DRINK RESPONSIBLY. Tennessee Whiskey, 40% Alc. By Vol. (80 proof), Distilled and Bottled by Jack Daniel Distillery, Lynchburg, Tennessee. JACK DANIEL’S and OLD NO.7 are registered trademarks. ©2020 Jack Daniel’s. All Rights Reserved. TENNESSEE YOU DON’T HAVE TO HAVE DON’T YOU LEAVE HOME LEAVE TO VISIT SEPTEMBER 2020 ALABAMA Select Spirits PUBLISHED BY American Wine & Spirits, LLC PO Box 380832 Birmingham, Al 35283 Dear Licensees: [email protected] Together, we are facing a truly unprecedented situation. The global COVID-19 pandemic is CREATIVE DIRECTOR affecting all our families, our businesses, our communities, and our way of life. While all our Pilar Taylor businesses are in uncharted territory, our relentless commitment to your success is stron- ger than ever. Many of you run our state’s most essential businesses and some of you are CONTRIBUTING WRITER facing the challenges of operating a business through an unprecedented shutdown. None Norma Butterworth-McKittrick of us could have foreseen the scenarios we are now facing together. The ABC Board has readopted 20-X-6-.19ER Emergency Curbside Sales Authorization to address the continued ADVERTISING & economic disruption caused by this pandemic. This Emergency Rule has an expiration date PRODUCTION MANAGER of September 15, 2020 which should allow you to get through the peak summer months. Margriet Linthout Though work environments have changed, our commitment remains the same. We are For more information about this publica- focused on the health and safety of our licensees, employees, families and communities. In tion, advertising rates, production specs, alignment with public health authority guidance, we have implemented physical distancing recipes and digital copies of recent and cur- protocols and elevated cleaning procedures to limit employee and customer exposure to the rent issues visit americanwineandspirits.com virus. or call 205-368-5740 I would like to thank all our licensees, industry representatives and employees for their dedi- PHOTOGRAPHY cation and hard work as we prepare to navigate tomorrow’s challenges. We will continue to Adobe Stock Photos find ways to enhance service, increase revenues and reevaluate the operation for effective Alabama Select Spirits is published 3 times ways to better serve the citizens of Alabama. The Board and I realize that you are indis- per year under the direction of the Alabama pensable to our success, and we hope that the combination of our services and products Alcoholic Beverage Control (ABC) Board. are meeting your needs. As always, customer service remains a top priority. Prices are subject to change at the discretion This unique time reflects on the fact that we are all connected like never before, and to get of the ABC without prior notice. All art in through these tough times we need understanding, patience, and compassion to take care this publication ©2020 American Wine & Spirits. All rights reserved. Reproduction of each other. Please feel free to contact my office any time you have a question or need in whole or in part without written permis- assistance. sion is prohibited. American Wine & Spirits makes every effort to publish a correct price list and editorial content, however certain Sincerely, information is furnished to American Wine & Spirits by others. American Wine & Spirits is not responsible for any mis- representations or errors in information H.M. Gipson furnished to us by others within its control. The materials contained in this publication may not be copied, duplicated or used in any other way by any other person, firm or organization, in whole or part, without the express written consent of American Wine & Spirits, LLC. 1 1 FALL-FLAVORED WHISKEY Give your customers the taste of Whiskey Rickey fall in a bottle by promoting whis- Serve in a chilled collins glass. kies featuring fresh-from-the-farm 1½-2 ounces flavored whiskey flavors. Suggest they sip them as Juice of ½ lime 1 teaspoon sugar syrup is or over ice, mixed with soda or Club soda, chilled tonic, and in traditional as well as Lime wedge their favorite cocktails. Place fresh ice in the prepared serving glass. Add the whiskey, lime Whiskey Cooler juice, and sugar syrup; stir well. Fill Serve in a tall, chilled glass. the glass with club soda, and garnish with the lime wedge. 4-5 ounces flavored whiskey 4-5 ounces complementary fresh Algonquin apple, pear, pomegranate, or a combination of juices Serve in a chilled old-fashioned glass. Slice or wedge of complementary 1½-2 ounces flavored whiskey fresh fruit 1-1½ ounces dry vermouth Place fresh ice in the prepared serving 1-1½ ounces fresh pineapple juice glass. Add the whiskey, and top with Pineapple slice the juice. Garnish with fresh fruit. Place fresh ice in the prepared serving glass. Combine the whiskey, vermouth, Whiskey Refresher and juice in a shaker half-filled with Serve in a tall, chilled glass. fresh ice; shake vigorously. Strain the mixed drink into the prepared glass; 1-1½ ounces flavored whiskey garnish with the pineapple slice. 