Volume 68, Number 3, 2009

OFFICIAL PUBLICATION OF THE MINNESOTA MUNICIPAL BEVERAGE ASSOCIATION www.municipalbev.com

Traveling the State of Minnesota Talking About

Washington State

CHANGE SERVICE REQUESTED SERVICE CHANGE Minneapolis, MN Minneapolis,

Permit No. 1770 No. Permit

PAID Minneapolis, MN 55432 MN Minneapolis,

U.S. POSTAGE U.S. Box 32966 Box

PRST STD PRST Municipal Liquor Store Liquor Municipal 1904-2007 Quality & Spirits Company A Century of Service Statewide: 1-800-552-8711 Twin Cities: 952-854-8600 MUNICIPAL On The Cover LIQUOR STORE Over the past 5 years, Randy Dobratz, Division Manager for Ste. Michelle Volume 68, Number 3, 2009 Wine Estates (SMWE)I has been traveling the state of Minnesota talking about Washington State and the SMWE story. From Fergus Falls Official publication of the Minnesota to Pelican Rapids to Bemidji all the way to Le Center and Hutchinson, the Municipal Beverage Association. Published Washington story has been told to many new and current wine consumers. six times annually: September/October, Randy and his team are available to present a variety of topics ranging from November/December, January/February, Washington State and the Pacific NW viticulture, their Italian Antinori March/April, May/June, July/August. For Portfolio, Wine 101 “The Basics for Beginners”, wine dinners, wine club advertising and editorial inquiry contact events and more. Paul Kaspszak, Editor, Box 32966, Fridley, MN 55432. Phone 763-572-0222 or For more information go to page 6. 866-938-3925. Advertising rates available upon request. Change of address: List both old and new address. VIRGENE SHELLENBARGER Liquor Hutch 245 Washington Ave. East DIRECTORS Hutchinson, MN 55350 320-587-2762 TOM AGNES (President) STEVE GRAUSAM Brooklyn Center Liquor Edina Liquor 5625A Xerxes Ave. North 6755 York Ave. South Brooklyn Center, MN 55430 Edina, MN 55435 763-381-2349 952-903-5732

DAN BAHR GARY BUYSSE (Vice President) (Past President) (Ex-officio) Bemidji Discount Liquor Rogers Liquor 460 Paul Bunyan Drive NW 22350 South Diamond Lake Road Bemidji, MN 56601 Rogers, MN 55374 218-751-8868/3911 763-428-0163

BRIAN HACHEY BRIDGITTE KONRAD (Sec./Treas.) (Ex-Officio) Stacy Wine & Spirits City of North Bravch 30962 Fenway Avenue P.O. Box 910 Suite 700 North Branch, MN 55056 Stacy, MN 55079. 651-674-8113 651-462-2727

NANCY DRUMSTA MICHELLE OLSON Delano & Spirits Sebeka Liquor P.O. Box 108 P.O. Box 305 Delano, MN 55328 Sebeka, MN 56477 763-972-0578 218-837-9745

LARA SMETANA BOB LESLIE Voyageur Bottle Shop Pelican Rapids Liquor 205 - 6th Street P.O. Box 571 Pine City, MN 55063 Pelican Rapids, MN 56572 320-629-2020 218-863-6670

JOYCE ZACHMANN TONI BUCHITE Central Park Liquors Fifty Lakes Bar & Bottle Shop 8101 Hwy. 65 N.E. P.O. Box 828 Spring Lake Park, MN 55432 Fifty Lakes, MN 56448 763-780-8247 218-763-2035 MMBA President’s Message

each category with the highest weight been created and provided by donated will earn a $1,000 donation to MillerCoors. Additional signage can their local food shelf from MillerCoors be obtained by contacting your and MMBA. MillerCoors Distributor. In addition: Through a random drawing, #2 October is Fair Trade Month. Tom Agnes ten $100 donations will be made to Fair trade is an organized social President food shelves of participating facilities, movement and market-based approach other than the category winners. So, that aims to help producers in Does your community know the everyone has a chance to win! developing countries and promote “value” of your municipal liquor sustainability. The movement advocates operation? This of course will result in a fun the payment of a higher price to competition between cities, so I producers as well as social and When I say “value” it is not used just encourage you to call up a fellow as a financial term but also something environmental standards in areas related municipal liquor manger and challenge to the production of a wide variety of that people in your community can and them to a food collection duel!! We all should feel good about. As managers goods. It focuses in particular on know how a little friendly competitive exports from developing countries to of these operations it is our job to pride can take us, especially when we promote that value to our customers, developed countries, most notably get to use that for the next year. I will handicrafts, coffee, cocoa, sugar, tea, employees, city staff, city council and put the first challenge out right now to citizens. bananas, honey, cotton, wine, fresh North Branch and Hawley, let’s Roll!! fruit, chocolate and flowers. So my first question to the managers of Remember when we are having fun these operations is: Do you feel good According to Fair trade Labeling with this we are doing great things for Organizations International (FLO), a about the value your operation gives to those in need in our community. your community? Because after all if non-profit 23 member organization, the you don’t feel good about it how are Here are additional details: US sales of Fair trade certified products you going to promote that concept to in 2007 was approximately $1.15 others? The food drive runs from October 1 - billion US dollars up 46%. The world- October 31, 2009. wide sales of Fair Trade wine was up I would like to offer 2 items today that by 79.5%, reaching 4.3 million bottles Each participating MMBA member is can help you in this area. (750ml). For over 1000 beneficiaries collecting dry food, can goods & cash in Argentina, Chile and South Africa #1 The 2nd annual MMBA Food for donation to your local food shelf that focuses on improving the living Drive. of choice. Each $1 in cash donations and social conditions. Purchasing will be counted as 1 pound of food. TM In an effort to help members Promote Contact the MMBA office if you need Fair Trade Certified products the Community Value of their assistance locating your local food support building a better life for workers Municipal Liquor Operation, MMBA, shelf. and farming family communities in partnership with MillerCoors is through fair prices and direct trade. coordinating the Second Annual At the end of the event (November 1), Environmental stewardship ensures Municipal Liquor Food Drive please take the collected food and cash sustainable development practices. benefiting your local food shelf. to the food shelf to be weighed. A This effort is patterned after last year’s week or so after the conclusion of the Remember every glass matters! very successful effort that generated event, an MMBA director will call you For more information on these 11.5 tons of food donations to local for the weight total given by your food products visit: Wikipedia and search food shelves. shelf. You can also send the MMBA for Fair Trade or visit office the information at: www.organicwinetradecompany.com This year, there will be two competition [email protected], or www.eticafairtrade.com brackets, based on 2007 annual sales: phone: 763.572.0222, 866.938.3925 So please keep these ideas in mind $1,000,000 and Above or fax, 763.572.8163. when it comes to promoting what your stores do for your community, your Below $1,000,000 One 7 foot banner, one 2 foot by 3 foot sign and two counter cash buckets have state and really worldwide. The individual facility (not city) in

