABM Jackson, MS/WDBD Joplin /KODE Miami/WDZL AlbanyMW XA Tri Cities,TN -VA/WEMT Lubbock /KAN Pittsburgh/WPTT Dayton/WRGT Johnstown/WWCP Columbia, MO /KNLJ St. Louis /KPLR Richmond /WRLH Ft. Myers /WNPL Albany, GA/WFXL Sacramento /KSCH Jacksonville/WAWS Baton Rouge/WBTR Anchorage /KTBY Phoenix /KUTP Charleston,WV/WVAH Colorado Springs /KXRM Utica /WFXV Denver /KDVR Little Rock/KLRT El Paso /KCIK Idaho Falls /KIDK Baltimore /WNUV Flint/WSMH Savannah/WUBI Dothan/WDAU Hartford /WI'XX Fresno /KAIL Lansing/WSYM Panama City/WPGX Orlando/WOFL Tulsa /KTFO Greenville, NC/WFXI Billings /KOUS San Diego/KUSI Wichita /KSAS Charleston, SC/WCAT Lake Charles /KVHP Indianapolis /WTIV Mobile/WJTC Sioux Falls /KTTW Missoula /KTMF Portland /KPDX Knoxville/WKCH Fargo /KVRR Eureka /KVIQ Milwaukee/WCGV Toledo/WUPW Santa Barbara/KADY Butte /KCTZ Cincinnati/WSTR Syracuse/WSYT Monterey /Salinas/KCBA San Angelo /KIDY Kansas City/KSMO Roanoke/WJPR Peoria /WYZZ Harrisonburg/WAZT Charlotte/WCCB Green Bay/WGBA Augusta/WBE Casper /KFNB Raleigh/WLFL Austin /KVC Tallahassee /WTLH Anniston/WNAL Nashville /WZ7V Shreveport /KMSS Eugene /KLSR Ottumwa /KOIA Columbus, OH /WITE Rochester/WGRC Reno /KAME Laredo /KVTV Greenville, SC /WHNS Honolulu /KFVE Ft. Smith/KPBI Presque Isle/WAGM Buffalo/WGRZ Lexington/WDKY Columbus, GA /Wl'XX Glendive /KXGN

Beginning NATIONAL SYNDICATION SALES June 29 ADVERTISING SALES Successfully Sold In Upfront Live Action -Young Adult /Teen /Skew NIB First Run -Monday- Friday- 1/2Hr Strip AA NE_ Coverage -90 %+ U.S. Television Homes OF INDEPENDENT BROADCASTERS Kerry Andrews /New York (212) 840 -2307 Sam Ashenofsky /Los Angeles (213) 447-1527 BIG 3'S 91 FINANCES Continued from page 4.

sports overall, and NBC probably a similar amount. But other network divisions lost money as well, in part because of the direct costs and lost rev- Beginning an occasional column of reflection enue from Gulf War news coverage. from BROADCASTING'S headquarters on The network revenue results (see Washington's DeSales Street, aptly named chart) would have been even worse if for Saint Francis de Sales, the patron saint not for contributions from foreign pro- of writers and journalists. graming and other ancillary rev- sales his publication has always been enue. The ABC television network, for adamant in its opposition to industry codes had lower billings, example, actually T of any sort, reasoning- accurately- but the inclusion, for the first time, of that whatever the industry can do voluntarily the results from its WTN subsidiary raised government can mandate as law. That's network division revenue. exactly what happened with the time standards A weakened economy, particularly of the old -now outlawed -National at the local level, affected the owned Association of Broadcasters code, later held to TV and radio stations. Radio stations, be anticompetitive by the Justice Department. which are especially dependent on lo- Our opposition to such intrusions, on First Amendment as well as other cal revenue, were hurt most, with grounds, remains total. So don't let the editorial page read this page. profits declining at both ABC and But what if the FCC decided on its own to set limits on the number CBS. of commercials? Would programing be enhanced by having fewer than For the radio networks, revenue 36 commercials in a two -hour movie? Would the public interest be was actually up, although CBS profits served by having more than 22 minutes of news in the evening news? were hurt by war coverage and rights Would radio sound better with fewer than 300 spots a day? fees. The owned -TV- station groups We don't have the answers to those esthetic questions, but we do had margins of 35% (CBS); 39% know there'd be a quantum change in the Fifth Estate. Enough, perhaps, (NBC), and 52% (Capital Cities /ABC). to turn the industry around. For the cruel fact is that radio and TV are A non -advertising revenue source - awash in a sea of inventory that threatens to swamp them both. ESPN's NFL surcharge to cable opera- First there was the 1980's increase in stations, each new entry tors- helped Capital Cities/ABC's Vid- contributing to inventory by a factor of roughly 18 hours a day times eo Enterprises division show a healthy seven days a week times 12 spots an hour. In radio, of course, there increase in revenue and profits. As a was 80 -90, adding hundreds of stations to an already crowded aural result, the division earned more in spectrum. Then the networks increased their inventories by 1991 than the ABC television net- scheduling into the night and before the dawn. Then came the 15- work. second spot, compounding the explosion in inventory introduced by the 30- second spot. Then came cable, further fragmenting the Editor's note: In the chart on page 4, televi- its own massive spot all sion network revenue is net of agency corn- marketplace with inventory. Compounding mission and may include international, home this has been the erosion in ratings for both network and spot, resulting - video, color- insertion and ancillary revenue. as this publication reported last week -in a net reduction in GRP. Owned -TV stations revenue does not include And if all that weren't enough, here comes digital compression. compensation from TV networks. Adjusted We put this conundrum to Ralph Becker, a principal in Television TV network profits exclude that portion of Station Partners (six television stations) who cares deeply -and "reserves" taken last year against losses ex- seriously -about the business. "This industry doesn't understand the pected to occur in 1992 and 1993 from profes- basic law of supply and demand," Ralph declared. "When demand for sional sports telecasts. For CBS, this future time slows down, you should cut inventory and raise the rates." reserve is $286 million pre -tax; for NBC it is That's how the pushed ABC into estimated to be $20 million. NBC now reports government being a true third profit, but no revenue, from WKVC -TV Cleve- network by passing the Prime Time Access Rule, which reduced the land, in which it sold the majority ownership number of time slots in which all the networks had to compete against in December 1990. NBC profit excludes $105 each other and-by reducing spot inventory- increased the value of million gain on sale of Columbia Home Vid- everyone's time. It was a flagrant violation of the First Amendment eo. NBC began reporting revenue for CNBC and an unconstitutional intrusion into the broadcaster's programing in June of this year, after purchasing the re- discretion, and it made everybody rich. maining outstanding stake in the basic cable Ralph went on to suggest that what television needs is some sort of network. The ABC TV network began report- summit conference of owners to deal with the real problems that face the ing the results of Worldwide Television News industry- "How To Avoid Doing Business As Usual In a Time of in late 1990 after increasing ownership stake Not on the to 80 %. Broadcast segment profits for Capci- Revolutionary Change." agenda: how affiliates can squeeze ties /ABC and NBC each include roughly $50 another minute out of the Masters. On: how to come to grips with an million of non -cash merger-related goodwill inventory epidemic. It sounds good to us, although -the antitrust laws "expense" that accounting rules require, but being what they are-it might take a platoon of lawyers to fend off which are included here to give a better pic- Justice (or bail everybody out). ture of operating profit. Some percentage Better to let the FCC do it. changes may not correspond to previously re- We'd oppose it, of course. ported totals due to changes in methodology.

16 Apr 13 1992 Broadcasting 11I/WM room iJ.m. 171111=111 _ - vr1111111101 n>M MINN! 171111. 131111111111 IMMUNi L1111 11111111. LAMM! >E zrr Minis" L}italif' Ellimm. TJiCi L7111i 771r I:Maim TI' 1:IGkiq I11® t_1laatar

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DINGELL DIRECTIVE MONEY TALK Upset by the FCC's deregulatory n addition to the NAB convention, Las Vegas this week will also see a assault on the broadcast ownership I meeting between CBS executives and a special advisory committee of rules and convinced it's been in- TV network affiliates. Not much has been heard from the committee since spired by the White House, House En- the fanfare over its formation last October (BROADCASTING, Oct. 21, ergy and Commerce Committee 1991). Headed by Cathy Creany, vice president and general manager of Chairman John Dingell (D- Mich.) wTVH(TV) Syracuse, N.Y., it was chartered with the goal of redefining the plans to summon the commission- affiliate /network partnership, including finding "revenue- enhancing" ers to Capitol Hill to testify under oath joint activities and ways to "share resources." But initial idealism has on their contacts with the Bush ad- given way to a pragmatic stand-off between the committee and CBS over ministration and on the process that the dollars- and -cents issue of compensation. Affiliates are reluctant to led to relaxation of radio ownership innovate if the network treats their newfound revenue or cost savings as a caps last month, according to a Din- substitute for compensation. And in several meetings so far, CBS affiliate gell aide. The hearing before Din - relations President Tony Malara has refused to rule out the possibility of a gell's oversight and investigations cut in total compensation dollars. The affiliate committee may prefer that subcommittee will be scheduled af- CBS adopt a plan similar to that of the other two networks, in which the ter Congress returns April 27 from total compensation pool fluctuates up or down depending on the national Easter recess, the aide said. ratings-with a cap on the amount the pool could change in any one year.

RE-CAP right fee for each local signal they your finger in the air," says one Stung by the vehemence of Con- carry. Hughes has been under pressure U.S. teleport operator who has met gress's reaction to the FCC's newly from Hollywood and sports to in- two of what may be as many as 10 liberalized radio ownership restric- crease the copyright fee and allow brokers pitching the bird here. But, tions, FCC Commissioner James them to share in it. says another, the bird operates on Quello has already begun advocat- frequencies "from another planet." ing more modest caps to adopt on re- NEW YORK Arranging equipment to use Luch is consideration. He's proposing na- "not that difficult," says one, but the tional caps of 20 AM's and 20 FM's CLUTTER REPORT imposing challenge of coordinating (25 -25 for minorities) and local The clutter battle between the net- frequencies through domestic and in- caps of two AM's and two FM's. works and advertisers may be starting ternational regulators may leave Quello says he is convinced caps anew, and just in time for upfront that spy bird out in the cold. have to be lowered from current lev- negotiations. Richard Kostyra of J. els-30-30 nationwide and 3 -3 lo- Walter Thompson, who put out the SEPTEMBER SCI FI cally."It isn't worth the turmoil and attention -getting clutter study earlier the congressional opposition to give this year, has a new one coming USA Network has scheduled a radio more than they need or want," out. The report will track the March Sept. 24 launch date for the Sci Fi cable network he says. advertising load, and it's due out in Channel, the basic mid -May, just as the networks an- that expects to start up with 10 million nounce their fall schedules. subscribers nationally. Full details PIECE OF THE ACTION on the network's programing lineup House Copyright Subcommittee are expected in June. Chairman William Hughes (D -N.J.) is RUSSIAN RUMMAGE believed to be considering cutting What is a demilitarizing nation LOS ANGELES Hollywood and professional sports such as Russia to do with abandoned FEIN leagues in on an enlarged local -sig- military satellites? Try to sell them EXITS nal compensation pool proposed in his to Western broadcasters, for one Apparently receiving a severance compulsory- license bill (H.R. thing. Characterized by one source deal including maintaining a gross 4511). As introduced, the measure as a "spy satellite," the two- transpon- profit participation, David Fein has proposes a 10 -year phase -out of the der " Loutch" or "Luch" satellite quietly exited as executive producer of license. During the transition, cable carries enough bandwidth to deliver Group W Productions' Vicki Law- operators would pay broadcasters a high -quality video and is so power- rence talk show strip, set to debut this 3- cent -per -subscriber -per-month copy- ful "you can pick it up by sticking fall.

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GE American Communications Founder and Editor Sol Telshoff (1904 -1982) Broadcastingo 1705 DeSales Street. N.W. Washington. D.C. 20036 Phone. 202- 659 -2340 Circulation. 800- 323 -4345 TV Editorial Fax 202-429 -0651 o Administrative Fax- `U up with the set 202-331-1732 o Advertising Fax 202 -293 -3278 to Sixth q Lawrence B. Taishoff, chairman. \(eePi from Burbank David Psrsson,publisher Editorial Donald V. West, senior vice president and editor. Mark K. Mlller,managing editor Harry A. Jessell,semor editor. has opened for her in Kira Greene, John S. Eggerton, On a slow roll assistant managing editors. Las Vegas and has seen Tribune Entertainment Washington the "rapport" that she Randall M. Sukow, Peter D. Lambert Co. has decided to pro- has with lounge crowds. (technology), Joe Flint, ceed with a slow roll- Patrick Watson,assistant editors "Mike Douglas, Janet Sullivan, John Gallagher, out of a Faye Wattleton- Merv Griffin and Dinah stall writers. Marsha L. Bell,editorial assistant. hosted talk show on Shore all started out as Tribune Broadcasting - David R. Borucki,art director. singers, and look at the Denise P. Smith, Kenneth Rsy,productlon. and owned stations successful, long runs New York groups this other station all three of them had," 475 Park Ave. South 10016: 212- 340 -9860: summer or fall. Watt- Editorial Fax: 212- 340-9874, Allen said. I have al- Advertising Fax: leton resigned from her 212-340-9869 ready developed a theme Geoffrey Foisie,bureau chief post as head of around her lighter Stephen McClellan,chief correspondent. Planned Parenthood in Rich Brown, Sharon D. Moshavi, style: 'Gladys Knight will assistant editors. January. brighten your day.' " Peter VIlss,sta8 writer Hollywood C Distribution is -w 1680 N. Vine St.. 90028: 213 -463 -3148: Quantum Magnum spending $2.5 million to Get Sirius? Fax: 213 -463 -3159 Don Bellisario, execu- find `You Bet Your Life' Rick Levy, head of Steve Coe,assistant editor (networks). tive producer of Quantum contestants with the MTV Networks, says he Mike Freeman, assistant editor (syndication). Leap, has found a nov- right stuff is going to change the Advertising el way to end the season - name of the barter syndi- New York 212 -340 -9860 finale of the NBC se- plans for 35 shows cation sales unit to Lawrence W. Oliver,advedising director. ries: The character-to- give the Viacom -owned Leslie Lillien Levy,marketing services director with a contestant pool that Joseph E. Ondrick East Coast regional character-jumping represents 25 states division more of its sales manager Sam (Scott Bakula) will own "unique identity" in Rand) T. Schatz, sales manager. and Canada. William C. Schenck,account executive. leap into the body of the advertising market. Joan Miller, executive secretary Tom Selleck's character Levy says that three new Barbara Sonnenleld,sales assistant. Knight and day Hollywood in Magnum, P.!. , to names have been cho- Talk show host Byron 213 -463 -3148 the tune of the familiar sen and MTV's lawyers manager own Nancy J. Logan, West Coast sales Magnum music plus Allen, who has his are in the midst of Sandra Klausner, editorial- advertising assistant. company, credits. Bellisario, who distribution completing a title search Washington BYCA Television, thinks 202- 659-2340 was executive produc- before one is finally Doris Kelly, sales service manager. er of Magnum, is using he has the eye for spot- picked. Mitzi Mlller,classified advertising manager. Carrie Audit, classified sales representative. to kick ting untested talk show the storyline Advertising Representatives off the show's next season talent -in this case, veteran singer Gladys Going away Lewis Edge á Assoelates(Southern regional in a two-hour premiere and East Coast equipment): 609- 683 -7900: Knight. Although he Fax. 609- 497-0412 set in Hawaii. There is no tent invited Knight to visit NBC affiliates in Los Yukari Media Inc.(Japan): (06) 925 -4452: decision yet as to Fax: (06) 925 -500.5 BYCA's booth at last Angeles two weeks ago whether Selleck or other Distribution January's NATPE pro- for the network's affil- Magnum alumni will William Cunningham,distribution manager. participate. graming conference in iate meeting were part of a 212 -545 -5435 New Orleans, Allen said ceremony honoring Circulation he held off making the Johnny Carson. Station Michael Borchstta,subscription promotion director Contestant search decision to launch Knight executives made up P O. Box 715, Brewster. N.Y. 10509 -9873 o 212- 545 -5432 o Fax 914- 878 -7377 Carsey -Werner Distri- for syndication in Jan- much of the audience for bution, which is investing uary 1993 in order to se- the Thursday April 2 Production Harry Stevens,production manager. heavily in a novel pro- cure advance financ- taping of the Tonight Rick Higgs,assrstant production manager motion campaign for You ing. Show and, following Corporate Relations Bet Your Life (see sto- By waiting until the taping, NBC chairman Patricia A. Vance,director. page 29), has also in- 1993, Allen Bob Wright presented ry, midseason Broadcasting & Cable Market Place so Johnny with a vested $2.5 million says Knight will be check for Editorial908- 464 -6800 o Clrculetion800-521 -8110 far to canvass North able to secure key mom - $50,000 for a rural Ne- a Advsrtising2/2- 340 -9860 American cities for the ing or early fringe time braska cancer treatment Cahners Consumer /Entertainment widest variety of contes- period vacancies. Knight, center named after Publishing Division tants for You Bet Your who for years fronted Carson's parents. Jim Wa- John J. Beni, senior VP- general manager. Life. By his own estimate, up the 1960 -70's band terbury, newly elected Nell Perlman, senior VP -group publisher. Lawrence B. Taishott,adviser. C -W President Bob sensation, Gladys affiliate board chairman Jacobs says the distribu- Knight and the Pips, has then presented Carson Cahners Publishing Company Terrence M. McDSmatt,president -COO. tion/production com- never hosted a talk with another check for pany has outlined booking show, but Allen says he $30,000 from affiliates. Reed Publishing (U.S.A.) Inc. Robert L Krakoff,chairman -CEO.

22 BI- Coastal Apr 13 1992 Broadcasting What do these great names have in common?

Rock Elf Roll Hall of Fame Country Music- Hall of Fame Rhythm Blues Foundationì

More than 15% of the songwriters honored by

these organizations license their work through BMI

and...

Every Grammy Song Of The Year of the i98os has a BMI songwriter

BMI

The Most Iniportant Call Letters In Music

7 Broadcastingm

I ü

ABC, CBS ROLL OUT THE KIDS STUFF Ghouls, Goofy and cowboys are new to ABC's Saturday morning schedule this season; mermaids, mice and sea monkeys highlight CBS's slate

By Steve Coe

ABC announced its fall Saturday morning children's schedule last week, with three new shows joining the lineup: The Addams Family, Goof Troop and Wild West C.O.W.-Boys of Moo Mesa. The network brought back five series from this season in addition to three new series including the Addams Family project. ABC gave renewals to The New Adventures of Winnie the Pooh, Land of the Lost, Darkwing Duck, The Bugs Bunny & Tweety Show and A Pup Named Scooby Doo. In addition to the series lineup, ABC will also bring back ABC Weekend Specials, now in its 16th season. ABC's lineup will debut on September 12. ABC is hoping its new 'Goof Troop' will take a bite out of the competition Shows not returning to the lineup are Hammerman, Pirates of Dark Wa- show is produced by Walt Disney to the 12 -12:30 p.m. time slot. The ter and Beetlejuice, the last at one time Television Animation. show is produced by Hanna -Barbera a time -period winner for ABC but re- Goof Troop, in the 10-10:30 slot, is Productions. cently experiencing some ratings de- produced by Walt Disney Television. cline. Beetlejuice has also been airing The show, which features Disney's on the Fox weekday children's sched- Goofy character, debuts in the same ule and will continue on Fox next sea- year that the character will celebrate CBS son. its 60th anniversary. CBS adds four new series to its Satur- The New Adventures of Winnie the The Addams Family, at 10:30 -I1, is day morning children's lineup, includ- Pooh returns to the schedule in the 8- based on the original characters creating takeoffs of recent theatricals with 8:30 a.m. time slot. Now in its fifth ed by cartoonist Charles Addams. Pro- Fievel's American Tails and Disney's season, the series is produced by Walt duced by Hanna -Barbera Productions, The Little Mermaid. The other two Disney Television Animation. John Astin, television's version of Go- series making their debut in the fall are Land of the Lost, in the 8:30 -9 time mez, will be joined by Carol Channing Disney's Raw Toonage and The Amaz- period, is the lone live- action series and Rip Taylor in supplying voices. ing Live Sea Monkeys. CBS made the and is produced by Krofft Entertain- The show has been chosen to go head - announcement last Wednesday in New ment. to -head against CBS's perennial time York. Wild West C.O.W. -Boys of Moo period winner The Teenage Mutant In making way for the new shows Mesa, in the 9 -9:30 time slot, features Ninja Turtles in the fall. CBS dumped Where's Waldo (11:30- a group of cows as heroes of this west- The Bugs Bunny & Tweety Show noon), Muppet Babies (8 -8:30) and ern. King World and Gunther -Wahl returns with both parts occupying the Riders in the Sky (noon -12:30 p.m.). Productions produce the show. 11 a.m. -noon hour. The series is pro- Returning to the Saturday morning Darkwing Duck returns in the 9:30- duced by Warner Bros. Animation. lineup are Back to the Future and 10 time slot for its second season. The A Pup Named Scooby Doo returns Mother Goose and Grimm, which will

24 Television Apr 13 1992 Broadcasting e insure roadcasters gainst heir worst ightnli

Dead air. Whether it's from a lightning strike or technical difficulty, there's thing worse.As a broadcaster, you have to do whatever it takes to stay on the air. As an urer, Chubb is there to help you do it. Chubb offers one of the most comprehensive insurance programs, which is tailor - ade for the risks that broadcasters face (excepting primary libel and slander verage). With Chubb's reputation for fast claim service, it's everything a oadcaster could dream of. For more information, call your agent or broker 1- 800 -36 CHUBB. CMUBa r promotional purposes, Chubb refers to member insurers of the Chubb Group of Insurance Companies who issue coverage. ubb is proud to participate in "American Playhouse." Watch for it on PBS. be in their second season, Garfield and Friends, which returns for its fifth year, and the anchor of the schedule, Teenage Mutant Ninja Turtles, corn- ing back for its third. In addition to the series announcement, the network will air an hour- long Little Mermaid prime time special during the week prior to the debut of the Saturday morning schedule, said Judy Price, vice president, children's programs and daytime specials, CBS Entertainment. The series lineup for the fall follows: Fievel's American Tails (8 -8:30 a.m.) continues the story of the mouse and his family after they settle in the West. Dom Deluise reprises his role in the theatrical as the voice of Tiger. The series is produced by Universal Cartoon Studios and Amblin Televi- sion. CBS is looking to reel in kids with Ariel, Sebastian and Flounder Disney's The Little Mermaid (8:30- 9) is described as a prequel to the tures to life. The show is produced by after moving from the 8:30-9 slot it movie. Like the movie, musical num- Chiodo Bros. Productions and Mandel occupied its first season. The show is bers will be used throughout the se- Productions. produced by Lee Mendelson Produc- ries. The show is produced by the Mother Goose and Grimm (12:30- tions, Film Roman Productions, Walt Disney Company. 1:00) returns but in a new time period, MGM /UA and Grimmy Inc. Garfield and Friends (9 -10) returns in its familiar time slot with cameo voices supplied by James Earl Jones, Buddy Hackett, Robin Leach and Jon- athan Winters. The show is produced FOX CATCHES CHASE FOR LATE NIGHT by United Media/Mendelson Produc- tions in association with Film Roman Show will debut in 1993 as part of TVlfi'lm deal & Cowan Inc. Teenage Mutant Ninja Turtles (10- By Steve Coe 11 a.m.) returns in its third season after winning its time period for the Three- and -a -half years after its last two seasons. The show is pro- last attempt, Fox is returning to duced by Murakami -Wolf- Swenson the late -night arena with an hour- Productions. long late -show project starring Chevy Back to the Future (11- 11:30) re- Chase. Set to debut in the fall of 1993, turns to its time period with Christo- the show will combine comedy pher Lloyd, who starred in the mov- sketches with celebrity interviews. ies as "Doc," returning to provide The creation of the late -night show is live -action wrap -arounds performing part of an overall deal between Fox experiments. The show is from Uni- and Chase that includes having the versal Cartoon Studios /Amblin Tele- comedian star in, develop and produce vision. television and film projects. Disney's Raw Toonage (11:30 - Chase, one of the original members noon) is a half -hour collection of corn - of the Saturday Night Live crew, told ic shorts hosted by Disney characters, BROADCASTING that the format of the including Goofy and Sebastian. The show still needs to be worked out and series is produced by the Walt Disney that it won't necessarily be a talk show Company. in the traditional sense. "It will no It's Chase in '93 for Fox The Amazing Live Sea Monkeys doubt have some talking, some dia- your average 'chair and desk here, live- (noon- 12:30) is the lone action se- logue," he says. "I'm approaching it sofa there' type of show. I can't imag- ries on the schedule. However, the like I did with the work I did for the ine not doing something subversive," show will feature some clay -mation Smothers Brothers or Saturday Night he says. and other special effects. Howie Man- Live in that I'm getting a bunch of The show will air Monday through del is the creator of the show and stars writers and performers together before Saturday, with the Saturday night as the professor who brings the crea- we come up with a format. It won't be show being a "best -of" or repeat epi-

26 Television Apr 13 1992 Broadcasting sode, according to Jamie Kellner. Fox affiliates. We've proven to them able." Kellner also says the year -and- president, Fox Broadcasting. Kellner that the network television system is a -half delay gives Chase and Twenti- says Fox has always wanted to get the best way to go. We've proven it in eth Television time to fine -tune the back into late night, "but we didn't prime time and kids. I'm sure we'll format. always have the right format or per- see overwhelming cooperation." The Chevy Chase Show will pre- sonality. Chevy is a big star, and his Kellner says the show will air be- miere almost five years after Fox's sensibilities are Fox's. He's funny and tween I I and 12:30 a.m. and added it The Late Show went off the air. irreverent." might be an hour or longer. "As it Launched in October 1986 with Joan Fox and Chase have been in talks takes form, we'll know more." The Rivers, the show was pulled from the since last July, says Lucie Salhany, fall 1993 debut date was chosen be- schedule in October 1988 following a chairman, Twentieth Television. Sal - cause "it fits Chevy's schedule and it series of revolving hosts including Ar- hany joined the company in July, and also fits our affiliates' schedule as to senio Hall. Comedian Ross Shafer the chase for Chase began shortly when the time periods become avail- was the last of the interim hosts. thereafter. "Very few people have his comedic sense. He has the ability to write funny material and connect with the audience." Despite the troubles KTTV(TV) AWAITS VERDICT The Dennis Miller Show is experiencing in cracking late night, Salhany is confident The Chevy Chase Show ON TRIAL COVERAGE (working title) will be able to garner a competitive audience. "Chevy has al- Fox O&O's coverage brings in ratings, not necessarily ways had the ability to appeal to a ad dollars; visibility for news operation is long -term goal broader audience. His name is well known to all audiences, while Den - By Mike Freeman which has gambled -pre- empting nis's appeal is narrower." nearly its entire 9 a.m. -5 p.m. line- Salhany and Chase stressed that the The trial of the Los Angeles police up -that the gavel -to -gavel coverage show will feature comedy skits along officers accused of the beating- will reap long -term rewards. with other elements, drawing compari- captured on videotape -of Rod- Although the real -life courtroom sons to the types of sketches done on ney King is a national story that has drama has enabled the Fox O &O to the "old Carson and Steve Allen taken on added local significance for- increase its post -sweeps ratings signif- shows," according to Salhany. Chase Fox -owned KTTV(TV) Los Angeles, icantly over the recently concluded said the sketches will not be similar to the types of skits done on Saturday Night Live because those routines require too much preparation for a nightly show. However, he suggested that he may work in certain formats on particular nights of the week so that Does Your News each night of the week would feature recurring elements. Cost Too Much? Chase says it took as long as it did to complete the deal because he was reluctant to "leave an area ]theatricals] that I've loved. "On the other hand," he says, "I've missed television. So the deal ]with Fox] allows me to return to BASYS Automation Systems has television and protects my career in new films." Chase will serve as executive automation solutions that producer of the show and hasn't decided whether to base the show in New York will reduce headcount and save or Los Angeles. He has "been given the okay from my wife to move back east if you money. I want," he says. One problem that faces Fox is con- vincing Fox affiliates to drop their current late -night programing. in some cases The Arsenio Hall Show. in favor Find out how much of the upcoming Chase project. can Kellner, however, says he doesn't ex- you save at NAB pect many clearance problems. "Out Booth #18777 or call IF 5\5\5 of 140 stations only about 35 affiliates carry Arsenio," he says. "I expect 1-800-869 -7009. AUTOMATION SYSTEMS that Chevy will play in pattern on all /

Broadcasting Apr 13 1992 1 r rw 27 eraging a third -ranked 3.2/12 and the afternoon averaging a similarly third - ranked 4.0/11. However, KTTV's 11 share average in daytime represented a 5 share, 83% increase. In terms of the impact on the station's bottom line, a pair of New York media buyers estimate that KTTV will have to "eat" an approximate $400,000- $500,000 loss from make- goods (credits) the station will have to advance to advertisers who bought local spot time. Due to the consistent strength of its afternoon Fox Chil- dren's Network animation block, the biggest hit to KTTV's pocketbook may come from contractual commitments Fox -owned KTTV(TV) Los Angeles is pre -empting its daytime lineup to provide live to burn off national barter advertising coverage of the Rodney King beating trial; above, on the news set, are KTTV anchor Chris time in other time periods for such Harris (I) and Frank Gardner, senior VP, news and special projects, for Fox. major syndicators as Warner Bros. Domestic Television Distribution, February sweeps by pre -empting its tered its ranking to second or third in which has sold ad time within its Beet - morning sitcom block and early fringe the market. In Arbitron overnight av- lejuice and Tiny Toon Adventures car- children's animation block, KTTV has eraging (March 5 -April I), KTTV toon strips. also effectively committed itself to scored a second -ranked 3.8 rating /15 Although station officials declined major short-term advertising revenue share at 9 a.m. -12:30 p.m. and a third - to discuss the potential short-term ad losses. place 4.5/13 at 1:30 -5 p.m. Overall, revenue losses, Frank Gardner, Fox A sixth -place finisher at 9 a.m. -3 the daytime rotation exhibited a 75%, Television Station Inc.'s senior vice p.m. among the seven VHF stations or 6 share, increase over February president of news and special projects, during the February sweeps (in both sweeps averages. acknowledged that "there are not that Arbitron and Nielsen books), KTTV, The ratings were not quite as high in many places for those [toy] advertisers after a month of coverage, has bet- Nielsen, with the morning session ay- to go," once the pre -emptions of ani- SYNDICATION UPDATE

KING TRIBUTE Preview, which will air in a June broadcast times vary), a half -hour 27 -July 26 broadcast window just news special carried by BYCA Distribution, founded by prior to the Olympics. WIS has Nickelodeon last month and featuring talk show host Byron Allen, has already sold the preview special to Los Angeles Lakers star Magic concluded an agreement with the NBC O &O's WNBC -TV New York, Johnson talking to America's youth Luther King to estate of Martin KNBC -TV Los Angeles and WMAQ-TV about AIDS -related issues. produce a live awards show in his Chicago, whose network is also name, honoring citizens "whose providing day -to -day telecasts of the KM A GO efforts exemplify the continuing summer games from Barcelona, struggle against racism and prejudice Spain. Detroit Pistons coach Chuck Western International Syndication in the U.S. and around the world," Daly and Duke University's two - has proclaimed its fall 1992 hour according to a company statement. time national championship coach weekly. Knights & Warriors. a Slated to serve as executive Mike Krezyewski are among the firm go with 78 stations representing producer are Allen and Dexter King, analysts taking part in the preview. 679 of the U.S. son of the late civil rights leader. The special is being offered to will The Martin Luther King Awards NBC affiliates and other stations on an 'CAMP' CLEARANCES feature an appearance from the civil even seven- minute local /national Worldvision Enterprises reports rights leader's widow, Coretta Scott barter split. King, along with other celebrities. that it has cleared its off-network animated strip. Camp Candy. in 71 AIDS AWARENESS markets representing 74% of the U.S. OLYMPICS SPECIAL American Program Services (APS), To date. the half -hour cartoon has Western International Syndication a wing of the nonprofit Eastern been sold in 34 of the nation's top-35 (WIS) has been named by Intersport Educational Television Network, markets. including top market sales Television to handle the has signed approximately 95 public with WWOR -TV New York. KCAL -TV distribution of a planned hour-long TV stations to carry Nickelodeon Los Angeles, WPWR -TV Chicago. special tied to the 1992 Summer Special Edition: A Conversation with WPHL -TV Philadelphia. WSBK -TV Olympics, USA Barcelona Basketball Magic during April and May (local Boston and WXON -TV Detroit.

28 Television Apr 13 1992 Broadcasting mated programing began last month. Gardner suggested that there was CARSEY- WERNER GETS THE BIRD "simply a commitment to provide a public service to the community and Distribution company promotes 'You Bet Your Life' the long -term objective of increasing with mock talent search viewers' awareness of our newsgather- for successor to duck ing capabilities." By Mike Freeman which has hedged its bets by sporting Gardner credited Fox's station a Temple University sweatshirt group president and KTTV general In a unique, tongue -in -beak cam- (Cosby's alma mater). manager, Greg Nathanson, with his paign to promote the September Jacobs acknowledged that the "foresight" in coming up with the launch of Bill Cosby's You Bet search was rigged against the duck, idea of the extended coverage for the Your Life, Carsey -Werner Distribution who was a regular fixture on the origi- trial, which is entering its final phase. President Bob Jacobs has developed a nal You Bet Your Life but is a trade- Also, Gardner and other Fox sources four -to -five -week "national talent mark that "someone else" owns and indicated that the project ultimately search" for the bird that will be pop- not a part of the series format purchase faced final approval from outgoing ping down to deliver the secret Carsey -Werner Co. made from NBC Fox Inc. Chairman Barry Diller, and word -the rights to the duck were not Productions over a year ago. later from Rupert Murdoch. who has included in the deal for the show. "We couldn't get the duck, so we assumed personal control of Fox Inc. The storyline for the series of live - got the goose," conceded Jacobs. who and its Los Angeles operations. action/animated spots will follow the has hired Zander Productions of New Ultimately, Nathanson and Gardner fortunes of several different birds York to draw the animation and film are hoping the expanded coverage will - rooster. turkey, ostrich, crow, duck. the live- action segments. "[The on -air create a spillover of viewers for the goose -that are auditioning for the part. compaignj is a good way to have You station's second -rated IO p.m. news- Jacobs said some of the show's tal- Bet Your Life pull away from the rest cast (2.8/5, February NSI sweeps). ent coordinators are going to appear in of the crowd. Yeah. it's a lot of mon- And perhaps plant the seeds for the cameos. At one point. the rooster be- ey to produce the commercials, but it creation of a morning news block, an lieves he has the inside track, but also lets our new client stations 1122 area where competing independent threatening director Bill Carruthers markets, 95% of the U.S. to date] KTLA -TV realized almost immediate proves to be his undoing. In the final know that we're going to stand behind success with last of a 7 -9 July's debut week -long commercial installment, this show and support them with all a.m. newcast February (3.6/14, Cosby picks the winner: the goose, sorts of ongoing promotions." sweeps). "Somewhere along the way we will expand our news coverage, but I can't really say where," said Gardner, adding, "However, it can be assumed that morning is the next logical target." Gardner pointed to Fox O &O flagship Cost Effective... WNYW(TVI's top -rated Good Day New York morning news block as an example of how an independent station can outperform early -bird network news And Complete programing. Gardner also stressed that KTTV does not intend to become a "broad- If you want to cut costs in cast version" of cable's Court TV, which is also carrying live coverage of *Newsroom Master Control the L.A. police trial and providing *Archiving *Pay Per View KTTV with the raw feed from the Simi Valley courthouse. *Field Reporting Commercial Insertion "I can't say that we're in the trial coverage business, now or anytime in the future," said Gardner, who was BASYS Automation Systems senior vice president of news for the Scripps- Howard stations prior to join- saves you money. ing Fox Television Stations Inc. one year ago. "The ratings," he continued, "are clearly indicative of the news value Come see us in our viewers have placed upon this tri- NAB Booth #18777 or Ç al, and for us to have those people 5\5\5 realize we have a viable and credible call 1- 800 -869 -7009. news operation has been a challenge AUTOMATION SYSTEMS our station has aspired to rise to."

