Happy BRANDING IRON Easter! Wednesday, April 14, 1976 Laramie, Wyoming Vol.83, No.97 Journal article recalls scandal
Editors note: John Huey, a Wall Street But not all the soup disappeared And its way we c an call or write every store in the The pressure, as Mr. Wilson understands Journal staff reporter, visited Laramie April recent reappearance in this town of about country, but it certainly seems as if they've it, came directly from Ideal's Mr. Shuster, 2 to investigate the discovery of five cans of 23.000 wa? just the first course in Laramie's had ample opportunity to hear about it." who also is president of the Laramie Cham Bon Vivant soup at Ideal No. 1 and troubles. What followed was a full-blown Pondering, he adds, "Eight years is a long ber of Commerce. "Mr. Duffy I the Boomer allegations 'that local media had tried to brouhaha that, many here say, points to an time for a well-run store to leave any prod ang's advertising manager, Ted Duffy) said exert prior censorship of the news. While he alarming lack of consumer protection and a uct on the shelf—we don't recommend it." Mr. Shuster didn't want the story to run, so was here he interviewed several members of classic case of a troublesome malady: sup Mr Shuster replies: "It was just an over it didn't," the managing editor says Mr. pression of news because of pressure by an sight. We m ade a mistake, and we're being the university community. Duffy denies that he was pressured by Mr. important advertiser. crucified for it." Shuster or that he killed the story, although The following article appeared in the Wall A Souvenir on the Shelf Mr. Bujak, Laramie's environmental he concedes Mr. Shuster did phone him and Street Journal on Monday. Just how the soup, which FDA officials commissioner, took action. He removed all allow that it might be better if the story Reprinted by permission of the Wall say was delivered to the store in 1968 or 1969 five cans from the shelf (two vichyssoise wasn't printed. Mr. Shuster concedes that he Street Journal, c 1976 Dow Jones & and is definitely the product subject to the and three minestrone), carried them to a called Mr. Duffy, but says he only tried to Company, Inc. All rights reserved. 1971 recall, remained on the shelves so long store employe, and said, "You've got some stop the paper from amplifying the state re isn't completely clear. But certainly it did. thing here that kills people." He asked for lease by mentioning the store's name. Carol Wheeler, a University of Wyoming and received without cost all five cans. Two Stirring More Publicity When Vichyssoise student, recalls walking through the store in of them were turned over to the Wyoming Ironically, it was another move by Mr. January and being kidded by a friend: "You Department of Agriculture, which sent out a Shuster that indirectly brought down more Sells Slowly, People can end it all over dinner if you want." The brief press release. The release didn't iden publicity on his business than had the soup couple bought a can as a souvenir and then tify the store, but it did advise consumers of incident. Can Get In the Soup discussed the product's dangers with a store the soup's discovery and warned against On the afternoon of the press release, employe, who said he would "look into it." eating it. Ralph Swain, a 32-year-old instructor of The store stocking the allegedly danger • • • What happened to that press release in journalism at the University of Wyoming, ous soup was Ideal Discount Food Store No. Laramie news organizations is perhaps as was at work on his other job as news direc: 1, part of a three-store operation in Lara Bon Vivant's Notorious Cans intriguing as the discovery of the soup itself. tor of KOWB Radio. One of the town's two mie. John Shuster. the chain's president, ac Linger 8 Years in a Store; At the town's only commercial newspaper, AM stations, KOWB is owned by a Wyoming knowledges the recalled soup was on his native and well-know network sportscaster. store shelves as late as last year, but says The Laramie Daily Boomerang, the alert ar Putting a Lid on the News Curt Gowdy. At 4:45 p.m., an Associated neither the' FDA nor the Salt Lake City rived over the United Press International Press bulletin carrying the Bon Vivant alert By JOHN HUEY wholesaler who sold it to him ever advised wire on a Tuesday. But for five days, the came across the wire, and Mr. Swain read it