INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 7, ISSUE 12, DECEMBER 2018 ISSN 2277-8616 Application Of 30 Icon Cuisines In South Sumatera As A Entrepreneurship Learning Media At Pgri University Of Palembang Neta Dian Lestari; Erma Yulaini ABSTRACT: The love of researchers to the City of Palembang makes researchers confident of the richness of natural resources, human resources and the taste of typical cuisine in the Province of South Sumatra. As the people of Palembang City, students of the Palembang PGRI University, who are from various regions in South Sumatra Province, some even come from outside the province of South Sumatra, do not want to take part, they want to participate in the success of ASEAN GAMES 2018 which will be held in Jakarta and Palembang. A pride of the people of Indonesia and pride as citizens of Wong Kito Galo (everyone of us). Especially students of the PGRI University of Palembang will utilize even to introduce the typical cuisine of the Province of South Sumatra, especially the Palembang city to the International arena and preserve this unique country cuisine. Besides the natural beauty of the city of Sriwijaya is very famous with the icon of the Ampera Bridge, Musi River and Empek-Empek, but there are thousands of typical South Sumatra Province cuisine that is not yet known both nationally and internationally, therefore researchers are interested in researching the Typical Cuisine of Palembang city, entitled: Application of 30 Icon of Typical South Sumatra Cuisine as Entrepreneurship Learning Media at Palembang PGRI University. Based on the results of the research that the researchers have done and based on the statements expressed by the students from the results of the questionnaire, the students' response to the treatment given by the researcher was in the form of implementing 30 Icon of South Sumatra specialties as an entrepreneurial learning media at the Palembang PGRI University, amounting to 87.26%. Keywords: 30 Icon Cuisines, Entrepreneurship, Learning Media. ———————————————————— INTRODUCTION Denotatively, food is as mentioned, the element of survival, A love of researchers for Palembang makes researchers in semifiracy, food and action of eating always has a broad confident of the richness of natural resources, human connotation. The term often used to refer to the connotation resources and the taste of typical cuisine which is in South system formed by food is typical cuisine (cuisine). From Sumatera. Calculation in 2016/2017, the researcher gained typical cuisine, we can find out what certain groups of the trust selected as Researcher of the Beginning Lecturers people eat, how to make it, and what is revealed from the with the Title: Environmental Waste (K5PBB) as Learning typical cuisine about them. Investigation in location of typical Media for grow PGRI University of Palembang. The city cuisine center in Palembang city shows the variation of of Palembang as the capital of South Sumatra Province famous typical cuisine. South Sumatera and region of (Sum-Sel) is the second largest city on the island of Sum-Sel Province have many traditional cuisines which is Sumatra after Medan. Culture is formed from many not defeated delicious than other Provinces Indonesia. elements including religion, politics, customs, language, South Sumatera has also many kinds of foods or typical tools (clothing, buildings, and artwork). The city of cuisines, there are gravy that include: Model, tekwan, Ragit Palembang has an area of 358.55 km2. Younger generation, jalo, Mie celor, Lakso, Celimbungan, Martabak har, Burgo when asked about their own town's special food, or what is and Bakso ikan. Typical cuisines there are not soupy, they this food made of? Can't answer, they can only enjoy the are Pepes, Tempoyak, Sate ikan, Mie tektek and nasi food without knowing where it came from. Traditional food is Minyak. South Sumatera has also many kinds of cakes, they generally consumed more by the people who become the are Putu ayu, Srikaya, Kojo, Roket, Maksuba, Engkak, Lapis area of origin which is then introduced to other people or legit, tumpang cake, delapan jam cake, Gandus dan Bolu migrants. Traditional food is processed according to the sarang semut, moreover Kerupuk or kemplang and kacang conditions (recipes) given down and down. In general, the merah ice as foods or typical cuisines. Empek-empek recipe results are decreasing and are usually lowered in the cuisines from Sriwijaya city have many kinds, there are family. This is done with the typical taste of the food pempek kapal selem, adakan, keriting, panggang and maintained (Anonim, 2012). Marcel Danesi in Sumarni others. As we know that every comers or tourists come into (2012: 223) says that food is a sign that is infiltrated by Palembang and surroundings. It will be certain looking for meaning. We eat, first and foremost, to stay alive. However, and trying to consume special cuisines in South Sumatera. in a social environment, food receives significance that goes Until now, to