cover Fall/Winter 2016 112046_BetmarAW16.indd 1 12/29/15 9:19 PM Made in USA 1 Felt 2 Cut and Sew 5 Braid 9 Wool 11 Merchandising Planogram 14 Imagery 16 Betmar® Details 16 Sales Agents 17 Proud Member of American Made Matters® Promoting American craftsmanship and ingenuity. This product complies with American Made Matters® standards for Made in America. Betmar® and LiteFelt® are registered trademarks of the Bollman Hat Company. All Hat Sizes except Made in USA are 1SFM 112046_BetmarAW16.indd 2 12/29/15 9:19 PM Made in USA Made in USA USA Sizes Only: S/M, M/L Blush pictured Burgundy pictured B1675H Mary • Round crown felt cloche B1671H Tessa • Floppy wide brim fedora • Satin trim with Betmar 3/4 • Faux snakeskin band and Brim: 2” metal slider Brim: Front 3 ” buckle Black, Scarlet, Blush* • Made in USA Back 3” • Made in USA • LiteFelt® finish Black, Burgundy* • LiteFelt® finish Navy pictured Olive pictured B1524H Izette II • Floppy brim fedora with B1677H Hannah • Floppy wide brim round 3/4 center dent crown crown Brim: 2 ” • Velvet ribbon trim Brim: 3” • Self trim with hardware Black, Navy*, Cranberry • Made in USA Black, Olive*, Lt. Camel • Made in USA • LiteFelt® finish • LiteFelt® finish Cranberry pictured Navy pictured B1676H Evelyn • Round crown felt cloche B1674H Colleen • Floppy short brim fedora 1/2 • Single pleat detail on brim 1/4 • Grossgrain ribbon trim Brim: 2 ” • Leather cord trim Brim: 2 ” • Made in USA Black, Cranberry*, Lt. Camel • Made in USA Navy*, Chestnut Roast • LiteFelt® finish • LiteFelt® finish Black Navy Olive Burgundy Chestnut Roast Cranberry Scarlet Blush Lt. Camel Made in the USA of US and imported components. 1 112046_BetmarAW16.indd 1 1/4/16 12:17 PM Felt Felt Scarlet pictured Black pictured B1639H Emma • Round crown felt cloche B1643H Raven • Medium brim fedora with Brim: 2” • Grosgrain ribbon trim Brim: 13/4” pinched crown • Adjustable sweatband • Grosgrain ribbon & Black, Scarlet*, Lt. Camel Black*, Plum feather trim • Adjustable sweatband Lt. Camel pictured Black/Bordeaux pictured B1646H Hayden • Floppy wide brim round B1655H Gertrude • Color block wide brim Brim: 23/4” crown Brim: 31/2” fedora • Grosgrain Ribbon and • Grosgrain ribbon trim Black, Cranberry, Lt. Camel* leather band Black/Bordeaux, • Adjustable sweatband • Adjustable sweatband Bordeaux/Black* Black pictured B1688H Marseille • Wide brim round crown Brim: 3” • Velvet trim & edge binding • Adjustable sweatband Black* Gertrude Bordeaux/Black Black/Bordeaux Black Plum Cranberry Scarlet Lt. Camel 2 112046_BetmarAW16.indd 2 1/4/16 12:20 PM B545H Alexandrite 112046_BetmarAW16.indd 3 12/29/15 9:19 PM Felt Emerald pictured Lt. Camel pictured B545H Alexandrite • Felt cloche with B1485H Janis • Wool felt fedora with Brim: Back 2” textured ridges Brim: 3” pinched crown Front 1” • Felt floral side detail • Grosgrain band with • Adjustable sweatband Black, Plum, Lt. Camel* buckle detail Black, Emerald*, • Adjustable sweatband Scarlet, Blush Black pictured Heather Grey pictured B1488H Christina • Felt cloche hat B1249H Darcy • Fedora with pinched crown Brim: 21/4” • Knotted leather trim Brim: 21/2” • Leather band & turnlock • Adjustable sweatband hardware