MUNICIPAL LIQUOR STORE 4

Traveling the State of Minnesota Talking About Washington State

Hello all MMBA members. My name is With a history dating back to the Although it is the macro environment Randy Dobratz, Division Manager for repeal of Prohibition, Ste. Michelle that distinguishes the appellation, one Ste. Michelle Wine Estates (SMWE). Wine Estates was formally established of the most notable aspects of the Over the past 5 years, I have had the in 1986 to accommodate a growing Columbia Valley is the diversity of its pleasure of traveling the state of and portfolio. Since individual micro-climates. The wines Minnesota talking about Washington that time, the company’s holdings have of Columbia Crest's Estate State Viticulture and the SMWE story. grown to include several of or Chateau Ste. Michelle’s Cold Creek From Fergus Falls to Pelican Rapids Washington’s most acclaimed or Canoe Ridge Estate single vineyards to Bemidji all the way to Le Center and and more than 3,500 vineyard acres in present the best examples of the dis- Hutchinson, the Washington story has the Columbia Valley. tinct differences created by in been told to many new and current the New World. wine consumers. Currently, there are This is prime real estate for world-class three SMWE employees in Minnesota , and Cabernet Chateau Ste. Michelle – Washington to serve your needs: Myself; Alan Sauvignon and much of the company’s State’s founding winery Clemmensen is the Minnesota State best fruit comes from vines that have Manager and Joe Toohey is our seen as many as 30 . Ste. Michelle’s flagship winery, Business Development Manager Chateau Ste. Michelle, was founded in responsible for developing the on- The Columbia Valley owes its success 1934 making it the oldest winery in premise channel. We are available to to Washington state's unique geography. Washington state with some of the present a variety of topics ranging While Seattle is known for its rain, the most mature vineyards in the Columbia from Washington State and the Pacific Columbia Valley is protected from Valley. The winery combines Old NW viticulture, our Italian Antinori Seattle’s marine weather by the World tradition with New Portfolio, Wine 101 “The Basics for Cascade Mountains. This majestic World innovation and is best known Beginners”, wine dinners and tastings, mountain range divides the state in for its award-winning , and for those of you who have wine half resulting in geography and weather Chardonnay, Merlot and Cabernet clubs, we are happy to present these patterns in the two regions that are as Sauvignon. Its portfolio includes and other topics at your city’s club different as night and day. Columbia Valley wines styled to events. If you are not familiar with our bring out the varietal character of the company or line of products, below is a Rain averages only 6 to 8 inches region; Single Vineyard wines that brief description of each. annually in the Columbia Valley, and epitomize the terroir of the winery’s when the rain does fall, it’s usually in best vineyards; Ethos wines, the Ste. Michelle Wine Estates (the the winter. This means the Columbia winery’s pinnacle tier that melds old Company) Valley is less likely than many other world complexity and elegance with growing regions to experience spring concentrated Washington fruit; and the Ste. Michelle Wine Estates was first rain that could damage delicate buds. Artist Series, a Bordeaux-style blend recognized for its pioneering work in It also means vineyard managers have styled for power and longevity. developing Washington state’s more control over vine vigor in the Chateau Ste. Michelle receives some Columbia Valley into a world class summer. Exposed to restricted irrigation of the highest accolades in the industry viticultural region. Today, its broad early in the season, vines put more today, including “Wine Brand of the portfolio of super-premium wines has energy into their grapes, translating Year” 2008 by Market Watch catapulted the company into one of the into more flavor come . Magazine, “2005 Winery of the Year” top 10 premium wine companies in by Restaurant Wine magazine and America. Summer daylight hours are long, “American Winery of the Year 2004” thanks to the Columbia Valley’s by Wine Enthusiast magazine. In addition to its domestic success, northerly latitude. Daytime temperatures Ste. Michelle wines are exported to hover in the 80s, perfect for even (Continued on page 8) more then 45 countries, including ripening. Summer evenings are cool, Canada, Denmark, Germany, Japan, allowing the grapes to retain their Switzerland, and international cruise natural acidity. lines and airlines.

MUNICIPAL LIQUOR STORE 6 Regardless where you are, we've got you covered. Rely on the MIIMA members for 'bottled water' quality ice, first-rate service and fast, dependable delivery.

