Experience UK A guide to creative excellence in visitor attractions

2019

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Withdrawn 2 Experience UK Experience UK 3

Contents

Visioning 4 Planning 10 Designing 16 Exciting 22 Engaging 28 Advising 36

There’s much more online... For a comprehensive online directory of UK expertise, creativity, products and services for the experience economy, visit A guide to creative excellence www.experienceuk.org in visitor attractions

The UK is a global leader in the experience economy – the creation and operation of visitor attractions such as museums, galleries, science centres, heritage sites, zoos and aquaria, and theme parks

It is home to many world-class visitor supply or management consultancy, attractions whose success is built the UK has companies able to deliver on the imagination, ingenuity and these capabilities with experience, expertise highlighted in this brochure know-how and cultural sensitivity. UK Trade & Investment – skills which UK companies are keen to offer attraction developers all A brochure of this size can only offer a snapshot of what the UK can offer – UK Trade & Investment is the UK Trade & Investment offers Withdrawn 17 May 2019around the world. but it will hopefully serve to illustrate Government Department that helps expertise and contacts through its Whether a project calls for feasibility, the country’s leading status in this UK-based companies succeed in the extensive network of specialists in architecture, construction, exhibit fast-growing sector. global economy. We also help overseas the UK, and in British embassies and design, interpretation, equipment companies bring their high-quality other diplomatic offices around the investment to the UK’s dynamic world. We provide companies with the economy, acknowledged as Europe’s tools they require to be competitive best place from which to succeed on the world stage. in global business. Front cover: Aerial view of London buildings at night To find out more, scan this with the London Eye code with your smartphone. www.ukti.gov.uk Left: A scene from War Horse at the New +44(0)20 7215 5000 London Theatre 4 Experience UK Experience UK 5

2019

May 17 Dubai skyline

Case Study creative businesses and the to a community of local creatives. ecosystem of micro and major TFCC’s response: to conceptualise Tom Fleming Creative companies seen in major cities a set of flexible hubs for creative Consultancy elsewhere. TFCC has worked entrepreneurs. Similarly, Dubai lacks to identify the key elements specialist knowledge platforms for Based in London, Tom Fleming that constitute a successful the creative industries, so TFCC Creative Consultancy (TFCC) is a Visioning cultural district in other areas has devised a curated programme leading practice for developing of the world, adapted them and of talks, surgeries, showcases and cultural, entertainment and leisure identified specific opportunities some targeted resources such as a districts across the world. Many for distinctiveness and innovation new media and IP library. Moreover, Great ideas – and the ability to make them come alive – of its projects involve research, for a high rise, vertically integrated Dubai does not have the mix of feasibility and planning activities are the foundation for every successful visitor attraction Withdrawn model in a new-build tower close to specialist rehearsal spaces, editing for cultural districts where there Dubai’s World Trade Centre. suites, digital printing studios and is already considerable cultural collaborative hack spaces. Therefore, and creative activity underway in Visioning is the first, vital component There are many companies in The project, which is still in the TFCC has developed a business the city in question. However, in in the development of a visitor the UK that offer this expertise. planning phase, has required TFCC model for them to be co-located the case of Dubai, TFCC has had to attraction. Embryonic ideas have They have played a key role in to identify points of differentiation within this new cultural district envisage a cultural district almost to be fully defined, researched the proposing and development that will give this development a which, when completed, will be the from scratch. and developed before they can of concepts for leading visitor unique market position as part go-to place for mobile creative talent of the wider agenda to establish be brought to life and become a attractions both at home and Its work in the Emirate has involved and discerning cultural audiences. Dubai as a global creative city. For reality. Originality and innovation are abroad, including the world-famous conceptualising how to fast-track example, the Emirate currently lacks fundamental, but so are feasibility Eden Project in Cornwall and the development of a cultural www.tfconsultancy.co.uk those informal co-working spaces and sustainability. Success is often numerous cultural district projects district without the luxury of the where mobile international creative down to 10 per cent inspiration and across the globe. type of embedded community businesses can turn up and plug in 90 per cent perspiration! of local cultural organisations, 6 Experience UK Experience UK 7

Case Study Formative evaluation with Saudi London and Techniquest, Cardiff, teenagers and teachers supported in addition to training in Saudi KCA London the development of a coherent Arabia. The training was supported vision that united stakeholders and by robust operational planning, KCA London is a partnership of a multidisciplinary project team, retail consultancy, communication designers, learning specialists ensuring the content was culturally strategies and visitor programming. and experienced operations relevant and that the planned KCA London continues to work managers which works worldwide experiences truly connected. closely with Mishkat, supporting to define, develop and deliver this talented and enthusiastic team compelling visitor experiences. This early work spearheaded to succeed in their mission – to The team’s background of working ongoing content messaging, inspire a new generation of Saudi in national museums and science interpretation planning and an Arabian energy innovators. centres underpins its approach, operational infrastructure. KCA championing message-driven London championed the design www.kcalondon.com design, content that is accessible and content throughout the project and truly engaging, and operational lifecycle, safeguarding the integrity and financial sustainability. of the science, the robustness 2019 of the exhibits and the design Recent international projects language of the destination. include the new Mishkat Interactive Center for Atomic and Renewable Enabled by the client’s commitment Energy in Riyadh, Saudi Arabia. to staff excellence, KCA London Heydar Aliyev Center, Baku Working closely with local partners led the recruitment process for the May National Talents, KCA London led core Mishkat team and delivered the content, design and operational a series of training programmes set-up of this world-class science designed to orientate, inspire Case Study AEA is known to approach cultural centre, which was transformed and build capacity. This included 17 planning with a holistic perspective, from a 4,200sqm retail space in placements at the Science Museum, AEA Consulting addressing issues such as capital only nine months. cost and space programme or London and New York-based AEA brief through the lens of mission; Consulting worked on the early programmatic content (a detailed concept and business plan for the understanding of how the building recently opened Heydar Aliyev will be used); audience and visitor Center, a 619,000sqft cultural profile (a realistic understanding facility designed by Zaha Hadid of who will use the building and in central Baku, Azerbaijan. The in what numbers); and operating complex features a museum viability (how much it will cost designed for state-of-the-art to operate and what are the temporary exhibitions of modern anticipated sources of funds). and contemporary international Withdrawn The company also emphasises and Azeri art; a conference centre sensitivity to local context, and with three auditoria; and a media so its work on the Heydar Aliyev and library centre. AEA developed Center was based on extensive the concept and preliminary research and time on the ground programming strategy for the in Baku visiting cultural and Center; then a detailed space educational facilities and listening programme and schedule of to stakeholders to understand local accommodation; business plan; and needs and opportunities. an in-depth implementation plan. The Center opened in 2013 – some www.aeaconsulting.com six years after the initial feasibility work – and is receiving substantial Mishkat Interactive international press coverage and Center, Riyadh praise. 8 Experience UK Experience UK 9