Broadcasting Apr 13 1992 29 Broadcasting's Ratings Week GI Mar 30 -Apr 5

ABC CBS NBC 1 FOX MONDAY 27.3/42 10.5/16 9.9/15 NO PROGRAMING 8:00 4. Barbara Waiters Special 31. Evening Shade 12.7/19 27. Fresh Prince 13.1/20 8:30 19.3/31 39. Major Dad 12.1/18 42. Blossom 11.6/17 9:00 49. Murphy Brown 11.1/16 9:30 1. Academy Awards 65. Designg Wmn 9.3/14 72. NBC Monday Night 29.8/50 10:00 68. Northern Exposure Movie -The Chase 8.6/13 10:30 8.9/14 TUESDAY 16.6/27 13.1/21 12.8/21 NO PROGRAMING 8:00 8. Full House 17.5/28 13. David Copperfield 29. In the Heat of the Night 8:30 6. Home Improvmt 18.6/28 Special 15.8/24 13.0/20 9:00 2. Roseanne 23.6/36 41. CBS Tuesday Movie- 33. Law and Order 12.6/20 9:30 7. Room for Two 18.0/28 The Price She Paid 10:00 52. Civil Wars 10.8/19 11.7/19 30. Dateline NBC* 12.9/23 10:30 WEDNESDAY 11.5/19 11.6/19 13.7/23 NO PROGRAMING 8:00 37. Wonder Years 12.3/20 62. Davis Rules 9.8/16 9, Unsolved Mysteries 8:30 24. Doogie Howser 13.2/21 75. Brooklyn Bridge 7.9/13 17.4/28 9:00 44. The Young Indiana 22. Jake and the Fatman 21. Seinfeld 13.9/22 9:30 Jones Chronicles 11.5/18 13.3/21 44. Dear John 11.5/18 10:00 49. Quantum Leap 53. Homefront 10.3/18 33. 48 Hours 12.6/22 10:30 11.1/20 THURSDAY 11.1 /18 11.4/19 13.0/21 12.3/20 8:00 31. Cosby 12.7/21 22. Simpsons 13.3/22 47. Top Cops 11.3/19 8:30 19. A Diffmt World 14.0/23 65. Drexell's Class 9.3/15 60. Columbo 10.0/16 9:00 13. Cheers 15.8/25 24. Beverly Hills 90210 55. Street Stories 10.2/16 9:30 15. Wings 15.0/23 13.2/21 10:00 33. Knots Landing 24. Primetime Live 13.2/23 53. L.A. Law 10.3/18 10:30 12.6/22 FRIDAY 15.2/27 6.8/12 8.9/16 6.9/12 8:00 18. Family Matters 14.4/26 87. Hammer, From the 55. Matlock 10.2/18 79. Fox Movie 8:30 19. Step By Step 14.0/25 Heart 6.2/11 Special- Live! From Death Row 9:00 27. Dinosaurs 13.1/23 78. Tequila and Bonetti 62. I'll Fly Away 9.8/17 6.9/12 9 :30 49. Baby Talk 11.1/20 7.5/13 10:00 5. 20/20 19.2/35 80. Top Cops 6.8/12 80. Nightmare Cafe 6.8/12 10:30 SATURDAY 8.3/15 16.4/30 9.6/17 9.4/17 8:00 82. Who's the Boss? 6.6/12 18.NCAA Basktball 14.5/27 42. Golden Girls 11.6/21 70. Cops 8.7/16 8:30 77. Billy 7.6/13 57. Powers That Be 10.1/18 57. Cops 2 10.1/18 86. Perfect Strang. 9:00 6.4/11 10. NCAA Basketball 36. Empty Nest 12.4/22 65. America's Most Wanted 9:30 70. Growing Pains 8.7/15 Championship -Duke vs. 9.3/16 10:00 Indiana 16.8/30 75. AFI Life Achievement 57. The Commish 10.1/19 Award 7.9/14 10:30 SUNDAY 9.7/16 17.3/28 8.3/14 9.0/15

7:00 82. I Witness Video 89. True Colors 5.1/10 84. Life Goes On 6.5/12 3. 60 Minutes 20.3/38 7:30 6.6/12 88. Parker Lewis 5.4/10 8:00 17. Am Fun Hme Vid 14.6/24 12. Murder, She Wrote 72. Mann & Machine* 74. Roc 8.0/13 8:30 37. Am Sup Shcase 12.3/19 16.5/26 8.6/14 48. In Living Color 11.2/17 16. Maned w/Childn 14.7/22 9:00 64. ABC Sunday Night 68. NBC Sunday Night 9:30 Movie-Seduction: 3 Tales 11. CBS Sunday Movie 46. Herman's Head 11.4/18 - Movie -Steel Justice 10:00 from the Inner Sanctum Field of Dreams 16.6 27 61. St by Your Man* 9.9/16 9.4/15 / 8.9/14 10:30 84. Get a Life 6.5/11 WEEK'S AVGS 14.0/23 12.7/21 10.8/18 9.3/16 SSN. TO DATE 12.2/20 13.8/23 12.3/20 8.0/13

RANKING /SHOW [PROGRAM RATING/SHARE) *PREMIERE SOURCE A.C. NIELSEN YELLOW TINT IS WINNER OF TIME SLOT 30 Television Apr 13 1992 Broadcasting MTV NETWORKS FOX MOVIE UNIT NAMES NEW PRESIDENT SELL MONTEL To Rick Bieber, president and chief executive officer, Stonebridge Enter- tainment, Inc., was named president, FNM Films, last Tuesday. FNM By Mike Freeman Films, a unit of Fox Inc., develops and produces movies for Fox Broadcasting's Fox In his first major barter sales deal Night at the Movies, which airs on Monday since joining MTV Networks -the nights. Fox had expected FNM Films to sup- advertising sales unit of Viacom ply about one original made -for a month for International-as senior vice president the movie night at this time. However, the of syndication sales two weeks ago, division has not lived up to earlier expecta- Rick Levy said the company has been tions. Bieber's announcement follows by three named advertising sales agent for Via- weeks the announcement that Larry Jones, com Enterprises' talk show strip, The whom Bieber replaces, had been selected by Montel Williams Show. Fox to oversee the birth of Fox Basic Cable, a The contract gives MTV Networks division designed to develop and produce sat- the rights to sell 1,560 thirty- second ellite- delivered programing for the cable in- commercial units for the 1992 -93 sea- dustry (BROADCASTING, March 16). Bieber is son, in addition to national ad inven- leaving Stonebridge four years after he and actor Michael Douglas created tory remaining unsold for the rest of the company. Among the feature projects produced at Stonebridge during this season. his tenure were "Flatliners," "Radio Flyer" and "Hard Promises." Levy, a media sales veteran who helped establish King World Produc- tions' Camelot Advertising Sales unit In to from 1983 -87, joined MTV Networks addition "vigorously pursu- opportunities to assist in the possible to replace Russ Naiman, who left re- ing" outside sales agreements and syndication sales launches of pro- block inventory acquisitions oth- cently to form his own barter sales from grams developed by Viacom's cable company. er major program suppliers, Levy says networks, Nickelodeon, MTV and Levy will dissolve Levy TV Mar- that MTV Networks will be looking at VH -I. keting Inc., a barter sales company he founded in 1990 after serving as president of D.L. Taffner Co. for the pre- ceding three years. Inheriting the national barter sales rights to Columbia Pictures Televi- sion's Married...with Children, Clas- Perfect... ter Television's Conan the Adventurer and Viacom's The MTV Music Video Awards, Levy says that his first objec- By Design tive is to diversify the company's catalogue of advertising offerings. Using PC's, terminals, Macs, workstations or file servers. BASYS Automation Systems can tailor a system just for you, whether you're in ADI 1 or 209.

See the future at NAB Booth #18777 or F 5\5\S call 1- 800 -869 -7009. AUTOMATION SYSTEMS

MTV Netn arks will handle harter sales for 'The Monte! Williams Show'

Broadcasting Apr 13 1992 Television 31 Broadcastingm

TWAIN MAY MEET IN COMBINED SAI.ES EFFORTS CAB speakers say cable, broadcast stations will soon benefit from co -op ad ventures

By Rich Brown

verybody was talking about for- mulas for change in the cable business at the annual Cable Ad- vertising Bureau conference in New York last week, and at times it seemed there were as many suggestions as there were attendees. One of the more dramatic remarks came from Viacom Cable's Dan Mc- Carthy, vice president of advertising sales, who predicted that a cable system and a TV station would combine their sales efforts within five years. He said that change could happen even sooner -perhaps within the year-if negotiations currently underway at Viacom come to fruition. Participating in a CAB panel (1 -r): Thomas E. McKinne), president and CEO, CAB; John McCarthy, previously vice presi- B. Vanderzee, advertising manager, Ford Motor Co.; Louise R. McNamee, president and dent and general manager of WHO CEO, Della Femina McNamee; Ted Turner, chairman and president, TBS; Amos B. Broadcasting in Des Moines, said Hostetter Jr., chairman and CEO, Continental Cablevision, and Michael J. Eckert, video division. joint sales efforts between a cable op- president, Landmark Communications, broadcasting and enterprises erator and a TV station in a market are inevitable because both sides would for regional cable networks, according ble operators as soon as the system of benefit from the setup. Among the ad- to a number of attendees. placing ads becomes more user- friend- vantages of a combined sales effort "We are the square programing ly, said Amos B. Hostetter Jr., chair- would be more dollars for research, pegs that are repeatedly crammed into man and chief executive officer, Con- any number of cross -promotional op- the DMA and ADI round holes," said tinental Cablevision. Non -video uses portunities and various back -room ef- Nick Rhodes, research director, Prime of cable technology will also become ficiencies, he said. Ticket. He said cable operators and an important revenue stream in the "It's synergy," said McCarthy. regional programing services need to future, he said. Synergy between broadcast and cable create a better dialogue with advertis- There was some talk at the conven- sales is already at work with the recent ers to determine their precise audience tion about how developing technology entry by Katz- traditionally a broad- measurement needs. Rhodes found might help build up the spot cable cast rep firm -into the cable business, support on the agency side from Jo- business from its current small frac- he said. "They have what we want seph C. Philport, senior vice presi- tion of the advertising pie. Cable oper- and we have what they want." dent, director of media research ators are prepared to invest in such The one area in which broadcasting worldwide, Young & Rubicam. advances as digital ad insertion tech- and cable should be separate is audi- "We have to realize that the con- nology and will work together to bring ence measurement, according to a cept of 200 DMA's or ADI's is absurd in more dollars, according to some number of cable ad executives attend- in today's marketplace," said Phil - attendees. ing the CAB conference. Many were port. He added that agencies need bet- "Hopefully, the people who are asking that cable no longer be mea- ter accountability from the cable in- running the sales forces and the opera- sured on DMA and ADI broadcasting dustry. "Improvements in local tions people have gotten past the fran- models that were designed decades audience measurement come through a chise wars and can work together," ago to reflect signal strength and coun- meaningful dialogue." said Connie Pettit, vice president, Di- ty-by- county viewership. Such mea- Local advertising will become the mension Media Services, a stand- surement continues to be problematic fastest -growing revenue stream for ca- alone ad sales company of Times Mir-

32 Cable Apr 13 1992 Broadcasting FIRST -QUARTER CABLE SERVICE RATINGS: 1992 VS. 1991 Prime Time FIJI Day IQ 92 Rating HH IQ 9/ Rating HH IQ 92 Rating HH IQ 9/ Rating HH USA 2.5 1,427,000 2.4 1,331,000 1.4 802,000 1.3 724,000 WTBS 2.3 1,310,000 2.5 1,391,000 1.5 839,000 1.6 878,000 ESPN 1.7 965,000 1.5 865,000 0.8 458,000 0.7 400,000 TNT 1.5 809,000 1.6 815,000 1.0 578,000 0.9 473,000 TNN 1.3 695,000 1.1 579,000 0.6 349,000 0.5 272,000 Family 1.2 643,000 0.9 471,000 0.7 405,000 0.7 360,000 Lifetime 1.2 638,000 1.2 629,000 0.7 361,000 0.7 347,000 Discovery 1.1 634,000 1.0 523,000 0.6 365,000 0.5 280,000 CNN 1.0 565,000 4.0 2,297,000 0.6 356,000 2.9 1,637,000 Nick at Nite 1.0 562,000 1.0 532,000 0.7 393,000 0.6 319,200 A &E 0.8 415,000 0.6 296,000 0.5 261,000 0.4 192,000 MTV 0.7 386,000 0.6 317,400 0.5 276,000 0.5 264,500 Headline 0.4 172,000 0.7 336,000 0.4 187,000 0.6 282,000 VH -1 0.3 133,000 0.3 116,000 0.2 88,000 0.2 77,400 Nickelodeon - - - - 1.2 674,000 1.2 638,400 Notes: Figures are network estimates. All data are supplied by an outside source based on Nielsen Media Research Ratings are based on the coverage area of each network, not the entire television universe. USA's prime time is 7 -11 p.m.; Family's is 7 -10 p.m.; Discovery and TNN's full day is 9 a.m. -3 a.m.; Lifetime's and Family's is 7 a.m.-1 a.m.; A&E's is 8 a.m. -4 a.m.; Nickelodeon s is 7 a.m.-8 p.m.; Nick at Nite's is 8 p.m. -7 a.m. able network ratings for the most part remained Taking the most dramatic dive in year -to -year ratings steady or showed slight gains in the first three was Cable News Network, which last year was riding months of the year compared with first- quarter 1991 high on its coverage of the Persian Gulf War. The news figures. channel saw its full -day rating drop from 2.9 in the first Among those showing the biggest gains was the quarter of 1991 to a 0.6 for the same period in 1992. Family Channel, which, following an aggressive mar- Full -day household numbers during the period fell from keting campaign, saw its prime time rating rise from a 1,637,000 to 356,000. On a prime time basis, the 0.9 rating,. representing 471,000 households, to a 1.2. network dropped from a 4.0, representing 2,297,000 representing 643,000. households, to a 1.0, representing 565,000. au

ror Cable Television. "I think you're going to see those egos have dropped by the wayside, and 98% of the industry is working together." 19 out of 20 News Directors Agree. On the cable network advertising side, NBC's president and chief executive officer, Robert C. Wright, called upon the cable industry to make a greater effort at showing advertisers how well cable can move product and thereby capture a healthy share of the $100 billion allocated to national marketing dollars each year. "We have to work harder to open the eyes of advertisers," Wright said. At least one form of promotion - the new -car rebate -is likely to fade out and re- emerge as ad dollars, according to John B. Vanderzee, adver- THE NIGHTLY BUSINESS In head to head competition with broadcasting's Co. REPORT, NEW YORK, tising manager, Ford Motor foremost design groups, The Express Group has Also offering his own predictions MIAMI. for change in the cable business was walked away with nineteen of the last twenty TBS Chairman and President Ted projects. And we've done so on projects with pre- Turner. Tiering of channels is "inev- established budgets and tight timeframes. itable but not necessarily disastrous," he said, and the cable industry will THE EXPRESS GROUP. have to do a much better job at public The most effective news environment in your relations in the face of government market, on time and within your budget ... for reregulation. twelve years. "A lot depends on what happens legislatively," Turner said of the fu- Call us now at(619)298-2834. ture of the cable industry. "Ten years 3518 3rd Ave., San Diego, CA 92103 ago it was easier to predict." See us at NAB Booth 1208

Broadcasting Apr 13 1992 Cable 33 Broadcastingm

RADIO DATA SERVICE: A 'CAN OF WORMS' Broadcasters downplay system's appeal, but worry about potential peril to AM band

By Peter Viles standards, will meet in Las Vegas dur- vocal critic of the NAB, Sage Broad- ing the NAB convention to discuss casting Executive Vice President Jerry The development of a radio broad- one such solution, which would com- LeBow, believes the organization has cast data system (RBDS) is turn- bine RBDS with an existing technol- mishandled RBDS and is wrongly trying into a high -tech headache for ogy, ID Logic, to include AM's. ing to slow down the new technology broadcasters, who appear to be more "The main issue is to include AM to protect AM stations. worried about the system's potential in the standard," says the committee's "This is a technology that has a for damaging AM stations than they right to go to the market," says Le- are excited about its possible benefits. Bow, who is also president of Sage The new technology, now in place "Our general managers are Alerting Systems, which transmits via in Europe, would enable broadcasters very concerned about...a FM subcarrier. "It's ridiculous to try digital to transmit a limited amount of system that would leave AM to stop it." data via FM subcarrier, including Still, many broadcasters say they some data that could appear as text stations off the dial." doubt that RBDS can succeed without messages on specially designed radios Ken Brown, manager for allocations the industry's support and coopera- and receivers. and licensing tion. They question consumer demand Those transmissions would make ABC for the new, advanced radios, espe- possible a variety of new services cially if a significant number of sta- ranging from the transmission of a sta- "Would you pay an extra tions don't participate. tion's slogan for dashboard display to $50 for a car radio that had "I don't know of too many broad- transmitting format information (i.e., casters who are really pushing this and this capability ?" "country" or "jazz ") so that listeners really believe this is something we can easily scan their dials to listen Tony Masiello, VP, technical need as an industry," says Tony Ma- only to certain formats. operations siello, vice president, technical opera- The problem: RBDS cannot easily CBS Radio Division tions, CBS Radio Division. "There be developed for AM stations, and the are a growing number of broadcasters electronics industry is rushing toward "We're not talking about who don't see the benefits of it. an FM -only system that some broad- simply providing radios that "Would you pay an extra $50 for a casters fear would seriously damage car radio that had this capability ?" can flash formats....We' re the AM band. Masiello asks. "I don't know." "Our general managers are very talking about advanced, But privately, some broadcasters concerned about, essentially, a system thinking radios." say they might be forced into using the that would leave AM stations off the system if the electronics industry Gordon Kaiser, diairman and GO dial," says Ken Brown, ABC's man- Cue Paging forges ahead. "This is a real can of ager for allocations and licensing. worms," says a chief engineer for a Work toward agreement on a volun- large station group. "If one of our tary standard for RBDS progressed chairman, Charles Morgan, senior competitors uses it, we're not going to quietly for about a year, but then vice president, director of engineer- have any choice but to follow. All it erupted in controversy in March when ing, Susquehanna Radio Corp. takes is one guy in a market to put it the National Association of Broadcast- "Whether or not we will succeed, I on." ers and the Electronic Industries Asso- don't know. But we are moving in that In the standoff with the electronics ciation sharply disagreed over whether direction." industry, the engineer predicts, "I the new system would include AM But at the same time, the EIA has think that we will ultimately see the stations. threatened to abandon those negotia- broadcasters cave in." There is some hope of a compro- tions and push on with an FM -only There is little question that the de- mise that would include AM stations. solution, much to the dismay of some velopment of an FM -only RBDS stan- The National Radio Systems Commit- leading broadcasters. dard would harm AM stations. Gor- tee, the inter - industry panel that sets To complicate matters, at least one don Kaiser, chairman and chief

34 Radio Apr 13 1992 Broadcasting executive officer of Cue Paging, is all about,' " Kaiser says. He adds, should be settled by the FCC. "I'm which transmits paging information "It was a mystery to me all along why concerned that it's too important a via FM subcarrier, maintains the the AM broadcasters weren't partici- piece of public policy to be done in stakes are much higher than they now pating more fully" in talks toward this fashion," he says. appear. drafting an RBDS standard. But few observers believe that the "We're not talking about simply ABC's Brown, who has been one of FCC will involve itself in the discus- providing radios that can flash slogans the industry's most active participants sions. and scan formats," he says. "We're in the talks, acknowledges that many "It's my opinion -and this is strict- talking about advanced, thinking radi- broadcasters have not paid much at- ly an opinion -that it would not be an os." tention to RBDS. But he says the issue in which the commission has any For example, Kaiser says he be- small group that has been active in the regulatory or policy concern," com- lieves RBDS may eventually allow talks has maintained from the start that ments John Peiser, a staff engineer in FM stations to deliver real -time traffic the industry is interested only in an the international branch of the FCC's information, a development that could RBDS standard that includes both AM Mass Media Bureau. "Up until now, greatly increase FM listenership at the and FM stations. I'm unaware of anything that the com- expense of AM stations. Kaiser says he now believes that the mission has done for AM vis -à -vis The AM guys have just woken up stakes are so high and the threat to FM. The two services are really con- and said 'Jeez. look at what this thing AM radio so grave that the entire issue sidered separately."

KENTUCKY LEGEND CA WOOD LEDFORD RETIRES Play -by -play announcer concludes nearly four decades as voice of UK basketball

By Peter Viles He made his dominance of Blue- grass broadcasting complete by calling Cawood Ledford, the most cele- the Kentucky Derby on radio for many brated sportscaster in Kentucky years, three times winning the horse history and one of the most trea- racing industry's Eclipse Award. Al- sured play -by -play men in all of broadcasting, has switched off his courtside microphone for good. After 39 years of announcing Uni- versity of Kentucky basketball games. as well as horse racing and college football. Ledford retired Monday. April 6, at the conclusion of the NCAA championship on CBS Radio. Kentuckians. who follow college basketball with a near -religious devotion. elevated Cawood (pronounced KAY -wood) to a special status during a career in which he outlasted generations of players. coaches and even arenas. "I'm not saying this to be sacrile- Ledford: `You owe your listeners at least gious," said Ledford's longtime side- that much-to be dead honest with them' kick, Ralph Hacker. "But there are rlx only three people who are known to didn't hesitate to say so when Ken- Right at Home is a everyone in Kentucky by their first tucky was playing poorly. When a free, saleable 60- second names: Elvis, Jesus and Cawood." player was being outplayed, Ledford daily feature with tips on "It's been a 39 -year love affair be- often commented, whipping "They're home improvement, home tween him and the people of Ken- him like a borrowed mule." fix -up projects and more! tucky," Hacker said. "The teams Wildcat fans grew so loyal to Led - n changed. But he didn't." ford's broadcasts that when televised For inf ° tC For the legions of Kentucky fans sports came along, so did a new Ken- ." exclusively ti o too poor or too busy or too far away to tucky tradition: watching games on Camer more ' 42 2f._ urs attend Wildcat games, Ledford's TV while listening to Ledford on the uf5 WO/ 60, 24-o tL broadcasts were like a free courtside radio. ticket. spread by a 100- station net- Twenty -two times during his career work to every hill and hollow in the Ledford was voted "Sportscaster of Right commonwealth. the Year" in Kentucky, and four times dome::: Ledford's trademark as an announc- he was honored as the nation's top Right at Home is underwritten by the er was his plainspoken honesty -he college basketball announcer. National Association of Home Builders

Broadcasting Apr 13 1992 Radio 35 though his basketball career ended last Cawood Ledford Productions. probation. "But I thought, well, that week, he has agreed to call one more Ledford has also called NCAA tour- would be kind of a cowardly thing to Derby. nament games on CBS Radio for 10 do, to duck out when the program was Born and raised in the town of years. in such trouble," Ledford said. Cawood -like Ledford, it was named When Ledford, who is 65, an- Asked to sum up his philosophy of for his mother's family-he began his nounced last June that this season sportscasting, Ledford told BROAD- broadcasting career in 1951 at WHLN would be his last, the story was front - CASTING: "My number-one priority in in Harlan. He spent three years at page news across the state. Ledford radio is to be as honest as you know WLEX in Lexington and 22 at WHAS said he considered retiring several how to be. You owe your listeners at radio and television in Louisville be- years ago, when Kentucky basketball least that much -to be dead honest fore forming his own company, suffered the embarrassment of NCAA with them."

KATZ'S HASTINGS: RADIO POISED 1'O POUNCE New rep firm chief upbeat about an Upturn despite industry's revenue declines

By Peter Viles tising agency with a total marketing plan involving radio, television and, Gordon Hastings probably yeah, I'll even say it, cable. Remem- couldn't have picked a worse ber, we have clients but we also have time to return to the station rep- customers. We have to meet their resentation business. needs also." Hastings takes over as president of Hastings, 50, returned to Katz Katz Radio Group at a time when na- Monday, just one week after longtime tional spot revenues are dropping like KRG president Ken Swetz tendered a rock (down,17.1 %a in February), and his resignation in a corporate shakeup there is more pressure than ever on that took even some of Katz's biggest Katz to produce for its clients. clients by surprise. Hastings had left But Hastings, who describes him- Katz in 1986 after 13 years, and had self as "a radio guy all my life," is spent the past six years buying, run- not the worrying type -at least not ning, then selling three stations in up- outwardly. During an interview last state New York: WSCG(FM) Corinth, week, Hastings was resolutely upbeat WDOS(AM) and WSRK(FM) Oneonta. about the future of radio, maintaining Hasting's lifelong love affair with that the industry has honed its market- radio began in 1956 when, at the age ing skills during the recession and is of 15, he started working at WAAB in well positioned to increase its share of New KRG President Gordon Hastings: "I Worcester, Mass. national advertising dollars as the can say without hesitation that I would "It's the old story," he said. "One economy recovers. have no problem with entering into a part- day the old guy who ran the Sunday "Never before has the national spot nership with Interep if the goal of it was to morning religious tapes didn't show industry been better staffed or put a promote radio as a medium." up for work. And the owner of the stronger financial commitment behind spot revenue, Hastings said he is con- station called me and said 'Do you its effort," Hastings said. "I think vinced that radio is not losing advertis- know how to run the board ?' I said, that is very exciting news. I think it is ing dollars to other media. "I think the 'Yeah.' He said, 'You're running the somewhat ironic and hard that that ef- bottom line on that is still the econo- board starting in half an hour.' " fort was made and culminated at a my," Hastings said. "I do not believe Hastings concedes the radio indus- time when the economy just went right when the numbers are done on 1991 try has changed dramatically in the into the ground." and 1992 that radio's share of total last five years, and not always for the Hastings, who spoke with BROAD- advertising dollars will have de- better. There is more competition than CASTING on his second day on his new creased." ever, he said, more stations than ever job, also expressed enthusiasm for Hastings declined to discuss his are saddled with large debts, and the cross -media marketing ventures in- plans for any possible changes within advertising industry isn't spending. volving radio, television and cable, Katz, pointing out that he had only Still, he finds a silver lining. and said he would consider working been on the job one full day and had "Competitively, the basic strengths with the Interep Radio Store to pro- been away from the station rep busi- of radio stand taller than they did 10 mote radio as a medium. ness for six years. But he spoke favor- years ago," Hastings said, citing the "I can say without hesitation that ably about the company's new efforts dropoff in network TV viewership and would have no problem with entering to lure advertisers by combining buys the clutter factor in direct mail and into a partnership with Interep if the in several media at once. print advertising. "Radio doesn't have goal of it was to promote radio as a "You know something that fasci- the clutter. Radio is right there, reach- medium," Hastings said. nates me ?" he asked. "Cross -media ing more people, than it ever has be- Despite the steep dropoff in national selling. Being able to go into an adver- fore ."

36 Radio Apr 13 1992 Broadcasting Broadcastingm

COMPULSORY LICENSE REPEAL SLOWS IN SENATE Copyright subcommittee hears from Diller, Turner; senators hesitate to take position

By Randy Sukow

Members of the Senate Copy- right Subcommittee last week seemed unsure how to pro- ceed with a proposal from the House to eliminate the cable compulsory license. Their reactions suggested that further action on the plan in the Senate is unlikely this year. "I've not taken a position because I don't know what's in the best public interest," said Subcommittee Chair- man Dennis DeConcini (D- Ariz.) during a Monday (April 6) hearing. "I'm concerned that despite the obvious contribution [the license] has made to the success of the cable industry, its complexities have in many ways in- hibited the emergence of new technol- MPAA President Jack Valenti, Turner Broadcasting System Chairman Ted Turner and ogy and, as some have said, the emer- outgoing Fox Chairman Barry Diller share a few words before doing battle Dyer the gence of new independent television compulsory license. stations." aired their views on compulsory li- right to negotiate compensation for While broadcast, cable and Holly- cense repeal the week before, but two their signals carried on cable systems wood interests battle over strategies to new voices last week were those of without repeal of the license. He ac- increase their revenues, DeConcini Ted Turner, chairman, Turner Broad- cused broadcasters of trying to change said his job is to determine which sys- casting System, and Barry Diller, out- the copyright rules to get a percentage tem is best for consumers. going chairman, Fox Inc. of hard -earned cable profits. "We come back to this every 15 or Diller praised the license -repeal "The fact is, [cable program ser- 16 years," said fellow subcommittee plan as the only way to save a rapidly vices] are doing less than $3 billion, member Edward Kennedy (D- Mass.), declining broadcasting industry that in and the broadcast industry between lo- who participated in the 1976 debate the future will be unable to compete cal and national is doing $17 billion. that led to the creation of the cable with cable networks for programing We're minuscule as far as the broad- compulsory license. "I'm guided, due to its single revenue stream. casters' problems of paying too much quite frankly, by the creative aspects. Broadcasters "are forced by the corn - for programing and operating with I think creative talents are the ones pulsory license to give their entire ser- very high overhead," Turner said. that are at greatest risk.... The people vice away for free, and so they don't Forcing cable systems to pay a li- who are the last to get paid are the have the dollar base necessary to cense fee will raise rates for consum- people who write the play." match cable," Diller said. "All across ers to see television that they could see The Senate hearing was preceded a the country this migration of sporting free without cable, Turner said. The few days by a similar hearing in the events, movies and other programs is money paid to broadcasters will re- House Copyright Subcommittee to ex- making its way- they're following the duce the amount available to pay non- amine H.R. 4511, a bill proposing a money to cable." broadcast programers. gradual, 10-year phase -out of the li- Turner blasted the idea of either re- "Now the networks and the broad- cense (BROADCASTING, April 6). No pealing the license or enacting retrans- casters want to come in and get some similar legislation has been proposed mission consent (already passed by the of the money we earned competing in the Senate. Senate earlier this year in S. 12), with them all these years," Turner Most of the panelists had already which would give broadcasters the said. "We provided competition

Broadcasting Apr 13 1992 Washington 37 which they so badly needed for their argued against repeal of the license, Valenti and ranking minority mem- sleazy, violent sex programing." especially the distant signal license. ber Orrin Hatch (R- Utah), who was Like the week before, Motion Pic- Repeal of the latter would reduce the also undecided on the issue, shared ture Association of America President availability of independent stations for concern about the effect that maintain- Jack Valenti called for repeal of the many consumers. As a result, a pay - ing the license could have on U.S. license but also asked for changes to per -view market would be created for international trade. In Western Eu- H.R. 451 I, including a shorter transi- many types of independent program - rope, especially France, governments tion period. National Association of ing -especially major professional are considering a policy of "reciproci- Broadcasters President Eddie Fritts sports -accelerating the erosion of ty" in which U.S. program producers again took a neutral position on re- sports programing available to viewers would be subject to the same copy- peal, but gave first priority to passage not subscribing to cable. he said. right laws as in their own countries. of retransmission consent this year. "Why not both -repeal the compulsory license and enact retransmission consent ?" Diller suggested. WIRTH TURNS DOWN RE- ELECTION "There's nothing wrong with retransmission consent.... If you repeal the Says decision to retire based on frustration compulsory license, in effect you've got retransmission consent." By Harry A. Jessell Valenti argued that broadcasters should seek a second revenue stream Senator Timothy Wirth (D- Colo.), through repeal of the license only, a long -time congressional cham- rather than through retransmission pion of cable TV interests and consent. He attacked NAB's claim one -time chairman of the House Tele- that the value of broadcast signals communications Subcommittee, an- alone deserves compensation. "How nounced last week that he would not many people do you know who say, seek re- election this fall, surprising 'Let's watch channel 4 tonight; they supporters and congressional col- have such a lovely signal'? Nobody leagues. does. They want programs," he said. Wirth told the Washington Post he "I might point out that were it not was retiring because of the "personal for channel 4, his programs would be anger" he felt over the "stalemate" gathering dust on shelves in Holly- between a President who "shirks his wood," Fritts replied. duty to lead" and a Congress that is Fritts referred to MPAA member "stymied by relentless, pointless Paramount, which took its Arsenio ...maneuvering for short-term political Tim Wirth in 1983, chairman of the Hall Show off its own Washington sta- advantage." House Telecommunications Subcommittee tion, WDCA -TV (ch. 20), and sold it to By stepping down, the 52- year -old Senate consideration of a bill as the WUSA(TV) (ch. 9) Washington to at- lawmaker avoids what was shaping up body rushed toward adjournment. tract a larger audience. To my way to be a brutal re- election battle against When an even more onerous bill (S. of thinking, that says there is great former state senator Terry Considine, 12) went to the floor last January, value not only in the signal but in the who is expected to win the Republican Wirth broke ranks with most other lib- fact that stations through their promo- senatorial nomination in August. eral Democrats and voted against the tion bring people to the programs," On behalf of his cable constituents bill and for a more moderate substi- Fritts said. in and around Denver, Wirth almost tute. The votes were futile. The substi- Association of Independent Televi- single -handedly derailed legislation tute failed and the bill passed by a 73- sion Stations President Jim Hedlund deregulating cable in 1990, blocking 18 margin. Wirth also helped guide the Cable Communications Policy Act of T H E A C A D E M Y P L A Z A T H E A T R E 1984 -the bill that substantially de- the A ' A regulated cable -as chairman of AT THE ACADEMY House Telecommunications Subcom- Experience the magic of Hollywood in the elegant (40 -!eat Academy Plaza Theatre. This plush technologically advanced screening facility is capable of projecting all mittee. and hserdiscs. formals of film as well as 1 -, 3M' Super VHS video Wirth went to Washington as a A luxurious lobby and plaza await ou. Come see why The Academy Plan Theatre is the test place to see the stars. White House fellow in 1967 and served at what was then the Depart- ment of Health, Education and Wel- fare. He won a seat to the House in 1974, representing a district encom- passing Denver's western suburbs and ;leg. f4. Boulder. When Gary Hart gave up his Senate seat in 1986 to make a run at the presidency, Wirth beat out Repub- lican Ken Kramer to succeed Hart.

5230 Lankershim Blvd., N. Hollywood, CA 91601 Curtis J. Matheaus, Director, Theatre Operations (818) 761 -0458 38 Washington Apr 13 1992 Broadcasting CABLE RATE HIKES NOT EXCESSIVE, STUDY CLAIMS

Industry- hacked study says once - regulated prices have simply caught up with CPI

By Joe Flint COST PER BASIC CHANNEL: 1986.1991 The 61% price increase for basic so.óo cable service from 1986 to 1991 was the result of the cable indus- .53 try playing catch -up with the overall 0.50 - .49 consumer price index following years .47 of regulation, according to a working .44 paper by the Center for Study of Pub- 0.40 lic Choice at George Mason Universi- ty. And while rates went up, the study says, so did spending on programing and customer service. 0.30 The industry- backed study, titled "The High Costs of Cable Regula- tion," was released last week just as 0.20 the Cable Television Consumer Pro- tection and Competition Act was set to be voted on by the House Telecom- 0.10 munications Subcommittee (see story, "Top of the Week "). The study was also the subject of an opinion piece in last Tuesday's Wall Street Journal by 0.0 James Miller, chairman of Citizens for 11/86 12/87 12/88 12/89 4/91 a Sound and former Economy director Source: U.S. General Accounting Office of the Office of Management and Bud- get. 1985 -88. The study was commis sioned by Jim Savarese. of Savarese & Associates. which was retained by the National Cable Television Associa- tion. According to the study, "through- See what your viewers' opinions out the period of rate regulation, cable are rate increases lagged far behind inflation." From 1972 through 1986, the study says, basic cable rates grew by really worth with InfoTouch. 89.6 %, while the consumer price index for all consumer items increased by 162 %. Given that lag, the writers-Robert Ekelund of Auburn University and Robert Tollison of George Mason University -argue significant rate increases could be expected. When those rate increases from 1986 to 1991 are averaged with the increase in basic cable channels, the study says, the increase in "the nomi- nal price per basic service channel be- InfoTouch offers all -important For a brochure or a free estimate tween 1986 and 1991 is smaller interaction with your viewers of your profit potential. call today. ($0.01) than the inflation- adjusted and helps you bring them special- price per channel." ized services. all at a profit to you. In November 1986, the most popu- With our 900 pay -per -call programs. you can learn instant!) lar tier of basic service cost $11.71 per InfoTouchOTOUCh month and carried 27.1 channels. In what your audience thinks about issues. programming April 1991, according to General Ac- or promotiats. InfoTouch All this. with a profit on every paid 3000 Zelda Road Suite F counting Office calculations, the most Montgomery. Alabama 36106 call and no added investment in service cost per popular tier of $18.84 equipment or personnel. (205) 244-9868 1.800- 239 -INFO month and carried 35.3 channels, (205) 586-0891 fax OPPORTUNITY AND PROFIT DON'T KNOCK. THEY RING. Broadcasting Apr 13 1992 Washington 39 meaning that the monthly price per also has had no negative impact on TV services that says that a likely sce- basic channel grew "by only $0.09, cable penetration or subscriber base, nario of a return to local regulation is from $0.44 in November 1986 to meaning that "if rates go up and pene- that local governments and politicians $0.53 in April 1991." tration does not go down, this indi- "expropriate political gains from reg- The increases, the study says, were cates that demand for the product must ulation and grants of exclusive fran- used to improve programing: The have increased.... It must be the case chises." Says the paper: "The largest period of local price deregulation co- that consumers prefer the improved part of political gains from local regu- incided with enormous growth in ca- product at the higher rate to the former lation come in the form of concessions ble investments in programing and product at the lower [regulated] rate." given to local governments and to technology. For example, cable opera- While the study concedes that "evi- non -producer interest by the cable tors' annual investment in basic cable dence of increased penetration does firm which is, in effect, 'taxed by programing jumped from roughly not prove that cable rates are perfectly regulation.' " The "cash cows" de- $300 million in 1984, when the Cable competitive, it does show that deregu- scribed by the paper "provide sub- Act was passed, to almost $1.5 billion lated rates are closer to the competi- stantial yearly pecuniary gains, non - in 1991 -a five- fold increase." tive level and provide greater consum- monetary benefits to politicians There were similar increases in in- er satisfaction than the rates that were (positions on cable boards, and so on) vestments in facilities and technology. allowed by municipal regulators." and required 'service to consumers' According to the study, the proportion Price deregulation, the study con- that are given the aura of "public of cable systems with more than 30 cludes, "has worked." goods by rent -seeking local politi- channels since 1984 has grown from This is not the first time the study's cians." Competition, the paper con- 38% to 72%, with the "cable industry authors have worked on issues concludes, may prove to be the most effi- ready to spend an additional $15 bil- fronting the cable industry. Ekelund cient outcome when contrasted to lion by the year 2000." recently completed a study of compe- partial or full regulation at local gov- Rate deregulation, the study argues, tition and the price of municipal cable ernment levels."