Minnesota Independent Ice Manufacturers Association

MIIMA Members:

Ace Ice Company 2900 Fifth Avenue South Minneapolis, MN 55408 612.824.9600 800.862.9273 Contact: Matt King

Carlson’s Lakeshore Ice Company 602 Ogden Avenue Superior, WI 54880 888.943.2665 Contact: Chuck Wessberg

MID-CENTRAL ICE LLC Duluth/Superior Crystal Springs Perham Ice Company 25503 Russell Road Pine City, MN 55063 866.629.6267 Contact: Tom Valvoda Pine City Mid Central Ice Belgrade 39072 County Hwy. 49 Perham, MN 56573 218.346.4423 877.346.4423 Minneapolis Contact: Dave Chase

Precise Ice Company 608 Parkway Drive Belgrade, MN 56312 Waterville 320.254.8018 320.293.0010 (cell) Contact: Mike Buckentine

Waterville Ice Company 14853 E. Benton, Suite 1 Waterville, MN 56096 507.362.8177 888.362.8177 Minnesota ice for Contact: Bernie Akemann Minnesota businesses. Teaming up with ’s Ernst can be considered among the world’s Valley, a growing region that parallels Loosen and Tuscany’s Marchese best, using fruit sourced from one of the region of northern Antinori the world’s best Merlot-producing France. In true, méthode champenoise regions: Washington State. From the fashion, the wine undergoes secondary A testament to the quality of inaugural 1994 , the Northstar fermentation in the bottle and is then Washington’s fruit and Chateau Ste. winemaking team has sought to capture aged for 9 to 18 months. Bottles are Michelle’s reputation is the interest two the pure fruit essence of the Merlot then riddled, disgorged, topped with a of the world’s most distinguished wine- grape and endow it with a balance of sweet liquid dosage and finished with a makers have taken in partnering with power and finesse. Northstar produces special cork – all hallmarks of a quality Chateau Ste. Michelle. Col Solare is three wines: our flagship Columbia . an alliance with Tuscany’s Marchese Valley Merlot; the limited production Piero Antinori. Eroica is a partnership Walla Walla Merlot, which showcases Erath Winery – A Pinot Pioneer with Mosel’s Ernst Loosen. Both local vineyards; and Stella Maris, a are international vintners renowned Columbia Valley blended Erath’s philosophy is to make world- for their quest for quality and from wines made for Northstar Merlot. class available across all uncompromising pursuits of new price points. The winery offers three possibilities. Spring Valley Vineyard – A True distinct styles of Pinot Noir: the Oregon Estate Winery Pinot is soft and fruit forward for early Columbia Crest - World Renowned. drinking and enjoyment; the Estate Washington Grown Rough-hewn, almost Spartan, Spring Selection is a blend that highlights Valley Vineyard is a true estate winery, the finesse, balance and complexity Columbia Crest, the Northwest’s which means only fruit grown on our of the best vineyard sites in Oregon, largest winery, is Washington’s chief 44-acre vineyard goes into our wines. and single vineyard Pinots are crafted producer of premium wines from Flourishing in the optimal sunshine, to showcase the unique characteristics classic European grape varieties. wind, and drainage, the vines bask in of the single vineyard fruit from which Columbia Crest’s Two Vines, Grand the reflective nature of the surrounding the wine is crafted. The winery also Estates, Horse Heaven Hills (H3) and wheat fields. To honor the family produces Pinot Gris and Pinot Blanc, Reserve wines receive acclaim from heritage of the Corkrum-Derby family, cool-climate white wines that are fresh, critics and consumers alike for their Spring Valley names its wines for the lively and fruit-driven. food-friendly, approachable style that ancestors who established and farmed captures the true expression of each this land: the Merlot blend Uriah; the Importers of the Antinori Family 27 grape variety across vintages. blend Frederick; Generations of wine production and the 100% , Nina Lee. Snoqualmie – Naturally Northwest The Antinori family has been making Red Diamond – Show Your Red Side wine for over six hundred years, since Snoqualmie winery, named after the 1385. Throughout its long history, mountain pass that serves as the gateway The Red Diamond phenomenon began spanning 26 generations, the family to country, has been in 2003 with the release of its first has always personally managed the making wines that reflect the balance wine – a Merlot – to limited markets, business making innovative, sometimes and natural beauty of the Pacific targeting restaurants only. The response courageous choices, always with Northwest for more than two decades. was immediate – 25,000 cases were unwavering respect for tradition and All of Snoqualmie’s wines are made sold within the year and the testimonials the land. Today Marchese Piero using sustainable and organic techniques; began pouring into the winery. Antinori is director of the company, the Columbia Valley wines are fruit- Consumers and restaurant professionals assisted by his three daughters, forward, and offer classic varietal loved Red Diamond’s fruit forward Albiera, Allegra and Alessia, who are flavors that are immediately enjoyable. style and affordable price. For four personally involved in the business. Snoqualmie was one of first wineries consecutive years, the Red Diamond The qualities of tradition, passion and in the state to craft wines from USDA- Merlot has been ranked as one of the instinct have made Antinori one of the certified organically grown grapes, and “Most Popular ” in Wine & leading Italian producers of fine quality as of 2009 has the largest certified Spirits Annual Restaurant Poll. wines. Brands include: Santa Cristina, organic vineyard in the state. Tormaresca, Villa Antinori, Tiganello, Domaine Ste. Michelle – Celebrate in Solaia, Peppoli, Marchesi Antinori, Northstar- World Class Merlot Style! Guado al Tasso, Pian delle Vigne, Castello Della Sala. Located in Walla Walla, Washington, Domaine Ste. Michelle grapes come Northstar aims to create Merlots that from Washington state’s Columbia (Continued on page 10)

