ST. PETERSBURG COLLEGE
James S Welch Jr – Instructor Phone 727-204-5078
MUM 2702 PROMOTING AND MERCHANDISING MUSICIANS 1 Prefix Number Course Title Cr Hrs.
A. Course Description:
This course focuses on strategies used to promote emerging musicians and their music. Specific resources are reviewed for creating promotional campaigns, increasing listener awareness, and developing a regular schedule of performing. Students will also review the most common contract terms entered into by musicians. 16 contact hours.
B. Major Learning Outcomes:
1. The student will identify key issues to developing a regular public performance schedule.
2. The student will analyze the most common provisions needed when entering into a performance agreement.
3. The student will identify the importance of networking in the entertainment industry.
4. The student will demonstrate an understanding of the skills needed to be self- promoting.
C. Course Objectives Stated in Performance Terms:
1. The student will identify key issues to developing a regular public performance schedule by studying those techniques which best match musical talents and support show venues.
2. The student will analyze the most common provisions needed when entering into a performance agreement by reviewing sample agreements, documents, and contracts which describe the conditions being negotiated.
3. The student will identify the importance of networking in the entertainment industry by using key promotional strategies to build their value as a desirable commodity. . 4. The student will demonstrate an understanding of the skills needed to be self-promoting by explaining the importance of creating “demos” for maximum exposure in the broad variety of media outlets available. D. Criteria Performance Standard:
Upon successful completion of this course the student will, with a minimum of 70% accuracy, demonstrate mastery of each of the above stated objectives through pedagogical measures developed by individual course instructors.
Textbooks:
1. This Business of Music, 10th ed., authors: Krasilovsky and Shemel, ISBN: 978-0-8230- 7723-6 2. Ruthless Self Promotion, 2th ed., author: Fisher, ISBN:
COURSE POLICIES & ASSIGNMENTS
CLASS WORKLOAD: The college anticipates that a normal 3 credit course should require 3 hours in the classroom and 3 hours of homework or studying. This is a one hour course but we only have 8 weeks to complete it. You'll quickly notice that this course requires a lot of reading, writing, and thinking time. Those who try to shortcut the system or try to do just enough to get by generally don't make very good grades.
*This course is not self-paced*, you are expected to keep up with the class schedule.
I hope you find the course interesting and challenging. I appreciate and welcome your input as to how I can improve what we've got so far. Have a great semester and ask for help whenever you need it! *(And don't let yourself fall behind!)*
Course Assignments
Final Grades (600 point scale)
A = 450-500 (90-100%) B = 400-449 (80-89%) C = 350-399 (70-79%) D = 300-349 (60-69%)
Marketing Plan 400
Class Participation 100
Course Schedule
Date/Week Unit Chapter and Unit assignments Due Book
19 October 1 Review Course Topics; Introductions Chapter 1 and 2 Introduction to Marketing
26 October 2 Market Research Chapter 3, 4, 5 and 6 2 November 3 Material and Tactics Chapter 7and 8 9 November 4 Publicity and Advertising Chapter 9, 10, and 11 16 November 5 Relationship Building Chapter 12and 13 30 November 6 Events, Sales and Self Promotion Chapter 14, 15 and 16 7 December Chapter 17and 18 7 Conclusion 14 December 8 Final Marketing Plan Due
MAKE-UP POLICY: Because of the intensive 8 week schedule, there is a very limited Make-up Policy. If there is an emergency, or some other valid reason you will not be able to meet a deadline, CONTACT ME DIRECTLY. I’ll need verifiable documentation evidencing the reason for the delay. At such time as discussed a deadline may be extended depending on the reason.
Academic Honesty: It is your responsibility to be familiar with St. Petersburg College’s Academic Honesty policies and the consequences of violations. There is no tolerance for any form of academic dishonesty. Discipline can range from a zero on a specific assignment to expulsion from the class with a grade of “F” and the possibility of expulsion from the college. Note that copying/pasting published information without citing your sources, whether the information is from your textbook or the Internet is plagiarism and violates this policy. Even if you slightly change the words from an outside source, the ideas are someone else's so you still have to cite your sources. Cheating, plagiarism, bribery, misrepresentation, conspiracy, and fabrication are defined in Board Rule 6Hx23-4.461.
