June, 2017 ProSiebenSat.1 Welt Channel presentation ProSiebenSat.1 Media SE | company profile ProSiebenSat.1 Group is one of the largest independent media corporations in Europe. With the stations SAT.1, ProSieben, kabel eins, sixx, SAT.1 Gold and ProSieben MAXX, we are number 1 in Germany both in the TV-advertising market and in the audience market. We reach over 42 million TV households every day in our TV markets Germany, Austria, and Switzerland. The headquarters of ProSiebenSat.1 are in Unterföhring near Munich. The Company was founded in October 2000 and today employs a workforce of more than 4,800 people. The ProSiebenSat.1 share is listed in the DAX and can be traded on both the Frankfurt and Luxembourg stock exchanges. WELT | June,| June, 2017 2017 | | 2 Programming strategy • For German emigrants or the German-speaking Community outside of Germany • Already successful in the USA & Canada • Best of 6 channels • Exclusively German TV program • German programming strategy was adapted • Unique Content composed of Series, Movies, Sport, Music, News and Reality • Mix of established Highlights and attractive fresh content • Variety of shows for Old and Young • Gender defined days • German program-structure provides reliability • Home of German stars WELT | June,| June, 2017 2017 | | 3 Channel Grid MO DI MI DO FR SA SO 12:00 Show Female Infotainment & e.g. Britt, Richter Alexander Hold, Richterin Barbara Salesch 13:00 Docutainment e.g. Wild Wedding, e.g. Superheimwerker, 14:00 Lebenslust – Auf Streife, das Wohlfühlmagazin, K1 Magazin, Sweet & Easy, Julia Leischik 15:00 Infotainment & Docutainment We are Family 16:00 e.g. Achtung Kontrolle,taff 17:00 18:00 19:00 Soaps 20:00 e.g. Anna und die Liebe 21:00 Male Series Show Infotainment & Series Movie Movie 22:00 e.g. Edge Action Sports, e.g. Edel & Starck, e.g. Horror Tattoos, e.g Danni Lowinski BeefBattle Herz und Handschellen Paula kommt Docutainment e.g. K11, 23:00 akte 20.16, Movie Infotainment & Comedy Lenßen & Partner Show Music Show Movie 24:00 e.g. Switch Reloaded, e.g. Clash! Boom! Bang!, e.g. Alpenstar TV Docutainment Weibsbilder, Comedy Zoo Spinner zum Gewinner WELT | June,| June, 2017 2017 | | 4 Highlight programming Series JOSEPHINE KLICK EINSTEIN DER LETZTE BULLE UNSCHULDIG Für die Wahrheit ist es nie zu spät • Crime • Crime/Comedy • Detective Series • Crime • 2 seasons • Upcoming series • 5 seasons • 12 episodes and 2 Movies • With German TV Star • The Movie „Einstein“ • Award-winning Series Diana Amft achieved 14,1% market 13,6 % market share in • With German TV Star • share in the target group Henning Baum the target group • With German TV Star Alexandra Neldel and Clemens Schick WELT | June,| June, 2017 2017 | | 5 Highlight programming Series DER BULLE BLACKOUT EDEL & STARCK MIT HERZ UND VON TÖLZ Die Erinnerung ist tödlich HANDSCHELLEN • Crime • Thriller Series • Laywer Series • Crime • 14 seasons • 8 episodes • 4 seasons • 3 seasons • Much-loved in Germany • With German TV Star • Award-winning Series • Award-winning Series and Austria Misel Maticevic • With German TV Star • 16,3 % market share in • Award-winning Series Christoph M. Ohrt and the target group • With German TV Star Rebecca Immanuel • With German TV Star Ottfried Fischer and Henning Baum Ruth Drexel WELT | June,| June, 2017 2017 | | 6 Highlight programming Docutainment ROSINS JULIA LEISCHIK SUCHT TAMME HANKEN DIE LUDOLFS RESTAURANT Bitte melde dich Knochenbrecher on tour The Next Generation • Doku-Soap with Frank • Real-Life-Doku • Docutainment • Doku-Soap Rosin • Julia is in search of • Horse-Whisperer Show • Family living in a junk • Cook-coaching for missing persons yard • Since 2015 with crowd- employees of • Since 2011 on Sat.1 pleaser Tamme Hanken • Since 2016 on Kabel1 Restaurants and Hotels • Fifth-best Dokusoap in • Since 2009 on Kabel1 2015 in Germany WELT | June,| June, 2017 2017 | | 7 Highlight programming Docutainment LENSSEN & PARTNER AUF STREIFE K 11 KOMMISSARE IN GEFAHR IM EINSATZ • Crime-Doku • Police-Doku • Crime-Doku • Drama-Doku • Since 2003 on Sat.1 • Since 2013 on Sat.1 • Since 2013 on Sat.1 • Since 2014 on Sat.1 • Up to 10% market share • Up to 19,3% market • 11 seasons • Running in it‘s 2nd in the target group share in the target group season • With German TV Star • Up to 9,5% market share Ingo Lenßen in the target group WELT | June,| June, 2017 2017 | | 8 Highlight programming Infotainment AKTE 20.17 TAFF K1 MAGAZIN • Weekly magazine about • Daily Lifestyle-Magazine • Weekly Info-Magazine current issues • Since 1995 on ProSieben • Since 1997 on Kabel1 • Since 1995 on Sat.1 • With popular hosts • Up to 14% market share • Up to 10,5% market in the target group share in the target group • Much-loved in Germany • Up to 20% market share in the target group WELT | June,| June, 2017 2017 | | 9 Channel KPIs • 70 new Shows and series in 2016 • 565 hours first run in 2016 • Monthly fresh content from the 6 channels • Latest episodes of daily/weekly shows (e.g. taff, Akte, K1 Magazin) • 60% fiction and 40% factual • Share HD native: 55% • Share free TV program: 2% 5% 11% 55% 17% 10% Sat.1 ProSieben kabel eins sixx Sat.1 Gold ProSieben Maxx WELT | June,| June, 2017 2017 | | 10 Quotes • “Thank you for the great German Series, Shows and Movies” • “I really like the channel ProSiebenSat1 Welt“ • „Your program is interesting and amusing“ • „We‘re really glad to have German TV in the US“ • „With ProSiebenSat1 Welt I can enjoy German TV every day“ • „It‘s fantastic to watch German TV Shows in the US“ • “The shown TV series are great” Source: ProSiebenSat1 Welt Audience response WELT | June,| June, 2017 2017 | | 11 Thank you. WELT | June,| June, 2017 2017 | | 12 | June, 2017 |.