CONSUMER GROUPS PRESS HARD ON CABLE REREG Nader targets congressmen, pushes Public Citizen members for support of Markey bill

By Joe Flint butions exemplify the need for greater consumer representation in a political While the cable and broadcast process that undemocratically favors industries lobbied Capitol the cable monopoly companies." Hill last week over the pro- Articles saying how much cable posed reregulation of cable, consumer PAC's contributed to Manton and advocate Ralph Nader was, as usual, Scheuer surfaced in local papers and the not shy about taking his case to the New York Times, and a similar article American public. But even after the appeared in Representative Richard- elimination of a Nader -backed amend- son's local newspaper. Nader also dis- ment, which would have had local cussed the issues on the ABC Radio governments certify a cable consumer Network. Said Jeff Chester, co- director, watch the cable Center for Media Education: "The Na- action group to over Ralph Nader (I) and Jeff Chester urge regulatory process, Nader and his as- support of Markey bill tional Association of Broadcasters and sociates will continue to be heard the National Cable Television Associa- from. Thomas Manton (D -N.Y.) and James tion are doing the same thing. All week At a press conference early last Scheuer (D- N.Y.) -who were holding I have been stumbling over these guys. week, Nader said that Representative up Representative Ed Markey's (D- Unfortunately, the media industry cre- Mike Oxley (R- Ohio), who likened Mass.) cable bill. A typical letter in- ates the media policy. We are trying to the proposed consumer watchdogs to cludes the member's office number. insert public policy." "video vigilantes," and his peers Said a typical letter: "Please call the Said Nader at last week's press con- want to "simply design a monopoly office of Rep. Rinaldo today and let ference: "If Congress won't listen this cable industry to have its way, but him know you support Rep. Ed Mar - time, they will listen next time." they will hear more and more from the key's bill. If you have time send him a The defeat of the cable consumer people at home." letter. BUT DON'T WAIT. Every action group amendment does not ap- Nader's efforts are not limited to hour counts." pear to have slowed down Nader and press conferences. Public Citizen, the Another organization that Nader Chester. Said Chester: "We are in for consumer activist group he heads, sent works with -Essential Information - the long haul. We don't want Jim a mailing to its 250,000 members tar- reported last week that cable political Mooney [president, National Cable geting congressmen -particularly action committees disbursed $371,367 Television Association] making tele- Representatives Matt Rinaldo (R- to Telecommunications Subcommittee communications policy for the United N.J.), Bill Richardson (D- N.M.), members. Said Nader: "These contri- States."

40 Washington Apr 13 1992 Broadcasting Broadcasting ci

TELCOS, CABLE SHOULD OPERATE UNDER SAME RULES Rand report says if phone companies are allowed to provide video, there's no reason to differentiate between them and cable companies

By Peter Lambert cable operators," the study says. natory pricing or access practices. However, argues Johnson, evidence The report further concludes that Regulation, or lack of regulation, so far indicates that program diversity telcos could not easily hike telephone that is good for the cable goose and cost efficiencies are fairly bal- rates to cross -subsidize TV program- might be good for the telco gan- anced in the current, virtually unregu- ing without detection by regulators, der, if the latter seeks to deliver televi- lated environment. Evidence so far on although it suggests that requiring tel- sion programing by wire to the home whether vertically integrated cable op- cos to operate separate video subsid- and/or to own that programing. That's erators discriminate against non - iaries could provide an additional safe- one conclusion of a new Rand study, owned program services "has not guard. In the long term, however, it "Common Carrier Video Delivery by been sufficiently compelling to trigger says, cross -subsidies eventually could Telephone Companies," authored by widespread demands that cable opera- be hidden more easily where video Leland Johnson and supported by The tors divest themselves of their owner- and telephone services share costs in Markle Foundation and Richard S. ship interests in program supply," he an integrated, broadband voice-data- Leghorn. says. video network. Given the assumption that most "Even with no legal restrictions on The report encourages further anal- U.S. homes will continue to receive program affiliations, today's vertically ysis in seven areas: ( I ) optimal broad- multichannel television from one wire, integrated MSO's remain highly de- band pricing; (2) the effects of substi- the report concludes that no sound pendent on programing from nonaffili- tutability among programs on basis exists for singling out" local ated sources," adds the report, noting diversity; (3) the economics of exclu- telephone exchange companies for that Tele- Communications Inc. owns sivity contracts; (4) the nature of infor- treatment as common carriers, if tel- interest in 23 program suppliers, "suf- mation diversity; (5) the potential for cos choose to enter the video market. ficient to fill far less than 50% of the consolidated marketing of many chan- "Under plausible assumptions, a activated channels on today's most ad- nels to limit free network access by stronger basis exists for considering vanced cable systems." independent programers; (6) the justi- the imposition of common carrier re- Additionally, Johnson projects that fiability of vertical integration in video quirements on today's cable operators minimal regulations-such as a per- markets, and (7) legal issues, includ- than on future jtelco] owned fiber net- centage cap on telco control of total ing First Amendment concerns and works," it says. national program suppliers -along whether business agreements such as The Rand report considers the ef- with economic limitations could pre- revenue sharing would be legal when fects on information diversity and cost vent telcos from engaging in discrimi- applied to common carriers. efficiencies under three regulatory sce- narios: telcos treated as common carriers, as unconstrained carriers or as a hybrid of both. Although the report admits that re- INE POWER f solving several critical issues remains 1m1c1n91 oKu-Band)tn9 outside its scope, it suggests that there GLOBAL. CBand or AAccess Satellite 1 Sate111te cts is little justification for fearing successful anticompetitive behavior from Fu;W lnternarovvave 1 ter ohne telcos anymore than from existing ca- Coord1nation ble companies. 'q er andd r `,ELEPO Rt Stability "If limitations on horizontal and Trans Management Rate Traft'1c A vertical integration are warranted T1 ONte 10 1dw. de $ B-2 against telephone companies, our 010161014O' a\Nas 1ginve, 65B-49A analysis suggests that the same limita- Su4 Fax í7o31 TROPIC tions should also be applied against HR, OP `j031 250 -00 W5ó0o Gen plexadral1O3 914 24

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PESA CNhr1POOINI AURORA INTRODUCTION THE ART OF GETTING BY

With more news to cover with less money broadcast executives face tough choices.

Every television news director, make it harder to confidently predict decision would be driven by cost, and reporter, camera operator, and that equipment will stand the test of technological prowess -tantalizing engineer with more than a time. For example, camera technology though it may be -would not be suffi- month in the business has has changed so much that the tube cient enticement to undertake whole- tales to tell the unsuspecting listener cameras of seven years ago are today sale equipment upgrades. who feigns interest. The perilous drive regarded as relics of an ancient culture. at breakneck speed to reach a moun- The venerable 3/4 -inch video format We Were Wrong taintop relay point. The equipment that served the broadcast industry for more Fortunately, OUr assumption was survived rain, snow, flames (etc., etc.) than 20 years. Who will venture that only partly correct. More often than and still caught the story. Subterfuge any of the I/2 -inch formats vying for not, equipment manufacturers told us that would impress James Bond. The that business has been improving, and stories are as endless as the situations that the outlook expressed by their cus- faced by the crews. tomers is more optimistic than it was a Some of the most harrowing tales year ago. This is not to say that the these days have more to do with how floodgates are about to open and four- the job gets done with less money, page purchase orders are about to aging equipment, and a leaner staff. spew from the fax machines of the It's a near -universal experience, and it hapless vendors heretofore waiting by often has a less- than -happy ending. the phone. The orders are coming, but Getting by in tough times requires the at a metered, cautious pace after count- same resourcefulness and ingenuity less hours of analysis and hand -wring- that makes news the most dynamic of ing. But they are coming. Most of the television experiences. Getting more sales appear to be from the replace- done with less means sharing equipment of worn -out equipment rather ment, keeping trucks a little longer, than from purchases of additional and using larger and larger bandages equipment. on shaky equipment. Every equipment purchase is scrutinized more closely market share today will be relevant Toward Smart Decisions because the wrong decision can have just five years from today? It's a chal- To help sort out the technologies, catastrophic career consequences. lenge that continues to daunt broadcast events, and issues that together make executives faced with major ENG pur- up the ENG environment, executives Betting on the Future chasing decisions. Rather than make from nearly two dozen companies rep- Technology compounds the problem. the wrong decision, they decide not to resenting a broad swatch of ENG In more carefree years, the future via- buy any equipment at all. However, products were interviewed. Taken bility of equipment was less a concern broadcasters can't wait forever to together, their opinions allowed us to than what it could deliver in the pres- replace equipment, especially ENG construct a picture of the industry and ent. Those days are over for now. equipment that becomes war-weary at the challenges facing broadcast execu- Every prudent broadcast executive an accelerated pace. Sooner or later, it tives in search of insight into buying invariably includes in his proposal the just wears out. When that day comes, ENG equipment. future viability of equipment he pro- there is no alternative but replacement. This supplement covers many of the poses to buy. A dollar spent wisely When the research for this supple- major components of ENG, including today will reap rewards tomorrow, or ment began, saving money on ENG cameras and lenses, recording formats so the story goes. equipment was assumed to be the and equipment, trucks, and RF trans- That's not an easy case to make in paramount concern of industry execu- mission equipment. There are pitfalls today's technological and marketing tives. The industry's tough cash flow for the unwary in each equipment area, environment. The rapid pace of tech- situation seemed obviously to dictate but armed with information, the route nological development and maze -like the criteria upon which equipment to a decision is just a little less haz- marketing strategies have combined to would be purchased. Every purchasing ardous. 3 How far will we go to get your television feed on the air?

Good reports are coming in from all over.

Vyvx is making big news just about everywhere you look broadcasts include the Democratic and Republican these days. It's not hard to see why. Major broadcast and National Conventions and professional baseball. cable networks are turning to us for the kind of reliable But unmatched reliability and superior transmission transmission and superior broadcast quality our nationwide are just half the story. The networks also appreciate the fiber -optic network is known for. In the last year, Vyvx was fact that we go the extra mile where service is concerned, chosen to carry coverage of such key events as the Soviet doing whatever it takes to provide alternate access routes coup, Desert Storm and the Super Bowl. Other important into our network. Plus, unlike satellites, our fiber-optic signal is secure from theft, making exclusive news or Discover for yourself why networks are making Vyvx sports coverage just that - exclusive. their first choice for news, sports and entertainment Perhaps best of all, we're just as affordable as satel- broadcasting. For a copy of our lites. And, unlike satellites, setting up broadcast time is as capabilities brochure, call us today Vyvx easy as making one phone call. In fact, once you're con- at 1- 800 -324 -8686. With Vyvx on the nected to our network, we can have your broadcast on the scene, there's no telling how far air on an emergency basis in minutes. your network will go. A Revelation in Sight and Sound®

THE WII TEL TELEVISION SERVICES COMPANY 'mate TOUGH TIMES ON THE FRONT LINES

Nowhere in television does stand punishment. And that's not a price," says Low. equipment take a bigger paean to lens manufacturers -even A very light lens might be consid- beating than in gathering they admit that vast differences ered a benefit to the camera operator the news. Equipment that between lenses of the same type are who must shoulder camera and can last for a decade in the studio ages rare. recorder. However, a light lens on a quickly in the field. Of all the equip- Performance differences generally camera with a heavy long -life battery ment used by news teams, the lens appear across an entire product line on the back might make the camera sees more action (no pun intended), and reflect the manufacturer's ability unbalanced. In addition, light materials day after day, than any other compo- in mechanical, electrical, or optical such as plastics are not always as nent. design. "One manufacturer might be a rugged as metal. So it's not surprising that lens manu- little better in one area and weaker in "We think there is a certain weight facturers spend considerable below which you cannot go sums of money to develop the because the lens is not strong most bulletproof products enough," says Horst Stahl, possible. This means use of vice president and general proven materials, tight manu- manager of Angenieux. facturing tolerances, and over- "ENG is a rough business, so all construction that accom- the lens should be as light as modates the shock, vibration, possible but not at the temperature cycling, and expense of ruggedness. I humidity encountered in the don't think the cameraman field. "Ruggedness and relia- realizes that a lens is 100 bility are absolutely para- grams heavier because the mount," says Doug Howe, balance of the camera must general manager of Nikon's be taken into consideration." Electronic Imaging Depart ment. "If the lens is down, the truck is Comfy Feelings down, too." another," says Bob Low, Canon's Since optical performance is now national sales manager, "but optically the equal or superior of every other A Question of Faith they're generally all quite good." This component in the image chain, lens Ruggedness rates at the top of is truly a blessing, because judging manufacturers are concentrating their everyone's evaluation checklist. overall lens performance is a daunting R &D funds on other areas. While Unfortunately, it is also almost task, requiring sophisticated test equip- development continues in lens design, impossible to determine from a data ment beyond the reach of most lens materials, and manufacturing, more sheet or even sometimes from a buyers. attention is being paid to other consid- hands -on inspection of the product. erations as well. "Ruggedness is a property that is Exploring the Details Ergonomics tops the list. In fact, the designed into a lens from the start," With confidence that picking a lens handling qualities of ENG lenses have says Dave Waddell, marketing man- from any of the four major manufac- become the newest buzzword in lens ager at Fujinon's Broadcast and turers (Angenieux, Canon, Fujinon, circles, most notably at Fujinon, which Communications Products Division. and Nikon) is unlikely to yield a has introduced a 14X8.5 ENG lens "Some of the steps taken to ensure resoundingly poor choice, the next with a redesigned servo grip, reliability and ruggedness may be question concerns more esoteric quali- lightweight, compact body, user - obvious from the outside, but there is ties such as weight, handling, service- selectable zoom speed from 1 to 7 sec- much more you cannot see that is just ability, and the service policies of the onds, and non -slip grip material. as important." manufacturers. In some of these areas, Similar enhancements have been made Fortunately, it's generally not neces- there are distinct variations among the to 18X8.5 and 8.5X5.5 lenses, which sary to dissect a lens to determine its various manufacturers. Producing an are being introduced at NAB. The quality. Every major lens manufacturer acceptable lens requires trade -offs improvements allow the camera opera- makes products that have proven to be between performance and handling. tor to control zoom and other functions truly Herculean in their ability to with- "We're limited by size, weight, and far more smoothly, and without 6 ABC CBS CNN NBC As a leader in satellite services, we still felt obliged to give you a few letters of recommendation.

We thought we'd start with the major television networks. Leaders who know that choosing GTE Spacenet for satellite news gathering provides scheduling flexibility of one of the largest satellite fleets in the world. It also provides full -time voice communications and an unmatched service and support team. And that provides something no station can do without -ratings. 421992 GTE Spacenet Corp. For more information call (703)848-1319. ® Spacenet removing the hand from the grip and Features and performance may seem effect, it must normally be readjusted the finger from the lens barrel. paramount in choosing a lens, but they when the lens is refocused. A graduat- Handling improvements are also being mean nothing if they cannot be used. ed neutral density filter must be touted by Angenieux. "We don't indexed to a shot, and must also be expect the cameraman to conform to Hocus Focus? reindexed on external focusing lenses. our lens, but instead we make the lens One of the hottest debates among Internal focusing eliminates these conform to his hand," says Stahl. lens manufacturers is over internal problems. focusing, thanks to a heated advertis- However, as its detractors readily Toward Zero Downtime ing and public relations campaign by relate, the benefits of internal focusing In such a rugged operating environ- Canon, promoting its 14X internal do not come without a penalty. Unless ment, the serviceability of the lens is focusing ENG lens. extraordinary measures are taken, extremely important. Manufacturers Internal focusing, which can be internal focusing lenses are larger and address the requirement in many ways, implemented in several ways, elimi- bulkier than external focusing types. such as modular construction, com- nates rotating external elements. This is less a concern in a studio pro- monality of lens components, and ease Consequently, adjustable accessories duction lens, but is a consideration in of disassembly. The ability of a lens to such as polarizing filters, neutral den- ENG applications. The increased be serviced quickly can sometimes sity filters, and matte boxes need not weight results from the duplicate make an enormous difference. Nikon be readjusted when the lens is refo- focusing components required -one just introduced a 15X ENG lens with a cused. For example, since a polarizing for the movable internal group and one redesigned outer casing that allows filter must be adjusted to provide its for the fixed external group. easier removal of Detractors ask the servo module. how important It was previously A QUE STION OF BALANCE internal focusing integrated with the really is in most One of the first experiences the prospective lens buyer may barrel assembly, have shooting situations, is in examining lens cost which took more as a percentage of the camera /lens package. Years ago, when and whether its time to service, excellent performance wa.s obtain- able only in cameras priced $35,000 and up, the lens' contribution benefits offset the according to was perhaps one fifth of the total package price. "When you were paying added complexity. Doug Nikon's $40,000 for a camera, you were paying $6,000 for of that To its detractors, Howe, who adds has changed," says Canon's Bob Low. Bob Low of Canon that the new However, today it is possible to buy a camera for $10,000 that has replies: "In order assembly makes performance and features vastly superior to the $35,000 cameras of five to make our 14X the job consider- years ago. This has occurred because electronic components have lens smaller and ably easier. decreased in size, cost, and power consumption. Optical technology is lighter, Canon The service poli- inherently incapable of producing the same economies of scale as elec- spent three and a cy of the lens man- tronics. Obviously, the price of the lens is today a greater component of half years and ufacturer may in the total package cost. more than $1 mil- the long -term be The lens manufacturers have the considerable challenge of explain- lion designing a the single most ing to the prospective customer why a lens is such a large component proprietary double - important issue in of the cost. This is especially difficult considering that many otherwise cam focusing sys- choosing a lens, knowledgeable people consider lenses mundane in an age of flashy, tem. The reason according to sever- constantly improving electronic products. A lens, the story goes, is a [our competitors] al camera operators lens is a lens. make these com- interviewed. The The manufacturers disagree, and point to the increasing resolution of ments is because broadcast ability to receive cameras, which can more and more vividly reveal shortcom- they have elected ings in lens performance. As an technical assistance example, Low points to the increasing not to go to the use of video in applications formerly the domain of film. "Someone on the telephone with a expense of making film background knows the value of high -quality optics, because film and to get a loaner a true internal has very high resolving capability," he says. "Each generation of CCD lens on a moment's focusing lens." cameras has higher resolving power, and the same thing is starting to notice are para- Low be seen in video. You'll see a major difference between an inexpensive says other mount to a news lens and a high -quality lens." potential problems crew. The manu- One of the more vocal proponents of this philosophy is Al Giddings of inherent in internal facturer's overall Images Unlimited, who pioneered video in shooting documentaries, and focusing have been service policy continues to shoot more and more video. To Giddings, who relies on dealt with as well. should be carefully Fujinon lenses, the difference in performance between an acceptable The 14X lens does evaluated and users lens and a great one is dramatic. He credits the performance provided not rotate and does of its products by the lenses to his success in converting to video some of the most not pump in and should be contact- stalwart supporters of film. Continued on ed if possible page 18

8 SHOULDERING THE BURDEN OF IMAGE CAPTURE Now that cameras have matured, the trend is toward refinement.

Selling new ENG cameras to The Sensors appears to originate from a bright broadcasters whose existing Image sensors are evolving, and region of the picture. Lag appears most equipment is still acceptable is they can play a role in the purchasing obviously in slow- motion playback as a big challenge. After all, if decision. There are basically two types a smearing effect, and is an indicator cameras already have resolution in use today -the cathode ray tube and of how a camera will perform in the greater than 600 lines, superb color the charge -coupled device (CCD). "real world" with moving images rendition, and a long list of features, Among varieties of CCDs, there are (called dynamic resolution). Both phe- what is left to be done? The answer, as interline transfer (IT), frame interline nomena result from the structure of the indicated by the latest round of camera transfer (FIT), and frame transfer (FT) chip. introductions, is to deliver more of the types. The FIT CCD reduces smear con- same...but better. Less than 10 years ago tubes were siderably -but not totally -by incorporating an additional com- The Road to Ruin ponent in the design. The camera marches into Unfortunately, this compo- the news environment right nent makes the chip larger behind the lens. It gets and more costly. The micro dropped, bumped, squeezed, lens is a component added to baked in the heat, frozen in FIT chips that focuses light the cold, and lugged through on the sensor elements rather rain and snow. It's a hard life, than on surrounding material but generally a long one, that is not light sensitive. It thanks to the extraordinary improves sensitivity and thus measures camera manufac- low -light performance, a par- tures take to ensure longevity. ticularly important considera- Reliability is high because tion in cameras used for electronic components contin- ENG. ue to decrease in size and increase in the only type of sensor available, but The FT sensor created by Philips is functionality. This reduces the parts today they are largely relegated to the used in cameras from BTS Broadcast count, allows modular construction, annals of television history. Tubes Television Systems, a company and produces a portable camera that is had annoying characteristics, such as owned jointly by Philips and Bosch. more robust then ever before. the trademark comet tails emanating The FT chip design does not have the Construction techniques vary, but usu- from light sources, but they served components that limit performance in ally employ lightweight alloys and the industry for decades. Today they IT and FIT chips. As a result, lag and judicious use of plastics to keep weight are used only in special applications smear are eliminated, and pattern as low as possible while maintaining that draw on the ability of tubes to noise is very low. The current FT-5 strength. The result is a product that, perform well in low -light situations. chip provides 806 pixels per line, while performing essentially the same For example, Hitachi's Harpicon which accommodates the needs of function as a consumer product, bears tube, used in the new -at -NAB broadcast television, and the topolo- little resemblance to it. $100,000 -plus FKH -5 camera, offers gy of the chip is such that further Overall camera performance contin- sensitivity so great that it can see in increases in resolution to perhaps 2.2 ues to improve, and the latest CCD color in light so low that the human million pixels (in 1 -inch sensors) imagers produce resolution in excess eye can see only black and white (f32 may be possible. of that essential for broadcast applica- at more than 2000 lux). While the type of chip used by a tions, along with fewer of the anoma- The IT CCD sensor has been used camera can serve as a reference, it is lies that degrade performance. While for years, and manufacturers continue not the only factor that affects overall resolution perhaps ought to be less an to squeeze good performance from the camera performance. In fact, the way a issue today, it still reigns supreme as design. However, it suffers from verti- camera feels and performs is subject so the benchmark for browsing through cal smear and lag, characteristics that much to individual interpretation that data sheets. However, many other fac- are particularly troublesome in ENG specifications alone cannot indicate the tors combine to yield a camera's applications. Vertical smear manifests unique persona. itself visually as a striped area that Continued on page 16 9 NAB '92 A SHARE VISION 0 1992 Ma:susnu EiecInc CorWran, 01 MnenKa

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For more Information cell: 1 -800 - 524 -0564 One Panasonic Way. Secaucus, NJ 07094. FORMATS ISVESTING IN FORMAT FLTURES Only a clairvoyant can predict the fate of acquisition formats.

he proliferation of tape for- the longevity of U -matic. Beta Minor mats would top anyone's list "Every format will have a limited Last year, Sony introduced the of most confusing equipment lifespan the way things are changing," Betacam SP 2000 Series, which costs topics. The confusion epicen- says Walton. "We see portable digital about half that of its BVW Series ter is located squarely in the news- equipment on the horizon and disc Betacam equipment. At its introduc- room, where the formats converge. It's recording systems. You can't say that tion, the 2000 Series seemed destined an emotion -charged environment, with any format will have the longevity of for ENG applications. format proponents lining up with bar 3/4 inch." But why would Sony muddy the graphs in hand, ready to show how waters with a format that could con- theirs is the least expensive, most sen- Staying with Betacam fuse the image of its flagship product? sible alternative "in a cost -conscious However, Betacam is already half That question was answered by the business climate." It's no fact that the 2000 Series uses place for the faint of heart. only metal particle tape, The climate may be more which currently costs at least cautious than cost- conscious, 15% more than the oxide tape because faced with so many used by the BVW machines choices, many prospective (which can accept metal tape ENG equipment buyers have too). In ENG, where more is chosen to do nothing rather spent on tape each year than than make the wrong deci- on the equipment that uses it, sion. "I think manufacturers a 15% increase in tape costs have done a lot to confuse can be a big number. people," says Tony Delp, "Last year when we intro- product manager for cameras duced the new machines, we at Hitachi. "With D1 to D3, were accused of trying to professional Betacam, SP, keep them out of ENG," says MII, S -VHS, etc., people m'ght be Conrad Coffield, vice presi- afraid to buy at this point. Wouldn't way there, and is ubiquitous through- dent of marketing for video recorders you ?" Dave Walton, marketing manag- out the broadcast industry. By most at Sony. "That really wasn't the case. It er at JVC, concurs: "A lot of people accounts it is the format of choice for would have made them very expensive are just sitting out there waiting." three -quarters of U.S. broadcasters. if they were designed to operate like a Covering a story with Betacam says as BVW machine [and use metal and Hail U -matic much about a station's financial posi- oxide tape]. The products are targeted U -matic has served in every capaci- tion as it does about its commitment to at business and industrial users." ty in the broadcast environment for performance, since Betacam is the Coffield says the decision to make more than 20 years. However, the rea- Rolex of ENG formats. What image - the 2000 Series metal -only has its ori- son for its longevity has as much to do conscious urban broadcaster can afford gins in both cost and performance. with the progress of technology as to be caught covering the President's "When Betacam was introduced, it with the format itself. U -matic was arrival with anything less? was envisioned only as an acquisition introduced nearly 10 years before the It's an enviable position for Sony and format, to provide a compact system IBM PC, and massive changes in elec- one that virtually ensures the domi- that could be edited to U -matic. People tronics technology have occurred since nance of Betacam for years to come. quickly said they wanted Betacam then. "People who are concerned about the editing capability, so we introduced an In fact, semiconductor technology quality of their product use Betacam editing recorder two years later. today bears little resemblance to that because it's a direct reflection on their "To improve the format's multi -gen- of 1970. Advances come so fast today revenue," says Mel Porter, marketing erational performance [in the next -gen- that by the time a semiconductor com- manager at Sony. "In most markets, eration Betacam SP equipment], the pany's catalog is printed, it no longer the option is to go to higher quality. In luminance and chrominance frequen- represents the current state of the prod- the short term you can save some cies were shifted upward. This pre- uct line. At this pace, it's safe to say money, but in the long term you may cluded us from continuing to use oxide few other formats are likely to have find you're limited." tape. However, when we introduced 12

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BUT THE WORLD HAS CHANGED. Even hallmark products like our new More than ever before, the world of broad- video receivers and satellite antennas casting is all business. And everyone's are redesigned and re- engineered to watching more closely give you optimum performance at the than ever. Watching most competitive price. equipment costs. watching the Broadcasting is different today - bottom line. and so is Scientific- Atlanta. For more information on our new generation Scientific -Atlanta helps you do of satellite broadcast products. more with less. With new tech- call (404) 925 -6001. nology, like software -based products to automate control of earth stations, electronics and studio equipment and Scientific more. Atlanta Our customers are the winners.

Network Systems Group 4356 Communications Drive Norcross, GA 30093 Freedom is We are now in a revolution reach, at last, the means to of offices, heads of tribes. our ancestors could not have gain a global consensus on We can turn history on in imagined. It's a revolution of the vital issues facing us. our homes as it happens. We information that couldn't have The agenda is clear: to sur- are riveted by world events. come any sooner. vive, we must communicate. All at the same moment All Ina century that has been a We now have the technology over the world. race with fate -war and peace, in place to begin a true dia- We are free for the very first famine and plenty, health and logue with each other on all time in history. We are trans- disease - we have within our levels. Heads of states, heads fixed by a fire that bums bright in the ait ©1992 MCI, GM Hughes Electronics, NYSE Symbol GMH in a tube. We are literally As a leader in the informa- It's the best way we know enlightened. We have remem- tion revolution, Hughes to ensure that freedom has bered something we had Communications has corn - a future. forgotten. We are all linked to mitted itself to one mission: each other. And it is in that to provide the world with We're on a Mission. very understanding that we unparalleled technology and will at last understand who service. To that end we have HUGHES COMMUNICATIONS we are and what we might be, built the world's largest private given the freedom. fleet of satellites. A unit of GM Hughes Electronics FORMATS / CAMERAS the BVW machines, we felt the cus- mats and brands," says Walton. "But CAMERAS tomer's reaction would be overwhelm- they have fallen by the wayside. S- Continued from page 9 ingly negative if they could only use VHS, Hi -8 and industrial Betacam have metal tape. So we included two corn - a place in ENG work, and the savvy "best" camera for a particular user. plete sets of circuits to accommodate manager needs to evaluate the level of The only sure way to evaluate a cam- both tape formulations. equipment he'll be happy with. era is to use it. "To make the 2000 Series less "You can mix equipment from man- expensive, we reduced the types of ufacturers, although buyers still prefer Coming at NAB tape it uses. The equipment will play to buy from one source," Walton con- Most of the major camera manufac- back oxide tapes but won't record on tinues. "If you can save a considerable turers will introduce new products at them. Since the 2000 Series is amount of money by picking a camera NAB. The major enhancements designed to exceed the editing and from one company and a recorder include increased resolution, better multi- generational performance of U- from another company, you should do overall performance, greater sensitivi- matic SP, metal tape was a necessity." it. Manufacturers have gone out of ty, and advanced signal processing. Coffield suggests that even though their way to make sure equipment is Panasonic will expand its line of ENG does not require the multi- gener- compatible. To say that because cameras (which began last year with ational performance afforded by metal you're editing on Betacam you have the AQ -20) that incorporate digital tape, some broadcasters are recording to shoot in Betacam is nonsense. We signal processing. DSP replicates edit masters on it anyway because its have an S -VHS machine that plugs many of the analog functions in the archival stability is much better than into your Betacam editing system and camera, producing benefits of digital oxide formulations. allows you to shoot in a much less technology -stability, accuracy, and So the prospective Betacam cus- expensive format. To the operator it is broad configurability. The camera tomer can choose the more expensive functionally the same, and the quality operator can make dozens of adjust- machines that use less expensive tape is high." ments in the field simply by selecting or less expensive machines that use Nevertheless, Walton admits that and modifying them on a menu that more expensive tape. However, in the selling the concept is not as easy as it appears in the viewfinder (or on a future, it all may become moot as the may sound, even though adopting it monitor). The changes are implement- price of metal tape continues to drop. throughout a company can save hun- ed via either a hand -held remote con- dreds of thousands of dollars. "A TV trol or from the camera. DSP slashes Chaos in the Streets station that is out there shooting with a the number of controls on the camera, When cost enters the equation as the whole fleet of X -1 one -piece ES -VHS- replacing them with menu -driven soft primary driver of sales, the purchasing C] camcorders and editing to Betacam keys. Panasonic will also demonstrate environment becomes murky. Two rel- is pulling off a financial miracle," says fiber-optic triax systems as well as an atively new formats, both enhanced Walton. "However, how do you tell HDTV camera with 1 million pixels. versions of previous formats, are cur- that to the news crew when the compe- Besides the Haripcon -based camera, rently vying for position at lower -tier tition is out there with Betacam?" Hitachi will introduce an updated ver- broadcast stations and cable systems. The high -band 8mm format (Hi -8) sion of its Z -1 three-CCD camera (the Both formats offer an economical way continues to gain in popularity Z -1B) that features micro lenses on the to acquire news footage, with results although apparently not at the rate CCDs, a computer interface for remote that are at the very least acceptable. envisioned by some. "More of the operation, automatic lock -on to scan- The question is not entirely whether smaller market stations are adding ning rates, and 62 dB signal -to-noise professional S -VHS or Hi -8 equipment news," says Coffield, "and this is ratio. produces picture quality good enough where we are seeing other formats Sony's biggest announcement will for broadcast. There are other consid- besides Betacam. We're developing be its 520,000 pixel HyperHAD 1000 erations, first and foremost whether or more and more Hi -8 professional cam- sensor that delivers more than 800 not the candidate format will take root corders, and will show a one -piece, lines of horizontal resolution. The in the marketplace. With no format three-chip camcorder at NAB." chip, manufactured by Sony, allows emerging as dominant, it's not difficult signal-to -noise ratios up to 62 dB to be to see why news directors and general Scooped by Mom and Pop achieved. Enhancements to existing managers are reserving judgment. The Testament to the viability of 'con- cameras as well as several new prod- second consideration is continued sup- sumer" formats is the increasing use of ucts will also be featured. port among manufacturers, of which amateur footage by broadcasters in Ikegami will show its latest ENG no one can be certain. even the larger markets. While most of camera, the HL-43, which was intro- The goal of the S -VHS supporters the material is shot on VHS, more and duced at last year's SMPTE. It features (primarily Panasonic and NC) contin- more appears on S -VHS and especially three 400,000 -pixel 2/3 -inch IT CCDs ues to be the integration of the format Hi -8, as everyone from firemen to tow that deliver 850 lines of horizontal res- into facilities that predominantly use truck operators recognizes their unique olution. It docks directly with Betacam 3/4 -inch equipment. "Traditionalists say ability to reach the scene first and col- SP, and has advanced signal process- you have to limit yourself to certain for- lect $100 for a few minutes' work. ing circuits.