Stall Reporter ol THE WALL STREET JOURNAL him of its dangers or of its recall. Asked if Boomerang ignored it. Only after the soup LARAMIE. Wyo. — P aul Bujak never over the station's 5 p.m. newscast. he ever heard of Bon Vivant vichyssoise, he had been the subject of major flaps else- dreamed five cans of soup could cause so Unsatisfied with the thoroughness of that says flatly, "No." where-at Laramie's two radio stations and much trouble. For that matter, Laramie's report. Mr Swain said he spent the next FDA officials, who decline to identify the at television stations in Denver and Chey part-time environmental commissioner hour calling local supermarkets trying to wholesaler, say their investigation Indicates enne-did the Boomerang run an item on never dreamed he would tind eight-year-old find out which one had sold the soup. "I that the wholesaler hasn't any record of no page three of the Sunday paper, along with cans of the notorious Bon Vivant cream vi- tifying Ideal of the recall, possibly because a picture of a can of soup (but not mention wanted to know for two reasons," says the chyssoise sitting right out on a grocery shelf recipient of the 1974 Wyo ming Association of the chain was no longer a customer in 1971. ing the store's name). for sale. But he did. The five cans were apparently the last of Broadcasters award for the best news cover You may remember Bon Vivant vichys- "We're real relaxed here in Wyoming. 60 stocked in 1968 and 1969, but folks herea age. "First, so the people who shopped there soise. In one of its most dramatic food re We don't get excited easily," explains the bouts don't find it unusual that it took that would be extra careful, and secondly so we calls, the Food and Drug Administration paper's 30-year-old managing editor, Robert long to sell the French delicacy in this wouldn't cast suspicion on the other stores seized and destroyed more than 1.5 million Wilson, who adds candidly, "I think you that hadn't sold Bon Vivant." Mr. Swain macho land of cowboys and two-inch steaks. cans of the Newark, N.J.. company's prod could say this was one of those cases where says two employes at' the Ideal Discount "This isn't vichyssoise country," observes ucts after a can of the vichyssotse was the advertising department did have some Store No. 1 confirmed that that store was FDA Regional Director Fred Lofsvold. linked to the 1971 botulism death of a subur influence over a news story." the one in question. He then aired that infor ban New York man and the paralysis of his "Utter Astonishment" Elaborating, he says: "We're a small mation on the 6 p.m. newscast. wife Under the storm of publicity, Bon Vi Nevertheless, the discovery that the sus town and we have to react differently from Shortly after that, Mr. Shuster called the vant Soups Inc. filed Chapter 11 bankruptcy pect soup was still on the shelves leaves Mr. the big cities. We can't just run out and say station's 33-year-old general manager, An proceedings, and, with disappearance of the Lofsvold in "utter astonishment." My God, everybody, John Shuster's selling drew Hoefer, who doubles as advertising suspect soup, health officials across the "We have never had a product more poison soup.' We didn't want to prejudice his country breathed a sigh of relief. highly publicized," he says. "There's no business." (turn to page 4)
Gaines and Kyle make ( IF history as draft choices
by DAVID THOMPSON and SALLY ANN SHURMUR Last Thursday, two Wyoming athletes made University of Wyoming history. Lawrence Gaines and Aaron Kyle became only the second and third UW football players to be selected in the first round of the annual college draft. Gaines was the second choice of the Detroit Lions. The 6-1, 226-pound wishbone fullback joins his former UW coach, Fritz Shurmur. Kyle became the first cornerback drafted in the first round by the Cowboys. The 5-11, 180-pound athlete joins veterans Mel Renfro and Mark Washington in Coach Tom Landry's All-Pro studded secondary. Gaines, who rushed last season for 894 yards in 161 carries for four touchdowns, reports to the Lions' rookie football camp on April 27. "I'm just happy to get picked," said the Vernon, Texas native. "People said that I would go in the second round, but I wasn't sure." Gaines has remarkable breakaway speed for an athlete his size. He was plagued by knee problems that kept him from a n6 rst owers to E cf or ^ ^*' *' bloom