Mobile content distribution Google Play Newsstand & Accelerated Mobile Pages
Alexander Bregman Strategic Partnerships EMEA [email protected]
FIPP Middle East and Africa
Confidential + Proprietary Mobile content distribution
Mobile apps | Mobile web | 3rd party platforms
Confidential + Proprietary Mobile content distribution
Mobile apps | Mobile web | 3rd party platforms
your logo
Confidential + Proprietary Google Play Newsstand
A single destination on mobile devices to discover and consume great content from leading publishers around the world
Confidential + Proprietary Google Play Newsstand
Magazines | Free content | Premium content
Confidential + Proprietary Play Newsstand by the numbers
100M 30 day active users
1 Billion+ installs
900+ publishing partners
Confidential + Proprietary Play Newsstand app Google Play store iOS + Android
Confidential + Proprietary Play Newsstand app Just Google Play apps in MENA? iOS + Android
Confidential + Proprietary *Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, United Arab Emirates NOW LAUNCHED Google Play store for Books and Newsstand in Play Newsstand app iOS + Android MENA*!
Confidential + Proprietary ...and many more
Confidential + Proprietary Monetize: via high-value ad formats Mobile in-article ads Native Ads in Rectangle ads in collections collections
Confidential + Proprietary Monetize: via content sales
Metered Access Paywall/Subscription Support Single Copies
Confidential + Proprietary Diverse content mix
Business & Finance News Sports Tech
Confidential + Proprietary World Class Partnerships
...and many more
Confidential + Proprietary Newsstand global footprint
39 live Play Newsstand countries = content vertical launched in Play Store
Newsstand app available in 190+ countries Confidential + Proprietary 12.25.2015
Best in breed on Android phones
Confidential + Proprietary Case study
Anas Abbar CEO and co-founder
Confidential + Proprietary 7awi Por olio on Google Play Newsstand
4% incremental visits 13% incremental visits 3% incremental visits 3.5% incremental visits 2% incremental visits 19 screens/visit vs. 11 16 screens/visit vs. 5 4.6 screens/visit vs. 6.62 11.5 screens/visit vs. 13.35 14 screens/visit vs. 17 5:26 mins vs. 3:18 3:07 mins vs. 2:04 1:23 mins vs. 1:21 3:13 mins vs. 2:34 4:22 mins vs. 3:00 77% returning 63% returning 37% returning 59% returning 72% returning
Key Takeaways ● It is a PLUS! More visits and more users! ● Lifestyle/Female ● Higher engagement (screens/ me) ● Layalina Play Newsstand edi on generates 3x the visits of the combined iOS and Android mobile applica on
Confidential + Proprietary Mobile content distribution
Mobile apps | Mobile web | 3rd party platforms
your logo
Confidential + Proprietary Faster Content + Open Distribution
Accelerated Mobile Pages
Alexander Bregman Strategic Partnerships EMEA [email protected]
Privileged and Confidential - Do Not Forward UI Today
For the first time this summer, more Google “ searches were completed on mobile devices than desktop computers
Amit Singhal, August 2015 ” Performance
of people abandon a website that 40% takes more than 3 seconds to load So we need something...
⚡ ✔
Fast Easy to Mobile Embrace the Gives strong implement Friendly open web Incentives Introducing Accelerated Mobile Pages
Web pages, today Accelerated Mobile Pages What is AMP?
HTML5 JavaScript CSS3 Global Proxy (AMP HTML) (AMP JS) (Custom styling) Cache (AMP Cache) How does it work?
HTML
CMS
AMP-HTML
Sped up by the AMP Cache
Ad revenue and analytics Your website...
Without the AMP cache With the AMP cache
Edge server
Edge server Edge server Web server Web server
Edge server Edge server
Edge server
Edge server
Local copy of your assets
AMP-HTML on Google Search driving content discovery
Google will display articles created using AMP-HTML in new carousels on search…
g.co/ampdemo Illustrative Mocks
Google News Google Now Play Newsstand Now On Tap
…..and ultimately across multiple Google surfaces. Join the AMP initiative!
www.ampproject.org Alexander Bregman Strategic Partnerships EMEA [email protected]
Confidential + Proprietary