Lesson Plans: Restaurant Management
Lesson Plans: Restaurant Management
Patricia Hattenbach
Week: 9/23-27/13 - Unit: Market Research/Industry Overview
Enduring Understandings:
1. Marketing research is essential to starting a business.
2. Market research is integral to developing a restaurant and its menu.
Essential Questions:
1. What kinds of customers are in my market?
2. How is market research used to develop a restaurant and its menu?
Monday 9-23 / Student Objective(s): EU1-SO1- Analyze various marketing strategies for a restaurant. (2B)Warm-up: What market group do you belong to?
HOT: How do you think major firms use market research information?
Procedures/Activities:
· Have students explain the process of creating surveys; refer to Chronicle article: “Darden/ Red Lobster”
· Discuss the main discoveries when changing variables in the surveys
· Check for understanding of key terms; ask for individual examples of interpretations
Materials: VB-Rest. Mgt. Lesson 1: Market Research; computers; Dress for Success- casual Tuesday
Follow Up/HW: bring any dues
Tuesday 9-24 / Student Objective(s): EU2- SO1- Organize oral and written information. (1A)
EU2- SO2- Evaluate Internet resources for information. (4E)
Warm-up: How do you think restaurants got started?
HOT: What is the significance of knowing the origins of restaurants?
Procedures/Activities:
· Begin discussion of the history of restaurants
· Look on the Internet to get more info about the 3 theories; discuss the findings
Dress For Success- Casual
Materials: SFA- I. Industry Overview- History ; website; vocabulary; computers; copy: I. RIO notes for students
Follow Up/HW: view youtube videos from lesson
Wed. / Thur. 9-25/26 / Student Objective(s): EU2- SO1- Organize oral and written information. (1A)
EU2- SO2- Evaluate Internet resources for information. (4E)
Warm-up: Do you have a favorite type of restaurant? What is it?
HOT: As a business person, why is it necessary to know the types of restaurants that can be developed?
Procedures/Activities:
· Discuss the types of restaurants;
· Assign a type to a student and have them do a quick Internet search for info; report findings to class
· Prepare for CIA-Chef Solomon’s demo in the Outback on Friday.
Materials: SFA- I. Ind.Overview-Types; computers; RIO notes
Follow Up/HW: bring club dues
Friday 9/27 / Student Objective(s): EU1-SO1- Analyze various marketing strategies for a restaurant. (2B)
Warm-up: What are current restaurant trends?
HOT: How does the Chef use market research in preparing menu items for a venue?
Procedures/Activities:
· Reflect upon the CIA demo- relate it to current trends in restaurants
· Discuss influences: society, culture, ethnic diversity, population changes, the economy
· Have students analyze the relationships between the week’s concepts and the Chef’s demo
Materials: VB-Rest. Mgt. Lesson 1: Market Research; computers; RIO notes
Follow Up/HW:
Lesson plans are subject to change.