1B TRUCKS THE SCIENCE OF GETTING THERE

e venerable ENG truck is "because leasing companies don't ager who doesn't seriously consider a the workhorse of the news want to see a vehicle with no cash diesel ENG van is doing himself and crew. Trucks that would last value in three years. And nobody who the company a great disservice." many years in other commer- leases an ENG truck buys it at the end cial applications are ready for trade -in of the lease." ...in a Five -Pound Bag after four years of ENG service in News crews are packing more and urban areas. While not much has Enter the Diesel more equipment and functionality in changed over the years in the way The tortoise -like nature of a diesel their ENG trucks, and the burden falls these trucks are manufactured, the way engine might not seem an appropriate on the installer to accommodate it. "In they are fitted for the job continues to delivery vehicle for the deadline - 100 inches of rack space five years ago improve. crazed world of ENG. One of the I would have had room for lots of Antennas have gone from occasional storage," says the helix to the parabola and Leonard. "That space is now then to modified versions of gone because the equipment the latter. Masts have come has become so dense. The from the triangular welded same rack space is now carry- variety to hydraulic and now ing twice the gear, and the to cable- operated crank -up truck is more than ever an types. Microwave transmit- extension of the newsroom." ters have come from crystal Communications is becom- control to synthesized, single ing more and more important channel to multi -channel. But as well. "Every news vehicle by and large, the equipment has at least one cellular in an ENG truck has phone, one for engineering remained stable over the and the other for the news- years. room," says Leonard. "We're "Though the equipment hasn't seeing greater use of IFB and intercom changed much, the way we build them diesel's main characteristics is sluggish equipment, and people are making has," says Bob King, vice president of acceleration and generally languid greater use of wireless communica- marketing and sales at BAF overall performance. However, Bob tions between all elements of the ENG Communications. "They're much King says they're a more appealing production. The trucks carry the cam- more customized than they were power plant for ENG trucks than ever. era less and less often, because the before, and construction techniques for "They aren't as sluggish as people cameraman comes in a car with the modular boxes have been refined so think," says King. "Ford makes a great reporter and the truck has a one -man well that they'll last longer than most diesel for the ambulance industry, and crew who meets everybody on site. stations will need." if they're fast enough for an ambu- "People continue to ask for novel More and more stations are sal- lance, they ought to be good enough things," he continues. "WPIX in New vaging equipment from an existing van for a news crew. The people who have York and WMAR in Baltimore had us when configuring a new one. "We've diesel ENG vans love them." put a color security camera on top of tried to address the reusability of com- Diesels have other advantages too, the mast with a pan and tilt and control ponents," says Mark Leonard of Wolf according to King. "You'll give them of zoom and focus. They use it as an Coach. "Sometimes the mast is one third the maintenance and they'll alternative to get the news picture. In reusable, sometimes the generator and last twice as long. Diesel fuel is as situations where reporters are at risk, its enclosure, and many other things." expensive as gasoline, but you go they can do the whole thing from Leonard says that his company is twice as far on a gallon. You're lucky inside the truck. It also gives them ele- working with more leased vehicles, to get five miles per gallon with a 460 vation, which provides a different view even though leasing companies often V -8, but you'll get 10 or 11 with a of the action." wince when the trucks reappear at the diesel. In times when we have tight lease's end. "We're minimizing the equipment, operating, and maintenance Tape and Glue conversion work that affects the struc- budgets," King continues, "the chief Perhaps the most important ques- ture of the truck," says Leonard, engineer, news director, or general man- tions for the broadcast executive to ask 17 TRUCKS/LENSES

DATELINE: are about the future. Can the truck be LENSES configured so that major components Continued from page 8 BAGHDAD can be removed and refitted in a new truck when this one dies? Can the out, which eliminates the piston effect BEIRUT truck be customized so that minimal created when air (and potentially dirt) changes are made to the truck as it moves in and out of the lens as it BOGOTA comes from the factory? Are commu- pumps. The lens elements are smaller nications requirements adequately con- so aberrations are easier to control. DETROIT sidered, or should more attention be Low says that he believes all of paid to coordination and control? Canon's future ENG lenses will fea- RIYADH All of these questions and dozens ture internal focusing. The first is more are generally asked by every expected to be an 18X lens. TEL AVIV ENG truck builder. Configuring an When photographers ENG truck requires the same attention Coming at NAB cover news -breaking to space, weight, and power budget as All the manufacturers will exhibit stories involving drugs, outfitting a jet fighter. With a finite new ENG lenses at NAB. From hostages, terrorism, amount of space and load carrying Angenieux comes a 14X8 with a pro- international or ability, the goal is to include as much tective front glass that is coated as a functionality as possible without com- UV filter. Horst Stahl says it offers a home -town street promising the handling or safety of the layer of protection against breaking wars...life- threatening vehicle. the front lens element, and UV filter- conditions exist! Exceeding the limits will, at the ing and optical quality are better than Second Chance body armor, indus- least, degrade reliability, more than screw -on filters. try leader with over 500 documented likely reduce the overall performance Fujinon shows its new family of 'saves' of American law officers wearing their product, offers their of the news team, and, at the worst, ENG lenses, each one with the fea- street -wise and battlefield ballistic cause a serious accident. The best way tures described earlier, as well as a technology and their manufacturing capabilities to news reporters and to reduce the likelihood of a problem 0.65 meter MOD (in the 14X lens), news photographers. is to design the van as intelligently as better balance, lighter weight, and possible, with the help of the truck reduced chromatic aberration, ghost- builder. ing, and flare. NEWS FROM THE ETHER

Microwave ENG equipment drones on, day after day, getting the news from the source to the studio. Although establishing communications looks less like military maneuvers than it once did, microwave communications still presents a challenge for ENG crews. The technology itself has changed little in the last 10 years, although new features have been added to the latest crop of transmitters and receivers. John Payne has a unique perspective on the RF side of ENG. Payne has spent nearly all of his adult life in the microwave industry, and sold the frequency control products company several years ago. He entered the broadcast business shortly afterward and founded Nucomm, which manufactures microwave ENG equipment. As the newest member of the ENG RF equipment community, Payne has some observations. "My impression upon entering this business," says Payne, "was that much of what was out there was very old technology. The antennas were devel- FLEXIBLE oped 15 or 20 years ago. Most of the microwave equipment was devel- LIDXTWEIDET WOE/CABLE oped 10 years ago." DEPENDABLE Payne has taken a new approach in this equipment, incorporating current technology in the company's receivers and transmitters, including surface mount construction and ASICs. To find out what was missing from existing microwave ENG products, Payne talked to 50 engineers and ENG users. The results are being incorporated in his products. Call or write today for The first include an SMPTE bar generator, more information on company's products color this opportunity to multi -burst frequency response evaluation, auto -ranging 100 -260 VAC InVEST in safety! power supply, and automatic transmit switching based on the presence SECOND1 CHANCE of a video signal. P.O.BOX 578 /' 800- 283 -7000 Central Lake. MI 40822 N. FAX: 816 -844 -9824 18 Special Report/ Editorial Features: National Association of Broadcasters Issue Date Ad Deadline March 23 March 13 April 6 March 27 April 13 April 3 April 20 April 10 April 27 April 17 HAB. P E,POST N N B TW It starts with our Marc 23, Pre -NAB issue, featuring the industry's most comrehensive repot. on technology - "Road to Equipment Preview." This coverage continues in our April 6 issue. Then, it's our special NAB April 13 issue -the whole story, the major players, the problems anc prospects, the trends, the new technology and more -with full distribution at the Las Vegas convention site. The April 20 issue is the first opportunity for readers to get an overview of all that occurred during NAB week. We then wrap it up with the industry's most authorita- tive "NAB Equipment Review" in our April 27 issue. Start to finish, nobody does the NAB like Broadcasting. Broadcasting ri

New York Washington D.C. Hollywood Lewis Edge & Assoc. Yukari Media Inc. (Japan) (212) 340 -9860 (202) 659-2340 (213) 463 -3148 (609) 683 -7900 (06) 925-4452 Fax (212) 340 -9869 Fax (202) 293-3278 Fax (213) 463 -3159 Fax (609) 497 -0412 Fax (06) 925 -5005 On March 23rd, People Looked at this flag and saw the future of Television. * * j. * * * * *- * * * * ** *

In the U.S. Capitol on Monday, March 23, a group of government, broadcast, and business leaders witnessed history being made. They watched, on WETA Channel 26, Washington's PBS TV station, the first ever over-the -air digital broadcast of a High Definition Television (HDTV) program. The first digital image to fill the screen was an American flag. This is fitting because digital HDTV is an American invention. General Instrument Corporation and the Massachusetts Institute of Technology formed the American TeleVision Alliance to make HDTV a reality. We did not set out to enhance or improve the old medium. We set out to create a new medium ... and we did. GI's DigiCipher " digital technology creates a television image that is 400% sharper than today's best ... with the true color resolution you would see in a movie theater ... and the clear, resonant sound of a compact disc. General Instrument Corporation is the first in the world to propose, demonstrate, and, as of 12:11 that Monday afternoon, successfully broadcast an all-digital program in HDTV. Tomorrow's television is at General Instrument Corporation today. GENERAL INSTRUMENT IDB PICKS UP TRANSPONDERS ALL -NEW HDTV AT NAB 1DB Broadcast bought some time before it makes a major satellite oshiba, Sony and Andrew Corp. will be among those exhibiting all -new replacement decision. leasing 13 C- high -definition television (HDTV) equipment at the National Associa- band transponders from Hughes tion of Broadcasters convention in Las Vegas this week. Communications, 12 of them Toshiba plans to show the HV -D920, an "advanced prototype" 3/4-inch aboard Galaxy I1 (at 74 degrees west HDTV cassette recorder that it claims matches the video and audio quality

longitude). which could reach end of existing 1 -inch, open -reel HDTV VTR's. The HV -D920 features the of operational life by late 1993. IDB, 1125 -line studio standard, improved head -to -tape contact and 16 drum - the largest single user of domestic mounted, amplifier integrated circuits to facilitate a 1.2 gigibits -per- birds, also acquired one transponder second data rate (five times faster than NTSC rates). aboard Galaxy VI. The agreement Sony will introduce a third -generation CCD -based HDTV camera. The brings the total number of HDC -500 is designed to bring the advantages of HDTV and CCD to field transponders under IDB control to production, Sony said. Among other new products: two second -generation 25 on five satellites. several of which D -2 composite digital players, the DVR -P20 and the DVR -P28, priced will reach end of life in the next 20% under the original units. several years. On the transmission side, Andrew Corp. will show a new high -band VHF panel antenna created for HDTV field tests conducted in California DBS COMPRESSION DEAL earlier this year by General Instrument. Andrew will also show a new, Thomson Consumer Electronics I .2 -meter "suitcase" earthstation antenna. The transportable, 40 -lb. fly- and Compression Labs Inc. (partners away is "compatible with the broadcast industry's need for small trans- in the Advanced Television portable applications for HDTV and compressed video transmissions." Research Consortium) reached a $5- And Louisville, Colo. -based Television Technology Corp. will team million agreement last week with General Instrument and MIT to provide the low -power transmitter for through which CLI will develop a the first public digital HDTV transmission. -PK compressed digital video encoding system for use in the direct broadcast satellite (DBS) service to be launched by Hughes Communications, DirecTv and United States Satellite Broadcasting in early 1994. The contract includes delivery in late 1993 of $3.5 million worth of Now To Make Ursold Time encoding systems to Thomson, which will build the DBS consumer receivers. ReaIIy..Pay Off For You! COMSAT'S 50 -50 SPLIT Comsat Systems Division will 900 Numbers Have Come Of Age.., demonstrate its time -multiplexed and Our 50 / 50 Payout, PLUS television 2 -to -1 compressed video Total Atlas Audiotex Flexibility service at NAB '92. a system that (Including a "Turn -key" Operation, If You Like) Means: Comsat says nets the broadcaster a full 50% discount when using only UNSOLD TIME CAN BE HIGH PROFITTIME! 50% of a transponder. TV network (Audience increases, too.) demands to operate their own per minute. And they do call! Your compression systems on segments Your Choice: of Intelsat satellites are still being investment is next to nothing, because New car price line... time. Your share is negotiated. you're using only unsold 50 %. If ever you had a trouble-free source Comsat World Systems will Live psychic line... of ongoing revenue, this is it. show its new online Comsat TV Friendship and dating line... Scheduling Service (CTVS) at Auto insurance lowest rate sources... Note: The nation's most respected newspaper recently ran a lead article on the skyrocketing NAB '92. Broadcast users seeking to Customized programs for opinions and book short-term and occasional -use and respectable world of 900 numbers. Copy audience -participation... international satellite capacity can now upon request. For complete details, call or fax: access the CTVS database, which All of the Above. Phillip Kemp, Chairman includes Comsat and Intelsat We'll handle everything. You supply Atlas Audiotex Ltd. schedules, as well as technical and unsold time -any time of day. Atlas Audiotex 600 West Hillsboro Boulevard. contracting information on fixed and supplies the technology, the know -how, and . T Deerfield Beach, Florida 33441 transportable earthstations AT &T computerized state -of- the -art Phone 305 428 -8005 worldwide. equipment. People call in -average cost $1.99 Fax 305 428 -8016 _1992 Atlas Aumoie.

Broadcasting Apr 13 1992 Technology 43 BroadcastingE

TV ADVERTISING'S BRAVE NEW WORLD Near -term and long -term outlooks differ; technology and demographics will be keys By Geoffrey Foisie and Sharon D. Moshavi Last in a five -part series shows the dangers of projecting from one's present experience. Those looking for a simple answer In fact, the next few years of TV about the future of television ad- advertising may be relatively good, vertising won't find one. There WAITING largely due to a significant but un- is a near -term future in which im- II quantifiable lift from an improving provement on the demand side, by ad- W economy. The average post -war eco- vertisers, appears to brighten the out- iii ii FOR í nomic expansion-yes. we are in an look. But beyond the next few years All expansion officially since last sum- there is little known about demand. P / mer -has lasted an average of 48 The supply side -TV's viewership ,\/, .AII months. Advertising as a whole, ratings and ad units -is being trans- N EW .. \I though, is being affected by factors formed by negative technological de- ./\ ' other than just the economy. Only a ,r ,11111W11111111 AMU. velopments, offset perhaps by chang- few weeks ago the advertising agency 411111111111115I ing population characteristics. r D'Arcy Masius Benton & Bowles Inc. About 20 years ago TV station op- 4 issued a that "product i report saying erators were worrying about the same . marketers are the AN rediscovering impor- key advertisers that they are today. tance of brand equity," whose well- They were urging increased spending I being is TV advertising's domain. But by automobile manufacturers, banks since then such major companies as and other financial institutions, dis- 1973). That their outlook should have H.J. Heinz and Mastercard Interna- count retailers and were asking air- been pessimistic on the eve of the tional have said they are boosting their lines to "maintain their public identi- greatest 10 -year revenue growth peri- spending on promotion and cutting TV ties" (BROADCASTING. Dec. 31, od in television history (1974 -84), advertising. Lever Brothers' heralded

INFLUENCES ON BROADCAST TV ADVERTISING

Increase in weekly TV viewing

Increase in TV stations

Increase in 30 sec. commercials

Increase in 15 sec. commercials

VCR penetration

Cable penetration

Economic growth

Inflation

Compression

DBS

1970 1980 1990

Positive Influences Negative Influences Sources: Nielsen, Arbitron, TVB, (AB

44 Business Apr 13 1992 Broadcasting TIV LOVE YOU...

WHEN YOU

GET OUR

NAME RIGHT,

Start with LYCRA - in capitals, quotes, italics or other distinguishing manner. But always with a capital "L" (it's a proper name). Add the ® to say it's a registered trademark. Then follow with "spandex "to tell everyone it is our brand of spandex fiber. Like this:

LYCRA® spandex LYCRA spandex has become a hallmark of fit, fashion and comfort in quality products. By using our name correctly you help protect the integrity and effectiveness of this valuable DuPont property -for Du Pont and all those who use it: yarn spinners, mills, manufacturers, retailers and consumers.

And for that you have our love and appreciation.

If you have any proper use questions phone 1- 800 -64- LYCRA, today.

SPANDE* ONLY BY DU PONT

LYCRA° is a Du Pont registered trademark for its brand of spandex fiber. 2000 soap launch made use of healthy advertising. Most notable will be the children will be getting older as well, doses of both TV advertising and pro- continued aging of the baby boomers, meaning a shrinkage in younger con- motion. ages 25 to 49, who make up nearly sumers. 38% of the population. Since older If this series has arrived at a conclu- Technology viewers tend to watch more TV, it is sion, it is that network executives and Broadcast television's next few years likely the boomers will view more TV station operators have no reason for ei- will also benefit from the absence of as they age. They already account for ther pessimism or for optimism. Rather, negative trends that influenced the a larger share of prime time and late the marketing and media industry of mid -through -late 1980's. As the chart night viewing across all categories which broadcast television is a part con- on the previous page shows, those (cable, network and independents) tinues to undergo major transforma- years saw the greatest increases in than their numbers indicate, although tions, some of which, including those VCR and cable TV penetration, as they are a lower share in daytime. that are technology related, will dimin- well as an increase in 15- second ads. Because they make up such a signif- ish broadcast television's rate of Other technological factors not icant proportion of the population, growth, and some of which, such as shown but also largely played out in they will likely help increase TV demographics, may help. Much of the the 1980's include the penetration of viewing, and thus maybe increase bigger picture, particularly on the de- remote controls, which went from vir- broadcast TV's supply of gross ratings mand side, is unknown. tually zero to 80% during the decade. points, reversing a trend that ran There's no law saying that any indi- Also, the peoplemeter, while helping through most of the last decade (see vidual broadcaster or group owner is independent TV stations, has been part four, BROADCASTING, April 6). bound to the average for the industry, negative overall to broadcast TV's But the aging boomers will also and knowing the future of TV revenue gross ratings points. skew the viewing audience older than may help them better outperform the In the long run, technological fac- it currently is. The question is whether average. The converse is true, as Mul- tors do not appear to be decreasing and advertisers who covet younger demos timedia Broadcasting's president, Bill they will likely continue to hurt broad- (and TV, which covets advertisers) Grimes, recently told clients of Chase cast advertising. For instance, elec- will change their focus to the older Manhattan Bank: "For those who wait tronic insertion of spots is expected to viewer. Many say they will have to, for the '80s to return...there may be significantly hélp cable systems. particularly since aging baby boomers' no tomorrow." The addition of more channels due to digital compression and fiber -optic technology will diminish broadcast viewing some, thereby further dimin- CBS /K -MART MAY COME TO END ishing broadcast TV gross ratings points. The fact that households with By Sharon D. Moshavi or February of previous years. more channels also watch more hours Some also speculate that while CBS of TV has not kept broadcast viewing Come this fall, K -Mart shoppers certainly does not want to discard a from declining -those people also may not have the pleasure of see- relationship with an advertiser, it may watch more channels. ing posters of the Murphy Brown be wary of tying itself too closely to Among the 100-plus channels the cast plastered across the aisles. K -Mart now that it is the number -one cable industry can realistically be ex- Sources say CBS and K -Mart, which network in prime time. The network pected to add beginning several years have done a fall season co- promotion was hit with criticism for attaching from now observers expect there to be campaign for the last three seasons, itself to K- Mart's downscale image in a dozen or so new ad- supported net- may opt out of a fourth. the first year of the relationship be- works. Those networks, even if each According to a source close to K- tween the two. averages only a 0.3 cable rating, for a Mart, concerns lie in the fact that "the A CBS spokesman said only that combined 3.6 rating, would have the concept may have worn its cycle." the network continues to have dia- ratings equivalent of five CNN's. CBS has come in the door with some logue with K -Mart as well as other Numerous channels are facilitating new proposals to freshen up the pro- advertisers for a host of promotions. selectivity not only by the viewer, but motion, which involves print, in-store Pete Vedewich of Ross Roy Inc., are also moving some of the advertis- and on -air advertising, but the source which handles K -Mart's account, ing dollars away from a "broad" cast says the proposals are not enough to would only say discussions continue. message. It is perhaps no accident that liven the three- year-old campaign. Al- K -Mart executives would not corn - the two biggest changes in network though the two sides remain far apart, ment. television scheduling over the last de- the source does not rule out the possi- Although CBS says K -Mart's in- cade -the growth of youth- targeted bility an agreement can be reached. volvement increased sampling of its Fox and NBC's departure from chil- But time is running out. K- Mart's fall premiere series, the promotion has dren's programing on Saturday morn- summer Sunday supplement pieces, of not been tied to a media buy nor did ing -have resulted in the offering of which the CBS promotion has been the retailer funnel much of its network narrower demographics. central, must go to press in May. Dia- ad budget to CBS fourth quarter of logue between the retailer and the net- 1991 while its promotion was going Aging Population work has been ongoing since last fall's on. According to Arbitron's Me- The changing demographic make -up promotion began in September. The diaWatch, K -Mart spent just 13.2% of of the United States is sure to have an deals for the three earlier promotions its more than $25.5 million network effect on TV viewership and, hence, were essentially concluded in January budget on CBS during that quarter.

46 Business Apr 13 1992 Broadcasting Changing Hands

KRTW(TV) Baytown (Houston), Tex. $250,000 cash at closing, $500,000 Sold by Pray Inc. to Patriot Broad- on terms, $100,000 assumption of CONSISTENTLY casting Inc. for $12.7 million cash. seller's accounts payable and $20,000 Seller is headed by Eldred Thomas, consulting fee. Seller is headed by no one sells more radio and has interests in licensees of Joseph M. Costello III, who controls ... KVTT(FM) Dallas and KLTJ(TV) Galves- international station WRNO World- and television properties, ton, both Texas. Buyer is headed by wide. Costello also owns stock of li- in bull and bear economies, Bess Harrison, and has no other censee of KXOR(FM) Thibodaux, La., in large, medium and small broadcast interests. KRTW is indepen- to be transferred to him prior to con- dent on ch. 57 with 5,000 kw visual, summation of WRNO.RNO. -FM. He also has markets. 500 kw aural and antenna 981 feet interests in KKAY -AM -FM Whitecastle- above average terrain. Donaldsonville, La. Buyer is headed KSGB(AM) University Park (Dallas), by Thomas R. Galloway Sr., 100% Tex. CP sold by Stuart Gaines owner of licensees of KPEL(AM)- Broadcasting Corp. to Dalworth KTDY(FM) Lafayette and WGMB(TV) Broadcasting Corp. for $875,000. Baton Rouge, both Louisiana; KEZA- Terms: $25,000 escrow deposit, (FM) Fayetteville, Ark., and KPEJ(TV) $150,000 cash at closing, $275,000 Odessa, KWKT(TV) Waco and Providing the Broadcast Indus- promissory note, $350,000 assump- KVEO(TV) Brownsville, all Texas. Services WRNO -FM has rock format on 99.5 try with Brokerage tion of seller's secured note and Based Strictly on Integrity, $75,000 five -year noncompete cove- mhz with 100 kw and antenna 1,049 nant. Seller is headed by John R. Stu- feet above average terrain. Discretion and Results. art and Mary Gaines, who are permit - WCLZ-AM -FM Brunswick, Maine tees of class A FM at Gregory, Tex. BRIAN E. COBB Sold by Ross W. Elder, receiver for Buyer is headed by Jonathan Trip, E. GIDDENS Eastern Radio Company II, to W.A. and has no other broadcast interests. 703-827-2727 Devereaux for $525,000 cash. Seller KSGB has religious format on 1540 khz E. JEFFERY has interests in WNLX(AM) -WTYD(FM) RANDALL with 50 kw day and I kw night. Bro- New London, Ct. Buyer is former ex- 407-295-2572 ker: Norman Fischer & Associates ecutive with American Cable Systems, ELLIOT B. EVERS Inc. with interests in several radio and TV 415-391-4877 WRNO -FM New Orleans Sold by properties. WCLZ(AM) is on 900 khz

Gulf South Broadcasters Inc. to Radio with 1 kw day. WCLZ -FM is on 98.9 WRNO -FM Inc. for $770,000. Terms: 400 RADIO and TELEVISION BROKERAGE mhz with 47.5 kw and antenna FINANCING APPRAISALS feet above average terrain. Stations simulcast adult alternative format. Bro- ker: Media Services Group. PROPOSED STATION TRADES By volume and number of aeree KTCR(AM) -KOTY -FM Kennewick, Wash. Sold by 1 -82 Acquisition This Week: Corp. to KOTY -FM Inc. for $450,000. Earlier sale of station to AM's $875,000 1 First Radio West Corp. was approved FM's $1,002,700 4 but did not close ( "For the Record," AM -FM's $1,239,000 4 Jan. 20). Terms: $250,000 cash at MEDIA VENTURE closing and $200,000 interest -bearing TV's $12,775,000 2 PARTNERS note at 9.5% due September 1996. WASHINGTON, DC Total $15,891,700 11 Seller is headed by W.D. Siegenth- ORLANDO aler, and is also licensee of KUTI(AM)- 1992 to Date: SAN FRANCISCO KXDD(FM) Yakima, Wash. Buyer is AM's $13,329,255 41 headed by Carl T. Robinson and Wil- FM's $47,173,246 62 liam C. Moyes, 50% stockholders of NAB Suite 2816, Las Vegas Hilton appointments requested. AM -FM's $55,749,098 32 licensee of KVOR(AM) -KSPZ(FM) Colo- rado Springs. KTCR is fulltimer with TV's $244,558,000 15 news -talk format on 1340 khz with 1 Total $360,809,590 150 kw. KOTY has country format on For 1991 total see Jan. 27. 1992 BROADCASTING. 106.5 mhz with 100 kw and ant. 1,076 feet above average terrain.

Broadcasting Apr 13 1992 Business 47 SPECIAL REPORT

D HP\ D FCC Chairman Alfred Sikes (below) and NAB President Eddie Fritts (page 57) will prod broadcasters at the NAB convention this week to put aside the mundane for the nonce and consider the future. Convention highlights appear on page 58.

AL SIKES: MAN OF THE HOUR Among priorities for FCC chairman over next year are HDTV, PCS, video dialtone and lessening broadcast regulation, but other commissioners aren't in agreement

By Harry A. lessell "Once he decides something is right, he's pretty relentless about it," says one FCC official. Keep an eye on Alfred Sikes. In what may well be his Sikes intends to make his contribution to the future of the last year as FCC chairman. Sikes is pushing an Fifth Estate by eliminating impediments to and providing aggressive agenda aimed at creating the framework new incentives for telephone companies to build broadband for the future of telecommunications and boosting broad- switched networks capable of delivering video and audio to casting by lightening its regulatory load. homes and businesses. It's what he calls "video dialtone." With such ambitious goals, the next year will be one of At the same time, he wants to make sure cable operators either great accomplishment or great disappointment for and others have a chance to bring competition to local Sikes. Regardless, he can be counted on to stay the course. telephone companies by making standards and spectrum for

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personal communications systems (PCS) a priority. PCS is man John Dingell (D- Mich.) has expressed concerns not a cellular-like telephone service coupling wireless telephone only about the rules, but also about what he sees as the with local cable or telephone networks. heavy hand of the White House in the FCC doings. Sikes is also determined to get HDTV to the American Senate Communications Subcommittee Chairman Daniel public as quickly as possible, setting a tight schedule for the Inouye (D- Hawaii) is threatening to lower the new caps or adoption of an HDTV standard and promulgation of HDTV restore the old ones through legislation, if the FCC doesn't channels and expecting everyone to stick to it (see "Top of beat him to it through legislation. the Week "). Taken together, the House and Senate activity are seen as Sikes began to deliver on his long- standing promise to a warning against going too far in deregulating television - relax the broadcast ownership restrictions last month, lead- a medium of far greater concern to lawmakers than radio. ing an FCC majority in raising the ownership caps limiting The tug of war between Congress and the White House the number of radio stations a single company may own over the course of regulation at the FCC is having its effect nationwide and in each market. on Sikes's agenda. Commissioner Sherrie Marshall, hoping Even though those new caps are still under attack on to win a White House renomination to the agency (her term Capitol Hill, Sikes is pressing forward with proposals to expires June 30), has fully embraced the deregulatory spirit relax the television ownership rules. and moved closer to Sikes. She practically gave him her One TV rule he has targeted is the prohibition against proxy on the radio vote. stations in the top 50 markets airing off-network programs But Commissioner James Quello. more attuned to con- in the prime time access period. But other commissioners gressional concerns, is less keen on upsetting the regulatory do not share his eagerness to take it up because of the apple cart. He has let it be known he now favors lowering controversy that tampering with the rule is certain to gener- the radio caps-the same ones he voted for a few weeks ate. ago. Despite Sikes's deregulatory bent, count on him to con- Commissioners Ervin Duggan and Andrew Barrett are tinue to enforce the FCC's far- reaching rules, slapping caught in the middle. Although loyal to the President. wayward broadcasters with substantial fines. It's been Si- Barrett worries about the impact deregulation may have on kes's policy not just to act on complaints, but to go out and new entrants and minorities, and Duggan possesses a Dem- search for scofflaws, as he did in January when he "audit- ocrat's skepticism about unleashing powerful media. ed" 141 TV stations and 27 cable systems to see if they Should Sikes step aside tomorrow, his administration were complying with the new commercial limits in chil- would be remembered most for his failure to deliver a dren's programing. majority to dump the financial interest and syndication The prospects for Sikes's deregulatory initiatives were rules, which limit the big three networks from participating heightened and perhaps accelerated by President Bush, fully in the lucrative program syndication business. With who, in his State of the Union address in January, called on Sikes and Quello dissenting, the FCC a year ago voted 3 -2 federal agencies to forgo new regulation and find ways of to retain substantial restrictions on the networks. invigorating the sagging economy. The message was heard So Sikes needs some winners. The radio caps were a by all the commissioners, Bush -appointees all. good start. Affirming a good approximation of them and Offsetting the Bush push to some extent has been reac- significantly relaxing the TV rules while moving along tion to the new radio rules by the communications leaders in HDTV, video dialtone and PCS within the next year would Congress. House Energy and Commerce Committee Chair- be a good finish.

DEBRIEFING CHAIRMAN SIKES ON THE EVE OF NAB '92

The FCC has proposed rule changes yond our imagination. from San Diego going into the local that would bring about what you have We see what cable has done by telephone network there, and going called video dialtone, a vision of a telecommunications future that has bringing broadband facilities into the into the long- distance network, and caused as much confusion as inter- home. The telephone companies coming back into the local tele- est. What is video dialtone? can additionally bring broadcast facili- phone network here in Washington Simply stated: From a monitor, a ties into the home along with the and then to the FCC. console or a TV set, you would get an switching capacity, although I think Increasingly, we're going to be initial menu and be able to then or- cable might well be developing receiving audio and video services der from that menu the kind of video switching capacities in some across a number of networks, not and audio information you want. instances. using a single network. Each wire- With switched video capacity, we can Will the telephone companies be the based network-cable and the tele- customize micro networks and call primary instrument of video dialtone? phone -comes in with an advantage. up information and TV programs from The instrument is the networks- The cable network has what can be memory banks. But you have to integrated in one way or another. Let called a broadband local loop that have the bandwidth that can give us me give you an example -not vid- comes into the home. The tele- the speed, can give us a much en- eo dialtone, but a new service. About phone companies have the advantage larged information stream. That's the a month ago, Cox Communications of having a universal switching ca- reason we are going from a gravel instituted a [personal communications pacity. So I see the potential of those road to a superhighway that will be be- network] using a cable network networks working together.

50 Special Report Apr 13 1992 Broadcasting NAB 1992

What has to happen to make video Certainly, I would consider should cause us, not for political dialtone a reality, particularly at the changes. Whether it will result in my peace, reasons FCC? but for of merit, to vote for a particular reduction in the make some alterations. And I'll pay What we have to do is make sure number of stations, I have no idea. I attention to them. that we don't impede in any way the felt good about those rules, which I really think that as people ex- investment that is necessary to put reflect a small incremental step equal amine the record-and we've sent the this type of technology in the homes of to those challenges faced by radio. record to Capitol Hill -as they hear people. We acted as we should have, but if from broadcasters as to the practical Now, how can we impede in- any comments come in that are per- consequences of these rules, I think vestment? First of all, we can have suasive for some alteration, then I'll that people are going to be much more market allocation. We can say: consider that. satisfied with what we did. "You broadcasters can do this, but What about change for the sake of Has there been a fundamental philo- you can't do that. You cable people peace with Congress? If the FCC sophical shift in regulatory attitude to- can do this, but you can't do that. The doesn't lower the caps, Congress ward the media away from diversity may pass a law doing it for them. telephone companies can do this, as the most important consideration to a quality -of-life approach? but not that." If we allocate markets, I know Daniel Inouye and Fritz these new high- capacity technol- Hollings [chairmen of the Senate I don't think diversity is simply the ogies will be much less likely to be Communications Subcommittee function of having voices in, say, the deployed. and its parent Commerce Committee, radio media. I believe you've got to Second, to the extent that we respectively]. My view is they be able to get an economic critical have a depreciation policy, we will would not want us to adjust our rules mass to afford the talent that can hurt investment. And we're looking simply for the sake of keeping the give you the true diversity that comes at rules that obviate the need for mu- peace. Each of those men emphasized from new programing ideas, the nicipal cable franchises and rules the importance of our process, em- news talent to reach not just into the that might preclude telephone compa- phasized the importance of taking ac- obvious, but to do investigative nies from providing what we gener- tion on the record. Now having said work. ally call ancillary services- installa- that, I suspect they believe that infor- These are the things that I think tion, maintenance, billing and mation will come to our attention in make the media an especially con- collection, gateways and those kinds the next few weeks or months that structive force. I just don't think of services. In other words, we want to make sure that there aren't any rules here that would impede the construction Breakthrough of a video- capable network. Only In Senate testimony, you made clear you support relaxing the statutory prohi- from Accu -Weather! $13,800 bition against telcos offering video services and vice versa. Why? System includes: High Color Resolution What we need to do is make sure UltraGraphix 386 AT High Spatial Resolution the telephone companies have the in- Complete Paint Byfarthe best buy in high Box centives to get into video carriage, Overlay Capability just like the cable companies have the resolution graphics systems. Autoplotting of Data incentive to get into audio carriage. Dozens of Wipe Styles Then, what I think will result is more Lets you access and display Total Production competition, more investment, and thousands of Accu-Weather Capability I think that we'll see a lot of strategic 18Mx' Compatible partnerships and sharing of graphics each day. Fast Frame Looping facilities. and spectacular Animation available at I want to make one other thing additional cost. clear. The telephone companies clear- Spectacular ly have market power. We see con- See it at tinued regulation of those telephone animation! companies so that they have to pro- the NAB. vide an open platform, so the people who want to use that platform to get into the homes and businesses are not NAB forced in a way that gives the tele- Booths phone companies an unfair advantage. Accu- Weather, Inc. 13727 The World's Weather Leader The FCC's relaxing of the radio own- 619 W. College Avenue, State College, PA 16801 Fax (814) 2381339 ership limits last month upset a lot of 13729 people on Capitol Hill. Are you willing to reconsider and perhaps lower ttie Call (814) 234 -9601 x 400. caps to buy peace in Washington?

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l-800-635-SONY, ext. 762. sibility, or the probability, of doing "I believe HDTV in 6 mhz, but also going from an analog to a digital system. It's that the TV my guess there will be some very im- broadcast- portant technological developments er who con- in the next year or so with regard to in- ceives of band. him or herself Our NAB readers would not forgive us if we didn't ask about the NAB's peti- as a pro- tion to freeze new FM grants and to make it tougher to get new FM channel gramer prin- allotments. You've been publicly cipally, as skeptical of this. an entertain- I don't believe the FCC should be er, as an in- looking to create a bunch of new radio former, will or TV stations, then take those sta- be in far tions and dump them on the market. I think that is a mistaken approach, better shape and I can't imagine our doing that. than those What about creating tougher criteria who simply for would -be broadcasters to meet in petitioning the FCC to create new see them- channels? selves mak- I'm very reluctant to do that. I gen- ing it off of erally think that equity and debt mar- their chan- kets of those assessments are nels." sufficient. You must have been very pleased -Al Sikes with the digital HDTV transmission demonstration three weeks ago because it seems to make this ephemeral idea very real.. Do you think that the broadcasting industry will really move to the number of voices should be the House Energy and Commerce Com- true HDTV? only yardstick that we should be mittee Chairman John Dingell (D- Mich.) Yes. I do believe HDTV will be- using. is also leaning on the FCC for its current deregulatory zeal. He's apparently come a reality. And while I agree It's interesting that you are pushing concerned the White House is run- there are still hurdles, you don't see ahead for relaxing the TV ownership ning the agency. Is it? rules while you are still taking heat many people fall in the last mile of a I talk a lot more to members of for what you did on the radio rules. marathon. And in some respects, Congress and their staffs than I do I would invite you to poll members this is a race that has been a long run, anyone at the White House. of Congress. I think they would say and we're closing in on the last that just because they don't like ev- Broadcasters are still curious about mile of [it]. I think the runner will DAB. What role do you see that playing cross the finish line standing up, erything we did in radio doesn't mean in radio's future? with a smile on his or her face. that if there are current issues, we We've just completed the World Noting the substantial number shouldn't take those up. Administrative Radio Conference, and of It would be irresponsible not to fines the FCC has been handing out for the allocation for DAB was not various violations, many broadcast- take up these issues. There have been what would have been preferred by ers are comparing you to the southern profound changes in TV; there are people who wanted to see very rap- sheriff who preys on out -of- staters. Indeed, one rumor is that you have technologies that are pressing and id development of DAB services. The opening up new services. Many promised the Treasury to come up allocated S bands are not as good with so much in fine revenue. rules were fixed a number of years for satellite or certainly for land -based I guess in a drug culture it's not un- ago, when the market was signifi- DAB. There's also a great deal of usual for people to hallucinate. But cantly different. But beyond that, our work being done on in -band provision to keep our that's precisely what it is-a responsibility here is of DAB. I don't think we have ef- hallucination. rules up to date and adapt them. A lot fectively assessed the implications of what I is made of deregulation; in -band, and we can't do that be- In this brave new world that you're have said is that we need to adapt old fore we move into S band and DAB both defining and having a hand in form- laws and new realities. So that's rules. It is my initial hope that there ing, where will broadcasters fit? what we're doing. will be progress made in in -band re- To the extent that television broad- What are you proposing to do to the search and development. Keep in casters rely on the transmission asset TV ownership rules? mind that some years ago you couldn't as their principal market advantage, Those ideas are all going to be laid possibly do HDTV in 6 mhz. To- they're going to have a tough time. out in the next few months. day we're not only looking at the pos- But to the extent that they look

54 Special Report Apr 13 1992 Broadcasting upon themselves as a program plat- be quite effective. Commerce. Anything to it? form, and as they look to use those There is mounting pressure on the 1 never tried for the job. program resources to repeal the off- network prohibi- across other media, FCC But rumors are beginning to that tion of the prime time access rule. fly I think there are going to be enor- you will leave prior to the expiration of When is the FCC going to take that up? mous opportunities. We can look at your term in June 1993. What about it? the networks. ABC, for example, I would hope we'd begin something I believe there are a number of has gotten rather heavily into the cable in the not -too- distant future. I don't challenges here. I'm not under a men- network business; it's attempting to believe there is any interest on the tal time limit. We'll see how things begin to use its talents, its assets, part of the commission as a whole to develop. There are a lot of things go- across a broader media landscape. repeal PTAR, but I think there is an ing on this year, including the elec- Now, I know there is some controver- interest re- examining parts of the rule. tion of the President. If there is a sy as to whether that's the best ap- There was some talk that you made a change in the Presidency, I will proach or whether maybe the CBS ap- play to become the new Secretary of leave quickly. proach is best. But from my standpoint, I believe that the TV broadcaster who conceives of himself or herself as a programer princi- pally, as an entertainer, as an in- former, will be in far better shape than WHAT'S THE those who simply see themselves making it off of their channels. I also believe strongly that TV will increasingly learn the lesson of radio, in COMMUNICATIONS WORLD that if they do well locally, they will do well. I think radio is going to continue to be buffeted by competition. It is COMINIllO? fortunate that the medium is full of competitors, people who have been out there in real, often hard market competition for years, and I expect radio to do quite well. And I think that our rule changes -both in allowing AM broadcasters to strengthen themselves and allowing some economies of scale for their administration. marketing, and news -will help. tOirl We wondered if you were any more sanguine about your retransmission consent than you are about must carry, must pay and the compulsory license.

