Person Specification s24

Job Description

Job title: / Marketing Officer
Department/School: / Marketing and Communications
Grade: / 6
Location: / Marketing and Communications
Job purpose
To support together the Student Marketing Manager and Research Marketing Manager in developing and delivering University-wide marketing and communications strategies which aim to increase our competitiveness in student recruitment and enhance our reputation for world-class research.
The post holder will work closely with colleagues to develop and implement work programmes which both enhance the effectiveness of existing marketing activities and introduce new initiatives in line with the University’s priorities and requirements.
Responsibilities will span intelligence gathering and analysis, coordination of activities, and overseeing the delivery of specific projects and tasks including the design and production of marketing materials within the scope of the University’s Marketing & Communications plan.
This will require the development of effective working relationships with the Professional Services colleagues involved in these projects (for example Admissions, Research & Development Support Office, Alumni Relations), Academic Departments, Faculty Marketing Teams and members of the wider Marketing and Communications team.
Source and nature of management provided
This role reports to the Student Marketing Manager
Staff management responsibility
N/A
Special conditions
The post holder will, from time to time, be required to undertake other duties of a similar nature as may reasonably be required by his/her line manager.
Main duties and responsibilities /
1 / Student Recruitment
i.  Support the Student Marketing Manager in developing, managing and monitoring strategies to raise awareness of Bath’s undergraduate and postgraduate programmes and to increase the likelihood of successful applicants accepting their offer.
ii.  Develop multimedia promotional and publicity materials related to student recruitment. This includes project managing the production of the hard copy undergraduate prospectus and ensuring appropriate integration with the undergraduate eProspectus.
Support the efforts of colleagues to attract and recruit high quality UG and PG applicants by ensuring information about the University on 3rd party media platforms targeted at applicants is appropriately presented, working with Faculty Marketing Teams to ensure consistency across subject areas. This will include ensuring the University has an active profile on free platforms and appropriate course listings are kept up up to date. The post holder will also be responsible for ensuring a suitable presence is maintained on paid for platforms by analysing the effectiveness of existing investments and making recommendations as required.
iii.  Support the development and implementation of communications activities targeted at applicants through effective use of the campaign management and reporting capabilities of the University’s CRM software and tools.
2 / Research Marketing
i.  Support the Research Marketing Manager to develop and deliver marketing and communucations strategies and activities which seek to enhance the University’s reputatation for world-class research.
ii.  Develop multimedia communications content as required.
iii.  Support the Research Marketing Manager in identifying and developing appropriate platforms, channels and opportunities to communicate our research to key stakeholders working in alignment with the University’s commitment to public engagement and the University’s internationalisation strategy.
3 / Support the work of the Marketing and Communications Department as required and as appropriate to the grade of the post.
This is not intended as an exhaustive list of duties or a restrictive definition of the post but rather should be read as a guide to the main priorities and typical areas of activity of the post-holder. These activities are subject to change over time as priorities and requirements evolve and as such it may be amended at any time by the line managers following discussion with the post holder.

Person Specification

Criteria: Experience/Knowledge / Essential / Desirable
Experience of working in a marketing environment – including digital marketing – and some evidence of professional development within marketing / P
Prior experience of working within Higher Education. Candidates who have not previously worked in higher education should have an understanding of how marketing strategies and tactics can be adapted to the HE sector / P
Experienced user of Microsoft Office word processing, spreadsheet and presentation packages, and of popular social media channels / P
Evidence of effective team working and engaging and motivating others / P
Proven ability to work on own initiative / P
Experience of effectively organising a busy workload with sometimes conflicting priorities, to meet deadlines / P
High level of literacy and ability to draft marketing copy, correspondence, reports, papers and briefing notes / P
Criteria: Skills / Essential / Desirable
Excellent organisational and project management skills / P
Proven ability to communicate confidently and effectively both orally and in writing / P
Excellent interpersonal skills in order to communicate effectively with staff at all levels of seniority, students and members of the public / P
Capacity to manage and prioritise a high workload, often working to tight deadlines / P
Competent, conscientious and motivated with a methodical approach to work / P
Ability to be adaptable and flexible and to with a willingness to learn new skills quickly / P
Information management skills including a high level of accuracy and attention to detail and the ability to analyse and present complex data / P
Criteria: Professional Qualifications / Essential / Desirable
Chartered Institute of Marketing qualification or Chartered Institute of Public Relations qualification or equivalent experience in a marketing or marketing and communications role / P
Criteria: Academic Qualifications / Essential / Desirable
Education to degree level or equivalent / P
Effective Behaviours Framework
The University has identified a set of effective behaviours which we value and have found to be consistent with high performance across the organisation. Part of the selection process for this post will be to assess whether candidates have demonstrably exhibited these behaviours previously.
Managing self and personal skills:
Willing and able to assess and apply own skills, abilities and experience. Being aware of own behaviour and how it impacts on others.
Delivering excellent service:
Providing the best quality service to all students and staff and to external customers e.g. clients, suppliers. Building genuine and open long-term relationships in order to drive up service standards.
Finding innovative solutions:
Taking a holistic view and working enthusiastically and with creativity to analyse problems and develop innovative and workable solutions. Identifying opportunities for innovation.
Embracing change:
Adjusting to unfamiliar situations, demands and changing roles. Seeing change as an opportunity and being receptive to new ideas.
Using resources:
Making effective use of available resources including people, information, networks and budgets. Being aware of the financial and commercial aspects of the University.
Engaging with the big picture:
Seeing the work that you do in the context of the bigger picture e.g. in the context of what the University/other departments are striving to achieve and taking a long-term view. Communicating vision clearly and enthusiastically to inspire and motivate others.
Developing self and others:
Showing commitment to own development and supporting and encouraging others to develop their knowledge, skills and behaviours to enable them to reach their full potential for the wider benefit of the University.
Working with people:
Working co-operatively with others in order to achieve objectives. Demonstrating a commitment to diversity and applying a wider range of interpersonal skills.
Achieving results:
Planning and organising workloads to ensure that deadlines are met within resource constraints. Consistently meeting objectives and success criteria.

Human Resources Page 3 29/09/2016