Professor Conrad Nankin S Main Interest Is in Teaching and Working with Students, Preparing

Professor Conrad Nankin’s main interest is in teaching and working with students, preparing them for the realities of the world of work as well as communicating the obligation those who succeed have to the work of the world.

In addition to his teaching here at Lubin, Professor Nankin is Managing Director of CDIAssociates/Integrated Business Development, a management and marketing consultancy he founded in the early 1980s. Initially specializing in marketing and marketing communications, he expanded CDI’s human resources and entered full management consulting in 1986. Services to clients over the years have included: corporate & marketing planning; marketing research & analysis; comprehensive marketing communications counsel and services; management organization & business planning; strategic scenario planning; financing facilitation planning; systems analysis & operational consulting.

Over the years, he has worked with large clients such as Citibank, 3M/Media Networks, and Royal Insurance and has worked with technology startups as well as dozens of small and medium sized businesses in a variety of industries including apparel, electronics, publishing, food service, real estate, travel, construction, and packaged goods.

In the early 1970s, he spent several years conducting original research and investigation within the advertising industry, resulting in his extensive report to the Advertising Council concerning public service advertising for controversial and political issues. He came back to this topic in September of 1996 in his article, "Exposing ‘Risk’ of Political Spots," which appeared in Advertising Age. Later articles include: “Strategic Plans Solidify Branding on Net,” (L. Chiagouris, co-author), Marketing News, Vol. 38, No. 10, June 1, 2004, 28-30; and “Positioning Still Relevant and Practical Technique,” (Original Title: “Positioning the Multidimensional Brand” – response to Larry Light, CMO of McDonald’s), Advertising Age, Vol 75, No. 29, July 19, 2004, 16.

Some current and recent projects include: retained services as Marketing and Marketing Communications Counsel to a high technology content certification and management firm; strategic planning for an independent media planning/buying company; business and marketing planning services for an eco-tourism destination; and research and analysis of marketing related concepts and principles as applied to business contractual obligations for expert witness testimony in a legal case.

In the 1990’s, Professor Nankin served on the steering committee of a non-profit organization, Securities Victims of America, which worked to support an active and equitable securities marketplace free from misrepresentation and fraud and which encouraged many of the changes that eventually occurred in the self regulatory operations of the New York Stock Exchange and National Association of Securities Dealers.

He is a member of a number of cultural organizations and has served as Treasurer of the Friends of the Mercantile Library in New York City and oversaw the Poetry Society of America’s On-line Workshop on the World Wide Web during its first formative year.

Conrad Nankin is an executive member of the American Marketing Association and has served as the Associate Chair of the New York Chapter's Marketing Management Leadership Council. For 10 years he was an Adjunct Assistant Professor of Marketing in the Lubin School of Business at Pace University where he is now a Clinical Assistant Professor and a Core Course Coordinator. He has also lectured on both management and marketing subjects as a member of the Adjunct Faculty of Brooklyn College of the City University of New York.