CLAUDIU MARIAN BUNĂIAȘU XENIA NEGREA ALINA ȚENESCU (COORDINATORS) CREATIVITY, IMAGINARY, LANGUAGE CLAUDIU MARIAN BUNĂIAȘU XENIA NEGREA ALINA ȚENESCU (COORDINATORS) CREATIVITY, IMAGINARY, LANGUAGE [Volumul cuprinde lucrările prezentate în cadrul CIL 2014: The International Conference of Humanities and Social Sciences - Creativity, Imaginary, Language, Craiova, 16-17 May 2014 (www.cilconference.ro)] Editura SITECH Craiova, 2014 Corectura aparţine autorului. © 2014 Editura Sitech Craiova Toate drepturile asupra acestei ediţii sunt rezervate editurii. Orice reproducere integrală sau parţială, prin orice procedeu, a unor pagini din această lucrare, efectuate fără autorizaţia editorului este ilicită şi constituie o contrafacere. Sunt acceptate reproduceri strict rezervate utilizării sau citării justificate de interes ştiinţific, cu specificarea respectivei citări. © 2014 Editura Sitech Craiova All rights reserved. This book is protected by copyright. No part of this book may be reproduced in any form or by any means, including photocopying or utilised any information storage and retrieval system without written permision from the copyright owner. Editura SITECH face parte din lista editurilor românești de prestigiu, acreditate de fostul CNCSIS, actual CNCS, prin CNATDCU, pentru Panelul 4, care include domeniile: științe juridice, sociologice, politice și administrative, științe ale comunicării, științe militare, informații și ordine publică, științe economice și administrarea afacerilor, științe psihologice, ale educației, educație fizică și sport. Editura SITECH Craiova, România Aleea Teatrului, nr. 2, Bloc T1, parter Tel/fax: 0251/414003 E-mail: [email protected]; [email protected] ISBN 978-606-11-4381-8 CUPRINS I. SECȚIUNEA COMUNICARE ................................................................................. 7 CITIES OF THE IMAGINATION AND SPACES OF UNCERTAINTY IN POSTMODERN LITERARY COMMUNICATION.................................................. 9 Alina Ţenescu COMMUNICATION CODES: VERBAL CODE AND NONVERBAL CODES ...................................................................................................................... 23 Ştefan Vlăduțescu, Florentin Smarandache CULTURE D’ENTREPRENARIAT EN AFRIQUE, UNE AUTRE AFFAIRE SOCIÉTALE: UNE APPROCHE EXPLORATOIRE DE LA PROBLÉMATIQUE ................................................................................................. 29 Soufyane BADRAOUI, Pouwisawè KAMANA REFLEXIONS SUR LE VOTE ETHNIQUE EN AFRIQUE. CONSTRUCTION ET DECONSTRUCTION D’UN IMAGINAIRE POLITIQUE: CAS DU TOGO ET DU MADAGASCAR ........................................ 45 David Eyoukéani KOULOUNG, Rémi Saray RAHARINAIVO THE SUPREMACY OF COMMUNICATION IN THE ROMANIAN PUBLIC ORGANIZATIONS FRAGILIZED BY THE ECONOMIC AND SOCIAL CLIMATE ................................................................................................................. 69 Andreea-Mihaela Niță, Cristina Ilie Goga CREATIVITATEA LEXICALĂ CA MIJLOC DE PERSUASIUNE ÎN TEXTUL PUBLICITAR ........................................................................................... 80 Raluca Popescu THE EAGLE – A MILITARY BRAND OF ANTIQUITY ...................................... 97 Mădălina Strechie ................................................................................................. 97 II. SECȚIUNEA JURNALISM ................................................................................ 109 MEDIA POWER ŞI ILUZIA REALITĂŢII - DE LA WAR OF THE WORLDS LA BIG BROTHER ŞI TRUMAN SHOW ........................................... 111 Davian Vlad IDENTITY AND NATIVE LANGUAGE USAGE IN GROUPS OF ROMANIAN IMMIGRANTS IN THE UNITED STATES OF AMERICA .......... 123 Dan Valeriu Voinea TITLUL DE PRESĂ ȘI ANSAMBLUL REDACȚIONAL. PARATEXTUL JURNALISTIC ........................................................................................................ 132 Elena Rodica Opran FORME ALE IMPOLITEŢII ÎN TALK-SHOW-URILE ŞI DEZBATERILE TELEVIZATE ROMÂNEŞTI ................................................................................. 143 Maria-Alina Tocilă (Pintilii) ASPECTE ALE IRONIEI ÎN DISCURSUL PUBLICISTIC ROMÂNESC ACTUAL DIN PERSPECTIVA ROLULUI PRAGMATIC AL TITLURILOR .... 156 Natalia-Alina Copăcel 5 LIBERTATE DE OPINIE, LIBERTATE DE PAMFLET ŞI „PREZUMŢIA DE CREATIVITATE” ............................................................................................ 171 Xenia Negrea PARADIGME LEXICO-SEMANTICE ÎN TERMINOLOGIA ECONOMICĂ. ACTUALIZAREA LOR ÎN PRESA DE SPECIALITATE .................................... 178 Daniela Despina Ionescu III. SECȚIUNEA ȘTIINȚE ALE EDUCAȚIEI ..................................................... 197 DEZVOLTAREA COMPETENŢELOR DE RELAŢIONARE ŞI COMUNICARE DIDACTICĂ, ÎN CAZUL VIITORILOR PROFESORI PENTRU ÎNVĂŢĂMÂNTUL PRIMAR ŞI PREŞCOLAR ................................... 