Volume 6 • Issue 3 • Third Quarter 2015 909 North Railroad Street Eagle River, WI 54521 (715) 479-4451 HHCCGG aazzeettttee “One of America’s Finest Small Market Radio Broadcasting Companies” Back to the Basics In This Beno to Headline Heartland Fall Sales Seminar Issue Wisconsin Broadcaster’s Association (WBA) Chair of Page 2 . the WBA Education Commit - Pres. Release tee, Ken Beno, is set to head - line the 2015 Heartland Fall Page 3 . Sales Seminar on October 1, Ashland News 2015 at the Eagle River Inn. Over 660 students from six Page 4 . universities and two technical colleges have been certified as Eagle River News Radio Advertis - Jim Coursolle, CRMC ing Bu - President and CEO reau (RAB) college students throughout WINI, Murphysboro, IL. Wendi Ell, newsletter “Radio the State of Wisconsin, will be After about six months of em - designer and Market - a great “kickoff” to the 2015 ployment at WINI, Ken ap - publisher ing Pro - fourth quarter and for 2016 proached his GM and owner fessionals and beyond. to do sales. He became a full - Ken Beno (RMPs)” “I like to think that our time sales rep and play-by- www.heartlandcomm.com after tak - WBA Chairperson Heartland radio salespeople play/color announcer for high ing Ken Beno’s RAB certifi - are the best trained radio sales school football, basketball and cation course. To date, Beno people in the Northwoods,” baseball. Ken has also served students have a 94% pass rate. said Coursolle. “Ken Beno, as TV Station Manager at Over 400 Wisconsin High will strengthen our sales skills WEIU (TV), the Eastern Illi - School students in over 40 and ‘re-teach’ many of the ba - nois University (EIU) station. high schools have heard Beno sics that our salespeople may In 1990, Beno earned a Mas - laud radio and TV broadcast - be aware of, but, through time ter’s Degree in Communica - ing as a career choice. Beno may have forgotten or are not tion from EIU. has been a member of the currently using, to close sales. Ken’s reason for entering WBA and WBA Education Beno will bring us “Back to the broadcasting field was his Committee since 1991. the Basics,” and like Lom - love for sports. He spent 35 t is the “season” in the “We are beginning to plan bardi’s Green Bay Packers, consecutive years covering Northwoods and it’s get - for 2016,” according to Heart - we will see almost immediate the Illinois High School Asso - Iting land CEO Jim Coursolle. “In benefit from Ken’s well-pre - ciation Boys’ State Basketball pretty hard 2016, we are going to focus pared sales seminar. I am Tournament. Beno has a great to find a on Getting Back to the Ba - looking forward to Ken’s love for sports and the Green “parking sics.” Beno, like Coursolle, is presentation on October 1, Bay Packers. space.” No an avid Green Bay Packer fan. 2015.” Ken and his wife Donna, one is com - Coursolle recollects that in Ken graduated from South - whom he met while attending plaining, 1959 when Vince Lombardi ern Illinois University (SIU) SIU at Carbondale, enjoy the but rather, took over the head coaching at Carbondale, a school well Wisconsin Northwoods and everyone is reigns of the Green Bay Pack - known for its excellent radio own a vacation home in inviting Jim Coursolle ers, Lombardi emphasized and TV broadcasting pro - Minocqua. The Benos’ spend folks to President, CEO “blocking and tackling” and grams. During his time at two months in the winter come and returning to the basic funda - SIU, Beno was a member of snowmobiling and cross enjoy our mentals of successful football. the student staff at WSIU. country skiing and also sev - beautiful Coursolle feels that Beno, Following his graduation, Ken eral weeks in the summer and Wisconsin “Northwoods.” who teaches the basics of worked at WJPF and was later fall in the beautiful North - radio sales to high school and hired as operations director at woods. See Pres , Page 3 Page 2 Volume 6 • Issue 3 • Third Quarter 2015 PPrreess.. RReelleeaassee Pres, from Page 1 Once upon a time, he was cap - Maybe Travis, whom you a beautiful summer night (76 tain of the Eden Prairie High never knew, can make an im - degrees) with the top down and As I am typing this, I realize School football team, the only pression on you as well? the stars out. I thought to my - that in just a few days, the year they ever won the Min - Maybe we can all learn to self this: I will never again ac - Packer’s will take the field for nesota State High School grab onto life and take every cept second place – average their exhibition season and