Case Study including New York, Paris and Shanghai, to assess their cultural BOP Consulting resources and exchange strategic Operating internationally from ideas. offices in London, Edinburgh, Components of WCCF include an Shanghai and Taiwan, BOP online platform Consulting has an impressive track (www.worldcitiescultureforum. record of planning ambitious new com) for disseminating data on 60 venues. As well as advising on cultural indicators and effective numerous major projects practice by member cities; an in the UK such as the London 2012 annual summit in which member Olympic Park, the company has cities discuss and learn from each carried out a significant amount of others’ cultural plans and projects; overseas work. a World Cities Culture Report, In Shanghai, for example, the published every three years 2019 company is developing an as a compendium of data and operation management proposal analysis; and an ongoing series of for the West Bank Oil Tank collaborative research and policy Performing Arts Centre, which aims events and publications. to become a globally renowned By bringing their cultural expertise new cultural landmark for China’s May and knowledge together, the biggest city. participating cities have created an In 2012, BOP was commissioned effective research and policy forum by the Mayor of London to carry to address the role that culture 17 The Olympic Museum, plays in their cities and to unleash Lausanne out research for the World Cities Culture Report in collaboration its full potential. The client knew that they wanted Metaphor responded flexibly to Case Study with the 12 cities included in it. The to move the museum in new the developing project, fulfilling www.bop.co.uk initiative has expanded to become Metaphor directions, putting it at the heart of assignments such as shaping the the World Cities Culture Forum the Olympic movement and making vision, storyboarding, scripting and Metaphor is a leading (WCCF), a global collaborative it as expressive as possible of the creating the feasibility studies. It masterplanner and designer for project involving 22 major cities, brand and spirit of Olympism. took the project to scheme design museums, historic houses, city Working creatively and innovatively, and then created the international quarters and cultural projects World Cities Culture Summit, Metaphor reshaped the vision and competition where, in the spirit worldwide. Over the last four years, Istanbul 2013 the story of the museum, creating of Olympism and fair play, global the London-based company has an emotional journey for new teams competed for the detailed used the power of a great story audiences with new interpretations. design and build contracts. retold to transform the Olympic Withdrawn Museum in Lausanne, Switzerland It developed the concept for the www.metaphor.eu into an Olympic Campus that Olympic Campus and study centre, consists of a park, an Olympic walk, worked with the architects to a club, a museum, a study centre, shape the building and with the a Garden of Records and a sacred curators to develop the schematic site, the only place where the display concepts, and designed and Olympic Flame burns perpetually. curated the Olympic Park with the landscape architect. 10 Experience UK Experience UK 11 Planning The UK is an internationally renowned provider of research and planning expertise

As with any major project, the key to devising and operating a successful visitor attraction is in-depth preparation and evaluation.

The initial concept needs to be fully explored and tested, with research 2019 carried out into market demand and economic feasibility. Moreover, the right location needs to be identified, taking into consideration how the new development will affect the local economy and fit into any May regeneration plans.

The need for research and 17 Olympic Stadium, planning doesn’t stop after a visitor The London 2012 Games attraction has finally been opened to the public. Once up and running, it has to be regularly evaluated to Case Study round entertainment area that will Other overseas projects include ensure that it is performing at its make a significant contribution to Soccer City Johannesburg, where full potential and will continue to Vision by RP (The the Emirate’s established local and Vision by RP was commissioned to achieve its targets. Russell Partnership) international tourist offer. identify the elements of a world-class experience for visitors, spectators The UK is a world leader in providing Vision by RP has been operating Graham Ellis, business consultant and fans who visited the complex this kind of expertise. It has a large for over 10 years within the global at Vision by RP, said: “We for the 2010 FIFA World Cup, and number of consultancy firms that leisure industry, providing specialist independently evaluated the Sentosa Island Singapore, where the can carry out economic impact market insight and strategic feasibility of developing Dubai company carried out market and and feasibility studies, offering business support to destinations, Parks. A business plan was psychographic analysis of what will invaluable market research, resorts, theme parks, venues and Withdrawn prepared which demonstrated how become a major tourist destination analysis and advice on such attractions. a healthy return for investors could in the Asia-Pacific Region. areas as funding, pricing, ticketing, be achieved quicker than the usual The London-based company, part competitor activity, potential 25-30 years payback period. An www.visionbyrp.com of The Russell Partnership, recently customer numbers, financial infrastructure levy and establishing completed a major appraisal and sustainability, strategic a destination management business plan for Dubai Parks, development and legacy. company ensured the development a large-scale development in was fundable.” Furthermore, some of the world’s Jebel Ali, Dubai. Dubai Parks will most innovative visitor-attraction become a major tourist destination, assessment techniques and delivering state-of-the-art improvement programmes are attractions and creating a year- devised and supplied by UK companies – ensuring that operators can successfully plan for the future. 12 Experience UK Experience UK 13

Case Study the performance criteria for the the entire architectural design Case Study process, thereby ensuring that new museum building so that the DDA Natural History architectural team was then able every detail of the new building Museum to make the best use of a confined was fit for purpose. As a world Oxford-based firm DDA (David physical site. The resulting building authority on the development During 2011 and 2012, a cross- Dixon Associates) has worked arranges collections stores and of facilities for the care, study disciplinary team from London’s with scores of cultural and heritage science facilities in a vertical tower and public engagement of Natural History Museum (NHM) organisations in the UK and overseas above the public galleries, freeing museum collections, NHM’s worked with the University of to help them generate more income up valuable space at ground level organisational focus on keeping Singapore and their design team, and save costs through strategic for visitor circulation while also pace with changing trends in the led by W Architects Pte, on the investment in management and allowing room for future expansion. understanding and communication development of the new Lee Kong technology for marketing, sales, The vertical element of the building of the natural world ensures that Chian Natural History Museum, administration and fundraising. is clad with stone and foliage, it remains a thought and practice due to open in 2014. thereby creating a strong visual leader in both scientific research Current Dance and Music In 2011, the City Council of The Hague The Museum was involved from the signature for the museum and and catering to the needs of the Centre, The Hague in the Netherlands commissioned outset of the project, developing revealing its purpose as a centre modern visiting public. DDA and its Dutch2019 partners, online public survey and researched The City Council has subsequently an organisational masterplan that for the study and discovery of the Leenaers Verloop (LV), to undertake comparable cultural centres in other asked DDA to continue working integrated collections and research natural world. www.nhm.ac.uk a study into the feasibility of finding countries. The resulting report on the project to create a brand, needs, the public offer and museum A great many technical and private finance to contribute to the showed how private-sector funds develop funding relationships and operations, and the estates professional experts were part of proposed development of a new could be generated, how research the alternative functions, in order to ensure that NHM’s advisory team, and they €190m Dance and Music Centre in co-ordination with the resident commercial concepts. the new museum building could May continued to provide support and the heart of the city. DDA and LV cultural companies could be be designed as a state-of-the-art undertake peer reviews throughout interviewed many top-level business managed, and offered alternative www.ddassociates.eu facility. This process defined all leaders, wealthy individuals and funding models including 17 cultural managers, conducted an commercial partners.

