Brielle Furniture, Has More Than 40 Years of Experience in Selling Bedding

BRIELLE FURNITURE ATTRIBUTES SHIFMAN ALL-TIME SALES RECORD TO ITS HIGH-END, DURABLE MATTRESS LINE

With more than 20 years experience in selling high-end bedding, Ed Christiansen at Brielle Furniture in Sea Girt, New Jersey knows a thing or two about selling mattresses. He knows that as long as you are selling a high-quality product people will spend money regardless of the economic situation – and he has the facts to prove it. In 2009, many of Brielle Furniture’s competitors took a significant hit as a result of the down economy; while, during this same time period, the company experienced an all-time sales record with Shifman. Christiansen contributes his success to the Shifman mattress line – specifically the durability and comfort of its mattresses.

Before carrying the Shifman line, Christiansen conducted extensive research and learned that Shifman is laser-focused on producing high-quality, durable mattresses. Its mattresses are handcrafted and take approximately eight to twelve hours to produce one Shifman mattress set -- while other manufacturers can produce more than 10 mattress sets in a similar time period. Shifman pays close attention to detail when producing its tailored bedding products that possess built-in strength and durability – a difference that customers notice and enhances the comfort of their beds.

Christiansen identified Shifman’s use of high-end, all-natural materials, its eight-way hand tied boxspring and the two-sided mattresses as the top three unique selling features that meet his customers needs.

HIGH-END MATERIALS: Christiansen credits Shifman for using the best possible materials to make its mattresses. Shifman purifies its own cotton and uses the highest grade, natural cotton available in its mattresses. Cotton's resiliency, comfort and durability make it an ideal upholstery material -- many customers appreciate knowing that cotton is making up most of the upholstery versus a synthetic material. Additionally, bedding made with cotton lasts longer than those made with polyfoam, while keeping consumers cool in the summer and warm in the winter.

BOXSPRINGS: Another distinguishing factor about Shifman mattresses is its boxsprings. The boxsprings have hourglass shaped coils that are hand tied eight-ways. According to Christiansen, this is the best way to make a boxspring and notes that they provide customers with a solid yet comfortable foundation that nicely complements the mattress. The boxsprings are tied with imported Italian twine to provide strong, flexible support. This more durable technique reduces the wear and tear on the mattress resulting in a comfortable, longer lasting mattress.

TWO-SIDED MATTRESSES: Christiansen noticed that in a down economy people are only willing to spend money on a quality product that is going to last. One of the easiest ways for his sales team to show value in bedding is by offering a two-sided mattress. Two-sided mattresses can be flipped and, as a result, will last twice as long as a one-sided mattress.

While most major manufacturers have changed to one-sided mattresses to save on costs, Shifman has refused to cut corners and builds its mattresses to ensure the same level of comfort and durability on both sides of the mattress.

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