MUNICIPAL LIQUOR STORE 8

Importers of Champagne Nicolas to California, joining a fresh wave of proudly accepted the stewardship of Feuillatte pioneers arriving in the valley. Then he Stag’s Leap Wine Cellars and its legacy. set his sights on finding land that was In the vineyard and in the cellar, capable of producing wines of classic Conn Creek and Villa Mt. Eden authenticity and an absolute rejection proportion and balance. He found it, in of any compromise to quality are the 1969, when he tasted grape growing Located on the Silverado Trail, Conn guiding principles by which pioneer Nathan Fay’s homemade Creek excels at producing Cabernet Champagne Nicolas Feuillatte is made. Cabernet Sauvignon. As luck would and a beautiful Bordeaux red blend Harvesting and the “press” are the have it, an adjoining ranch was for (Cabernet, , Cab Franc, Petit subject of the strictest control. Jean- sale. In 1970, the Winiarskis purchased Verdot and Merlot) Anthology. These Pierre Vincent, Master , has the land which is known today as wines are created by sourcing the a complete team of and S.L.V. Two years later, they acquired a best grapes from all of Napa’s 14 sub the enormous resources of an extensive winery site nearby, and Stag’s Leap appellations. “palette” of wines (grown on over Wine Cellars was born. 4000 acres of the best vineyard in Thank you for your ongoing support. Champagne) to help him create and To everyone’s astonishment, the 1973 Please feel free to contact us on avail- blend each of the cuvées of Stag’s Leap Wine Cellars Cabernet ability for your event. We can be Champagne Nicolas Feuillatte. St. Sauvignon took top honors, triumphing reached at: Michelle Wine Estates was awarded over first-growth Château Mouton the importing rights in July 2009. Rothschild, Château Haut-Brion and [email protected] Award winning Brut, Rose, Palmes d’ other renowned wines of Bordeaux. Office Phone: 952-891-1560 Or make up this stunning portflolio. The stunning victory launched Stag’s Cell Phone: 952-250-9837 Leap Wine Cellars into the ranks of Stag’s Leap Wine Cellars the world’s most noteworthy Cabernet [email protected] producers and placed Warren Winiarski Office Phone: 262-965-5742 In the early 1960s, the Napa Valley among the ranks of world’s most Cell Phone: 262-370-3439 was experiencing a renaissance. In respected winemakers. In 2007, a 1964, Warren and his wife Barbara left partnership between Ste. Michelle [email protected] academic careers at the University of Wine Estates and Marchesi Antinori Office and Cell Phone: 612-709-6989 Chicago and drove their young family Dan Bahr Here’s an Idea Retiring Have a Birthday Sale

After 38 years in the liquor business, Bemdiji Liquor manager Dan Bahr has Have a sale to decided to retire. celebrate a manager's, employees, facility's, Dan says he will miss the people the most - associates as well as vendors in the industry. city's, etc. birthday.

He also says he will miss MMBA and the good that comes from sharing ideas. He encourages members to keep talking to each other. Have one special item for each year you are His plans are to be done with work on the 30th of September and be on celebrating. the city's payroll until the 31st of October with unused vacation and comp. time. You can also have the Finally, he says, "It's been a good run, stay in touch. I will miss you all." last two digits of all the MMBA wishes Dan the best and thanks him for all of his sales prices be the hard work!!! same as the age.

MUNICIPAL LIQUOR STORE 10

Understanding Today’s Generations – Part 2 Article continued from previous issue Redeveloping Work Ethic – thing client will probably prefer tele- a presence within the applicant markets There appears to be a significant loss phone or email. Providing a communi- you need. in work ethic with the Millennial cation protocol, coupled with some generation. In fact, work ethic seems coaching from supervisors will help Involving Generation Y – Generation to be getting worse with each young workers understand how to Y seems much more independent and generation. How can we stop this make these distinctions. Of course, hard to involve. How do we overcome from happening? when in doubt, they should not this? hesitate to ask. All of this said, it We must always begin this discussion is also important that those older This all comes down to engaging them by defining “work ethic.” Older workers who resist embracing newer in ways that they find attractive. After generations might be forgiven for a communication technology should also all, aren’t we all that way? Many more manual interpretation of the term. be coached on its use. As much as the Millennials (or Generation Y) are After all, they came of age when most young worker may deal with an older stimulation junkies who have come of tasks were performed by hand. As customer or vendor, the reverse is also age hearing that what ever they do technology has improved societal true. None of this is cut-and-dried should be entertaining and stimulating. efficiency, it has also altered the way however. Effective communication With the influence of television, video that work looks. In watching a within any organization, begins with games and other electronic entertain- Millennial work, one might conclude the desire of those involved. ment over the years, young people sometimes that there is no work being have become increasingly dependent done, even though the tasks are being Worker Shortages – I am concerned on external stimulation to guide their accomplished. That said, today’s about the shortage of young workers lives. Is it any wonder, for instance, emerging workers have also been we will see in the future. How can we that a teenager who watches TV in the imbued with a philosophy that says, best deal with it? morning, plays video games throughout focus on fun before work and so their the day, texts her friends, and even “happy-go-lucky” behaviors can some- There has been a lot written about the completes her homework on a computer times be misinterpreted. coming shortage of workers, but one would be bored from the get-go when must first ask about the context. Yes, ask to fold a pile of sweaters, shelve Managing Multi-generational in some industries and disciplines, books or serve endless meals to endless Communication Platforms – there will be shortages. These include fast-food customers? While work How can firms best deal with the utilities, nursing, and a number of the environments and employees can vary diverging preferences of different skilled trades. In other areas, such as widely, there are some universal generations when it comes to written many of the business and finance strategies that can be applied to and voice communication? disciplines, there will not. There are a encourage involvement. 1) Teach number of factors impacting all of this. them about the business. How does the This is bedeviling many of today’s Immigration is certainly one. Much of place make money? How do you make organizations. Young people seem to this depends on the future policies and decisions about marketing, purchasing, prefer e-mails and texting while veteran practices of the US government. sales and so on? 2) Initiate some workers seem to prefer the telephone, Another contributing factor is the shift competitions. Who can fold T-shirts although this is not entirely true. Not away from hard sciences and the the fastest? Who can carry a tray of only does this make for some difficult skilled trades that our nation has beverages the furthest? Who can build communication within the firm, it can observed over the past decade. the most effective display? 3) Ask for also play havoc with customers and Employers in these areas are finding it their input. What’s a better solution? vendors. Many organizations seem to difficult to recruit workers many young How can we increase point-of-purchase be dealing with it by providing a set of people have shied away from these sales? How can we save money? You guidelines and training that outline the areas. All of that said, most recruiting have to decide which ones work best in parameters of what the firm considers is local. Where one locale struggles, your environment. For a great example appropriate. A young worker, for another may find a substantial supply. of all this, check out the January 21, example, may prefer to text-message It is critical to maintain a vigilance 2008 post on Bob Wendover’s blog at her clients since she is most comfortable with regard to recruiting and maintain www.generationsblog.com. in that environment. But her 50-some-

