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Newport Camel Pall Mall Kool Winston Salem Natural American n Headquarters: 401 North Main Street, n Headquarters: 714 Green Valley Road, Winston-Salem n Headquarters: Bristol, United Kingdom Greensboro n Total employees*: 5,200 n Total employees: 35,300 n Total employees*: 2,900 n N.C. employees (2013)*: 3,900 n Locations: 160 countries worldwide n N.C. locations: 7 n N.C. locations (2013): 7 n Total revenue (past 12 months): n Total revenue (2013): $7 billion n Total revenue (2013): $8 billion $47.29 billion n Year established: 1760 n Year established: 1875 n Year established: 1901 n U.S. retail market share: 15 percent n U.S. retail market share: 26 percent n U.S. retail market share: 3 to 4 percent Newport USA Gold Newport Camel blu eCigs blu eCigs Pall Mall Maverick Maverick Other brands that do not hold significant market share — including Kent, Old Gold and Kool Kool True — will go to Reynolds. Paying for it Cash: $500 million After-tax proceeds from sale to Winston Winston Imperial: $4.4 billion New debt to be issued: $9.0 billion New stock to Lorillard share- holders: $8.04 billion BAT investment to keep 42 Salem Salem percent of stock: $4.7 billion Assumed Lorillard debt: $2.8 billion Natural Highlights of the deal Reynolds would remain based in Winston-Salem but would give up its two American iconic brands associated with the city, Winston and Salem. Susan Cameron, Reynolds’ chief executive and president, would retain her positions. Her counterpart at Lorillard, Murray Kessler, would join Reynolds’ Spirit board of directors. Imperial would gain control over the No. 2 electronic cigarette in the United States, blu eCigs, as well as take over Lorillard’s Greensboro manufacturing plant, Vuse research and development operations, and the bulk of its 2,900 employees. The proposed deal is projected to increase Imperial’s U.S. market share from eCigs between 3 and 4 percent to between 10 and 12 percent. Imperial says it has plans to rejuvenate its newly acquired brands, particu- Sources: Yahoo Finance; North Carolina Global Economy; Reynolds American Inc.; Lorillard Inc. larly Winston and Kool. *All operating companies for each manufacturer CASSANDRA SHERRILL/JOURNAL.
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