SINGHA DURBAR: CREATING POSSIBILITIES FOR COLLABORATIVE POLITICAL CULTURE IN THE PUBLIC IMAGINATION (Findings from Viewership Survey 2016) Table of Contents LIST OF TABLES AND FIGURES ...................................................................................................................................... II ABBREVIATIONS ....................................................................................................................................................... IV EXECUTIVE SUMMARY ............................................................................................................................................... 1 SECTION 1: INTRODUCTION AND OBJECTIVES ...................................................................................................... 4 1.1 CONTEXT OF GOVERNANCE AND LEADERSHIP........................................................................................................... 4 1.2 BACKGROUND OF THE PROJECT ............................................................................................................................. 4 1.3 METHODOLOGY .................................................................................................................................................. 5 1.4 DEMOGRAPHIC CHARACTERISTICS OF THE RESPONDENTS ........................................................................................... 6 SECTION 2: REACH ....................................................................................................................................... 8 2.1 MOST WATCHED TV CHANNELS ............................................................................................................................ 8 2.2 REACH OF SINGHA DURBAR .................................................................................................................................. 8 SECTION 3: RESONANCE .............................................................................................................................. 12 3.1 MEMORABLE THEME ......................................................................................................................................... 12 3.2 COLLABORATIVE LEADERSHIP COVERAGE .............................................................................................................. 14 3.3 RECOLLECTION OF CHARACTERS .......................................................................................................................... 15 3.4 INFLUENTIAL CHARACTERS .................................................................................................................................. 16 3.5 THE MOST INFLUENTIAL ASPECTS OF THE CHARACTERS ........................................................................................... 17 3.6 VIEWERS’ PERCEPTION OF CITIZEN-GOVERNMENT COLLABORATION .......................................................................... 20 3.7 INTEREST IN GOVERNMENT WORK ....................................................................................................................... 21 SECTION 4: RESPONSE ................................................................................................................................. 23 4.1 DISCUSSION OF LEADERSHIP AND GOOD GOVERNANCE ........................................................................................... 23 4.2 PUBLIC AGREEMENT WITH GIVEN STATEMENTS ..................................................................................................... 24 SECTION 5: PUBLIC PERCEPTIONS TOWARDS GOVERNMENT AND LEADERSHIP ................................................................... 25 5.1 PERCEPTION OF LOCAL GOVERNMENT .................................................................................................................. 25 5.2 ROLES AND RESPONSIBILITIES OF THE LOCAL GOVERNMENT ..................................................................................... 25 5.3 UNDERSTANDING OF THE ROLE OF CENTRAL GOVERNMENT ..................................................................................... 26 5.4 POPULAR PERCEPTIONS OF THE IMPORTANT WORK OF CENTRAL GOVERNMENT.......................................................... 26 5.5 PERCEPTION TOWARDS GOOD GOVERNANCE ......................................................................................................... 27 5.6 SOCIAL ACCEPTANCE OF FEMALE PRIME MINISTER IN THE FUTURE ............................................................................ 28 5.7 PREFERRED CHARACTERISTICS OF GOOD LEADERSHIP .............................................................................................. 28 5.8 PUBLIC INTEREST IN CIVIC ENGAGEMENT .............................................................................................................. 29 SECTION 6: CONCLUSION AND RECOMMENDATIONS ........................................................................................... 29 6.1 CONCLUSION .................................................................................................................................................... 29 6.2 RECOMMENDATIONS ......................................................................................................................................... 31 List of Tables and Figures Figure 1: Respondents by age and sex ................................................................................................................................. 6 Figure 2: Which television channel do you mostly watch? ..................................................................................................... 8 Figure 4: Where did you first hear about the Singha Durbar television series? ..................................................................... 9 Figure 6: How did you watch Singha Durbar? ..................................................................................................................... 10 Figure 7: How many episodes have you watched? ............................................................................................................. 11 Figure 8: How Many episodes have you Watched? ............................................................................................................. 11 ii | P a g e Figure 9: From the drama, which topics do you remember? (Multiple responses) .............................................................. 12 Figure 10: Do you believe that Singha Durbar included the topic of cooperative leadership as a priority? ......................... 14 Figure 11: Viewers choice of inspirational characters in the Singha Durbar TV series (by gender) .................................... 16 Figure 12: Which aspect of the characters did you like the most? (aggregated data) ......................................................... 18 Figure 13: Influencing characteristics of Singha Durbar TV drama (by gender) .................................................................. 19 Figure 14: Has the TV drama addressed the need of collaboration with Government agencies for development process? (by gender) .......................................................................................................................................................................... 20 Figure 15: How much has that helped you to increase interest in governmental work? (by gender) ................................... 22 Figure 16: After watching Singha Durbar, have you discussed the importance of good leadership and governance with others? (by gender) ............................................................................................................................................................. 23 Figure 18: How well do you understand the role of local government? ............................................................................... 25 Figure 19: How well do you understand the role of central government? ............................................................................ 26 Figure 20: How well do you understand the role of central government? ............................................................................ 27 Table 1: Have you heard about the Singha Durbar television drama? (by location) .............................................................. 9 Table 2: From the drama, which topics do you remember? (Multiple responses by profession) ......................................... 13 Table 3: How much has Singha Durbar included the topic of cooperative leadership as a priority? (by education) ............ 15 Table 4: Do you remember any characters from the TV drama? ......................................................................................... 16 Table 5: Which characters did you like the most or get inspired from? (by profession) ....................................................... 17 Table 6: Which aspect did you like most of those characters? ............................................................................................ 18 Table 7: Has TV drama addressed the need of collaboration with Government agencies for development processes? (by location) ............................................................................................................................................................................... 20 Table 8: Has TV drama addressed the need of collaboration with Government agencies for development processes? (by education) ...........................................................................................................................................................................