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Comprehensive Smoking Prevention Education Act of 1981

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Comprehensive Smoking Prevention Education Act of 1981 DOCUMENT RESUME ED 229 683 CG 016 653 TITLE Comprehensive'Smoking Prevention EducationAct of 1981. Hearing before the Comthittee on 'ommerce, -Science, and Transportation, Unite4CS ,tes'Senate, Ninety-Seventh COngress, SecondSessi4, on S. 1929 to Amend the Public Health Service Act and the Federal Cigarette Labeling and Advertising Act to Increase the,Availability to the American Public of Information on the Health Consequendes of Smoking and , Thereby Improve Informed Choice, and for Other Purposes. INSTITUTION Congress of the U.S., Washington, D.C. Senate Committee on Commerce, Science, and Transportation. PUB DATE 10 May 82 NOTE - 143p.; For related documents, see CG 016 654 and,ED 225 064i.065. PUB TYPE Legal/Legislati've/Regulatory Materials (090) 1.0 EDRS PRICE , MF0,1/PC06 Plus Postage. DESCRIPTORS 4. *Advertising;Xonsumer Education; *Consumer Protection; Federal Legislation; Government Role; Health Education; Hearings; *Prbvention; Public Healthv Role Models; *Smoking; *Tobacco IDENTIFIERS *Comprehensive Smoking Prevention Educ Act 1981; Congress '97th .. ABSTRACT This report of the second hearing on the Emoki4g Prevention Education Act focuses on advertising practices of the tobacco industry; the first hearing dealt with health related issues. The report includes testimony .of three panels of witnesses who iliscussed the effectiveness og European programs in cigarette labeling and consumee education, the advertising of cigarettes in the, United States, and compliance with the rotational warning scheme in the bill. Statements by Dr. Donald Harrison, president of the American Heart Association; Eric Rubing counsel to the Outdoor Advertising Association of America; and David Minton, counsel to the Magazine Publishers Association, are presented. Also includedare 26 additional articles, letters and statements from thedical and , advertising associations supporting and opposing the bill. (JAC) *********************************************************************** * Reproductions supplied by EDRS are the best that can be made from the original document. ******************************************************************* COMPREHENSIVE SMOKING PREVENTION EDUCATION ACT OF 1981 Pr1 CO . 'HEARING (.1 .BEFORE TEM COMMITTEE ON COMMERCE, SCIENCE, LLI AND TRANSPOR4TION UNITED STATES SENATE NINETY-SEVENTH CONGRESS SECOND SESSION ON S. 1929 r\. TO AMEND THE PUBLIC ARA LIM SERVICE ACT AND THE FED- ERAL CIGARETTE LABELING AND ADVERTISING ACT TO IN- CREASE THE AVAII:ABILITY TO THE AMERICAIi PUBLIC OF IirFORMATION ON THE ECHALTH CONSEQUENCES OF SMOKING AND THEREBY IMPROVE INFORMED CHOICE, AND FOR OTHER PURPOSES MAY 10, 1982 Serial No:97-123 Printed for the use of the Comn2itteeon Commerce, Science, and Transportation U.8. GOVERNMENT PRINTING onus 9.401 0, VafiRINOTON : 1982 . I> 2 COMMITTEE ON COMMERCE, SCIENCE, AND TRANSPORTATION BOB PACKWOOD, Oregon, Plain= BARRY GOLDWATER; Arizona HOWARD W. CANNON, Nevada HARRISON IL SCHMITT, New Mexico RUSSELL B. LONG, Louisiana JOHN C. DANFORTH, Minouri ERNEST F. HOLLINGS, South Carolina Kansas DANIEL K. INOUYE, Hawaii LARRY South Dakota WENDELL H. FORD, Kentucky SLADE N, Washington DONALD W. RIEGLE, JR., Michigan TED STEVENS, Alaska J.. JAMES EXON, Nebraska BOB KASTEN, Wisconsin HOWELL HEFLIN, Alabama Mut/at M. DIMNDIMM, Chief Counsel GUAM J. XOVACH, General Counsel Ausaffr L. SARWL Minorit; Chief Counsel Enwm K. HAIL, Minority General Counsel ap t CONTENTS Page Opening statement by the Chairman 1 Opening statement by Senator Ford 2 . Opening statement by Senator Gorton 4 Text of ,S. 1929 6 LIST OF WITNESSES , Harrison, Dr. Diii.lald C., president, American Heart Association 16 Letter of May 13, 1982 29 Horrigan, Edward, chairman, executive committee, Tobacco Institute, Roger D Blackwell, professor, Department of Marketing, Ohio State University, Larry Light, executive vice president, Ted Bates & Co., Inc.; Joel Cohen, director, Center for Consumer Research, University of Florida, and Charles Sharp, Charles Sharp & Associates 57 Prepared statement of Dr. Blackwell 63 Prepared statement of Dr. Light , 68 Prepared statement of Mr. Cohen 71 Letter of May t1Z 1982 it A.,.. 75 Prepared statement of Mr. Sharp 78 Rubin, Eric, Outdoor Advertising Association of America, and David Minton, counsel, Magazine Publishers Association e . 