Hong Kong Business of Design Week 2017 Victorian Design Trade Mission
AUGUST 2017 Program Dates Portal opens: 24 August 2017 using the Creative Victoria Grants Portal
Program Closing Date: Closing date extended to 5pm, 13 September 2017
Business of Design Week: 4 - 9 December 2017 Hong Kong Convention & Exhibition Centre Overview Hong Kong is a global city and international gateway to the mainland Chinese market. Business of Design Week (BODW) is Asia’s leading annual design, branding and innovation event, bringing together designers, business leaders and brands from around the world. DesignInspire, the tradeshow and exhibition component of BODW is a global showcase of leading international brands.
Each year, BODW features a different international partner city or country - the 2017 partner country is Italy. Melbourne has been selected as the BODW partner city for 2018. BODW is an opportunity for Victorian designers and design consultancies to connect to Hong Kong, mainland China and other international markets.
BODW provides Victorian industry and the State of Victoria with a good opportunity to show the depth of Victoria’s design capability and to build international profile and trade. Aims and priorities The Department of Economic Development, Jobs, Transport and Resources, through Creative Victoria, is offering travel grants of $2,000 to support a selected group of up to 25 Victorian- based businesses to attend the 2017 BODW in Hong Kong, as part of a Victorian Design Trade Mission.
In 2017, Victorian businesses attending BODW will have exclusive use of a purpose designed meeting, networking and co-working space at DesignInspire, which will also be the venue for a range of official Victorian functions and events.
BODW travel grants are intended to assist Victorian businesses with meeting the costs of defined travel and accommodation expenses to attend Business of Design Week. In addition to funding companies will have access to a range of additional benefits:
A 30% discount on Business of Design Week conference registration.
Market entry and cultural awareness training by Asialink Business. This will provide the skills, information and tools to support the development and implementation of a market entry strategy for Hong Kong and/or mainland China tailored to your business requirements.
Complimentary business matching by the Hong Kong Trade Development Council with Hong Kong based businesses or international business attending BODW.
2 Inclusion in the DesignInspire directory, and a BODW Victorian Design Trade Mission publication.
Invitations to BODW and Victorian Government functions and events in Hong Kong during BODW, and the opportunity to participate in a range of complimentary Victorian Design Trade Mission delegate activities. Program target groups Victorian design companies are eligible, as well as design-led businesses from other sectors where design capability has been and continues to be a fundamental and recognisable feature of their commercial success.
Design companies should be active in one or more of the design subsectors listed below (Table 1).
Table 1: Taxonomy of the Victorian Design Industry Sector Sub-sectors Architecture Interior Design Physical Landscape Design Urban Design Industrial Industrial Design / Engineering Design Consultancy Services Communications Design Corporate Brand Design Viscom Commercial Artists / Graphic Design TV, Film and Theatre set Design Exhibition and Display Textile Design Fashion Design Artisan Jewellery Design Furniture Design Multimedia Multimedia / Web Design / Computer Software / Computer Games Education1 Services Provided by Universities / TAFEs / Design Colleges Other Includes Design Management / Facilitation Services 1 Not eligible for the purposes of this program Eligibility To be eligible for a 2017 BODW travel grant, you must be a Victorian registered and based business that:
1. Has been operating profitably for a minimum of 2 years
2. Had a gross annual income of at least $500,000 in the previous financial year
3 3. Has an ABN
4. Is export ready
In identifying and prioritising companies to participate in the Victorian Design Trade Mission, the Department will be looking for companies that:
are currently exporting, or realistically intend to start exporting within 12 – 18 months
have more than 4 and up to 40 full-time equivalent staff
agree to participate in a range of in-country BODW Trade Mission delegate activities
are willing to act as an ambassador for Victorian design, and the Victorian design industry while attending BODW.
While any number of representatives may join the delegation, no more than one travel subsidy will be available per applicant. Funding available & requirements A grant of $2,000 per business to attend the 2017 Business of Design Week, Hong Kong.
Funding is available to support up to 25 Victorian-based businesses.
The grant will be paid on completion of your travel, and on provision of receipts for eligible travel expenses. Eligible travel expenses include the cost of travel to and from Hong Kong, airport transfers and accommodation while in Hong Kong to attend BODW and associated events.
Applicants will need to include an estimated budget, with a breakdown of anticipated expenses as part of their application. Creative Victoria will not support the entire financial cost of attendance at BODW. Assessment Process Applications will be assessed competitively. Priority will be given to companies that demonstrate an aptitude and readiness to export to one or more relevant markets.
A panel comprising departmental representatives will assess each application against the assessment criteria and determine a final list of up to 25 recommended applicants for approval. The panel will also ensure that the final list is an appropriate representation of industry from Victoria and not be weighted too heavily towards one or more design disciplines or industry sectors. Given limited capacity in the program, it is possible that good quality applications will be unsuccessful.
Victorian registered and based companies not supported through this program are eligible to participate in the Victorian Design Trade Mission at their own expense.
4 Assessment Criteria Each application will be assessed against the equally-weighted criteria outlined below:
Criteria Points for Consideration
Clearly defined business outcomes from participation and 1. Relevance of BODW to attendance. business and export outcomes Demonstrated relevance of BODW to achieving desired business and export market outcomes.
