Mobile content distribution Play &

Alexander Bregman Strategic Partnerships EMEA [email protected]

FIPP Middle East and Africa

Confidential + Proprietary Mobile content distribution

Mobile apps | Mobile web | 3rd party platforms

Confidential + Proprietary Mobile content distribution

Mobile apps | Mobile web | 3rd party platforms

your logo

Confidential + Proprietary Newsstand

A single destination on mobile devices to discover and consume great content from leading publishers around the world

Confidential + Proprietary Google Play Newsstand

Magazines | Free content | Premium content

Confidential + Proprietary Play Newsstand by the numbers

100M 30 day active users

1 Billion+ installs

900+ publishing partners

Confidential + Proprietary Play Newsstand app Google Play store iOS + Android

Confidential + Proprietary Play Newsstand app Just Google Play apps in MENA? iOS + Android

Confidential + Proprietary *Bahrain, Egypt, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, United Arab Emirates NOW LAUNCHED Google Play store for Books and Newsstand in Play Newsstand app iOS + Android MENA*!

Confidential + Proprietary ...and many more

Confidential + Proprietary Monetize: via high-value ad formats Mobile in-article ads Native Ads in Rectangle ads in collections collections

Confidential + Proprietary Monetize: via content sales

Metered Access Paywall/Subscription Support Single Copies

Confidential + Proprietary Diverse content mix

Business & Finance News Sports Tech

Confidential + Proprietary World Class Partnerships

...and many more

Confidential + Proprietary Newsstand global footprint

39 live Play Newsstand countries = content vertical launched in Play Store

Newsstand app available in 190+ countries Confidential + Proprietary 12.25.2015

Best in breed on Android phones

Confidential + Proprietary Case study

Anas Abbar CEO and co-founder

Confidential + Proprietary 7awi Porolio on Google Play Newsstand

4% incremental visits 13% incremental visits 3% incremental visits 3.5% incremental visits 2% incremental visits 19 screens/visit vs. 11 16 screens/visit vs. 5 4.6 screens/visit vs. 6.62 11.5 screens/visit vs. 13.35 14 screens/visit vs. 17 5:26 mins vs. 3:18 3:07 mins vs. 2:04 1:23 mins vs. 1:21 3:13 mins vs. 2:34 4:22 mins vs. 3:00 77% returning 63% returning 37% returning 59% returning 72% returning

Key Takeaways ● It is a PLUS! More visits and more users! ● Lifestyle/Female ● Higher engagement (screens/me) ● Layalina Play Newsstand edion generates 3x the visits of the combined iOS and Android mobile applicaon

Confidential + Proprietary Mobile content distribution

Mobile apps | Mobile web | 3rd party platforms

your logo

Confidential + Proprietary Faster Content + Open Distribution

Accelerated Mobile Pages

Alexander Bregman Strategic Partnerships EMEA [email protected]

Privileged and Confidential - Do Not Forward UI Today

For the first time this summer, more Google “ searches were completed on mobile devices than desktop computers

Amit Singhal, August 2015 ” Performance

of people abandon a website that 40% takes more than 3 seconds to load So we need something...

⚡ ✔

Fast Easy to Mobile Embrace the Gives strong implement Friendly open web Incentives Introducing Accelerated Mobile Pages

Web pages, today Accelerated Mobile Pages What is AMP?

HTML5 JavaScript CSS3 Global Proxy (AMP HTML) (AMP JS) (Custom styling) Cache (AMP Cache) How does it work?

HTML

CMS

AMP-HTML

Sped up by the AMP Cache

Ad revenue and analytics Your website...

Without the AMP cache With the AMP cache

Edge server

Edge server Edge server Web server Web server

Edge server Edge server

Edge server

Edge server

Local copy of your assets

AMP-HTML on driving content discovery

Google will display articles created using AMP-HTML in new carousels on search…

g.co/ampdemo Illustrative Mocks

Google News Play Newsstand Now On Tap

…..and ultimately across multiple Google surfaces. Join the AMP initiative!

www.ampproject.org Alexander Bregman Strategic Partnerships EMEA [email protected]

Confidential + Proprietary