Internal Liaison All Departments, but Particularly Youth Strategy

JOB DESCRIPTION

Job Title Marketing Manager: Youth Programme

Responsible to Head of Marketing

Internal liaison All departments, but particularly Youth Strategy,

Programming, Studios team and Development

External liaison Design, marketing and PR agencies; young people;

education, community and creative industry partners

Salary £28,000 pa

MAIN PURPOSE OF POSITION

Develop and implement marketing strategy and individual campaigns to successfully promote

the Roundhouse’s youth programme to participants, audiences and stakeholders.

DUTIES AND RESPONSIBILITIES

Marketing

· Develop marketing strategy, with the Head of Marketing and Head of Youth Strategy,

to promote the youth programme to young people, audiences and stakeholders (including

funders, education/community partners and government).

· Create and implement individual campaigns to ensure projects are fully subscribed with

targeted participants.

· Evaluate and report on campaigns and progress of overall strategy.

· Manage the design, production and distribution of print and online marketing materials.

· Develop and maintain a network of contacts with education/community partners and

stakeholders, and maximise those relationships.

· Promote the ‘Emerging Artist’ scheme to successfully build membership; and work closely

with the Studios Assistants on its administration.

· Make best use of social networking opportunities.

· Ensure information about the youth programme is up-to-date and accurate on the

Roundhouse website.

· Ensure marketing activity for the youth programme is planned in conjunction with other

Roundhouse marketing campaigns, and opportunities for cross-promotion are maximised.

· Involve young people in the planning, creation and delivery of campaigns.

· Develop and maintain a network of contacts with marketing agencies, partners and suppliers.

· Commission and manage external PR agencies as required.

· Write and issue press releases and press information as required.

· Ensure listings are accurate and timely.

General

· Act as the main point of contact for all youth programme marketing and PR activities.

· Manage the youth programme marketing budget.

· Attend, and lead where appropriate, internal meetings to ensure effective two-way

communication of information and planning.

· Liaise with other departments (eg development, youth strategy) to ensure statutory obligations

are met and cross-promotion maximised.

· Keep up-to-date with developments and best-practice in the youth marketing sector.

· Attend events and meetings relevant to your work, some of which may take place outside of

regular office hours.

· Work as part of the marketing team and carry out work as reasonably requested by the Head

of Marketing.

REVIEW ARRANGEMENTS

This job information cannot be all encompassing. It is inevitable over time that the emphasis of

the job will change without changing the general character of the job or the level of duties and responsibilities entailed. Consequently, this information will be periodically reviewed, revised and updated in consultation with the post holder to reflect appropriate changes

PERSON SPECIFICATION

Essential

· A track record of creating and implementing successful youth-focused marketing campaigns

via traditional and non-traditional routes, to ensure a diverse range of participants and

new audiences

· At least three years’ experience of working with 11 to 25 year olds

· At least three years’ experience of managing marketing campaigns

· Network of contacts in the education and community sector

· Budget management experience

· Excellent project management skills

· Able to build relationships and communicate effectively at all levels, internally and externally

· Excellent copywriting/editing skills

· Experience of briefing print and online projects to designers

· E-marketing experience

· Experience of working on PR campaigns

· Able to work with a high degree of accuracy

Desirable

· Experience of working at an arts venue

· Experience of managing PR campaigns

· Experience of membership schemes

· Data analysis skills

CONDITIONS

Hours 40 hours per week

Annual Leave The annual leave period runs from 1 April to 31 March and you will be entitled to 25 days holiday per year plus bank holidays

Notice Period 2 months

September 2010