kids Football Championship. Later, moment and make it worth - work and/or mediocrity from will be returning to school. Just he captained the University of while? Maybe we can all learn myself. I will ask God to give like life, summer is going way North Dakota Football Team to do what we can do to serve me the strength to always, and too quickly. and led them to a Division II our families, our friends and only, accept the best that I am I was reminded of that fact National Championship. His our fellow workers? Maybe, capable of doing, nothing less. recently when I returned to college jersey number was 36; we can contribute to such a I was given some talents and Minneapolis (my childhood Travis died at age 36. degree that we, as a member qualities – like all of us – and I stomping grounds) to be a part When I attended that memo - of the Heartland team, can do will not and cannot ever again of a “Celebration of Life” for rial service, I had a chance to things the right way, never ac - accept from myself anything my 36 year old nephew (my see many in my family for the cepting mediocrity, never less than the best that I am ca - sister Jeannie’s youngest son). first time in years. All of that doing things in a manner that pable of doing and giving. Travis O’Neel was recently made a profound impression on “is close enough for govern - That’s what Travis did. killed in a motorcycle accident me. Travis’ life made a pro - ment work.” Who wants to be It’s time that we get the most in Bangkok, Thailand. He found impression on me. He “average?” out of our lives and change our took every advantage of life, didn’t waste time; he lived life As I watched the memorial thinking and attitude to under - living it to its fullest. Before to the absolute fullest. Travis presentation and the wonderful stand that we have one shot at his death, he was living and knew that life was not a “dress slideshow of the events of all of this here on earth. Are we teaching American Studies in rehearsal.” He found time for Travis’ life, I thought to myself, doing the best that we are capa - Manila, Philippines. He had his wife and small sons, he what can I learn from this very ble of doing? Are we showing returned to Bangkok with his found time for his students and young man -- way too young to gratitude to God for our lives Thai wife Rana and their two he found time to do things the die? Here’s what I came up and that chance? beautiful sons to take a univer - right way. He didn’t mess with as I reflected on the entire Travis didn’t know when his sity course in preparation for around, he used his time on day’s event driving back to my time would be up here; neither becoming a school principal. earth to live and to serve well. home in Campbellsport, WI on do you and neither do I. Birthday “Broadcasts” July Top Sellers August 27th – Jim Coursolle – Corporate Market Managers septemBer Scott Jaeger ......................$24,221 14th – Jim Hedican – Ashland th Craig Whetstine ....................$9,412 14 – Wendi Ell – Corporate 24th – LuAnne Wroblewski – Eagle River Sales Reps 29th – Zach Tourville – Ashland John Warren ......................$35,450 OctOBer Trish Keeley ......................$19,046 5th – Craig Whetstine – Eagle River Rob Zimbler ........................$18,791 25th – Mike “Wolf” Ell – Eagle River Tammy Hollister..................$16,266 28th – “Skip” Hedican – Ashland Page 3 Volume 6 • Issue 3 • Third Quarter 2015 AAsshhllaanndd GM N otes ... By Scott Jaeger, GM WBSZ/WNXR/WJJH/WATW Scott Jaeger Ashland can’t believe we are starting to write Back to VP and General School commercials and planning for Labor Manager IDay! How did that happen so fast? On Monday, August 3, we gave away our Man www.wbszfm.com Cave. The Man Cave promotion started on June 29 and our last live broadcast was July 31. In all we did www.wnxrfm.com 22 live broadcasts! The only way our listeners could www.wjjhfm.com qualify, was to come to our 2-hour live broadcasts. After the dust settled, Jeff Zunker of Ashland was our winner. Jeff and his wife made it to every remote in Ashland. I guess persistence pays off. He won al - most $5,000 worth of prizes! Thank you to Skip for trucking all over God’s green earth for these remotes and Mark for running the board! In July, it was the Big Bay Days celebration in Ashland. This year, we brought the Bay Area Battle of the Bands back to the big tent. We had the most incredible show, the best talent from top to bottom we have had! Dungeon Wench from Sparta, WI took 4th place.