MARKETING DECK 2020 mktjersey.com 1 TMJ DNA THE MARKETING JERSEY mktjersey.com 2 MARKETING DECK / TMJ THE AGENCY Founded in 2015, The Marketing Jersey operates as a boutique consulting agency in the Media & Entertainment industry. The value add resides on the founders’ expertise, their rich international network in addition to more than a decade of entrepreneurial success and sports business innovation. MADRID,ES DALLAS, TX CDMX, MX STRATEGIC CONSULTING PROFESSIONAL ATHLETES REPRESENTATION mktjersey.com 3 MARKETING DECK / TMJ CAPABILITIES & SERVICES ENGAGEMENT Strategic Consulting Professional Athletes Representation Multicultural Marketing Contract negotiation & placement LICENSING Talent Fulfillment Branding & Social Media strategies MARKETING Experiential Marketing Career development and transitions Strategic Partnership Financial management Influencer Marketing Brand positioning & endorsements Sponsorships Athletes licensing Brand Awareness Campaigns Media and crisis management Sports Licensing &Merchandising TALENT MANAGEMENT mktjersey.com 4 MARKETING DECK / TMJ CLIENT PORTFOLIO (SAMPLING) STRATEGIC CONSULTING mktjersey.com 5 MARKETING DECK / TMJ CLIENT PORTFOLIO (SAMPLING) REPRESENTATION CHARLYN CORRAL DEYNA CASTELLANOS KENTI ROBLES GUIDO RODRIGUEZ NORMA PALAFOX REBECA BERNAL KATTY MARTÍNEZ GRETA ESPINOZA MARÍA SANCHEZ MÓNICA FLORES JOCELYN OREJEL SABRINA FLORES CECILIA SANTIAGO ANNIA MEJÍA ITZEL GONZÁLEZ JANELLY FARÍAS mktjersey.com 6 MARKETING DECK / TMJ CLIENT PORTFOLIO (SAMPLING) REPRESENTATION KIANA PALACIOS MALENA ORTIZ SAMARA ORTIZ PAMELA TAJONAR MICHELLE ROMERO ANIKA RODRIGUEZ KAREYLEN CAPDEVILLA CHIARA SINGARELLA MADDIE NEWSOM MIRIAM VANESSA NURIA RÁBANO MARTA COX KATIE COUSINS mktjersey.com 7 MARKETING DECK / TMJ NETWORK REPRESENTATION PROFESSIONAL LEAGUES PROFESSIONAL CLUBS mktjersey.com 7 MARKETING DECK / TMJ EXECUTIVE LEADERSHIP PROFESSIONAL EDUCATION Founder CMAS Athletes & TMJ, Former property MBA Texas Christian University (TCU) Manager of Mexican National Team at SUM/MLS Masters in Sports Management at Southern Methodist Entrepreneur with 12+ years of experience in Sports and University (SMU) Education related endeavors. Strategy and Operations consultant in the Media & Entertainment and Fintech BS, International Business from NYIT industries. Former professional soccer player. GUILLERMO ZAMARRIPA mktjersey.com 8 MARKETING DECK / TMJ EXECUTIVE LEADERSHIP PROFESIONAL EDUCACIÓN Co-Founder TMJ, AGM Partner, Founder of The MBA IE Business School International Alliance, Co Founder Mooxye and External Coordinator for La Liga ProPlayer BS International Business NYIT Twelve years of experience in the academic and athletic Ciencias de la Actividad Fïsica y del Deporte industries. Proven entrepreneur, former Atletico de Universidad Alcalá de Henares. Madrid player. OSCAR GONZÁLEZ mktjersey.com 9 MARKETING DECK / TMJ TEAM ALEJANDRA BLASCO SONIA LOPEZ Athlete Development Manager Commercial and Marketing Manager BS, Psychology | Universidad Arturo Michelena (Venezuela) BS, Communication and Public Relations | Universidad Arturo Masters in Sports Psychology and Physical Activity | Universidad Michelena (Venezuela) Autonomy de Madrid (Spain) Masters in Sports Marketing | Universidad Europea, Real Madrid (Spain) mktjersey.com 10 MARKETING DECK / TMJ RECRUITING THE TMJ WAY COMPETITIVE ADVANTAGE International Development Federations Academies 3 mktjersey.com 11 CAPABILITIES SUCCESS STORIES across strategy consulting and representation divisions mktjersey.com MARKETING DECK / TMJ MULTICULTURAL MARKETING FUT MEX NATION For 3 years the Marketing Jersey has served as Fut Mex Nation’s