I am very sanguine about broadcasters having an opportunity to negotiate for the retransmission of their Communications companies turn to GFC because they know our staff of product. I first got to Washington in experienced and responsive professionals can accommodate acquisition 1986, and you couldn't even get a and recapitalization financing. hearing on that subject. Generally, it was discussed in the context of re- Through the years, GFC has earned a reputation for superior industry pealing both the compulsory license. knowledge, flexible structures and competitive rates in an atmosphere of Today, not only is retransmission a outstanding customer service. part of the cable bill, but hearings are If you're wondering where in the world to find reliable communications financing, call being held on repeal of the compulsory license. Matt Breyne or Chris Webster (602) 207 -6889 Phoenix, Arizona Is there more harmony among the Jeff Kilrea (312) 855 -1638 Chicago, Illinois commissioners than before?

Well, I believe that for the great bulk of issues, all of us work harmoni- ously. There are occasions. when GFC we get passionate about something, and our harmony is fractured mo- Greyhound Financial Corporation mentarily. But I believe the commis- Dial Tower Dial Corporate Center Phoenix, Arizona 85077 sion is harmonious today and will

Broadcasting Apr 13 1992 Special Report SS NAB 1992 NAB '92: OFFERING UP THE FUTURE Focus of annual convention and President Eddie Fritts is to take the long view of technology and business to prepare for opportunities in the next decade By Randy Sukow Broadcasting has a future -a big future, National Association of Broadcasters President Eddie Fritts says. But many broadcasters do not understand exactly what that future is. "What I want to do is get the broadcast industry to look beyond today's business activities and start looking a decade down the road and start thinking how they are going to utilize opportunities to compete and participate all over the world," Fritts says. "That is difficult. Historically, broadcasters have not been very good at long -term planning." NAB convention planners say their goal is to give their membership more NAB President Eddie Fritts says digital is broadcasting's future than they came to the show with, espe- high -definition television to also able for all NAB attendees to see. cially information and ideas on how to show how new equipment is merging NAB 1992 will also be significant improve their business. They key in- audio and video production and for "the blizzard of new technol- formation Fritts would like to deliver transmission with computers. "What ogy," Fritts says. With a newly re- this year and in years to come is how we are trying to do is have a vision of modeled and expanded Las Vegas broadcasting will change and grow. several years ahead to make sure that Convention Center to work with, The 1992 convention will feature when broadcasters are ready to move NAB will hold the largest equipment the first "NAB Futures Summit," a into these areas they can learn every- show in its history -approximately series of panel discussions and speech- thing they need at this location," 780 companies exhibiting -with a es touching on the future of broadcast Fritts says. new building to contain a separate advertising, programing, station val- The 20 exhibitors at this year's audio technology exhibition. ues and other topics. HDTV World are significantly fewer The NAB convention has also be- In addition, Fritts says the future - than 1991's total. But NAB is not come significant as the central event both business and technical aspects - surprised or disappointed, Fritts for many of the other key organiza- will be the topic of his annual "State says. As the FCC approaches its de- tions and associations serving the of the Industry" speech during Mon- cision on an HDTV transmission broadcasting industry. The Televi- day's (April 13) All- Industry lunch. standard (now expected in late sion Advertising Bureau will hold its "The greatest opportunities lie in 1993), many broadcast equipment convention in Las Vegas (April 10- the development of digital technol- companies will exhibit high- defini- 12) in conjunction with NAB for the ogies for over- the -air broadcasting. tion equipment more prominently first time this year. The Society of There are not many people who under- with their regular product lines on Broadcast Engineers will sponsor an stand that at this point," he says. New the main NAB exhibit floor. entire day of technical sessions dur- digital radio and high- definition televi- In spite of its smaller size, Fritts ing the NAB Engineering Confer- sion standards will be implemented said HDTV World will produce the ence (April 14) for the first time and over the next 10 years. Beyond the most significant event people are will hold a membership meeting and improvements to the traditional video likely to remember from this year's certification exams during the con- and audio services, he sees new busi- convention. General Instrument vention. ness potentials. Corp.'s DigiCipher all- digital HDTV As usual, the Association for Max- That vision of broadcasters in sev- transmission system will be demon- imum Service Television, Radio Ad- eral new communications businesses strated for only the second time in vertisers Bureau, American Bar As- is why HDTV World, the NAB con- actual over -the -air broadcast. The sociation, Broadcast Education vention within the convention, being first demonstration held last month in Association, Broadcast Pioneers and held for the second time this year, Washington was seen by only a few International Teleproduction Society will become "MultiMedia World" at lawmakers, bureaucrats and industry will be among several organizations the 1993 convention. The special ex- insiders (BROADCASTING, March to hold membership meetings or oth- hibition will broaden its focus on 30). This week's demo will be avail- er events during the big show.

56 Special Repon Apr 13 1992 Broadcasting NAB 1992 HOT TICKETS AT NAB '92 Selected convention events. All at the as Vegas Convention Center or las Vegas Hilton (LVH), except where noted. LAW & TELEVISION ENGINEERING REGULATION

Sunday, 4/12 Sunday Tuesday Sunday Monday 1:30 -2:45 Small Market 5 -7 Opening Reception Noon -1:45 Luncheon & 9 -12:15 Digital Audio 9 -10 Opening (eremon

Promotions - N241 - Desert Inn Broadcasting Hall of Fame Systems - N113 - LVH Ballrooms D &E

4:304:30 Opening Inductions - LVH Pavilion 9 -noon N& New 10 -12:15 HDTV Produc

Reception - N233 Monday 2 -3:30 Children's TV: New Technologies - N109 Techniques

9 -10:15 Broadcasters, FCC Rules - N240 1:30 -5 Digital Audio - LVH Ballrooms D &E

Monday, 4/13 Cable, Telms- N217 New FCC Political Processing - N113 10 -noon HON Audio &

7:45-8:45 International 10:30 -11:45 Broadcasting Broadcasting Rules - N234 1 :30 -4:05 Interactive Video Ancillary Services

Briefing -N115 + Congress = Your Bottom Guide to Joint Ventures - N109 International - LVH Ballroom F

9 -10:15 SeltoAnybody - N242 Line - N217 - N233 Broadcasting - N l 11 2 -5 HDTV: Getting it On t

Establishing a Research Dept. Noon -2 All- Industry Changing Financial Climate Air- NH Ballrooms D &E

- N241 Luncheon - LVH Pavilion - N242 Monday HDTV Programing I

10:30.11:45 Managing 2:15 -3:15 Future of Sports & Events Marketing 9 -11:50 Digital Audio - LVH Ballroom

- N241 Multi -Media Advertising - Grand Ballroom - N241 Broadcasting I - N113

Marketing - N240 Broadcasting Legislation - N217 3:30 -5 FCC /NTIA 9 -11:55 Video Production & Tuesday

11 -12:15 NAB 3:30 -4:30 Lifestyle Trends Regulatory Dialogue Post Production - N109 9 -9:30 Digital HDTV Tu

Research Grants - N233 & Programing Decisions - Grand Ballroom UHF Transmission - N l 11 LVH Ballrooms D &E

Noon -2 All industry - Grand Ballroom 1:30 -4:35 Digital Audio 9 -noon HDTV Programing

Luncheon - LVH Pavilion 4:45 -6 Where Is TV Wednesday Broadcasting II - N113 - LVH Ballroom G

2 -3:15 Broadcasting Research Headed? 7:30 -8:45 Policymakers IV Automation - N109 9:30 -noon HDTV Propo

Legislation - N217 Future of - Grand Ballroom Breakfast - Grand Ballroom 1:30 -5:15 Maximizing Systems (Technical) - LVH

Adv. - Grand Ballroom 9 -10 :15 Taxes - N241 Signal (overage - Ni l l Ballrooms D &E 4 -6 Programing & Prod. Tuesday Making Your Station Environ- 2 -3:15 1992 HON Ass

Expo - Radio/Audio Exhibit 7:30 -9:10 mentally Safe - N240 ment - LVH Ballrooms D&

Floor NAB Futures Summit Radio Station Upgrades - N242 Tuesday 2 -5:30 Advanced HDTV

- Grand Ballroom Rodio Music License 8:45-11:30 TV.- Coping With Equipment - LVH Ballroom

Tuesday, 4/14 9:30 -10:45 Committee - N236 New Technology- N109 2 -5 1991 Montreux HO

9 -10:15 Sponsorship Affiliate/Network Broadcast/(able Relationship 9 -11:30 Radio: Coping With Winners - LVH Ballroom

Proposals - 11242 Sports Partnerships - N233 - N233 New Technology - Nl 13 3:15 -3:45 HDNPropon

Marketing - N241 Marketing 11 -noon What Will Your Station 10:30 -12:15 Defense 12:45 -5 Broadcasters' Summary- LVH : irooms D

Spanish- Language Medio Be Worth Tomorrow? - N234 Manual for Broadcasters Rules of the Road - N109 3:45 -5 HDTV Proponent

- N240 Corporate Strategies for the -N242 Executive Panel - LVH

10:30 -11:45 Small Event Future - N242 Libel, Privacy, Sources & Wednesday Ballrooms D &E

Marketing - N241 Parlaying 2-3:15 1992 HDNAssessment Hoaxes- N241 9 -11:30 AM & FM

National Sports Into Local S - LVH Ballrooms D &E Employment & Workplace Improvement- N113 Wednesda

- N240 Management - N240 Contests 9 -11:05 Digital N- N109 9 -10:30 Analogue Sys

Wednesday & lotteries - N235 12:30 -2 Luncheon & - LVH Ballrooms D &E

Wednesday, 4/15 Noon Golf & Tennis Children's TV Rules - N236 Engineering Achievement 11 -12:30 Digital Syste

12:15 -2 Radio Table -Topic Tournament - Desert Inn New FCC Political Awards - LVH Pavilion - LVH Ballrooms D &E

Luncheon - Grand Ballroom 1:15 -2:15 Sales Promotion Broadcasting Rules - N233 2:15 -5 Reducing Station 2 -3:30 HDTV Program P

2:15 -3:30 What Clients Exchange - N234 Operating Costs - Ni i i donjon - LVH Ballrooms D

Really Think About Us N240 2:30 -3:45 The 50 -Plus 4 -5 European vs. the

of Collection Idea- N241 Audience - N234 Thursday American Way

3:45 -5 Breaking the Mold Data Base Marketing - N236 9 -10:30 FAA/FC( LVH Ballrooms D &E

N241 How to Deal With 4 -5:15 How to Sell Against Workshop - N113

Bankruptcy - N240 Yellow Pages - N236 Camera Workshop - N l 1 l Thursday

Health Insurance - N234 9 -11:55 Fiber -Optic 9 -12:30 HON Systems.

Thursday, 4/16 Workshop - N109 Selection Process

-10:15 Selling Without Thursday 10:35 -noon Contract - LVH Ballrooms D &E Numbers N242 9 -10 Investing in Engineers Workshops -N111 9-noon HDTV Alternativ

05 -11 :05 Morning Pro - International Media - N241 10:40 -noon Satellite Uplink Delivery Methods aming for Profit - N241 11:10.12:10 Research Workshops - N113 -1VH BuUroont.f_: 30 -11 :45 Street -Level Internctional Experience -N241

Broadcasting Apr 131991 Special Report 57 Date Book

Indicates new listing or changed item Speaker: John H. Hoagland. Jr.. chairman and ERRATA CEO. Monitor Television. Inc.. and special guest comedian Mort Sahl Copacabana. New York. March 16 stating In- MIS WEEK "In Brief" that formation: (212) 768 -7050. Capital Cities /ABC would no April 10.13- Broadcast Education Association 37th April 13- American Women in longer accept Radio and Televi- annual convention. Las Vegas Convention Center, advertising from ba- sion. Houston chapter. luncheon. Holiday Inn Las Vegas. Information: Louisa A. Nielsen. (202) sic cable TV networks was incor- Crowne Plaza. Houston Information Patty Mil - 429 -5354. rect. New advertising guidelines spaugh. (713) 688 -8651 -TV, pro- April le- 15-MIP international television are binding only on ABC Television April 15 -Fourth annual telecommunications poli- gram Festivals, marketplace. Palais des Cannes, network, not on rest of company' cy lecture sponsored by New York Law School and France. Information: (212) 689 -4220. the Center for Media Law. media, such as ABC Radio. Speaker: Sir Bryan Cars - April 12.16- National Association of Broadcasters berg. director general of telecommunications. of- 70th annual convention and HDTV World confer- fice of telecommunications. United Kingdom. New ence. Las Vegas Convention Center. Las Vegas. vision 36th annual membership meeting Las Ve- York. Information: (212) 431 -2100. gas Hilton. Las Vegas. Information (202) 462- Information: (202) 429 -5300 and for HDTV World April 14- "Turning Obleclives into Opportuni- 4351. conference. Rick Dobson. (202) 429 -5335. ties.- workshop for managers and supervisors April 13- National Academy of Television Arts April 14-SCCA Public Relations Day sponsored sponsored by Cable Television Administration and and Sciences. New York chapter. drop -in dinner. by Southern California Cable Association. Sheraton Marketing Society, New York chapter. HBO Media Participants: author /performer, Anna D. Smith, ar- Hotel. Long Beach. Calif. Information Kathie Del - Center. New York. Information Evelyn Bower. (516) tistic director, Ricardo Khan and special guest kos. (310) 938 -2553. 364 -8450. Ruby Dee. Copacabana, New York. Information: April 14-Investigative Journalism: Taking Care April 16-1 Want My MTV. meeting and seminar David Williams, (212) 768 -7050. of Business... seminar sponsored by Center for sponsored by American Women in Radio and Tele- April 13- Deadline for entries for the 1992 Na- Communication. World Room. Columbia University. vision. Southern California chapter Hyatt On Sun- tional Addy Awards sponsored by American Adver- New York. Information (212) 836 -3050. set Hotel. Los Angeles. Information: (213) 964- tising Federation. Information: Kit Tippett, (202) 2740 April 15-- Deadline for entries for 1992 Public 898 -0089. Television Local Program Awards sponsored by April 111-,"Career Pathing," seminar sponsored April 13- Deadline for entries for the 1992 Ralph Corporation for Public Broadcasting. Entries must by Women in Cable. Seattle chapter Seattle Infor- Lowell Award sponsored by The Corporation for have been broadcast on a public television station mation: J. Busre. (206) 734 -7737. Public Broadcasting. Information: Lourdes Santia- between January 1. 1991. and December 31. April 17.10 -141f, annual black college radio con- go. (202) 879 -9774, or Karen Lindsay, (202) 879- 1991. Information: (202) 879 -9772 or 879 -9774. vention sponsored by National Association of 9772 Black April IS-National Academy of Television Arts and College Broadcasters. Ramada Hotel. Atlanta. In- April 13- Association for Maximum Service Tele- Sciences. New York chapter. drop-in luncheon. formation: Lo Jelks. (404) 523 -6136

MAJOR M E ETI N G S

April 10 -13- Broadcast Education Association land. Information: (202) 429 -5300. gram market for TV. video. cable and satellite 37th convention. Las Vegas Convention Palais des Festivals. Cannes. France. Informa- annual Jase 14-17-Broadcast Promotion and Marketing Center. Las Vegas. Information: (202) 429.5354. tion: (212) 689 -4220. Executives & Broadcast Designers Association April 10.15-- M/P -TV, international television annual conference and expo. Seattle. Wash. In- Od- 13-14-Atlantic Cable Show. Atlantic City program marketplace. Palais des Festivals. formation: (213) 465 -3777. Future convention: Convention Center. Atlantic City. N J Informa- Cannes. France. Information: (212) 689-4220. June 13 -16. 1993. Orlando. Fla. tion: (609) 848 -1000 April 12- 10- National Association of Broadcast- Jasa 22-23-Fox-TV affiliates meeting. Los An- Od. 14-17 -Society of Broadcast Engineers an- ers 70th annual convention and HDTV World geles. Information: (213) 203-3036. nual convention and exhibition. San Jose. Calif Information: (317) 253 -1640. conference and exposition. Las Vegas Con- lass 23.24- National Association of Broadcast- vention Center. Las Vegas. Information: (202) ers board of directors meeting. Washington. Ney. 44- National Black Media Coalition annual 429-5300 and for HDTV World: Rick Dobson. (202) 429 -5300. conference. Hyatt Regency Hotel. Bethesda. (202) 429-5335. Future convention: Las Ve- Md. Information: (202) 387 -8155. gas. April 19 -22. 1993. lily 2 -7-International Broadcasting Conven- tion. RAI Center. Amsterdam. Information: Lon - May. 10- I3-Society of Motion Picture and Tele- April 22-24-Broadcast Cable Financial Man- don-44 (71) 240 -1871. vision Engineers 134th technical conference agement Association 32nd annual convention. and exhibit. Metro Toronto Conven- New York Hilton. New York. Information: (708) lily 13-14-0emocratic National Convention. equipment tion Centre. Toronto. Ontario. Information: (914) 296 -0200. Future conventions: April 28 -30. Madison Square Garden. New York. Informa- 761 -1100. 1993. Buena Vista Palace. Lake Buena Vista. tion: (202) 863 -8000. Fla.: and 1994. Town and Country Hotel. San Arm. 44-- Satellite Broadcasting and Communi- Ow. 20.22-LPTV annual conference and expo- Diego. Calif. cations Association summer trade show Balti- sition. sponsored by Community Broadcasters Association. Riviera Hotel. Las Vegas. Informa- May 24- Public Radio annual conference. Sher- more. Md. Information: (703) 549 -6990. tion: 1 (800) 255 -8183. aton Hotel. Seattle. Information: (202) 822 -2000. Avg. 17- 20-- Republican National Convention . As- trodome. Houston. Information: (202) 863- 8500. Dec 2.4-- Western Cable show sponsored by May 34-National Cable Television Association California Cable Television Association. Ana- Information: (202) annual convention. Dallas. Avg. 23ß6-Cable Television Administration and heim Convention Center. Anaheim. Information. 775 -3669. Future convention: June 6 -9. 1993. Marketing Society annual convention. San Fran- (415) 428 -2225. San Francisco. cisco Hilton. Information: (703) 549 -4200. Jas. 14-10, 1N3- Satellite Broadcasting and May 27-30-American Women in Radio and sept. 0-11- Eastern Cable Show sponsored by Communications Association winter trade show. Television 41St annual convention. Phoenix. In- Southern Cable Television Association. Atlanta. San Diego. Information: (703) 549 -6990. formation: (202) 429 -5102. Information: (404) 255 -1608. Jas. 26-30, 1993 -NATPE International 30th an- meeting. Waldorf- 9-12 -Radio '92 convention. sponsored by May 20.30 -CBS -TV affiliates s_. nual convention. San Francisco Convention Cen- (212) National Association of Broadcasters. New Or- Astoria. New York. Information: 975 -8908. ter. San Francisco Information: (213) 282 -8801. leans. Information: (202) 429 -5300. meeting. Jana 2- 4- -ABC-TV affiliates Century Feb. 5.6, 1993-Society of Motion Picture and 456- 9pt. 23 -24- Radio- Television News Directors Plaza. Los Angeles. Information: (212) Television Engineers 27th annual Advanced Association and An- 7777 conference exhibition. San Television and Electronic Imaging conference. tonio. Tex. Information: (202) 659 -6510. Jans 10- 13- NAB /Montreux International Radio Downtown Chicago Marriott. Chicago. Informa- Symposium and Exhibition. Montreux. Switzer- Od. 12- IS-M/PCOM, international film and pro- tion: (914) 761 -1100.

58 Datebook Apr 13 1992 Broadcasting Classifieds

See last page of Classified Section Jin. rates, closing dates. box numbers und other details.

RADIO SITUATIONS WANTED MANAGEMENT SITUATIONS WANTED ANNOUNCERS

HELP WANTED MANAGEMENT Bill James - your next GM. 15+ years radio Energetic young announcer seeks PBP position management. Can do all! Sales /programing /mana- in Southeast or Southwest. Experience in sports. gement. Cost effective. Great track record. 804- programing, sales and news, Country. AC. and Resourceful. - General manager: resilient demand 232 -5197. AOR. Any shift. available immediately. Reply to Box ing. focused. experienced leader Call John L -5. Barger, KRIO -FM. San Antonio. TX. 512 -340 -1234. One of best: Called "one of the top ten medium/ at NAB,LV call 702- 252 -7777. EOE. small market broadcasters in the country." Current- ly top 50 -75 market completing 8th successful turn- sales manager needed for SITUATIONS WANTED TECHNICAL General excellent around or startup, nowhere to #3 12+ six months: AM /FM sales learn at combo Marconi Small Mar- station being sold. Turnkey. All formats. Group or ket of the Year. Join Station a growing company right single. Considering all opportunities Call 214- Chief engineer, currently employed. broad experi- is financially Prefer that artistically and successful. Send 994 -7738 ence. capable. FCC General, SBE certified. resume to John Brandt. Jr.. Citadel Communica- Northeast. others considered. Reply to Box L -20. tions. KBOZ. PO Box 20. Bozeman, MT 59771. Young, hungry, currently employed CRMC with EOE proven sales management performance record and great references seeks a GSM or LSM position SITUATIONS WANTED NEWS HELP WANTED SALES in Philadelphia. Trenton, or Ocean /Monmouth markets. You give me the opportunity. l'll give you a Let me fire up your station. Experienced sports- Classic Rock FM I- 95'WIXV loyal. hard working. results oriented team builder! Radio sales person: caster seeks PBP, sportstalk and anchor position. wants with Reply to Box L -2 Savannah. GA creative self starter ex- Knowledgeable. dedicated and humorous. Bill. perience in radio, EOE. Send resume to Jerry Ste- Today's financial climate requires someone you 201- 909 -0684 vens. GM. PO Box 876. GA 31498. Savannah, can trust and who cares about your station and Sportscaster who has led small market station to A/E needed for AC fringe of DC bottom line. Someone to lead. I am that person. Radio /FM on two stale AP awards seeks new opportunity with market. Must have minimum one year experience Over nine years as GM at the same station. Sales I college /minor pro PBP. Knowledgeable newsper- w /references Successful candidate will be a clos- programing, budgets. decisions. do it all and my son also Call Mark 503- 386 -2163. er. not a gopher Secure position for go- getter with would like to discuss putting knowledge and energy to work for you. Reply to Box L -3. energy and common sense. First year earnings of Veteran news pro: Network and local experience. 30 -50K possible. plus fringes. Send resume to So- 22 years broadcasting experience! Seeking op- Management anchor. reporter looking for major mar Communications, Box 2470. LaPlata, MD portunity as GM or OM in Michigan, Ohio. Ken- market spot. Call Mary 708- 256 -6337. 20646. Minorities encouraged to apply. EOE. tucky. Tennessee or surrounding area. Reply to Box L-4. HELP WANTED TECHNICAL General /national sales manager, currently em- MISCELLANEOUS ployed -large market -major group -20 year -CRMC- Orlando: Significant neces- Engineer, experience broadcaster, desires to bring proven sales track Affordable voice talent for your station or produc- sary. Good hands -on repair ability. knowledge of record, sales promotion, training and management lion. Intelligent reads creative voices. Call Peter K. FCC compliance. Remotes, normal studio and skills to Southern or Caribbean market. Reply to O'Connell for information and demo. Serious inqui- transmitter maintenance. Decent equipment that Box L -17 ries only. 716- 836 -2308. needs attention. Knowledge of current audio trends. Tom Owens, WDIZ, 2180 West SR #434. GM: 25 years, 10 with last group. Solid back- #2150. Longwood. FL 32779 407 -682 -7676. EOE. ground includes managing top 5 to medium markets. Excellent sales. programing, administrative background. Available now. Reply to Box E -54. HELP WANTED NEWS TELEVISION Music licensing problems? Fees too high? Too Northeast regional radio network looking for much redtape? Call me for help. Former BMI VP. I'll HELP WANTED MANAGEMENT news anchor. Must have news credentials. No be- save you money. time and aggravation. Bob ginners! Send tape and resume to NESE News Warner, 914- 634 -6630. 1794 Penfield Rd., Penfield. NY 14526. Director. High profile station relations opportunity: Wash - EOE. ington. DC based television production company WANTED PERSONALITT/TALENT -motivated individual with 2 -3 pro- WHLI -AM Long Island: On -air news director. Can- SITUATIONS seeks self years motional and marketing in dealing didate must be. on local news /public affairs. /or experience with local public TV stations nationwide. Salary Able to write /read in concise to the point 1992 Talk show host with international background commensurate with experience. Send resumes to: style. to utilize interns /stringers to maximize prod- available immediately for radio & TV. If you are Ms. G. Neyland. OPI. 1211 Connecticut Avenue, uct and know/understand 2 1/2 million market Long looking for talent & experience. something com- NW - Suite 810. Washington. DC 20036. EOE. Island. No calls. Tape & resume to. Dean Anthony. pletely different to generate new business call 518- WHLI. 1055 Franklin Ave.. Garden City, NY 11530. 449 -9534. Serious inquiries only. EOE /women/minorities encouraged Radio personality: Over 20 years experience in all Traffic manager: WOWK -TV. Huntington. WV, is areas of radio. looking for am or pm drive. Can also seeking a traffic manager. Skills should include HELP WANTED PROGRAMING do talk radio Mad Hatter 319- 752 -0394. knowledge of JDS BIAS. ability to supervise traffic PRODUCTION AND OTHERS department. work closely with sales management Talented talk host: Experienced. dedicated, in- to maximize revenues. Send resume and salary formed. Seeking new opportunities. Have been history to WOWK -TV. John Fusco. GSM. 555 5th Premastering engineer: Metatec/Discovery Sys- hosting national show w /big name guests. Rick: 1- Ave.. PO Box 13. Huntington. WV 25706. EOE. tems. a Columbus. Ohio -based compact disc man- 800- 257 -6556 ufacturer. has openings in it's audio premastering department. Experience should include digital au- Format music personality: Special event pro- Local sales manager: WSAV is looking for the dio format transfers. music editing. and 3/4 inch graming and conceptual skills (excellent question- right person Io manage a sales team A good video editing. Jazz and Classical recording experi- er). Multiple format experience ... ISO new cre- career opportunity in an aggressive group owner- ence a plus. EOE No phone calls. please. Candi- ative opportunity. Transferable skills, unlimited ship. Must have a successful track record in local dates under consideration wit be contacted within possibilities. John. 703-751 -1073. sales. Knowledge of Co -op and PC based systems 2 weeks of receipt of their resume. Please send or such as Arbitron II. PTA and CTA. Ability to train a fax resume and cover letter to: Organizational De- Top -rated, major- market radio talk personality. staff to achieve goals in a highly competitive envi- velopment, Metatec/Discovery Systems, 7001 Dis- Funny yet clean. Topical and controversial, but not ronment. Send resume to General Manager, covery Blvd. Dublin. OH 43017. Fax: 614.766- angry. Very saleable and sales-oriented. Reply to WSAV -TV. PO Box 2429. Savannah, GA 31402. 3140. Box L -18. EOE/M -F

Broadcasting Apr 13 1992 Classifieds 59 General manager: KGNS -TV. NBC affiliate, Lare- Local sales manager: WDEF -TV. Chattanooga's ' Texas Gulf Coast TV station is seeking qualified do. TX. seeking a sales oriented GM. Excellent CBS affiliate. is accepting applications for the posi- chief engineer. Candidate must possess know- opportunity for someone who is currently a strong tion of local sales manager. Applicant must be ledge in all facets of television maintenance and local or general sales manager. Send resume and experienced in developing new/existing business. engineering. Administrative and people skills a state present salary to: First Allied Corp.. 270 Com- knowledge of TVScan a plus. Two -four years of must. Hands -on and quality driven Reply to Box merce Dr., Rochester. NY 14623. EOE. successful local TV sales or equivalent experience E -42. EOE is required. Need aggressive person who can communicate with and show Our organization has several openings for quali- GSM /LSM: "On- the -move" Fox affiliate in top 50 others self-initiative. Ability to train A.E.'s in all aspects TV fied engineering personnel at our various locations SE market looking for very motivated sales and of sales. Send resume to: Lynn Ayes. General Sales Manag- throughout the country for all levels of expertise marketing executive. "Spots & dots" sales mental- WDEF -TV. TN including chief. Applicants should have as a mini- ity need not apply. Must be to manage large er. 3300 Broad Street, Chattanooga. able mum SBE certification. and 2 -5 years experience in sales and bring marketing 37408. EOE. staff and promotional a technical (not operations) capacity. supervisory skills to the job. Don't expect to play a lot of golf. experience a plus. We are building a dynamic Need hardworking, love creative people who to Account executive wanted: WKEF -TV. entry -level organization within our group of stations. and will compete and reap the rewards. Major broadcast position. College and one -year broadcast experi- accept resumes from qualified individuals who group provides lots of Moving fast, opportunity. so ence preferred. Send resume to Local Sales Man- want to loin a stable. well run organization where act now! 3 -5 years experience. M/F EOE. Reply to ager. WKEF -TV. 1731 Soldiers Home Road, Day- growth and creativity are a must. If you feel you Box L -8. ton. OH 45418. No phone calls please. EEO /MF. would be willing to relocate to one of our facilities kindly mail resumes to the attention of: Edwin Karl, GSM needed for dynamic Fox affiliate owned by Director of Engineering. Nonhstar Television Television. management Group. 33 Pine Street. Rehoboth. MA 02769. I will Clear Channel Local sales HELP WANTED TECHNICAL success a must. Reply to Dave D'Antuono. GM. be at NAB for interviews... No phone calls. please. WPM! TV. PO Box 2766. Mobile. AL 36652. EOE. Northstar Television Group is an EOE M/F. South Texas educational station has an opening Business manager: Large market, Midwestern for a chief engineer. Previous experience desired HELP WANTED NEWS in maintenance television station needs person with strong finan- of UHF transmitters and studio Sys- tems cial, analytical. operational and supervisory skills. as well as personnel supervision. SBE certifi- Executive producer: Help lead news department cation a plus. Want CPA with 8 -10 years Big -Six and broadcast- Send resumes to Community Educa- and oversee five daily newscasts. Aggressive NBC tional TV. Inc.. Attention Ben Miller. PO Box C- ing background. EOE. Send resume to Box L -21. affiliate seeking manager who's smart. creative 11949. Santa Ana. EOE. CA 92711. and exacting. Resumes and philosophy to: Rob Puglisi. News Director. KSNW -TV. Business manager: Successful East Coast affili- PO Box 333. Chief engineer: Industry leader. CBS affiliate. 40's Wichita. ate seeks degreed accountant. Must have mini- KS 67201. EOE. market. southwest location, seeks take- charge mum 3 -5 years TV broadcast accounting experi- manager. experienced. technically sound. good West Texas affiliate seeks a staff meteorologist. ence. An excellent opportunity for motivated. with people. BS /BSEE preferred. Applications will On -air experience required: degree and seal pre- aggressive. knowledgeable team player. Send re- be kept confidential. Send resume to KWTV-9. Attn: ferred. Experience with Triton Computer Weather sume with salary history in confidence to Box L -22. Ellen Bushyhead. PO Box 14159. City. System essential. Candidates will do daily five. six EOE. Oklahoma OKI 73113. EOE. and ten pm weathercasts. Send tape. resume and salary history to Personnel Director. KLST -TV. 2800 Armstrong. San Angelo. TX 76903. EOE. HELP WANTED SALES Chief engineer for southeastern UHF affiliate. En- gineering only. no operations. Send letter with re- Co- anchor: NBC affiliate seeks experienced and sume to: T. Arthur Account executive: WTVO -TV (NBC) seeks driv- Bone. Bone & Associates. Inc.. 6 skilled co- anchor to complete our evening news en. result -oriented. creative thinker to expand es- Blackstone Valley Place. Ste 109. Lincoln. RI team. Applicants must have significant anchoring/ tablished account base with new business devel- 02865. EOE. reporting experience with a minimum of three years opment. Send or fax 815- 963 -0201 resume. cover on -air work. Resume. cover letter and VHS air- check to: Anchor PA 16512. letter and references to Tim Sharky. General Sales Engineer to manage growing service department Search. Box 860. Erie EOE. Manager. WTVO. PO Box 470. Rockford. IL 61105. of Sony Broadcast Dealer in Arizona. Applicant EOE must have 3-5 years senior engineering experi- TV director: United States Information Agency ence including installation. system design and Spanish Language TV News program based in Electronic Experienced account executive position at CBS or broadcasting degree helpful. Report Washington. DC needs a self motivated and asser-

I to top management. alf ate in St. Louis. Contact Jim Theiss. Local Supervise department of four tive team leader with strong directing and creative (4). Send resume Te- Sales Manager. 314 -444 -3306. KMOV is an equal or fax 602-274-7416 to: M. production skills. Experience necessary directing men. Audio Video opportunity employer. Recorders. 3830 North 7th live newscasts. Position requires expert knowledge Street. Phoenix. AZ 85014. EOE. of Cuba. An equal opportunity employer. 202 -401- Southeastern medium market affiliate needs ex- 7114. Send application on form SF 171 by May 1. perienced account executive for senior list. Must Master control operator/ technical director: Self 1992 to: USIA - Office of Cuba Broadcasting. have ability to generate new business and sell motivated master control operator technical direc- Attn: B /CP. 400 6th Street. SW. Washington. DC special promotions. Top pay. great lifestyle. terrific tor with news TD experience. Will be responsible 20547 opportunity. EEO. Reply to Box L-9. for switching all newscasts and operating master Sports reporter /anchor: Indianapolis Fox control. GVG 300 and NEC System 10 DVE experi- affiliate: must have 2 years experience in television news. ence preferred. Be a part of WGHPiedmont 8. the WTNH -TV is seeking a local manager. Posi- Resume and tape: Jim Sanders. 1440 N. sales #1 news channel in the Greensboro, NC market. WXIN -TV, tion requires 5+ years Meridian. IN broadcast sales experi- Send resume with tape to Doug Taylor. Quality Indianapolis, 46202. No phone calls. ence. strong negotiating skills and prior manage- EOE. Control Supervisor. WGHPiedmont 8. HP -8, High ment Must have record involving experience. track Point, NC 27261. No phone calls. Deadline for -op. and sales results, News producer: Excellent writing skills and strong co vendor promotion event applications: April 14. 1992. EOE. Resumes to: Fran Tivald. Director of Sales. WTNH- competitive drive a must. A leader with organiza- TV. 8 Elm Street. New Haven, CT 06510. No phone tional skills should send a non -returnable tape and resume to Dave Winstrom. WSAV -TV. PO Box calls. EOE. Chief engineer: should possess an Candidate 2429. Savannah, GA 31402. EOE. electrical engineering degree plus a minimum of 5 Lansing ABC affiliate is looking for a retail orient- years experience, a thorough knowledge of broad- Weekend co-anchor: Were excited about hiring ed pro. Must have sales minimum of two years cast technology, its application and a complete another team player for our already- successful sales experience. Send resume and references to understanding of FCC regulations. A FCC General weekend news operation. 3 -5 years experience at Sales Manager, WLAJ -TV, PO 27307, Lansing. Box Class license is required - SBE certification pre- network- affiliated station. Previous anchor and re- Mt 48909 EOE ferred. Also must possess strong leadership skills porting experience required. College degree. We and the proven experience to supervise the day -to- are a progressive, group -owned CBS affiliate in the WBSV TV -62, Sarasota, FL Is on the move! If you day operation and maintenance of the station. 58th market. We encourage minority broadcasters have a minimum of 2 years in TV sales and can sell Women and minorities are encouraged to apply. to apply. Please send non -returnable tape and re- ideas as well as numbers, don't miss this opportu- Please send resume/salary requirements to Per- sume to Scott Parks. News Director, KOTV. 302 S. nity to live in an area most people can only dream sonnel Department. WDTN TV2, PO Box 741, Day- Frankfort. Tulsa. OK 74120. No phone calls. about. Call Chet Hollinger, Local Sales Manager, at ton. OH 45401. EOE. please. EOE. 813-379-0062. EOE Anchor: To complement our male at 5/10. Two Tax -free Cayman Islands UHF TV station seeking Tax -free Cayman Islands UHF TV station and years anchoring experience required. Strong in the experienced hands -on sales pro. Must be self - MMDS system seeking engineer who can do it all - ratings and looking to get stronger. Send resume starter able to work without ARB or NSI. CiTV, 159 RF and studio maintenance experience required. and non -returnable tape lo: Walt Howard. News Pearl Street, Suite 500. Essex Junction, VT 05452. MII knowledge preferred. CiTy. 159 Pearl Street. Director, KFDA -TV. PO Box 1400. Amarillo. TX EOE. Suite 500. Essex Junction. VT 05452. EOE. 79189. EOE.