in spring, the Easter lilly symbolizes this time of year. If 1,000-yard season, but he proved his I C7I you're traveling over vacation, the Branding Iron staff hopes you have a safe and durability in the Senior Bowl post-season ^ p 0 0 -J- j p g j enjoyable trip. (Marilyn Richardson photo) football game. (turn to page 4) 2 / Branding Iron / April 14,1976 Intramurals Branding Iron Letters Published Tuesday through Friday Entries due for sports (except University of Wyoming by STEVE PROSINSKI Silva grabbed firsts in the 100-yard holidays and exam periods) by the Music major speaks out Associated Students of the University BI Sports Writer butterfly and 100-yard individual of Wyoming. Box 3198, University Entries for mixed badminton medley, while Whistling placed first To the Editor: Station, Laramie, Wyoming. 82081. This is due to the total doubles are due in the Intramural in the 100-yard free-style and the 1 would like to congratulate the disinterest on the part of the board Phone 766-6190. The opinions Office by Thursday at 4 p.m. 50-yard free-style. expressed within the Branding Iron UW Board of Trustees for again toward student education. Badminton matches will begin on Wayne Bennett had a are not necessarily the official views allowing the ugly head of hypocrisy The Theatre and Art of the University or of the ASUW. Thursday, April 22. Playing court comfortable five second lead to to rear itself among us. Departments are no better off. The assignments and playing times will take the top spot in the 100-yard I'm a percussion major in the fabulous board builds a nice, new Jamie Neely Student Publisher be listed on the bulletin board backstroke. Jon Vicklund swam to Music Department. My lesson Fine Arts Center to help keep outside the Intramural Office. a first place in the 100-yard Brian Kennedy Editor instructor is a doctoral candidate students in Wyoming, and then Matches will take place between 4 breastroke with a time of 1:11.41. Alice Kuchinskas Copy Editor from CU, and he comes up once a drives these same students out of Doug Mel Igren News Editor and 6 p.m. on Tuesdays and In the 200-yard free-style, Scott week to give all the lessons. The the state by refusing to give them Ted Wenckus Photo Editor Thursdays. Butterworth took first by a margin David Thompson Sports Editor man's brilliant, and I learned more what they need most: adequate An intramural track meet has of nearly nine seconds. Barb Beck Editorial Assistant in a half hour than in three previous faculty. been scheduled for Sunday, April Mike McCraken Ad Manager years put together. It's too late to help myself. I've The diving competition was won 25 at 1:30 p.m. been informed that a miracle of by lan Townsend with 183.30 The smart thing to do at this Entries for the track meet must God could not get permanent points. Casey Boyle was second point was ask about getting him be turned into the IM Office by 4 FOUND: a set of keys with with 177.05. here permanently. Dr. Tomatz, instructors in less than two years. p.m. Thursday, April 22. Twelve leather ornament with a girl's name head of the department, tried hard. In two years I'll be a senior and on it. Identify to claim. Wyoming events are scheduled for both men Sigma Nu won the 200-yard Union Room 332. He tried to get a full-time bass won't have enough experience to and women. free-style relay in 1:38.321 and the instructor, instead of having the even attempt a career. Frank Silva and Todd Whistling Bombers No. 1 took first in the curator of the UW Geology Consequently, I'm transferring were both double winners in last 200-yard medley relay with a NOW Museum teach it; he tried to get a someplace where I ca n learn. week's intramural swimming meet. clocking of 1:57.790. AT 78, 9 full time guitar instructor, instead So, Board of Trustees; sit in your of making Ron McClure teach 90 cozy offices and dream of 22 FRI-SAT-SUN 8, MON (!) lessons a week. Tomatz also million dollar domes and 8 million ARE YOU AN INTERESTED STUDENT? SHOWS AT tried to get a couple of voice dollar med schools. You'll never get 1-3-5-7 8. 9 instructors on the faculty instead of my support because you don't bringing them over from know where your primary Cheyenne. obligation lies. HianG in THERE; He failed. Tom Seslar BECOME INVOLVED! with David MUCH Darren Drawn, Don KDOTTS, Herecha! 