97 Prepared statement of Mr. Minton 101 Waterson, Michael, research director, Advertising Association, representing the American Association of Advertising Agencies, American Advertising Federation, and Association of National Advertisers, and Michael Daube, Department of Cdnmunity Medicine, Uniyersity of Edinborough, Ed,mbor- ough, Scotland 29 Prepared statement of Mr. Waterson -32 Prepared statement of Mr. Daube . , 36 ' . ADDITIONAL ARTICLES, Ltd i LRS, AND STATEMENTS American MedicafAssociation, statement 123 'American Society of Preventive Oncology, statement 122 Austin, Glenn, M.D., Alnerican Academy of Pediatrics, letter of February 9, -- 1982 x , , 125 Bakery, Confectionery & Tobacco Workers International Union, statemedt 120 Brandt, Dr, Edward N, Jr., Aissistant Secretary for Health, Department of Health and Human Services, statement , 109 . Davis, Jefferson C., M.D., president, American College of Preventive Medi- cine, letter of February 18, 1982 126 Earley, Arthur E., chairman/chief executive officer,---Meldrum & Fewsmith, Inc letter of .May 11,1982 133 Ernster, Virginia 1.. M.D., assistant professor of epidemiology, University, of California, letter Of April 27, 1982 , 131 Glantz, Stanton A., Ph. D., treasurer, Californians for Nonsmokers' Rights, letter of February 12, 1982 125 Hatch, Hon. Orrin, U.S. Senator from Utah, statement 109 Hater, Robert, V. P., M.D., president, Atherican Cancer Society, Inc., letterof February 26, 1982 . 127 Jones, Patricia A., deputy executive director, American Nurses' Association, InC., letter of March 16, 1982 ' .., 128 'alb 11' ., Lloyd, Douglas S., M.D., M.P.H., commissidner, Connecticut Department of Page Health Services, letter of March 26, 1982 - l 128 Matek, Stanley J., MS, president, American Public Health Association, letter of February 18, 1982 126' McCurdy, Harry W., M.D., executive vice president, American Academy of OtolaryngologyHead & Neck Surgery, Inc., letter of February 10, 1982 125 Mendelsohn, Harold, Ph. D., University of Denver, statement ' 112 Muris, Timothy J., Director, Federal Trade Commission,' letter of April 7, 1982 129 Myers, Morton A., Director, General Accounting Office, letter of June 4, 1982. 137 Nichols, Ervin E., M.D., FACOG, director, practice activities, American Col- lege of Obstetricians & Gynecologists, letter of May 12, 1982 134 Roper, Burns W., chairman, Roper Organization, Inc., statement 114 Letter of March 10, 1982 *59 Salisbury, Zora, Ed. D., president, Conference of State and Territorial Direc- tors of Public Health Education, letter of May 17, 1982 134 Scutchfield, F. Douglas, M.D., president, Association of Teachers of Preventive Medicine, letter of February, 25, 1982 127 Siano, Jerry, vice chairman, N W Ayer Inc., letter of May 4, 1982 132 Street, W. Melvin, executive vice prisident, National Newspaper Association, letter of Jung 2, 1982 135 Wind, Prof. Yoram J., statement 116 5 I. COMPREHENSIVE SMOKING PREVENTION EDUCATION ACT OF 1981 MONDAY, MAY 10, 1982 U.S. SENATE, COMMITTEE ON COMMERCE, SCIEkCE, AND TRANSPORTATION, Washington, D.C. The committee mets pursuant to notice, at 10 a.m., in rioni 235, Russell genate Office Building:Hon. Bob Packwood (chairman of the committee) presiding. Staff members assigned to this hearing: Richard L. Perlmutter,. Lawrence Fa Berton, staff counsels; Amy L. Bondurant and Loretta Dunn, minority staff counsels: OPENING STATEMENT BY THE CHAIRMAN The CHAniwar. The committee will come to order, please. We are assembled today to investigate a produbt that is ltnked with over 300,000 deaths per year and one of the.most heavily ad- vertised and promoted products in the world. Not only is the .tobac- co business a big business in this country and throughout the , world, but cigarette advertising expenditures alone approach $1 bil- lion a year. This is the second of two iearings on the Comprehensive Smok- ing Prevention and Education Act 'of 1981. In March 1982, Senator Hatch held a hearing on this bill which focused on the health-relat- ed issues. Today's hearing, will focus on the advertising practices of the tobacco companies and the impact of the bill on that industry. We have assembled three panels of witnesses who will discuss the effectiveness of European programs in cigarette labeling and consumer education, the. advertising of cigarettes within the United States, and compliance with tlie rotational warning scheme in'the bill. With the release of the 1964 Surgeon deneral's -report linking smoking and cancer, the United States assumed a leadership role in informing the public of the health dangers associated with smok- ing. In recent years, however, many European countries havefar exceeded the United States in their sophistication in furthering .public awareness of the fdverse effects of smoking. -.- The program of rotational health warning labels which IS pres- entlY ,under consideration. by this committee is a program that has proved_ successful in European countries. I would like, to emphasize that we have proposed a system that has already preyed- to be suc- cessful. (1) f 6 . 2 I am very concerned about the extent of advertising of cigarettes in publications that are directed at children andwomen. In fact, there is a relationship between the
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