strategy and consulting agency in the multicultural marketing space. AT&T Tecate WELLS FARGO MÉXICO VS PANAMÁ AMÉRICA VS CHIVAS TRIVIA mktjersey.com 13 MARKETING DECK / TMJ TALENT FULFILLMENT EXATLON USA 7 sports - 16 world class athletes - 1 champion - 3 seasons mktjersey.com 14 MARKETING DECK / TMJ EXPERIENTIAL MARKETING WELLS FARGO Founders’ experience developing and executing an E-Sports property for the fans of the Mexican National Team at AT&T Stadium. Wells Fargo as presenting partner of MexTour Live Challenge. Branding throughout online Integration into promo assets Integration into One (1) :30 In stadium branding integration tournament page shared across FMF highlights roll-out and one (1) 2:00 Spanish/English social storytelling feature mktjersey.com 15 MARKETING DECK / TMJ STRATEGIC PARTNERSHIP Generating brand value through strategic partnerships is part of our core offering. Chicharito + Panini, Luis Hernandez + FIFA Legends and Mexico/Germany Legends + Mexico City and El Zocalo are just examples. mktjersey.com 16 MARKETING DECK / TMJ INFLUENCER MARKETING FIFA Deyna Castellanos and TMJ executed a 2018 Russia World Cup digital brand awareness campaign to shed light into the development of women’s soccer worldwide. Some of the results where: 40M+ 27+ 80 20+ impressions interviews with pieces of content content pieces with international media for FIFA TV FIFA legends mktjersey.com 17 MARKETING DECK / TMJ SPONSORSHIPS LA LIGA PRO PLAYER One of a kind sponsorship platform for La Liga. Social impact via Education & Sports. mktjersey.com 18 MARKETING DECK / TMJ BRAND AWARENESS CAMPAIGNS DENIZEN/LEVI’S NORMA PALAFOX AND VIVIANA MICHEL Denizen/Levi’s and The Marketing Jersey talent partnered up for the launch of Denizen. mktjersey.com 19 MARKETING DECK / TMJ SPORT LICENSING & MERCHANDISING FMF Experience running and developing @miseleccionmx 2018 Russia World Cup Licensing Program in the United States mktjersey.com 20 MARKETING DECK / TMJ CONTRACT NEGOTIATION & PLACEMENT PROFESSIONAL SOCCER contracts negotiated 40+ across 5 countries OUR ATHLETES HAVE WON 6 3 4 4 1 1 1 LA LIGA COPA DE LIGA MX NCAA PICHICHI FIFA THE BEST FIFA PUSKAS MULTIPLE BEST LA REINA TITLE CHAMPIONSHIP NOMINATION NOMINATION PLAYERS AWARDS NOMINEES mktjersey.com 21 MARKETING DECK / TMJ BRANDING CHARLYN CORRAL - KENTI ROBLES - DEYNA CASTELLANOS - GRETA ESPINOZA mktjersey.com 22 MARKETING DECK / TMJ CAREER TRANSITION - AMATEUR TO PROFESSIONAL DEYNA CASTELLANOS | 2013 - 2019 AMATEUR 14 15 16 17 2013 2014 2015 2016 South American U17 Costa Rica World Cup U15 FIFA BEST Player of South U17 Jordania World Cup ACC Champion Champion Semifinalist and Golden the year award American Semifinalist and with FSU Boot Winner Champion Bronce Boot PROFESSIONAL 18 19 20 2017 2018 47 GOALS AND 21 NCAA FIFA The Best Finalist FIFA Puskas NCAA National ACC Champion with NCAA All ALL American (younger player in finalist Champion FSU American ASSISTS IN 78 history) GAMES WITH FSU mktjersey.com 23 MARKETING DECK / TMJ BRAND POSITIONING DEYNA CASTELLANOS Student Elite Football Player 360 analysis of the person behind the athlete. The result: A long term strategy in place with Model Journalist specific executable tactics scheduled for long term success. Social Causes Influencer Ambassador mktjersey.com 24 MARKETING DECK / TMJ ENDORSEMENTS GRETA ESPINOZA & CRISTINA FERRAL - CHARLY FUTBOL mktjersey.com 25 MARKETING DECK / TMJ MEDIA & CRISIS MANAGEMENT CECILIA SANTIAGO (PSV ANNOUNCEMENT) / CHARLYN CORRAL (PICHICHI MEDIA CYCLE) DEYNA CASTELLANOS (GLOBAL ANNOUNCEMENT WITH ATLETICO DE MADRID) mktjersey.com 26 TMJ DNA THANK YOU #OWNTHEJERSEY.