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With the weekend weather holding up, the Vedauwoo turnoff was well traveled by UW students. (Norm Shrewsbury photo) Fun on the rocks used an area north of Vedauwoo as by FAITH MULLEN After many attempts to scale the rock wall. Kip Petersen, Dave Ted's Trot, Piton Perch, P.W. an artillery range," Larson said. Tegtmeier and Ben Shinmori probably found it easier to climb with Pinnacle, Houldout, Walt's Wall, According to Scott Smithson, both hands free. (Norm Shrewsbury photo) Hassler's Hatbox, Holy Saturday, professor of geology, the rocks at Glen Dome, Turtle Rock, Friction Vedauwoo were formed from Tower, and Old Easy are some of Sherman granite. the informal names of rocks at "Those rocks cover most of the Vedauwoo. area from Happy Jack to the "By informal I mean they don't eastern Wyoming border. The rocks appear on the topographical folded upward to their present sheets," Phillip Fowler, head of the position about 60 million years ago. University of Wyoming Geography The granite has joints and fractures Department, said. that control erosion. The fact that Vedauwoo is an Arapaho word it isn't highly jointed like sandstone meaning earth-born spirit. makes it a good place for climbing. According to T. A. Larson, It's a solid type of rock," Smithson professor emeritus of history at said. UW, Vedauwoo was Arapaho Vedauwoo is part of the Indian country in the early 19th Medicine Bow National Forest. century. The treaty of 1851 gave According to Donald Worder, the the Arapaho hunting rights in the acting head of the UW Recreation Vedauwoo area. and Park Administration Department, a very significant "The first time anyone problem at Vedauwoo is the use of concentrated any attention on off-road vehicles; four wheel drives Vedawoo was in the 1920's. The in particular. University of Wyoming held a "People create new roads which pagent out there, they put girls debilitate the land. The forest dancing out on the rocks and had a service tries to block them off and re-enactment of an Indian attack. people simply go around the Then about 1930 the Pale blockades. That kind of impact is The 60 million year old rocks offer students a wide range of activities from camping and hiking to Mountain Military Reserve had a hurting the area significantly," just frolicking in the sun. training camp in that area. They Worder said. (Norm Shrewsbury photo)
Formed from Sherman granite, a solid type of rock, Vedauwjo is a good place to improve climbing techniques. fW Wenckus photo) 4 / Branding Iron / April 14,1976
Campus C alendar SANDWICHES POTTERY Soup scandal reviewed April 14 UNIVERSITY JAZZ ENSEMBLE CANDIES concert, 8 p.m.. Fine Arts Center (from page one) told her. in answer to a question about the Concert Hall. NEWMAN CLUB meeting, 7:30 sales manager. Mr. Hoefer says Mr. Shuster as-yet-unpublicized soup, "Nobody's died p.m., Newman Center. canceled all of Ideal's advertising with yet." ALPHA EPSILON DELTA KOWB. Mr Hoefer then called Mr. Swain Mr. Shuster denies Miss Green's version meeting. Dr. Pancoe speaking on and told him to be in his office the next of the conversation. He says he never called AMCAS, 7 p.m.. College of morning. Mr. Hoefer, who denies any at her any names or said "nobody's died yet." Engineering Room 304. tempted censorship was involved, says he All he said was, according to his version, "I told Mr. Swain at that meeting that any fu don't want this to dissolve our friendship." ture "sensitive stories involving our clients" Miss Green replies that there was no friend should be discussed with him before being NEED DESPERATELY, Hasher at ship to dissolve. Kappa Kappa Gamma Sorority Call broadcast. Mr. Swain claims that at the Alan Harris, then news director at KOJO, 8-6.30 p.m. same meeting Mr. Hoefer recommended 742-3865. says that Mr. Shuster threatened to cancel his 315 So. 2nd against any further soup stories and added. ads with KOJO if Miss Green's story ran, but "Remember, John Shuster pays your FOUND: a set of keys. Inquire at that he didn't worry much about it because Mr Science Library information desk. 742-5019 check." Mr. Hoefer denies having made the Shuster had briefly "pulled his ads once before latter remark. when we ran a survey that showed his prices Mr. Swain and the radio station have were the second-highest in town." Mr. Shuster since partect company The newsman claims admits threatening KOJO if the station ampli he was fired for speaking