Student Affairs: Academic Honesty Guidelines, Classroom Behavior. www.spcollege.edu/webcentral/catalog/current/stu_affairs_honesty.htm
Copyrighted material within this course, or posted on this course website, is used in compliance with United States Copyright Law. Under that law you may use the material for educational purposes related to the learning outcomes of this course. You may not further download, copy, alter, or distribute the material unless in accordance with copyright law or with permission of the copyright holder. For more information on copyright visit http://www.copyright.gov.
STUDENT EXPECTATIONS All electronic devices including computers, cell phones, beepers, pagers, and related devices are to be silenced and/or turned off unless they are required for academic purposes. Any use of these devices (including texting) for non-academic purposes is a violation of College Policy and subject to disciplinary action.
Students may be required to have discussions of class assignments and share papers and other class materials with instructors and classmates via chat rooms and other mechanisms. Due to the potential piracy of students’ materials, the College is not responsible for student work posted on the Internet (outside of the college’s Learning Management System, currently ANGEL).
Each student's behavior in the classroom or online is expected to contribute to a positive learning/teaching environment, respecting the rights of others and their opportunity to learn. No student has the right to interfere with the teaching/learning process, including the posting of inappropriate materials on chatroom or Web page sites.
The instructor has the authority to ask a disruptive student to leave a classroom or lab. The instructor may also delete posts or materials from an online or blended class and/or take disciplinary action if disruptive behavior continues.
Dropping the Course:
COLLEGE POLICY REGARDING COURSE DROP/ ADD PERIOD AND AUDIT INFORMATION Students CANNOT add a course following the 1st day the class meets prior to the second class meeting. Students CAN drop a course during the 1st week of classes and be eligible for a refund. Except by appeal to an associate provost, students may not change from credit to audit status after the end of the first week of classes. Online classes may be added through the standard drop/add period for that course.
Students may drop a course through the registration process and may receive a refund during the first week of classes. You must drop a course during the first week of class to be eligible for a refund. (See a counselor/advisor to finalize your schedule, so you won’t be left without the classes you want or need). After the first week students need to notify the instructor and then withdraw from the course as faculty will not drop or withdraw students. Please refer to the academic calendar for the exact dates and also review the Withdrawal Policy
FEDERAL GUIDELINES RELATED TO FINANCIAL AID AND TOTAL WITHDRAWAL FROM THE COLLEGE http://www.spcollege.edu/central/SSFA/HomePage/hdiasbs.htm
The U.S. Department of Education requires students who completely withdraw prior to the 60% point of the term and who receive Federal financial aid i.e., Federal Pell Grant, Federal Academic Competitiveness Grant (ACG), Federal Stafford Loan, and/or Federal Supplemental Educational Opportunity Grant SEOG--to repay a portion of their financial aid.
Students considering a withdrawal from all classes before the published withdrawal date should consult a financial assistance counselor to understand their options and the consequences of the total withdrawal. For further information regarding this policy and other financial assistance policies we encourage you to visit our website at: www.spcollege.edu/getfunds
DUAL ENROLLMENT, EARLY ADMISSIONS, & EARLY COLLEGE STUDENTS A Dual Enrollment, Early Admissions, or Early College student may not withdraw from any college course without permission from the Early College/Dual Enrollment office. Withdrawal from a course may jeopardize the student's graduation from high school. The Dual Enrollment office can be reached at 727 712-5281 (TS), 727 791-5970 (CL) or 727 394-6000 (SE). http://www.spcollege.edu/central/de/index.htm
EMERGENCY PREPAREDNESS
The college website at www.spcollege.edu is the official source of college information regarding the status of the institution. Other important information will be communicated via SPC Alert, local media outlets, and the college toll free number 866-822-3978. All decisions concerning the discontinuation of college functions, cancellation of classes, or cessation of operations rest with the President or his/her designee.