MUNICIPAL LIQUOR STORE 12 Integrating Younger Generations – technology coach, someone to whom desktops, etc.). Is it a generational Are we expected to retool the work- they can turn to with questions. difference or do these folks just not place to suit Why can’t they just adapt Preferably, this should be an age peer have the skills or values that my to the workplace? We are all utilizing who is willing to be both patient and generation calls “professional?” They technology and changing work direct. If they continue to work around simply don’t seem to see it as an issue processes in a global marketplace. the technology, remove the opportuni- or concern to waste their time on. But does all this focus on young ty. In one case, the manager of a recre- people means we have to chisel the ation center came in after hours and In the past generation, a great deal “hole” to fit the “pegs” rather than removed all the paper forms her sched- of emphasis has been placed on the other way around? uling assistant had stashed in secret convenience as a virtue. This, of places. While there was some discom- course, has been enabled by the Every generation enters the workplace fort the next morning, the assistant emergence of technology that seem to with exuberance and expects to make finally adjusted to the new system rec- allow everything to be accomplished their mark immediately. In some ways, ognizing that her job could be online. with a point and a click. Young workers this is even more intense for the back to top have simply not experienced the Millennials due to technology. There necessity of manual organization. has been a tremendous amount written Younger Generations’ They have also grown up immersed in and broadcasted about how employers Organizational Skills – Do you see advertising and media that seems to must change their ways in order to any evidence that organizational skills encourage them to do the least work attract and retain this enormous are related to the generational differ- possible. But all of this said, it is resource of people. The truth is that ences? I've noticed that many of my important to examine the outcome of both sides needs to work together. The younger employees and co-workers their efforts before assuming that keys here, of course, are clear seem to neglect the importance of sloppiness results in poor work. If expectations and clear communications. keeping organized, even in terms of Millennials, as a generation, have professional office appearance (clean (Continued on page 15) learned to press for as much as possible, but that is true of any cohort of youths. The difference this time appears to be that many of the traditional parameters in society are not being enforced. Total Register Systems Effective managers hold the line and 4215 Louisiana Avenue New Hope, MN 55428 make consistent decisions. As Millennials begin to experience these parameters, they will adjust to work- (763) 537-1906 • www.trs-pos.com place and its pace. Sure, employers will also find themselves adjusting, but Point-of Sale & Inventory Solutions that’s just part of building a productive for the On-Sale / Off-Sale balance. Municipal Beverage Industry Boomers Who Lack Technology Skills – What do we do about Baby Systems Include Boomers and those older who lack basic technology skills? • ID Verfification

While the vast majority of Boomers • Credit Card Interfacing have adapted well to the evolution of • Sign Painting today’s technology, there are a few holdouts. Regardless of their reasons • Gift Cards or resistance, they need to make this transition as soon as possible. The best • Wireless Scanning place to begin is by meeting with each to explain that it is no longer acceptable • Touch Screen to not use appropriate technology on • Report Wizard the job. Do not allow them to debate you as to whether they can do their job • Video Camera Interfacing just as well without these skills. The next step is to provide each one with a Total Register Systems has 20 years of Experience in Retail Partnerships

MUNICIPAL LIQUOR STORE 13 Griggs, Cooper & Company has been DeliveringWIRTZ CustomerBEVERAGE MINNESOTA Service for 126 years! has been Delivering Customer Service for 127 years!

1882

20092008 WeWe are are ProudProud ofof OurOur 9898 Full-ServiceFull-Service Sales and ManagementManagement Team Team Members Members thatthat SellSell andand ServiceService the Largest InventoryInventory of of Wines Wines andand SpiritsSpirits to Retailers ofof Minnesota.Minnesota.

