Target Profile

LOUISVILLE (Metro Survey Area) SCARBOROUGH R2 2020: SEP19-SEP20 ADULTS 18+

Louisville Media Market Covered by Any Type of Health Insurance

WHO I am Looking At Health insurance carrier - All types: Any health insurance WHAT I Want to Know About Them Target Persons* % of Target Index Custom Selection Add a Custom WHAT (Radio Stations: WFPL-FM OR Radio Stations: WFPK-FM OR Radio Stations: WUOL- 148,302 16.3% 101 FM) (Radio station websites visited/apps used past 30 days: WFPK-FM(wfpk.org) OR Radio 43,904 4.8% 105 station websites visited/apps used past 30 days: WFPL-FM(wfpl.org) OR Radio station websites visited/apps used past 3...

Radio Inventory Radio Stations WDJX-FM 133,664 14.7% 97 WHAS-AM 118,034 13.0% 99 WAMZ-FM 115,176 12.6% 100 WAKY-FM 109,173 12.0% 101 WSFR-FM 108,257 11.9% 100 WNRW-FM 102,583 11.3% 97 WGZB-FM 100,054 11.0% 100 WVEZ-FM 92,072 10.1% 102 WQMF-FM 90,965 10.0% 99 WQNU-FM 84,465 9.3% 98 WXMA-FM 67,183 7.4% 101 WMJM-FM 59,824 6.6% 95 WSDF-FM 58,167 6.4% 99 WAYI-FM 53,570 5.9% 101 WTFX-FM 42,753 4.7% 100 WRKA-FM 42,620 4.7% 91 WJIE-FM 32,550 3.6% 104 WGHL-FM 32,394 3.6% 100 WKRD-AM 27,990 3.1% 96 WGTK-AM 22,768 2.5% 95

Television Inventory Television Stations WLKY M-F 5p-7p 151,479 16.6% 96 WDRB M-F 5p-7p 122,868 13.5% 100 WAVE M-F 5p-7p 116,551 12.8% 100 WHAS M-F 5p-7p 115,789 12.7% 100 WBKI M-F 5p-7p 35,610 3.9% 100 YMYO M-F 5p-7p 20,015 2.2% 99 ELKY M-F 5p-7p 12,325 1.4% 103 GDRB M-F 5p-7p 9,317 1.0% 105 WKPC M-F 5p-7p 5,658 0.6% 98 EDRB M-F 5p-7p 3,674 0.4% 105 WBNA M-F 5p-7p 3,310 0.4% 105 WKMJ M-F 5p-7p 664 0.1% 105

Newspaper Inventory Newspapers Louisville Courier Journal (Daily) 201,698 22.1% 98 USA Today (Daily) 56,448 6.2% 96 New York Times (Daily) 34,566 3.8% 98 Lexington Herald-Leader (Daily) 3,834 0.4% 105

Media websites/apps Radio station websites visited/apps used past 30 days WDJX-FM(wdjx.com) 26,442 2.9% 105 WHAS-AM(whas.com) 26,313 2.9% 103 WGZB-FM(hiphopb965.com) 17,988 2.0% 99

This report was created using the following information: LOUISVILLE; Scarborough R2 2020: Sep19-Sep20; Metro; P 18+; See Detailed Sourcing Page for Complete Details. Copyright © 2021 The Nielsen Company. All rights reserved. Page 2 of 5 Target Profile WHO I am Looking At Health insurance carrier - All types: Any health insurance WHAT I Want to Know About Them Target Persons* % of Target Index WNRW-FM(kisslouisville.com) 15,854 1.7% 105 WAMZ-FM(wamz.com) 11,812 1.3% 105 WQMF-FM(wqmf.com) 11,360 1.2% 94 WVEZ-FM(1069play.com) 9,117 1.0% 105 WKRD-AM(790krd.com) 8,627 0.9% 105 WSFR-FM(1077theeagle.com) 7,375 0.8% 75 WMJM-FM(1013online.com) 6,874 0.8% 105 WTFX-FM(Real931.com) 5,566 0.6% 105 WAKY-FM(wakyradio.com) 5,516 0.6% 105 WQNU-FM(qlouisville.com) 5,501 0.6% 105 WHBE-AM(espnlouisville.com) 5,360 0.6% 105 WRKA-FM(1039theGroove.com) 5,254 0.6% 105 WJIE-FM(wjie.org) 5,193 0.6% 105 WXMA-FM(1023jack.com) 3,929 0.4% 105 WKJK-AM(talkradio1080.com) 3,592 0.4% 105 WGHL-FM(alt1051.com) 3,135 0.3% 66 WLCL-FM(939theville.com) 2,944 0.3% 105 WWWY-FM(1061theriver.com) 1,912 0.2% 105 WLOU-AM(wlouam.com) 1,408 0.2% 37 WGTK-AM(970wgtk.com) 1,035 0.1% 105 WULF-FM(wolf943.com) 981 0.1% 43 WMPI-FM(i1053online.com) 968 0.1% 70 WAYI-FM(wayfm.com) 869 0.1% 105 WFIA-FM(salemradiogroup.com) 826 0.1% 105 WNAS-FM(wnas.org) 433 0.0% 105 WSDF-FM(1005louisville.com) 154 0.0% 105 WJLR-FM(klove.com) 0 0.0% 0 WQXE-FM(wqxe.com) 0 0.0% 0 WVLC-FM(wvlc.com) 0 0.0% 0

Publications Non-daily newspapers average-issue readership LEO Weekly 48,722 5.3% 99 Louisville Business First 21,470 2.4% 101 The Voice-Tribune 10,154 1.1% 85 Magazines average-issue readership Louisville Magazine 37,594 4.1% 105 Today's Woman 26,090 2.9% 102

This report was created using the following information: LOUISVILLE; Scarborough R2 2020: Sep19-Sep20; Metro; P 18+; See Detailed Sourcing Page for Complete Details. Copyright © 2021 The Nielsen Company. All rights reserved. Page 3 of 5 Target Profile This report was created using the following information: LOUISVILLE; Scarborough R2 2020: Sep19-Sep20; Metro; P 18+; See Detailed Sourcing Page for Complete Details. Copyright © 2021 The Nielsen Company. All rights reserved. Page 4 of 5 Target Profile Target Profile Detailed Sourcing Summary _ Market: LOUISVILLE Qualitative: Scarborough R2 2020: Sep19-Sep20 Geography: Metro _ Base WHO - Qualitative Demo/Intab/Population: Age/Gender Qualitative Population Intab Adults 18+ 959,525 1,476

_ WHO 1 - Qualitative Demo/Intab/Population: Age/Gender Qualitative Population Intab Adults 18+ Health insurance carrier - All types: Any health insurance 911002 1410 _ Additional Notices:

The TAPSCAN Web software product is accredited by the Media Rating Council and reports both accredited and non-accredited data. For a list of the accredited and non-accredited Nielsen radio markets and data available through TAPSCAN, click here:

http://www.arbitron.com/downloads/MRC_Accredited_Services_Markets.pdf

Report: Copyright 2009 Nielsen. Software: Copyright 2008-2020 Nielsen. Scarborough Data: Copyright 2019-2020 Scarborough Research. All rights reserved. For use pursuant to a license from The Nielsen Company. Subject to the limitations and qualifications disclosed in the data and reports. TAPSCAN is a mark of TAPSCAN Inc. used under license. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C.

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