60 Classifieds Apr 13 1992 Broadcasting Veteran news pro: Network and local experience. Lease- purchase option. Need equipment for your HELP WANTED PROGRAMING Management field producing, satellite experience radio. television or cable operation? NO down pay - PRODUCTION A OTHERS Looking for medium market news director or major I ment. NO financials up to $70.000 Carpenter 8 market field producing Call Mary: 708 -256 -6337 Associates. Inc. Voice: 504- 764 -6610. Fax: 504- 764 -7170. WJLA-TV, ABC affiliate in Washington. DC. seeks a talented broadcast designer Graphic design de- SITUATIONS WANTED PROGRAMING Limited edition, original Indian Head test pattern gree and.or 3-5 years professional television de- PRODUCTION & OTHERS olfee cup. 12 oz. in fine china. Collectors item. or sign experience Excellent design skills and ability 'eat gift or personal use. $9.95 + RH. V /MC. to operate Quantel. Aurora. Scribe and Mac :JVO. 1545 Lee St.. Des Plaines. IL 60018. Fax Knowledge of animation and graphic editing is I'm diferent...different -looking and do a different 708- 803 -8994. Voice mail 708- 298 -2269. important. No phone cans please EOE. Tape and kind of TV talk show the dominated a top -ten resume David Sykes. Design Manager. WJLA -TV. market for more than ten years on TV and radio If New premium VHS tape for less than store spe- is your idea of a host. write. if Gary Collins don't but ! 3007 Tilden St . NW. Washington. DC 20008 cial. Quantity discounts. V /MC /P0. Quote or price you're ready for success. I'd like to talk to you list: ATVQ. 1545 Lee St., Des Plaines. IL 60018. Fax Promotion writer /producer: If you have great cre- Reply to Box L -19 708-803 -8994. ative and a desire to win. we have a lob for you Must have 3 -5 years experience and ability to work Award -winning executive producer /production Broadcast equipment (used): AM /FM transmitters In a highly competitive environment Our station is manager 19 years experience in medium to large RPU's. STL's antennas. consoles. processing. turn- focused. on the move and wants the best. No markets. Outstanding leadership and motivational tables. automation. tape equipment. monitors. etc. phone calls please EOE Reel and resume Bob skills Wants to ion our team 317 -844 -6523. Continental Communications. 3227 Magnolia. St. Casazza. VP. Audience Development. WJLA -TV. Louis. MO 63118. 314 -664 -4497, FAX 314 -664-

3007 Tilden SI . NW. Washington. DC 20008 9427.

Promotion manager: #1 affiliate seeking creative ALLIED FIELDS Harris UHF TV transmitter 10 years old. excellent media pro to keep us on lop. One person dept condition, new visual Klyston. high band. Call Bill responsible for writing and producing -air pro- Kitchen. 303 -786 -8111 on HELP WANTED NEWS mos and long form programing: all media buys: off - line editing. print layout. news promotion. Minimum 50 kw AM transmitters: (Two) Continental 317C 2 years experience preferred Send tape and re- Broadcast news: asst. /assoc. professor, tenure transmitters in good condition! Will be checked on sume to. Mac Douglas. Program Operation Manag- track to teach beginning and advanced classes in your frequency before shipment! $65.000.00 each. er. KVII -TV. One Broadcast Center. Amarillo, TX broadcast writing, reporting and producing. B.A. Some spare parts are available! Call 806 -372 -5130 79101 -4328 EOE. degree. 5 years professional broadcast news ex- for specific information! (Transmitters available perience required: college teaching. M.A.. Ph.D. or April 1992) Program producers: Top 20 affiliate is looking for ABD print journalism experience preferred. Send producers for documentary style program and application. resume and references by May 4. New RCA TCR 100 replacement parts. Discounted magazine formatted program Should have previ- 1992 to Journalism Dept.. California State Universi- prices. Call 617- 725 -0810. ous program development and productiol experi- ty. Northridge. CA 91330. CSUN is an equal oppor- Government equipment liquidation. 3 -Sony BVU- ence. Writing with a flare and research skills a tunityaffirmative action. Title IX, Sec. 504 employ- 95195. 2- 900's. 2- 150s. many 800. 5000 and 9000 must Newsroom experience beneficial II you're er. series machines. 5- Hitachi Z -31 Computer Cams looking for new opportunities. working for an inno- w /CCU's. and much, much more. for inspection. vative station in a market with a great lifestyle. send First 59K takes everything!!! Call for list. 412 -921- tape and resume to Program Director. KTVK -TV. EMPLOYMENT SERVICES 7577. 3435 N 16th St_ Phoenix, AZ 85016 Tapes will not be returned No phone calls please EDE. Government jobs $16.040- $59.230/yr. Now hiring Call 805- 962 -8000 Ext. R -7833 for current federal Tax -free Cayman Islands UHF TV station seeking list experienced traffic person Prefer knowledge of Summit software traffic system. CITY. 159 Pearl EDUCATIONAL SERVICES Street. Suite 500. Essex Junction. VT 05452 EOE CABLE On- camera coaching: Sharpen TV reporting and SITUATIONS WANTED MANAGEMENT anchoring/teleprompter skills Produce quality demo HELP WANTED MARKETING tapes. Critiquing. Private lessons with former ABC 15 years experience and knowledge in an areas of News correspondent. 914- 937 -1719. Julie Eckhert. television operations for both affiliates and inde- Eckhert Special Productions. Marketing Executive pendents Looking for a position as program man- Announcers: Improve immediate- ager with a hard working team. who is stable. your on -air skills Cable TV ly. Twenty year veteran of established and innovative If you are interested major market radio now help Your strong marketing background, dy- please contact Lou Ann Boone 702 -438 -0435 available to you. Complete evaluation. Send $39 95 with tape and resume to John DeMasi. 2046 namic personality and demonstrated

Devereaux Ave Phila . PA 19149. EOE ability to get the job done are just what is SITUATIONS WANTED SALES needed to meet the challenges of this WANTED TO BUY EQUIPMENT rapidly expanding, decentralized cable Creative, experienced sales assistant looking for TV company. Reporting directly to the lull network time account executive position with or president, Fox affiliate. syndicator. agency or rep firm Experi- Top dollar for your used AM or FM transmitter. Call system as Director of Market- ence with Stowell. Marshall Marketing. NSI. and now Transcom Corp.. 800 -441 -8454. ing you'll help us reach our goal of being Arbitron Strong training background includes two the best cable TV system in the country. to buy TV low quality internships. top 20 experience. Excellent Want transmitter VHF band. G.A. Bonet. WORA TV. Box 43, Mayaguez. PR 00681. This customer -oriented company is locat- references. Reply to Box L -23 Tel. 809 -831 -5555. Fax. 809- 833 -0075. ed equally close to Palm Springs, San SITUATIONS WANTED TECHNICAL Diego and Los Angeles and has terrific FOR SALE EQUIPMENT growth potential. Beautiful climate, clean On -line editor: CMX and Abekas schooiec Fluent air and affordable housing help make this in engineer and producer languages Able to trans- AM and FM transmitter, used, excellent condition. one of the brightest opportunities in the late operator's manuals into English. 609 -627- Guaranteed. Financing available. Transcom. 215- industry. 1641 884.0888. FAX 215 -884 -0738. Salary range $50,000 to $55.000.

AM transmitters: Continental /Harris /MW1A 1 kw. SITUATIONS WANTED NEWS Advanced degree preferable, but not re- CCA MCM 2 5kw. CCA Harris /RCA 5kw, Har- quired. ris.CCA 50kw. Transcom 800 -441 -8454. Outstanding sportscaster (also knowlecgeabie For consideration, send resume and sal- newsperson) looking for a good station in which to FM transmitters: RCA 20kw. CCA 2.5kw. Collins' ary history in confidence to: work Call Ed. 216- 929 -0131 Gates 1kw Transcom 800- 441 -8454. Director of Marketing Meteorologist: A.M S TV seat. degreed. 3 years FM 25/30KW: 1981 BE -30. 1988 TTC/25kw. Trans- TV experience. 7 years radio. team player ready for com 800- 441 -8454. Rincon Annex Station medium: large market Matt 203 -869 -3877 P.O. Box 193942 1000' tower. Standing in Albion. Nebraska. Heavy San Francisco, CA 94119 Meteorologist: Still workin' Still huntin Seni -pret- Kline tower includes 6 -1/8" coax. Purchase in ty Semi -good- spelr. 12 years experience AMS place with land and building. or move anywhere. We are an equal opportunity employer and actively seek qualified minority female seal Stu 817 -776.4844 Call Bill Kitchen. 303 -786 -8111. and candidates.

Broadcasting Apr 131992 Classifieds 61 RADIO HELP WANTED SALES SITUATIONS WANTED MANAGEMENT NEED A LEADER HELP WANTED MANAGEMENT TELECOMMUNICATIONS FOR YOUR STATION MARKETING REP OR GROUP NPR Satellite Services, a leading supplier I Take Charge and Make Profit. MAJOR SUNBELT MARKET of satellite transmission services for the ra- Experienced & Mature. dio broadcasting industry, is looking for a Former Owner, Pres., V.P. /G.M. NUMBER ONE RATED STATION NEEDS EX- marketing representative with excellent pre- References from Industry Leaders. PERIENCED LOCAL SALES MANAGER TO sentation skills. Our services include sports Write: P.S. Inc., PO Box 6562 MAINTAIN NUMBER ONE BILLING POSITION satellite networking, transportable uplink- Chesterfield, MO 63006 IN MARKET. ing, adhoc network services and dedicated This Is not a developmental situation transponder channel leasing. Qualified ap- Superior skills at motivation. training. plicants must have: a proven sales track leadership and inventory control a must. record (3 years minimum); excellent written PROGRAMING SERVICES SUPER PAY PLAN.. and oral communications skills; degree or GREAT PERKS.. equivalent experience; technical sales ex- HIGH PROFILE COMPANY.. perience; and demonstrated knowledge of A Beautiful Solution NATIONAL EXPANSION PROGRAM UNDERWAY.. the satellite and radio industry is preferred. Looking for a way to add younger demos Salary, commission and bonus plan, com- to your easy listening numbers? But the DECISION SOON pany paid expenses and benefit package. All inquiries confidential only formats you can come up with are Stop by Booth #4609-10 at NAB '92 In "New Age Nostalgia" or "Classic Con- Experienced Radio Saba Managers Only Las Vegas and ask for Bean or Bill - temporary"? Rush resume and references to send resume, cover letter, and salary history to: Call 310 -545 -1729 for our beautiful John Blbbs, President National Public Radio demo. It's easily the best alternative for KIX Broadcasting Personnel Department- #147 B /EZ formats. 5900 Poplar Avenue 2025 M Street, N.W. Memphis, TN 38119 Washington, DC 20036 MECULLOC1 -FELZ AA/EOE PROGRAMMING

TELEVISION HELP WANTED PROGRAMING The Best GSM Job in America? PROGRAMING SERVICES PROMOTION & OTHERS Can you identify and manage Localized TV Weather via Satellite outstanding sales talent? MANAGER, Fox stations. independent stations are finding that localized TV weather in real -time with an AMS meteorologist is Do you have creativity to PROGRAM PRODUCTION a niche now affordable. National Weather Network can the deliver somputerized graphics, localized radar. etc. with lead radio sales into uncharted THE OPPORTUNITY: Channels 10/36, talent on screen and zero in on your new and spectacular Weekend services now avail- top 30 PBS affiliate, is seeking a commit- opportunity. Cash Barter. territory? able. Affiliate sales/relations positions now open!. ted individual to coordinate the planning Call Edward St. Pe' Is your management track and implementation of local, regional and (601) 352-6673 record good enough to earn an national television productions, to deter- interview for this position? mine personnel requirements, review PUBLIC DOMAIN PROGRAMING proposals for future production and over- Features. Cartoons. Shorts. Documentaries Barry Mayo and Lee Simonson of see budget and activities of production (over 1.000 titles) Inc. staff. On 1" or 314- video tape Broadcasting Partners, are NTSC or PAL looking for one of America's most THE SUCCESSFUL APPLICANTS: Indi- Call log tree catalogue outstanding radio sales managers to viduals must have a Bachelor's degree in 1-800-766-8550 FAX t- 401.846 fill one of America's most out- Broadcasting, Television, Communica- -0919 DESERT ISLAND FILMS standing GSM jobs, at WVAZ (V- tions, or related field; and five (5) years of occupational experience in television 103) Chicago. PUBLIC NOTICES production, two (2) of which must have The succesful candidate will been at a supervisory capacity; or any have the opportunity to work with an equivalent combination of experience The National Program Policy Committee enormously talented manage- and training which provides the neces- of the Public Broadcasting Service will ment and sales team, and with the sary knowledge, skills and abilities. meet at 12:00 p.m. on April 22, 1992 and at 9:00 a.m. on April 23, 1992 at the PBS best ongoing sales and manage- THE PROCESS: Call 414-225-1800 for offices, 1320 Braddock Place, Alexandria, ment training program in America - an application and complete job descrip- Virginia, PBS's Pro- designed to change the game tion. The deadline is Wednesday, April to discuss National from pure media selling to custom- 29, 1992 Please indicate on the applica- gram Service activities and evaluation. er- focused marketing. tion the source of your referral for this If you've been managing custom- position. Resumes and letters of applica- The Executive Committee of the Public er- focused radio salespeople in a tion will not be accepted in lieu of corn - Broadcasting Service will meet at 8:30 a.m. competitive marketing environ- pleted applications. on April 30, 1992 at the PBS offices, 1320 Braddock Place, Alexandria, Virginia. Tenta- ment for the last three years...and MATC tive agenda includes reports from PBS offi- you've produced consistently cers and Board committees on programing, MATC is an Affirmative Action/ satellite replacement, finance, nominating, strong results...please write Barry Equal Opportunity Employer and PBS annual meeting; and other busi- Mayo, President/General Manag- ness. er. Were sure you'll understand we SALES TRAINING can't take calls from every Tom, Dick, and Harriett. LEARN TO SELL The Subcommittee on Budget, Finance TV TIME and Audit of the PBS Board of Directors Barry Mayo, President/GM will meet in executive session at 1:00 WVAZ-FM Call For FREE Info. Packet p.m. on April 29, 1992 at the PBS offices, 408 S. Oak Park Ave. ANTONELLI MEDIA 1320 Braddock Place, Alexandria, Virgin- Oak Park, IL 60302 TRAINING CENTER ia, to discuss the budget process and Equal Opportunity Employer (212) 206 -8063 other financial activities.

62 Classifieds Apr 13 1992 Broadcasting ALLIED FIELDS EMPLOYMENT SERVICES CONTINUED HELP WANTED SALES College Seniors & Juniors The Most EUROPEAN MANUFACTURER OF Small Market Anchors & Reporters Complete Job R.F. BROADCASTING EQUIPMENT: You need an edge in today's market! Guide Available! FM transmitters, TV VHF & UHF Put together a winning tape. We critique: transmitters and transposer Delivery OVER 10,000 EMPLOYMENT microwave links range from 2- Appearance CONTACTS IN: Television Radio Newspaper 15ghZ transmitting antennas and Writing Story Construction Magazine Cable broadcasting audio modular mixers OVER 15 years in the business...we can show 200 PAGES! is looking for an experienced Only $19.95 plus 53.00 S & H (522.95 Total). you how things are in the real world. manufacturer sales representative. Send Check or Money Order To: Send 3/4" or VHS tape with SASE and JOBPHONE, P.O. Box 5048. Newport Beach, CA 92662 Please send your resume in check for $100 to: confidence to: EURO CORP.. PO Livingston Communications BOX 6312, JERSEY art, NEW P.O. Box 751 JERSEY 07306-0312. ATTN. Bettendorf, IA 52722 HUMAN RESOURCES. Tarvül \717177/ll rnvl v T71 Inside Job Openings, Nationwide EDUCATIONAL OPPORTUNITY PressW Radio jobs, updated daily GOT THE 900 NUMBER BLUES? © Television jobs, updated daily © Hear 'Talking Resumes" TRY MEDIALINE Q To record 'Talking Resumes- and TV's Job Listing Leader Since 1986 employers to record job openings m Entry levet positions NO OUTLANDISH PHONE CHARGES NO STALE, DEAD END LEADS l-l,.. 726 (set JUST LOTS MORE REAL JOBS FOR LOTS LESS MONEY OFFERING To Irceuoe of eo -Z31- .O73)CaYUrs 40664e -5200 Bachelor's and Master's degrees FACILITIES: zifedalae LEGAL SERVICES Student- operated, 48,000 watt, THE BEST JOBS ARE ON THE LINE P 0 Box 51909. Pacific Grove. CA 93950 NPR affiliate, FM station; FILING AN FCC WTBU -TV student station. Hands-on training APPLICATION? Radio/TV laboratories Call Strong industry internship NEWS JOB program and liberal arts ONNECTION BROADCAST MEDIA LEGAL SERVICES"' curriculum THE JOBLINE EXCLUSIVELY FOR TV NEWS a service of Allen, Moline & Harold Small college atmosphere in a ANCHORS PROD S PEWS muAMS metropolitan setting. 1- 800 -433 -2636 1-900-443-4850 FLAT FEE LEGAL AND PARALEGAL SERVICES S1.95 Per minute CONTACT MC- VISA -AMEX Accepted Jordan College of Fine Arts JOBS UPDATED DAILY employers - To list Jobs Call Dr. Kenneth Creech 1.6100925 -5656 lat. NEWS 165971 Chairman- Radio/TV Dept. (317) 926 -9252 FINANCIAL SERVICES

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distributed by EURO TECH. FOR INFORMATION CALL 201 434 5729 fax 201 332 0751

Broadcasting Apr 13 1992 Cia,,Iqc(IS 65 FOR SALE EQUIPMENT BUSINESS OPPORTUNITY FOR SALE STATIONS CONTINUED CONTINUED

TURN BANKRUPT STATIONS MEDIA BROKERS APPRAISERS Hi8 TIME -CODE TRANSLATOR INTO BUCK$ RADIO TV LPTV 5289 Buy or lease failing stations and make A Confidentiel 8 Personal Service SMPTE LTC FROM THE EVO -9800 them low overhead satellites of your 9URT SHERWOOD Translates Hi8 Time -Code into standard $UPER $TATION. Call Dan at Marti SMPTE Longitudinal Time -Code (LTC) for details on PLAN A, (817) 645 -9163 n11 Dundee Rd Suitt 759. Npindoc. IL MU r - Front panel preset of User-Bits to add reel a, or see us at NAB Booth 2624. date. etc., to LTC copy 708-272-4970 í Works at all EVO -9800 speeds Selectable forward or bi- directional LTC Output Operates stand-alone or inline with edit controller Includes DB -9 cable

For Information call HORITA (714) 489-0240 FOR SALE STATIONS

H. P.o. Box 3990.Mlsslonvrelo.cA92ffi0 VHF TV NETWORK AFFILIATE TEXAS MARKET LEADER Excellent profit & C.F. Market's largest audience 6.5x CASH -FLOW and billing shares JOHN W. BARGER, BROKER KEEP THIS AD!! Absentee owner retiring See EARL REILLY, 512 -340 -7080, SAN ANTONIO NAB'92 at NAB, Hilton Hotel 702 -252 -7777, Box L -15. NAB'LAS VEGAS Before you buy at NAB! or write CALL MICOR See how our Quality, Late Model, Used Broadcast Equipment can stretch your buying dollar! PRICED TO SELL C3 Pending SPECIAL LAS VEGAS PHONE LINES AM -FM Combo. Top 100 Market, Southeast 702 -598 -1133 Assets, Leases. A + Facility Ideal Starter Stations CALL FOR INFO OR APPOINTMENT NAB Convention Call (804) 977 -0961 MICOR VIDEO EQUIPMENT SALES see us at LAS VEGAS

PRODUCTION EQUIPMENT SERVICES Kepper, HILTON

Sine 1971 BROADCAST -PRODUCTION Tupper & Suite 315 serving RENTAL -MANUFACTURING CO's Fugatt (702) 732 -5111 ANYPLACE STUDIO Call for appointment NAB '92 teen Ilcrar ANYTIME ALWAYSOPE Ralph E. Meador See us at CALL (800) 223 -5070, Riom Corporation Caesar's Palace gem &zda, MEDIA BROKERS Parkway, Suite 360 300 Knightsbridge P O BOX 36 Lincolnshire, Illinois 60069 LEXINGTON. MO 64067 WANTED TO BUY STATIONS Phone: 708 / 634 -9258 816- 259-2544

WANT TO BUY FM STATIONS Want to buy non -commercial FM stations. Send vital info including price. Would be We'll give you all the credit interested in buying license only also. FAX (202) 293 -FAST Respond to Box L -14

We also accept American Express MasterCard

PUBLIC COMPANY LOOKS TO 1705 ACQUIRE BROADCAST PROPERTIES Or mail to: Classified Dept, DeSales Newly created and financial public company interested to acquire radio stations. Major Street, NW, Washington, DC 20036 shareholders completely versed in station management. Looking at markets below top 35. Deadline is Monday at noon EST for the Principals only please reply, 915 -533 -4700 following Monday's issue

66 Classifieds Apr 13 1992 Broadcasting FOR SALE STATIONS CONTINUED FLORIDA BROADCASTING'S AM /FM (50KW) CLASSIFIED RATES RESORT $850K ADDEN & ' SSOC. All orders to place classified ads & all correspondence pertaining to this ORLANDO section should be sent to: BROADCASTING, Classified Department, 1705 1- 507- 3.5 -7: DeSales St., N.W., Washington, DC 20036. For information call (202) 659- 2340 and ask for Mitzi Miller. Payable in advance. Check, money order or credit card (Visa, Master- CHICAGOLAND AM card or American Express). Full and correct payment must accompany Upgrade Potential all orders. All orders must be in writing by either letter or Fax 202 -293- 3278. If payment is made by credit card, indicate card number, expiration $650,000 date and daytime phone number. Reply to Box L -16 Deadline is Monday at noon Eastern Time for the following Monday's issue. Earlier deadlines apply for issues published during a week contain- ing a legal holiday. A special notice announcing the earlier deadline will be published. Orders, changes, and /or cancellations must be submitted 50,000 WATT FM in writing. NO TELEPHONE ORDERS, CHANGES, AND /OR CANCELLA- SAVANNAH, GEORGIA TIONS WILL BE ACCEPTED. Jack Maloney When placing an ad, indicate the EXACT category desired: Television, Radio, Cable or Allied Fields; Help Wanted or Situations Wanted; Man- 803 -785 -6666 agement, Sales, News, etc. If this information is omitted, we will determine the appropriate category according to the copy. NO make goods will be run if all information is not included. No personal ads. LAS VEGAS -FM Rates: Classified listings (non -display). Per issue: Help Wanted: $1.50 FINANCIALLY SOUND. YOU BE TOO. per word, $30 weekly minimum. Situations Wanted: 750 per word, $15 PRINCIPALS ONLY. weekly minimum. All other classifications: $1.50 per word, $30 weekly CONTACT: J. HEATHCLIFF minimum. 290 NO. OAK ST., SUITE D Word count: Count each abbreviation, initial, single figure or group of ORANGE, CA 92667 figures or letters as one word each. Symbols such as 35mm, COD, PD, etc., count as one word each. A phone number with area code and the zip code count as one word each. TIIE RADIO FINANCE SPECIALISTS Rates: Classified display (minimum 1 inch, upward in half inch incre- New Financings Refinances ments). Per issue: Help Wanted: $130 per inch. Situations Wanted: $65 Smaller Markets Restructures per inch. All other classifications: $130 per inch. For Sale Stations, SIGNAL PROPERTIES Wanted To Buy Stations, Public Notice & Business Opportunities advertis- 99 State St Brooklyn His , N.Y. 11201 ing require display space. Agency commission only on display space. (718) 643-5825 Frequency rates available. Blind Box Service: (In addition to basic advertising costs) Situations FLORIDA wanted: No charge. All other classifications: $15 per ad per issue. The 'Suncoast. vacation area. fulltime AM for the blind box applies to running listings 'Major, urban contemporary AM. charge service advertisers 'Gulfcoast. Class C FM. and display ads. Each advertisement must have a separate box númber. -Major, daytime opportunity AM. will not forward tapes, writing 'panhandle, AM -FM combo. BROADCASTING transcripts, portfolios, BECKERMAN ASSOCIATES samples, or other oversized materials; such materials are returned to Box 82784, Tampa, FL 33682 sender. Do not use folders, binders or the like. 813 -971 -2061 Replies to ads with Blind Box numbers should be addressed to: Protect Yourself. Box (letter & number), c/o BROADCASTING. 1705 DeSales St., NW, Washington, DC 20036. Call the Industry's Lawyer, The publisher is not responsible for errors in printing due to illegible BARRY copy -all copy must be clearly typed or printed. Any and all errors must be reported to the Classified Advertising Department within 7 SKIDELSKY days of publication date. No credits or make goods will be made on Attorney at Law errors which do not materially affect the advertisement. 757 Third Avenue, 26th FI. Publisher reserves the right to alter classified copy to conform with the New York, NY 10017 provisions of Title VII of the Civil Rights Act of 1964, as amended. (212) 832 -4800 Publisher reserves the right to abbreviate, alter, or reject any copy. Affordable For subscription information Quality Representation. call 1- 800 -323 -4345.

Broadcasting Apr 13 1992 Classifieds 67 Broadcasting's E By The Numbers

STOCK MARKET PERFORMANCE AVERAGES NASDAQ: 573.68 (- 4.72 %) S&P Ind.: 470.91 (- 2.16 %) FROM APR 1991 TO APR 1200 - 8,1992 ALL % CHANGES FROM PRIOR WEEK

1000 - 965 -3.60% 800 746 -1.98% 535 600 - 446 -1.30% 400 -4.87%391 ï3 200 Mar91 Apr91 May91 Jun91 Jul91 Aug91 Sep91 Oct91 Nov91 Dec 91 ' Jan92 Feb92 Mar92 Broadcasting Bcstg + Other Interests Programing Equipment & Engineering Services

LATE NIGHT LAUGHS Number of jokes made about presidential candidates SUMMARY OF on Tonight Show and Late Night with David Letterman from Jan. 1- Mar. 16 BROADCASTING & CABLE

BROADCASTING

Service ON AIR CP's' TOTAL* Commercial AM 4,984 232 5,216 Commercial FM 4,605 1,010 5,615 President Bush Educational FM 1,518 320 1,838 Total Radio 11,107 1,562 12,669 Commercial VHF TV 557 15 572 Commercial UHF TV 581 168 749 Educational VHF TV 123 5 128 Educational UHF TV 234 9 243 Total TV 1,495 197 1,692 Bill Clinton VHF LPTV 438 154 592 UHF LPTV 772 859 1,631 Total LPTV 1,210 1,013 2,223 T FM translators 1,884 358 2,242 VHF translators 2,517 74 2,591 UHF translators 2,316 386 2,702

Paul Tsongas CABLE

Total subscribers 55,786,390 Homes passed 92,040,450 Total systems 11,254 Household penetrationt 60.6% Pay cable penetration /basic 79%

Jerry Brown Includes off -air licenses. 1 Penetration percentages are of TV household universe of 93.1 million. Construction permit. 'Instructional TV fixed service. 'Studio-transmitter link. Source: Center for Media and Public Affairs Source: Nielsen. NCTA and Broadcasting's own research.

68 By the Numbers Apr 131992 Broadcasting For the Records

As compiled by BROADCASTING from Mansfield, OH. Meisse is president and 20.5% Abbreviations: AFC- Antenna For Communica- March 30 through April 3 and based on stockholder of licensee of WVNO -FM Mansfield and tions: AU- Administrative Law Judge: alt.-alter- has 80% interest in licensee of WRGM(AM) Ontar- filings, authorizations and other FCC ac- nate: ann.-announced; ant.- antenna: aur.- aural: io, both Ohio, and is 80% stockholder of licensee of tions. aux. -auxiliary; ch.-channel; CH- critical hours.: IN. Filed March 20. chg.- change: CP-construction permit: D-day: WWWY(FM) Columbus, DA- directional antenna: Doc.- Docket: ERP-ef- KMGL(FM) Oklahoma City (BTCH920319GT; fective radiated power: Frcq- frequency: HAAT- 104.1 mhz; 100 kw: ant. 1,425 ft.) -Seeks transfer height above average terrain; H &V- horizontal and of control of Renda Broadcasting, from Anthony F. OWNERSHIP CHANGES vertical: khz- kilohertz: kw-kilowatts: 1k. li- Renda to brother Frank A. Renda to set up irrevoca- cense: m--meters: mhz -megahertz: mi.-miles: ble trust (see WJAS[AM)- WSHH[FM) Pittsburgh. Applications MP- modification permit; mod. -modification: below). Filed March 19. N- night: pet. for recon.- petition for reconsider- 92.9 WRDJ(AM) Daleville, AR (BAL920323EE; 1560 ation: PSA- presunrise service authority: pwr.- KBEZ(FM) Tulsa, OK (BTCH920319GU; mhz; 100 kw; 1,318 ft.) transfer of khz; 5 kw -D) -Seeks assignment of license from power; RC-remote control: S-A- Scientific -Atlan- ant. -Seeks from Anthony F. Ashley N. Davis Jr. to News -Talk 1560 Inc. for la: SH- specified hours: SL- studio location: TL- control of Renda Broadcasting. A. Renda to set irrevoca- assumption of debt. Seller is also selling transmitter location: trans. transmitter: TPO- Renda to brother Frank up WTCG(AM) Andalusia. AL ( "For the Record," transmitter power output: U or oral. -unlimited ble trust (see WJAS(AM)-WSHH[FM) Pittsburgh. March 9). Davis also has interests in WZEP(AM) hours: vis. -visual: w- watts; *-noncommercial. below). Filed March 19. and LPTV, both Defuniak Springs, and WCNU(AM) Six groups of numbers at end of facilities changes WJAS(AM)- WSHH(FM) Pittsburgh (AM: Crestview, all Florida. Buyer is headed by Herbert items refer to map coordinates. One meter equals BTC920319G0; 1320 khz; 5 kw -U: FM: R. Kraft, and has no other broadcast interests. Ac- 3.28 feet. BTCH920319GR; 99.7 mhz; 10.5 kw; ant. 928 ft.)- tion March 23. Seeks transfer of control of Renda Broadcasting, KRKY(AM)- KRKM(FM) Granby -Kremmling, CO from Anthony F. Renda to brother Frank A. Renda (AM: BAL920323EA: 930 khz; 4.5 kw -D: FM: BAL- and has no other broadcast interests. Buyer is to set up irrevocable trust. Included in transfer are H920323EB; 152 w; ant. 1,096 fl.) -Seeks assign- headed by Charles L. Webster. and has interest in licensee stations WEJZ(FM) Jacksonville, FL. and ment of license from Grand Lake Broadcasting Inc. licensees of KGDD(AM) -KBUS(FM) Paris and KMGL(FM) Oklahoma City and KBEZ(FM) Tulsa, to The Hays Group Inc. for $54,000. Application for KKHR(FM) Anson, both Texas. Filed March 24. both Oklahoma (see above). Anthony Renda owns earlier sale of station to Grand Broadcasting Corp. WWBZ(FM) Chicago (BTCH920317GW; 103.5 licensee stations WECZ(AM) -WPXZ -FM Punxsu- tawney. PA. Filed March 19. was dismissed ( "For the Record," Feb. 17). Seller mhz; 4.3 kw; ant. 1,584 ft.) -Seeks transfer of con- is headed by Robert L. Kern, and has interests in trol of Major Broadcasting of Chicago Inc. through KRTW(TV) Baytown (Houston), TX WOCD(TV) Amsterdam, NY. Buyer is headed by issuance of common stock: 140.000 shares to C. (BALCT920319KL; ch. 57; 5,000 kw -V: 500 kw -A; Page Perry. and has no other broadcast interests. Robert Allen III at $.5 per share. 15.000 shares to ant. 981 it.) -Seeks assignment of license from Filed March 23. Frederick Phelan at $.1 per share and 25,000 Pray Inc. to Patriot Broadcasting Inc. for $12.7 mil- WINE(AM)- WRKI(FM) Brookfield (Danbury), shares to Chris Devine at $.1 per share. Licensee is lion. Seller is headed by Eldred Thomas, and has CT (AM: BAL920319HU; 940 khz: 1 kw -U; FM: headed by Luke Allen. C. Robert Allen Ill, Devine interests in licensees of KVTT(FM) Dallas and BALH920319HV; 95.1 mhz; 50 kw; ant. 500 ft.)- and Phelan have interests in licensee of KXBR(FM) KLTJ(TV) Galveston, both Texas. Buyer is headed Seeks assignment of license from Housatonic Val- Greenfield, MO, and KBER(FM) Ogden. UT. Filed by Bess Harrison, and has no other broadcast inter- ley Broadcasting Co. Inc. to Danbury Broadcasting March 17. ests. Filed March 19. Inc.: purchase agreement to be filed as amend- KGZF(FM) Emporia, KS (BAPH920323HI; 99.5 KYYI(FM) Burkburnett, TX (BALH920325HA: ment. Seller is subsidiary of Home News Corp., mhz; 3 kw; ant. 328 R)-Seeks assignment of CP 104.7 mhz; 100 kw; ant. 1,017 ft.) -Seeks assign- headed by William W. Boyd, and recently sold from Charles D. Coffelt to Michael D. Law for ment of license from Burkburnett Broadcasters Inc., WEVU(TV) Naples. FL ( "For the Record." March $2,700; station is not built. Seller has no other debtor in possession, to Y -104 Broadcasting Co. 30). It is parent of licensees of WKPT(AM)- broadcast interests. Buyer is permittee of Inc.: purchase agreement to be filed as amend- WTFM(FM)- WKPT(TV) Kingsport, WKTP(AM) KTDF(FM) Manhattan. KS. Filed March 23. ment. Seller is headed by Fred H. Baker Jr., who is Jonesborough, KWG(AM) -KSGO(FM) Stockton- KISR(FM) WRNO -FM New Orleans (BTCH92032OGY; 99.5 40% stockholder of licensee of Fort Tracy and KTYD(FM) Santa Barbara, both Califor- Smith, AR. is headed by Ronald D. Reedy, mhz; 100 kw; ant. 1.049 R.) -Seeks transfer of Buyer nia, WINE(AM)- WRKI(FM) Brookfield, CT. and has no interests. Filed March control from Gulf South Broadcasters Inc. to Radio and other broadcast KAOQ(AM)- KISC(FM) Spokane, WA. It also pub- 25. lishes eight newspapers. Buyer is headed by Gary WRNO -FM Inc. for $770.000. Seller is headed by Park, J. Starr. who has interests in licensee of Joseph M. Costello Ill. who controls international KSGB(AM) University TX (BA- WRHD(AM) -WRCN -FM Riverhead, NY, and is con- station WRNO Worldwide. Costello also owns stock PL920323ED; 1540 khz) -Seeks assignment of CP tract manager of WFAS -AM -FM White Plains, NY. of licensee of KXOR(FM) Thibodaux, to be trans- from Stuart Gaines Broadcasting Corp. to Dalworth him Filed March 19. ferred to prior to consummation of WRNO -FM. Broadcasting Corp. for $875,000. Seller is headed He also has interests in KKAY -AM -FM Whitecastle- by John R. Stuart and Mary Gaines, who are per - WZCR(FM) Fort Myers Beach, FL Donaldsonville, LA. Buyer is headed by Thomas R. mittees of class A FM at Gregory, TX. Buyer is 99.3 mhz: kw; ant. 285 (BAPLH920319HN; 3 ft.)- Galloway Sr.. 100% owner of licensees of KPEL- headed by Jonathan Trip, and has no other broad - Seeks assignment of license from McHale, Ezzell & (AM)-KTDY(FM) Lafayette and WGMB(TV) Baton cast interests. Filed March 23. Co. Inc. to Schefflera Inc. for $1.55 million ( "Chang- Fayetteville, Rouge, both Louisiana; KEZA(FM) AR, KTCR(AM)- KOTY -FM Kennewick, WA (AM: BA- ing Hands," March 23). Seller is headed by Gerard and KPEJ(TV) Odessa, KWKT(TV) Waco and L920319EA; 1340 khz; 1 kw -U; FM: BAPL- A. McHale Jr., receiver, and has no other broadcast KVEO(TV) Brownsville, all Texas. Filed March 20. interests. Buyer is headed by John R. Linn, who is H920319EB; 106.5 mhz: 100 kw; ant. 1,076 ft.)- 51% shareholder of licensee of WKAZ(AM) -WKLC- WYHE(FM) Hillman, MI (BAPH920320GX; 94.9 Seeks assignment of license from l -82 Acquisition FM St. Albans, WV; 75% shareholder of licensee of mhz; 50 kw; ant. 150 ft.) -Seeks assignment of CP Corp. to KOTY -FM Inc. for $450,000. Earlier sale of WABQ(AM) Cleveland and 51% shareholder of li- from Mark A. Kilmer to Carroll Enterprises Inc. for stations to First Radio West Corp. was approved censee of WDJB(FM) Columbia City, IN. Filed forgiveness of $200.000 loan from assignee John J. but did not close ( "For the Record," Jan. 20). Seller March 19. Carroll. Seller has no other broadcast interests. is headed by W.D. Siegenthaler, and is also licens- Buyer, Carroll, is 33.6% stockholder of licensee of ee of KUTI(AM) -KXDD(FM) Yakima, WA. Buyer is WEJZ(FM) Jacksonville, FL (BTCH920319GS; WIOS(AM) -WKJC(FM) Tawas City, MI. Carroll is headed by Carl T. Robinson and William C. Moyes, 96.1 mhz; 90 kw: ant. 830 ft.)- -Seeks transfer of filing concurrently application to divest control of who are 50% stockholders of licensee of control of Renda Broadcasting from Anthony F. WTCF(FM) Carrollton, MI to reduce his stock own- KVOR(AM) -KSPZ(FM) Colorado Springs. Filed Renda to brother Frank A. Renda to set up irrevoca- ership to 33.33% ("For the Record," April 6). Filed March 19. ble trust (see WJAS[AM)-WSHH[FM) Pittsburgh, March 20. below). Filed March 19. WHYB(FM) Peshtigo, WI (BAPH920323GL: 96.1 WCOM -TV Mansfield, OH (BALCT92032OKE; mhz; 6 kw; ant. 377 ft.) -Seeks assignment of CP WMFL(AM)-WJPH(FM) Monticello, FL (AM: ch. 68; 2.5 kw -V; 250 kw -A; ant. 2,944 ft.) -Seeks from Good Neighbor Broadcasting Inc. to Janet M. 1090 khz; 1 kw -D; FM: BAL920324HD: assignment of license from COM III TV Inc. to Mid - Callow for $30,000. Seller is headed by William J. BALH920324HE: 101.9 mhz; 3 kw; ant. 249 ft.)- State Television Inc. for $75,000. Seller is headed Sauve, and is licensee of WAGN(FM) Menominee, Horizon Seeks assignment of license from Commu- by George E. Coles, who has interests in MI. Vice president Gary R. Johnson has 50% inter- nications Co. to Mayflower Broadcasting Corp. for WTMP(AM) Tampa, FL. Buyer is headed by Gun- est in WLDX -AM -FM Ladysmith, WI. Buyer has no $200.000. Seller is headed by Jack P. Hyden Jr., ther S. Meisse, and is licensee of LPTV W5OBE other broadcast interests. Filed March 23.