1-1½ ounces complementary liqueur or schnapps Whiskey Iced Tea Chilled lemon, lemon-lime, or other carbonated beverage Serve in a tall, chilled glass. Place fresh ice in the prepared serving 4-5 ounces flavored whiskey glass. Add the whiskey and liqueur or Freshly brewed tea or flavored tea schnapps; stir gently to mix. Top with Slice or wedge of complementary continued on page 2 the carbonated beverage. fresh fruit Place fresh ice in the prepared Honey-Berry Whiskey serving glass. Add the whiskey, and Cocktail top with the tea. Garnish with the Serve in a chilled rocks glass. fresh fruit. 1-1½ ounces honey-flavored whiskey Whiskey-Flavored Coffee ½-1 ounce berry liqueur 3-3½ ounces berry-flavored juice Serve in a warm coffee mug. Complementary fresh fruit 1½–2 ounces flavored whiskey Place fresh ice in the prepared serving Freshly brewed coffee glass. Add the whiskey, liqueur, and Sugar or honey to taste juice; stir gently. Garnish with the Pour the whiskey into the prepared fresh fruit. serving mug. Top with coffee, and add sugar or honey. 2 Whiskey Manhattan apple juice, lemon juice, and sugar in a shaker half-filled with Serve in a chilled cocktail glass. fresh ice. Shake vigorously, and GO AGAINST THE CURRENT TM 2½-3 ounces flavored whiskey strain the mixed drink into the ¾-1 ounce sweet or dry vermouth prepared serving glass. Garnish 3-4 dashes bitters with the apple slice and cherry. Maraschino cherry Lemon twist Whiskey Sidecar Combine the whiskey, vermouth, Serve in a chilled cocktail glass. and bitters in a mixing glass 1½-2 ounces flavored whiskey half-filled with fresh ice. Stir well, ½-1 ounce complementary and strain the mixed drink into the fruit-flavored liqueur prepared serving glass. Garnish ½-¾ ounce freshly squeezed with the cherry and/or lemon twist. lemon juice Award winning Lemon peel Whiskey Old-Fashioned Orange slice Tennessee Small Batch Mix and serve in a heavy-bottomed old- Combine the whiskey, liqueur, and fashioned glass. Rye Whiskey juice in a shaker half-filled with 1½ teaspoons-1 tablespoon fresh ice. Shake vigorously, and 93 PROOF superfine sugar strain the mixed drink into the 1 orange slice prepared serving glass. Garnish 1 maraschino cherry with the lemon peel and orange 2-3 dashes bitters slice. 2-2½ ounces flavored whiskey Lemon twist Muddle the sugar, orange slice, cherry, and bitters in the serving glass. Add fresh ice and the whiskey; stir gently to mix. Garnish with the lemon twist. Apple-Flavored Whiskey Cocktail Serve in a chilled rocks glass. 2-2½ ounces flavored whiskey 2-2½ ounces chilled cranapple juice 1-1½ ounces apple-flavored CODE A007358 liqueur Slice of apple $29.99 Place fresh ice in the prepared serving glass. Add the whiskey, 750ML BOTTLE juice, and liqueur; stir gently. Garnish with the apple slice. 6-PACK CASE Whiskey–Apple Sour Serve in a chilled sour glass. 2-3 ounces flavored whiskey 1½-2 ounces cider or apple juice ½-1 ounce fresh lemon juice 1-1¼ teaspoons fine sugar Apple slice Maraschino cherry Combine the whiskey, cider or RIVERSETRYE.COM @RIVERSETRYE PLEASE ENJOY RESPONSIBLY. ©2020 B.R. DISTILLING COMPANY, LLC • MEMPHIS, TN • 46.5% ALC. BY. VOL AGAVE IS GOOD TO GO Tequila and Mezcal Are Poised for More Growth BY KYLE SWARTZ impressive. And it was best sellers. Note: This excerpt is printed good enough to capture 8 “People are willing to with permission from the percent of the overall U.S. Summer 2020 issue of pay those prices on an StateWays—the Beverage spirits market in 2018. No everyday basis for what Alcohol Merchandising doubt, tequila and mezcal Magazine for Control States. tequila they drink every both have bright futures. week,” explains Jeff Feist, They are in the middle of Tequila and mez- category lead, spirits and a boom period, with no cal remain red hot. Both more, for BevMo!, which imminent end in sight. spirits tap into numerous counts more than 100 trends that should keep the Quality Tequila Sells stores. “Premium tequila categories very much on What’s the top tequila is no longer just a special the minds of consumers trend in 2020? It remains occasion.” in 2020. premiumization. Top-shelf Mixology has obviously Recent growth has been expressions have become helped drive this premium continued on page 4 4 continued from page 4 tequila and mezcal boom, as has the health- and extra añejos. I don’t see that drastically category, sustainability remains a concern conscious movement. “We see consumers slowing down, but I do see a blancos trend- for mezcal. The rarer agave varietals, which trying different cocktails as well as tapping ing with a massive uptick.” often take longer to blossom, are not so into agave-based spirits for a ‘healthier’ Ask a tequila fan their favorite style, easy to farm sustainably, especially with alternative to sugary mixed cocktails,” says and you may be surprised how many will mezcal demand spiking.