THE QUARTERLY PUBLICATION BY CEOs FOR CEOs • SPECIAL EDITION FALL 2020 • THECEOFORUMGROUP.COM Military Telecommunications Advertising Nadja West Ronan Dunne Michael Houston Lt. General (ret) CEO CEO 44th Surgeon General Verizon Grey Group United States Army Consumer Group Drug Development Public Health Dr. Niven R. Narain Dr. Robert R. Redfield Co-Founder, Director President & CEO CDC Berg Culture Commerce Real Estate Toni Townes-Whitley Marc B. Lautenbach Dottie Herman President President & CEO CEO U.S. Regulated Industries Pitney Bowes Douglas Elliman Microsoft Real Estate Insurance Pat Gallagher 10 TRANSFORMATIVE CEOs Chairman, President & CEO STRENGTHENING Gallagher OUR NEW WORLD THROUGH Women Leadership Edie Fraser LEADERSHIP CEO Women Business VISION • D&I • ACTION Collaborative Let’s rethink how the world works. Businesses and communities around the world are in various stages of reopening. As they do, changing how they work isn’t a consideration for tomorrow—it’s an imperative for today. Perhaps this isn’t a restart. It’s a rethink. A time to reimagine how business and society work. A time to reinforce the viability of our companies and the health of our workforces. A time to reconsider how we can solve today’s problems—and actually thrive in the years to come. At IBM, we believe that when people and technology work together, our world can emerge in a way that’s more resilient. Stronger. Smarter than ever before. ibm.com/smart IBM, the IBM logo, ibm.com and Let’s put smart to work are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. See current list at ibm.com/trademark. Other product and service names might be trademarks of IBM or other companies. ©International Business Machines Corp. 2020. B33865 2 The CEO Forum www.theceoforumgroup.com The CEO Forum Team From the Desk of Robert Reiss Robert Reiss CEO, Founder and Publisher 203-894-9400 [email protected] Megan Ferrell Chief Creative Great to Good [email protected] Bill Peters Managing Director 203-536-1455 [email protected] Kenneth D. Brown, Esq. Director of Partner Services 203-249-4490 [email protected] Most of us have read Jim Collins’ iconic treatise on leadership, Good to Great. In 2020—a year combining elements of 1918, 1929 and 1968 all wrapped into one— I Lisa Donnarumma think the concept for CEOs has evolved to Great to Good. Director of Events 203-927-8926 As I speak with CEOs every day, I am hearing passion—and urgency—about el- [email protected] evating their organizations to be true corporate citizens and advance from being great companies to driving true goodness throughout society. CEOs are building Greg Reilly diverse and inclusive hybrid-workforces, new pandemic-driven product offerings, Associate Publisher new value propositions for customers, communities and the world. 203-858-2321 [email protected] This magazine: Strengthening our New World through Leadership features 10 award-winning Transformative CEOs who share their vision and action as models Allison Burke to make the world a better—and truly good—place. Deputy Editor 203-313-9496 As for our company, The CEO Forum Group, we will continue donating a portion [email protected] of our profits to the Human Vaccines Project. Also, we are delivering a first-ever John Iannuzzi Transformative CEO Summit, which will be The Seminal Confluence of Transfor- Chief Radio Engineer mative CEOs Collaborating to Solve Today’s Most Pressing Issues. It’s February 203-522-8801 25, 2021 and, as a reader, if you would like to attend, just email me directly. [email protected] Kathy Ryan Director of Finance 203-240-9229 [email protected] J.R. Burke Technical Services Director [email protected] James Reiss Website Content Manager [email protected] The CEO Forum Magazine is published by The CEO Forum Group theceoforumgroup.com www.theceoforumgroup.com The CEO Forum 3 We’re on a mission to make life better for people with Parkinson’s disease. Join our community, start a fundraiser or get the information you or your loved one needs to live better. Our Helpline can answer your questions and get you connected to our many resources. Our Helpline is available 9 a.m. - 8 p.m. ET 1-800-4PD-INFO (473-4636) [email protected] Parkinson.org 4 The CEO Forum www.theceoforumgroup.com 3 From the Desk of Robert Reiss 6 Real-time CEO Insights 106 CEO Library CEO INSIGHT 27 Motivation, Direction and Details—Three Principles of Leadership David Cote, Executive Chairman of Vertiv Holdings, former Chairman & CEO of Honeywell 35 How Augmented Reality Will Elevate the Workforce and Our Economy Jim Heppelmann, President & CEO, PTC 54 Use Your Influence as CEO for the Greater Good By Cindi Bigelow, President & CEO, Bigelow Tea 70 Purpose is Not an Option, It’s an Imperative Fran Biderman-Gross, CEO and Founder, and Nivi Chakravorty, Chief Growth Officer, Advantages 