1882 Eagle WIRTZWine Company BEVERAGE MINNESOTAPrior Wine Company 2008 Division Division 1882 Eagle Wine 489Company Fine Wine PriorCompany Wine Company 2009 Division Division Division 126 Years of Continuous Service. 489 N. Prior 127Ave. •Years St. Paul, of MN Continuous 55104 • 651-646-7821 Service. • 800-672-0970 489 N. Prior Ave. • St. Paul, MN 55104 • 651-646-7821 • 800-672-0970 clean desks and professional appearance can simply be referred back to the than allowing their children to learn are critical to the successful operation expectations that were explained at the about the of the business, then set and enforce beginning of the person’s employment. consequences of their actions. It is clear parameters. Be prepared, however, It also helps if employees have a better only natural then that when these to explain your reasoning. Is this a understanding of the organization’s individuals go to work that they would generational issue? Probably not. business model. If they understand expect the same kind of treatment. Organization is more related to brain more about the costs of doing busi- The three critical keys to dealing function and personality than age. But ness, the pressures on managers, and successfully with these individuals in our increasingly informal world, the environment in which the organi- are selection, clear expectations and young people are less likely to see the zation operates, they will tend to have consistent enforcement of established need for professional appearance and a more empathy for those making deci- practices. In this age of the detached clean desk. sions. worker, employers are finding that choosing the right people in the first Generational Attitudes about Millennial Entitlement Attitudes – place can add thousands of dollars to Fairness – What has happened to Why do those in the Millennial the bottom line. Develop assessments fairness at work? Young people seem generation seem to have such a that reveal the work beliefs of to think that everyone should be sense of entitlement? applicants of all ages. Once on board, treated exactly the same. Does fair set clear and specific expectations that mean giving everyone the same pay Millennials sometimes receive a bad provide young people with a clear and benefits even though some work rap about this issue. As this generation understanding of their responsibilities harder than others? What has has come of age over the past 20 as well as their rights on the job. happened being rewarded on the years, they have been immersed in a Finally, enforce these expectations basis of merit? non-stop world that seems to focus on consistently. Without this, selection convenience and entitlement. They efforts and clear expectations become A good deal of this has to do with a hear it from advertisers. The media has meaningless. transformation of the term “fairness.” preached it endlessly. Some have Where fairness in the work environment grown up with over-protective parents. has been traditionally defined as being Then there is society in general. treated equally for equal effort or Rather than enforcing existing rules behavior, many now believe that it and policies, many institutions have means that everyone should have the allowed themselves to be manipulated same rights and opportunities regardless by young people who are determined of effort and behavior. The emerging to get their way. This has sometimes generation has come of age immersed been enabled by parents who ask those in a society that appears to preach in authority to bend the rules rather equality for all from every quarter. Special interest groups and causes seem to dominate the media. Governments pass legislation designed to protect every conceivable need, condition or belief. Students come of age studying the social challenges of society. But when it comes to compensation and working conditions, most managers are still in charge. Get 100% Minnesota grown wine for your shelves There are environments where with help to merchandise it! negotiated work rules play more of a Fieldstone Vineyards is ready to deliver to you quality wine role. But those aside, managers control that is 100% Minnesota grown and made. wages, recognition, promotions, development opportunities and such. Join the dozens of other municipal liquor stores that are A large part of the challenge is a lack successfully selling Fieldstone Vineyards wines by calling of information and understanding. 507-249-WINE (9463) or emailing Effective managers work to inform [email protected] today! employees about expectations, rewards, Low minimum orders, free delivery and available inventory! and consequences from day one. If this Fieldstone Vineyards • 38577 State Hwy. 68 stage has been set correctly, those Morgan, MN • www.fieldstonevineyards.com who complain about a lack of fairness

MUNICIPAL LIQUOR STORE 15 How to Increase Wells Fargo Profitability Insurance Services (If you need help answering these (formerly Acordia) questions, contact MMBA) Has Helped Municipal Liquor Combination Facilities Significantly Reduce Their How can we sell more How can we initiate Dram Shop Premiums. Existing Products to sales of Existing Products Existing Customers to New Customers

What New Products What New Products Tony Baldwin would build business with can we offer to attract 952-830-7353 Existing Customers New Customers 952-563-0528 Fax 612-819-0540 cell [email protected] One call. Here’s an Idea Distinguish your If it has anything to do with beverages, ice or refrigeration, call the Shamrock Group. facility from others With our expert attention to detail, starting with us will set you up for business succcess. Create a one sentence I Over 100 beverages I Shamrock Beer Systems phrase or tagline that I Walk-in Freezers/Coolers I Shamrock Water Filtration states the important I Bulk CO , other gasses 2 difference in you and I Service, repair, installation I Ice machine rentals your competition. I ‘Purefect’ Ace Ice

MUNICIPAL LIQUOR STORE 16 Evaluating Your Business Where do you excel? Where is improvement needed?

1) Can management and staff describe, in detail, the target customer?

(The “locals” is not a good answer.)

2) What is the facility’s clearly defined market niche?

3) Do existing customers bring new customers to the establishment?

4) What is the average customer purchase amount?

5) How is advertising measured for effectiveness?

6) How long has it been since a new advertising media has been tried?

7) How long has it been since a new advertising media has been

dropped?

8) What is the most commonly used opening comment given by an

employee to a customer?

9) How attractive is the building when first seen by a customer?

10) What is the condition of the parking lot, landscaping, exterior lighting

and signs?

11) Where do your current customers live?

12) Where do your potential customers live?

(More next issue)

