JUNE 20, 1955 "eV 35c PER COPY B RO*I1CI!!! 4,/ 95dy oV FaETanaTO aosaa4;e oam `azu, I , 6T E Ham Complete Index Page 10 BC -TV Billings Reflec and Haw CBS lea ..% Growing Power Page 27 Radio history is being written (June 19) as Regional Radio WOW, Omaha, proudly becomes a basic CBS Radio affiliate. Britain's Commercial Tv Code Set Up It's the biggest news in midwest radio since WOW was granted Page 29 590 kilocycles, 30 years ago! Advertisers may now buy in station -created shows (which beat all competitors two to one! *) and get the NEW PLUS of association ation Exchange Filed with the star -studded top -rated CBS network shows . and . y NBC, Westinghouse Page 68 Both on 590kc, 5000w- facilities which deliver a high -fidelity, strong, signal 200 miles in all directions from Omaha. mate Confirms Mack This "7- Plus" Formula: For FCC Post WOW + CBS + 590kc + a 750,000 radio -family Page 74 area + a quality market + realistic, low rates + top station programing . FEATURE SECTION makes WOW Radio a MUST BASIC BUY fit" beery Begins on Page 35 national schedule! 1956 SLuG. CLEVELAND 14, OHIO Your John Blair Man, or WOW Sales Manager Bill Wiseman, will give you the new WOW -CBS story today. Proof: Pulse of the WOW Area, Nov. 1954 590 kc 5,000 watts THE NEWSWEEKLY Frank Fogarty, Vice President & Gen. Mgr. Represented by John Blair & Co. OF RADIO AND TV Affiliated with Better Homes and Gardens and Successful Farming Magazines WTVR CHANNEL 6 RICHMOND, VA. WISHES TO EXPRESS ITS APPRECIATION FOR THE COOPERATION OF OUR AGENCY FRIENDS AND ADVERTISERS DURING OUR CHANGE JUNE 1 TO ABC AND CBS in exactly 26 days our complete .schedule has been resold 7um-12 midnight A Miraculous tielling Job Has Been Done- "Keep your on,, MAXIMUM POWER MAXIMUM HEIGHT 100,000 WATTS 1049 FEET Represented Nationally by BLAIR TV INC. Your Iowa Campaign Starts With KRNT -TV DES MOINES Your Iowa campaign starts with Des Moines ... state capital and largest city ... the shopping and distribution center ... salesmen's home base. And your Iowa campaign starts with KRNT -TV, the showmanship station with CBS shows that run away with the ratings sweepstakes, PLUS Central Iowa's favorite personalities with established audience -and proved power to move merchandise! Face the facts! The same showmanship savvy that always gives you the biggest Hooper and Pulse ratings in Des Moines Radio will operate the newest Know -How, Go -Now station ... KRNT -TV. ON THE AIR AUG. 1 ... FULL POWER! KATZ HAS ALL THE FACTS 54th in and De Sales St., N.W.MWashington6, YD. CroEnteredbasssecond class atters Marcpublished14, 1933, t Post Office Washnington, D. C., underact of March 3. 1879. KRL IS STILL BREAKDOWN OF HIGHEST RATED 15- MINUTE PERIODS 6:00 A.M. to MIDNIGHT, 7 DAYS PER WEEK Radio Pulse, February- March, 1955 KRLD (net ) 256 firsts Fre. B (net) 132 firsts KRLD delivers Sta. B find ) 39 firsts more Fre. C (net ) 19 firsts total circulation Sta. D (net ) 4 firsts between the cumu- TOTAL . 450 lative hours 6:00 (54 first places were tied by 2 stations or more and omitted) a.m. and 12:00 mid- night, 7 days a week KRLD has 124 or 93.9% more firsts than Fre. B in DALLAS and FORT KRLD has 217 or 556.4% more firsts than Sta. B KRLD has 237 or 1247.4% more firsts than Fre. C WORTH combined KRLD has 252 or 6300. o/a more firsts than Sta. D thon any other sta- Four other Dallas Stations have NO FIRSTS tion or frequency. KRLD has 62, or 32%, more firsts than all other stations Pulse, Feb .-Mo,., 1955 and frequencies combined, including Frequency B. The CBS station for Dallas and Fort Worth KRLD is the eighth largest CBS network station in the nation, circulationwise. Covers Dallas and Fort Worth ... Two Markets for the Price of One! %lie douiße .duúy .Qtatíoct OWNERS AND OPERATORS OF KRLD -TV, CHANNEL 4, MAXIMUM POWER 1211 THE BIGGEST BUY IN THE BIGGEST MARKET IN THE BIGGEST STATE THE DALLAS TIMES HERALD STATIONS Exclusive Representative: THE BRANHAM COMPANY CBS John W. Runyon, Chairmon of the Board Clyde W. Rembert, President l''tcc -1 BROADCASTING TELECASTING closed circuit® JOB SECURITY One of big items on linked to another CBS Radio proposal, PLANS for full -dress convention of Radio agenda of NARTB board meeting at Hot generally agreeable to affiliates board, to Advertising Bureau members now being Springs, Va., this week will be extension and set single day -night time rate (in lieu of worked out and will be announced shortly. renewal of contract with Harold E. Fellows present arrangement which accomplishes It'll be Oct. 13-14 at Waldorf-Astoria in as NARTB president. He's also doubling same purpose via elaborate discount struc- New York with top agency and advertiser as