In the event that a hurricane or other natural disaster causes significant damage to St. Petersburg College facilities, you may be provided the opportunity to complete your course work online. Following the event, please visit the college Web site for an announcement of the College's plan to resume operations.
Students should familiarize themselves with the emergency procedures and evacuation routes located in the buildings they use frequently.
Located in each classroom is an Emergency Response Guide (flip-chart) that contains information for proper actions in response to emergencies. Students should be prepared to assess situations quickly and use good judgment in determining a course of action. Students should evacuate to assembly areas in an orderly manner when an alarm sounds or when directed to do so by college faculty or staff or emergency services personnel. Students may access additional emergency information by going to www.spcollege.edu/security . In face to face courses your instructor will review the specific campus plans for emergency events.
CAMPUS SAFETY AND SECURIT Y For information on campus safety and security policies please contact 727-791-2560. If there are questions or concerns regarding personal safety, please contact the Provost, Associate Provost, Campus Security Officer, or Site Administrator on your campus. http://www.spcollege.edu/tsc/security.htm
SEXUAL PREDATOR INFORMATION Federal and State law requires a person designated as a “sexual predator or offender” to register with the Florida Department of Law Enforcement (FDLE). The FDLE is then required to notify the local law enforcement agency where the registrant resides, attends, or is employed by an institution of higher learning. Information regarding sexual predators or offenders attending or employed by an institution of higher learning may be obtained from the local law enforcement agency with jurisdiction for the particular campus by calling the FDLE hotline (1-888-FL-PREDATOR) or (1-888-357-7332), or by visiting the FDLE website at http://offender.fdle.state.fl.us/offender/homepage.do
SPECIAL ACCOMMODATIONS
DISABILITY RESOURCES
Disability Resources at SPC wants to help you succeed. If you have a documented disability or think that you may have learning or other disability and would like to request accommodations, please make an appointment with the Learning Specialist on your campus. If you will need assistance during an emergency classroom evacuation, please contact your campus learning specialist immediately about arrangements for your safety. Disability Resources staff can be reached at 791-2628 or 791-2710 (CL and EPI), 341-4316 (SP/G), 394-6289 (SE), 712-5789 (TS), 341-3721 (HEC), 341-4532 (AC), or 341- 7965 (DT). If you would like more information, you can learn more about Disability Resources on our website: www.spcollege.edu/central/ossd
From Student and Educational Services-Students with Disabilities
If you wish to receive special accommodations as a student with a documented disability, please make an appointment with the Learning Specialist on the Clearwater, Tarpon Springs, or St. Petersburg sites. If you have a documented hearing loss, please contact the Program for the Deaf at 791-2628 (V/TDD). Clearwater Stefanie Silver AD 122 791-2710 St. Petersburg/ Gibbs Gene Oskamp AD 120 341-4316 Barbara Tarpon Springs Counseling 712-5789 Thompson Seminole Colleen Coyle SE 112 394-6108
ANGEL MAINTENANCE SCHEDULE FOR 2011-2012
Fall 2011: Oct 4 – Oct 5 and Dec 17 – Dec 22 Spring 2012: Mar 5 – Mar 6 and May 7 – May 8 Summer 2012: Aug 6 – Aug 12
Tutoring Assistance: 1. Tutoring assistance will be available on line and on site at Learning Support Center in Clearwater. Please check the tutoring center for times and availability
LIBRARY SERVICES There are libraries at various SPC sites. You may choose the one that is most convenient for you. You also can access library services online at http://www.spcollege.edu/central/libonline/
This syllabus is a guide; it may change as we go along. Additional assignments may be added or due dates changed. Good luck – remember I am here to help you be successful and discover what you know! SIGNATURE PAGE: Copy this page and these words and submit in the Unit 1 drop box labeled SIGNATURE PAGE (You can cut and paste to a new document…your typed signature is an electronic signature as binding as your written signature.)
I have read, understand, and agree to abide fully by the parameters set in this syllabus and Syllabus Addendum.
Student Signature: Date: