[email protected] // TECH DAYS, 8.6.2021 The role of UX principles while designing and thriving relationships in increasingly complex business environments BERLIN • HELSINKI • LONDON • MUNICH • STOCKHOLM • STUTTGART • TAMPERE [email protected] // TECH DAYS, 8.6.2021 Nordic Roots, global Mindset PEOPLE NATIONALITIES Tampere 650+ 42 Helsinki OFFICES VERTICALS Stockholm 7 4+ The Futurice Company Families Berlin London Stuttgart Munich 02 [email protected] // TECH DAYS, 8.6.2021 Once upon a time the discipline was all about a focus on the objects of design. Today it´s all about the purpose of design. Picture: constructionblog.autodesk.com/Sanders, Stappers: Convivial Toolbox; p 17 03 [email protected] // TECH DAYS, 8.6.2021 UX design is the shaping of digital experiences so that they work for people, enhance and create positive change… Picture: Amazon (Speak and Spell Texas Instruments, 1982) 04 [email protected] // TECH DAYS, 8.6.2021 …but those digital experiences have transformed incredibly since the discipline’s origins. Picture: constructionblog.autodesk.com/ 05 [email protected] // TECH DAYS, 8.6.2021 The way organisations create value is changing*. *a paradigm shift for businesses demanding additional skills, internal capabilities and ways of working Picture: Futurice 06 [email protected] // TECH DAYS, 8.6.2021 Ecosystem thinking takes customer-centricity into a new level. It’s about… 1) understanding customers, their needs and their holistic journeys beyond their current Customer relationships with businesses Intelligexnt service 2) orchestrating processes where new kind of Ecosystem data powered collaboration produce services actor and service networks 3) solving customer problems in new ways and making cumbersome processes frictionless Picture: Futurice 07 [email protected] // TECH DAYS, 8.6.2021 If you want to boost your digital products and services, you got to: 1 - Embrace complexity Picture: Futurice 08 [email protected] // TECH DAYS, 8.6.2021 If you want to boost your digital products and services, you got to: 1 - Embrace complexity 2 - Bet for the future Picture: Futurice 09 [email protected] // TECH DAYS, 8.6.2021 If you want to boost your digital products and services, you got to: 1 - Embrace complexity 2 - Bet for the future Frontstage 3 - Understand the ecosystem Backstage Picture: Futurice 10 Macro layer [email protected] // TECH DAYS, 8.6.2021 If you want to boost your Society digital products and services, you got to: Structures Processes Organisations 1 - Embrace complexity Relations interactions 2 - Bet for the future Ecosystems 3 - Understand the ecosystem 4 - Love The Problem Touchpoints Interfaces Artefacts We believe Micro layer Picture: Futurice 11 [email protected] // TECH DAYS, 8.6.2021 Your UX success criteria: Connected Lean Service Brand Vision Be critical, humble and curious: Health Kit Creation Sprint Bringing stakeholder together – We are especially known for our Brand Vision Sprint is a structured start with research, put yourself into the moderating and facilitating the Lean Service Creation framework, method for creating a brand and creation of innovative products an open-source toolkit to support marketing strategy using lean and services with providers, effective collaboration of techniques. It can be used both for shoes of… and avoid being self referential carers and patients in a multidisciplinary teams, while designing a new brand and for collaborative, co-creative way developing new products & ensuring that an existing brand is services. situated in the very center of the design process. Co-create with stakeholders: CHK LSC BVS permanently test and iterate along the innovation process Recognise patterns: Lean Futures Iot Service IA Design Kit use the right tools, collect data and surface Creation Kit Lean Futures Creation is a Our IoT Service Kit was designed AI? IA? Machine learning? Our collaborative and structured to help people from different Intelligence Augmentation Design hidden and implicit knowledge method for futures thinking and backgrounds come together to Kit and the associated workshop creation, guiding teams to explore IoT concepts in real-world demystifies machine learning and understand how our future can be environments in a fun, creative, helps non-tech experts to create different from today and what to intuitive and inspiring way. smart service concepts. do about it in the present. LFC 12 Co-creating a resilient future.