accent Black*, Cranberry, Red Black, Midnight Blue, • Adjustable sweatband Heather Grey*, Putty, Plum, Blush Heather Grey Midnight Blue Black Plum Cranberry Red Scarlet Lt. Camel Putty Blush Emerald 4 112046_BetmarAW16.indd 4 1/4/16 11:37 AM Cut and Sew Cut and Sew Black pictured Black/White Hounstooth pictured B1496H Maureen • Herringbone round B011H Adele • Wool blend newsboy cap Brim: 13/4” panelled cap Brim: 2” • Self side knot trim • Hidden elastic back • Hidden elastic back Black*, Brown, Olive • Fully lined Black, Black Herringbone, • Fully lined Black/White Houndstooth*, Heather Grey, Bordeaux, Scarlet Camel pictured Camel pictured B562 Boy Meets Girl • Wool blend newsboy cap B1499H Caron • Wool blend oversized cap • Faux leather edge detail Brim: 2” • Hidden elastic back Brim: 21/4” • Fully lined • Hidden elastic back Black, Chocolate, Bordeaux, Black, Camel* • Fully lined Red, Camel*, Charcoal Heather Heather Grey pictured B008H Lydia • Wool blend newsboy cap Adele Caron Brim: 21/4” • Side flower trim • Hidden elastic back Black, Heather Grey*, Olive, • Fully lined Scarlet Black Black/White Black Camel Herringbone Houndstooth Black Charcoal Heather Heather Grey Brown Chocolate Bordeaux Scarlet Red Camel Olive 5 112046_BetmarAW16.indd 5 1/4/16 11:39 AM Cut and Sew Black pictured Bordeaux Plaid pictured B1665H Stephanie • Round panelled cap B1666H Mulhouse • Plaid cadet cap Brim: 2” • Self side bow with rhinestones Brim: 2” • Self side flower • Hidden elastic back • Hidden elastic back Black*, Blush • Fully lined Navy Plaid, Bordeaux Plaid* • Fully lined Royal Blue pictured Black pictured B1652H Cameron • Cadet cap B1624H Maggie • Round crown bucket Brim: 13/4” • Self side flower with stones Brim: Front 21/2” • Self side bow • Hidden elastic back Back 3/4” • Water resistant Black, Heather Grey, • Fully lined • Fleece lining Royal Blue* Black*, Plum • Rollable and packable Chocolate pictured Plum pictured B612H Fern • Newsboy cap B745 Quilted Bucket • Bucket hat Brim: 2” • Band & buckle trim Brim: 21/2” • All over quilted design • Water resistant nylon • Water resistant nylon Black, Chocolate* • Fleece lining Black, Plum* • Fleece lining • Rollable and packable • Rollable and packable Stephanie Mulhouse Cameron Water Resistant Black Blush Navy Plaid Bordeaux Plaid Black Heather Grey Royal Blue Black Chocolate Plum 6 112046_BetmarAW16.indd 6 12/29/15 9:19 PM hat Styles pictured B1666H Mulhouse 112046_BetmarAW16.indd 7 12/29/15 9:19 PM B1662H Ashley 112046_BetmarAW16.indd 8 12/29/15 9:19 PM Braid Braid Mink Multi pictured Winter White Metallic pictured B1662H Ashley • Braid cloche B1664H Malin • Snapback lurex braid Brim: 21/4” • Single pleat detail on Brim: 13/4” fedora brim • Side bow trim Charcoal Multi, • Suede trim Black Metallic, • Adjustable sweatband Mink Multi* • Rollable and packable Winter White Metallic*, Berry Metallic, Berry Metallic pictured Charcoal Multi pictured B1669H Lorelai • Asymmetrical lurex braid B952H Maya • Asymmetrical cloche with Brim: Front 21/4” cloche Brim: 15/8” round crown Back 13/4” • Side bow trim • Band trim and buckle • Adjustable sweatband Black Multi, Charcoal Multi*, • Mélange braid Black