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Brand extension
Real Life Examples of Extension Strategies
Brand Extension Success Elements: a Conceptual Framework
Creating a Successful Brand Through Marketing Innovation: a Case Study of T-Box from Turkey
RESEARCH FINDINGS and FUTURE PRIORITIES Kevin Lane Keller
Fashion Branding and Communication, Palgrave Studies in Practice: Global Fashion Brand Management, DOI 10.1057/978-1-137-52343-3 1 2 B
10 Ways to Extend Your Brand Based on a Study of 500+ Successful Brand Extensions
Study on the Risk Elusion of Brand Extension in Business Startups
Assessing the Impact of Brand Extensions on Brand Concept and Brand Equity: the Moderating Effect of Consumers’ Perceived Fit
Brand Stretch: How Alcohol Brands Are Pushing Marketing Boundaries
V33 10182.Pdf
Harmful Upward Line Extensions: Can the Launch of Premium Products
A Taxonomy of Brand Linkages: the Brand-Relationship-Interaction (BRI) Matrix
Price Effects on Vertical Brand Extensions: a Conceptual Framework
What Brand Extensions Need to Fully Benefit from Their Parental Heritage
Brand Extensions in a Competitive Context: Effects of Competitive Targets and Product Attribute Typicality on Perceived Qua
THE IMPACT of BRAND PLACEMENT and BRAND RECALL in MOVIES: EMPIRICAL EVIDENCE from MALAYSIA Bamini KPD
Chapter 4 – Sub Brands and Brand Extensions
Brand Extension the Benefits and Pitfalls
Top View
Designing a Successful Brand Extension from Theory to Practice. the National Geographic Case Project
The Influence of Brand Extension Strategy on Marketing Performance of Soft Drinks Bottling Firms in Nigeria
Can Brand Identity Predict Brand Extensions' Success Or Failure?
Extending to Fashion Category: an Exploratory Study on an Auto Brand
Your Ad Here: the Cool Sell of Guerrilla Marketing
The Influential Factors for Fashion Brand Extension Success
The Role of Consumer Gender Identity and Brand Concept Consistency In
Cross-Gender Extension Potential of Luxury Brands: a Semiotic Analysis Nathalie Veg-Sala, Elyette Roux
Extending Corporate Brands in B2B Vs. B2C Markets
Retail Brand Extension: Antecedents of Attitude and Intention to Buy
Brands and Branding: Research Findings and Future Priorities
Vertical Versus Horizontal Line Extension Strategies: When Do Brands Prosper? Helena F
Brand Extension: a Strategy for Competitive Advantage
SUCCESS of BRAND EXTENSION in GLOCALIZATION: a MEDIATION and MODERATION ANALYSIS Yasir Ali Soomro1 & Muzzaffar Ali Issani2
Brand Extensions
Effect of Brand Extensions on Parent Brand Pooja Rastogi Assistant Professor- Marketing and Entrepreneurship, Institute of Management Studies, Lal Quan, Ghaziabad
The Effect of Vertical Brand Extensions on Consumer-Brand
The Effect of Brand Extension Strategy on Brand Image to Customers
CHILDS, MICHELLE L, Ph.D. Effective Fashion Brand Extensions: the Impact of Limited Edition and Perceived Fit on Consumers’ Urgency to Buy and Brand Dilution (2014)
Brand Extension Process
Gender Brand Extensions: Effects of Gender of the Brand, Gender of Consumer, and Product Type on Evaluation of Gender Extensions
Merchandising and Brand Extension in the Music Industry Magdalena Borucka
Brand Extension ———Research of Danone in Sweden
Advantages and Disadvantages of Brand Extension Strategy for Companies
The Potential for Small Enterprise to Consider Guerrilla Marketing from Brand Equity Perspective
Brand Extension in Customer-Based
Consumer Acceptance of Licensed Brand Extensions
Cross-Gender Brand Extension Strategy in the Beauty Industry Context
When Brand Extension Fit Matters