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AN ANALYSIS OF GENDER COVERAGE IN U.S. PRINT AND ELECTRONIC MEDIA DURING THE 2010 WINTER OLYMPIC GAMES Ali D. Fischer B.S., California Polytechnic State University, San Luis Obispo, 2007 THESIS Submitted in partial satisfaction of the requirements for the degree of MASTER OF SCIENCE in KINESIOLOGY (Movement Studies) at CALIFORNIA STATE UNIVERSITY, SACRAMENTO SPRING 2010 © 2010 Ali D. Fischer ALL RIGHTS RESERVED ii AN ANALYSIS OF GENDER COVERAGE IN U.S. PRINT AND ELECTRONIC MEDIA DURING THE 2010 WINTER OLYMPIC GAMES A Thesis by Ali D. Fischer Approved by: ______________________________, Committee Chair Maureen Smith, Ph.D. ______________________________, Second Reader Michael Wright, Ph.D. ______________________________ Date iii Student: Ali D. Fischer . I certify that this student has met the requirements for format contained in the University format manual, and that this thesis is suitable for shelving in the Library and credit is to be awarded for the thesis. _____________________________, Graduate Coordinator ____________________ Daryl Parker, Ph.D. Date Department of Kinesiology iv Abstract of AN ANALYSIS OF GENDER COVERAGE IN U.S. PRINT AND ELECTRONIC MEDIA DURING THE 2010 WINTER OLYMPIC GAMES by Ali D. Fischer According to research on sports media, reporters have both gender and racial biases. Women are marginalized in the media (Billings, Halone, & Denham, 2002), and athletes are stereotyped based on race (Banet-Weiser, 1999). These depictions affect the public’s image of athletics and particular athletes. White males are offered both more media attention and more salient coverage (Banet-Weiser, 1999; Billings, Halone, & Denham, 2002). Women are characterized for non-task behaviors (Billings, Halone, & Denham, 2002), and minority groups’ behaviors are generalized (Banet-Weiser, 1999).
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