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Targeted advertising

  • A Brief Primer on the Economics of Targeted Advertising

    A Brief Primer on the Economics of Targeted Advertising

  • Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

    Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook

  • Improving Transparency Into Online Targeted Advertising

    Improving Transparency Into Online Targeted Advertising

  • A Privacy-Aware Framework for Targeted Advertising

    A Privacy-Aware Framework for Targeted Advertising

  • The Value of Targeted Advertising to Consumers the Value of Targeted Advertising to Consumers

    The Value of Targeted Advertising to Consumers the Value of Targeted Advertising to Consumers

  • EU Data Protection Law and Targeted Advertising

    EU Data Protection Law and Targeted Advertising

  • US Department of Health and Human Services

    US Department of Health and Human Services

  • Targeted Advertising and Sopipa

    Targeted Advertising and Sopipa

  • The Advertising Value of Twitter Ads: a Study Among Mexican Millennials

    The Advertising Value of Twitter Ads: a Study Among Mexican Millennials

  • Landscape Summary : Online Targeting

    Landscape Summary : Online Targeting

  • An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets

    An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets

  • Measuring the Facebook Advertising Ecosystem

    Measuring the Facebook Advertising Ecosystem

  • The Next Frontier Targeted Online Advertising and Privacy

    The Next Frontier Targeted Online Advertising and Privacy

  • How to Using Facebook Advertising for Lead Generation

    How to Using Facebook Advertising for Lead Generation

  • Part I Google Ads and PPC

    Part I Google Ads and PPC

  • Consumer Purchase Journey, Targeted Advertising, and Privacy Choices

    Consumer Purchase Journey, Targeted Advertising, and Privacy Choices

  • The Advertising Value of Twitter Ads: a Study Among Mexican

    The Advertising Value of Twitter Ads: a Study Among Mexican

  • Successful Online Display Advertising

    Successful Online Display Advertising

Top View
  • Adnostic: Privacy Preserving Targeted Advertising∗
  • Targeted Advertising and Costly Consumer Search∗
  • Why Am I Seeing This
  • Targeted Online Advertising: Persuasion in an Era of Massless Communication
  • Potential for Discrimination in Online Targeted Advertising
  • Sniper Ad Targeting
  • Google's Shadow Profile
  • What Twitter Knows: Characterizing Ad Targeting Practices, User
  • Privacy Challenges in Online Targeted Advertising Minh-Dung Tran
  • Targeted Advertising and the First Amendment: Student Privacy Vs
  • The Socioeconomic Impact of Internet Tracking
  • Targeted Advertising, Platform Competition and Privacy
  • Evaluating the Performance of Demographic Targeting Using Gender in Sponsored Search ⇑ Bernard J
  • How Effective Is Targeted Advertising?
  • Who Benefits from Targeted Advertising?
  • Data Usage & Control Primer
  • Why Targeted Advertising Should Be Part of Your Marketing Plan
  • Client-Side Solutions for Privacy-Friendly Behavioral Advertising


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