Internal Use Or Quote Number If This Is an Updated Application Form

Royal Mail Group Scheme for Growth: Advertising Content Incentive Application Form

1. Customer Information
SchemeReference no. /

Internal Use or quote number if this is an Updated Application Form

Is this is an Updated Application Form /

Yes/No?

Your Company Name / Enter the registered Company name
Company Address / Address for communications
Contact Person / Full name and job title
E-mail address / Contact Person’s email
Telephone Contact details: / Contact Person’s daytime telephone number
Siebel account ID / Only required if you hold a Royal Mail Retail account
2. Details of applicant (complete if you are managing mailings on behalf of the customer, and we will use these contact details)
Your Company Name / Enter the registered Company name
Company Address / Address for communications
Contact Person / Full name and job title
E-mail address / Contact Person’s email
Telephone Contact details: / Contact Person’s daytime telephone number
Relationship with Posting Customer / e.g. Media Agent
Siebel account ID / Only required if you hold a Royal Mail Retail account
3. Customer Background

Company Overview

/ General overview of the company, who you are, nature of your business, etc.
Application Overview /

Will the incremental mailings relevant to the Advertising ContentIncentive be posted under the registered customer name at the Company level or will they be posted under another trading name or brand name?Please provide the name and status of the customer for this application:

Overall Legal Entity Customer;
Brand e.g. ABC; or
Sub brand e.g. ABC Soap.

NOTE: If this application is for a customer which is a brand or a sub-brand, then a separate application should be submitted for each such customer.
Measure of Success /

What do you hope to achieve by sending incremental volume (what does success look like i.e. ROI, brand reach etc.)

4. Other relevant information
Is there any other information that explains why you are eligible for the Scheme and the Advertising Content Incentive or that you would like us to consider when we review your application?
If you are now submitting an Updated Application Form to inform us of any changes, please use this section to confirm what sections of the Application Form you are updating and then detail in this section your changes to that other section(s).
5. Customer supply chain details
Royal Mail Account details / Please list all postage accounts you hold with Royal Mail to post mailings of Advertising Content, including any Royal Mail Wholesale credit accounts. (Leave blank if you do not hold a direct account with Royal Mail.)
RM Retail Account(s) / RM Wholesale Account(s)
Access Operator details
(UCID means the unique, identifying number assigned to you by an Access Operator for your mailings of Advertising Content. You are likely to have multiple numbers if you use more than one mailing site.) / Please list the Access Operators that you have contracted with for mail services over the last 24 months and reference all the UCID numbers that they assigned to you for your mailings of Advertising Content:
Name of Access Operator / List of UCIDs assigned to you
Direct Delivery Provider details / Please list the Direct Delivery Providers that you have contracted with for UK mail delivery services over the last 24 months:
Name

Please remember to submit an Updated Application Form to us if you add any new Royal Mail credit accounts/Access Operators/UCID numbers used for mailings of Advertising Content during theIncentive Period for the Advertising Content Incentive.

6. Historic Posting DetailsForecasted Incremental Posting Volumes

We require posting details of your previous 2 years’ advertising mailings. We will assess this information for accuracy using relevant data sources to verify your mailing volumes and help us to determine your baseline volume for the Advertising Content Incentive. Please provide accurate details.Any incorrect or incomplete details will result in a delay in processing of your application and/or in your application being rejected.

Please complete in full the attached spreadsheet that is relevant to your application to participate in the Advertising Content Incentive under the Scheme and send the relevant accurately completed spreadsheet to us with this application form, either by embedding it in this application or by attaching it to the same covering email that you use to send us your completed application form. Please note that Royal Mail Retail requires different information to Royal Mail Wholesale and Direct Delivery so if you are a Royal Mail Retail only customer please complete the Retail only spreadsheet.

7. Checklist
Please tick relevant boxes below to confirm / Tick to confirm

The supply chain and historic posting volumes you have provided are accurate

Your Access Operator and/or Direct Delivery Provider has confirmed they are participating in the Royal Mail Group Scheme For Growth(Not required for customers who only use Royal Mail Retail)

You have informed us of the UCID(s) you will use for the Advertising Content Incentive(Only required if you intend to post Incremental Volume via Royal Mail Wholesale)

If your application is approved, you will receive an email confirming acceptance of your application. We will then return to you a countersigned version of the application and the other documents which constitute the agreement between us for the Scheme and the Advertising Content Incentive. By submitting this application you are agreeing to abide by the Royal Mail Group Scheme For Growth Terms and Conditions and Advertising Content Incentive Specific Terms as published at and .

Signed by customer [insert name of signatory]Signed by applicant [insert name of signatory]

duly authorised for and on behalf of duly authorised for and on behalf of

[registered name of Customer] [registered name of applicant]

*Please note that the “customer” and “applicant” signature blocksmust be signed if you have arranged for a thirdpartyto manage your application with us.

Once you have completed this application form, please send it to

Royal Mail Acceptance

For Royal Mail Use

Royal Mail Acceptance
Advertising Content Incentive Period Dates
Expected Base Volume
Expected Incremental Volume
Date
Baseline revenue approved / Value
Expected postage credit / Value
Approver name / Name

Signed by [insert name of signatory]

duly authorised for and on behalf of

Royal Mail Group Limited

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