Broadcasting Apr 13 1992 For the Record 69 C. Keister, and has interests in WIRE(FM) Leba- Hamden (New Haven), CT ( "Changing Hands." non, WKVV(AM) -WFMG(FM) Richmond and Feb. 10). It is licensee of WPMI(TV) Mobile, AL; KVOY(AM)- KTPI(FM) Mojave -Tehachapi, CA WBAT(AM) -WCJC(FM) Marion-Van Buren, all Indi- KTTU -TV Tucson, AZ, WELI(AM) New Haven, CT; (AM: BAL911224EC; 1340 khz: 1 kw -U; FM: BAL- ana. Buyer is headed by Charles J. and Michael R. WAWS(TV) Jacksonville, FL: KAAS -TV Salina and H911224EDC: 103.1 mhz; 3 kw; ant. 580 ft.)- Brooks, brothers. They have interests in licensees KSAS -TV Wichita, both Kansas; WHAS(AM)- Granted assignment of license from HPW Commu- of WABJ(AM) -WOTE(FM) Adrian, MI, and WAMZ(FM) Louisville, KY; WQUE -AM -FM New Or- nications Inc. to The Park Lane Group Inc. for $1.82 WFPS(FM) Freeport, IL. Charles Brooks is general leans; KTOK(AM)- KJYO(FM) Oklahoma City and million ("Changing Hands," Dec. 23, 1991). Seller manager of WIND(AM) -WOJO(FM) Chicago -Ev- KAKC(AM)- KMOD -FM- KOKI -TV Tulsa, both Okla- is headed by Melvin Winters, and has no other anston, IL; he is also member of the board of direc- homa: KPEZ(FM) Austin, KTAM(AM)- KORA -FM broadcast interests. Buyer is headed by James H. tors of noncommercial WCYC(FM) Chicago. Action Bryan, KALO(AM)- KHYS(FM) Port Arthur and Levy, who, along with other directors of assignee, is March 24. WOAI(AM) -KAJA(FM) San Antonio, all Texas. It is limited partner in licensee of KPPL(AM) -KTMX(FM) also proposed licensee of KOAM(AM) -KEYN -FM Colusa, CA. Action March 20. WRIP(FM) Versailles, IN (BALH911120HK: Wichita, KS, and owns 49% of stock in licensee of 103.1 mhz; 3 kw: ant. 300 ft.)- Granted assignment KMRJ(FM) Ukiah, CA (BALH920131HG; 105.9 KLRT(TV) Little Rock, AR. Action March 26. of license from B.N. Herlong to Dearborn County mhz; 1.9 kw; ant. 2,017 ft.)- Granted assignment of Broadcasters Inc. for $85,000. Seller has no other KORO -AM -FM Abilene, TX (AM: BAL900112EG; license from M. J. Johnson Communications Inc. to broadcast interests. Buyer is headed by John W. 1340 khz; 1 kw -U; FM: BALH900112EH: 100.7 Terrence P. Montgomery for $300,000. Seller is Schuler, and has no other broadcast interests. Ac- mhz: 100 kw; ant. 1260 ft.)- Granted assignment of headed by James A. Johnson, receiver, and has no 23. license from Bakcor Inc. to ADCOMM other broadcast interests. Buyer recently sold tion March Broadcasting of Abilene Inc. for $4.928 million. Seller is headed WORM -AM -FM Princeton, MN, for $1.2 million KLLS(FM) Augusta, KS (BAPH911217HN; by George Bakke. Buyer is headed by Stephen M. ( "Changing Hands," Dec. 9, 1991). Action March 104.5 mhz; 46 kw) -Seeks assignment of CP from Adams (see KEIN(AM) -KLFM(FM) Great Falls, 24. Gregory R. Steckline to Lesso Inc.. consideration MT). Action being prudent expenditures (filing, preparation) March 23. 'WGRS(FM) Guilford, CT (BAPED920117HI; necessary to place station on air; to be KSTB(AM) Breckenridge, TX (BAL920207EA; 91.5 mhz)-Granted assignment of CP from Fine agreement filed as amendment. Seller is licensee of 1430 khz; 1 kw -D)- Granted assignment of license Arts Radio Inc. to Monroe Board of Education for KEGS(FM) Emporia, KS. Buyer is headed by Larry from Breckenridge Broadcasting Co. to Buckaroo $31,524. Seller is headed by Kurt Anderson. Board Steckline, father of Gregory. seller, and is licensee Broadcasting Inc. for $100,000. Seller is headed by member James Morley Jr. has controlling interest in of KXXX(AM) -KOLS(FM) Colby, KYUU(AM)- Owen Woodward, and has no other broadcast inter- five AM's and eight FM's. Buyer is headed by KWLS(FM) Liberal and KWLS(AM) -KGLS(FM) ests. Buyer is headed by William W. Jamar. and Norman T. Michaud, and is licensee of noncommer- Pratt, all Kansas, KXLS(FM) Action has interests in licensees of KBWD(AM) -KOXE- cial educational WMNR(FM) Monroe and and Enid, OK. March 19. (FM) Brownwood, KSNY -AM -FM Snyder, KOKE- WRXC(FM) Shelton; permittee of booster station (FM) Giddings and KCRM(FM) Cameron, all Texas. WMNR -1 Huntington and permittee of translator WINO(FM) Winchendon, MA (BALH920128HZ: Action March 24. W220AC Fairfield, all Connecticut. Action March 97.7 mhz; 1.75 kw; ant. 439 ft.)- Granted assign- 23. ment of license from Quality Communications Inc. KTAO(TV) Greenville, TX (BAPCT920117KE; Broadcasting for $150,000. ch. 47; 413.4 kw -V; 41.3 kw -A; ant. WJTC(TV) Pensacola, FL (BALCT920213KE: to Central Corp. Seller 3,322 ft.)- is headed by Wilson W.M. Wong, and is licensee of Granted assignment of CP from A.B.W. Communi- ch. 44: 3,289 kw -V, 328.9 kw -A; ant. 1,493 ft.)- WCFR(AM) -WMKS(FM) Springfield, VT. Wong and cations Inc. to Mike Simons for $50,000. Seller is Granted assignment of license from Channel 44 principal interests in P. has Ltd. to Mercury Broadcasting Co. Inc. for $2.25 Lawrence DeHaan also have headed by Daniel Kolenda, and no other WNTX(FM) Nantucket. MA. Buyer is headed is licensee LPTV million. Seller is headed by general partners Robert by broadcast interests. Buyer of William J. Macek, and has no other broadcast inter- K36CS Tulsa, OK. Action March 24. J. Williamson, Henry D. Vara Jr. and Cara E. Cam- ests. Action March 24. eron. Vara and Cameron have interests in KSKE- AM-FM Vail, CO, and WAKS(FM) Cape Coral, FL. KXPO -AM -FM Grafton, ND (AM: BTC920207EE; Williamson is president of licensee of WPTN(AM)- 1340 khz; 1 kw-U; FM: BTCH920207EF; 100.9 WGSQ(AM) Cookeville, TN. Buyer is headed by mhz; 3 kw; ant. 125 ft.)- Granted transfer of control NEW STATIONS Van H. Archer Ill, and was recently granted approv- between partners of licensee KGPC Co. for al of KMOW(AM)- KEYI -FM Austin -San Marcos, TX, $280,522 ($263,522 in assumption of debt). Sellers for $3 million ( "For the Record," Jan. 27), and are Marlin T. Obie, Robert M. Obie and Randy J. KASN(TV) Pine Bluff, AR ("For the Record." Feb. Obie, selling (collectively) their 50% of station. Rob- Applications 3). Action March 30. ed M. Obie owns KRWB(AM) Roseau, MN. Buyers Epworth, IA (BPH920325MC) -Susan Taylor are Delhart D. and F. Nygard, husband WLOP(AM)-WIFO(FM) Jesup, GA (AM: Judith and seeks 97.3 mhz; 25 kw; ant. 100 m. Address: 22 wife. Delhart Nygard is 50% voting shareholder in BTC920117HK; 1370 khz; 5 kw-D, 36 w -N; FM: North Lincoln Ridge Dr. #728, Madison. WI 53719. KZZJ(AM) Rugby. ND. Action March 24. BTCH920117HL: 105.5 mhz; 3 kw; ant. 300 ft.)- Applicant has no other broadcast interests. Filed Granted transfer of control of licensee Jesup Broad- WTUB(FM) Georgetown, SC (BTCH920123HQ; March 25. casting Corp. to Charles W. Hubbard Jr. for 93.7 mhz; 3 kw; ant. 328 ft.)- Granted transfer of Epworth, IA (BPH920325MD)- Hemmer Broad- $513.000. Seller is headed by Don Laduke and control of VBX Communications Inc. to C. Arlyce casting seeks 97.3 mhz; 20 kw; ant. 111.9 m. Ad- Garry M. Davidson. Davidson has interests in Posey for $122,000. Seller is headed by Robert H. dress: 1030 Boyer, Dubuque, IA 52001. Applicant is WDKD(AM)- WWKT(FM) Kingstree and WPUB- Cunningham Jr., selling all his stock, and is also headed by Paul E. Hemmer, and has no other (AM)-WCAM(FM) Camden, both SC. Buyer has no licensee of WVBX(AM) Georgetown, SC. Buyer broadcast interests. Filed March 25. other broadcast interests. Action March 30. has interests in licensees of WJZS(AM) Orange- burg, SC, and WMOD(FM) Bolivar, TN. Action Mansfield, LA (BPH920324ME)- DeSotto WCCO(FM) Crest Hill, IL (BTCH920122HW: March 23. Broadcasting Corp. seeks 104.7 mhz; 25 kw: ant. 98.3 mhz; 3 kw; ant. 300 ft.)- Granted transfer of 100 m. Address: 616 Arcadia Court, Center, TX control from CHB Venture to Crest Hill Broadcast- KEZV(FM) Spearfish, SD (BALH910816HW; 75935. Applicant is headed by Robert L. Clifford. ing Inc. for $100,000. Seller is headed by Herbert 101.1 mhz; 100 kw; ant. 1,490 ft.)- Granted assign- Vice president Gene Fields is 50% shareholder in S. Channick, and has no other broadcast interests. ment of license from United Radio Group Inc. to licensee of KEMM(FM) Commerce -Greenville, TX. Buyer is headed by Robert L. Channick, son of Duhamel Broadcasting Enterprises for $525,000. Filed March 24. seller, and has no other broadcast interests. Action Seller is headed by Richard J. Harr. Dean Soren- March 27. son, principal in seller, has 100% interest in five *Flint, MI (BPED920325MB)- National Inspira- AM's and five FM's, and 50% interest in one AM tional Network Inc. seeks 88 9 mhz; 3 kw; ant. 80 WZZT(FM) Morrison, tL (BALH92013OGW; 95.1 and one FM. Buyer is headed by William F. and m. Address: 503 Wood Street, Fenton, MI 48430. mhz; 3 kw; ant. 328 ft.)- Granted assignment of Peter A. Duhamel, and is licensee of KOTA -AM -TV Applicant has no other broadcast interests. Filed license from Janet P. Bro to WZZT Inc. for Rapid City and KHSD -TV Lead, both Dakota: March 25. $349,000. Seller has no other broadcast interests. South KSGW -TV Gillette, WY: KDUH -TV Scottsbluff, NE. *Raton, Buyer is headed by Larry E. Sales and James B. NM (BPED920324MA)- Eastern New is also requesting FCC Scott, and has no other broadcast interests. Action Buyer waiver of multiple Mexico University seeks 90.9 mhz; .1 kw; ant. -177 ownership rules because of KEZV's March 20. proximity to m. Address: 52 Broadcast Center, Portales, NM KOTA-AM -TV. Action March 16. 88130. Applicant is headed by Duane Ryan, and WKXO(FM) Rushville, IL (BALH920129GS; 96.7 WPTY -TV Memphis (BALCT920129KL: ch. 24; has no other broadcast interests. Filed March 24. mhz; 3 kw; ant. 328 ft.)- Granted assignment of 3,003 kw: ant. 1,011 ft.)- Granted assignment of license from Berrey-Price Communications to Larry *Jamestown, NY (BPED920303MG) -State Uni- license from 24 Licensee and Cathy Price, husband and wife. for assumption Channel Corp. to Clear versity of New York seeks 88 1 mhz; .265 mhz; ant. Channel Television Inc. for $21 million ( "Changing of debt and legal fees involved in processing as- 170 m. Address: State University Plaza, Albany, NY Hands," Feb. 3). Seller is subsidiary of Chase signment. Seller, headed by Curtis O. Berrey. is 12246. Applicant is headed by D. Bruce Johnstone, Communications Inc., headed by David T. Chase, acquiring partners' interest in sole proprietorship, chancellor, and is also seeking 91.3 mhz in Olean, and is also licensee KDVR(TV) Denver; WTIC- and has no other broadcast interests. Action March of NY (see below). Filed March 3. AM-FM-TV Hartford and WSTC(AM)- W000(FM) 18. *Olean, NY (BPED920303MH) -State University Stamford, both Connecticut; WTOP(AM)- of New York seeks 91.3 mhz; .115 kw; ant. 200 m. WVZE(FM) Battle Ground, IN (BAPH920129GJ; WASH(FM) Washington (40 %); WATL(TV) Atlanta: Applicant is D. Bruce Johnstone, chancellor, and is 98.7 mhz; 3 kw: ant. 100 ft.)- Granted assignment KGLD(AM) -WKBO(FM) St. Louis- Granite City, IL, also seeking 88.1 mhz in Jamestown, NY (see of CP from McLean County Broadcasters Inc. to and WXIN(TV) Indianapolis. Buyer is headed by L. above). Filed March 3. WVZE Inc. for $112.995. Seller is headed by David Lowery Mays. and recently purchased WKCI(FM)

70 For the Record Apr 13 1992 Broadcasting 'Brookings, SD (BPED920323MB) -South Da- Ridge Land, SC WCOG(AM) 1430 khz-Feb. 24 mod. of CP (BPH- 9110161B) to change ERP: 3.8 kota State University seeks 90.7 mhz. Address: application of Walter M. Czura for mod. of CP kw (H &V); ant.: 126 m.; TL: .3 km NE of intersection Administration 318, Box 2201, Brookings, SD (BP851112AU) to reduce power to .714 kw and of Milliken Mills Rd. and Rt. 98, 3.7 km NW of Old 57007. Applicant is headed by Robert T. Wagner, make changes in antenna system. Orchard Beach, York Co., ME. has no interests. and other broadcast Filed March Lebanon, TN WCOR(AM) 900 khz -March 17 Cambridge, MA WMBR(FM) 88.1 mhz -March 23. application of Lynwood H. Eaton for CP to change 26 application of Technology Broadcasting Corpo- Adisas TL to Highway 231, Lebanon. 36 10 48 - 86 17 37. ration for CP to change ERP: 88.1 mhz. Lake Village, AR (BPH910102ME)- Granted Howell, MI WHMI -FM 93.5 mhz -March 25 appli- app. of Lula May Stone for 103.5 mhz; 6 kw; ant. FM's cation of Livingston Radio Company for CP to change ERP: 5 kw (H &V), ant.: 110 m. 100 m. Address: 233 Rose St., Greenville, MS Auburn, AL WEGL(FM) 91.1 mhz -March 2 ap- 38701. Applicant has no other broadcast interests. plication of Board of Trustees of Auburn University Traverse City, MI WLJN -FM 89.9 mhz -March Action March 24. for mod. of license to change main studio location 18 application of Good News Media Inc. for CP to Sherwood, AR (BPH910313MA)- Granted app. and remote control point to 116 Foy Union, Auburn, change ERP: 13.53 kw H &V; ant: 163 m.; TL: of Sherwood Broadcasting of Arkansas for 102.1 AL. Morgan Hill, N. of M -72, 1.6 km W. of M-22. Lee - lanau Co., MI. mhz; 2 kw; ant. 174 m. Address: 22836 MacFarlane Fruithurst, AL WCKS(FM) 102.7 mhz -March Dr., Woodland Hills, CA 91364. Applicant is headed 17 application of Steven L. Gradick for mod. of CP Crosby, MN KTCF -FM 101.5 mhz -March 12 ap- by general partners Philip J. Hall and Christy L. (BPH- 900301MF) to change ERP: 1.35 kw (H &V); plication of First Radio Station of Crosby Inc. for CP Hall, and has no other broadcast interests. Action ant.: 202 m.; TL: Cleburne Co., AL; 2.5 km S of to change ERP: 25 kw (H &V), TL: east side of March 27. interstate 20 and 1.4 km W of GA state line; change Minnesota Highway 6, 2.5 miles north of Mississippi Sherwood, AR (BPH910312ME)- Dismissed directional antenna. River: NW quarter of SW quarter of section 28, T. 136N, R. 26W, Perry Lake Township, Crow Wing app. of George V. Domerese for 102.1 mhz; 3 kw; AR KOLZ(FM) mhz 20 Bentonville, 98.3 -March Co., change to class C3 (per docket #91 -225). ant. 86 m. Address: P.O. Box 6460, North Little application of Demaree Media Inc. for CP to change Rock, AR 72116. Applicant is 100% owner of ERP: 10.55 kw (H &V); ant.: 152 m.: TL: on Fitzger- Asbury Park, NJ WYGG(FM) 88.1 mhz-March KMTL(AM) KFDF(AM) Van Buren and Sherwood, ald Mountain, approximately 3.4 km northeast of 19 application of Evangelical Crusades of Fisher of both Arkansas. Action March 27. Springdale, AR; change class to C3 (per MM docket Men for mod. of CP (BPED-880606MY) to change Petaluma, CA (BP900815AC)- Dismissed app. #91 -124). ant.: 10 m.; TL: 521 Cookman, Asbury Park. of Edith H. Owens for 1490 khz; ant. 54 m. Address: Jonesboro, AR KASU(FM) 91.9 mhz -March 25 Winchester, NH WXOD(FM) 98.7 mhz -March 502 D, Avenida Sevilla, Laguna Hills, CA 92653. application of Arkansas State University for CP to 18 application of Roberts Communications Inc. for Applicant has no other broadcast interests. Action change ant.: 281 m., TL: 2.6 km ESE of Bono. CP to change ERP: 1.75 kw H &V; ant.: 187 m.; TL: Jan. 16. Craighead Co., AR. atop West Hill, Keene, Chesire County, NH. FL Panama City Beach, (BPCT910815KF)- Essex, CA KHWY(FM) 98.9 mhz -March 12 ap- McArthur, OH WXMF(FM) 98.7 mhz-March 18 Network Dismissed app. of Bowers Inc. for ch. 46; plication of KRXV Inc. for CP to relocate main stu- application of Hometown Broadcasting of McArthur 2450 kw; ant. 359 m. Address: 452 Parkbreeze Ct., dio from Essex to Barstow, CA. Inc. for CP to change ERP: 6 kw (H &V); TL: .24 km Orlando, FL 32808. Applicant is headed by Claud Quincy, CA KSPY(FM) 100.3 mhz -March 16 south of Highway 327, approx. 3.5 km. WNW of W. Bowers, and has interests in licensee of Wellston, OH, 1090 Jach Vaughn Rd., Jackson WACX(TV) Leesburg, FL. Action March 27. application of John K. LaRue for mod. of CP (BPH - 890313MR) to change TL: Mt. Hough, approx. 6 km County, Wellston, OH. 'Cedartown, GA (BPED900315MG)- Granted SSE of Crescent Mills (Plumas), CA. Beaufort, SC WAGP(FM) 88.7 mhz-March 12 app. of Immanuel Educational BCasting Inc. for Ukiah, CA KUKI -FM 103.3 mhz -March 24 appli- application of Comm. BCting Corp. of Beaufort Inc. 88.3 mhz; 6 kw; ant. 100 m. Address: 206 Main St., for mod. of CP (BPED- 9008131A) to change ERP 6 GA 30120. Applicant is by Ed cation of James D. Johnson, trustee, for CP to Cartersville, headed kw H &V; TL: 5.6 km SW of Beaufort off RPR 280, Tuten, and is of WCCV(FM) change ERP: 2.7 kw (H &V); ant.: 560 m. licensee Cartersville, 2.1 km S. of Broad River Road. GA. Action March 23. Savannah, GA WHCJ(FM) 88.5 mhz-March 12 Socastee, SC WMYB(FM) 99.5 mhz -March 23 Houghton, LA (BPH871022M0)- Granted app. application of Savannah State College for CP to 6 kw H &V; frequency mhz. application of Puritan Radiocasting Company for of Cary D. Camp for 103.7 mhz; 3 kw; ant. 100 m. change ERP: 90.3 mod. of CP (BPH- 871231ND as mod.) to change Address: 949 Poleman Rd., Shreveport, LA 71107. Wrightsville, GA WDBN(FM) 107.5 mhz -March ERP: 25 kw (H &V), ant.: 82 m., change class to C3. Applicant has no other broadcast interests. Action 18 application of Johnson County Broadcasters Inc. March 23. for CP to change ERP: 6 kw HAN; ant.: 100 m.; TL: Surfside Beach, SC WYAK -FM 103.1 mhz - March 19 application of Jones Eastern of Grand Lake Charles, LA (BPH880602NO)- Granted 1.4 mi. (2.25 km) south of Lovett, GA, at intersec- Rd and Rd. Strand Inc. for CP to change ERP: 12.5 kw (H &V); app. of B &C Bcg of Lake Charles for 105.3 mhz; 50 tion of Lovett- Brewton Bumba change class to C3 (per MM docket #89-327). kw; ant. 150 m. Address: P.O. Box 699, Lake Churubusco, IN WKQM(FM) 96.3 mhz -March Charles, LA 70602. Applicant is headed by general 16 application of Robert M. Peters for mod. of CP Lobelvllle, TN WIST(FM) 94.5 mhz -March 25 partners Carol Collins and Faye B. Blackwell, and (BPH- 880107MH) to change ERP: 18.5 kw (H &V); application of Coleman Broadcasting Company Inc. has no other broadcast interests. Action March 24. ant.: 120 m., TL: 1 mile west of highway 27 on for mod. of CP (BPH- 8901091B) to change ERP: 21 kw (H &V), ant.: 231 m. Chillicothe, MO (BPED910102MD)- Granted Carroll Road; change class from A to 81 (per docket app. of Board of Regents of NW Missouri State #91-244). Rusk, TX KWRW(FM) 97.7 mhz -March 18 ap- Univ. for 88.9 mhz: 3 kw; ant. 160 m. Address: NW Central City, KY WKYA(FM) 101.9 mhz -March plication of E.H. Whitehead for CP to change ERP: Administration Building, Maryville. MO 64468. Ap- 24 application of Muhlenberg Broadcasting Co. for 14.5 kw H&V; class C3 (per MM docket #91 -243). plicant Robert Gill, is licensee of public station mod. of CP (BPH -87022610 as mod.) to change San Antonio, TX KSTX(FM) 89.1 mhz -March KXCV(FM) Maryville. MO. Action March 25. ant.: 204 m.; TL: Highway 231, Utica, Ohio County. 18 application of Texas Public Radio for mod. of Lewisburg, WV (BPCT910513KE)- Granted Saco, ME WHYR(FM) 95.9 mhz-March 17 ap- license (BLED -890811 KB) to change transmission app. of WVGV Television Corporation for ch. 59; plication of Vacationland BCsting Services Inc. for line. 70.89 kw; ant. 430 m. Address: Rte. 2, Box 365 Houfnagle Rd., Lewisburg, WV 24901. Applicant is headed by Sid Shumate, and has no other broadcast interests. Action March 25. 'Casper, WY (BPED910320MB) -Granted app. of Western Inspirational Broadcasters Inc. for 90.3 Studio Systems mhz; 100 kw; ant. 587 m. Address: 6363 Hwy 50 E. Carson City, NV 89701. Applicant is headed by for AM FM TV audio Stephen Backe, and has no other broadcast interests. Action March 20. Delivered on time Within budget Outstanding workmanship FACILITIES CHANGES Stunning performance Pre -wires, turn-key

Applications AUDIO AM's BROADCAST Searcy, AR KWCK(AM) 1300 khz -March 5 ap- Let's get our heads together! GROUP plication of Class Inc. for CP to change TL to .48 mi 2342 S. Division N. of Pace Street (Main Street), Searcy; make Grand Rapids, MI 49507 changes in antenna system: 35 15 27. 91 43 49. 1- 800 -999 -9281 FAX 616-452-1652

Broadcasting Apr 13 1992 For the Record 71 (BPH -90081618) Point Pleasant, WV WBYG(FM) 99.5 mhz- tern: 15 07 52. 145 42 26. Action March 24. Granted app. of Let's Talk Radio 25 kw (H &V); ant.: -44 m. March 19 application of Tri County Radio for mod. Bozeman, MT KBMN(AM) 1230 khz- Granted for CP to change ERP: Action March 25. of CP (BPH- 880114MP) to change ERP 4.7 kw app. of Cowdrey Broadcasting Company (BP- (H &V) TL: 670 m. northeast of intersection of SR 2 920128AC) for CP to change TL to: SW of Boze- Los Angeles KPWR(FM) 105.9 mhz -Granted and SR 62, for Point Pleasant. man; south end on south 15th Ave., Bozeman, MT, app. of KPWR Inc. (BPH- 831216CY) for CP to TV's and make changes in antenna system. Action change TL: Mount Wilson, Los Angeles; change March 27. ERP: 21.4 kw (H &V); change ant.: 3001 ft.; 34 13' Wilmington, NC WJKA(TV) ch. 26 -March 23 1230 khz 118 04' 00 "; pet for recon is granted 3-- 13 -92. application of Wilmington Telecasters, Inc. for CP to Sioux Falls, SD KWSN(AM) -Granted " Action March 13. change ERP (vis): 4370 kw; ant.: 500 m.; TL: 5 app. of XMT GROUP Inc. (BP- 920123AE) for CP to miles NNW of Bolivia on Lewis Swamp Road: (34- chamge TL to .96 km SE of Village of Ellis on South Oroville, CA KYIX(FM) 104.9 mhz - Wayne Town- Adams 07-51 - 78-11-16); antenna: Andrew ATW30H3- Madison Street, Minnehaha County, Granted app. of Linda (BMPH- 9109201C) HSP -26, (DA)(BT). ship, SD, make changes in antenna system: 43 33 for mod. of CP (BPH- 000714NI) to change ERP: 31 -96 49 10. Action March 26. .25 kw (H &V) ant.: 473 m.; TL: Bloomer Hill, 5.2 km Mansfield, OH WCOM(TV) ch. 68-March 24 west of Berry Creek, Butte County, CA. Action Ripley, TN WTRB(AM) 1570 khz- Granted app. application of COM III TV Inc. for CP to change March 16. ERP (vis): 294 kw; ant.: 180 m.; TL: west of Mans- of Lauderdale Broadcasting Company (BP- field approximately .4 km north of U.S. Route 305 911025AA) for CP to reduce power to 28 kw -534 w. Century, FL WKGT(FM) 105.1 mhz -Dismissed in system (including in- and .5 km east of Lewis Road in Richland Co., OFi; make changes antenna app. of little Broadcasting Conpany Inc. (BMPH- height). Action March 23. antenna: BognerB24UD(DA) 40-45 -50 - 82- 37-04. crease antenna 9106121F) for CP to change ERP: 25 kw (H &V); change to class C3 (per MM docket #89 -417); em- Adios Clarksburg, WV WOBG(AM) 1400 khz- Granted app. of Hilber Corp. (BP- 920102AB) for CP to cor- Ploy directional antenna. Action March 12. AM's rect coordinates: 39 17 46 - 80 18 16. Action March Edgewater, FL WEDG(FM) 93.1 mhz -Granted 23. Slml Valley, CA KWNK(AM) 670 khz-Granted app. of Deharo Radio Ltd. (BMPH9111121G) for app. of Valley Radio 670 (BMP- 920109AC) for mod. of CP (BPH- 880406MI) to change ERP: 10 kw mod. of CP (BP900405AU) to correct phasing (H &V); ant.: 146 m.; TL: 10.1 km south of FM's specifications of daytime directional antenna pat- Edgewater, Volusia County, FL; 4.2 km east of I -95 tern. Action March 27. Jacksonville, AL WLJS -FM 91.9 mhz -Dis- (amended 12- 23 -91). Action March 13. Westfield, MA WNNZ(AM) 640 khz-Granted missed app. of Bd. of Trustees -Jacksonville St. U. High Springs, FL WYOC(FM) 104.9 mhz - app. of Celia Communications Inc. (BP- 900329AE) (BPED -860321 MI) for CP to change ERP: .32 kw Granted app. of Santa Fe Wireless Inc. (BMW- H for for CP to increase night power to 15 kw; make &V and ant.: 315 m. petition reconsideration is 901120KH) for mod. of license to change antenna March changes in antenna system and modify daytime granted 11- 26 -91. Action 25. system from three to two bay non -directional. Ac- antenna pattern. Action March 27. Van Buren, AR KLSZ-FM 102.3 mhz-Granted Pion March 26. app. of LKR Communications Inc. (BPH- 9203041A) Saipan, MP KSAI(AM) 936 khz- Granted app. of Davenport , IA KRVR(FM) 106.5 mhz -Dis- for CP to ERP: 11.831 kw (H &V), ant.: 145 Far East Broadcasting Co. Inc. (BP- 910724AB) for change missed app. Community Service Radio Inc. (BPH- m., TL: block Pernot, Van Buren; change to CP to change TL: one mile due east of San Antonio 900 of 9111011K) for CP to make changes:ERP: 100 kw Village. on site of Dept. Natural Resources Animal channel 274C3 (per docket #90-460). Action March (H &V), ant.: 185 m. H &V, TL: County Rd. Y36, 3 km Health Statión, San Antonio Village, MP; reduce 24. N of Montpelier, Muscatine County, IA. Action power to 5 kw and make changes in antenna sys- Crescent North, CA KPOD -FM 97.9 mhz- March 13.

SERVICES

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STANLEY EUGENE HUBBARD 11

Stanley Hubbard II recalls no sin- munications in one hand and hands -on gle "magic moment" when experience in the other, Stanley E. broadcasting grabbed him. "It found himself right in the thick of two was always there," a family fact of developing businesses upon gradua- life, he says. And one day, he turned tion in 1983. around and realized that, somewhere USSB had been licensed a year along the line, "it really got into my earlier. And Conus Satellite News blood." Cooperative was being born. "We Or maybe it had been there from were able to package a set of existing birth, waiting to be discovered. His technologies," with remote satellite grandfather and namesake, Stanley E. uplinks at their core, creating a video Hubbard, owned and operated one of news exchange among TV stations the nation's first radio stations - and networks (including TV Asahi in KSTP(AM) Minneapolis -St. Paul -and Japan) that now numbers worldwide put one of the world's first television more than 100 members and count- stations -KSTP -TV-on the air. Stan- ing. ley II's father, Stanley S. Hubbard, start in the broadcasting business, in- When the major networks followed later championed UHF television de- cluding childhood visits to hometown suit later in the decade, "that told us cades before its heyday. KSTP- AM- FM -TV, the last the flagship we must be doing something right," And for the past decade, Stanley S. for Hubbard Broadcasting's nine -sta- but with Conus and USSB, he says, "I and Stanley E. Hubbard II have pio- tion TV group. always knew the ventures would make neered a whole new video -audio dis- But it's clear the middle and end it. From the first day, the concept was tribution service: direct broadcast sat - will be of his own making. When his just right. What was good yesterday ellite-a dream now scheduled to overcrowded Saint Croix Valley high isn't good today. We have to be better become reality with the late 1994 school let out students one day a than the next guy and better than our- launch of a high -powered Hughes week, Stan began selves each day." Communications satellite. washing news vehi- Calling cable TV With Hubbard at its helm, United cles. And between Vice President for Hubbard "the only one we Broadcasting Inc, Minneapolis States Satellite Broadcasting (USSB) semesters at Minne- -St. missed" among ma- Paul; b. April 26, 1961, St. will own a third of that bird, a space- sota University's Paul; BA, University of Minnesota, jor distribution de- craft designed to reach 18 -inch home school of journalism Minneapolis, 1983; operr ion velopments, the antennas with more than 100 chan- and mass communi- management of one AM, cane FM Hubbard belief in nels of TV -a revolution they be- cations, he toured and nine TV's and other commonsense busi- lieve will match radio and terrestrial KSTP -TV's opera- Hubbard businesses including ness led in the late TV. tions, first as a news Cons Communications and All 1980's to a venture Hews Channel, Minneapolis, and Nevertheless, says Stanley II, the dispatcher, then as a with Viacom Inter- F&F Productions and Diamond weight that history never of translated sound man and pho- P Sports, St. Petersburg, Fla. national to package into "pushing" any one of the five tographer. Conus video into a Hubbard children into the business. James Copper- 24 -hour service, the "We had all the support in the world smith, president and general manager All News Channel, with broadcast af- from the family, whatever we wanted of Hearst's WCVB -TV Boston, remem- filiates nationwide. to do." bers joining the younger Hubbard at Today, he finds himself drawn as Including hockey. A league player the annual National Association of much toward the pleasures of operat- from age seven into his early 20's, Broadcasters convention when the lat- ing existing businesses as to the ex- Hubbard now chairs the board for the ter, but 20 years old, proved himself citement of developing new ones. But United States Hockey Hall of Fame "fast off the mark. His knowledge of with the launch a year and a half and still hits the ice several times a broadcast equipment exceeded mine." away, Stan finds himself devoting week, playing every position in a But Hubbard says "news is where I most of his energies to USSB. "I game he calls "a unique team sport, in spent the most time and found the don't think [Stanley S.] could have that everybody's equal, and everybody most excitement" and where the peo- picked a better man to run it," says plays " -a key, perhaps, to a manage- ple, as well as the work, won him Coppersmith. "The Hubbards have al- ment style that leaves room for cre- over. "There's always something new ways lived in the house of the future, ativity but demands unity and perfor- and they're always looking forward. and you can see it in Stan; he's a mance. It's a great business." Armed with a winner destined to continue that dy- Hubbard readily concedes his head degree in journalism and mass corn- nastic effect on our business."