Case Study In Denmark, for example, Also in Denmark, the company, Morisetti Associates, as part again as an affiliate of ECA, Morisetti Associates of the Entertainment + Culture carried out a market and financial London-based Morisetti Associates Advisors (ECA) team, carried out feasibility study for a LEGO Brand is a specialist consultancy which a preliminary assessment of the House in Billund. This involved the provides economic and market opportunity to create a new Natural evaluation of alternative sites for analysis and development advice History Museum in Copenhagen the Brand House and undertaking for the attractions, leisure and through the combination of three a market analysis and estimate of entertainment sectors. Since existing museums. The work potential attendance and projecting Withdrawn its establishment in 2010, it has included case study reviews of operating performance. The project worked on a number of overseas major natural history museums is currently at the design stage, with projects across Europe and the throughout Europe, in addition to the LEGO House expected to be Middle East, supporting clients an evaluation of the proposed site, open to the public in 2016. by informing better decisions for an analysis of the available markets www.morisettiassociates.com attraction development. and attendance and income projections. The museum is set to open in 2018.

Natural History Museum, London 14 Experience UK Experience UK 15

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Case Study But the huge acclaim surrounding Associates advised on branding the opening represented a triumph and identity. Olympic Museum for the UK. This state-of-the-artWithdrawn facility In December 2013, after almost London-based Metaphor oversaw demonstrates how UK companies, two years of work, the redeveloped the master planning; Manchester working creatively together, can Olympic Museum in Lausanne firms Mather & Co and Centre turn a vision into a reality, bringing opened its doors to the public. Screen provided, respectively, the ideals and stories of the Olympic Although sited in Switzerland the design of the museum and movement to the world. and celebrating global sporting AV software; York’s Paragon achievement, the museum is a Creative was contracted for shining example of British brilliance design development and fit out in the experience economy. of the museum, including displays, Doubling the size of museum and model making, graphics, props making it a showcase for one of and interactive; AV hardware came the world’s greatest brands was a from Dartford company Electrosonic and London-based Jane Wentworth The Olympic Museum, challenging brief. Lausanne 16 Experience UK Experience UK 17

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Hong Kong Maritime Museum

Case Study floors, with leading-edge interactive Educational partnerships were also Haley Sharpe Design experiences and magazine- fostered during the development Designing styled graphics highlighting of the project, with one exhibit area International design consultancy Port Canaveral’s diverse human being handed over to local City The UK is a global leader in the design and construction hsd delivers transformative visitor and natural history, as well as University students to provide a of visitor attractions and cultural districts, both at home attractions, heritage experiences providing a gateway to other bespoke animation theatre. and museum environments around regional attractions. Technology The contemporary design language and abroad the world. Its team, headquartered has been thoughtfully selected to and sensitive display solutions Withdrawn in Leicester, encompasses a range maximise message, visitor impact demonstrate the possibilities for of disciplines and expertise which and sustainability and is balanced maritime interpretation. UK designers are considered to The UK is also home to highly in terms of project management. successfully drive projects from with tactile interactives and art www.haleysharpe.com be among the most creative and creative and innovative exhibition As a result, UK architects and conceptualisation to realisation. installations. innovative in the world. designers. The vast array of new designers have to combine exhibition developments in the UK creative genius with business and Recent overseas projects include hsd also provided world-class The country has many acclaimed in recent years provides a diverse management acumen to ensure the delivery of interpretative exhibition design services for the architects who design buildings for showcase for their expertise and their work can be delivered on time and design services for the Port Hong Kong Maritime Museum. visitor attractions, as well as the experience, as does a notable and within budget. Their success Canaveral Welcome Center in Gallery environments were engineering and construction firms and growing number of visitor internationally reflects this ability. Florida, USA, a leading tourist specifically designed to appeal that bring these designs to reality. attractions overseas. attraction for cruise ship to target audience segments, Such is the cutting-edge nature passengers and visitors to the including tourists, specialist of many of these buildings that Attraction and exhibition design is region. Inside the centre, hsd’s interest groups and formal learners. they are increasingly becoming naturally a creative business, but unique creative vision covers four attractions in their own right. also has a very practical side to it 18 Experience UK Experience UK 19

Case Study and graphics for the garden, a wide range of interpretation media for Land Design Studio the Flower Dome, a large-scale Land Design Studio is a cross- immersive HD video environment disciplinary design consultancy demonstrating the impact of a in London that has been creating global temperature rise of five museums, exhibitions and brand degrees in The Cloud Forest Dome, experiences since 1992, using as well as a video-mapped model experiential design to tell stories that describes the environmental through the integration of engineering incorporated in the architecture, narrative, scenography project. Gardens by the Bay was and communication media. awarded the prestigious 2013 RIBA Lubetkin Prize. In collaboration with landscape architects Grant Associates Creative director Peter Higgins and architects Wilkinson Eyre, said: “This project provided Land recently completed the an extraordinary opportunity, 2019 interpretation programme for the encouraging a diverse and cross- City Gallery, Hong Kong highly acclaimed ‘Gardens by the cultural audience to get a better Bay’ in Singapore, which comprises idea of how we need to understand of a 52ha thematic garden and protect the ecologies of our Oval Partnership, MET Studio incorporating spectacular cool dry planet.” Case Study May added vertical connections in and cool moist conservatories. The www.landdesignstudio.co.uk MET Studio key locations joining floors, with company developed installations MET Studio, one of the world’s slots, view paths and openings Gardens by the Bay, 17 leading experiential design installed in unusual areas to create Singapore agencies, enjoys an international a dynamic and complex space for reputation, with a lengthy list of visitors to explore. The design highly acclaimed master planning, team created three main focus elements, the first of which was car brand’s lineage, power, museum, exhibition, visitor centre, Case Study to evoke the collective memory of craftsmanship and individuality. zoo, special event, retail, AV and Hong Kong residents, via uniquely ray hole architects Visitors take a journey of insight, branding projects across the globe. They include the creation of a Hong Kong features, including red Croydon-based ray hole architects emotion and understanding, stunning new gallery and exhibition market lighting, neon signage and is a firm of specialist attraction starting with the ‘discovery’ of the venue within the existing Annexe old metal folding gates, so that the master planners and architects. rich history of the Bentley marque, of Hong Kong’s City Hall, which exhibition would resonate strongly It prides itself on bringing a descending a spiral walkway around formerly served as office space. As with local people and create a broad and deep knowledge of a 13m-high kinetic installation well as the permanent exhibition sense of immediate ownership. attraction strategy, design and conveying the experience of being areas, the venue also now includes The second was to create spaces implementation in addition inside a mighty engine. Withdrawn a major introductory audiovisual that were complex and challenging to traditional, mixed-use and In contrast, the Rainforest House show space, which doubles as an to encourage visitors to explore sustainable development. in Hannover creates an authentic events and seminar multi-purpose and revisit the exhibit, whilst the third was to make the information The firm is currently active in the representation of the Brazilian hall, with further new space for flow two-way with feedback built Middle East, Southeast Asia and jungle enveloped in a transparent thematic exhibitions on the ground into the exhibit design, reflecting Europe, particularly Germany envelope built from air cushions. floor and an integrated resource the open and engaging nature of where projects include both the Visitors encounter birds, bats and centre on the fourth floor. the planning process. Bentley and VW Pavilions at the insects in a climatically controlled, The limited footprint and restricted automobile-focused brandland - immersive environment. ceiling height of the existing www.metstudio.com Autostadt, in Wolfsburg. Housed www.rayhole-architects.com building created a number of within a green granite shell, the design challenges that were Bentley Pavilion was conceived met with creative innovation. as a treasure house of the luxury Working with joint partners 20 Experience UK Experience UK 21