MUNICIPAL LIQUOR STORE 17 MMBA Commercial Members Are Available to You! Contact Them! Cold Spring Brewing Reco Store Equipment Platinum Member Contact: Mick Detviler Contact: Mike Martino Supporting Member Address: 962 W. Nebraska Avenue Address: 1617 - 5th Street South St. Paul, MN 55117 Hopkins, Mn 55343 Arctic Glacier Ice Phone: (651) 489-2376 (952) 935-4330 C & L Distributing Bob Nikolai Phone: Contact: Fax: (651) 489-3127 Fax: (952) 935-6875 Contact: Russ Goldstein Address: 1654 Marthaler Lane E-mail: [email protected] [email protected] Address: 1020 Industrial Drive So. W. St. Paul, MN 55118 E-mail: Web: www.gluek.com Web: recostoreequipment.com Sauk Rapids, MN 56379 Phone: (651) 455-0410 Phone: (320) 251-7375 Fax: (651) 455-7799 Crown Imports Total Register Systems Fax: (320) 259-7981 E-mail: [email protected] Contact: Noah Mason E-mail: [email protected] Web: www.arcticglacierinc.com Address: 14709 Hillshire Lane Contact: Brian Anderson Burnsville,, MN 55306 Address: 4215 Louisiana Avenue Grand Pere Wines Inc. JIm Beam Brands Compaaany Phone: (952) 898-5576 New Hope, MN 55428 Contact: Brian Daunheimer Fax: (952) 898-4083 Phone: (763) 537-1906 Address: 2222 Elm Street NE Contact: Greg Giannini Fax: (763) 537-1504 Address: 3601 W. 76th Street Cell: (612) 850-4988 Minneapolis, MN 55414 E-mail: [email protected] E-mail: [email protected] Phone: (612) 929-3163 x 40 Suite 20 Web: www.trs-pos.com Edina, MN 55435 Web: www.crownimportsllc.com Fax: (612) 605-7132 Phone: (952) 830-1131 U.S. Bank Government Banking E-mail: [email protected] Don Sebastiani and Sons Web: www.grandperewines.com Fax: (952) 830-0123 Contact: Bryant Pascoe Contact: Jennifer Vucinovich Cell: (847) 420-3114 Address: 316 Willow Pointe Drive Address: 101 East Fifth Street Fieldstore Vineyards E-mail: [email protected] St. Charles, MO 63304 St. Paul, MN 55101 Web: www.jimbeam.com Phone: (651) 466-8750 Contact: Charlie Quast Phone: (636) 300-3524 Address: 38577 State Highway 68 E-mail: [email protected] Fax: (651) 466-8910 MillerCoors Brewing Company E-mail: [email protected] Morgan, MN 56266 Contact: Jon Chance Web: www.planeteria.com/sandsons/ Web: www.usbank.com Phone: 507-249-9463 Address: 5805 Zenith Avenue South E-mail: [email protected] Edina, MN 55410 E&J Gallo Winery Vinocopia Web: www.fieldstonevineyards.com Phone: (952) 920-6862 Contact: Chris Weese Contact: Marion Dauner Fax: (952) 285-6862 Address: 6636 Cedar Avenue South #300 Hagen Beverage Distributing Address: 730 North 4th Street #105 Contact: Mark Hagen E-mail: [email protected] Minneapolis, MN 55401 Minneapolis, MN 55423 Web: www.millercoors.com Phone: (612) 455-4000 Address: 500 Industrial Lane Cell: (763) 656-8763 Fax: (612) 455-4001 Worthington, MN 56187 Minnesota Independant Ice Web: www.ejgallo.com Cell: (612) 532-0406 Phone: (507) 376-5903 E-mail: [email protected] Fax: (507) 376-5951 Manufacturers Association Domaine Napa Wine Co./ E-mail: [email protected] Contact: Steve Kelly Web: www.vinocopia.com Address: 2900 5th Ave. So. A Division of Bronco Wine Co. Wells Fargo Insurance Services LHB Minneapolis, Mn 55408 Contact: Bob Nicols Contact: Tony Baldwin Contact: Joellyn Gum Phone: (612) 824-9600 Phone: (952) 469-1633 Address: 4300 MarketPointe Drive, Suite 600 Address: 21 West Superior Street #500 Fax: (612) 824-1974 Fax: (952) 469-2656 Bloomington MN 55435 Duluth, MN 55802 E-mail: [email protected] Phone: (952)- 830-7353 Phone: 218-727-8446 Web: www.aceice.com Cell: (612) 221-8936 Webl: Fax: (952) 830-3048 Fax: 218-727-8456 http://www.classicwinesofcalifornia.com/doma E-mail: [email protected] E-mail: [email protected] Ste. Michelle Wine Estates inenapawinecompany.html Web: www.acordia.com Web: www.lhbcorp.com Contact: Randy Dobratz Address: 16540 Hyland Court Heck Estates Locher Brothers, Inc. Lakeville, MN 55044 Contact: Kathy Bilcik Jones Contact: Tim “Jonesy” Hukriede Phone: (952) 891-1560 Address: 10135 Parrish Ave NE Silver Member Address: 18098 – 365th Avenue Fax: (952) 891-1560 Ostego, Mn 55330 P.O. Box 35 E-mail: randy.dobratz Phone: (763) 227-4214 Arctic Ice, Inc. Green Isle, MN 55338 @ste–michelle.com Fax: (763) 355-9585 Chad Friedrichs Phone: (507) 326-5471 1-800-423-8396 Ext. 3813 Contact: Voicemail: E-mail: [email protected] Address: 1090 South Victory Drive Fax: (507) 326-5487 Web: www.ste–michelle.com Web: heckestates.com Mankato, MN 56001 E-mail: [email protected] Phone: (507) 345-8078 • (507) 327-4389 Trinchero Family Estates J.J. Taylor Distributing (507) 388-4387 Madison Bottling Co. Terri Uitermarkt Fax: Contact: Company of Minnesota, Inc. E-mail: [email protected] Contact: Dave Bergerson Minnesota District Manager Contact: Mike Bamonti Address: RR2 Hwy 40 East