74 Fifth Estater Apr 13 1992 Broadcasting Fates Fortunes

and two FM's, at parent company Donna Fine, from WYVN(TV) Mar- MEDIA Stauffer Communications. tinsburg, W. Va., and Nelson Parkin- from United States Treasury and Sharon Moloney, sales manager, son, Internal Revenue, join WHAG -TV Hagers- Lewis Robertson, VP and general WGBO -TV Joliet, Ill. (Chicago), joins town, Md., as account executives. manager, Freedom Broadcasting's WXTX(TV) Columbus, Ga., as VP WTVC(TV) Chattanooga, joins co- and general manager. Donna Gregory, news director, owned Orange County NewsChannel, WKXI(AM)- WTYX(FM) Jackson, Miss., Jim Jerrels, from WEJZ(FM) Jack- Santa Ana, Calif., in same capaci- WDTL(FM) sonville, Fla., joins woLL(FM) Riviera joins Cleveland, Miss., ty, succeeding Ken Tiven, who re- as sales manager. Beach, Fla., as VP and general signed to join CNN, Atlanta. Jerry manager. Susan Harris, from Lifetime Cable general sales manager, Lingerfelt, Television, joins Nostalgia Televi- WTVC, succeeds Robertson as VP sion, Los Angeles, as VP, national and general manager. SALES AND MARKETING advertising. Shannon L. Clark, from Kenneth H. MacQueen, VP, Genesis Entertainment, joins Nos- Roland Galli, from KSFO(AM)- broadcasting, Palmer Communica- talgia as affiliate marketing manager. KYA(FM) San Francisco, joins KING - tions Inc., Des Moines, Iowa, re- AM-FM Seattle as national sales Douglas Levy, account executive, signed. VP and general Joe Lentz, manager. Katz & Powell Radio Group, Chicago, manager, Palmer Communications' named Midwest manager, succeed- WHO Gary Marder, regional account -Tv Des Moines, Iowa, adds du- ing Edward Papie, who resigned. ties as supervisor of operations at manager, WHLL(TV) Worcester, Mass. former senior co -owned WHO(AM)-KLYF(FM) there. (Boston), named national sales E. Roger Williams, manager. VP, affiliate sales and consumer marketing, ESPN, joins The Travel David Place, from WHJJ(AM)- Channel, Atlanta, as president. Nor- WHJY(FM) Providence, R.1., joins man K. Zeller, divisional sales WRKO(AM) Boston as local sales manager, The Weather Channel, De- manager. troit, joins co -owned The Travel David Donovan, from Garden Channel as VP, national advertising State Radio Network, joins Sun Radio sales manager. Network, Clearwater, Fla., as sales Jim Weiskopf, formerly with KABC and marketing director. (AM) Los Angeles, and Phillip Leo- Mark Dembo, account executive, pold, co-op director, WMAL(AM) Zimmerman Nadel Katz Radio, joins West Glen Commu- Washington, join WGMS(AM) Bethesda, nications, New York, as account Md. (Washington), soon to be WTEM Rod Zimmerman, VP and general director. (AM), as sales representatives. manager, CBS -owned WWJ(AM)- WJOI(FM) Detroit, joins co -owned Robert Flinn, from WYFF-TV Ben Newman, account executive, KCRG -TV W Sales, New KMOX(AM) St. Louis in same capacity. Greenville, S.C., joins Ce- Group York, joins dar as WBZ as national sales Succeeding Zimmerman is Roger Rapids, Iowa, production -TV Boston Nadel, news and program director, manager. manager. W WJ -WJO1. Dennis V. DeMichele, VP and general manager, WMAZ(AM)- WAYS(FM) Macon, Ga., joins WSPA -AM -FM Spartanburg, S.C., as óThe person general manager. describe Gerald N. Holley, VP, broadcast- you The most experienced Tope- executive search firm ing, Stauffer Communications, is ka, Kan., named VP- television and the person in broadcasting general manager of co -owned WIBW- TV there. Robert D. Fromme, we deliver W Joe Sullivan & general manager, Kansas City Royals Radio Network, Topeka, Kan., Associates, Inc. adds duties as supervisor of radio 44210 North Road properties, including three AM's Southold, NY 11971 (516) 765 -5050

Broadcasting Apr 13 1992 Fates & Fortunes 75 New account executives appointed joins McGavren Guild Radio there lin Mint, joins CTW, New York, as at Seltel: Rosella C. Dwyer, recent as account executive. VP, North American operations, graduate, sales training program, products group. Janet Judge, account executive, named red sales team, New to York; MMT Sales Inc., New York, joins Jim Gregory, air personality, Bonnie Chesin, from HRP, New Katz American Television there as WJDx(FM) Jackson, Miss., joins York, named account executive, rang- sales executive, stars team. WDTL(FM) Cleveland, Miss., as op- ers team there; Craig Dubois, from person- Bob Payton Proud, general man- erations manager and morning Univision Television Sales, Miami, ality. joins Tampa office, and Catherine ager, KFRR(AM) Englewood, Colo. H. Coghlan, from TeleRep Chicago, (Denver), joins KQQK(FM) Galves- Arthur Has- named to raiders team there. ton, Tex. (Houston), as general sales son, division manager. B.J. Arnold, manager, director, sales re- Lou Verruto, local sales manager, 1 MCA TV, New search and WTNH -TV New Haven, Conn., named York, named marketing, Fox national sales manager. VP, manager of Broadcasting Michael C. Schaefer, from WYNZ- Northeast re- Co., New York, AM-FM Portland, Me., joins gion. Eugene named VP, WHEN(AM)- WRHP(FM) Syracuse, director of sales, sales research and N.Y., as local and regional sales man- marketing. ager. Hasson Northeast region, Buena Vista Television, joins Walter E. Richard W. North, publisher and MCA TV, New York, as sales ex- Arnold Hampton, cre- executive VP, Whittle Ventures, joins ecutive, Midwest region. ative director, W.B. Doner, Balti- Courtroom Television Network, more, joins Turner Advertising and New York, as senior VP, sales and Mark West, director of creative Marketing, Atlanta, as VP, creative marketing. services and part-time air personality, director. WTMx(FM) Skokie, Ill., named assistant program director. Gregory W. Rose, national sales PROGRAMING manager, WSPA -TV Spartanburg, S.C., Michael Kay, from New York Dai - WABC(AM) named general sales manager. Peter Haring, VP, Sandler Media ly News, joins New York Mitchell Maund, Spartanburg -Ashe- Group media investment firm, New as Yankee play -by -play analyst, ville sales manager, WSPA -TV, York, joins HBO Inc. there as VP, host of Sportstalk with Michael Kay named local sales manager. international development. and post -game analyst for Madison Square Garden Network's Yankees Appointments at D'Arcy Masius Michael L. Ward, counsel, sales and Knicks broadcasts. Benton & Bowles, St. Louis: Larry and marketing, Showtime Networks Harris, copywriter, named associate Inc., New York, named VP, coun- Karen Corbin, program manager, WPHL -TV WWOR- creative director; Janet Jessmon, as- sel. Sue Panzer, regional operations Philadelphia, joins TV sistant spot broadcast negotiator, manager, Northeast region, Show - New York as director of pro- Bloomfield Hills, Mich., named negoti- time, New York, named director, field gram strategy. ator; David M. Swaine, from Hunt- operations. Tara Meyers, district manager, af- er Engineering Corp., Bridgeton, Mo., Michael co- filiate sales, CBS Radio Networks, named copywriter; Larry Harris, L. Speyer, executive ordinator, Ontario Investment named sports director, affiliate copywriter, named associate creative di- Film Program, joins Paragon Entertain- sales department, New York. rector, and Carl L. Koestner, from ment's recently created Glennon & Co., named art director. subsidiary, Michael Pack, founder and presi- Paragon Financial Investments dent, Manifold Productions Inc., New Rosemary O'Connell, media su- Ltd., Toronto, as VP. York -Los Angeles, joins Worldnet pervisor, Hal Riney & Partners Inc., Television and Film Service, Wash- Chicago, joins Bohbot Communi- Graham Massey, director of co- productions, BBC Enterprises, Lon- ington, as director, bureau of cations there as account supervisor. don, named director, BBC Interna- broadcasting. Appointments at Interep Radio tional. Keith Owen, director of Mark Oxley, from WWDC -AM -FM Store: Jeff Edwards, account execu- programme sales, BBC Enter- Washington, joins WGMS(AM) Bethes- tive, Major Market Radio, Detroit, prises, named director, BBC UK Tele- da, Md. (Washington), soon to be named VP, director of sales, Group W vision, London. WTEM(AM), as sales manager, studio Radio Sales there; Michele Sket- international programing. Stephen M. Johnson, tino, research assistant, New York, Mark Grayson, packaging agent, Triad Inc., local sales manager, WMAL(AM) Wash- named account executive, research Artists Los Angeles, VP, interna- ington, joins WGMStAM) as sales divison; Judy Maloney, office man- named tional TV. manager, play -by -play programing. ager, Major Market Radio, Atlanta, named account executive; Beth Chak- Peter Malen, president, Intermark Marc Edwards, director, national los, from DDB Needham, joins Development Ltd., joins Children's accounts, Black Entertainment Televi- sion, Washington, named affiliate Major Market Radio, Detroit, as ac- Television Workshop, New York, marketing national accounts director. count executive, and Melony as VP, international operations. Paul Hand, from BBDO South, Atlanta, Kulavis, general manager, Frank- Dotty Ewing, regional director, af-

76 Fates & Fortunes Apr 13 1992 Broadcasting filiate relations, Showtime Networks Betsy Kellman, marketing and ad- Dave Gilbert, reporter and anchor, Inc., Los Angeles, joins Lifetime vertising manager, United Artists Ca- wxYz -Tv Detroit, joins Wve -TV Bangor, Television there as VP, affiliate rela- ble Television, Oakland County, Me., as news director and anchor. tions, Western region. Donna Mich., joins Viewer's Choice, South- Chris Halsne, from WBBH -TV Fort Shelley, medical editor, Internal field, Mich., as director, affiliate Myers, Fla., joins woTV(TV) Grand Medicine Update, Lifetime Medi- relations. Leslie Colacello, account Rapids, Mich., as reporter. cal TV, Astoria, N.Y., named senior executive, Viewer's Choice, New medical editor. York, named manager, affiliate rela- Lynne Da Costa, morning anchor, tions. KHOG -TV- KHBS(TV) Fort Smith, Ark., Bill Whyte, from WUBE -FM Cincin- joins KSPR(TV) Springfield. Mo., as nati, joins WMIL(FM) Waukesha, at W Wis. Appointments Group TV reporter. (Milwaukee), as morning host. Sales, New York: Joseph Piccirillo, research, named VP, re- Jodine Costanzo, reporter, Donald president, - director of V. Grede, Soft WDTN(TV) Dayton, Ohio, joins WKYC- Pedal Inc., joins TV Answer Inc., search; Catharine Van Mater, man- marketing, Group TV Cleveland as general assignment Reston, Va., as ager, corporate director of video reporter. products. W Target Marketing, named director development of corporate for Jackie Barron, from wuFr(TV ) Melissa K. Goldsmith, from Han- group, and Larry Manogue, assistant Gainesville, Fla., joins WHAG -TV Ha- na- Barbera Production Ka- Co., joins operations manager, Premiere and gerstown, Md., as anchor and re- tie Face Productions, Culver City, Group W TV Sales, named operations porter. John Frary, from Prestige Calif., as senior VP, development. manager, Premiere Announcement Cablevision, joins WHAG as pho- Randy Douthit, producer of pilot Network. tographer. with for Telepictures' Nighttalk Jane Jason Carroll, education reporter, Enter- Whitney, joins Quincy Jones KAKE -TV Wichita, Kan., joins tainment, Los Angeles, as executive NEWS AND PUBLIC AFFAIRS WPtx(TV) New York as general as- VP, TV production. signment reporter. John Clark, 6 p.m. producer, Melanie Blank, associate produc- Vickie Taylor, assignment editor, KNBC -TV KTRK -TV Houston, joins Life Choices er, CNN, Los Angeles, joins WAPT(TV) Jackson, Miss., joins with Erie Chapman, Columbus, New York, as entertainment pro- WDTL(FM) Cleveland, Miss., as sta- Ohio, as managing producer. ducer. tion manager and news director. Osvaldo Barzelatto Sanchez, Robert L. Long, former senior Linda Mays, community affairs di- Peo- from R.T. L.S.A., Chilean distribution field producer, NBC -TV's Real rector, WBRC -TV Birmingham, Ala., company, and NATPE's Latin ple, joins KCOP(TV) Los Angeles as named noon co- anchor. American representative, joins Coral managing editor. Appointments at WGHP -TV High Pictures Corp., Miami, as sales Tamara Haddad, senior executive Point, N.C.: Scott Cross, producer, representative, Chilean market. producer, CNN's Larry King Live, named executive producer; Alan named VP and senior Keith Shipman, sports and public Washington, Hobbs, from KTBS -TV Shreveport, affairs director, KCOP(TV) Tacoma, executive producer, CNN, there. La., named producer, and Lawton Wash., joins KJR(AM) Seattle as Richard Davis, executive produc- Dodd, from KTVB(TV) Boise, Idaho, morning host. er, Crossfire, Washington, adds duties named producer. as VP, CNN, there. Cynthia Turner, assistant program Lisa Verch, from KEZI(TV) Bend, and director, WTNH -TV New Haven, Karen A. D'Uva, producer Ore., joins KTVZ(TV) Bend, Ore., as 6 host, Turner Broadcasting System's Conn., named program director. and I I p.m. co- anchor and produc- Between the Lines, Atlanta, adds studio er. Bob Baskerville, manager, duties as senior producer, public af- and field operations, E! Entertainment fairs, TBS SuperStation. Fred Rixe, from KJAC-TV Port Ar- Television, Los Angeles, named di- thur, Tex. (Beaumont), joins WSET -TV investigative rector of production. Chris Blatchford, Lynchburg, Va., as meteorologist; and general assignment reporter, Karen Manning, producer, In Roy Clem, news and operations direc- KCBS -TV Los Angeles, joins tor, KTVO(TV) Kirksville, Mo., Concert: New Rock, and concert li- KTTV(TV) there as reporter. WSET -TV Va., as brarian, Westwood One Radio Net- joins Lynchburg. works, Los Angeles, named West Darius Walker, assignment editor news director. Coast artist relations manager. and producer, ABC News, joins WAGA -TV Atlanta as managing edi- Christopher S. Walden, program tor. TECHNOLOGY manager, WJAR(TV) Providence, R.1., Debbi Kim, I I p.m. anchor, former joins News Travel Network, San WVNY(TV) Burlington, Vt., joins Julius Barnathan, senior VP, and strategic Francisco, as director of national WLNE(TV) New Bedford, Mass. technology plan- sales. ning, Capital Cities /ABC Inc.. (Providence), as morning cut -in an- joins Pesa/Chyron Group, Melville, Tom Fennell, regional director, af- chor and consumer reporter. Steph- N.Y., as consultant for special pro- filiate services, NBC, joins Action anie Trotter, weekend producer and jects. Pay Per View, Atlanta, as VP, af- anchor, WABI-TV Bangor, Me., filiate sales, Southeast region. joins WLNW as I I p.m. producer. Ken Farabee, from TeleCommuni-

Broadcasting Apr 13 1992 Fates 8 Fortunes 77 cations Inc., rejoins Daniels Commu- motion, WJXT(TV) Jacksonville, Fla., president -elect, and Allan nications, Denver, as general coun- named promotion manager. Sprague, New Hampshire Associa- sel and senior VP. tion of Broadcasters, Bedford, sec- Gary Ber - retary-treasurer. Brad Sousa, VP, sales, Meret Op- beret, VP, mar- tical Communication Inc., joins Dyn- keting, Hanna - Walter Cronkite, long -time CBS air. San Diego, Calif., as director Barbera, joins News correspondent and anchor, has of business development. MTM Enter- been named recipient of Silver Sat- Dennis Kronenberg, from Audio tainment Inc., ellite Award for lifetime achievement Services Corp., joins National Public Los Angeles, in broadcasting from American Radio, Washington, as technical as VP, creative Women in Radio and Television. coordinator, future interconnection services. Award will be presented in May at AWRT's convention in Phoenix. system project office. Martha O. Karen King, formerly with Lee Berberet Lindeman, man- New board members /vice directors Rothberg Productions, joins Imero ager of communications, Tribune elected to Community Antenna Tele- Fiorentino Associates, New York, Co., joins Playboy Enterprises Inc., vision Association (CATA): James as director of lighting services, East Chicago, as VP, corporate commu- R. Jackman, Harmon Cable Commu- Coast. nications and public affairs. nications, Englewood, Colo., to district 3; Gregory J. Liptak, Jones Pulse Bill Thompson, operations direc- Dick Downes, from The of Spacelink Ltd., Englewood, Colo., tor, Threshold Productions, Atlanta, Radio, joins Communications Con- to district 9, and James E. Wilbanks, joins Crawford Communications cepts, Palm Beach, Fla., as execu- Wehco Video Inc., Little Rock, tive VP and general manager. Inc. there as director of operations. Ark., to district 5. Harold DeGood, chief engineer, Bonnie Barclay, senior promotion David Hill, managing director, Aus- KSHB -TV Kansas City, Mo., and 22- writer and producer, WFAA -TV Dallas, tralian Broadcasting Corp., Sidney, elect- year veteran of station, retired. joins WAVE(TV) Louisville, Ky., as ed to two-year term on board of direc- promotion writer. Dana Doten, senior systems ana- tors of The International Council. lyst and technical leader, TV Answer, Cyndie Reynolds, creative ser- Paul Smirnoff, from WNYW(TV) Reston, Va., named director of sys- vices director, KOVR(TV) Sacramento, New York, forms Paul Smimoff Broad- tems software. Calif., named director of program- casting Consultancy, New York. ing and promotion. Dean Long, design engineer and Peter F. McCloskey, president, group leader, EF Johnson Co., Minne- Richard B. Bauer Jr., from Fran- Electronic Industries Association, apolis, joins Television Technology kenberry Laughlin & Constable, Mil- Washington, elected to board of di- Corp., Louisville, Colo., as RF prod- waukee, joins Keller -Crescent, Ev- rectors at U.S. Chamber of Commerce. uct ansville, Ind., as copy supervisor. design engineer. New officers elected at Society of Owen Silver, supervisor, customer Edward Crony, freelance writer Broadcast Engineers, New York: Da- service department, Private Satellite and producer, St. Louis, Mo., joins vid Malik, WKDM(AM) New York, Network Inc., New York. named WDAK -TV there as promotion writer chairman; Jim Huste, WYNY(FM) account manager. and producer. Lake Success, N.Y. (New York), vice chairman; Rodney Belizaire, WYNY, secretary, and John Carra- PROMOTION AND PR ALLIED FIELDS ciolo, WDRE -FM Garden City, N.J., named treasurer. Mark A. Harrad, worldwide di- Richard W. Chapin, former chair- Wayne Vriesman, VP, and head rector, communications, Motion Pic- man of both National Association of of radio group, Tribune Broadcasting ture Association of America, joins Broadcasters and Radio Advertis- Co., Chicago, named recipient of Viacom International Inc., New York, ing Bureau, joins Community Equity the Vincent T. Wasilewski Award as director, corporate relations. Associates Inc., Tampa, Fla., as from Illinois Broadcasters Associa- special radio industry consultant. Jill Taffet, creative director, E! tion for "a lifetime of excellence in Entertainment Television, Los Ange- Dr. Salvador Lew, host, broadcasting." les, named VP, creative director. WRHC(AM) Coral Gables, Fla. (Mi- Gloria Carter, senior marketing ami), Hispanic -owned Spanish -lan- and customer services manager, Na- Regan Kirkpatrick, senior copy- guage radio station, named member of tional Association of Broadcasters, writer, Keller- Crescent Evans- Co., President's Advisory Board for Washington, retired. Randi Reiten, ville, Ind., named copy supervisor. Cuba Broadcasting by President director of advertising, NAB, Kevin McIntosh, junior copywriter, George Bush. named VP, advertising. Keller- Crescent, named senior copywriter. Broadcast Executive Directors As- Gary Hill, director of advertising sociation elects officers for 1992: sales, TeleCable Targeting, Arlington, Frank Iemmiti, promotion coordi- Harriet Lange, Kansas Associa- Tex., named recipient of Silver nator, WQHT(EM) New York, named tion of Broadcasters, Topeka, presi- Award of Excellence from American promotion director. dent; John Laabs, Wisconsin Women in Radio and Television, Jan Haswell, senior producer, pro- Broadcasters Association, Madison, Dallas -Fort Worth chapter.

78 Fates & Fortunes Apr 13 1992 Broadcasting Monday i Memo "The Foundation is devoted solely to assisting people in our industry."

In 1992 the Broadcast Pioneers celebrates its 50th Tickets are available through our New York office. birthday during a period in which our industry is going The foundation is the heart of the Broadcast Pioneers. through many changes affecting broadcasters at both its chief source of funds comes from the annual Golden local and national levels. Many of those affected by the Mike Award dinner plus various individual and corporate loss of their jobs are turning to the Broadcaster's Founda- gifts. The executive committee administers funds to assist tion for financial assistance. In fact, requests for financial people beset by illnesses, emergencies or unusual causes aid are running at the highest level in our history. for which ordinary provisions are inadequate. Service is Let me tell you about the Broadcast Pioneers and the given quietly and privately, although accounts are audited Broadcaster's Foundation, which, incidentally, is the only annually and details are available to foundation officers. charitable foundation devoted solely to assisting people in The Broadcast Pioneers Library, located in Washington, our industry. But more about that later. was dedicated on April 19, 1972. It con- Back in 1942, well -known radio tains a wealth of information on the his- commentator H.V. Kaltenborn formed tory of broadcasting. The library is a the Twenty Year Club "to establish a repository for oral history tapes, tran- membership organization of persons - scripts, disks and woven wire record- who, by their long years of service in ings, research studies, books, scripts and the field of broadcasting, desire to be- personal papers. Over the past 30 years come associated for the purpose of 4 or so the Pioneers has recognized some friendship and education." of the country's outstanding radio and It was renamed the Broadcast Pio- television stations by honoring the sta- neers in 1957 in order to encourage tions owners, managers. and employes membership from all branches of the with a Golden Mike Award for their radio and television industry. Anyone excellence in broadcasting, public ser- connected with any facet of radio, tele- vice and programing. vision and cable, including those in While the list of recipients includes advertising, rep firms and government, most of the great call letters in the land, may apply for membership. be assured that there are many others In 1960 the Pioneers established the whose time has come. We'll be an- Broadcaster's Foundation for the pur- nouncing our next honoree within a pose of fostering and promoting the A commentary by James J. Delmonico, few months. Broadcast welfare of those in need of financial president, Pioneers Foundation Names like Thomas Edison, Gug- assistance who have been employed in the broad field of lielmo Marconi, Bing Crosby, General David Sarnoff, broadcasting. At the time many of the early inventors and Edward R. Morrow and scores of others equally renowned entrepreneurs who brought the radio industry from its for their work in enhancing the industry have been en- infancy were reaching the end of their careers without any shrined in the Pioneers Hall of Fame. savings or pensions to see them through their old age. I've tried to cover everything we do, but I started this They had been too busy creating an industry for those of memo by telling you about the changes we are seeing in us who were fortunate enough to have followed. An our industry and I want to finish on that note. Cost -cutting example of this was Dr. Lee De Forest, often called the is the order of the day. Good managers are finding ways to father of radio. Dr. De Forest, born in 1873, an inventor get the job done with fewer people. credited with the development of wireless telegraphy, Many of those who lost their jobs have turned to us for sound motion pictures and television, died penniless in financial aid and we have responded as best we can. But 1961. The Foundation provided the main source of in- the fact is we, too, have been cut back to the point where come to his widow for many years until her death. There we will be unable to continue assistance unless those who were scores of others equally in need of assistance. can make a contribution to the foundation do so as liberal- We also provide two scholarships annually through ly as possible. I dislike having to ask people for money, the Broadcast Education Association and have estab- but if you could see the pitiful appeals that cross my desk lished a third scholarship program with the University you would understand why I'm asking for help. of Georgia, which administers the prestigious George Your tax -deductible contribution and /or application for Foster Peabody Awards at a Broadcast Pioneers -spon- membership can be sent to the Broadcast Pioneers, Broad- sored luncheon in New York City. The 1992 Peabody caster's Foundation Inc., 320 West 57th Street, New York luncheon will be held at the Waldorf Astoria on June 1. 10019. Thanks for your attention.

Broadcasting Apr 13 1992 Monday Memo 79 Broadcastingm !J

Chase Communications Inc. has The Christian Science board of agreed to sell its 5% general and directors last week moved up the NSS POCKETPIECE 35% limited partnership interest deadline on its proposed sale of (Nielsen's top ranked syndicated shows for in WTOP(AM)- WASH(FM) Washington the Monitor Channel, saying that the the week ending March 29. Numbers represent and KASP(AM)- WKBQ(FM) St. Louis fledgling cable network would be aggregate rating average/stations % coverage) to Evergreen Media Corp. Terms for closed if it is not sold by this Wednes- 1. Wheel Of Fortune 14.0/218'94 2. Star Trek 12.3 23898 the sale were not disclosed, and day (April 15). Church leaders had 3. Jeopardy' 12.1/211/93 completion of the deal is subject to an announced last month that the news 4. Oprah Winfrey Show 10.8:222;99 5. Entertainment Tonight 8.4/187'96 agreement with Chase's limited and information channel would 6. Married... With Children 8.1 '175; 95 partner, the Sheet Metal Workers Pen- have to be sold by June 15, but they 7. Current Affair 7.5/17595 8. Cosby Show 7.220296 sion Fund. Chase retained Lehman decided to move up the deadline 9. Donahue 7.0(22498 Brothers late last year to help sell its by two months when no buyer came 9. Imagination 7.0 18597 11. Inside Edition 6.6/130/85 broadcast properties in order to con- forward. The Monitor Channel, less 12. Sally Jessy Raphael 6.1 208(98 centrate on other investments, includ- than three weeks shy of its one 13. WKRP In Cincinnati 6.0'230'98 -year 14. Hard Copy 5.9:170/92 ing a 30,000 -subscriber cable ser- anniversary, had cost the church 14. MGM Premiere Network TV 5.9/155'93 vice in Poland, the birthplace of founder more than $250 million since 1986; its David T. Chase. current monthly operating cost is estimated at $4 million. Richard Verne, president of Pri- vate Satellite Network -and before A week after signing WNBC-TV New will be offering the series for cash plus that group VP for LIN Broadcasting York, Twentieth Television has sold barter starting in fall 1993. In relat- and president of NBC Radio -is re- Cops to Krn(rv) Los Angeles for ed news, there was no word from the covering at Mt. Sinai Hospital in daily stripping at 11 -11:30 p.m. The Tribune Entertainment on whether New York from successful surgery show will replace Twentieth's dat- tabloid strip Now It Can Be Told has to remove a benign brain tumor. ing strip, Studs, which also airs at found a home in New York on Tri- "Feeling good and lucky," Verne may 6:30. Although the New York and bune O &O wP)x -TV after Cops dis- be released early this week to re- Los Angeles deals were for undis- places it on wNBC at 7 p.m. cuperate at home on Long Island. closed cash licenses, Twentieth Reg Grundy Productions has retained Cannel! Distribution Co. to 'ROSEANNE' TOPS ABC RENEWAL LIST handle sales of its originally formatted hour -long drama Dangerous At a press briefing on the end -of- the -season results, Bob Iger, president, ABC Entertainment, announced the network has reached an Women, which will also be split into agreement with the Carsey -Werner Co. for a two -year renewal of Ro- half -hour episodes for first-run stripping seanne (for its fifth and sixth seasons). Despite the expected hike in starting in fall 1992. Cannell plans to license fee for the extension, Iger said, "we expect to continue to make offer the series-starting at next week's money on the show." NAB Convention in Las Vegas -in a Despite the network finishing in third place, Iger said ABC is in excel- package of 104 half -hours for stripping lent shape for the future thanks to successful first -year series, including in moming, early fringe or late night, in addition to another 26 newly pro- Home Improvement, Step By Step and The Commish . "Despite undergo- ing a radical change on five nights this year, we have the four top -rated duced hours for weekly airing in new series and we're setting ourselves up for the future." Other first -year prime access or prime time. shows returning next season are American Detective and FBI Stories. "We may end up bringing back nine or 10 series that debuted this year," ABC has signed Oliver Stone to he said. produce a six-hour "event series" to four or five Iger also outlined five series debuting this summer: Going to Extremes, designed air over weeks. Palms is based on a an hour from Joshua Brand and John Falsey, has been given a 13- Wild in magazine episode commitment; David Lynch's On the Air, six episodes; Julie, comic strip Details starring Julie Andrews, six episodes; Human Target, an hour action show and was created by screenwriter Bruce Wagner, who will also write starring Rick Springfield, and Jack's Place , an hour from ABC Produc- the six -hour series. According to Bob tions, starring Hal Linden. -sc Iger, ABC Entertainment president,

80 In Brief Apr 13 1992 Broadcasting the project will likely debut with a two - hour movie on a Sunday night and then air as four one -hours over four weeks. Iger said ABC is in discussion with several other high -profile producers for similar projects. Thomas Wheeler, NCTA president from 1979 to 1984, was named president of the Cellular Telecom- munications Industry Association in Washington.

CBS named Times Mirror Broad- casting Group president, Carl (Bud) Carey, the new general manger of wcBS -TV New York. Carey, who will start May 4, is filling the vacan- $65 MILLION IS 13's LUCKY NUMBER cy created by the death of VP -GM Public broadcasting's largest capital campaign -$65 million-kicked off Roger Colloff. Carey previously last Wednesday (April 8) with WNET(TV) New York's "The Campaign for worked at CBS in the owned station Thirteen," a live, half -hour program hosted by Walter Cronkite from division, including as VP of spot WNET'S Manhattan studios and simulcast on wwoR -TV New York. A lead sales in New York, before leaving in gift of $5 million, the station's largest ever, was donated by WNET's board 1976 to go to NBC. He was VP -GM chairman Henry R. Kravis and his wife. The money will be used to create of WNBC -TV New York in 1982 -1989. a multimedia education center and a permanent endowment for the Fox Broadcasting flagship WNYW.TV station, which is 30 years old this year. New York today expands its 6 -6:30 Kravis, founding partner of venture financing firm Kohlberg Kravis a.m. weekday news show, Good Roberts & Co., cited a "tenuous economy" and "congressional chal- Day New York First Edition, by a lenges to federal funding" as the impetus for the 3 -5 -year campaign, with half -hour. $35 million earmarked for a permanent endowment for new program planning and development. WNET is one of the largest producers of public Four broadcast groups and radio television programing, including The American Experience, The MacNeil/ rep the Interep Radio Store filed a peti- Lehrer NewsHour and Bill Moyers Specials. Pictured above are (I -r): tion at the FCC last Friday (April 10) Kravis; Mrs. Felix Rohatyn, vice chairman of the station's board; William asking it to review a staff ruling that F. Baker, WNET president, and Cronkite, the campaign's honorary chair- requires stations to provide free man. production to political candidates. Filing were Donrey Media Group, EBE Communications, Fairbanks Com- commission to reconsider its rever- last Friday on reports that one of its munications and Heftel Broadcast- sal of requiring aural sponsor identifica- investors, Microsoft Corp. co- ing. Also last week, People for the tion of political candidates. founder Paul Allen, is offering to American Way and the Media Ac- buy out SkyPix founder Freder- cess Project filed petitions asking the SkyPix officials would not comment ick Greenberg and other partners for $20 million -$30 million. Allen, who has already invested approximately HARTFORD TV DROPS KATZ OVER SELTEL BUY $10 million in the satellite venture, The first repercussion from Katz Communications' recent acquisition of owns about 12 %. former competitor Seltel was felt late last week when WTNH(TV) Hart- FCC Commissioner Andrew Bar- ford -New Haven, Conn., dropped Katz for Petry Television. The loss of rett, who abstained from the FCC's WTNH, estimated to account for $20 million in annual ad billings, is due to vote on relaxation of the radio what the Cook Inlet -owned ABC affiliate interpreted as a conflict of ownership rules, issued a state- interest arising from dual representation in one market by Katz and Seltel, ment with the Report and Order who also represents WTIc -Tv Hartford, Conn. (ADI number 23). dissenting in part and in Senior Katz officials (Jim Joyella, Tom Olsen and Pete Goulazian), who concurring part with the FCC's revision. Bar- were unavailable or did not return calls, have defended the merger with rett said a "more cautious approach to Seltel, citing Katz's ownership of several radio divisions that represent deregulation of the national rules, multiple radio stations in single markets. phased in over time, supported by "That example just does not have the same application to television," proposals in the record and with ef- said Lewis Freifeld, WNTH general manager. "There are so many more fective minority incentive, could have radio stations in a market, but here in Hartford we have only five stations changed my vote." Barrett was and we will not tolerate having Katz and its owned subsidiary [Seltel] also against proposed changes in lo- handle 40% of the ad billings with two stations. We think they [Katz] have cal ownership. He said he agrees violated the language of our contract, so we unilaterally terminated it. I with the types of restrictions neces- am sure they will contest it." -r sary in the time -brokerage area.

Broadcasting Apr 13 1992 In Brief 81 COMMITTED TO THE FIRST AMENDMENT AND THE FIFTH ESTATE

FUTURESHOCK sociation, American Newspaper Publishers Association and the American Society of Newspaper Editors have endorsed a set of coverage guidelines worked out after Ashadow-"no larger than a man's hand," as the discussions among various media representatives and the scripture puts it -was spotted on the broadcast tele- Pentagon. The discussion was prompted by the military's vision horizon last week. It was the disclosure that manhandling of the press during the Persian Gulf War. Fox Television has been operating three (or four, depend- We're tempted to say that if the Pentagon signs off on the ing on whose count) "storefront" television stations rules, they must be suspect. That cynicism must be tem- whose "signals" (there are no transmitters, and precious pered, however, by the recognition that there are legiti- little else in hardware terms) go directly to the cable mate safety and security reasons for having some ground systems with which they are partnered. No call letters. No rules for covering war zones. Better to have the RTNDA license. But an aggressive sales staff and a determination and other press representatives gain as much new ground to do business in television. (See our report, page 8.) as possible than wait to take another battlefield hit from It had to happen. Fox, just by doing it, has leapfrogged the government PR batteries. the entire allocations process to begin what could be the next generation of television. It certainly fits smoothly into the television future envisioned by FCC Chairman Al MISSING PERSONS Sikes, as he told BROADCASTING last week: "To the extent that television broadcasters rely on the transmission asset as their principal market advantage, ABC, CBS and NBC are funding a Nielsen research they're going to have a tough time. But to the extent that project to document out -of-home viewing through- they look upon themselves as a program platform, and as out the day, with the goal of coming up with a way they look to use those program resources across other to track those elusive listeners on a regular basis. It's media, there are going to be enormous opportunities." about time. The networks estimate, and we wouldn't All it takes, really, is hanging out a shingle, buying doubt it, that as many as 20 million TV viewers are some movies, renting a camera and making a deal with the watching somewhere other than the old easy chair, wheth- local cable operator. Or the local telephone company, er it be at a hotel, motel, dormitory, restaurant, pub or whichever comes first. even the office. (There should probably be a "portable It's breathtaking, really, and at the same time scary, TV in the desk drawer at work" category for daytime especially for those who've placed their hopes, their for- drama viewing.) Not surprisingly, the advertising commu- tunes and their futures in an FCC license. If this keeps up, nity is skeptical of anything that might affect ad rates, but the must -carry line is going to be a lot longer than the if Nielsen can document the uncounted viewers, the net- retransmission- consent line when push comes to shove on works ought to get credit, and money, for them. that issue.

THE GOOD FIGHT

The House Telecommunications Subcommittee two weeks ago denied the request of C -SPAN that its cameras be allowed to chronicle the journey through committee of a cable regulation bill that will impact heavily on cable and broadcasting. The committee put no such reporting restrictions on print reporters who were, as always and as it should be, free to ply their trade unhin- dered. This continuing disregard for electronic journalists and their root technology is at its heart a disregard for the audience that is disserved by the exclusion. If there is one thing this Congress can't afford to do, it is continue to Drawn for BROADCASTING by Jack Schmidt insulate itself from the people it serves. "They agreed to a new hairstyle and the Jessica Rabbit Staying on the subject of the government hindering guest shot, but ! don't think they're gonna budge on the press coverage, the Radio -Television News Directors As- producer credit."

82 Editorials Apr 13 1992 Broadcasting Special Report: CABLE/NCTA Issue Date: May 5, 1992 Ad Deadline: April 24, 1992

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