Metallic, Bordeaux Multi, • Rollable and Packable Winter White Metallic, Deep Purple Multi Berry Metallic* Ashley Braid Malin/Lorelai Braid Maya Braid Charcoal Multi Mink Multi Black Metallic Berry Metallic Winter White Black Multi Charcoal Multi Bordeaux Multi Deep Purple Metallic Multi 9 112046_BetmarAW16.indd 9 1/4/16 12:18 PM Braid Black pictured Pecan Multi pictured B1680H Landis • Medium brim round B434H Willow • Asymmetrical cloche with 3/4 crown 3/8 round crown Brim: 2 ” Brim: Front 2 ” • Multi braid chenille • Velvet and chenille braid Back 11/4” Black* • Adjustable sweatband • Side flower trim Black Multi, Bordeaux Multi, • Rollable and Packable Pecan Multi* Bordeaux pictured B026H Ella • Braided cloche Brim: 11/4” • Curly side trim • Adjustable sweatband Black Multi, Chocolate Multi, • Rollable and Packable Navy Multi, Bordeaux Multi* Landis Braid Willow Braid Ella Braid Black Black Multi Pecan Multi Bordeaux Multi Black Multi Chocolate Multi Navy Multi Bordeaux Multi 10 112046_BetmarAW16.indd 10 12/29/15 9:19 PM Wool Wool Charcoal Heather pictured Mink pictured B523 Ridge Flower Cap • Ridge wool cap B515 Flower Beret • Classic wool beret Brim: 2” • Wool side flower Diameter: 101/2” • Wool side flowers • Adjustable sweatband Black, Charcoal Heather*, Black, Charcoal Heather, Hunter Green, Camel, Mink*, Red, White True Red Berry pictured Red pictured B521 Rhinestone Cap • Round wool cap B512 French Beret • Classic wool beret • Conforming shape Brim: 2” • Rhinestone hardware Diameter: 101/2” accents Black, Grey Flannel, Camel, • Adjustable sweatband Black, Chocolate, Navy, Pink, Berry*, Red Red*, White Camel pictured B1679H Betty • Round crown wool cloche Brim: 2” • Turn up edge • Rhinestone side bow Black*, True Red, Camel • Adjustable sweatband White Black Charcoal Heather Grey Flannel Chocolate Berry True Red Red Pink Mink Camel Hunter Green Navy 11 112046_BetmarAW16.indd 11 12/29/15 9:19 PM hat Styles pictured B1670H Lucerne 112046_BetmarAW16.indd 12 12/29/15 9:19 PM Wool Charcoal Heather pictured Camel pictured B1631H Be Mine • Wool lurex beanie B1632H Janet • Wool cap with beret tip Brim: N/A • Turn up band Brim: 2” • Double gold chain trim • Side flower trim • Adjustable sweatband Charcoal Heather*, True Red Black, Charcoal Heather, Camel* Black pictured Black pictured B1667H Kensie • Round crown wool cloche B1670H Lucerne • Wool lurex cap Brim: 2” • Suede trim and hardware Brim: 2” • Side bow with pearls • Adjustable sweatband • Adjustable sweatband Black*, Berry, Mink Black*, Charcoal Heather, Berry Winter White pictured • Mod wool cap B1284H Lynn Wool Lurex Brim: 2” • Decorative rhinestone accents Black, True Red, • Adjustable sweatband Winter White* Berry Black Charcoal Heather True Red Lynn Wool Black Charcoal Heather Berry Camel Mink White Black True Red Winter White 13 112046_BetmarAW16.indd 13 12/29/15 9:20 PM MerchandisingMerchandising Planogram Planogram Urban Chic B1639H Emma B1643H Raven B1646H Hayden B1655H Gertrude 100% Wool exclude trim 100% Wool exclude trim 100% Wool exclude trim 100% Wool exclude trim B1674H Colleen B1676H Evelyn B1677H Hannah B745 Quilted Bucket 100% Wool exclude trim 100% Wool exclude trim 100% Wool