Address: 1454 Heywood Ave. Address: 701 Industrial Blvd. NE Pig’s Eye Brewing Company, LLC Madison, Minn. 56256 Apple Valley, MN 55124 Minneapolis, MN 55413 Jeff Crawford Phone: (320) 598-7573 (952) 432-2661 Contact: Phone: Phone: 651-482-1133 Address: 10107 Bridgewater Parkway Fax: (320) 598-3738 Fax: (952) 432-2661 Fax: 651-482-9810 Woodbury, MN 55129-8587 E-mail: [email protected] (612) 281-4271 Cell: E-mail: [email protected] Phone: (651) 734-1661 Web: www.madisonbottling.com E-mail: [email protected] Web: www.jjtaylorco.com (651) 734-0171 www.tfewines.com Fax: Web: E-mail: [email protected] The McComb Group Life Media, Inc. Web: www.pigseyebeer.com Contact: Bill Gorton W.J. Deutsch & Sons Wine Contact: Mike Juszczak Address: 222 South Ninth Street, Suite 380 Address: 2928 Dean Parkway, Suite 51 Minneapolis, MN 55402 Merchants Minneapolis, MN 55416 Phone: (612) 339-7000 Contact: Joe Mayne Phone: 612-920-5433 Fax: (612) 338-5572 Address: 18998 Baldwin St. NW Fax: 952-881-7797 Bronze Member E-mail: [email protected] Elk River, MN 55330 E-mail: [email protected] Phone: 763-241-7675 Web: www.lifemediainc.com Bellboy Corporation Samuel L. Kaplan Fax: 763-241-8842 Contact: Dave Gewolb Contact: Sam Kaplan E-mail: [email protected] Pernod Ricard USA Address: 2200 Florida Avenue South Address: 5500 Wells Fargo Center Web: wjdeutsch.com Contact: Chris Morton Minneapolis, MN 55426 90 South Seventh Street Address: 4202 Harriet Ave Phone: (612) 544-8178 Minneapolis, MN 55402-4126 Minneapolis,, MN 55409 Phone: (612) 375-1138 Phone: 612-822-2408 Dakota Worldwide Fax: (612) 375-1143 Silver Plus Mobile: 952-303-1685 Contact: Len Sage E-mail: [email protected] Fax: 612-822-2415 Address: 8200 So. Humbolt Ave.,Suite 302 E-mail: [email protected] Minneapolis, MN 55431 Stan Morgan & Associates American Beverage Marketers Web: www.pernod-ricard-usa.com Phone: (952) 835-4505 Contact: Skip Troyak Contact: Warren Westcoat Fax: (952) 835-4461 Address: 35 Water Street Address: 6900 College Blvd. Suite 440 Pabst Brewing Company E-mail: [email protected] Excelsior, MN 55331 Overland Park, KS 66211 Contact: Mike Brattensborg Web: www.dakotaww.com Phone: (952) 474-5451 Phone: (913) 451-8311 Address: 7117 Emerald Lane Cell (952) 474-8253 Fax: (913) 451-8655 Eden Prairie, MN 55346 Wirtz Beverage Group E-mail: [email protected] Cell: (816) 665-5521 Phone: (651) 334-8284 Contact: Kevin Ryan Web: www.stanmorganassoc.com E-mail: [email protected] Fax: (952) 937-2609 Address: 489 N. Prior Avenue Web: www.abmcoctails,com E-mail: [email protected] St. Paul, MN 55104 Sunny Hill Distributing Web: www.pabst.com Phone: (651) 646-7821 Contact: Mike Baron Anheuser-Busch, Inc. Additional Contacts: Fax: (651) 646-1497 Address: East Highway 169 Contact: David Anglum Bob Ourada, Area Manager, Web: www.wirtzbeveragegroup.com/ P.O. Box 333 Address: 12107 Wellesley Ave. Metro, Southern (612) 251-1228 minnesota.asp Hibbing, MN 55746 St. Paul, MN 55105 Jeff Van Schoick, Area Manager – Phone: (218) 263-6886 Phone: (612) 597-1967 Metro, Northern (612) 281-1859 Fax: (218) 263-6111 Fax: (612) 699-6989 Johnson Brothers Liquor Company E-mail: [email protected] Retail Data Systems Contact: Michael Johnson Thorpe Distributing Company Web: www.budweiser.com Contact: Paul Stelmachers Address: 1999 Shepard Rd Contact: Jack Stevenson Address: 6566 Edenvale Blvd. St. Paul, MN 55116 Address: P.O. Box 120 Bacardi USA Eden Prairie, MN 55346 Rogers, MN 55374 Phone: (952) 934-4002 Phone: (651) 649-5800 / (800) 723-2424 Contact: Jeff Lange Fax: (651) 649-5894 Phone: 763-463-2000 Address: 22546 128th Avenue North Fax: (952) 934-4830 E-mail: [email protected] Fax: 763-463-2001 Rogers, MN 55374 E-mail: [email protected] E-mail: [email protected] Phone: (763) 428-1048 Web: www.rdspos.com Web: www.johnsonbrothers.com Web: www.thorpedistributing.com Fax: (763) 428-1048 E-mail: [email protected] Retail Information Technology Quality Wine & Spirits Tushie Montgomery Architects Web: www.bacardi.com Enterprises Contact: Tom Morgal Contact: Gary Tushie Contact: Rick Feuling Address: 7900 Chicago Avenue South Address: 7645 Lyndale Ave. So., Suite 100 Brown-Forman Address: 1001 2nd Street South, Suite 100 Bloomington, MN 55420 Minneapolis, MN 55423 Contact: Jerry Ronke Sartell MN 56377 Phone: (952) 854-8600 Phone: (612) 861-9636 Address: 5717 Portland Phone: (320) 230-2282 Fax: (952) 851-0501 Cell (612) 861-9632 White Bear Lake, MN 55110 Cell: (320) 761-6423 E-mail: [email protected] Phone: (651) 491-3411 E-mail: [email protected] Web: www.tmiarchitects.com Fax: (320) 230-1796 Web: qwsco.com E-mail: [email protected] E-mail: [email protected] Web: www.www.brown-forman.com Web: www.rite.us

MUNICIPAL LIQUOR STORE 18