Case Study auditorium and its corner towers As part of Haworth Tompkins’ complement the bold geometries of ongoing research and development Haworth Tompkins the National Theatre itself. project for sustainable theatre Haworth Tompkins is a London- architecture, it is in discussion with The Shed’s temporary nature based architecture studio with a a number of potential international permits a structure that can be growing international reputation partners to build other Sheds seen less as a building than as for designing beautiful, sustainable around the world. Some of these an event or arts installation - a and effective performance buildings buildings will be demountable to vibrant intervention on London’s such as auditoria for theatre and allow multiple locations. South Bank that will entrance, music. Its portfolio includes The and sometimes bewilder, passers- www.haworthtompkins.com Shed, a temporary theatre building by for a period of 12 months. which forms part of Haworth It has already transformed the Tompkins’ major renovation and way audiences regard the NT extension of the UK’s National and the way in which the Theatre (NT) on London’s South organisation regards its Bank. Like many of the company’s programme and audiences. 2019 projects, The Shed is an exemplar of sustainable architecture. The building invites passers-by The Olympic Museum, Lausanne to explore the venue and step The 225-seat theatre’s simple form inside the NT, perhaps for the was built from recyclable materials “We provided full design services, first time. The Shed’s design and Case Study (with an emphasis on carbon-neutral as well as joinery and fit-out prominent position, combined with ParagonMay Creative Ltd timber) and is naturally ventilated services such as display joinery, the specific programming of new via four towers, so that the energy Corian and solid surface forming, productions, has helped contribute Since 1987, Paragon Creative has take of the building is minimal. The laminating, scenery, theming and to engagement with members earned a reputation as a highly rough-sawn timber cladding refers setworks. In addition, we created of the community who may have 17 successful independent exhibition to the NT’s iconic board-marked over 50 mechanical and electro- previously been unaware of the fit-out, scenic, theming, model- concrete and the modelling of the mechanical interactives, provided theatre’s work. making, interactives and specialist solid surface facility. and installed all the audiovisual The Shed, London hardware, carried out all the model- To date, the company has making and fabricated metalwork been involved in 1,000 projects for the museum displays. worldwide. By far the largest was the recent renovation of The “In short, we lived, breathed Olympic Museum in Lausanne, and even dreamed The Olympic Switzerland, for which Paragon Museum, and very willingly let was the main design and fit-out it take over our lives. Every visit contractor. During the six-month to this museum should yield Withdrawn construction period, 80 per cent something new and fantastic, of the work was fabricated at the and an opportunity to reflect, company’s workshops in York, ponder and wonder at the amazing signed off and then transported human achievement that we have to Lausanne. showcased. We hope that we have achieved that goal.” Head of development Stephen Richards said: “All of Paragon’s www.paragon-creative.co.uk 100,000sqft workshop and 10 departments were utilised in the fulfilment of such a unique project. We developed the initial concepts into detailed designs, which could then be built and installed by our skilled teams. 22 Experience UK Experience UK 23

Case Study The park has seven themed areas of attractions for all ages covering Merlin Entertainments 76 acres – equivalent to 50 full-size The UK’s Merlin Entertainments, the football pitches. There are 15,000 largest European entertainments LEGO models found throughout the company operating in Europe, runs site, which are created out of 50m 100 attractions in 22 countries LEGO bricks. It is an inspirational across four continents. Examples world where the children are the include LEGOLAND® Malaysia, heroes. From LEGO brick-building the first LEGOLAND® Park in Asia experiment centres to indoor and the sixth in the world, which interactive dark rides and roller opened in September 2012. Unlike coasters, the park is a voyage of other Merlin attractions across the discovery for all who visit. globe, it was created in partnership Following the success of the theme with Iskandar Investment Bhd, with park, LEGOLAND® Malaysia’s Water Merlin Entertainments designing 2019 Park opened in the fourth quarter and operating the site. of 2013, quickly followed by the ® LEGOLAND® Malaysia Resort is a LEGOLAND Malaysia Resort Hotel, family theme park with more than both providing truly unforgettable 70 interactive rides, shows and experiences that only Merlin May attractions that offers a full day Entertainment’s central creative of adventure, education and fun. division, Merlin Magic Making, could Almost everything is hands-on, so create. you can push, pedal and program, www.merlinentertainments.biz 17 or steer, squirt and splash, your way through a truly interactive experience – and of course there’s Exciting lots of LEGO building too. UK companies can provide the thrills and spills that will give attraction visitors a day to remember Withdrawn

Thrill-seeking is a major reason youngsters or older visitors keen why many people go to a visitor to rediscover their inner child. attraction. Such excitement comes Fortunately, the UK is well placed in a wide range of forms – from the to satisfy this demand, boasting simple pleasure of walking through world-class specialists in the a maze to being thrown around creation of stimulating rides and and turned upside down as part experiences that delight and excite of a thrill and motion ride. These in equal measure, giving visitors a experiences are proven winners truly unforgettable day out. with customers of all ages, whether they are adrenaline-hungry LEGOLAND® Malaysia Resort Hotel 24 Experience UK Experience UK 25

