Shell Lubricants

SHELL LUBRICANTS

“You’d never guess—Power”

:60

FINAL W/VO TIMECODE

SELB04V15

A woman turns on the lights to an art studio. It illuminates a beautiful sculpture made out of granite and stone. We see the chisels and hammers. She gets to work. (SHOOT)

00:02-00:08

VO: You’d never guess that the power she counts on every day, counts on something much more critical.

The camera finds a windmill (electrical) shadow in a vast field.

We see her pick up an electric chisel and get to work on the stone.

00:09-00:16

VO: You’d never guess that the beauty she creates here, started in a turbine miles away.

We see a close up of a turbine component.

We see a shot of a heating vent, or radiator as she works.

00:17-00:22

VO: Or that the heat that keeps her studio warm, depends on a liquid engineered by scientists.

We see a lubricant being swirled in a beaker.

We see a man inserting grease into a piece of machinery.

00:24-00:28

VO: Because the power that makes her work…work, must first work here.

Cut to a helicopter shot of a city at night.

00:29-00:42

VO: Shell industrial lubricants are vital to the global power sector…

Cut to a power generator running at a dam.

VO: …helping the machines that power our world…

We see a power plant and the steam cooling towers belching steam

VO: from power plants

We see a field of wind turbines

VO: to wind turbines

Cut to a transformer and zoom out to the power lines in the vast distance that lead up to the transformer.

VO: to transformers…

Cut to a close up shot of a generator starting up. The wheels just beginning to spin.

VO: run smoother, better, more efficiently.

We see a satellite shot of a continent at night. We see the continent lit up.

00:42-00:45

VO: But we know it’s more than the world’s power that count on our lubricants.

Cut back to the studio where we see the woman standing in front of her sculpture staring heroically at camera.

00:46-00:50

VO: So do billions of people…and their ability to move the world forward.

We hear the woman say:

00:52-00:54

MAN: Who would’ve guessed?

Fade to a title card:

TITLE: See how we impact your life at shell.com/XXXX

(V.2 FOR EXTERNAL USE)

TITLE: See how your customers can benefit at shell.com/XXXX

Cut to Pecten.