199 Claudiu Marian Bunăiașu, L’IMPACT DE LA NEGLIGENCE MANIFESTEE AU COURS DE LEUR FORMATION PROFESSIONNELLE PAR LES ETUDIANTS FUTURS PROFESSEURS SUR LE SYSTEME EDUCATIF: ETUDE COMPARATIVE CAMEROUN-ROUMANIE ................................................................................... 208 Răzvan-Alexandru Călin, Evelyne Amana CREATIVITATEA ÎN LICEU – ÎNTRE LECTURA LITERARĂ ŞI SCRIEREA CREATIVĂ ......................................................................................... 217 Florina-Irina Dima MODELUL CULTURAL – REPER ÎN PROFESIONALIZAREA CADRELOR DIDACTICE ..................................................................................... 234 Vali Ilie STUDIUL CARACTERISTICILOR BALANȚEI AFECTIV-COGNITIVE BAZATĂ PE DOMINANŢA CEREBRALĂ LA VÂRSTELE ADOLESCENŢEI ȘI TINEREŢII .......................................................................... 247 Corneliu Novac READING SKILLS BETWEEN IMITATION AND AWARENESS .................... 260 Marinela Ionela Oprea OPTIMIZATION OF STUDENTS’ PROFESSIONAL PRACTICUM AND eINTERNSHIP ........................................................................................................ 275 Alexandru Constantin Strungă 6 I. SECȚIUNEA COMUNICARE 7 CITIES OF THE IMAGINATION AND SPACES OF UNCERTAINTY IN POSTMODERN LITERARY COMMUNICATION Alina Ţenescu University of Craiova, [email protected] Abstract As postmodern inhabitants and passengers through space, we are capable of capturing images of the city and of conceiving different modalities of incorporating spatiality into our peculiar ways of being in the world, and ways of dealing with the challenge that the complex reality of space represents to us. We start from the premise that the urban space is related to the architecture of postmodern dwelling places in the city and space and that space is produced, constructed through and embedded in peculiar spatial and walking practices which the postmodern writer works with and incorporates in his work so as to render one of the essential features of the postmodern world he lives in. Our main objective is to understand how the city is conceptualized as future science-fictional space or as space of uncertainty in Postmodern English-American and French literary communication. In this paper, we aim to explore how urban space can be related to subjective and implicit engagements and perceptions by the postmodern mind and body, through its sensations and perceptions, starting from a corpus of English-American and French novels by: Ray Bradbury, Curt Siodmak, Alison Lurie, Julien Gracq and Jacques Réda. We assert that urban space relies on conceptual metaphors related to peculiar spatial representations in order to describe what is conceived and perceived by the postmodern writers and characters from our corpus of novels. Our objective is to organize conceptualizations of urban space into several categories of cognitive metaphors related to the urban space, using a model inspired by the research of Lakoff and Johnson (1980). Keywords: city of the imagination, cognitive metaphors, images, perception, postmodern literary communication, representation, spaces of uncertainty 1. Introduction Paths, alleys, towns and cities are referred to as places or spaces or bringing about peculiar landscapes; consequently, their meanings are hard to assimilate. But places and spaces are ways of seeing, understating, knowing, grasping, 9 seizing the world around us. We guess the existence of worlds of meaning and spatial experience, we understand that there are attachments, connections and interrelations between places, spaces and people. To think of urban space or of a portion of space as an intricate and complicated interaction between individuals and their environment equates with grasping this area of the world as place which is not thought of in terms of mere facts, numbers and figures anymore, but as a web of meanings and as a way of gaining knowledge of the world. Our experience of any urban space and place through the five senses cannot be separated from the social, cultural and psychological environment in which the individuals live. If to understand any place and place within the urban realm equates with feeling or experiencing space and place, we must be aware of the fact that each individual, each city inhabitant might experience the sensations in a different manner, and remember, conceive and perceive space and place differently. Consequently, places and spaces within the urban landscape are most of the time linked to peculiar perceptions, to subjective attitudes of appropriating space and place and to the relationship that inhabitants of passengers maintain with the particular spaces of living.