Case Study As well as accurately realising Case Study Leicester-based Farmer Attraction with a cabaret-style presentation ES Global the creative vision, ES Global Farmer Attraction Development (FAD) conceives, in real time on the many large had to ensure that the Pavilion Development invents and creates new rides and format screens surrounding ES Global provides innovative was completely tourable and immersive experiences for theme the dining areas. Lat’s cartoon and creative solutions for music, capable of being constructed and parks and other visitor attractions. characters, known as ‘Latoons’, sporting, corporate and hospitality dismantled quickly in challenging The company was recently involved come to life and entertain the events, specialising in the delivery locations, such as the top of the with the creation of a themed guests with songs and lively of dynamic stages, temporary Star Ferry car park in Hong Kong dinner-theatre restaurant in Johor interactive chatter. The scenery structures, event overlay and and Central Park in New York, and Bahru, Malaysia, celebrating surrounding the diners was hand expert project management. Based then being moved by sea to the the work of the country’s best- painted to the carefully plotted in London, the company offers vast next destination. The company fully loved cartoonist, Datuk Lat. FAD designs FAD created, faithfully worldwide experience and a wide- met these objectives, devising and masterplanned and designed reproducing Lat’s distinctive style. reaching global network, enabling executing a successful logistics the restaurant’s show, working Lat very closely manages any it to be a local partner on an strategy and achieving a build and closely with Singapore-based show representation of his work, but international scale. fitting-out time of 28 days, from producer Esme Jesudason, and starting on site to handover to the Brighton company Animalive, which quickly accepted the quality of Overseas projects have included client, and a dismantling period 2019 created the live-action animated FAD’s interpretation and allowed the Chanel Mobile Art Pavilion, the of 14 days. cartoon character systems which the company to design the first entirely mobile art pavilion to interact with the restaurant guests. whole restaurant with minimal be toured internationally. ES Global www.esglobalsolutions.com supervision. was contracted to manage the LAT’s Place, Johor The show takes the format of a www.farmer.co.uk design and build process of the May Bahru, Malaysia fine traditional Malaysian dinner 1,200sqm temporary structure, and to tour and install it on behalf of Chanel in Hong Kong, Tokyo and New York. 17 Case Study ”We were delighted to win the “Finding the right vendor is not just contract to supply Danfoss about product; it’s also about trust Simworx Universe with one of our Stargazer and about faith and we have not Simworx is a world leader in motion theatres,” said Simworx been disappointed with Simworx. the design, development and managing director Terry Monkton. Throughout the process we have manufacturing of 3D/4D dynamic “It is a fascinating place to visit for been met with a professional simulation attractions and 4D all ages and I believe the theatre attitude and dedication.” effects cinemas. In 2012, the adds another exciting and fun www.simworx.co.uk West Midlands firm completed element to the overall offering, the installation of a Stargazer 4D as well as providing an additional motion theatre at the Danfoss educational element with the Universe science theme park in chosen film. I’m sure the theatre Denmark, a facility which features will prove to be a popular attraction Withdrawn a total of 28 seats in four, seven- with all who visit.” seater pods, each incorporating a Danfoss Universe’s head of IT and six DOF dynamic hydraulic motion projects, Jakob Kragelund, said: base. The film being shown at the “When we first decided to invest theatre, entitled Journey through in a 3D theatre we knew that we the body, is played through a wanted something more immersive Panasonic digital circular polarising than other parks in Denmark. We 3D projection system for excellent found that the Stargazer was just visual results, while the 4D effects that – the movement is remarkable include on-board wind and water and the sheer sight of our four spray along with bubbles, smoke pods leaves guest in awe. machines, special-effects lighting and 5.1 surround sound. Stargazer 4D Chanel Mobile Art Pavilion motion theatre 26 Experience UK Experience UK 27

2019

Mayan Mirror Maze May Adventure, PortAventura Case Study hidden treasure and artefacts, and Adrian Fisher escape to tell the tale. The temple 17 Design Ltd hides its secrets with thousands of identical passages and corridors Since 1979, Dorset-based maze that make it seem much larger creator Adrian Fisher Design has inside than it really is. been transforming the traditional Company founder Adrian Fisher is idea of getting lost into state-of- internationally acknowledged as the-art attractions, experiences and the world’s leading maze designer. Example of a Murphys adventures, each with a compelling At PortAventura he succeeded in Waves machine in action storyline. The company’s portfolio of providing an engaging experience over 600 mazes can be found at the has enjoyed continued growth Grand Sight Water Park in Lishui within a limited building space, yet Case Study world’s finest palaces, castles, visitor throughout the Chinese leisure and at the OCT Water Parks in offering a complete and immersive Murphys Waves Ltd attractions, landscapes and city sector having completed projects Shanghai and Wuhan. story which satisfies and entertains centres across 32 countries. China is a particularly successful such as Shanghai Dino Beach visitors, and encourages repeat visits. The designWithdrawn and technical expertise market for Murphys Waves, a (1996), which boasts the world’s Designed with the active creative provided by Murphys Waves Recent overseas projects have world leader in the design and largest pneumatic wave pool at input of the client, it was fast-tracked remains in big demand throughout included the Mayan Mirror Maze manufacture of high-quality wave- 55m wide, and many other smaller and took less than 12 weeks from China, with the company currently Adventure, a strongly themed multi- machine generators and specialised projects throughout the late 1990s concept to public opening. working on no less than five new sensory experience that opened at surf-generator systems. and early part of the 2000s. PortAventura, Spain’s leading theme and soon-to-be-announced www.mazemaker.com In more recent times, the firm park, in April 2013. Visitors become The Glasgow-based company has water-park projects. has designed and supplied its wave intrepid travellers who enter a been operating in the Chinese machines to high-profile clients www.murphyswaves.com ‘forbidden’ Mayan temple to explore market since 1995 when it installed such as MGM Galaxy Casino & its internal passages, discover one of the first wave machines in Resort in Macao, while its record- the country at Sun Island Water breaking Point Break Surf System, Park on the outskirts of Shanghai. which can produce waves up to Since then, Murphys Waves 3.3m high, can be found at the 28 Experience UK Experience UK 29

Hypnotic Brass, Hay Festival, Cartagena Engaging

In order to be a success, a visitor attraction must engage, educate, entertain and inspire its customers

UK specialists have a world-class In particular, UK companies 2019 ability to meet these objectives are among the leaders in the in stylish, innovative, memorable production of audiovisual and and culturally sensitive ways, multimedia programmes, apps working closely with clients to and aids and the supply of the reflect the needs and expectations equipment and software to of the audience. Their capability is operate and display them. They May demonstrated by their leading role are also an unrivalled source of in producing cutting-edge, stylish expertise and advice on how to displays, and highly interactive and protect and conserve museum 17 Case Study The city itself has also now reached imaginative exhibits, presentations, objects and exhibits. Hay Festival out across Colombia through its programmes, tours and experiences magnificent public library system, in visitor attractions in Britain Hay Festival is a global not-for- which holds Hay Festival parties and beyond. profit British organisation that runs at public screenings all around the cultural festivals and projects in the country. There is an indigenous UK and overseas. Examples include culture branch of Hay Festival now working with the local heritage in Riohacha; an environmental industries in Cartagena, Colombia, programme - Hay Verde - in to develop the cultural offering of Medellín; a partnership with the the coastal city which now boasts universities in Bogotá that puts on a music festival, a new film festival seminars and lectures; and a new and its own Art Biennale. Alongside collaboration with the tiny town Withdrawn the events in the picturesque of Aracataca based on the literary setting of the old town, Hay work of Gabriel García Márquez, Festival works with development its most famous son. organisation Plan International to www.hayfestival.com arrange workshops, performances and the establishment of libraries in the barrios around Cartagena. 30 Experience UK Experience UK 31