board chairman. Substantially improved ture). Contract amendments by which executives slated to join station, network, contract to run until next June, has dis- affiliates agreed last fall to additional dis- and representation firm officials in give - posed by negotiating committee. Mr. Fel- counts equalizing night and day costs is and -take on how best to use radio as ad- lows, who now draws $50,000 a year, with due to expire Aug. 25 unless extended. vertising medium. contract run until next June, has dis- to B IT eT cussed with committee project which would FAVORITE SON There's campaign on BUCK PASSED carry him to retirement age of 65. He Wary of getting caught in Utah to have Robert H. Hinckley, ABC in squeeze between political- military brass is now 56. Washington vice president and native of BT in fight over protest by KUAM Guam that Ogden, run for Senate next year on Demo- proposed military morale tv station on enough to speak AGENCY men injudicious cratic ticket. Mr. Hinckley, who holds ch. 8 there will put it out of business be- slightingly of radio may have to eat more number of business interests in Utah, so cause of free commercials in network kine- authoritative words than their own. Radio far has resisted blandishments, asserting scopes, FCC has quietly passed buck to Advertising Bureau has completed survey he does not wish to run for political office. Defense Dept. in hope of "equitable de- of leading agency executives' wives on He is former member of Civil Aeronautics cision" at "early date." But Defense told their dependence on radio, now is getting Authority (1938 -40), was Assistant Sec- KUAM it awaited FCC position, would ready to wield results as awesome club retary of Commerce (1940 -1942) and be influenced by Commission comment. over doubting husbandly heads. made great record as director of contract BT settlement at close of World War II BT MACK'S MOVE With confirmation of (1944- 1946). IN DODGING hot Guam issue, FCC may Richard A. Mack last Friday by unani- BT be losing ground in constant battle with mous vote of Senate, incoming commis- WHO WILL succeed Ralph Hardy as military over final authority and equitable sioner plans to be sworn in about July 1, NARTB vice president in charge of gov- sharing in frequency use. By law, Presi- but will return to Tallahassee to clean up ernment relations, now that his resigna- dent can assign any channel for govern- desk. He will probably settle in Wash- tion to become Washington vice president ment use, with FCC allocating what's left. ington about mid -July. With FCC in of CBS Inc. has been accepted (story page Feeling is strong now that FCC in Guam recess during August, Mr. Mack will have 89)? It's understood NARTB President case has retreated to point where govern- time to bone up on FCC activities prior Harold E. Fellows would like to move Vin- ment can pre -empt channels almost at to resumption of full schedules after Labor cent. Wasilewski, chief attorney of trade will. Day (story page 74). association, to this post but concern is ex- T BT pressed whether he could be spared as TUITION PLAN Washington radio at- SUMMER months, traditionally vacation head lawyer during these seething times. torney, up to his eyebrows in subscrip- time for many top -ranking shows, this year B IT tion tv case, told his son last week: "I will be less colorful in another way too. MAIN CHANCE No drastic decisions expect to see subscription television pay NBC-TV is cutting its colorcasting sched- came out of last week's top policy board your way through college." Youth is 14. is cutting it out Labs' broad- ule way down; CBS -TV review of Allen B. DuMont BT altogether, but only for summer. Both cast operations (WABD [TV] New York, say they'll have stand -out color lineups WTTG [TV] Washington and DuMont's BOTH SENATE and House commerce again when fall season opens. Electronicam live -film camera). Future committees may get their teeth into modi- BT of upcoming plans said to be still tied to fication or repeal of Sec. 309(c) of Com- munications Act, which anyone Proposed new ability of Electronicam system to develop permits MBS SINGLE RATE with purported economic interest to get Network, providing sales activity among advertisers and agen- rate card for Mutual automatic hearing. Chairman Harris of discount table for cies. Policymakers, watching its progress single rate and single House subcommittee, has scheduled hear- time, due to be submitted carefully, are hopeful that Electronicam day and evening to begin Wednesday with prospect Wednesday. will get up steam, opening way for DTN's ings to MBS board of directors Doerfer will rescinding of would peg day- future travels.