King County Metro Transit “Spot What’s New” campaign/Fall 2012 1 of 3

Ride Free Area ends 9/29/12 Spot What’s New at Metro

NEW NEW Travel Pay on Networks Entry Pay Spot in front. Exit in Serving West – back. Downtown Campaign logo Serving Buy Ballard–Downtown

Pay Pay in front, What’s exit in back cards at tunnel on on all trips stations* New Entry How you ride buses in King County at Metro changes September 29. Changes big and small Bus riders will now pay when the enter the bus for all trips on Transit, and . Board faster get you there faster and easier. with an ORCA card. In downtown Seattle, buy and reload ORCA cards at Hop on new RapidRide New, re-engineered travel New RapidRide lines, a re-engineered travel network, plus new tools tunnel stations* and Metro Customer Service offices. See complete listing lines to Ballard and West network for better service. like better maps, easier web site, and digital signs, all combine to of locations at www.orcacard.com Seattle. New routes, schedules, and get you there easier than ever. It’s Bus Rapid Transit and runs connections make travel on every 10-15 minutes every day, Metro faster and more reliable. Count on the transportation pros at Metro for safe, reliable service. For More Information: so you don’t need a schedule. We’re dedicated to your satisfaction. In fact, 91% of all riders give www.kingcounty.gov/metro/howtoride With new buses, new stations ORCA gets you moving. Metro the thumbs up! 206-553-3000 * except Convention Place station & stops, free Wi-Fi onboard, air Tap and go with the ORCA card. conditioning and many other It’s the fast, convenient way GET ON BOARD! amenities, it’s the best of Metro. to pay on entry, and you never Try the new and improved Metro. have to worry about cash. Plan a trip, get an ORCA card and more at: www.kingcounty.gov/GetYouThere 206-553-3000

Newspaper ads Transit shelter posters

Web ads King County Metro Transit “Spot What’s New” campaign/Fall 2012 2 of 3

Brochure cover

Wrapped bus Brochure center spread

Bus exterior signage Brochure back cover King County Metro Transit “Spot What’s New” campaign/Fall 2012 3 of 3

Neighborhood-targeted Direct Mail

Mailing side Cover

Center spread and overleaf

Center spread and BRC