Case Study Case Study interpretation approach to ensure the The interpretation of the attraction responded to the needs Riverside’s hugely diverse Southbank Centre Event of its diverse audience. collection is based on a ‘story Southbank Centre, a complex of Recognised as pushing the display’ concept. Each object is The platform for interpretative artistic venues in London and boundaries of existing practice interpreted in the context of a planning was the proposed Europe’s largest centre for the arts, and exploring new ways to connect specific story, with many related overarching theme of ‘Glasgow regularly helps to produce themed with audiences, Event is Europe’s objects and media tied into the on the Move’. The museum and festivals in overseas markets. In leading exhibition design group. Its same display. The design language its objects are predicated on June 2013, it developed the first portfolio includes the creation of was created to have an enormous the idea of transport. However, Southbank Centre in Pelourinho the Riverside Museum in Glasgow, amount of scalar and narrative that most fundamental notion of Festival in Salvador, Brazil, in Scotland – the winner of the flexibility; the system unites the transport – a sense of movement partnership with NEOJIBA (the State European Museum of the Year collections with all the relevant and travel – is often not suggested Youth and Children’s Orchestra 2013. The Riverside team wanted to interpretative media, including at all by museum exhibitions. Event Centres of Bahia) and the British create a magnet cultural attraction sound, light, text, projection and therefore employed a broad set Council. This was the culmination which drew on the strengths of its graphics. The overall effect is of a of tactics across the collections of over 12 months working closely collections of some of the world’s powerfully intuitive environment in 2019 that inferred, implied and induced with the Pelourinho community, finest cars, bicycles, ship models, which a very broad range of objects the infinite quality of the objects’ supported by local NGOs. trams and locomotives, previously and media feel equally ‘at home’. original medium. In conjunction housed in Glasgow’s old Museum of with the museum curators, Event www.eventcomm.com Southbank Centre’s work was Transport, to conceive imaginative, developed a conceptual framework innovative in bringing elements lively and inspiring displays. of the local creative community May of ‘Streets’ (the closed system of together for the first time, which Large objects required careful Glasgow’s transport), ‘Connections’ was achieved through a long-term considerations of space and (the interplay with its surroundings) partnership approach. The festival accessibility (both physical and and ‘Crossings’ (the wider world) also introduced novel ideas about 17 intellectual), with a paramount which resonated with the objects. programming and presenting need to display them in a manner From this broad picture a number artistic content, with all partners encouraging engagement and of structures developed. learning new cultural practices. participation. Event used a layered This was made more challenging by the limited infrastructure available to support events.

A key area of development was to transform limited or negative attitudes towards disability. These challenges were addressed through a number of strategies, including making simple physical changes Withdrawn such as installing a ramp on the main stage in the festival square Southbank Centre, London for the first time. with NEOJIBA and two local dance received English lessons and The final festival was a 12-hour companies using disabled and non- completed the UK Arts Award. continuous event involving 22 disabled dancers. This training is part of a four-year performances, 30 young trainees project that will see three further and two stages, and welcomed an For eight weeks before the festivals in Brazil and give young audience of 5,000 to experience a festival, Southbank Centre ran the Brazilians valuable skills and mixture of both popular and very Academia de Festivais (Festival qualifications ahead of the Rio 2016 unfamiliar artistic content. Highlights Academy), training 30 local young Olympic and Paralympic Games. included several collaborations people to support programming, between UK and Brazilian artists, technical production and event www.southbankcentre.co.uk such as cellist Oliver Coates working Riverside Museum, management. The trainees also Glasgow 32 Experience UK Experience UK 33

Case Study able to host, join in and help teach In addition, the costume body skiing to children, as well as have was made in two halves rather Rainbow Productions added flexibility to move and dance than kept as a whole. This made it Visitor attractions and museums in stage shows at purpose-built easier to use and wash and allowed constitute key clients for Rainbow theatres within all the ski resorts. different-height performers to wear Productions, a 30-year-old The client also required versions the outfit. London firm specialising in the of the character costume that enabled two different head designs Other major projects for Rainbow replication of artwork designs into Productions include its licensing custom-made walk-about mascots to attach onto the one core body design. This meant that Rainbow agreement with the London commissioned for uses such as Organising Committee experiential marketing campaigns Productions had to be extremely innovative in its approach. of the Olympic and Paralympic and stand-alone entertainment. Games (LOCOG) to manufacture The company is also the UK’s The company delivered a product costumes for and manage the official supplier, under licence, that proved flexible and lightweight, personal appearances of of personal appearances by over as well as sympathetic to the Wenlock and Mandeville, the 100 famous children’s characters, environment it was to be used in, mascots for London 2012. 2019 managing the presence of these with much attention paid to the character costumes in a range selection of fabrics. For example, www.rainbowproductions.co.uk of environments, including a waxed griffine fabric (juggling- entertainment programmes at ball material) was purposely visitor attractions. incorporated up inside the costume May Internationally, Rainbow Productions so that it could be easily wiped, was recently commissioned by cleaned and maintained after being Swedish client SkiStar AB to create used in snow/slushy conditions. Valle the Snowman character Fabrics were also chosen with the 17 costumes for use across the need for added durability in mind company’s ski resorts. In addition – given the ski-slope terrain – and to the character being used as part breathable where possible to avoid of brand marketing campaigns possible mildew. and to entertain families, a key section of the brief included that Valle the Snowman needed to be

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Valle the Snowman 34 Experience UK Experience UK 35

Case Study Casson Mann was commissioned Casson Mann storyboarded and Case Study chosen because we were able to to open up access to the museum, commissioned all the new media, work creatively and effectively with Casson Mann which was established in the 1970s, including interactives. imagineear multiple loosely connected teams Casson Mann, a London-based and to create a completely new imagineear is a dynamic, full-service to make the project a success. practice of interior architectural exhibition designed to inform, A further innovative commission interpretation company offering Working closely with sponsors, we designers specialising in museums engage and inspire the next was a material for the rooms that multimedia tours to arts and secured outstanding interviews, and exhibitions, has worked on generation of visitors through represented wallpaper. This needed sporting venues, cultural sites and and in coordination with the projects in Europe, the USA and a carefully orchestrated meld to be sufficiently durable to survive visitor attractions around the world. operations teams we were able to the Middle East. Examples include of artefacts, animations and 15-20 years without replacement. Founded and based in London, develop tools including interactive the Benjamin Franklin Museum interactives. Their aim was to Casson Mann’s solution was a with regional headquarters in maps. In such ways, we simplified in Philadelphia, where, with create an experience that would material made from compressed Amsterdam and Tel Aviv, imagineear the experience of visiting a very AEA, Casson Mann worked on a let visitors feel that they had recycled soft-drink bottles with a uses its experience to drive large indoor and outdoor site, feasibility study to explore fresh taken Franklin off the shelf and digital printed pattern layer. This innovation, and create additional which visitors navigated on foot, ways of looking at the life and had actually met, if not smelt, ‘ribbon’ runs from the museum revenue streams from rental and by car and by cable car. work of Franklin, one of the USA’s the man behind the myth. This entrance to the end of the exhibit – retail models, both on- and off-site. “Similarly, we worked closely Founding Fathers. was achieved by building a three- visually gluing the exhibit sections dimensional portrait, looking at him together and guiding the visitor 2019 In 2012, the company was involved with the front desk and web from as many angles as possible, through the space. with the once in a decade, staff, and were able to embed exposing character flaws and six-month-long Floriade show in the interpretation guides deeply inconsistencies as well as exploring www.cassonmann.co.uk the Netherlands, an international into the commercial offers of the his extraordinary achievements. showcase for some of the world’s site. This allowed us to aggregate May best horticulture. imagineear numerous revenue streams into a produced six apps which visitors highly valuable activity. By being could download, and rich media creative in how we worked with pre-loaded guides which they could multiple stakeholders, we delivered 17 collect on site. a guide that worked well on every possible level.” Founder and chief executive Andrew Nugée says: “Floriade www.imagineear.com required a tremendous volume of content to be available to a huge number of people. imagineear was