Level of business intelligence and understanding of international markets, drivers and complexities. 2. Understanding of Level of awareness of economic and business conditions. international marketplace Level of understanding of “doing business” in mainland China and Hong Kong.
Level of research and analysis on market characteristics and competitive conditions. Level of analysis on product/service differentiation. 3. Business / export opportunities Clearly identified market and export opportunities. Consideration of relevant business requirements (regulatory, financial, legal).
Clearly defined short term and long term export objectives. Clear strategy for engaging with and expanding into overseas 4. Quality of export plan markets. Likelihood that export plan will achieve stated export objectives and desired business outcomes.
Quality of products / services and overall market recognition for 5. Reputation for design design excellence excellence Degree to which design capability features as part of business model
Addressing the Assessment Criteria
To address the assessment criteria you are required to:
1. Answer the four (4) Application Questions in the online form using plain English (up to max 2000 characters for each question, including spaces)
Application Questions 1. Explain the relevance of BODW to your business and what business and export outcomes you hope to develop by participating in the Victorian Design Trade Mission? 2. Outline your understanding of the business landscape in overseas markets, including Hong Kong and mainland China.
5 3. What are the key business and export opportunities for your business in the Hong Kong and mainland China markets?
4. In what ways does your company demonstrate design excellence?
2. Provide an anticipated Budget for your attendance at BODW in the online form including a breakdown of expenses, exclusive of GST:
Anticipated Budget (exclusive of GST)
Travel, airport transfers and accommodation Conference registration Other expenditure (please specify)
3. Provide Application Supporting Documentation
Applications must include an export plan. Please note that any applications that do not include an export plan will be considered incomplete and therefore ineligible.
Supporting documentation can be uploaded online - attached files can be no more than 25MB in size each. No more than 10 files and/or URLs can be uploaded. The following file types are accepted:
Documents Word (.doc .docx); Excel (.xls .xlsx); PowerPoint (.ppt .pptx); Acrobat (.pdf) Images .jpg .png .tiff
Key dates for 2017
Key Dates
24 August 2017 Creative Victoria grants portal opens for applications to the 2017 Business of Design Week travel grants program
Extended to 13 Applications close for the Creative Victoria 2017 Business of Design Sept 2017 Week travel grants program.
Please note that late applications will not be accepted.
6 How to apply To prepare your application, you should:
1. Log into the Creative Victoria Grants Portal from 24 August to 13 September 2017 (if you do not already have an account, you will have to register for access and create one).
2. Read the program information and guidelines thoroughly.
3. Start a new application (under “My Applications”) selecting the following options: Program: Hong Kong Business of Design Week Category: Hong Kong Business of Design Week Grants Funding Round: Sept 2017 (Business of Design Week Hong Kong)
4. Follow the prompts and provide requested information in the online portal application form.
5. Upload a copy of your business’ Export Plan as supporting documentation. If you do not already have an export plan, or wish to update your plan, a template is available at http://trade.vic.gov.au/for-victorians/get-export-ready/business-plan-template
6. Submit your completed application by 5pm, Wednesday 13 September 2017. Responsibilities If your application is successful, please be aware that as a recipient of Creative Victoria funding, you will be required to:
Notify Creative Victoria of any material changes to your application. If for any reason you become unavailable to attend the 2017 BODW, you will no longer be entitled to claim any portion of the grant.
Acknowledge the funding support by including the Creative Victoria logo on any promotional material you produce for BODW, or in any marketing you undertake in relation to your attendance at BODW.
Acquit your grant in Creative Victoria’s online grants portal by completing an online report on the outcomes of your 2017 BODW travel grant by 30 January 2018. The report will include a summary of trade and business outcomes both achieved and projected as a result of participating in the delegation. Failure to satisfactorily acquit funding will make you ineligible for future Creative Victoria funding.
7 Note: You will be attending BODW as a member of a government-led trade mission. As a representative of Victorian industry, it is expected you will act as an ambassador for the sector and for Victorian design. It is also anticipated you will participate whenever possible in delegate business and networking activities.
Please note that conditions of funding will be detailed in a Victorian Common Funding Agreement. Market entry & cultural awareness training If your application is successful, you will be offered complementary market entry and cultural awareness training to be provided by Asialink Business (https://asialinkbusiness.com.au). This will provide you with the skills, knowledge and tools to develop and implement a market entry strategy for Hong Kong and/or mainland China tailored to the requirements of your business.
The training consists of two interactive workshops and is delivered in two program streams:
1. Business to Business (B2B) – for companies whose primary business activity is providing goods and/or services to other businesses.
2. Business to Consumer (B2C) – for companies whose primary business activity is providing goods and/or services for consumers.
Please note the dates of the training below:
BUSINESS Session 1 Doing business with Mainland China and October 18 2017 TO Hong Kong BUSINESS Session 2 Mark entry strategy for Mainland China November 13 2017 and Hong Kong
BUSINESS Session 1 Doing business with Mainland China and October 31 2017 TO Hong Kong CONSUMER Session 2 Mark entry strategy for Mainland China November 22 2017 and Hong Kong
Details will be confirmed with successful applications at the time of notification of the outcome of their application. Contact To find out more or to discuss your application, please contact Dora Deka at [email protected]
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