out about the inci REED'S PACKAGE LIQUORS fied the state release. dent. The station contends it merely "ac Mr. Harris says the story didn't run any tivated" a week early a resignation that Mr. way, however, because he became preoccu ANNOUNCING... Swain had submitted anyway because of the soup incident. pied with a basketball tournament in town New and Exotic Wines and because of his own disorganization. "I Actually, the whole story had come close made a mistake" in not running it, he says. For Your Enjoyment & E aster Gifts to breaking earlier, when Mr. Bujak took Meanwhile, back at the FDA, there the soup cans to a session of the environ aren't any plans to test the questionable mental commission he heads. Judy Green, a soup since it was all subject to recall any 21-year-old journalism student, was attend Beringer Chappellet Vinyards way, and FDA officials say they haven't any Melini Lais Martini ing that meeting as a reporter for KOJO Ra plans to penalize the store for keeping it in dio, the town's only other news outlet. She Hungarian Hajosi Robert Mandavi stock. For most people hereabouts, the rhu Goldener Oktober Honeywood, Loganberry returned to her station and duly reported on barb appears to be winding down. But Mr. the air that Mr. Bujak had discussed some Leibframilch & CurrentChia nti Bujak, as a consumer advocate, remains ir Sebastiani by Ruffino "possible food contamination" in the area. ate. Working on the story later, she says that "What upsets me is the willingness of the she called Mr. Shuster for comment, and media owners here to succumb to such And More! 315 So. 5th that he, in turn, told her she was a "cheap Mickey Mouse pressure in a potential life- little reporter" trying to get news any way and-death situation," he says. "The point is she could to further her career. She says he someone could've been killed." Olympia Brewing Company. Olympia. Washington *0LY*®
1 ome things never change. Athletes' abilities please coaches . First hinted at in 1919 with a ' patent for "a tool (from page one) Kyle will blend in well with the and now I'm proud for them. S with which to open milk Gaines is excited about playing rookies we had last year." Certainly it will help our program and fruit cans!' the sleek in 81,000-seat Pontiac stadium. "He is a class individual who can as far as recruiting goes. The steel line of the classic "I've never played in such a big really hit," said the Cowboys' chief younger players here feel that they beer hook had to await place, but I'm sure that I'll really scout, Gil Brant. "He has the ability helped Gaines and Kyle get where the invention of the beer like it." to start as a rookie, and will receive they are." can by American Can in "We're damned pleased to get some excellent competition from 1935. Gaines," Coach Shurmur said. "We veterans Mel Renfro and Mark INTERESTED IN NO-FRILLS When employee Dewey thought that he'd be taken by the Washington." LOW COST JET TRAVEL to Sampson was detailed to invent time we got our pick." "Dallas was one of my top Europe, Africa, the Middle East, the this penultimately functional tool, he "We'll use Lawrence as a choices because it offers me a Far East, South America? succeeded in uniting 30 years of thirsty EDUCATIONAL FLIGHTS has been fullback. We need a strong, big back market in journalism and throats with the contents of millions of cans helping people travel on a budget of Oly. and he is one of the best. If Steve advertising as well," Kyle said. with maximum flexibility and It took skill and ingenuity and the result Owens (the Lions veteran fullback) minimum hassle for six years. For "I am very pleased" said UW just can't be improved upon. The same goes for Oly. recovers from knee surgery, then head football coach Fred Akers. more info call toll free 800-325-8034. Some things never change. A great beer doesn't change. we'll have two fullbacks. But if "I've always been proud of them Olympia never will. Owens isn't ready, we'll still have a great one in Gaines." The Lions head coach Rick Forzano is proud of his first round TIO n IT C FOX THEATRES 505 So 20th 742-2842 ) draft choice. "We're very pleased to Beer doesn't get any better. have Lawrence with us," Forzano MKDICM KNIKS T IMII, said. KNIIS I. \ IT' SHOW Till'It.! 2 I'lll'lt.! "Coach Shurmur knows what he 1 Kill SAT \ SUN M.I. TIIK STUDENT TRAVEL SKY ItlDKKS It A I I I) \ can do, and so do we." l"l