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Benjamin Franklin Museum, Philadelphia 36 Experience UK Experience UK 37

Case Study the British Museum in areas such Furthermore, the British Museum as facilities management, space is supporting the research and British Museum planning, security strategy and development of the storylines and logistics. content for the ZNM’s permanent The British Museum, a museum in galleries, using its visitor- London dedicated to human history In addition, the British Museum focused approach to exhibition and culture, offers a wide range is working on all dimensions of design and interpretation. Its of expertise across all aspects business planning for the ZNM’s Public Engagement team is also of heritage management. It is functions in the UAE context – from developing formal and informal currently working as a consulting situational analysis and options learning programmes for the ZNM, partner on the development appraisal, to detailed operational which aim to maximise visitor of the Zayed National Museum and budget planning. This also engagement with exhibitions and (ZNM) in Abu Dhabi, United Arab entails developing the ZNM’s HR collections and support the UAE’s Emirates (UAE), set to open in strategy and policy and detailed national curriculum. 2016, providing expert advice and staff structure, and delivering guidance on a full range of issues. recruitment advice to the client and www.britishmuseum.org the ZNM’s future operating body. One of the British2019 Museum’s key roles on the project is architectural The British Museum is also liaison. It is working with Foster + providing advice on all aspects Partners, London, to develop the of collection management for technical and operational briefs the ZNM project, including digital for the design and construction of assets, collection management theMay ZNM, providing information on systems, photography and loans museum standards for every part liaison for the permanent displays, of the new facility. This includes and in the collections aspects of advising on building operations the operational planning of the 17 using specific expertise across ZNM building and facilities. Advising The UK shares its wealth of knowledge in the experience economy sector with partners across the globe Withdrawn

Thanks to the UK’s position as UK consultants are in demand a world-class centre for visitor worldwide for this experience attractions, it has built up an and expertise, helping visitor impressive track record in advising attractions and cultural and training organisations running developments across the similar attractions overseas globe develop capacity and in areas such as fundraising, enhance performance through marketing, management, audience their professional advice development, commercial activity and guidance. and curatorial techniques. Glass roof of the Great Court at the British Museum with the Reading Room building in the foreground, London 38 Experience UK Experience UK 39

Case Study The training was delivered through Case Study The Globe’s pricing policy reflects The theatre anticipates growing workshops and discussions as well its strategy of enabling all members its international relationships Science Museum as small group lectures and one-to- Shakespeare’s Globe of the public, whatever their means, exponentially over the next few London’s Science Museum was a one tuition. Participants’ progress Shakespeare’s Globe has a unique to attend its performances and years. At present, it is supporting key partner in a multidisciplinary was monitored throughout the financial model which it hopes to take part in its educational the development of the Gandarela team delivering a comprehensive training and included a series of share with arts organisations and activities. In setting the level of Institute in Brazil, which will include training programme for the role-plays, team exercises, media cultural developments around fees and charges, the Globe a reconstructed Globe Theatre. managers of Malta’s first presentations, written and picture- the world. The London-based gives careful consideration to the As well as sharing its business interactive science centre. Part- based exercises, and creative theatre receives no direct annual accessibility of its educational knowledge, the Globe is looking financed by the European Union’s challenges. Following the delivery government funding and relies on services and theatrical to provide educational resources, Structural Funds, the programme of the training, each participant grants and donations, the income performances for those on low staff and training to its Brazilian was designed and project managed received an evaluation of their from fees and charges in respect incomes. counterparts. by KCA London, and took place performance with specific areas of its charitable activities and from www.shakespearesglobe.com in Malta, at the Science Museum for further development. ancillary and non-charitable trading itself and at Techniquest in Cardiff, initiatives to cover its operating Anthony Richards, head of learning with training focused on enabling costs and to provide the necessary operations at the Science Museum, 2019 a rounded insight into how science investment for future development. says: “It felt like everything centres, exhibitions and staff skill important was covered with skill sets are developed, delivered and with trainers and colleagues and implemented. with belief, commitment and The diverse programme combined authenticity. The project was May theory with practice, offering brilliantly designed and real opportunities for seeing learning in relationships were built, as well action and best-practice examples as ‘capacity’.” of public science engagement. 17 www.sciencemuseum.org.uk

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Science Museum, Shakespeare’s Globe theatre, London London 40 Experience UK Experience UK 41

2019

May 17

Case Study A recent example of flip’s work in accessing the attraction. In flip – disability equality is The Tall Ship at Riverside in addition, it recommended a number in the arts Glasgow, Scotland. One of only five of ways in which access could be Clyde-built ships still afloat in the maximised through the use of Edinburgh-based organisation world today and the only one of multimediaWithdrawn exhibitions. flip works with companies and her kind in the UK, The Tall Ship is As a floating museum, The Tall visitor attractions who want to an independent floating museum Ship at Riverside presents a attract more disabled audiences committed to the preservation number of challenges in terms and employ disabled artists, helping and interpretation of the restored of access; sailing vessels were them remove whatever barriers they steel-hulled barque Glenlee and never designed with access for may face in doing this. This might Glasgow’s maritime history. include carrying out physical and disabled people in mind. However, For The Tall Ship at Riverside, desk-based access audits, delivering by embracing flip’s process, the flip carried out a full-scale access equality training with staff at all attraction was able to maximise the audit, providing an appraisal on levels, shadowing and mentoring inclusiveness of what it could offer how individuals with mobility, employees to embed equality potential visitors. hearing, sight and learning practices and project management impairments might face barriers www.flip.org.uk of specific programmes. The Tall Ship at Riverside, Glasgow 42 Experience UK Experience UK 43

Case Study in 2010 and won a number of awards, including a Fringe First National Theatre and the Stage Total Theatre The National Theatre in London award for Best Ensemble. shares its expertise and know- Similarly, in December 2013 the how with other major theatrical National Theatre announced a organisations across the globe. partnership with the National In 2008, for example, it began a Theatre of China (NTC), which three-year partnership with the will include a Mandarin language Rustaveli Theatre in Tbilisi, Georgia, production of War Horse. The which covered both creative wider partnership is about skills collaboration as well as support exchange, with the NTC particularly and skills exchange, particularly keen to learn from the National in the areas of marketing and Theatre’s experience in the areas fundraising. of marketing, audience development, Senior members of2019 staff from both commercial activity, fundraising, organisations spent significant technical skills and education. The time in both Georgia and London. initiative will include residencies in The partnership resulted in a both Beijing and London for staff production of Do We Look Like from both organisations. Refugees?, a verbatim piece V&A’s Engaging with Museum May www.nationaltheatre.org.uk Audiences course, London by Alecky Blythe made in the International Displaced Persons Case Study focused specifically on the planning Camps around Tbilisi, which was and delivery of learning and public 17 produced at the Edinburgh Festival V&A programmes. A series of eight National Theatre, London The Victoria and Albert Museum modules was developed on how to in London, known as the V&A, successfully engage with museum draws on its wide-ranging visitors. These included sessions expertise to provide professional on interpretation, marketing and advice and support new museum visitor care. Each of the modules developments and capacity-building used hands-on practical experience, internationally. Examples include its observation and discussion. Engaging with Museum Audiences Feedback from the participants course, which was developed in was overwhelmingly positive and response to the growing demand showed that they went away with from museums overseas to develop many new ideas that they felt they Withdrawn capacity in the field of public could implement quickly or develop engagement and to successfully as long-term plans for engaging attract targeted audiences. with their visitors. These included In July 2012, with the support of ‘providing opportunities for local The Bonita Trust, 14 participants communities to develop their from a range of national, regional skills’ and ‘developing additional and independent Indian museums information about putting projects took part in the two-week course on the web’. based in the V&A’s award-winning www.vam.ac.uk Sackler Centre for arts education. The aim was to create a pool of expertise in Indian museums 44 Experience UK Experience UK 45

