Annualreport16 Grupovisabeira.Pdf
ANNUAL REPORT 2016 ANNUAL REPORT 2016 Visabeira Performing Group Dreams. In the context of strengthening the brand media, the new signature, Performing image, the most significant change was Dreams, was also developed. A reference the re-branding of Visabeira Global, the to the vision, capacity for planning and only business area that presented a symbol implementation that, from day to day, different from that of the Visabeira Group project to project, has been responsible for holding company. creating a greater variety of products and All sub-holdings and business-to-business services, in a wide variety of geographical units now have the same image, with a and social contexts, making the chromatic aspect different from the logo Group a daily facilitator for thousands of mould. people. Our commitment is to realise what Regarding the Visabeira Group, yesterday was a dream in tomorrow's well- in addition to a design work that went being, embracing each new challenge through the streamlining of the visual and consolidating the trust put in us by identity and the main communication stakeholders, partners and customers. In 2016, the Visabeira Group began a process of image renewal, with the purpose of reinforcing brand projection and further deepening the relationship between its sub-holdings. This renewal is not intended to convey changes from the brand's operational or architectural standpoint. Regardless of the evolution of the strategic framework and its offer, and with an increasingly significant international presence in its different areas of activity, the Visabeira Group has been able to maintain its DNA without detracting from the structuring values of the organisational culture and behaviour.
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