82 Now’s the Time for Courageous Leadership Johanna Zeilstra, CEO, and Henry Pittman, Chief Strategy Officer, Table of Contents Gender Fair 84 After Black Lives Matter, Now Comes the Hard Part THE INTERVIEWS Mitchell B. Reiss, President & CEO, The Colonial Williamsburg Foundation, 2014 to 2019 Nadja West 10 92 Doubling Down During the Pandemic; Bringing Back Smiles Lt. Gen. (ret), 44th Surgeon General, Neeraj Gunsagar, President & CEO, Byte United States Army 18 David M. Rubenstein 104 The Vision Transforming Real Estate … and Society Co-Founder & Co-Executive Chairman, Steve Feldman, Founder & CEO, Renovation Angel The Carlyle Group 21 Ronan Dunne EXPERT ADVICE CEO, Verizon Consumer Group 8 Diversity and Inclusion is Key to Business Strategy Trish Mosconi, EVP & Chief Strategy Officer, Synchrony 29 Niven R. Narain Co-Founder, President & CEO, Berg 42 FuturecastingTM Insights Unveiled for America’s CEO 37 Robert R. Redfield Chris Durlak, Partner, Purple Strategies Director, CDC 45 Turn your Enterprise Diversity & Inclusion Objectives into 48 Michael Houston Strategies that Deliver Measurable Outcomes CEO, Grey Group Victoria Pelletier, VP and Senior Partner, IBM Services 56 Dottie Herman CEO, Douglas Elliman Real Estate 72 Leading with Diversity and Inclusion Paulo Carvao, General Manager, IBM Systems-Americas 64 Marc B. Lautenbach President & CEO, Pitney Bowes 102 Healthcare Leaders Pioneer New Collaboration Model to Transform the Future of Drug Development 74 Edie Fraser Robert Reiss, Founder & CEO, The CEO Forum Group CEO, Women Business Collaborative 86 J. Patrick Gallagher Chairman, President & CEO, Gallagher AUTHOR SPOTLIGHT 100 Winning Now, Winning Later 94 Toni Townes-Whitley David Cote, Executive Chairman, Vertiv Holdings; President Regulated Industries, Microsoft former Chairman & CEO of Honeywell www.theceoforumgroup.com The CEO Forum 5 Real-time CEO Insights on Leading a Diverse and Effective Organization Steps 1, 2, 3 manage outcomes with role Value-Based Buying words or hiring a Diversity 8.28.20 First, internalize and model leadership, transpar- 8.10.20 We need to be the Leader are fine but shouldn’t reframe the topic of uncon- ency, and adaptability. The change we want to see in the be confused with changing the scious bias not only from the old adages are true–inspect world and focus on value as dynamic. For example, if 20% perspective of race, ethnicity, what you expect, and you well as our values. Consumers of your people are diverse, the and gender, but overall. This can only improve what you want to buy from companies only way to increase this is by is foundational for any high measure. that reflect their own beliefs. hiring at a greater rate than performing culture. Second, Anne Chow Today, every company must 20%, and the diverse people encourage and put in place CEO focus on ‘value-based buying’ leaving is less than 20%. Track programs and support sys- AT&T Business and commit to raising the bar. both every 6 months and you tems which openly embrace That begins and ends with will see progress. diversity and inclusion and how you lead your teams. David M. Cote belonging for everyone. Employees’ “Open Mic” While our customers bring Former CEO of Honeywell Third, establish, track, and 8.19.20 All people want to our mission to life, it is made Executive Chairman, Vertiv feel a sense of belonging possible by the employees Holdings “All people want and safety at work, and it’s who exemplify, embody and our job as leaders to create reinforce our values every day. to feel a sense of positive changes within our Gina Drosos Take Specific Actions belonging and organizations to foster it. CEO 8.3.20 Our lives begin to end safety at work, This year underscored just Signet Jewelers the day we become silent how important it is to up about the things that mat- and it’s our job the humanity, support one ter”… I really like this quote as leaders to another and take action to Employees Perform Better by MLK. These times really create a diverse and inclu- 8.6.20 Culture, diversity, and require bold leadership create positive sive work environment. At inclusion are critically import- to ensure we don’t let the changes within Prosek, we are on an endless ant. It is both the smart and opportunity of the moment journey to widen our under- the right thing to do. When slip into the sunset. It’s more our organiza- standing and grow alongside you create an environment than just words espousing or tions to foster it. our people. One way we where employees can bring reaffirming corporate values, This year under- demonstrate this through 100% of themselves to work but rather a strong willingness action is our employee every day, we see that they to change through specific scored just how “open mic” storytelling are able to perform better actions.