Case Study Since 2008, for example, the Royal Similarly, in 2012 a partnership was Opera House has had a partnership signed with the Theatro Municipal Royal Opera House with the National Centre for of Rio de Janeiro, Brazil, with the The Royal Opera House in London, the Performing Arts in Beijing, focus being a conference for dance renowned across the globe for China, to work with backstage professionals exploring the value of world-class performances of opera technical and production teams to dance education for disadvantaged and ballet, has forged a number of exchange skills and knowledge. In young children and the role arts overseas partnerships in recent years addition, education projects with and culture can play in regeneration to provide training and exchange local Chinese students took place and social mobility. It was an equal ideas and expertise. around The Royal Ballet tour in exchange of ideas, knowledge 2008, while specialist fundraisers and experience. and marketeers have also shared best practice at a time when these www.roh.org.uk disciplines are relatively new to Chinese theatre professionals. 2019

May Notting Hill Carnival, London, another 17 FEI project

Case Study audiences, and preparing and selling corporate sponsorship packages. FEI The company’s international UK-based international festivals consulting team designed new and events experts FEI recently ideas for a Waterfront Festival, undertook a strategic redesign of a refreshed Street Parade and a The Barnum Festival in Bridgeport, Contemporary Circus Festival. USA. Celebrating the great Paul Timpanelli, BRBC president, American showman PT Barnum, said: “FEI really helped us to deliver the 65-year-old event wanted to the change we needed for the Withdrawn refocus on attracting visitors to the Festival, bringing their international city, driving economic impact and programming experience and creating jobs. FEI worked with the ideas, while taking the community board of directors of the Bridgeport along with our journey of Regional Business Council (BRBC) transformation.” to re-imagine the event, design new programmes, introduce new www.feiuk.com project ideas and engage the wider community in the new strategy.

FEI went on to create a new business model for the Festival, developing a professional Royal Opera House, organisation, identifying target London 46 Experience UK Experience UK 47

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Cover - © Punchstock P.27 - © Courtesy of Adrian Fisher Design Ltd UK Trade and Investment Government and National There’s much more online... Creative Industries Contacts Organisations P.3 - © Brinkhoff Mögenburg P.28 - © Finn Beales For a comprehensive online directory P.4 - © visionaryft P.29 - © Courtesy of Hay Festival Richard Parry Arts Council England of UK expertise, creativity, products P.5 - © Andy Whitaker - Lavadesign FZE P.30 - © Courtesy of Southbank Centre E: [email protected] www.artscouncil.org.uk and services for the experience P.6 - © Courtesy of KCA, London P.31 - © Courtesy of Event Experience and attractions team economy, visit: British Council www.experienceuk.org P.7 - © Hufto & Crow Photographers P.32 - © Courtesy of Rainbow Barrie Harris www.britishcouncil.org/arts P.8 - © Courtesy of Metaphor P.34 - © Courtesy of Casson Mann E: [email protected] P.9 - © Courtesy of BOP Consulting P.36 - © Paul Bradbury Experience and attractions team Department for Business, P.10 - © Goodluz P.37 - © Crown Copyright Innovation & Skills www.bis.gov.uk P.11 - © Courtesy of Vision by RP P.38 - © Courtesy of Science Museum UK Trade & Investment Sector Specialist P.12 - © Courtesy of Natural History Museum P.39 - © John Tramper Department for Culture, P.13 - © Courtesy of DDA P.40 - © Targn Pleiades, Photographer E: [email protected] Media & Sport P.14 - © Courtesy of Paragon Creative Ltd P.42 - © Courtesy of the V&A Sector specialist www.culture.gov.uk P.16 - © scyther5 P.43 - © Courtesy of the National Theatre VisitBritain P.17 - © P&T Group P.44 - © Courtesy of the Royal Opera House www.visitbritain.co.uk P.18 - © Craig Sheppard (Top); P.45 - © Courtesy of FEI © Crown Copyright (Bottom) Trade Associations and Related P.19 - © Courtesy of MET Studio Organisations P.20 - © Courtesy of Haworth Tompkins Association of Amusement and P.21 - © Courtesy of Paragon Creative Ltd Leisure Equipment Suppliers of the P.22 - © Howard Sayer United Kingdom P.23 - © Courtesy of Merlin Entertainments www.alesuk.org P.24 - © Zaha Hadid Architects P.25 - © Courtesy of Farmer Attration Birmingham Chamber of Commerce Development (Top); © Simworx (Bottom) Group - Overseas Fairs Division P.26 - © Courtesy of Murphys Waves Ltd www.birmingham-chamber.com British Expertise Withdrawn 17 May 2019 www.britishexpertise.org Museums Association www.museumsassociation.org

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The Digital Out-of-Home Interactive Entertainment Association www.dna-association.com In association with2019

UKTI British Council UK Trade & Investment is the Government Department that helps The British Council is UK-based companies succeed in the global economy. We also help the United Kingdom’s overseas companies bring their high-quality investment to the UK’s international organisation dynamic economy acknowledged as Europe’s best place from which May for cultural relations and to succeed in global business. educational opportunities. Disclaimer Our work in Arts spans Whereas every effort has been made to ensure that the information in architecture, creative this document is accurate, neither UK Trade & Investment nor its parent17 industries, dance, design, Departments (the Department for Business, Innovation and Skills, and fashion, film, literature, music, the Foreign and Commonwealth Office) accept liability for any errors, theatre and visual arts linking omissions or misleading statements, and no warranty is given or the best of British creative responsibility accepted as to the standing of any individual, firm, talent to deliver innovative, company or other organisation mentioned. high-quality events that © Crown Copyright 2014 provide a showcase for UK You may re-use this information free of charge in any format or medium, artists and companies in strictly in accordance with the terms of the Open Government Licence. new markets. To view this licence, visit: www.britishcouncil.org/arts www.nationalarchives.gov.uk/doc/open-government-licence or email: [email protected]. Where we have identified any third party copyright information in the material that you wish to use, you will need to obtain permission from the copyright holder(s) Withdrawnconcerned. Any enquiries regarding this material should be sent to us at [email protected] or telephone +44 (0)20 7215 5000. This document is also available on our website at www.ukti.gov.uk Published March 2014 by UK Trade & Investment URN UKTI/14/661

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