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2-1-1995 UA11/1 On Campus, Vol. 5, No. 1 WKU University Relations

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Recommended Citation WKU University Relations, "UA11/1 On Campus, Vol. 5, No. 1" (1995). WKU Archives Records. Paper 4351. http://digitalcommons.wku.edu/dlsc_ua_records/4351

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'w' WESTERN KENTUCKY UNIVERSITY

CHANGING THE FACE OF RAISING FUNDS about what happens, as the campaign time­ Tile University's Board of Regents at its regular table unfolds. quarterly meeting Jan. 20 approved a strategic plan For example, On Campus will run regular and a budget for a major capital campaign, designed updates throughout the entire campaign. to raise $15 to $20 million over the next six years. The Capital Campaign Strategic Plan in­ cludes a $5.5 million budget over the next five years, but the good news is only $2.2 million - Sheila Eison will actually be from new resources. Ask nearly any faculty member of Rutledge's proposed budget shows $3.3 an educational institution what million coming from existing budgeted re­ he/she distrusts about the sources, for example, development office and school's administration, and institutional advancement budgets already in inevitably the answer will have place. to do with self-indulgent admin­ The budget will be phased in over istrative salaries and arbitrary several years, and includes two new budget rnanagement- or some­ development professional positions and thing similar. two new data positions. It also includes Then try to convince to the contrary. research, marketing and promotion of Unfortunately, those usually trying to do the programs, essential items to put a campaign convincing will be administrators, and there­ plan into action, Rutledge explains, because fore, suspect, with a minimum of credibility. one of the first things to be done in a cam­ So there you have it: Catch 22. paign, and what will be done over the~ 12 Solutions? The experts will tell us changing to 18 months is research, market and promo-m- ~· attitudes is often difficult at best, so the next WKU's programs. best thing is to simply keep providing infor­ In short, involving all units of the campus mation, accurate information, and let the identifying and prioritizing those programs receiver decide for oneself how to deal with it. which will be showcased to bring in dollars A sound approach, especially for a higher for specific programs. education institution. raising private funds for this University, and Competitive? Yes. Challenging? Yes . Re­ And one WKU has committed to, and will this is an investment for the future of the warding? Yes, and involving the entire cam­ need to achieve its goal of raiSing $15 to $20 educational system in Kentucky," said pus toward a common goal of enhancing million over the next six years as the institu­ Rutledge, who explained a next major step in WKU's programs, and bringing them to a new tion embarks on its first ever Major Capital getting Western off to a proper start is inter­ Campaign. nal, informing faculty and staff at all levels ontinutd on page two

Monies raised will not be used for general operating costs, rather July 31, 1994-Dec. 31, 1994 = $3.4 million in gifts to WKU for enhancement of Identified R.M. "Bob" Rutledge, WKU's Vice President for Institutional Advancement and Executive WKU quality programs. Director of the Western Kentucky University Foundation has announced that the University and Foundation have received more than $3.4 million in gifts, pledges and estate commitments since The green light given to the Strategic Plan July I, 1994, with a significant number received toward the end of December. and Budget for the Capital Campaign by the Rutledge said this expression of commitment to Western "is a testimony to the quality of its University's Board of Regents at its Jan. 20 programs and the desire of alumni and friends to invest in the young people of Kentucky." meeting represented a commitment on the part A significant trend in these gifts, pledges and estate commitments is the movement at Western of WKU's governing board that it supports the to use these funds to establish endowments for academic and educational programs, Rutledge campaign, and WKU, in turn, promised to said. make it happen, for the benefit of the Some Significant year-end gifts, pledges and estate commitments include: University's programs. - Property on University Boulevar