get that food start from various pempek, cake beyond this function and influences the perception of although kerupuk and kemplang are easy because spread whether or not something can be eaten. in many location of center snacks in Palembang. It is expected as a visit target upcoming of ASIAN GAME 2018 in Palembang and influential to other countries in other to typical cuisines in South Sumatera can be forward, progressive and famous in all the world. Collegian with many ideas and never crisis with the creativity as prime _________________________ object as aspirant of entrepreneur or best target for helping Neta Dian Lestari; Erma Yulaini and accelerating success entrepreneurship spirit easily. Palembang PGRI University With the onset is able become strong young entrepreneur. Email:[email protected]; [email protected] Entrepreneur, for collegian of PGRI University especially is able to give self motivation about credibility to help 234 IJSTR©2018 www.ijstr.org INTERNATIONAL JOURNAL OF SCIENTIFIC & TECHNOLOGY RESEARCH VOLUME 7, ISSUE 12, DECEMBER 2018 ISSN 2277-8616 collegian’s trust feeling to support this job. Science of combination of Indonesian, European and Chinese entrepreneurship is important to help marketing process for architecture. For the original people of South Sumatera, promoting the result of typical cuisines that will be as a there are various Palembang specialties besides Pempek. knowledge of marketing. It had already gotten by them since And many of them canonly be found in South Sumatera or second grade for applying and being a best model to bring certain events. Even some of the special cuisine below will into realty. Entrepreneur of culinary is pledge work, with the make people who were born and grew up in South knowledge that they get, it is be able to apply and get as Sumatera become homesick or miss homes. But some training toward large entrepreneurship. In order to special cuisine of South Sumatera can also be found in researcher more focus, so they observed the problem of this other cities such as in Jakarta and in other cities in research that appointed must be limited. Therefrom, Indonesia. For examples of Entrepreteneurship Learning researchers limited be related to: Media of most special cuisines of South Sumatera are: (1) 1. Researched typical cuisines were special cuisines kinds of pempek, (2) kinds of soupy specialties such as of Palembang city. tekwan, laksan, celor noodles and others, (3) kinds of food 2. Main material that was entrepreneurship study that or special cuisines that do not like pepes, sate ikan, would be main focus of this research; tempoyak and others, (5)types of pindang patin, pindang 3. education and training entrepreneur. bone, pindang gabus and others and (6) crackers, kemplang 4. This learning media would be applied to collegians that special cuisine of Palembang city. Typical cuisine in or students of Accountancy Program Palembang city, the researchers made collegian learning media in entrepreneurship courses. In general, the media is Study. a plural word of medium “medium”, which means Formulation of this research was: “How to apply 30 icons of intermediary or introduction. The term media is also used in typical cuisines in South Sumatera as Learning Media of the field of teaching or education so that the terms becomes Entrepreneurship of PGRI University Palembang?”. As for an educational media or learning media (Wina Sanjaya, purposes of this research, based on formulation of this 2006:42). Learning Media by Munadi (2008:23) is defined as research above: everything that can deliver and channel messages from 1. Giving information about typical cuisines in South sources in a planned manner to create a conducive learning Sumatera. area where the recipient can carry out the learning process 2. Getting entrepreneurship spirit and collegian efficiently and effectively. NEA (Educations Association) motivation to conserve typical cuisines defines as objects that can be manipulated, seen, heard, read or discussed along with instruments that are used In South Sumatera, Palembang especially and create new properly in teaching and learning activities can affect the young entrepreneur of culinary area. The purposes of the effectiveness of instructional programs. Teaching media is entrepreneurship were: Can get entrepreneurship spirit for defined as an onpersonal (not human) means used or collegian and society so that open new jobs and can provided by teaching staff, who play a role in the teaching compete of AEC (Asian Economic Community) started and learning process, to achieve instructional goals (Winkel, 2015, and increase collegian creativity to process waste into 2009: 36). The Association Of Education And creative products and have economic value. So that we as Communication Technology (AECT) says that learning Indonesians were able to compete and develop as a media is everything that people use to convey learning business actor, in ASIAN GAMES 2018 especially that held messages (Hamdani, 2011: 17).